Managing a Multi-Author Blog: A #CMWorld Chat with Lisa Dougherty

managing a blogDo you run a multi-author blog or are you considering that model? If so, the recent #CMWorld Twitter chat with CMI’s blog director, Lisa Dougherty, was for you. Along with our community, Lisa shared her insights and lessons learned from working with hundreds of contributors to publish high-quality posts daily.

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Q1: What are the challenges of managing a multi-author blog? #CMWorld

@CMIContent A1: Keeping a diverse and structured system to manage blog topics. #CMWorld

@AskObrella

A1: Getting people to stay focused and involved. You need to make them feel included in the direction. #CMWorld @CMIContent

@marceldigital

A1: Managing a busy blog requires juggling multiple things: Email, calendar, #Editorial process etc. #CMWorld

@BrandLoveLLC

A1: Making sure everyone submits on time & still having time edit for style and voice #CMWorld

@karrabarron

@CMIContent Keeping consistency with the voice/ tone of writing that the client would like portrayed for their brand. #CMWorld

@wb_mase

A1 Managing the consistency of your #Brand tone #CMWorld https://twitter.com/CMIContent/status/674273497804181504

@varunkr842

@karrabarron that is definitely a struggle #cmworld

@CMIContent

A1: Consistency and Quality of the content. Sometimes it worth having one voice #CMWorld

@village_print

A1: When posts fall through! Always a risk when working with new bloggers. #cmworld

@mo_flow

@CMIContent A1: Sometimes it can be hard to stay consistent with posting schedules! #CMWorld

@ExperianDQSteph

A1 Consistency – in voice, topics, how it’s presented to audience. Can be confusing to readers #cmworld Also, ego of multi authors 🙂

@LUCYrk78

A1: ❤ @gmail Lab’s Canned Responses for emails I send over & over again. Life-changing #productivity hack #CMWorld https://t.co/FKrT2gfvZe

@BrandLoveLLC

A1: Maintaining brand voice & tone, and adhering to the mission/vision driving the #content strategy. Takes discipline and process. #CMWorld

@JoshZywien

A1: Challenge for multi author blog: maintaining brand consistency, deadlines, seo practices #cmworld @cmicontent

@MarketerGizmo

@aford21 One of my favs is the international one: http://bit.ly/1PVjB0o #cmworld

@hidama

@hidama Agreed. At the solid blue pops on the screen. #CMWorld And what an original idea for an intro. Tweet of the day!

@billcush

@LUCYrk78 Good life choice. #CMWorld

@Magnani_Dot_Com

A1: Making sure everyone can share a unique perspective. When you all do the same thing & work together, that can be difficult. #cmworld

@netvantage

A1: Creating a plan to nail down the consistent voice that many brands covet. Communication is key. #CMWorld https://twitter.com/CMIContent/status/674273497804181504

@ToddPatton

Q1: Keeping everyone on schedule, especially when working with internal contributors #CMWorld @CMIContent https://twitter.com/CMIContent/status/674273497804181504

@EricaLindberg_

A1: Everybody wants to write about the same topic. People wanting the same calendar date. #CMWorld

@MusicAdamT

A1: When every day means a deadline for a different person, any delays can throw your entire calendar out of whack #cmworld

@EvanLePage

Totally Marlene. That’s why I always keep back up posts in my pocket! #CMWorld https://twitter.com/mo_flow/status/674273968828899328

@karrabarron

A1: A simple tool like Excel for your #Editorial calendar makes life much easier. I have a template if you want it! #productivity #CMWorld

@BrandLoveLLC

@CMIContent A1: Respecting diverse perspectives and voices while writing for a common purpose. #CMWorld

@meetpacific

A1 A consistent voice that still has individual expression #cmworld

@CarlaJohnson

A1 The same challenges that come from managing multiple people. Writing styles. topics, timing, effort, scheduling, etc. #CMWorld

@Magnani_Dot_Com

A1: managing the different voices and writing styles under the cohesive umbrella of your brand #CMWorld https://twitter.com/CMIContent/status/674273497804181504

@WashingtonianCM

@CMIContent A1: Making sure everyone is on board with what topics that are & are not being covered + the voice and tone of the blog #CMWorld

@SocialbyDef

@CMIContent A1: Allocating of time, content diversity, and finally prioritizing what is vital to publish #CMWorld

@village_print

A1 – Who has the responsibility . . . and the authority . . . for final edits? Can be source of conflict if not spelled out. #CMWorld

@JohnHornbeck1

A1: I’d like to find more guest bloggers so this topic is excellent. #CMWorld

@billcush

@MusicAdamT It’s always challenging when you have multiple internal stakeholders wanting the same publish date. #CMworld

@SFerika

@karrabarron Me too! Still annoying though. 🙂 #cmworld

@mo_flow

Great comparison! #CMWorld https://twitter.com/Magnani_Dot_Com/status/674274282944520193

@mikemyers614

Great point, Mr. Patton! Good to see you at #CMworld chat again. https://twitter.com/ToddPatton/status/674274048902168577

@AskObrella

A1 Also, multiple voices = one brand voice. That is a fun one. #CMWorld

@Magnani_Dot_Com

@ToddPatton Love this! #CMWorld

@marceldigital

A1 Making sure everyone has a different “beat” so the posts aren’t all about the same topic(s). #cmworld

@martinlieberman

A1. Making blog mgmt a priority for the entire team, getting everyone excited about it #CMWorld

@Earlylightbalt

@BrandLoveLLC Would love to see your editorial calendar template! #cmworld

@lindadessau

A1: Getting everyone to have their writing inline with the general blog topics. #cmworld

@ExpWriters

@billcush having a team of writers is such a valuable asset #cmworld

@CMIContent

@LUCYrk78 Yes!!!! #CMWorld

@marceldigital

A1: .@cmicontent uses @Dropbox and @GoogleDocs for #editorial team collaboration. Makes editing process easier. #productivity #CMWorld

@BrandLoveLLC

Go for this #smartwatch from @omateofficial instead @hidama http://bit.ly/OmateRise #CMWorld https://t.co/4GSzAkSFdn

@BeantownReview

Great point, Carla! #CMWorld https://twitter.com/CarlaJohnson/status/674274285494620160

@BrandLoveLLC

Consistency! In terms of voice, formatting, quality of links, etc. No editing is ever the same. #CMWorld https://twitter.com/CMIContent/status/674273497804181504

@CrowdContent

#CMWorld A11. In WordPress, how to list them as authors. Create a guest blogger account? Have each author have their own account?

@hidama

A1: Scheduling and time management. Not easy to figure out who is posting what and when. Establish an effective system. #cmworld

@allmikehall

@martinlieberman variety is the spice of life! #cmworld

@CMIContent

A1. Sharing a coherent editorial purpose/POV and getting consistent quality across core topics. #cmworld https://twitter.com/CMIContent/status/674273497804181504

@carmenhill

@CMIContent Keeping everyone on top of their respective deadlines (not just writing part, but upload & formatting time)! #cmworld

@98rosjon

@ToddPatton totally. How do you deal though when you have guest contributors? Do you ever tweak a little for voice? #CMWorld

@karrabarron

#CMWorld A12. Getting the multiple authors to reply to comments on their specific blog post.

@hidama

@hidama also what plugins to use? #CMWorld

@aford21

.@lindadessau Here it is! http://contentmarketinginstitute.com/2014/11/content-marketers-checklist-editorial-calendar-essentials/ #CMWorld

@BrandLoveLLC

@CarlaJohnson +1 Carla – easy to fall into the trap of forcing everyone to speak with the same voice #CMWorld

@JoshZywien

A1: Always work ahead to save your sanity. I try to schedule posts at least 3 weeks out. #CMWorld

@BrandLoveLLC

@hidama I create guest blogger accounts, but with dummy email addresses – I manage them all. #cmworld

@mo_flow

@hidama this is really important for us at CMI. We love having engaged authors. #cmworld

@CMIContent

#CMworld A1I run an association blog, and every member can submit blog posts. So I have… more than 100 guest bloggers.

@hidama

A1: An editorial calendar is the first step of a social media strategy http://www.washingtoniancustommedia.com/5-steps-to-a-social-media-strategy/ #CMWorld https://twitter.com/BrandLoveLLC/status/674274257212325889

@WashingtonianCM

@BrandLoveLLC @CMIContent A1: We also use @googledocs, love that others can go in and edit, make comments and suggestions #CMWorld

@SocialbyDef

A1B) Although consistency can be a challenge, multi author blog is the way to go. It switches up perspective and expertise. #CMWorld

@CrowdContent

@mo_flow Ah, ok! How many accounts have you created so far? I just have so many guest bloggers… #CMWorld

@hidama

Q2: How do you determine criteria for accepting a new author/piece of content on your blog? #CMWorld

I encourage folks in my organizations to add writing for the corporate blog to their quarterly goals to encourage more bloggers. #CMworld

@SFerika

@BrandLoveLLC A1: Consistently delivering value added content. Sometimes I see a lot of repetition on blogs. #CMWorld

@LaToyaReports

@SocialbyDef @CMIContent @googledocs Makes it soooooo easy! #CMWorld

@BrandLoveLLC

A1: Luckily I get to use @kapost to keep track of my calendar so it’s easy to see what’s in the cue and what’s behind #CMWorld @CMIContent

@EricaLindberg_

@billcush Always a challenge when your company has a narrow focus/niche. Everyone needs their own specialty. #cmworld

@martinlieberman

@karrabarron Initial communication with the guest contributor about the goals & voice can save you time later on. #CMWorld

@ToddPatton

Wow! That must be overwhelming. How do you manage it all? #CMWorld https://twitter.com/hidama/status/674274863411019776

@suddenlyfrugal

@SFerika great objective to add! #cmworld

@CMIContent

@karrabarron Initial communication with the guest contributor about the goals & voice can save you time later on. #CMWorld

@ToddPatton

A2: Does the post stay true 2 our #Editorial mission statement? Just b/c it’s interesting, doesn’t make it right for @cmicontent #CMWorld

@BrandLoveLLC

I’m one of those that believe some variety in voice is a good thing. Our audience is not all one flavor. #CMWorld https://twitter.com/JoshZywien/status/674274744103931904

@JohnHornbeck1

A1: Quantity and Quality of content. The audience needs both. #CMWorld

@village_print

With great patience and a flourish of finesse. 😉 #cmworld https://twitter.com/suddenlyfrugal/status/674275180101832704

@hidama

@hidama 48 and growing all the time! #cmworld

@mo_flow

Yes, all of this! Working out the schedule & then getting everyone to work ahead is always a challenge. #CMWorld https://twitter.com/allmikehall/status/674274547953213440

@CrysWiltshire

@mo_flow ha-ha definitely. I once got bullet points back from a new blogger & spent 2 days turning into a decent post with them #CMWorld

@karrabarron

A2 New ideas or fresh thoughts with simplicity in writing #CMWorld https://twitter.com/CMIContent/status/674275004645699584

