Managing Multiple Social Media Accounts: A #CMWorld Chat with Anthony Gaenzle

anthony_gaenzleSocial media is such an integral part of content marketing, and many of the markers we know are managing many accounts. If this describes you, check out this recent chat with Anthony Gaenzle. You’ll learn everything from the strategic to the tactical.

To learn more about social media, visit our hub on Content Marketing Institute. Also check out the upcoming schedule of our #CMWorld Twitter chats.

 

Q1: Let’s find out about our participants today. How many accounts/channels are you currently managing for your company/clients? #CMWorld

 

A1. I manage 6 Twitter accounts, 2 of which are my personal & personal-professional accounts. #CMWorld

@SparkerWorks

 

A1: Currently I manage 4 accounts: Google+, Twitter, Facebook, and LinkedIn. #CMWorld

@Elite_VS

 

A1. 3 accounts (one with lots of help) with about 3 platforms each, plus my own personal accounts. #cmworld

@TeriMKojetin

 

I create content, but don’t manage our SoMe handles, so listening and learning today. #CMWorld

@mikemyers614

 

@CMIContent A1 In-house, five channels, but for clients it’s a wide range depending upon our strategic recommendations and fit. #CMWorld

@AnthonyGaenzle

 

Hey, #CMWorld friends! If you haven’t seen this you must look immediately: Best Valentine ever. https://www.pinterest.com/pin/102527328993211130/ #cmworld

@ChristinKardos

 

@CMIContent A1 Fortunately, we have a super-talented team in place to help with management. #CMWorld

@AnthonyGaenzle

 

I manage 2 channels #cmworld

@MrScottpage

 

A1 – 32 client and CMG profiles in my Buffer account, handled jointly between two of us #cmworld

@lindadessau

 

A1. 4 twitter, 2 fb – one of each personal #cmworld

@flipsidethinker

 

I don’t manage any social media accounts. I help brands be active participants on their networks. #cmworld

@CTrappe

 

@CMIContent A1 It really depends on a number of factors like industry, objectives, audience, etc. #CMWorld

@AnthonyGaenzle

 

@ChristinKardos ha ha ha <3 #cmworld

@CMIContent

 

A1: Work = 12 FB, 2 Twitter, 1 YouTube… Personal Work = 2 FB, 1 Twitter…True Personal = 1 FB, 1 Twitter, and a bunch of others. #CMWorld

@mhannaford

 

@lindadessau whoa…32? #SuperWoman #cmworld

@CMIContent

 

@mhannaford 12 Facebooks, oh boy! #CMWorld

@ThinkSEM

 

A1: I’m managing 10 different social media accounts for our company #CMWorld

@Yaelkochman

 

@CMIContent A1 We’re managing 11 accounts for one of our higher education clients, while only managing 3 for one in manufacturing. #CMWorld

@AnthonyGaenzle

 

@CMIContent we manage over 40 channels for multiple clients #CMWorld

@aprilvoris

 

@megh_ @AnthonyGaenzle Hello to both! I’m manning the @Social_Outlaws for #CMWorld today!

@Social_Outlaws

 

@mikemyers614 same here Mike! #CMWorld #firsttimer

@ellie_hubble

 

Evening all! Not been to this before but seen people mention it in #ChatWhirled so I shall be #lurking today to learn 🙂 #CMWorld

@Jaymini_Mistry

 

Oh, I guess I do ‘manage’ my own Twitter and Facebook accounts. Not well, but I do it. #CMWorld

@mikemyers614

 

@CMIContent A1 We take all the factors, and more, into account and make recommendations based on what we find. #CMWorld

@AnthonyGaenzle

 

@CMIContent: A1, part two: and we have a separate, distinct strategy for each. #CMWorld

@webmastergirl

 

@CMIContent 2 Social Media, 1 blog and 2 video channels #CMWorld

@Tom_RedRight88

 

A1: @anavazio is our SM wiz and handles at least 3 accounts across various channels for the company #cmworld

@LyonsJenn

 

A1. About 10 (mostly my own projects) but I do less client work now. Was as high as 25 clients with multiple channels at one point #CMWorld

@MikeHale

 

A1) It varies – right now 6 Twitter accts, 3 LinkedIn accts, 3 G+ accts, 3 FB accts… Wait is that right? 🙂 For today, I guess. #cmworld

@ChristinKardos

 

@Jaymini_Mistry glad to have you lurk! And welcome any insights if you want to jump in! #cmworld

@CMIContent

 

@ThinkSEM Gets crazy…but its all good! #CMWorld

@mhannaford

 

A1: I am not the directly managing the channels but my team handles our brand’s channels – 6 in total including the blog! #CMWorld

@katiepaterson

 

A1. 7 channels and trying to do fewer #CMWorld @CMIContent

@JeffLHerrmann

 

@CMIContent @lindadessau My assistant does most of the posting 😉 We don’t monitor, we just promote the posts we help them write #cmworld

@lindadessau

 

A1 over 200 accounts across every major platform #cmworld

@stratrev

 

@mhannaford I can only imagine! It’s all about organization and finding a system that works for you though. #CMWorld

@ThinkSEM

 

@Jaymini_Mistry what are these? #ChatWhirled and #CMWorld ?

@degrafik

 

@ThinkSEM Exactly. And about 10.7K fans on FB makes it interesting. #CMWorld

@mhannaford

 

Fascinated by the number of platforms and accounts people manage. Whoa. #cmworld

@flipsidethinker

 

@CMIContent: Props to @AdamBakerTweets for masterminding the @CincyLibrary social extravaganza. #CMWorld

@webmastergirl

 

@CMIContent A1 We aren’t afraid to tell a client to shut down a channel if we feel it’s not supporting their goals. #CMWorld

@AnthonyGaenzle

 

@CMIContent thank you!! 🙂 it’s thanks to @TeriMKojetin I that I’m checking it out! She’s a gem #CMWorld

@Jaymini_Mistry

 

@Jaymini_Mistry I mean chatwhirled – already confused #cmworld

@TeriMKojetin

 

@flipsidethinker I can barely handle my own some days! hahaha 🙂 #CMworld

@katiepaterson

 

@CMIContent We mentioned you today in our list of Favorite Twitter Chats! Love this community! http://ow.ly/IORre #CMWorld

@ThinkSEM

 

A1 Alissa here. I manage for http://t.co/ISGNLnnhGh, my personal @AnOrchidInBloom pages, & two other groups on a # of platforms. #CMWorld

@Social_Outlaws

 

@Jaymini_Mistry @CMIContent Awww, thank you! #cmworld

@TeriMKojetin

 

@MsNycole Waves back from the ‘burbs! #CMWorld

@MikeHale

 

A1. I’m currently managing 6 busy channels 🙂 #cmworld

@MsNycole

 

Q2: How do you maintain consistency in your posting/frequency as well as consistency across your brand? #CMWorld

 

@AnthonyGaenzle For sure! That’s how many @mhannaford updates. #CMWorld

@ThinkSEM

 

Right? They must have sm &cm super powers! #cmworld @katiepaterson

@flipsidethinker

 

Jumping in a little late. What did I miss? #CMWorld

@stephcanarte

 

@AnthonyGaenzle @CMIContent So important. Know your market. Don’t just put out content for the sake of content. #CMWorld

@Social_Outlaws

 

omg almost forgot about #cmworld !

@amandakrebs

 

@CMIContent @stratrev That’s some serious social media management. How many clients for all those accounts? #CMWorld

@AnthonyGaenzle

 

@degrafik you need to get involved mister! @CMIContent can you explain #CMWorld to Damion? 🙂

@Jaymini_Mistry

 

Hi #CMWorld

@joshmccormack

 

A1) It depends on the content, but 5 channels are our main squeeze. #cmworld

@CrowdContent

 

@katiepaterson /wave hey Kpat! good to see you here! #CMworld

@SFerika

 

A1. Also: 3 FB accounts, 4 Tumblr accounts, 3 Instagram accounts, 2 WordPress accounts, & probably other things I am forgetting. #CMWorld

@SparkerWorks

 

A2: Being genuine but also working off of a plan. Need plans to stay successful. #CMWorld

@mhannaford

 

A2: Some planning and a calendar helps. #CMWorld

@verbality

 

@CMIContent A2 The most critical element is having an updated editorial calendar in place. #CMWorld

@AnthonyGaenzle

 

@amandakrebs glad you didn’t! #cmworld

@CMIContent

 

Maintain a content calendar of what we will create and when we will promote it so there is always something fresh #cmworld

@LyonsJenn

 

@ThinkSEM Would love U2 join #b2bchat. Thurs nites @ 8pm ET. #brandchat on Weds @ 11am ET is also nice. #tweetchatjacking #cmworld

@kiporama

 

@CMIContent A2 A style guide specific to social media is critical as well, in addition to your brand and website style guide. #CMWorld

@AnthonyGaenzle

 

A2: Start with a content strategy and then work down to a plan that includes a schedule… and schedule ahead as much as possible. #CMWorld

@AlaureMktg

 

To stay consistent with a branded account, define and outline the strategy, character and voice of the brand. Write it down. #cmworld

@CTrappe

 

@TeriMKojetin lol! #ChatWhirled #CMWorld

@Jaymini_Mistry

 

@verbality Definitely. Without a strategy or plan, your social presence is incomplete. #CMWorld

@ThinkSEM

 

@flipsidethinker They must 🙂 I miss my hands on community management days a bit for sure! #CMWorld

@katiepaterson

 

A2. Ruthlessness. #cmworld

@kiporama

 

@CMIContent A1 I’m not the one actively managing our 6 channels, but our social media manager reports to me. #CMworld

@SFerika

 

.@AnthonyGaenzle is talking to @CMIContent about what we do! Go check out his tweets. #CMWorld

@EnVeritasGroup

 

A2) Other than planning/scheduling – the truth is, hustle. Blood sweat and tears. Keeping it a priority during busy times. #cmworld

@ChristinKardos

 

A2. Create & curate content of value that solves needs, or at least entertains! Stick to a rough publishing schedule. #CMWorld

@SparkerWorks

 

@stephcanarte we’re just getting started on Q2. Plenty of chat left! #cmworld

@CMIContent

 

A2. Understanding brand/company values is key and develop a plan based on that #CMWorld

@stephcanarte

 

A2. Editorial calendars and scheduling are key! I cannot say scheduling enough. Need to make time for engagement. #cmworld

@MsNycole

 

@CMIContent A2: We are big on brand voice, getting it right and making sure the team is speaking from it. #CMWorld

@aprilvoris

 

@stephcanarte YES. Start with values and work from there. #CMWorld

@ThinkSEM

 

A2: My social media specialist is the “true north” of our voice, coordinating the team. Hire good people, give a clear directive. #CMWorld

@webmastergirl

 

A2) A centralized editorial calendar with all our channels listed, holidays or days of note, and topics. #CMWorld

@shannonmerb

 

A2: having a solid editorial strategy is a must, as well as posting limits/deadlines set for each day at key times @CMIContent #cmworld

@ellie_hubble

 

@anthonygaenzle Great point! #cmworld

@Tomkerr11

 

@SFerika HELLO!!! I need to get on booking us a cocktail date asap!! But at least I get to see you here 🙂 #CMWorld

@katiepaterson

 

A2. I use an editorial calendar to schedule posts and @buffer to spread out shares from other sources #CMWorld

@MikeHale

 

@CMIContent Thank you 🙂 Looking forward to today’s topic! #cmworld

@MsNycole

 

@CMIContent A2 Our content style guide that applies to social as well, and social content is integrated into our other workflows #CMworld

@SFerika

 

@Social_Outlaws And by using Google docs we can stay on the same page constantly! #CMWorld

@mhannaford

 

A2 MT @CTrappe To stay consistent, define and outline the strategy, character and voice of the brand. Write it down. #cmworld

@CMIContent

 

@megh_ hello again! Thank you, you too! Should be good 🙂 #CMWorld

@Jaymini_Mistry

 

A1: I maintain 3 sites for my company. Facebook, Twitter and LinkedIn #CMWorld

@eemiller08

 

A2) We maintain post consistency by planning ahead of time. We have a content calendar and a publish calendar. Keeps it clean. #cmworld

@CrowdContent

 

A2. Style guide helps to get participants up and running quickly and in a consistent fashion. #cmworld

@kiporama

 

Are you a community manager or sm manager? Join the conversation in #CMWorld to discuss how you balance multiple accounts & content.

@UnionMetrics

 

Well said @ellie_hubble @CMIContent #CMWorld

@stephcanarte

 

almost missed it today! Hi all. #cmworld

@tracibrowne

 

@katiepaterson can’t wait to catch up in person! 🙂 #CMworld

@SFerika

 

@CMIContent A2 cont: We also have a content plan & calendar by client that client & agency contribute too #CMWorld

@aprilvoris

 

@AnthonyGaenzle @ThinkSEM All one company. Multiple areas. Geo-location is huge for me to provide local service. #CMWorld

@mhannaford

 

A2: By sticking to our social media marketing plan and posting content that relates to our brand. #CMWorld

@Elite_VS

 

@CrowdContent It’s all about finding a system that works for you, right? #CMWorld

@ThinkSEM

 

AGREE about the calendar @CMIContent @AnthonyGaenzle As long as it started with a solid content strategy… #CMWorld

@AlaureMktg

 

A2: We don’t. As a startup we find consistency very challenging. But we’re working on it! #CMWorld

@Yaelkochman

 

A2: I use an editorial calendar & work w/our corporate headquarters to maintain consistency between corp info & our firm info #CMWorld

@eemiller08

 

@mhannaford Being genuine is critical. If you can’t manage to stay genuine and authentic, you’re overextended #CMWorld

@AnthonyGaenzle

 

@mhannaford @AnthonyGaenzle Wowza. That’s quite the undertaking! #CMWorld

@ThinkSEM

 

@amywhiggins Hey lady! How are you? And when’s the big day? #CMworld

@SFerika

 

@tracibrowne Hey Traci. Hold on, this one’s already moving fast. #CMWorld

@mikemyers614

 

A2. Like everyone else said: have a plan and a calendar! #cmworld

@TeriMKojetin

 

Will anyone confess to struggling with staying on your content schedule? I will. I’m 2 days late on something. It’s embarrassing. #cmworld

@ChristinKardos

 

a2: editorial calendar!!! Also using tools like @buffer cc @CMIContent #cmworld

@amywhiggins

 

@ThinkSEM @AnthonyGaenzle I get a little help from store managers, but it mostly falls on my shoulders alone. #CMWorld

@mhannaford

 

@tracibrowne Hi Traci! #CMWorld

@Social_Outlaws

 

@mikemyers614 so I see! #cmworld

@tracibrowne

 

Do you deliver regular reports to clients on their social media accounts? #CMWorld

@joshmccormack

 

@CMIContent by including content themes (that are in line with your brand) in editorial calendar. #cmworld

@soniyanavlani

 

@SFerika I start @Zendesk on Tuesday! #cmworld

@amywhiggins

 

@tracibrowne glad you didn’t! Good to have you with us! #CMWorld

@CMIContent

 

A2: You must align your social cal w/ the blog cal w/ the overall marketing cal to ensure you are shouting the same message #CMWorld

@katiepaterson

 

@ChristinKardos All the time! But that’s where flexibility and professionalism step in! #CMWorld

@mhannaford

 

A2 → Staying on top of your editorial and social message calendar. Shout out to @CoSchedule and @buffer <3#cmworld

@christophrrice

 

@ChristinKardos Content calendar is a living document that evolves as the market does (which means sometimes things run late 🙂 #cmworld

@LyonsJenn

 

Carefully plan the content first, so that ready for deployment #cmworld

@MrScottpage

 

I, personally, have all the planning down. Execution / sleeves up when other things are happening? There’s the challenge. #cmworld

@ChristinKardos

 

#cmworld Social can be in the moment, but brands need a plan or they go insane

@amywhiggins

 

@ChristinKardos I’m with you Christin. Already admitted that consistency is hard, sticking to schedule is another challenge! #CMWorld

@Yaelkochman

 

@joshmccormack We do at @findingzealots – social wins weekly, deep dive report every month #CMWorld

@aprilvoris

 

@christinkardos um… this is me… today… this week #ugh #cmworld

@MoninaW

 

@amywhiggins So very true! #cmworld

@TeriMKojetin

 

@CMIContent @ThinkSEM Absolutely! We understand that we have very different audiences across dif channels. SO, planning is crucial #cmworld

@CrowdContent

 

Q3: Does your voice (need to) change as you move from one account to another? How do you make that transition? #CMWorld

 

Jumping in a little late for the #CMWorld

@parchetnic

 

Thank you all for validating me. Now I’m honed in hard on more wisdom here. #NoExcuses 🙂 #cmworld

@ChristinKardos

 

A2 Calendars are a great start…but then you have to actually honor them…that’s where it gets tricky #cmworld

@tracibrowne

 

@christophrrice @CoSchedule @buffer With you on both counts! #CMWorld

@Social_Outlaws

 

A2. I personally still struggle with this, I’m at work all day long and haven’t found s way to manage social the minute I finish #cmworld

@Jaymini_Mistry

 

❤️RT @ChristinKardos Content calendar is a living document that evolves as the market does (which means sometimes things run late #cmworld

@amywhiggins

 

@aprilvoris @findingzealots Reports seem pretty essential for showing progress and needs. #CMWorld

@joshmccormack

 

@Jaymini_Mistry @CMIContent Please DM can’t wait to get involved and share my knowledge with everyone #CmWorld #ChatWhirled

@degrafik

 

A3: So far…I’m me. On my work pages I’m the “character” that people know on the pages. #CMWorld

@mhannaford

 

A2. The magic sauce is: solid strategy plus a solid content cal aligned to the overall mktg strategy #CMWorld

@stephcanarte

 

A2. As @vincenzolandino always tells me, I should automate to engage #wisewords #cmworld

@Jaymini_Mistry

 

A3. If the audience is different for the different accounts/properties, then how can it not change? #cmworld

@kiporama

 

A3) LOVE this Q! I literally have to take breaks in between switching accts to make sure there’s no cross-contamination of tone. #cmworld

@ChristinKardos

 

@CMIContent A3 Overall, voice should stay consistent, but vary slightly across channels according to the objective. #CMWorld

@AnthonyGaenzle

 

@CMIContent: A3: In general, yes. Different platforms have different audiences. Create personas for each and talk to them. #CMWorld

@webmastergirl

 

A3. Voice should have consistency. Voice and the way you present content can change SLIGHTLY to address specific audiences. #cmworld

@MsNycole

 

A3 Brand voice stays the same. Style adapts to channel nuance. #cmworld

@ardath421

 

@CMIContent A3 Again, having a detailed style guide keeps things on track. #CMWorld

@AnthonyGaenzle

 

A3 I think consistency in voice is as important as consistency in message. Sound the same, but know how to mix up # use, etc. #CMWorld

@Social_Outlaws

 

Excited to dive into #CMWorld for the 1st time.