@varunkr842

@98rosjon @CMIContent people always seem to forget about everything that has to happen after the post is written…. #CMWorld

@EricaLindberg_

@karrabarron @ToddPatton I think it’s OK to have variance in voice if it jives w/ the overall brand voice. Personality is important #CMWorld

@JoshZywien

@hidama @mo_flow @aford21 I’ve been doing individual accounts. The personalization is worth it. #CMWorld http://abaforlawstudents.com/2015/12/04/the-top-five-lifestyle-choices-to-consider-for-after-law-school/

@MusicAdamT

A2: Ask for a sample from a potential author, try before you buy #CMWorld

@mikemyers614

A2: Is the post prescriptive? Is it targeted to experienced enterprise marketers? Are there loads of examples/screenshots? #CMWorld

@BrandLoveLLC

A2: Creating a standard of quality and expectation will help narrow down this decision. #cmworld #quality https://twitter.com/CMIContent/status/674275004645699584

@wb_mase

A1: Let me count. 😉 I think the biggest challenge is keeping tones separate. Funny, informational, etc. #CMWorld https://twitter.com/CMIContent/status/674273497804181504

@jazzymktg

A2: Track record, engagement, personality, and expertise. Also, do they SPEAK to our audience in a new, exciting way? #cmworld @CMIContent

@marceldigital

I recently did a blogging project for a bank @martinlieberman @billcush & we were very clear what my beat was + rest of team #CMWorld

@suddenlyfrugal

A2: Does it align with our mission or goals of the blog? Would our readers enjoy it? #CMWorld https://twitter.com/CMIContent/status/674275004645699584

@WashingtonianCM

@hidama Props to you for being able to handle that! That must be tough! #CMWorld

@netvantage

This is my world most days & especially today! #CMWorld https://twitter.com/brandlovellc/status/674273759046451200

@bendgibbons

#CMWorld Content has to align with business objectives, brand positioning and, of course, be well written. #CMWorld

@Magnani_Dot_Com

A2: Content that correlates with the brand and they cater to the audiences needs. #CMWorld

@village_print

A2: Evaluate a post based on how it will meet audience expectations as well as reflect on your brand positioning #cmworld

@ardath421

A1: Ensuring that the content feels cohesive; that tones of voice and topics blend and remain on brand #CMWorld

@KDADouglas

Same topic is a difficult one. I have posts on hold for next year bc many wanted to write the same topic #cmworld https://twitter.com/MusicAdamT/status/674274076073005056

@hidama

A2: As a group that serves law students, I try to let them speak. “Be the conduit, not the gatekeeper.” #CMWorld https://twitter.com/CMIContent/status/674275004645699584

@MusicAdamT

A2: We don’t hire anyone that is a bad writer and are a small organization so everyone contributes. #cmworld

@netvantage

A1: Challenges of a multi-author blog=consistency in topic/tone/quality, final say + coordination (schedules and distribution.) #CMWorld

@AlvoHippo

Love this idea @SFerika. Do you have an editor for internal writers? #cmworld http://twitter.com/SFerika/status/674275036002279425

@michelelinn

A2: Relevancy to your brand, voice, and target audience. #cmworld https://twitter.com/CMIContent/status/674275004645699584

@AskObrella

#CMWorld For instance, a blog post about your favorite candy bar has no place in an insurance blog.

@Magnani_Dot_Com

@martinlieberman Like those Matryoshka dolls. The smaller the niche, the fewer niches there are ? #CMWorld

@billcush

A2: Honestly, it’s all about gut feeling. Does it feel good, does it sounds good, do you want to eat it up? #CMWorld https://twitter.com/CMIContent/status/674275004645699584

@jazzymktg

@CMIContent A2: We accept topics that are topical, informative, and we choose authors who have a unique perspective/voice. #CMWorld

@meetpacific

Anyone else grow up on “Where in the World is Carmen San Diego”? Every time I see #CMWorld I hear “nat’l geographic world” a la Rockapella

@suddenlyfrugal

A2: Setting goals for each piece is something every marketer should. Create content that is in demand. #CMWorld https://twitter.com/CMIContent/status/674275004645699584

@ToddPatton

Agree! It’s easy to underestimate the time needed to get content ready for publication—AFTER it’s written. #CMWorld https://twitter.com/98rosjon/status/674274647073009665

@carmenhill

A2. First step: they *must* show they’ve read and can align w/our editorial guidelines. #cmworld

@mo_flow

A2: At our place we actually have SEO, grammar, etc. tests every once in a while to make sure we have a solid team. #cmworld

@ExpWriters

A2. #CMWorld We have a blog post guidelines listed so authors know how to write their posts.

@hidama

@suddenlyfrugal Leah this is awesome! #cmworld

@CMIContent

A2: After the initial review I ask myself, will my audience find this information valuable? #CMWorld @CMIContent https://twitter.com/CMIContent/status/674275004645699584

@EricaLindberg_

A2: It comes down to a quality in their work & a passion for the topic/industry. Both of those must come through in the content. #CMWorld

@gShiftLabs

We have criteria that each pending post must adhere to. Writers who meet & exceed expectations are accepted #CMWorld https://twitter.com/CMIContent/status/674275004645699584

@CrowdContent

A1) That it is a multi-author blog. Sometimes too many cooks spoil the broth. #cmworld

@ideakid88

@hidama Since I’m just starting ours, I feel like I should be talking to you more. 🙂 #CMWorld

@MusicAdamT

A2: Typically we will only solicit outside blog content from recognized industry influencers. #CMWorld

@bendgibbons

A2: Cont. When we accept guest blog posts (pretty rare) we look for experience writing samples and industry reputation #cmworld

@netvantage

@mikemyers614 Samples help a lot, but I also consider how much something may have been edited to fit style of other pub #cmworld

@michelelinn

I’ve worked as a magazine editor. I would think managing blog writers is no different than managing freelance writers. #CMWorld

@suddenlyfrugal

@ExpWriters solid plan! #cmworld

@CMIContent

Do you have any productivity hacks you’d like to share? #CMWorld https://twitter.com/bendgibbons/status/674275638497419264

@BrandLoveLLC

I ask that they submit a portfolio of published/personal blogs. Selection based on quality, character + best fit #CMWorld

@AlvoHippo

so bummed about tweetchat not working. It is going to be hard to keep up with everything #CMWorld

@eCopyDesk

@CMIContent A2: We think about how articles or authors can enhance our site’s content, what are they giving our readers? #CMWorld

@SocialbyDef

A2: Determine before hand if you have the ability to hire in-house authors or utilize the freelance market. #CMWorld https://twitter.com/CMIContent/status/674275004645699584

@wb_mase

A2b: And of course they need to be able to provide new value to your blog. #cmworld

@ExpWriters

Guidelines are very important to let people know, internally and externally, what to do. #CMWorld https://twitter.com/hidama/status/674275993989812225

@MusicAdamT

@michelelinn Good point, know what you’re getting into. 🙂 #CMWorld

@mikemyers614

A2 : creative story ideas; relevance to audience/purpose; reliability in meeting schedules; willingness to accept writing edits. #CMWorld

@JohnHornbeck1

@suddenlyfrugal Except managing writers is different from managing non-writer contributors. 🙂 #cmworld

@martinlieberman

A2 #CMWorld They have to pass the 2 question test: Does my audience care about this?+Has anyone else already shared this viewpoint?

@hidama

A2. Is the content a fit with our goals/positioning/messaging? If yes, then the more the merrier! #CMWorld

@Earlylightbalt

A2) Combination of relevancy, author credibility and other partnerships they might have which could be of conflict #CMWorld

@joshanisfeld

@MusicAdamT @hidama you two are jumping ahead on our questions 🙂 #cmworld

@CMIContent

A2: Do research–talk to or email/chat with the potential author–to make sure that there is a certain level of knowledge & value #CMWorld

@Mr_McFly

MT @michelelinn @mikemyers614 Samples help a lot, but I also consider how much they may have been edited to fit style of other pub #cmworld

@ardath421

A2 1. Does it align w our mission? 2. Does it add value to our audience? 3. What’s the author’s motivation? #CMWorld https://twitter.com/CMIContent/status/674275004645699584

@JoshZywien

@hidama Having clear set of guidelines about tone & culture is very helpful in long run #CMWorld

@varunkr842

Maybe @CMIContent if Rockapella is still around, they should be the #CMWorld 16 band! Or @guster Or Ben Folds!

@suddenlyfrugal

A2. Also, tend to work with people already in my network. So I have a sense of knowledge/writing skills #cmworld

@mo_flow

A2 1)Do they have expertise we can’t offer ourselves? 2) How big is their reach? #cmworld http://twitter.com/CMIContent/status/674275004645699584

@EvanLePage

Does it fit our purpose/audience/goals? Who is it for? Why should they care? Is it written for humans? #CMWorld https://twitter.com/CMIContent/status/674275004645699584

@carmenhill

@mikemyers614 If it is a paid project, I like to pay people to do a piece before committing to multiple articles #cmworld

@michelelinn

@eCopyDesk Try http://tchat.io #cmworld

@lindadessau

@joshanisfeld good point to bring up other partnerships #cmworld

@CMIContent

Q3: What kind of information should blog guidelines include? Any examples to share? #CMWorld

@CMIContent A2: They have to have a writing style that we like, and be interested in the topics that we need covered! #CMWorld

@ExperianDQSteph

@martinlieberman @suddenlyfrugal You’re both right. It depends on the writers’ level of writing sophistication. #CMWorld

@MusicAdamT

@billcush Ha ha … Yes. Something like that. 🙂 #cmworld

@martinlieberman

A1) Making sure your focus isn’t lost within a sea of varied input. #cmworld

@Serious_Vanity

People do not buy brands because of stories, they buy brands to be part of the story. #CMWorld

@RizzoMB

Q2: As soon as you start a blog, write up some guidelines, this is an iterative process. However, having something solid is best #CMWorld

@eCopyDesk

That’s true @martinlieberman Non-writers might understand deadlines but not word counts etc. #CMWorld

@suddenlyfrugal

.@carmenhill “Is it written for humans” is a key point 🙂 #cmworld

@ardath421

@michelelinn Often, you can get someone to do a ‘freebie’ for you as an audition if they really want to work with you. #CMWorld

@mikemyers614

@CMIContent @hidama You should put your guidelines higher in your Google search rank then. 😉 #CMWorld

@MusicAdamT

A2: Ideally they’ll provide content that they’re knowledgeable about – not an avg Joe writer – so experience & previous writing #cmworld

@allmikehall

A1. Ensuring everyone is singing the same “vision” content song–except when it comes to delivery, intonation, POV…. #cmworld

@jgombita

A2: Same way I evaluate regular content. Does it reach out audience? Relevant? Useful? Frankly, I love pulling in new voices. #cmworld

@shawn_turner1

 