@bendgibbons

 

A3 In my case – Yes, voice needs to change…to help I picture a specific actor in a specific role to channel the right voice #cmworld

@tracibrowne

 

@bendgibbons we’re excited to have you onboard! #cmworld

@CMIContent

 

A1: 4 accounts over twelve channels #CMWorld

@AlaureMktg

 

@katiepaterson I just read an article the other day that was anti scheduling and I was completely dumbfounded. #cmworld

@MsNycole

 

There should be some consistency how a brand sounds across networks. #cmworld

@CTrappe

 

A3: Voice should always be the same, just like IRL…message can adapt. Would be weird to talk differently to different people #CMWorld

@mikemyers614

 

A3) Yes, it does need to change – different channel and different audience #CMWorld

@parchetnic

 

@ChristinKardos Planning for flexibility is key! #CMWorld

@SparkerWorks

 

A3: Yes, the wording changes but the message stays consistent. We like 2 repurpose content across channels for message consistency. #CMWorld

@shannonmerb

 

A3. It’s also a sure-fire recipe for becoming #DigitallyIrrelevant #SoMeSpam to not adapt content and voice by channel. #cmworld

@kiporama

 

A3: Voice or overall message doesn’t change but your tactics & approach needs to reflect the platform/community #CMworld

@katiepaterson

 

A3: Yeah, the audience is usually different from one account to another. #CMWorld

@verbality

 

Maybe a brand doesn’t need to be on all networks. Go where your audience is. #cmworld

@CTrappe

 

MT @katiepaterson: A2: You must align your social cal w/ the blog cal w/ the overall marketing cal to ensure you are [on] message #CMWorld

@UnionMetrics

 

@katiepaterson Don’t shout though, share : ) #CMWorld

@SparkerWorks

 

A3. Same brand, different channel voice stays the same. Different brand, you need to change to that specific brand voice. #CMWorld

@stephcanarte

 

@tracibrowne Accountability seems like a good way to keep up with calendars. #CMWorld

@joshmccormack

 

@ChristinKardos The three groups I manage are all VERY different, but I try to keep the same voice w/in each group’s dif accts. #CMWorld

@Social_Outlaws

 

#TOTC = “Tweet Of The Chat!” Just sayin’. #cmworld

@kiporama

 

A3: Each account defers even though they all speak for the same brand. Each one focuses on a different angle of our messaging. #CMWorld

@Yaelkochman

 

@Jaymini_Mistry 😉 thanks, Jay… I stole that from someone too. No point in reinventing the wheel! #cmworld

@vincenzolandino

 

@ChristinKardos Agreed. Once we start exploring twitter chats and communities, our planning is complimented with on-the-fly posts. #cmworld

@CrowdContent

 

A3 Yes! Tone & delivery has to change – changing on the fly is a learned skill that is difficult to master #CMWorld

@stratrev

 

@MsNycole I think it’s a balance, you are going to schedule your high level campaign content but leave room for the timely posts #CMworld

@katiepaterson

 

@katiepaterson Agree 100%. SO important to have a consistent voice/tone for your brand, regardless of platform. #CMworld

@SFerika

 

@Social_Outlaws I’m a bit jealous. That would make my life a lot easier! Haha. It just happens that right now, I can’t do that. #CMWorld

@ChristinKardos

 

A3 → It depends on your mix of clients, their message, and how they want to connect with their audience. #CMWorld

@christophrrice

 

Agreed MT @Yaelkochman: @ChristinKardos Already admitted that consistency is hard, sticking to schedule is another challenge! #CMWorld

@MrScottpage

 

A1: 4. @Facebook @twitter @YouTube & @LinkedIn. #CMWorld

@bendgibbons

 

A3: @CMIContent Your voice needs to remain consistent across accounts, but you can deliver them in very different ways #cmworld

@vincenzolandino

 

@ChristinKardos Been behind for the past week, I’m going nuts. I wish my bosses realized the time it takes to be an effective #cmgr #CMWorld

@eemiller08

 

@katiepaterson Excellent way to put it, Katie. #CMWorld

@AnthonyGaenzle

 

A3 This answer really depends on if you are corporate or a freelancer…freelancers are changing voices all day long #cmworld

@tracibrowne

 

@eemiller08 Preach! #cmworld

@ChristinKardos

 

@tracibrowne @SparkerWorks I thought the louder you are the more they will buy… #shucks 🙂 #CMworld

@katiepaterson

 

Hosting our industry’s 1st twitter chat is today – tone is more casual but our message doesn’t change #CMWorld

@LyonsJenn

 

Well hello there #CMWorld. I think I may eavesdrop a bit over here today.

@benfigo

 

MT @eemiller08 @ChristinKardos …I wish my bosses realized the time it takes to be an effective #cmgr #cmworld

@CMIContent

 

Don’t confuse “voice” with “message” #cmworld

@ardath421

 

A3, for example, if you are a fun/hip brand… you probably won’t be all buttoned up/suit and tie on any platform #cmworld

@vincenzolandino

 

@ChristinKardos Good to know you need to step back, though. You’ve got a strategy that works for you! #CMWorld

@Social_Outlaws

 

@benfigo jump in if you can! Would love to hear your thoughts on today’s questions! #cmworld

@CMIContent

 

@MsNycole @katiepaterson Scheduling posts to go out unattended is not ideal. #CMWorld

@joshmccormack

 

@SFerika You taught me well 🙂 #CMWorld

@katiepaterson

 

Yep, depends on the brand MT @tracibrowne: A3 Answer really depends on if you are corporate or a freelancer… #cmworld

@mikemyers614

 

A3. Change the voice yes but only because the community/audience varies across each account! #cmworld

@Jaymini_Mistry

 

Yes, I change my voice depending on accounts. My personal account doesn’t have the same message to deliver #cmworld

@MrScottpage

 

@AnthonyGaenzle Why thank you! #honored for the shout out! #CMworld

@katiepaterson

 

A3. Yes. Separate time for each account help to keep them separate. Have to be focused on the one you’re currently on #cmworld

@TeriMKojetin

 

@joshmccormack @katiepaterson I completely disagree. Scheduling is extremely important for brands that share a lot of messaging. #cmworld

@MsNycole

 

A3: Working with a tech recruiting company – voice for HR/recruiter facing channels differs from tech recruit facing channels #CMWorld

@AlaureMktg

 

Q4: We’ve seen stories of posting from the wrong accounts. What systems do you have in place to avoid this? #CMWorld #cmgr

 

@CTrappe How do you determine where your audience is and where you have impact? #CMWorld

@joshmccormack

 

@CMIContent @ardath421 message = payload. voice = fuel. channel = delivery system. #cmworld

@kiporama

 

@CMIContent @CTrappe Absolutely! Only if you have additional resources should you test other networks/use them to show culture etc #CMWorld

@UnionMetrics

 

I’m in and out, dealing with a technology issue (related to going dark last week…wish me luck!) #cmworld

@lindadessau

 

A3: @CMIContent Absolutely. Try referring to a previously written guide – it can be a huge help when switching channels #CMWorld

@wyzowl

 

@lindadessau Good luck, Linda! #cmworld

@ChristinKardos

 

@joshmccormack @MsNycole Great point about the unattended part, totally agree!! #CMWorld

@katiepaterson

 

@CMIContent will do #CMWorld

@benfigo

 

A4 I made sure to turn off Buffer’s “post from this account by default” option #cmworld

@lindadessau

 

A4 Really fast fingers on the delete button! Double and triple check…but it’s going to happen #cmworld

@tracibrowne

 

A4: On mobile I log in individually and don’t use a multi-account log in. On PC, check 10x! #CMWorld

@mhannaford

 

@lindadessau hope it all works out! #cmworld

@CMIContent

 

@ChristinKardos @eemiller08 It’s about quality. Sometimes you can’t roll out that content b/c it’s not good that day. #CMWorld

@Social_Outlaws

 

@tracibrowne WHAT DO YOU MEAN SOCIAL MEDIA ISN’T A BULLHORN FOR SELLING ??? (I know that’s not what you meant, @katiepaterson!) #CMWorld

@SparkerWorks

 

Define your audience. Then figure out where they are. Define goals to determine metrics. #CMWorld @joshmccormack

@CTrappe

 

. @CMIContent across brand, voice should be consistent. It’s hard though if you manage multiple brands #cmworld

@amywhiggins

 

@ChristinKardos @CMIcontent Thank you both! #cmworld

@lindadessau

 

A4. Mandatory “SEND = PERMANENT” tats on all participants. B^D #cmworld

@kiporama

 

@CMIContent A4 This can happen to anyone. Best ways to avoid this are hire well and train like crazy! Drive the point home. #CMWorld

@AnthonyGaenzle

 

@eemiller08 @ChristinKardos What are some big drains on your time as a CMGR? #CMWorld

@joshmccormack

 

.@joshmccormack I’m also team quality over quantity. Over-scheduling takes the “social” out of “social media.” #CMWorld

@cjlake

 

A3: Yes, voice changes by platform. My company has several services. Based on that each platform works well for certain services. #CMWorld

@eemiller08

 

A4 I’m the only one doing it! lol #controlfreak #CMWorld

@benfigo

 

@TeriMKojetin Truth! We find frequency varies too. Some audiences like to “see” us more often than others. #cmworld

@CrowdContent

 

@MsNycole @katiepaterson Unattended scheduling? So you can’t engage? #CMWorld

@joshmccormack

 

@CMIContent That’s a smart way to handle it. It’s wise to log out of one account before jumping into another. #CMWorld

@AnthonyGaenzle

 

A2: Familiarity with brand/voice is key. Adapting content for platform & adherence to schedule/plan follow. #CMWorld

@bendgibbons

 

@benfigo that’s one way to guarantee it lol #cmworld

@CMIContent

 

@CMIContent Your brand voice should be consistent across all channels. Your message and content can change. #CMWorld

@aprilvoris

 

@joshmccormack @eemiller08 For me, the dreaded ROI conversations. And explaining outliers and flukes (both good and bad). #cmworld

@ChristinKardos

 

A4. Unfortunately it happens. You just have to be extremely careful when messaging from your brands. #cmworld

@MsNycole

 

@DanaKCWolfe if you get this tweet soon, join #cmworld – think you will like it!