A3: Blog guidelines should include: Mission statement, target audience, tone, topics, submission process, and timeframes, FAQs. #CMWorld

@BrandLoveLLC

@MusicAdamT @hidama touche #cmworld

@CMIContent

A3. Yes! Love our guidelines and share them daily: http://nonprofitmarcommunity.com/editorial-guidelines/ #cmworld

@mo_flow

Hey, @CMIContent … another gun-jumper! #CMWorld https://twitter.com/eCopyDesk/status/674276577501425664

@MusicAdamT

There you go, being smart again. #CMWorld https://twitter.com/michelelinn/status/674276496513638400

@mikemyers614

@wb_mase Yes! Many of our clients have a combination strategy too. In-house team with freelancers for overflow and certain topics. #CMWorld

@CrowdContent

#CMWORLD A3 Here are our guidelines. We kept them vague because we don’t want to limit their ideas. https://t.co/vWiLPEPWCO

@hidama

A2) Does their voice fit? Does their expertise fit? How does this author help my audience? #cmworld

@Serious_Vanity

A2: Quality, originality of writing and versatility are required. They must also pass the Copyscape test! #CMWorld #blogging

@AlvoHippo

A3: Word count, voice, links, call to action for the reader, photo suggestions, etc. #cmworld https://twitter.com/CMIContent/status/674276525991051264

@AskObrella

@mikemyers614 Good point! It depends on the situation. (It always depends, doesn’t it? :)) #cmworld

@michelelinn

A3 Tone, blog culture, words usage limit etc #CMWorld https://twitter.com/CMIContent/status/674276525991051264

@varunkr842

A1: Word count, deadline (natch). No keyword stuffing, POV (1st person vs. 3rd person) #CMWorld https://twitter.com/CMIContent/status/674276525991051264

@suddenlyfrugal

A3: Great examples of blog guidelines @hubspot @mailchimp @sharaholic Here’s CMI’s: http://contentmarketinginstitute.com/blog/blog-guidelines/ #CMWorld

@BrandLoveLLC

A3: Sure, NOW you get to the guideline portion of the blogger’s triathlon … #CMWorld https://twitter.com/CMIContent/status/674276525991051264

@MusicAdamT

@mikemyers614 @michelelinn The “freemium” of #contentmarketing #CMWorld

@JoshZywien

A2) Keep it simple: Does the author/piece bring a different perspective? Can the author/piece make the whole better? #cmworld

@ideakid88

A2: I learned early on that only requesting article clips is not good enough. Sometimes writers just have good editors. #CMWorld

@LaToyaReports

@MusicAdamT @eCopyDesk lol it’s all good – we love all the insights, even if they’re a few minutes earlier than we expected 🙂 #cmworld

@CMIContent

 

A3) The best guidelines include information on the blog tone and voice plus the topics of interest. It creates cohesiveness. #CMWorld

@joshanisfeld

A3: Everything to protect yourself from a firestorm, for one. #CMWorld https://twitter.com/CMIContent/status/674276525991051264

@jazzymktg

A2. To know the proposed author actually knows what we are About. How? Reading the About section, showing knowledge of past posts #CMWorld

@jgombita

A3 Tone, format, word count, examples of relevant work, relevant style guides, helpful advice #cmworld http://twitter.com/CMIContent/status/674276525991051264

@EvanLePage

A3: #Brand standards, editorial calendar, but please include information about the #audience. Please. #CMWorld

@mikemyers614

@LaToyaReports As they should! 😉 #cmworld

@lindadessau

A3 For different sections, we do a keyword list to help align content to SEO and Business Objectives. Length, tone, etc. also #CMWorld

@Magnani_Dot_Com

A2: It’s always fun to have something new on your blog. Give your readers a new voice to identify with, keep them engaged #CMWorld

@eCopyDesk

A3 Guidelines should make clear the distinction between selling expertise and selling a product. #cmworld

@martinlieberman

@CMIContent A3 The brand’s mantra, mission and purpose and I think it should be interesting if it’s show the audience bio #CMWorld

@katairobi

@CMIContent A3: Length, use of links, images…#CMWorld

@ExperianDQSteph

A3: Style. Length. Other necessary elements (bios, headshots, suggested art). Mission statement. Frequency suggestions. #CMWorld

@MusicAdamT

Great questions to ask before accepting content on your blog #CMWorld http://twitter.com/Serious_Vanity/status/674276882980835329

@KDADouglas

@CMIContent A3: Style requirements (AP vs. Chicago, etc), examples of tone, information that is never allowed, and copyright rules #CMWorld

@meetpacific

A3: Target audiences, topic approvals, styling & formatting, linking rules, reposting policies, and SEO guidelines. #CMWorld @CMIContent

@marceldigital

 

That would be a great idea for internal bloggers. I should do that! #Cmworld https://twitter.com/Magnani_Dot_Com/status/674277229426249728

@hidama

A2: Writing test (in some cases) and requesting unedited copy has helped a lot. #CMWorld

@LaToyaReports

A3: Clear guidelines and expectations, and Captcha #cmworld

@netvantage

@CMIContent A1. Keep eyes on post, to which site the author give the link! #CMWorld

@Ozaemotion

A3. Some basic guidelines include post length, topics, recommended use of photos/videos within a post, tone #CMWorld

@Earlylightbalt

Great list for reference. #CMWorld https://twitter.com/BrandLoveLLC/status/674277016405860352

@JohnHornbeck1

 

Granted, my length guideline is “how long d’ya think it oughta be? write that.” #CMWorld

@MusicAdamT

 

@CMIContent Also let’s not forget about the “Don’t” in a blog guidelines with examples 😎 #CMWorld

@katairobi

 

#CMWorld What are you post length suggestions, people? I’m curious what others say!

@hidama

@BrandLoveLLC Coffee, a #content calendar & deadlines drive the bus for me. A new hire coming onboard in 2016 will also help! 🌝 #CMWorld

@bendgibbons

A3: General writing guidelines are in order. You want your writers to deliver same level of quality. #cmworld

@ExpWriters

A3: Most importantly, each blog post should have a goal. Who are you trying to reach? #CMWorld https://twitter.com/CMIContent/status/674276525991051264

@ToddPatton

A2. I vet everyone’s background, expertise b4 considering posting on my blog. Must align/complement my own brand. #cmworld

@babettetenhaken

@mikemyers614 there you go, talking audience again 🙂 #cmworld

@CMIContent

These are great blog guidelines @mo_flow #cmworld http://twitter.com/mo_flow/status/674276785752817664

@michelelinn

@CMIContent I know. I have an #audience problem. #CMWorld

@mikemyers614

@CMIContent A3: The number one rule, the content should give value. Ask yourself, is this worth publishing? #CMWorld

@village_print

A3: 3 things.1. Keep it to no more than 600 words.2. Don’t be sales-y.3. Include examples/tips readers will find value in. #cmworld

@shawn_turner1

A3: Tone, word count, tips to bring in target audience. #CMWorld

@jazzymktg

@hidama 1000 to 1500 words to establish as a thought leader in that domain #CMWorld

@varunkr842

Love it, Julia! #CMWorld https://twitter.com/ExpWriters/status/674277688601919488

@BrandLoveLLC

Q4: How do you find new authors for your blog? And how often are you turning over your list for new voices? #CMWorld

A3: Here’s a good piece on how to craft headlines http://goo.gl/YzeYQ #cmworld

@eCopyDesk

@mikemyers614 don’t worry, you can always find support for your “problem” on this chat 🙂 #cmworld

@CMIContent

@michelelinn Thank you. Always evolving and so valuable for screening and generally saving time. #cmworld

@mo_flow

@michelelinn Yes! We have a digital committee (volunteer) that vets and edits all internal submissions. #CMworld

@SFerika

Audience, mission, tone, A to Z list of exceptions/additions to AP or other style guide & EXAMPLES. #CMWorld https://twitter.com/CMIContent/status/674276525991051264

@carmenhill

@AlvoHippo Honestly, I doubt we would. Brand voice & being in a specialized, regulated industry keep us fairly constrained. #CMWorld

@bendgibbons

@CMIContent A3. People can consider this guidelines! https://moz.com/posts/ugc_guidelines cc: @Moz #cmworld

@Ozaemotion

A3: Typical guidelines such as length, catering to the audience, using keywords and other link building tactics #SEO #CMWorld

@village_print

A3 – One caution on writer’s guidelines – leave room for creativity. Sometimes a new writer can surprise you (in a good way). #CMWorld

@JohnHornbeck1

OK, so I’d categorize your post length closer to long form—which is great for establishing expertise! #cmworld https://twitter.com/varunkr842/status/674277981452435456

@hidama

Q4: We LOVE authors who refer friends! Especially if they’re active on their social networks. 😁 #CMWorld

@BrandLoveLLC

@shawn_turner1 Really? Blogs between 1,500 and 2,000 words do best on our blog. Different audiences maybe. #cmworld

@EvanLePage

Content marketing summed up in 140 characters or less by @ToddPatton #CMWorld https://twitter.com/ToddPatton/status/674277718859513856

@JoshZywien

A3. #cmworld Avoid being self-serving. That’s a big no-no. Talk to the reader, don’t create a billboard for you.

@babettetenhaken

@CMIContent A4: This is determined by addressing the audience’s needs. #CMWorld

@village_print

A4: Two ways:1: Look for them–on Twitter & other platforms;2: They come to you when they know about what you’re providing #CMWorld

@Mr_McFly

Do they have expertise and credibility? Can they help us reach a new audience? Is the topic relevant? #CMWORLD https://twitter.com/CMIContent/status/674275004645699584

@SarahESchmidt

@CMIContent One of the reasons I come back every week. Hi, I’m Mike and I have an audience problem. #CMWorld

@mikemyers614

A3 Consider including a blog post template in your guidelines that includes guidelines for images, meta description, word count etc. #CMworld

@SFerika

@shawn_turner1 OK, so your limit is 600 words. Why did you choose that word limit? #cmworld

@hidama

A4 I like to stick with writers who can be consistent and who are willing to help promote the content. #cmworld

@martinlieberman

@village_print @CMIContent Putting your users first! Awesome answer! #cmworld

@netvantage

A4: Twitter chats, forums, and stumbling across them in comments. Some very untapped resources that have great minds. #CMWorld @CMIContent

@marceldigital

Q4: We also vet new authors via blog comments, social media, Twitter chats, inviting at events, etc. #CMWorld

@BrandLoveLLC

A3: You can tell people whether you prefer the Oxford Comma or whether you’re a decent human being. #CMWorld https://t.co/RsbFhXH08L

@MusicAdamT

A4: At the start, look to social media for influencers in your space with large followings. Eventually, writers will come to you #cmworld

@EvanLePage

A4: We’ve stayed mostly internal staff. But we’re starting to work with guest post from agency clients. #CMWorld<a< a=””> HREF=”https://t.co/Zk0GFryYBP” TARGET=”parent”>https://twitter.com/CMIContent/status/674278019473674240</a<>