@LyonsJenn

 

Any more I really wonder…is anyone being social on social media???@SparkerWorks @katiepaterson #CMWorld

@tracibrowne

 

A4 Pay attention! I check and double check to make sure content is going to the right accounts. #CMWorld

@Social_Outlaws

 

@SparkerWorks @tracibrowne @katiepaterson wait, its not? ::eyeroll:: #cmworld

@vincenzolandino

 

A4 Part of this is process & other tools I still I have work to do to divide personal & professional to avoid mispublishes #CMWorld #honest

@katiepaterson

 

@CrowdContent that’s very true! #cmworld

@TeriMKojetin

 

A4: I don’t access business accounts on the same device as personal accounts as much as I can. Especially on mobile devices. #CMWorld

@shannonmerb

 

A4b: Also…just don’t say anything you wouldn’t want to be broadcast publicly…because it is anyway! #CMWorld

@mhannaford

 

A4: I’m working with @oktopost which has been an amazing tool. It let’s me easily switch from one account to the other (17 overall) #CMWorld

@Yaelkochman

 

A4. This is down to my whole day planning! I give each account 200% of my attention when I’m on it. Don’t flitter between accounts #cmworld

@Jaymini_Mistry

 

A4 We give our staff work mobile & computer – then it is just being diligent #CMWorld

@stratrev

 

@CMIContent My default TweetDeck account is this one, so if I say something stupid it reflects on me 1st, not the company directly #CMWorld

@SparkerWorks

 

@AnthonyGaenzle @CMIContent I use multiple apps. One for biz, on app for personal #cmworld

@amywhiggins

 

A4. I use Chrome identities. #cmworld

@TeriMKojetin

 

@vincenzolandino @SparkerWorks @tracibrowne I am re-evaluating my whole existence now 🙂 haha #CMWorld

@katiepaterson

 

I know! I keep Instagram “for myself.” @tracibrowne: Is anyone being social on social media???@SparkerWorks @katiepaterson #CMWorld

@janetgranger

 

MT @Jaymini_Mistry A4. I give each account 200% of my attention when I’m on it. Don’t flitter between accounts #cmworld

@CMIContent

 

A4 → My fear of posting to the wrong account seems to be a pretty effective system. #cmworld

@christophrrice

 

@shannonmerb: Good call! #cmworld

@Tomkerr11

 

@joshmccormack @ChristinKardos I am viewed as an admin. In addition to #cmgr (I was hired for) I’m office manager & sales support. #CMWorld

@eemiller08

 

@tracibrowne @SparkerWorks @katiepaterson I feel like my twitter chat interactions are some of the most social aspects #Cmworld

@SFerika

 

@CMIContent @shannonmerb I don’t think I would survive using that method. It makes sense, but I would implode. #CMWorld

@benfigo

 

A4. Different browser per account. Opera for Twitter, Chrome for Facebook, etc. #cmworld

@kiporama

 

@CMIContent Also important to understand that sometimes those things happen, & as long as it wasn’t wildly inappropriate, move on #CMWorld

@SparkerWorks

 

Love it! @kiporama! #CMWorld

@shannonmerb

 

@joshmccormack @katiepaterson There is a reasonable amount of time you have to respond within. 1 man teams can’t always be instant. #cmworld

@MsNycole

 

Method posting 😉 MT @tracibrowne: A3 Yes, voice needs to change. I picture specific actor in specific role to channel right voice #cmworld

@carmenhill

 

@kiporama this! #CMWorld

@benfigo

 

@shannonmerb TY, Shannon! #cmworld

@kiporama

 

@Jaymini_Mistry That’s a great tip for managing. Plus, multitasking is bad for your brain and your productivity. #CMWorld

@Social_Outlaws

 

@ChristinKardos @joshmccormack I couldn’t agree with you more about those time consuming conversations. #CMWorld

@eemiller08

 

@Yaelkochman oh?! I’ll have to check @oktopost out. Thanks! #cmworld

@amywhiggins

 

@lindadessau It really helps me keep accounts separated. And it keeps me sane! #cmworld

@TeriMKojetin

 

@tracibrowne You need to grow your relationships online and offline That’s what #CMworld is for 🙂 See you all in #Cleveland!

@katiepaterson

 

@eemiller08 @joshmccormack Ah, yes – the “other duties.” I have those as well. Don’t get me wrong – love it all. #cmworld

@ChristinKardos

 

A4. Be in the moment and review right before posting. I have made this mistake before. Quickly delete #CMWorld

@MrScottpage

 

@katiepaterson @tracibrowne we can’t wait for September! #cmworld

@CMIContent

 

A4. Train, and then vaguely threaten followed by some additional training. #cmworld

@verbality

 

measuring/optimizing content performance and following a social content schedule @CMIContent #cmworld

@matchstickscl

 

@CMIContent @kiporama great idea! #CMWorld

@ellie_hubble

 

@christophrrice With ya there! Check and check and check before posting anything! #CMWorld

@Social_Outlaws

 

@SFerika well…obviously I didn’t mean us 😉 But it has become very broadcasty or just articles w/out comment or dialog #cmworld

@tracibrowne

 

@CMIContent @shannonmerb Oh man, is that ever a good rule of thumb! Unfortunately, there’s only so many devices one can have. #cmworld

@CrowdContent

 

@amywhiggins @cmicontent separating business and personal accounts is really important. Too easy to slip up otherwise. #CMWorld

@AnthonyGaenzle

 

Hi #CMWorld! Joining to answer Q4! A4) Having @hootsuite helps because you can give access to specific accounts to team members!

@Liliholl

 

@eemiller08 @ChristinKardos That…is…insane. #CMWorld

@joshmccormack

 

@TeriMKojetin Chrome Identities are love. #cmworld

@sherrierohde

 

.@benfigo @CMIContent I also like having them separate so I can take a break (from either) when I need to. #CMWorld

@shannonmerb

 

@joshmccormack Agree that you should always have ur monitoring plan in place so no post goes unattended Don’t throw it into the wind #CMworld

@katiepaterson

 

Q5: Looking past the tactical, how do you manage an overarching strategy and plan for your social media? #CMWorld #cmgr

 

@shannonmerb @CMIContent agreed #CMWorld

@benfigo

 

@CMIContent @kiporama That’s how my computer’s setup, but with a dif browser for each group’s set of pages. #CMWorld

@Social_Outlaws

 

@SFerika @tracibrowne @katiepaterson Yes, I have made IRL friends from Twitter! Who knew! #CMWorld

@SparkerWorks

 

A5: Larger brands need to have #SoMe at the table when defining, updating #brand standards #CMWorld

@mikemyers614

 

@verbality I don’t think “threats” work that well #CMWorld

@amywhiggins

 

@ChristinKardos @joshmccormack I’ve put in 137 hrs of work in 3 weeks & I’m still behind on the things I was hired to do! lol #CMWorld

@eemiller08

 

@SparkerWorks @SFerika @tracibrowne @katiepaterson the power of #socialmedia! #cmworld

@CMIContent

 

@CMIContent thanks for the MT! 🙂 #CMWorld

@Jaymini_Mistry

 

@CMIContent A5 We’ve got a well-documented strategy in place, as well as a very talented team to manage it. #CMWorld

@AnthonyGaenzle

 

A3: Only as much as the audience differs by platform, i.e. FB tends to be B2C & Twitter tends to be B2B/peer-to-peer. #CMWorld

@bendgibbons

 

@CMIContent A5 Set clear goals and objectives, and make sure you’re measuring results and adjusting as necessary. #CMWorld

@AnthonyGaenzle

 

@eemiller08 Catch all positions can be challenging. I’m sure you have some good tools in place for mgmt! #CMWorld

@Social_Outlaws

 

@CMIContent Q4: Think twice, send once. #CMWorld #cmgr

@Tom_RedRight88

 

A4: check accounts weekly make sure they are synced. Watch feeds in Hootsuite or compulsively on my phone. #CMWorld http://t.co/9OlLnz7Yaa

@bukowski33

 

@SparkerWorks @tracibrowne @katiepaterson I’ve made a number of IRL friends from twitter as well. It’s an amazing connector. #CMworld

@SFerika

 

@sherrierohde They’re the best thing since sliced bread. lol #cmworld

@TeriMKojetin

 

@eemiller08 @joshmccormack Whoa. I don’t have it like that (and I’m glad!). #CMWorld

@ChristinKardos

 

A5 I’m not going to answer…because while I have an answer I don’t come close to even doing it for my own stuff #doasIsaynotasIdo #cmworld

@tracibrowne

 

@CMIContent A5 Keep in mind that it won’t always run perfectly, so be agile and ready to adjust when necessary. #CMWorld

@AnthonyGaenzle

 

@joshmccormack @ChristinKardos I can’t wait for #SMMW15 – even though it is technically for work it’s like a mini-vaca!! 🙂 #CMWorld

@eemiller08

 

@Social_Outlaws @CMIContent Great minds… mi Outlaws amigo! B^D #cmworld

@kiporama

 

@SparkerWorks @tracibrowne @katiepaterson I’ve made a number of IRL friends from twitter as well. It’s an amazing connector. #CMWorld

@SFerika

 

@MsNycole @joshmccormack Social SLAs should be part of your plan – given your team resources you needs to choose ur expectations #CMWorld

@katiepaterson

 

A5 Strategy & brand ID has to drive tactical plans #CMWorld

@stratrev

 