@gShiftLabs

A4: We hire authors with the hope that they can keep a wide variety of fresh content. #CMWorld https://twitter.com/CMIContent/status/674278019473674240

@AskObrella

A4. Always extend blogging invitations when meeting people who fit. Brings in new bloggers, w/nice base of recurring in place. #cmworld

@mo_flow

A4 Find who are mentioning you in their blog or are they subject matter expert #CMWorld

@varunkr842

thanks for sharing! #CMWorld https://twitter.com/mo_flow/status/674276785752817664

@Earlylightbalt

@marceldigital always a wealth of information in Twitter chats! They definitely can lead to knowledgeable writers. #cmworld

@CMIContent

A4: We work with travel writers a lot & like to go to Conference pages on #Facebook to find fresh voices! #CMWorld https://twitter.com/CMIContent/status/674278019473674240

@jazzymktg

A4: We hire them! 🙂 #cmworld

@netvantage

@EvanLePage That’s basically it. Tell people to write 1,000 words and they’ll take a 300-word piece and make it 1,000. #CMWorld

@MusicAdamT

@CMIContent A4 Start with your audience and community. Make them a hero and they will give you the right Brand Praise! 👊 #CMWorld

@katairobi

@EvanLePage @shawn_turner1 I think Hootsuite does longer posts because it’s about expertise, which requires a long form approach. #cmworld

@hidama

A4: For me, this has all depended on the importance of the article. Does the piece require a specialist? #cmworld https://twitter.com/CMIContent/status/674278019473674240

@wb_mase

@jazzymktg smart tactic! #cmworld

@CMIContent

Q4: We have new authors that contribute almost on a weekly basis. New blood is a good thing. #CMWorld

@BrandLoveLLC

@katairobi Yes! I think it helps a lot to show people what doesn’t work as well (i.e. too basic) #cmworld http://twitter.com/katairobi/status/674277567172616192

@michelelinn

Q4: look for people active in places like Twitter with useful insights. #CMWorld

@gcharlton

 

@hidama @EvanLePage Found those to be highest converting , so stuck to that. We go over sometimes if situation calls for it. #cmworld

@shawn_turner1

A4: I don’t think there’s any shortage of people who want to guest post on your blog. I usually just ask people to swap guest posts #cmworld

@eCopyDesk

 

A4: Leverage your followers and your LinkedIn suggested contacts. That’s how I’ve found my roster so far. #CMWorld

@MusicAdamT

@CMIContent A4: We prospect by searching for bloggers/influencers and organize our findings with @buzzstream – Weekly turn over #CMWorld

@meetpacific

 

@hidama Some blogs prefer to 1500 words with 7 min approx reading time #CMWorld

@varunkr842

@EvanLePage What’s your blog schedule? #cmworld

@ShakirahDawud

A4: I find them the same way I cultivate digital relationships. Through extensive conversation on twitter! #CMWorld https://twitter.com/CMIContent/status/674278019473674240

@AgentPalmer

A4: You must cater to the audience. Be Proactive rather than Reactive #CMWorld

@village_print

@CMIContent A4: We’re always asking our employees if they would be interested in contributing. #CMWorld

@ExperianDQSteph

A4: Our entire staff contributes! We do a weekly “brain dump” of our content topic ideas in a Google doc. #cmworld

@ExpWriters

A4) Start with who already engages with your blog. Look for other influentials in your arena/topic base. Always add to your list #CMWorld

@joshanisfeld

A4. #cmworld I look for people who know how to tell a compelling story, based on their own experiences.

@babettetenhaken

 

A4: Some authors will reach out to you. If not, you can reach out to them. LinkedIn, industry forums, Twitter are places to look #CMWorld

@AlvoHippo

@SFerika Wow — that sounds lovely. How much time does this volunteer spend? Am intrigued. #cmworld

@michelelinn

Thank you!#CMWorld https://twitter.com/EvanLePage/status/674278907898675200

@Mr_McFly

A4) In the past I would accept a lot of authors reaching out to me. Now I am establishing my voice, so not accepting authors – yet. #cmworld

@Serious_Vanity

@michelelinn Thanks Michele! Being transparent and show them with what you are not agree helps it a lot #CMWorld @CMIContent

@katairobi

Can you expand on that a bit @jazzymktg ? What do you mean conference pages? Like ones you’ve attended? #CMWorld

@suddenlyfrugal

Guest posting is a symbiotic marketing thing. I’m always eager to do it- any takers? lol #cmworld

@eCopyDesk

Q4 also important to keep on top of authors, some run out of steam after a while. Good to keep new blood coming in. #CMWorld

@gcharlton

@ExperianDQSteph often times, brands forget to look within. Good reminder! #cmworld

@CMIContent

A4b: We’ve also started accepting outsider guest authors just this year and will be more in 2016. #cmworld

@ExpWriters

A4 #CMWorld I have a built-in group—my members. And I use federal holidays to help with content ideas.

@hidama

As long as it needs to be, but no longer 😉 Go deep enough to add unique value; make every word count. #CMWorld https://twitter.com/hidama/status/674277609883238400

@carmenhill

A4) We have Crowd Content Community where all of our writers have the opportunity to be on our blog. (vetting new voices now!) #CMWorld

@CrowdContent

This! MT @joshanisfeld A4) Start w/who already engages with your blog. Look for other influentials in your arena/topic base. #CMWorld

@mo_flow

@CMIContent A4: In a specialised industry, we keep it in house as our writers become experts. But we do spotlight interviews too #CMWorld

@AndyVale

@JoshZywien @ToddPatton I agree with you Josh. At the end of the day, different voices give the blog more personality #CMWorld

@karrabarron

Yes! We like to talk about the economy of words. They all need to count! #CMWorld https://twitter.com/carmenhill/status/674279133191479297

@mikemyers614

A4: For great freelancers, I troll the graveyard of defunct newspapers & preach the gospel of a better life #CMWorld https://twitter.com/CMIContent/status/674278019473674240

@JoshZywien

A4 – Partly look for authors for client’s blogs. Look for frequent outside voices to avoid the blog getting too stale or sparse. #CMWorld

@JohnHornbeck1

 

@netvantage @CMIContent Users are vital to a company’s growth. The more engaged the users are the more business they’ll give #CMWorld

@village_print

A4: You can also attend industry conferences and network with content creators there #CMWorld

@AlvoHippo

A4 #CMWorld AIDS Awareness Day? Have a blog post about HIV health. Domestic Violence Awareness Month? Posts on IPV.

@hidama

MT @SFerika: A3 Consider including a blog post template in your guidelines that includes guidelines for images, meta, word count. #CMworld

@ShakirahDawud

Agree MT @gcharlton Q4 also important to keep on top of authors, some run out of steam after while. Keep new blood coming in. #CMWorld

@mo_flow

@ToddPatton yes, great advice. Set the tone (pun intended) and then see what they come back with #CMWorld

@karrabarron

@michelelinn Our digital team meets every other week, and we typically have 2 or 3 folks review and give feedback on every post. #CMworld

@SFerika

@CMIContent As long as a contributor can promote the brand’s mission, then opening the market to new authors can be a solid idea. #cmworld

@AskObrella

Curious: How many people include estimated reading time on their blog posts? #cmworld http://twitter.com/varunkr842/status/674278924046716928

@michelelinn

@carmenhill @carmenhill Agreed. Don’t make people think they have to write 1,000 words when 700 will do. #CMWorld

@MusicAdamT

Q5: When good friends/supporters of your company want to blog but their posts aren’t a good fit – how do you handle? #CMWorld

@CMIContent Thanks everyone! I learned a valuable lesson: if a recipe calls for canned shrimp, burn that recipe #CMWorld #TotallyNotBitter

@eccushing

We don’t put word counts in our guidelines for a reason. Detail is good. Fluff is bad. 🙂 #CMWorld

@BrandLoveLLC

@CMIContent A4: Turn to the audience for user engagements. Pull content rather than push. #CMWorld

@village_print

@michelelinn this is something I’m seeing more and more on blogs these days #cmworld

@eCopyDesk

A4. Most often we know person & ask–or person pitches to us. People unknown to us come through this form http://www.prconversations.com/crowdsourcing/ #cmworld

@jgombita

@EvanLePage That’s a lot! When you say longer ones do best, you mean they’re shared more often, or get read more often? #cmworld

@ShakirahDawud

This is something, I’d like to add #CMWorld https://twitter.com/michelelinn/status/674279483432681474

@Mr_McFly

.@carmenhill @hidama around 750-1000 for longer form, but Fleisch-Kincaid informs more of what works well! #cmworld

@canaries_io

@CMIContent @ExperianDQSteph I thought that’s what we WERE talking about. Finding internal contributors is ideal. #CMWorld

@martinlieberman

A4: Also, sometimes it’s not the writer, it’s the material or direction of the blog. With a new path comes energy! @CMIContent #cmworld

@marceldigital

A4 – Look for both expertise and passion . . . good story ideas . . . quality writing . . . and dependability. #CMWorld

@JohnHornbeck1

Be honest. #CMWorld https://twitter.com/CMIContent/status/674279538751234048

@Mr_McFly

A5: Be gentle, but direct. No use nursing their ego, when it’s just going to hurt them in the end. #cmworld

@eCopyDesk

@hidama I go back to looking at the odd holidays calendar. Great mining source for content ideas. #CMWorld http://www.brownielocks.com/month2.html

@MusicAdamT

Q5: Be thoughtful. Offer specific feedback if topic is good and post is written well. Send examples of top-performing posts. #CMWorld

@BrandLoveLLC

@CMIContent A5 The best thing is to show them what’s wrong and give them the time to make it better. Help them to help you #CMWorld

@katairobi

A5: Be truthful and offer a helping hand to rewrite the blog to make sure it fits the proper criteria. #CMWorld https://twitter.com/CMIContent/status/674279538751234048

@AskObrella

A4: Approach engineering, operations, & sales to target different audiences through your blog. #CMWorld https://twitter.com/CMIContent/status/674278019473674240

@ToddPatton

A4) You can find new authors in so many ways but getting one that fits & brings a fresh perspective is hard. Lists are dynamic. #cmworld

@ideakid88

A5 “This blog isn’t a good fit. Let’s see if we can make it one.” #cmworld http://twitter.com/CMIContent/status/674279538751234048

@EvanLePage

A5: Hey, thanks for your submission. Have you done this kind of thing before? Are you open to feedback? #CMWorld

@mikemyers614

@SFerika Love that approach! #cmworld

@michelelinn

A5. Sometimes, they DO fit in other ways – feature in stories, case studies, expert interviews – someone else does writing. #cmworld

@mo_flow

A4. If you are dealing with a complex topic, assume it takes longer to read & learn. Still KISS principle. #cmworld