@tracibrowne Love your honesty, as always 🙂 #cmworld

@lindadessau

 

@amywhiggins @verbality And even if you do “threaten” it’s usually an oops that causes a posting error. #CMWorld

@Social_Outlaws

 

A5: Our social media permeates all of our marketing, and is part of our overall marketing calendar. #CMWorld

@shannonmerb

 

A2: You have to study your industry and know your bran and audience. Then automate and try to stay ahead. #CMWorld

@bukowski33

 

A5: Look at the company’s calendar as well as your community’s. News, updates, events…fill in the strategy around them #CMWorld

@amywhiggins

 

@TeriMKojetin Quite easily. #cmworld

@sherrierohde

 

@eemiller08 @ChristinKardos Only an hour extra a day? You are amazing. #CMWorld

@joshmccormack

 

@amywhiggins Seems digesting jokes is also difficult … for some. #CMWorld

@verbality

 

A5. I use Google docs and calendar to manage and plan. #cmworld

@TeriMKojetin

 

A5: We’ve creating a #content team to help SoMe with creation so they can focus on being #CMGRs #CMWorld

@mikemyers614

 

@AnthonyGaenzle @CMIContent I certainly think this is key. Agility, adaptability, and learning from mistakes. #CMWorld

@AdamOnTheKeys

 

A5. @JedRecord is great at this, define a clear strategy for how social media will help you achieve business objectives #cmworld

@Jaymini_Mistry

 

@carmenhill It’s the closest I will ever come to the stage and screen #CMWorld

@tracibrowne

 

A5) planning ahead based on key business objectives = seasonal campaigns, key industry events etc. #CMWorld

@Liliholl

 

@CMIContent A5 my social strategy is always hand-in-hand with my content marketing strategy, + indiv ch plans #CMworld

@SFerika

 

A5. Dream and Set goals they enable us to plan more effectively #cmworld

@MrScottpage

 

A5 → Individuate your social profiles. #CMWorld

@christophrrice

 

@Social_Outlaws I do my best. I suppose it is a testament to my work ethic & drive to succeed. #overachiever #CMWorld

@eemiller08

 

A5: Collaboration across marketing functions – SM should align with everything else – Strategy! #cmworld

@ardath421

 

@Social_Outlaws @amywhiggins @verbality Yep, Ig used to go rogue&post photos to different Twitter/FB acts even with logging out/in #CMWorld

@SparkerWorks

 

@verbality LOL. I’m still digesting my morning tea. #NoAwake #CMWorld

@amywhiggins

 

@SFerika @CMIContent absolutely I think the best way to do them are as a coordinated effort! #CMWorld

@FiveMinPro

 

@tracibrowne do U feel management is putting too big a work load on you? #CMworld

@stratrev

 

A1: Came late to the game. Just 3 channels- 1 account, but consulting in a few. #CMWorld @CMIContent

@bukowski33

 

@Social_Outlaws @amywhiggins @verbality So something I meant to share to my personal acct (cat photo) went out on business acct. #CMWorld

@SparkerWorks

 

A5: By never losing site of the goals and the true measures of success and while being genuine never stop thinking strategy #CMWorld #cmgr

@AlaureMktg

 

@CMIContent @SparkerWorks @SFerika @tracibrowne As long as you use that power for good! 🙂 #CMworld

@katiepaterson

 

@Social_Outlaws @amywhiggins @verbality I’m SO GLAD they fixed that bug. #CMWorld

@SparkerWorks

 

A5. Clarity of message. Clarity of audience. Clarity of #SoMe channel preferences. Clarity. Clarity! Clarity!!! #cmworld

@kiporama

 

@CMIContent A5: Review plans quarterly and make sure on track with strategy. team executes to that. #CMWorld #cmgr

@aprilvoris

 

@stratrev why yes they are! My boss is a slave drivers and I hate her #selfemployed #cmworld

@tracibrowne

 

A5 Agreed with others. Your social media plan should align with everything else you’re doing. #CMWorld

@Social_Outlaws

 

@katiepaterson @joshmccormack Completely agree. I make sure things are answered within an hour. Typically way way less. #CMWorld

@MsNycole

 

A5. Aligning with marketing calendar and business goals. Reassess monthly and make sure we are staying on track #cmworld

@stephcanarte

 

@AnthonyGaenzle @CMIContent Agreed. Especially when live tweeting events #CMWorld

@amywhiggins

 

@Liliholl Editorial calendar definitely helps keep these types of things on track. Great point. #CMWorld

@AnthonyGaenzle

 

A4: Mobile: use FB pages app for brand, tread cautiously, very cautiously when toggling between brand & self on Twitter. #CMWorld

@bendgibbons

 

@SparkerWorks @Social_Outlaws @amywhiggins @verbality And, because it was a cat photo, no one noticed, right? #CMWorld

@mikemyers614

 

#CMWorld Hey guys, I gotta run early today, but great info as usual. Thanks!

@JeremyBednarski

 

@kiporama Clarity! Always ask yourself if what you’re saying is muddying the waters. #CMWorld

@AdamOnTheKeys

 

@CMIContent @Tom_RedRight88 Very wise words indeed! #CMWorld

@AnthonyGaenzle

 

@AnthonyGaenzle So true! #CMworld

@SFerika

 

@JeremyBednarski glad you could pop in for a bit! #cmworld

@CMIContent

 

A5: Practicing focused posting is crucial to send a clear consistent message for your brand – ex: focusing on 3 main topics. #CMWorld

@megh_

 

A5: Full transparency across all content functions: community management, blog, asset creation & lead gen #CMworld

@katiepaterson

 

@mikemyers614 @SparkerWorks @Social_Outlaws @verbality LOL. I think they notice typos more than cat videos #CMWorld

@amywhiggins

 

A5: Set long-term goals. Make sure everything you do is a step closer to that long-term goal. #CMWorld

@mhannaford

 

@AdamOnTheKeys I fear this is so overlooked so often by so many, Adam. #cmworld

@kiporama

 

Q6: How do you maintain control of pages and messaging while still encouraging employees to advocate for your brand? #CMWorld

 

A4: @CMIContent It’s usually just a case of checking (several times!). Also, allocate specific times to working on each account. #CMWorld

@wyzowl

 

@mikemyers614 @Social_Outlaws @amywhiggins @verbality Hah my boss made a joke about me getting “drunk with power” #CMWorld

@SparkerWorks

 

@CMIContent GREAT question… #CMWorld

@mikemyers614

 

@mikemyers614 @SparkerWorks @Social_Outlaws @amywhiggins right, because cats belong everyone online. Safest posting bet. #CMWorld

@verbality

 

A4: Double check EVERYTIME!! I also try to use my dashboards as much as possible #CMWorld

@eemiller08

 

@AnthonyGaenzle Thanks! It’s very handy and works across any industry! So no excuses there 🙂 #CMWorld

@Liliholl

 

@amywhiggins @mikemyers614 @SparkerWorks @verbality Agree with that!! #CMWorld

@Social_Outlaws

 

A6. Style Guides. Training. Training on the Style Guides. #chiasmus #cmworld

@kiporama

 

@verbality @mikemyers614 @Social_Outlaws @amywhiggins It was a photo of my black cat Merlin, who does resemble Business Cat #CMworld

@SparkerWorks

 

A6) We’re super small internally… but we have some big clients and we help them understand that good culture fosters EE advocacy. #cmworld

@ChristinKardos

 

@mhannaford Agreed. If something doesn’t mesh with your goals or help you achieve them, you shouldn’t be doing it. #CMWorld

@AnthonyGaenzle

 

A6: Indoctrinate employees with the umbrella narrative – show them how what they do fits #cmworld

@ardath421

 

@verbality @mikemyers614 @SparkerWorks @amywhiggins Cats are where??? #CMWorld http://t.co/F8HzLCDT2y

@Social_Outlaws

 

@SparkerWorks @verbality @Social_Outlaws @amywhiggins See, there you go! #CMWorld

@mikemyers614

 

@kiporama Does producing and training on style guides really work with the non-marketing department employees? #CMWorld

@LyonsJenn

 

A6. I work alone so I’ll look forward to reading other people’s responses! #cmworld

@Jaymini_Mistry

 

@CMIContent: A6: Train your team well, have an editor. Let your team know you’ll have their back so they don’t make a mistake. #CMWorld

@webmastergirl

 

A6: Still working on this. I want to create guidelines for employees to participate. Then give them opportunities to do so. #CMWorld

@shannonmerb

 

@CMIContent A6 Our branded pages are all managed by a small team, but we certainly encourage team members to share and engage. #CMWorld

@AnthonyGaenzle

 

@CMIContent Educate them and then step back. If you can’t trust them to stay on topic, maybe it’s time for a change? #CMWorld

@Tom_RedRight88

 

@Jaymini_Mistry I’m in the exact same boat right now #CMWorld

@benfigo

 

MT @ChristinKardos A6) we help them understand that good culture fosters EE advocacy. #cmworld

@CMIContent

 

A6. Before you go social you, set up a set of guidelines to help employees understand how to properly interact with your brand #CMWorld

@stephcanarte

 

@CMIContent A6 What’s important is setting a policy in place, but not being too rigid about it. You need to trust your team. #CMWorld

@AnthonyGaenzle

 

A5: Share everything! (Which works for us because our volume fits that model.) #CMWorld @CMIContent

@MusicAdamT

 

A6: That comes down to education and trust. Hire people that fir your culture and FIRE people that don’t. #CMWorld #ShortLeash

@mhannaford

 

A6: I try to encourage and not dictate with employee advocacy. Training and support! #CMWorld @CMIContent

@amywhiggins

 

@amywhiggins people laugh at cat videos and frown on typos for sure. #CMWorld

@MrScottpage

 