@babettetenhaken

Nobody, it’s the work of blog writers to take care the time of busy readers #CMWorld https://twitter.com/michelelinn/status/674279483432681474

@varunkr842

A5: Send it back with a few diplomatically worded suggestions. #CMWorld https://twitter.com/CMIContent/status/674279538751234048

@MusicAdamT

@LUCYrk78 Same here 🙂 #cmworld

@ideakid88

Q5: I feel so bad sending rejections, but we need 2 stay true 2 our mission. Sending examples of what does well on the blog helps. #CMWorld

@BrandLoveLLC

@michelelinn That’s why I ask for 400-700 minutes—my audience doesn’t have time to read anything longer than 5 minutes. #cmworld

@hidama

@CMIContent A5: Guest blogging, highlight their key ideas and important insights #CMWorld

@village_print

A5: Always reserve the right to edit any posts that go up on your blog, this way you always win. #cmworld

@eCopyDesk

A4: Finding authors also depends on your market. Some are technical/or heavily regulated #CMWorld

@AlvoHippo

@CMIContent A5: Awkward situation…I would consider having them contribute in another way! #CMWorld

@ExperianDQSteph

@BrandLoveLLC definitely find sending examples ahead of time saves some grief later on. At least they know what to aim for #CMWorld

@karrabarron

.@BrandLoveLLC Also avoid word counts. Too restrictive. Want to see what is produced and then adjust as needed. #CMWorld

@JohnHornbeck1

Indeed. Writers who understand this is a joint effort (rather than him/her doing you a favour by writing) #cmworld https://twitter.com/martinlieberman/status/674278428632313856

@jgombita

@CMIContent A5 We workshop and do some 1:1 coaching to help the writer develop their story. #CMworld

@SFerika

Nice, find other ways they can fit MT @mo_flow: feature in stories, case studies, expert interviews – someone else does writing. #cmworld

@lindadessau

A5. Collaborate. Find a common denominator that’s comfortable to the writer, you and the reader. #cmworld

@babettetenhaken

Always hit them with the truth. #CMWorld https://twitter.com/AskObrella/status/674279845883346944

@ToddPatton

@carmenhill That is very true! We’ve had a 1200 word count before. But it’s a unique case that all 1200 words were needed! #cmworld

@hidama

A5 Hard to handle, Refer them to blog and ask, where they can fit #CMWorld https://twitter.com/CMIContent/status/674279538751234048

@varunkr842

@jgombita It’s always puzzling when an author or contributor doesn’t want to promote his or her own content. #cmworld

@martinlieberman

@lindadessau @Mr_McFly Q5. Help them to understand how they can make their posts fit. #CMWorld

@susanweiner

A5: Have an organic line of communication. Keep it Real! #CMWorld

@village_print

A5. If you think post will work, send specific suggestions on what improvements are needed. Don’t spend too much time editing yet #cmworld

@michelelinn

A5: We simply say no. #cmworld

@ExpWriters

@CMIContent A5: Mindfully read their content and suggest tweaks. If it’s way off base, suggest other sites who might be interested #CMWorld

@meetpacific

A5: Tell them it’s #business and nothing personal. Use tact #cmworld https://twitter.com/CMIContent/status/674279538751234048

@AlvoHippo

@CMIContent A5: Mindfully read their content and suggest tweaks. If it’s way off base, suggest other sites that might be interested #CMWorld

@meetpacific

A5: Discuss valuable topics beforehand, ask for an outline, give advice and make it fit. Friends & Supporters are most important #cmworld

@EMPTeam

A5. Ruthlessly edit & work w/them until the post works. Sometimes they just need someone to show them how. #cmworld https://twitter.com/CMIContent/status/674279538751234048

@hidama

A5: Always have conversation with guest bloggers. Explain content strategy/ what content marketing is. 99% of the time they get it. #cmworld

@shawn_turner1

@martinlieberman particularly as many gurus proclaim that they spend 1/3 time writing content and 2/3 time promoting it…. #cmworld

@jgombita

A5: I believe it’s expected of you as a guest author to explore the blog you’re about to write for. Get a feel of things #cmworld

@eCopyDesk

@michelelinn Interesting, yes – give them the opportunity to revise on their own #cmworld

@lindadessau

A5: Give them direction or a topic that fits their writing style and your message. Help mold their talents! #cmworld @CMIContent (1/2)

@marceldigital

A5: Haven’t had this issue yet, but would probably tell them no nicely but recommend another blog to them. #CMWorld https://twitter.com/CMIContent/status/674279538751234048

@jazzymktg

@CMIContent This is an awkward situation, but I agree with @SFerika. Working 1:1 yields the best results and builds relationships. #CMWorld

@WhitneySanchez3

@jgombita Well, if a “guru” says it, then it must be right! 🙂 #cmworld

@martinlieberman

A5: Otherwise, it might not be a right fit, and that’s not big deal, sometimes things don’t work right now! #cmworld @CMIContent (2/2)

@marceldigital

A5: More likely for me during a campaign where partnered w/outside parenting blogs. Coaching & constructive feedback are key. #CMWorld

@bendgibbons

@hidama It is interesting to see how long the average reader spends on an article via Google Analytics #cmworld

@michelelinn

@martinlieberman @jgombita what about a ninja? 🙂 #cmworld

@CMIContent

@michelelinn Have a post for you. But saw that you don’t take pitches! I will write it up and send it to you! #CMWorld

@joewaters

@SFerika @CMIContent Exactly! No reason to be a dream breaker. Help when help is needed. #cmworld

@wb_mase

I think this is true if you work with writers who are not authors, bloggers @martinlieberman @jgombita We understand promotion! #CMWorld

@suddenlyfrugal

@BrandLoveLLC Hallelujah, Lisa. Write as many words as it takes to make the content meaningful, informative, and valuable. #CMWorld

@JoshZywien

@CMIContent @jgombita Ha ha … Nope. I only listen to “mavens.” 🙂 #cmworld

@martinlieberman

A5. If it won’t fit on the blog see if you can use it for social content #CMWorld https://twitter.com/CMIContent/status/674279538751234048

@Earlylightbalt

A5. Suggest person think about how the proposed topic could be rejigged, to actually “fit” into your platform’s vision and purpose. #cmworld

@jgombita

@babettetenhaken I agree! I think if we get too stuck in our own ideas w/out collaborating, we could miss out on valuable ideas #cmworld

@WhitneySanchez3

A5) Be honest. Let them know what is good about their blog and what it needs to be even better for your biz. #cmworld

@ideakid88

Q6: How do you advise and/or edit posts so that the tone/voice all sound like your company? #CMWorld

@michelelinn @hidama But you don’t know if they read to the bottom, scanned, read certain sections, etc. #cmworld

@lindadessau

@suddenlyfrugal @jgombita You’d be surprised: SO MANY writers aren’t on Twitter, etc. It’s frustrating. #cmworld

@martinlieberman

@CMIContent Create a list of words that describe your brand. #cmworld

@AskObrella

A5 – Be gentle. But what to do about the bad fit? Depends on reason: relevance, story, audience, writing quality? Different fixes. #CMWorld

@JohnHornbeck1

@CMIContent Since I’m from #Boston I start by taking out all the “r’s”. #CMWorld

@joewaters

@silvioporcellan Of course, thanks for saying so. Glad if it helps! #CMWorld

@mikemyers614

Q6: Have strong blog guidelines. Post/share them. Include what your tone of voice is and what it isn’t. Include examples. #CMWorld

@BrandLoveLLC

@joewaters this is amazing advice lol #cmworld

@CMIContent

@martinlieberman @suddenlyfrugal @jgombita so true. Or execs who write for Inc, Fortune, etc & you can’t tag them when you share #CMWorld

@karrabarron

I’m telling you promote or perish @martinlieberman @jgombita Writers who don’t understand that aren’t marketers. #CMWorld

@suddenlyfrugal

@CMIContent A6 we’ve defined our voice and include it in our style guide, and edit with that in mind. #CMworld

@SFerika

@suddenlyfrugal when you say “not AUTHORS” you mean people who write FOR living? Deal mostly with “communicators” @martinlieberman #cmworld

@jgombita

MT @shawn_turner1: A5: Always have conversation with guest bloggers. Explain content strategy. 99% of the time they get it. #cmworld

@ShakirahDawud

A6: That’s where the guest blogging guidelines come in. Anything that doesn’t follow the rules must be edited. #cmworld

@eCopyDesk

A6: The style of writing for guest post doesn’t need to “sound” like the company, but complement it #cmworld

@ardath421

A6: Create a descriptive template about your brand’s mission & objectives. #CMWorld https://twitter.com/CMIContent/status/674281057718435840

@wb_mase

@jgombita Right! We allow for a couple revisions where we clearly explain what needs to be done to make it fit. #CMWorld

@CrowdContent

A6. Hmm. Aim for level of consistency but are clear that @NPMarCommunity is a multi-author blog w/mix of voices. #cmworld

@mo_flow

Q6: I like to give people scope to write in their own way, but within the general bounds of a style guide / mission statement. #CMWorld

@gcharlton

A6: It’s quicker if you do the edits yourself. #cmworld

@eCopyDesk

@karrabarron @suddenlyfrugal @jgombita That is a huge pet peeve. Especially when I want to discuss articles. #CMWorld

@martinlieberman

@WhitneySanchez3 @SFerika Love this idea in theory but do you ever run into an issue of time? Or more posts than available slots? #cmworld

@michelelinn

A6: Well documented guidelines and an internal review process that’s laid out. Reviewing is a group process! #CMWorld @CMIContent

@marceldigital

A6: Some of the best #brand guidelines include dos and don’ts, sometimes the easiest way to paint that line. #CMWorld

@mikemyers614

Q6: Invest in AMAZING #editorial team such as @anngynn @joderama @marciarjohnston @michelelinn #CMWorld

@BrandLoveLLC

Or they’re not being compensated for social traffic @martinlieberman @jgombita That’s a game changer (not ideal but it happens). #CMWorld

@suddenlyfrugal

Yes, a well defined style/voice guide makes it very easy. #CMWorld https://twitter.com/SFerika/status/674281361843204096

@Mr_McFly

@CMIContent A6: Always, ALWAYS send out brand guidelines. Then edit and maintain as much info as possible while implementing voice #CMWorld

@meetpacific

BU @suddenlyfrugal (@martinlieberman) “All marketing is communication, but not all communication is marketing” @CommAMMO #CMWorld

@jgombita

A5: Usually it’s a misunderstanding of the guidelines – best to fix it now instead of repeatedly getting bad articles #cmworld

@netvantage

@renepower @dswebsme begin SCAN NOW! 😉 #cmworld

@karrabarron

A6: Since we represent 60K+ law students, we aren’t all one voice. So I don’t. #CMWorld https://twitter.com/CMIContent/status/674281057718435840

@MusicAdamT

A6: Guest posts should sound sincere, and not like a company. Every author has its own style and “molding” them can only hurt #cmworld