@tracibrowne @stratrev My boss is like that too. He’s terribly handsome and smart, though. #selfemployed #CMWorld

@joshmccormack

 

A6 Make sure your team understands your voice and your message, what they can put their own twist to and what they can’t. #CMWorld

@Social_Outlaws

 

A6b) If your employees are top shelf… and they’re happy, they need little guidance on “do” and “don’t.” #TreatThemRight #cmworld

@ChristinKardos

 

YES!!! @kiporama #CMWorld

@shannonmerb

 

@SparkerWorks a cat photo is always appropriate in my opinion! #cmworld

@ellie_hubble

 

@Social_Outlaws @verbality @mikemyers614 @amywhiggins Very professional! #CMWorld http://t.co/6FAlQjj3yq

@SparkerWorks

 

A6: First step is always education. If people don’t know the guidelines they can’t follow them. Create a SM Manager mentor program. #cmworld

@bukowski33

 

A5: Stay on top of the broader marketing plan & make sure content filters to all digital channels (social, e-m, blog). #CMWorld

@bendgibbons

 

A4: Chrome for personal. Firefox for one account. IE for another (and much less frequent) account. @CMIContent #CMWorld

@MusicAdamT

 

A6) Reporting I think is a good activity so everyone gets to see how different tones of voice are performing. #CMWorld

@Liliholl

 

A6. @LyonsJenn works quite nicely w/ engineers 4 me. Key is 2B engaging in the channels THEY engage in #EmployeeAdvocacy #cmworld

@kiporama

 

@SparkerWorks @Social_Outlaws @verbality @amywhiggins Totally a business cat! #CMWorld

@mikemyers614

 

@MusicAdamT @CMIContent less frequent use on IE? Can’t imagine why… 😉 #CMWorld

@benfigo

 

@shannonmerb Write sections on this in your style guide. Train your team, then trust them. Don’t micromanage. Ruins authenticity. #CMWorld

@AnthonyGaenzle

 

@MusicAdamT @CMIContent Adam, Have you tried Chrome identities. I found it much easier than several diff browsers. #cmworld

@TeriMKojetin

 

A6b: Ensuring that your entire company has a customer service-first attitude is another “safe” way to encourage advocacy. #CMWorld

@mhannaford

 

@bukowski33 love this idea! #cmworld

@CMIContent

 

@shannonmerb Giving the opportunity is important. I’ve worked for places that don’t allow for staff engagement. It’s suffocating. #CMWorld

@Social_Outlaws

 

A6 (pt 1): Only a few of us with Admin privileges in my company; me & 2 backups. I usually do all the content & scheduling. #CMWorld

@eemiller08

 

@CMIContent A6: we involve employees through testimonials, videos, story sharing – then weave into the content #CMWorld

@aprilvoris

 

@joshmccormack well of course! But that’s just another reason to dislike them 😉 #CMWorld

@tracibrowne

 

A6. Remote control taser keyboards help as well. B^D #cmworld

@kiporama

 

@kiporama Do you think companies take social media training and planning seriously? #CMWorld

@joshmccormack

 

A6) Advocacy plan – style guile – training & coaching & “Inspect what you expect” has to come top down in the org. #CMWorld

@stratrev

 

A6: Not there yet… for now I’m the only one managing content and social – but definitely something to think about! #CMWorld

@Yaelkochman

 

By the way, hi. Content peeps. @MsNycole @ChristinKardos @TeriMKojetin @CTrappe @AnOrchidInBloom @lindadessau #CMWorld

@MusicAdamT

 

@joshmccormack @tracibrowne @stratrev I’m not your boss… 😉 #CMWorld

@benfigo

 

@MusicAdamT @MsNycole @ChristinKardos @CTrappe @AnOrchidInBloom @lindadessau Hi everyone! 🙂 #cmworld

@TeriMKojetin

 

@MusicAdamT Hi Adam, good to see you back! #cmworld

@lindadessau

 

A well-planned editorial policy goes a long way in producing quality content #CMWorld

@Nina29979

 

A6: Heavy sigh. You’ve exposed a weakness. #CMWorld

@bendgibbons

 

Agreed! I want our employees to breathe. It makes the culture better! @Social_Outlaws #CMWorld

@shannonmerb

 

Thanks for that nice mention @Jaymini_Mistry! Keep working towards those biz objectives! 🙂 #CMWorld

@JedRecord

 

@TeriMKojetin @CMIContent Interesting idea, but I prefer to compartmentalize my IDs to specific browsers to avoid confusion. #CMWorld

@MusicAdamT

 

@CMIContent @webmastergirl That’s pretty much what it comes down to! Encouragement to advocate, but with parameters. #cmworld

@CrowdContent

 

mine spends too much time on chats 😉 @benfigo @joshmccormack #cmworld

@tracibrowne

 

A6 (pt 2): I send out regular company-wide emails encouraging staff to be active & social w/our pages. #CMWorld

@eemiller08

 

@flipsidethinker We can all dream 🙂 #CMWorld

@katiepaterson

 

@MusicAdamT @CMIContent As long as it works for you, then that’s the best! #cmworld

@TeriMKojetin

 

I’m totally on board with all of that. @AnthonyGaenzle #CMWorld

@shannonmerb

 

@tracibrowne @joshmccormack lol #CMWorld

@benfigo

 

A6: Getting employees to share with their networks willingly (even enthusiastically) is the holy grail. #CMWorld

@mikemyers614

 

@joshmccormack They take it as seriously as I take it, Josh. My exec mgmt team peers trust me. They are also very mistake averse. #cmworld

@kiporama

 

@mikemyers614 holy grail reference? We like! #cmworld

@CMIContent

 

A6 @CMIContent Trust and proper set up of permissions #cmworld

@MrScottpage

 

A6. Also train your team, then trust them. If they have any questions let them know there’s someone they can always turn to #CMWorld

@stephcanarte

 

10 Ways to Get Into the Content Marketing 38% http://contentmarketinginstitute.com/2015/02/10-ways-content-marketing-38-percent/#.VNpCL58RUuE.twitter via @cmicontent #cmworld

@JoePulizzi

 

@TeriMKojetin @MusicAdamT @CMIContent That seems more Scaleable than some alternatives, Teri. #CMWorld

@joshmccormack

 

Q7: How do you find balance between one person having control over all accounts vs. adding team members to help in community mgmt? #CMWorld

 

@joshmccormack Oh you must have the same boss as me. #SelfEmployed #LovingIt #CMWorld @tracibrowne @stratrev

@Social_Outlaws

 

@CMIContent Didn’t think that was an accident now, did you? #CMWorld

@mikemyers614

 

@TeriMKojetin @CMIContent Bet if we took a survey, we’d get 10+ systems people use to organize their social media activities. #CMWorld

@MusicAdamT

 

A6: My social media manager shares a weekly digest of tweets & post with the upcoming campaign content to the whole company #CMWorld

@katiepaterson

 

@CrowdContent @CMIContent @webmastergirl I always like using the parameter of “if you doubt it, don’t do it” #CMWorld

@amywhiggins

 

@MusicAdamT @ChristinKardos @TeriMKojetin @CTrappe @AnOrchidInBloom @lindadessau Hi content friends! 🙂 #cmworld

@MsNycole

 

@mikemyers614 any strategies for getting employees to share w their networks willingly (and enthusiastically)? #CMWorld

@LyonsJenn

 

@joshmccormack Yeah, if I add more IDs, I’ll need to use Opera! 😉 #CMWorld @TeriMKojetin @CMIContent

@MusicAdamT

 

A6) Empowering also means trust so make sure that you educate first & then off they go. They should be ok if you did a good job! #CMWorld

@Liliholl

 

A6) When talking about employees make sure they experience the brand in order to spread the word! Make them believers! #CMWorld

@FiveMinPro

 

A6: Provide them with some actual content that makes it easy… using “click to tweet” @gaggleamp or simply an email with ideas #CMWorld

@AlaureMktg

 

@benfigo @tracibrowne @stratrev Well played. 🙂 #CMWorld

@joshmccormack

 

Thanks for the shoutout! Get a lot of my ideas from your site! Love it. @CMIContent #cmworld

@bukowski33

 

A6: Encouraging and possibly rewarding them. They’re part of the team offline and online. #CMWorld

@verbality

 

@shannonmerb OMG can you please train other bosses? #CMWorld

@Social_Outlaws

 

@Yaelkochman Oh my. Bet you’re busy. #CMWorld

@joshmccormack

 

@bukowski33 appreciate the kind words! #cmworld

@CMIContent

 

A6: Help employees build their personal brands and make the connection to the business story – WIIFM? is key #cmworld

@ardath421

 

@LyonsJenn We try to communicate with them first, give them advanced notice…we call it Invertising (before the advertising) #CMWorld

@mikemyers614

 

@katiepaterson I like that tip… I’m going to try this one 🙂 Thanks, Katie! #cmworld

@vincenzolandino

 

A6. When we have big events or things going on I send out sample messaging to the entire staff to share on their social media. #cmworld

@MsNycole

 

@joshmccormack @MusicAdamT @CMIContent I have 8 Chrome identities and just minimize the ones I’m not using at that moment. #cmworld

@TeriMKojetin

 

A7: TRUST! @CMIContent #CMWorld

@amywhiggins

 

yet so much content doesn’t have multiple share options MT @mikemyers614: A6: Getting emps to share …is the holy grail #cmworld

@tracibrowne

 

NEW POST: How to prioritize sales leads by using content http://www.idioplatform.com/prioritize-sales-leads-content/ #cmworld http://t.co/UkWwBJlPan

@idioplatform

 

@MusicAdamT @CMIContent no doubt 🙂 #cmworld

@TeriMKojetin

 