@EMPTeam

A6: We have the same style editor (our CEO @JuliaEMcCoy or Content Manager @annie_ianko) reviewing and editing each post. #cmworld

@ExpWriters

#cmworld A6Style edits. (If you don’t have a verbiage style guide, make one) https://twitter.com/CMIContent/status/674281057718435840

@hidama

Why wouldn’t they let you tag them @karrabarron @martinlieberman @jgombita That’s insane! #CMWorld

@suddenlyfrugal

Q6: Everyone has their own voice and we encourage them to embrace it. Tone is taught through editing and coaching #cmworld

@EvanLePage

@joewaters Would love that, Joe! If you want a quick gut check on a topic, let me know. But we can only consider full drafts #cmworld

@michelelinn

Exactly. You want consistency, but without sounding contrived. Writer should have their own voice. #CMWorld https://twitter.com/ardath421/status/674281391194898432

@CrysWiltshire

A6. @ardath421 Agree. Guest posts add spice to your blogs. Makes your readers perk up. #cmworld

@babettetenhaken

@CMIContent A6 Have a set style guide and revise everything that comes through. #CMWorld

@WhitneySanchez3

@suddenlyfrugal @karrabarron @jgombita Because they’re not on Twitter to BE tagged! (ie: No handle.) #cmworld

@martinlieberman

No I meant writers who publish books @jgombita @martinlieberman We have to do our own promoting to get sales. #CMWorld

@suddenlyfrugal

A6: Tailor/edit your voice to the ultimate goal of each piece of content, should fall in line with overall marketing strategy. #CMWorld

@ToddPatton

@karrabarron can get around if exec’s co at least has a Twitter account. Write out name, tag co @martinlieberman @suddenlyfrugal #cmworld

@jgombita

@ardath421 @CMIContent Great point. That’s why accepting contributors to your site can create authentic and diverse content. #cmworld

@AskObrella

This bugs me to no end. You want to attribute in the space & they’re not there. #CMWorld https://twitter.com/karrabarron/status/674281313172615170

@bendgibbons

A6) Ensure everyone knows what the co.’s tone/voice is. Never just turn down a blog that is not a fit as change can be good. #cmworld

@ideakid88

@michelelinn @WhitneySanchez3 So far, I think only in 1 case did it take up an excessive amount of time. Usually can resched posts. #CMworld

@SFerika

A6: Also make a note of whether you want the author to be in your co.’s voice/tone OR their own. Both can be beneficial. #CMWorld

@Mr_McFly

A6: Important to use language that audience uses. Google Keyword Tool crucial, and accept that plain English trumps corp speak #CMWorld

@SilFinch

@hidama Yeah, there is something about longer posts. I use @pocket and love the weekly email suggestions of often longer posts #cmworld

@michelelinn

Yes! They are a guest, they don’t live there. #CMWorld https://twitter.com/ardath421/status/674281391194898432

@mikemyers614

A6: Clear guidelines are a must. No better example than @MailChimp’s Voice & Tone http://styleguide.mailchimp.com/voice-and-tone/ #CMWorld https://twitter.com/CMIContent/status/674281057718435840

@calipitchel

A6: if it’s a good fit do some revisions and share with author for the next time they guest post #cmworld

@TasiaGonsalvesB

A6: While we aim for consistent tone, each of our team has their own unique voice, phrasing, etc. As they should. #CMWorld

@gShiftLabs

@suddenlyfrugal that’s still same thing. Most of our contributors have writing as part (but not all) of their job @martinlieberman #cmworld

@jgombita

OMG @martinlieberman @karrabarron @jgombita Never thought about it that way. #CMWorld

@suddenlyfrugal

@Mr_McFly Indeed! #cmworld

@ideakid88

@CMIContent Add contractions. Eliminate unnecessary/extreme adjectives. Simplify/shorten sentence structure. #CMWorld

@JoshZywien

A6: Typically like to give writers freedom to write in their own style. As long as they stick to the guidelines provided. #cmworld

@netvantage

@lindadessau I am all for scannability of posts. Even if people aren’t reading the whole way through they can get good nuggets #cmworld

@michelelinn

@joewaters @CMIContent Probably save a few characters doing this too! Great idea. #CMWorld

@bendgibbons

@ardath421 @CMIContent I agree – it’s more interesting to have a range of styles. #CMWorld

@gcharlton

A6; The social aspect is important. The guest blogger shouldn’t just write the content, but share it as well. #cmworld

@eCopyDesk

@michelelinn Let me tell you, @pocket is my life saver. Their Rec’d readings are also always spot on. #cmworld

@hidama

A6) Curve ball: sometimes it’s nice to switch up the tone/voice so it’s clearly the author weighing in w/ their opinion/expertise. #CMWorld

@CrowdContent

A6: Voice is tricky in style guides. Where voice is concerned, we ask potential authors to read our content and write accordingly. #CMWorld

@JohnHornbeck1

@michelelinn @lindadessau Absolutely! Just makes it difficult to guess “reading time” #cmworld

@lindadessau

The tone should be appropriate and consistent with the brand but in a humanistic way. #cmworld

@niahughes03

@joewaters HA! I have never thought to organize that way but maybe I should 🙂 #cmworld http://twitter.com/joewaters/status/674282184539308033

@michelelinn

Love this: let them present the opposing view…makes it more of a conversation! #CMWorld https://twitter.com/CrowdContent/status/674282384380968961

@mikemyers614

A6: Having a team dedicated to brand voice is ideal. Editing a post to be on brand is much easier than grooming a brand author. #CMWorld

@dswebsme

@hidama @michelelinn @Pocket May need to take another look at pocket… #cmworld

@lindadessau

@martinlieberman either that or Twitter handle bears so little resemblance to name, impossible to find @suddenlyfrugal @karrabarron #cmworld

@jgombita

Q7: In what ways do you support your authors online and offline for their contributions? #CMWorld

“ask potential authors to read our content and write accordingly” — that is also what I do when writing for someone else. #CMWorld

@JohnHornbeck1

A6: Don’t edit to sound robotic, use a style guide where you plan the general tone (casual, professional) #CMWorld https://twitter.com/CMIContent/status/674281057718435840

@WashingtonianCM

A7: Publishing their work on my personal & company social media channels. #cmworld https://twitter.com/CMIContent/status/674282557635096576

@wb_mase

@hidama I delete a lot of email, but I always scan @pocket and find a few gems to read. Do you know if everyone gets same recos? #cmworld

@michelelinn

A7 We have been cross-posting on our own blog and on Medium, trying to build internal authors’ brands. #cmworld

@martinlieberman

A7: Make them feel a part of your #community (for reference, see @CMIContent) #CMWorld

@mikemyers614

Q7: Our contributors are the backbone of our blog. We want to help them succeed in the #contentmarketing space. #CMWorld

@BrandLoveLLC

A6: Review by those well versed in the brand voice. In my case, it helps to have lived it for 19 years in a variety of venues. #CMWorld

@bendgibbons

@martinlieberman how is using Medium going for you? #cmworld

@CMIContent

A7: Help them with the brainstorming, give them a list of potential topics. Start a Google doc and collaborate in real time #cmworld

@eCopyDesk

A6. There’s a difference between singing off the same song sheet re: company culture and values and having different “tones.” #cmworld

@jgombita

@martinlieberman @suddenlyfrugal @jgombita yes. Makes it impossible to do anything but simply curate and move on #CMWorld

@karrabarron

@karrabarron @renepower SCAN COMPLETE …. PROCESSING KNOWLEDGE: 3% =] #CMWorld

@dswebsme

 

A7. If they guest blog for me, that means I endorse them in the future. Social media support & referral. #cmworld

@babettetenhaken

Q7: We give back: Monthly “top blogger” Twitter mentions, social promotion, start-to-finish communication #CMWorld https://t.co/ILq7aMsyEU

@BrandLoveLLC

@CMIContent We provide incentives for our authors who produce a piece that contributes to a large increase in web traffic. #cmworld

@AskObrella

@CMIContent Slow. We haven’t done too much yet. And we’re selective about which posts we share there. #cmworld

@martinlieberman

A7: Actively show your support. Highlight what they’ve done explicitly for/with you AND that which goes along w/ you #CMWorld

@Mr_McFly

A7: I like being able to share their work – whether their @CMIContent contributions or their other work elsewhere. #CMWorld

@cmcphillips

See. #CMWorld https://twitter.com/BrandLoveLLC/status/674283064046972929

@mikemyers614

A7: Post tweets that tag each author to improve their personal brand & humanize each post. #CMWorld https://twitter.com/CMIContent/status/674282557635096576

@ToddPatton

@CMIContent A7 Cross post and share #content. Offline word of mouth and recommendations. #cmworld

@WhitneySanchez3

A6: Good authors can adapt to company’s style. What you don’t want is clones. That defeats the purpose of multi-author contribution #cmworld

@AlvoHippo

@karrabarron @suddenlyfrugal @jgombita Often, if I can’t find an author on Twitter, I don’t share the content. #cmworld

@martinlieberman

@karrabarron @martinlieberman @suddenlyfrugal @jgombita I also curate key posts, visuals on Pinterest. http://pinterest.com/joewaters #CMWorld

@joewaters

@JohnHornbeck1 I agree. In addition to reading existing content, I track changes and share my edits with writers. #cmworld

@LaToyaReports

A6 Have a clear set of guide lines and content editorial team #cmworld https://twitter.com/CMIContent/status/674281057718435840

@varunkr842

A7: By including their names / social handles in promotional materials. Also by encouraging their engagement… (1/2) #CMworld @CMIContent

@marceldigital

@joewaters @CMIContent Thank God for all those years of @cartalk to help w/translation! #CMWorld

@bendgibbons

@martinlieberman Do you post the exact same blog post, or change it up at all? #CMWorld

@cmcphillips

A1: Maintaining an authentic company tone of voice vs individual experts tone of voice, delivery on time and to format #cmworld #blogging

@renepower

@karrabarron do you ever go to the person’s LinkedIn “Contact” info to find out if person is on Twitter? I do! c @martinlieberman #CMWorld

@jgombita

Q7: We promote not just @cmicontent posts but posts from our authors’ blogs. We love to help CMI friends! #CMWorld https://t.co/wk4f8mqmSo

@BrandLoveLLC

@jgombita @martinlieberman @suddenlyfrugal I’ve tried this and some companies don’t engage in discussion or pass on to exec 🙁 #CMWorld

@karrabarron

Big love for Google Docs. also a quick win for managing multiwriter campaigns (social handles, timings etc) #cmworld https://twitter.com/ecopydesk/status/674282981721317377

@canaries_io

A7: …with our audience to build their thought leadership and authority. Get them excited to represent! (2/2) #CMworld @CMIContent

@marceldigital

SOON AS POSSIBLE GOAL: Contribute to @CMIContent’s blog. #JustSayin#CMWorld

@Mr_McFly

I write about retail and am shocked when I can’t find THEM on Twitter for social share @martinlieberman @karrabarron @jgombita #CMWorld

@suddenlyfrugal

A7: Recognition, referring to their content in future articles, links back to their social media and/or website #cmworld

@netvantage

This should be the motto for all content marketers! It’s better to be inclusive instead of exclusive. #CMWorld https://twitter.com/BrandLoveLLC/status/674282807288459264

@CrowdContent

@martinlieberman @karrabarron @suddenlyfrugal @jgombita I’ve certainly thought twice about sharing if I can’t tag the writer on SM #cmworld

@lindadessau

A7) RAP: Recognise And Promote them! And say get your blog on like a chicken dancing: http://gph.is/1b2JuEX?tc=1 via @giphy #cmworld

@ideakid88

@cmcphillips Depends. But we always link back to original post. It’s an experiment for now. Trying different things. #cmworld

@martinlieberman

A7: Schwag. #CMWorld

@bendgibbons

A7: Attribution, social shout-outs, offline referrals (if/when applicable), & returning the favor w/ guest content for their site #CMWorld

@JoshZywien

A7: Try to help a guest author build their personal brand (social media, etc.) – strengthens both of you. #CMWorld

@JohnHornbeck1

Q2: How do you determine criteria for accepting a new author/piece of content on your blog? #CMWorld

@renepower

@varunkr842 In GA you can see how long people spend on any page. We track this for every post. People spend min, not sec #cmworld

@michelelinn

Q7:.@cmicontent team promotes posts 2. Our social queen @moninaw drafts tweets 4 social platforms so everyone can spread em around. #CMWorld

@BrandLoveLLC

A7 Promote them via our network & connect them w/ some mentors #cmworld https://twitter.com/CMIContent/status/674282557635096576

@varunkr842

@CMIContent A7: Social promotion and sharing, as well as monetary compensation. Writers got bills, y’all! #CMWorld

@meetpacific

Nice! MT @BrandLoveLLC Q7: We promote not just @cmicontent posts but posts from our authors’ blogs. #CMWorld https://t.co/4Ei5TD6f6l

@mo_flow

@karrabarron when curating, I find exactly the opposite–company thrilled to find item shared. @martinlieberman @suddenlyfrugal #cmworld

@jgombita

A7: Pay contributors if you can. Offer them shout-outs on social channels. Allow them to backlink in their posts. #cmworld

@EvanLePage

@jgombita @karrabarron @martinlieberman Yes, I’ll do an exhaustive search to find someone before sharing without a tag #cmworld

@lindadessau

A7: Provide them with guidelines, feedback and general input like the direction that the brand is going to take. #cmworld

@ExpWriters

A2 Has to fit within core set of topics, over actionable insight so relevant to audience. Ideally bring additional audience #cmworld

@renepower

@jgombita @karrabarron @suddenlyfrugal And those that aren’t thrilled don’t understand why they’re creating the content. #cmworld

@martinlieberman

Q7: We reach out to our community when opportunities come up: Speakers, Twitter chats, webinars, interviews, etc. #CMWorld

@BrandLoveLLC

@martinlieberman @suddenlyfrugal @jgombita do you tag them/still share even if their profile pic is the egg? lol #CMWorld

@karrabarron

@bendgibbons For sure. Also knowing something about them (i.e. @sferika – Hello Kitty, @mikemyers614 – OSU) helps w/personal touch #CMWorld

@cmcphillips

A7: Offering support to guests in the form of promotion means being sure to vet authors from the start! #cmworld

@ShakirahDawud

A7: If an organization actively promotes their content, then the guest blogger gets more visibility as a result. Plus for them. #CMWorld

@JohnHornbeck1

@cmcphillips another trick: feed URL into Twitter search–sometimes you find author “sharing” there @karrabarron @martinlieberman #cmworld

@jgombita

A6: We don’t like to accept posts that can’t take on a humorous tone in one way or another. #CMWorld https://twitter.com/CMIContent/status/674281057718435840

@jazzymktg

@karrabarron @jgombita If it takes more effort than that … is it really worth it? Not really, IMHO. #cmworld

@martinlieberman

You should also make it a habit of A/B testing post headlines once they’re live. This becomes simple with @optimizely in @wordpress #cmworld

@eCopyDesk

Q3: What kind of information should blog guidelines include? Any examples to share? #CMWorld

@renepower

@hidama Thanks for using Pocket! So wonderful to hear that you’re enjoying our recommendations 😀 #cmworld

@pocketsupport

@suddenlyfrugal @martinlieberman @karrabarron @jgombita I’ve had that. Reviewed a major brand on my lifestyle blog with no social. #CMWorld

@CrysWiltshire

@cmcphillips @bendgibbons @sferika I think you got those backwards, BTW. 🙂 #CMWorld

@mikemyers614

Q8: Do you have expectations of your authors (i.e. promotion) after their blog post is published? #CMWorld

@EvanLePage @CMIContent A simple backlink can go a long way for contributors. Helps with their reputation and credibility #cmworld

@AskObrella

@karrabarron @martinlieberman @suddenlyfrugal @jgombita Good question! I may not tag if the profile is obviously unused or inactive #cmworld

@lindadessau

@michelelinn Recently some 60 words content apps like “Inshort” gaining momentum, what effect you think they have on reading time #CMWorld

@varunkr842

Need help with testing? Here you go http://goo.gl/hUcU7z #cmworld

@eCopyDesk

@karrabarron @suddenlyfrugal @jgombita Often, I’m sharing to start a conversation. So … if author doesn’t care, why should I? #cmworld

@martinlieberman

I do this, too @karrabarron! #cmworld https://twitter.com/karrabarron/status/674283719667097600

@jgombita

@mikemyers614 @bendgibbons @sferika You shouldn’t tell me things like this…ha-ha! Watch out! #CMWorld

@cmcphillips

 

A7: Support = support. Support them in any way possible and they’ll continue to support us! #CMWorld https://twitter.com/CMIContent/status/674282557635096576

@jazzymktg

A8: Yes, if you’re writing it, you should be sharing it. Every little but counts. #cmworld

@eCopyDesk

A3 Blog guidelines: Topic, headline, image, sub heads, start, middle end, exec summary & wrap, call to action, where to socialise #cmworld

@renepower

Q8: Collaborative promotion is key to success. Give easy ideas 2 promote such as Twitter, LinkedIn, Facebook. #CMWorld

@BrandLoveLLC

A7: Love seeing established brands recognize the importance of individuals contributing to their goals. @BrandLoveLLC @CMIContent #CMWorld

@dswebsme

@CMIContent A8: When we have promotion expectations, we lay those terms out in a contract ahead of time to avoid confusion #CMWorld

@meetpacific

Like @martinlieberman said earlier, @jgombita if they’re not on Twitter, you can’t tag them @karrabarron Like Trader Joe’s! #cmworld

@suddenlyfrugal

@CMIContent A8: Definitely some Facebook/Twitter/Linked shares would be nice, but not required! #CMWorld

@ExperianDQSteph

A8: I do expect them to share it as well. After that, I expect them to want to contribute more. #CMWorld

@Mr_McFly

A8: It’s nice if they do promote it, and doesn’t hurt to ask, but care more about the quality of the content #cmworld

@netvantage

A8. If they guest post, it’s an ongoing collaboration not a one-night stand. #cmworld

@babettetenhaken

A8: Yes, in fact, them promoting the post benefits them too. It’s a content that they created and they should be proud of it. #cmworld

@ExpWriters

@martinlieberman “mindful” (accurate) curation is a big part of my role for @PRConversations, so worth time for me c @karrabarron #cmworld

@jgombita

Love that you even find ways to help them meet expectations! #CMWorld https://twitter.com/BrandLoveLLC/status/674284312481558528

@mikemyers614

Mind boggling, right? @CrysWiltshire @martinlieberman @karrabarron @jgombita #cmworld

@suddenlyfrugal

@martinlieberman Yep. @Robert_Rose is doing the same with his weekly content strategy emails & @Linkedin. #CMWorld

@cmcphillips

Q8: We appreciate it when authors reply to comments. It shows you’re listening. An active community is stellar to engagement. #CMWorld

@BrandLoveLLC

A8 Yes Sharing is Caring after all in this digital world #CMWorld https://twitter.com/CMIContent/status/674284057946009600

@varunkr842

@lindadessau @cmcphillips @mikemyers614 @bendgibbons ;p #CMworld

@SFerika

A8 – *request* that they share in our LinkedIn group, elsewhere on social & stay tuned to respond to comments (rare) #cmworld

@mo_flow

@varunkr842 I’m not familiar with Inshort. Will have to check it out #cmworld

@michelelinn

A8: All of our team on are social & already want to promote their own work with their network. #CMWorld<a< a=””> HREF=”https://t.co/5DF5QgBaeD” TARGET=”parent”>https://twitter.com/CMIContent/status/674284057946009600</a<>

@gShiftLabs

@lindadessau how come? I still share if content is valuable to my audience #CMWorld cc: @martinlieberman @suddenlyfrugal @jgombita

@karrabarron

Really enjoying #CMWorld. Our content marketing tool (find out what gets the most clicks in yr niche) is in beta @ http://www.canaries.io

@canaries_io

@lindadessau @jgombita @karrabarron @martinlieberman Me too, but some are difficult to find. Authors should try and make easier. #CMWorld

@JohnHornbeck1

@suddenlyfrugal it’s very rare that NEITHER the author or the company is on Twitter. Very. Rare @martinlieberman @karrabarron #cmworld

@jgombita

A8: YES. It’s in everyone’s best interest to promote each published post. (Remember LinkedIn, FB, etc.) #CMWorld https://twitter.com/CMIContent/status/674284057946009600

@ToddPatton

A8: My contract with content clients includes SPECIFIC promotion guidelines–X tweets per week etc. #CMWorld https://twitter.com/CMIContent/status/674284057946009600

@suddenlyfrugal

A8: Yes! Share their work. They need to help promote the larger message not just be production factories #CMWorld

@CarlaJohnson

A8: Don’t do anything you would see on @TMZ & remember 2 mention us when promoting articles written for us. #CMWorld https://twitter.com/CMIContent/status/674284057946009600

@jazzymktg

@BrandLoveLLC @CMIContent That’s such a great thing to see. @amywhiggins and @rogercparker are two that do this so well. #CMWorld

@cmcphillips

@cmcphillips @mikemyers614 @SFerika Just to confirm from the east side of High St #cbuscoffee & #craftbeer. Not tea or #macro beer. #CMWorld

@bendgibbons

Share with the masses! #Facebook, #Twitter, #Googleplus, #Tumblr. Company and personal social channels. #CMWorld https://twitter.com/CMIContent/status/674284057946009600

@AskObrella

A8: As someone who has done guest blogging, I always want to promote my own work. Seems like a no-brainer. Great content to share. #CMWorld