@shannonmerb @Social_Outlaws agreed! #CMWorld

@benfigo

 

@MsNycole @MusicAdamT @ChristinKardos @TeriMKojetin @CTrappe @lindadessau Hi all! @AnOrchidInBloom is posting from @Social_Outlaws! #CMWorld

@Social_Outlaws

 

A7: I’d love to share the load, but again – small volume, unique set of audience issues, and we’re manageable. #CMWorld

@MusicAdamT

 

@ChristinKardos completely agree – Disney practices this-Great Employee Culture ➡Great Employee Experience➡Great Guest Experience #CMWorld

@megh_

 

A7. It’s great when all hands are on deck but if everyone neglects it you’re doomed. Ensure someone is accountable! #cmworld

@Jaymini_Mistry

 

A7: Trusting your partners is key. I think @AnOrchidInBloom is doing a great job with @Social_Outlaws today! #CMWorld

@mhannaford

 

MT Genius! @katiepaterson A6: My #SoMe mgr shares a weekly digest of tweets & post w/ the upcoming campaign content 2 whole company #cmworld

@kiporama

 

@MusicAdamT @TeriMKojetin @CMIContent Lynx? Navigator? 🙂 #CMWorld

@joshmccormack

 

@MusicAdamT nothing wrong with that if it works! #cmworld

@CMIContent

 

A7: Much like non marketing employees, train & determine guidelines to help keep things consistent & on brand #CMWorld

@katiepaterson

 

A7: For us – hire good people. period. you have to trust your team to grow your business and do what is right by clients #CMWorld

@aprilvoris

 

@TeriMKojetin Do you sometimes have to ask your window “Who am I again?” #CMWorld @joshmccormack @CMIContent

@MusicAdamT

 

@mhannaford @Social_Outlaws Thanks, Matt! #CMWorld

@AnOrchidInBloom

 

🙂 @Social_Outlaws #CMWorld

@shannonmerb

 

A7: Internal messaging tools like @SlackHQ allow real-time communication between team members when sharing #SMM updates. #CMWorld

@ervinandsmith

 

A7: If you can train and delegate, and TRUST. You can divide and conquer! More can get accomplished. #CMWorld

@bukowski33

 

A7 One person in place ensures voice and message consistency, but also sets you up for serious limitations. #CMWorld

@AnthonyGaenzle

 

@joshmccormack In the early days, we checked our site on Mosaic and an Amiga browser. #CMWorld @TeriMKojetin @CMIContent

@MusicAdamT

 

@TeriMKojetin @MusicAdamT @CMIContent Very smart. Not machine defendant either. #CMWorld

@joshmccormack

 

A6. Your immediate team can use the umbrella narrative, but extended employee tribe sometimes needs more actionable, easy to-dos #cmworld

@AlaureMktg

 

A7 → You have to delegate the responsibilities. #CMWorld

@christophrrice

 

A7. Schedule and assign responsibilities if needed. #cmworld

@TeriMKojetin

 

A7.1) The answer relies on how managers set up the right team collaboration programme to open the same doors to other team members. #CMWorld

@Liliholl

 

@ervinandsmith @SlackHQ great idea #cmworld

@CMIContent

 

@AnthonyGaenzle I agree. I can stay awake for so long before our social channels are left without coverage. #CMWorld

@mhannaford

 

@amywhiggins Very similar to what I do. I wish I had more time to do it consistently. #cmworld

@MsNycole

 

A7. Clearly vetted and articulated objectives relevant to the target channel and content consumer. #cmworld

@kiporama

 

@AlaureMktg Smart #cmworld

@lindadessau

 

A7 I hate to keep harping on the style guide and editorial calendar, but they really help if your team is larger than one person. #CMWorld

@AnthonyGaenzle

 

Good advice~ MT @CrowdContent: @CMIContent @webmastergirl Encouragement to advocate, but with parameters. #cmworld

@MrScottpage

 

@vincenzolandino Might even suggest @postbeyond to help automate the process – it’s a great tools w/ metrics for the math geek 🙂 #CMworld

@katiepaterson

 

A7) Again those that embody the #brand should be easy to hand over the reigns. the balance is achieved through trust! #CMWorld

@FiveMinPro

 

@bukowski33 Trust is a big part of the equation. #CMWorld

@ThinkSEM

 

@joshmccormack @MusicAdamT @CMIContent It’s made a huge difference for me and uncomplicated things. #cmworld

@TeriMKojetin

 

@kiporama @katiepaterson We send out a weekly digest to our sales team too w/ suggested posts. Also, most use @dlvrit for our blog #CMWorld

@amywhiggins

 

@aprilvoris Yes. Why hold back employees who want to work harder? #CMWorld

@joshmccormack

 

@stephcanarte Exactly. You need to make yourself available to your team as a resource. Trust goes a long way. #CMWorld

@AnthonyGaenzle

 

@kiporama Thanks for the props! 🙂 #CMworld

@katiepaterson

 

@MusicAdamT @joshmccormack @CMIContent That’s fantastic, Adam! 🙂 #cmworld

@TeriMKojetin

 

A7) Training, strong management, reporting & tools like @buffer allows everyone to see what is happening #CMWorld

@stratrev

 

Harp away! MT @AnthonyGaenzle: A7 I hate to keep harping on the style guide and editorial calendar, but they really help #cmworld

@lindadessau

 

A7: I go back to our editorial calendar. If we’re all on the same page, there should be trust to disseminate duties. #CMWorld

@shannonmerb

 

MT @AnthonyGaenzle A7 style guide and editorial calendar – they really help if your team is larger than one person. #cmworld

@CMIContent

 

A7 What @mhannaford said – TRUST! I’m managing #SocialOutlaws for #CMWorld and he’s managing us for #bizheroes. Work together! #SMWorld

@Social_Outlaws

 

A7: We have a small group (3) from SoMe, corp comm and marketing make decisions together. #CMWorld

@mikemyers614

 

@ThinkSEM Trust is may the biggest part. If you want to create real brand advocates, it can’t be forced. #CMWorld

@AnthonyGaenzle

 

A6. The extended employee tribe can also rally around smaller campaigns with hashtags and clear instructions about how to support #cmworld

@AlaureMktg

 

@MsNycole Try rinse and repeat deck. You can schedule all of your posts and just tweak them a bit for the team to share #CMWorld

@amywhiggins

 

@MusicAdamT @TeriMKojetin @CMIContent Yes, I remember the days. 🙂 #CMWorld

@joshmccormack

 

A7: In process on this one, via a website re-design. A new owned “hub” will help with content going out the spokes, owned or not. #CMWorld

@bendgibbons

 

@AnthonyGaenzle And employee advocates aren’t formed without trust, true. #CMWorld

@ThinkSEM

 

@lindadessau Then I shall harp! 🙂 #CMWorld

@AnthonyGaenzle

 

@katiepaterson My pleasure. #cmworld

@kiporama

 

A7) Because my company is so small I am a one-woman show. I would LOVE to have a team #dreambig #CMWorld

@eemiller08

 

Q8: What are some best practices and takeaways you’ve learned by managing multiple accounts? Who is doing it well? #CMWorld

kipmeacham2

@CMIContent A7 be very clear about expectations and start small — get new folks involved livetweeting an event for ex. #CMworld

@SFerika

 

A7: And standards are good, but your staffers have their own voices and pathways to increasing audience size – let ’em rip. #CMWorld

@MusicAdamT

 

@amywhiggins @postbeyond is a tool that let’s you go beyond the digest & track your results with this initiative #CMworld

@katiepaterson

 

@CMIContent A8: Don’t share the same content everywhere. Know what your audiences on each platform like to see. #CMWorld

@ThinkSEM

 

A7. Communication is key but it really depends on the size of your audience and level of interaction. Sometimes less is more #CMWorld

@stephcanarte

 

@eemiller08 sometimes the one-man band is the best way to keep it authentic! #cmworld

@vincenzolandino

 

A7) We typically funnel participation through a couple of people so that there’s always a second set of eyes pre-post. #cmworld

@CrowdContent

 

@amywhiggins @kiporama @katiepaterson @dlvrit Brilliant. An example for all businesses. #CMWorld

@joshmccormack

 

@mhannaford @Social_Outlaws Awwww Thanks, Matt! #CMWorld

@AnOrchidInBloom

 

@vincenzolandino @eemiller08 agreed. Also, this makes me feel better about being that band. #CMWorld

@benfigo

 

@CrowdContent We do the same with our content and it helps greatly! Collaboration for the win. #CMWorld

@ThinkSEM

 

Hey @CMIContent thanks for welcoming me in for today! I’ve gotta run now, catch you next week! #cmworld

@Jaymini_Mistry

 

A8 Always stay logged out of your personal accounts at work. Ahem. @CMIContent #cmworld

@shhh

 

@vincenzolandino Hey! We meet again. I couldn’t agree more with that statement. The nature of the beast. #CMWorld

@eemiller08

 

@joshmccormack @amywhiggins @katiepaterson @dlvrit Josh always has a nose for the brilliant! #cmworld

@kiporama

 

A8. I’ve found that it’s important to make a daily to-do list for each one and handle each in it’s own scheduled time. #cmworld

@TeriMKojetin

 

A7: Communication is key to the balance, Team members need to be aware of your current strategy or know where to help #CMWorld

@MrScottpage

 

@christophrrice A difficult task for those who tend toward perfectionism & control! #CMWorld

@SparkerWorks

 

@stephcanarte Yes, you never want to pump out too much content that you become noise. #CMWorld

@ThinkSEM

 

MT @TeriMKojetin A8. it’s important to make a daily to-do list for each one and handle each in it’s own scheduled time. #cmworld

@CMIContent

 