@CrysWiltshire

A8: We ask that they at least share on social. We feel that their guest posting helps reinforces their authority. #CMWorld @CMIContent

@marceldigital

@JohnHornbeck1 agreed. Ideally IN the “share” buttons. Minimum in the bio lines (article/site) @karrabarron @martinlieberman #cmworld

@jgombita

Of course. We all share in the success of the post. They are expected to promote the heck out of it as well. #cmworld

@TasiaGonsalvesB

A8: …So saying “Hey I wrote for this outlet because they TRUST me, read it hear” helps them immensely. #CMWorld @CMIContent

@marceldigital

@karrabarron @martinlieberman @suddenlyfrugal @jgombita I usually share, but sad re lost opportunity for connection/recognition #CMWorld

@lindadessau

Q8 Yes, I’d expect them to use their social followings, own blogs etc, to promote their articles. Why wouldn’t you? #CMWorld

@gcharlton

@AlvoHippo we don’t think so at all! We try to include all of that when sharing posts. #CMWorld

@CMIContent

A8: Gathering reports on web traffic is something writers should pay attention to. #CMworld #GoogleAnalytics https://twitter.com/CMIContent/status/674284057946009600

@wb_mase

Same. The content is more important than identifying author in social, surely?! #cmworld https://twitter.com/karrabarron/status/674284741399564288

@jgombita

A8: Help with content promotion in anyway possible. If they don’t care enough to promote their own content . . . well . . . #CMWorld

@JohnHornbeck1

@bendgibbons @mikemyers614 @SFerika Noted! 🙂 #CMWorld

@cmcphillips

We expect the author to reply to questions/comments on their post where they are specifically addressed. #CMWorld https://twitter.com/CMIContent/status/674284057946009600

@CrowdContent

A8: We all need good content to share. Gathering allies prior to publishing: Twitter lists, blog lists, LinkedIn & FB Groups. #cmworld

@Vruno

Do you recommend creating pre-written tweets for writers to send? @BrandLoveLLC #CMWorld

@LaToyaReports

@CrysWiltshire Interesting. Did you find anything drawbacks to the lack of social? #cmworld @suddenlyfrugal @martinlieberman @jgombita

@karrabarron

@cmcphillips @sferika It’s, it’s…purrfect. #CMWorld

@mikemyers614

@cmcphillips If @Robert_Rose is doing it, then it must be a smart idea! 🙂 #CMWorld

@martinlieberman

A8: It’s great to see authors involved in conversations following their posts. Their passion shines through in their engagement. #CMWorld

@dswebsme

 

@EvanLePage I think people tend to value longer ones more. #cmworld

@ShakirahDawud

We’ll spend the last few minutes asking @brandlovellc questions. Ask now! #CMWorld

@CMIContent

Of course what’s frustrating is Facebook shares never get seen, even w/ boosts. I stick to Twitter, Pinterest when sharing content. #CMWorld

@suddenlyfrugal

@martinlieberman surely leaving a comment ON the article is more lasting than a tweet drive by…. @karrabarron @suddenlyfrugal #cmworld

@jgombita

@cmcphillips @mikemyers614 Adorable! And I am totally posting an Instagram later of my current desk accessories later today. #CMworld

@SFerika

@karrabarron @suddenlyfrugal @martinlieberman @jgombita They have brand recog. so it worked ok for them. Still surprising. #CMWorld

@CrysWiltshire

@lindadessau @karrabarron @suddenlyfrugal @jgombita My goal is not to dump content. It’s to start conversation. #cmworld

@martinlieberman

Totally! @MarketingBuddy @BrennerMichael and many others too! I am so lucky! #CMWorld https://twitter.com/cmcphillips/status/674284906990669824

@BrandLoveLLC

A8b: Also don’t forget about your vendors/biz partners who also need good content to share & you did the work for them that day #cmworld

@Vruno

@Mr_McFly we’d love to see it! #CMWorld

@CMIContent

@karrabarron @suddenlyfrugal @martinlieberman @jgombita Limited number of brand based CTAs I could use for giveaway entries. #CMWorld

@CrysWiltshire

I’m all ears. 👂👂 Ask away! If I don’t have time to respond to all, I will get back to you. #CMWorld

@BrandLoveLLC

@karrabarron LOL! “I will NOT buy any products from a co that isn’t “social”….” #cmworld @CrysWiltshire @suddenlyfrugal @martinlieberman

@jgombita

I have had clients do this, esp. in financial banking industry b/c legal must approve 1st @LaToyaReports @BrandLoveLLC #cmworld

@suddenlyfrugal

This chat always make my day better. Thank you all & may your week be http://gph.is/1JRXjb8?tc=1 via @giphy #cmworld

@ideakid88

👌 #CMWorld https://twitter.com/dswebsme/status/674285525658923008

@CrowdContent

@dswebsme Agree. The blog’s purpose is the resulting conversation. Authors should write while looking forward to it. #cmworld

@ShakirahDawud

@CMIContent A8. Push them to respond the comments and share the post to the targeted audiences! #CMWorld

@Ozaemotion

@martinlieberman thinking what a time suck it would be if all my curated tweets started convos. Your Twitter is not my Twitter! #cmworld

@jgombita

@jgombita @karrabarron @suddenlyfrugal @martinlieberman Parent brand isn’t even on social. Very surprising. Huge household name. #CMWorld

@CrysWiltshire

Hey Lisa, what’s the biggest challenge you face week after week…time management or something else? @BrandLoveLLC #CMWorld

@mikemyers614

@BrandLoveLLC How do you go about creating relationships with influencers for collaborative blog posts? #CMWorld

@ToddPatton

@suddenlyfrugal Agree. Facebook shares disappointing. I focus on Twitter, Pinterest, LinkedIn and occasionally Instagram. #CMWorld

@JohnHornbeck1

@MarisaH92 whoa… we think that’s a good enough reason 🙂 #cmworld

@CMIContent

@CMIContent A8: just be little fluent in #seo we need to push the content #cmworld

@village_print

@ExpWriters @BrandLoveLLC appreciate you sharing your thoughts with us today! #cmworld

@CMIContent

 

@martinlieberman That’s interesting, Martin. Why is that? #CMWorld

@cmcphillips

That’s a great idea @suddenlyfrugal, how often do you have to enforce it? Influencers / advocates tend to be vocal =] @CMIContent #CMWorld

@dswebsme

That’s a great idea! Right now, we only write tweets for our internal team members to share. #CMWorld https://twitter.com/LaToyaReports/status/674285469593640961

@BrandLoveLLC

A4 Use feedly / RSS and shake up your bloggers monthly #cmworld

@renepower

Next week, @iconiContent discusses strategies for building your email list! http://cmi.media/twitterchats #CMWorld https://t.co/YkWIxLtfO0

@CMIContent

As the writer/blogger for hire @dswebsme @CMIContent I just follow directions! #CMWorld

@suddenlyfrugal

 

@jgombita Yup. And that’s one thing I love: Everybody uses Twitter how they want to. There’s no one “right” way. #cmworld

@martinlieberman

Want to blog for @CMIContent? Check out our blog guidelines: http://contentmarketinginstitute.com/blog/blog-guidelines/ #CMWorld

@CMIContent

Totally agree! #CMworld https://twitter.com/BrandLoveLLC/status/674286837951664129

@SFerika

Fabulous, informative, fast-paced chat. First time here, but I’ll be a regular in the future. #CMWorld https://t.co/cFsLUeSiJo

@JohnHornbeck1

THIS. #CMWorld https://twitter.com/ToddPatton/status/674284786937028608

@Earlylightbalt

@CMIContent Why yes, I WOULD like to blog for @CMIContent again 😉 Putting on my brainstorming hat… #cmworld

@lindadessau

@mikemyers614 Definitely time management. Always looking for ways to work smarter, not harder. #CMWorld

@BrandLoveLLC

@BrandLoveLLC Lots of value and tips @CMIContent #cmworld thanks @CrysWiltshire @dswebsme @ideakid88 @hidama @bendgibbons

@AlvoHippo

Registration for #CMWorld 2016 is open! Sign up now to secure your spot with 2015 pricing! http://cmi.media/cmw16reg https://t.co/VOjIHaSg1E

@CMIContent

@martinlieberman 🙂 Spent too much time on your pet peeve “tweet conversation.” Must go now & finish up some other things. Cheers. #cmworld

@jgombita

Good tip! #CMWorld https://twitter.com/BrandLoveLLC/status/674286686134775808

@Earlylightbalt

Thanks @CMIContent & @BrandLoveLLC for a great conversation… and good luck w/the shakes from 5lbs of coffee. #CMWorld

@bendgibbons

@cmcphillips Often, because I wanted to engage with author. Or because I don’t want to promote not-social writers. #cmworld

@martinlieberman

@BrandLoveLLC Well, you make it look easy. Great chat today! #CMWorld

@mikemyers614

Already registered!!!!!! #CMWorld https://twitter.com/CMIContent/status/674287355176464386

@suddenlyfrugal

Have I shared @CMIContent how much I love orange? #CMWorld Seriously, I wear orange sneakers and vest when walking my dogs, even blog logo

@suddenlyfrugal

 

Listening to this great piece from @Yukinoguchi as #CMWorld winds down. A relevant listen. https://twitter.com/yukinoguchi/status/674262993044119552

@bendgibbons

Returning tweet volume control to normal. If you haven’t visited #CMWorld Twitter chat, I highly recommend it. https://t.co/3tbZrrwniU

@JohnHornbeck1

@suddenlyfrugal @CMIContent Ah, my mistake. I read that as you creating the contracts vs. signing them. #CMWorld

@dswebsme

single has been created. http://chatwithwords.com/home/single?utm_source=dlvr.it&utm_medium=twitter #allfreechat #single #CMWorld

@ChatWithWords

@martinlieberman Got it – makes sense! #CMWorld

@cmcphillips

@Ozaemotion Well-deserved. I also write and promote my content, & more content creators should #cmworld /Alex

@FalconSocial

@bendgibbons @CMIContent I’m going to detox. 🙂 Thanks for joining us! Have a great week! #CMWorld

@BrandLoveLLC

@AlvoHippo make the decision based on how big a name they are. Inactive on Twitter or inactive in biz! @martinlieberman @karrabarron #cmworld

@jgombita

 

 

Go Aaron! You’ll rock it! 🙂 #CMWorld https://twitter.com/CMIContent/status/674286848127008768

@BrandLoveLLC

Q5: When good friends/supporters of your company want to blog but their posts aren’t a good fit – how do you handle? #CMWorld

@renepower

A5 Ask them to consider how to make it a good fit. Honesty the best policy – or suggest other places to go #cmworld

@renepower

Q6: How do you advise and/or edit posts so that the tone/voice all sound like your company? #CMWorld

@renepower

A6 You could own a vocabulary and ensure it is used across all content – exec summary posts as series posts #cmworld

@renepower