@CMIContent A8 It’s important to know your limits. You can be everywhere, and your audience likely isn’t everywhere anyway. #CMWorld

@AnthonyGaenzle

 

CMIContent: A8: Strategy is key. Training is key. Can I brag? I think @cincylibrary does a great job & our efforts are paying off! #CMWorld

@webmastergirl

 

A8) best practices. Tag tweets so you can reviews campaign performance later, define clear tones of voice for each account #CMWorld

@Liliholl

 

A8 I need to let go and trust more. Even though I can do it, someone else can also do part of it and take some work off my plate. #CMWorld

@Social_Outlaws

 

A8 Know your audience & their habits, & only be on the channels where they’re active. Don’t overextend. #CMWorld

@AnthonyGaenzle

 

A8: There has to be a reason-for-being for each separate account, governed by the overarching strategy, but nuanced differently #CMWorld

@AlaureMktg

 

A8 GE is a great example. Their channels are active, & they maintain consistency across a variety of channels. #CMWorld

@AnthonyGaenzle

 

@amywhiggins It’s on my to do list for 2015. That and clone myself 🙂 #cmworld

@MsNycole

 

A8: Never underestimate the editorial calendar. Plan & schedule giving yourself room for real-time updates & engagement. #CMWorld

@ervinandsmith

 

A8 Don’t treat a @LinkedIn group like your @LinkedIn company page – they are two very different things… #CMWorld #lessonedlearned

@katiepaterson

 

@anavazio @ChristinKardos @joshmccormack @Liliholl @katiepaterson @bendgibbons Thanks for the retweet! Great to connect! Hi, Chris! #CMWorld

@bukowski33

 

A8: Even if you’re sharing the same thing on two accounts, change up the wording – open up different doors that way. #CMWorld

@MusicAdamT

 

@CMIContent That is unless your teammate is a big teddy bear named Ted. #CMWorld http://twitter.com/amywhiggins/status/565205493920960512/photo/1

@amywhiggins

 

A8. Cutting and pasting = big mistakes | big mistakes = death | #DeathIsNotGood #cmworld

@kiporama

 

A7: @CMIContent Regular communication (and to an extent collaboration) between all your social media people is key! #CMWorld

@wyzowl

 

@MrScottpage totally agree, editorial calendars are great and necessary but regular meetings face-to-face are just as important #CMWorld

@ellie_hubble

 

@Jaymini_Mistry @CMIContent By Jaymini!! Would love some feedback on the first post at http://thesocialoutlaws.com later! #CMWorld

@Social_Outlaws

 

A8: Don’t post same #content in more than 1 account at a time. Use multiple accounts to reach different people in different times #CMWorld

@Yaelkochman

 

A8: @CMIContent Regular communication (and to an extent collaboration) between all your social media people is key! #CMWorld

@wyzowl

 

@AnthonyGaenzle what about platforms where employee engagement can happen? Employee demo and cust demo don’t always match. #CMWorld

@benfigo

 

@joshmccormack Thanks, happy to share! #CMworld

@katiepaterson

 

A8) The key is properly getting in the right mindset. Each account relies on unique trains of thought. Speaking in the right tone #CMWorld

@FiveMinPro

 

@amywhiggins this just made our day lol #cmworld

@CMIContent

 

@Social_Outlaws Amen! But so much easier said than done sometimes : ) #CMworld

@SparkerWorks

 

@Yaelkochman Timing plays a big role. What time is your audience most active? Most engaged? #CMWorld

@ThinkSEM

 

A8. Before you jump the bandwagon. Understand your brand, your product and your audience and then produce awesome content #CMWorld

@stephcanarte

 

A8: Trust your brand voice, trust those you engage with (even if they’re not happy OR happy w/the news you’re sharing)! #CMWorld

@bendgibbons

 

@kiporama Kip, your tweets are my favorite today… 🙂 #cmworld

@ChristinKardos

 

A8 Communication! #CMWorld

@MaLloyd20

 

@SparkerWorks True that. #CMWorld

@Social_Outlaws

 

A8: And be consistent on repetitive-type tweets. It gives your audience a visual/verbal clue to something they see often. #CMWorld

@MusicAdamT

 

@ThinkSEM @CMIContent so true! I see this a lot and it really bothers me. Not authentic at all and people can see right through it. #cmworld

@chrismikulin

 

@ThinkSEM Collaboration FTW is right! #cmworld

@CrowdContent

 

@ChristinKardos @kiporama ours too! #cmworld

@CMIContent

 

A8: stay current. industry changes daily. know your brands and be a zealot for it. you are the mouthpiece. #CMWorld

@aprilvoris

 

A8: As someone mentioned, FLEXIBILITY. Get automated. Plan. Still looking for the best posting software. Your thoughts guys? #CMworld

@bukowski33

 

@kiporama Agreed! It can be a shortcut to disaster. #cmworld

@verbality

 

@amywhiggins @CMIContent Mopping up carbonated beverage thru nostrils spray all over screen and keyboard! #TMI #cmworld

@kiporama

 

@chrismikulin @CMIContent Yeah, who wants to follow you in multiple places if they can get the same content in one place? #CMWorld

@ThinkSEM

 

A8: Plan well. Understand the TOV for each. Don’t get robotic. #CMWorld

@aussiegoldy

 

A8) Proof read, proof read, proof read!!! Also, hashtags used wisely are the most appropriate, especially for business. #CMWorld

@eemiller08

 

A8.2) re-purpose content but don’t duplicate Avoid=> copy+ paste the same message everywhere! #CMWorld

@Liliholl

 

A8. Even if you schedule and automate your messages make sure you sound human and not like a tweeting machine #CMWorld

@stephcanarte

 

@kiporama @amywhiggins @CMIContent Oh, that burns. #CMWorld

@mikemyers614

 

We’ll spend the last 10 minutes asking @AnthonyGaenzle questions on #socialmedia management. Ask now! #CMWorld

@CMIContent

 

@aussiegoldy Great point about not getting robotic. When I start feeling that way… or apathy? Break time for sure! #cmworld

@ChristinKardos

 

A8. Finding the best way to engage on each channel is so important. You cannot do the same thing everywhere. #cmworld

@MsNycole

 

Did we mention proofread? MT @eemiller08 A8) Proof read, proof read, proof read!!! #cmworld

@CMIContent

 

@Liliholl Great point! Acknowledge & share. #CMWorld

@bendgibbons

 

@CMIContent @ChristinKardos Gee, thanks! Love #CMWorld

@kiporama

 

A8: Develop a plan, incorporate trustworthy team members, always review before posting, and creative content rules #CMWorld

@MrScottpage

 

@verbality Sadly, I am the voice of experience/poster child for cut and paste mis-steps. #JustSayNo #cmworld

@kiporama

 

@mikemyers614 @amywhiggins @CMIContent Yes, it did. #cmworld

@kiporama

 

Trying to find the answer I saw someone give to Q7 about “rinse and repeat” deck.. what is that? #cmworld

@AlaureMktg

 

A8) No matter how automated or planned your posts are, nothing is better than fast & personal responses and jumping in on chats. #cmworld

@CrowdContent

 

@ThinkSEM Exactly! That’s why you should measure and make data driven decisions #CMWorld

@stephcanarte

 

@kiporama @amywhiggins @CMIContent By favoriting, I am not taking pleasure in your pain (well, maybe a little) #CMWorld

@mikemyers614

 

@CMIContent @eemiller08 Also, have other people proofread REALLY IMPORTANT posts. #CMWorld

@MusicAdamT

 

. @SFerika @CMIContent Events are a great way of finding your diamond in the rough re: employee social rock stars #CMWorld

@amywhiggins

 

A8) Automate a few key things (outgoing tweets and the like) to free your time to be HUMAN even for a brand. Put in work. #cmworld

@ChristinKardos

 

@aussiegoldy We completely agree! Thank you very much Mr. Roboto, we’ll take it from here. #CMWorld

@ervinandsmith

 

Agree! @ThinkSEM: Timing plays a big role. What time is your audience most active? Most engaged? #CMWorld

@Yaelkochman

 

@MsNycole Well you CAN, but we wouldn’t advise it! ; ) #CMworld

@UnionMetrics

 

@mikemyers614 @amywhiggins @CMIContent Excellent!!!! At least I know my pain receptors are fully-operational! #cmworld

@kiporama

 

AGREE! MT @CrowdContent A8) No matter how…planned posts are, nothing is better than personal responses…jumping in on chats. #cmworld

@AlaureMktg

 

@CrowdContent It’s all about the engagement! #CMWorld

@Social_Outlaws

 

@stephcanarte Is it time to coin “brandwagon”…? #BadJoke #CMWorld

@ervinandsmith

 

@AnthonyGaenzle What is your posting platform of choice? #cmworld @CMIContent

@bukowski33

 

A8. Don’t be afraid of hashtags. They can give your accounts some needed flavor. #cmworld

@verbality

 

@AlaureMktg That was me. Make a social share doc. Look at the messages, rinse out the ones that don’t align and repeat process. #CMWorld

@amywhiggins

 

@kiporama @verbality Flashback of “Our office will be closed Monday, September 1st for Memorial Day”… while on vacation. #CMWorld

@bendgibbons

 

@MusicAdamT @CMIContent @eemiller08 This BEGS for a #VennDiagram infographic! Proofreading is SO undervalued and underutilized! #cmworld

@kiporama

 

@verbality Just make sure you check out the hashtags BEFORE using them. Don’t want to be “that brand”. #CMWorld

@ThinkSEM

 

@UnionMetrics @MsNycole Finding out how your audience engages is important. Not all of them will behave the same. #CMWorld

@MusicAdamT

 

! MT @justkaela @CMIContent #CMWorld Q7 Voice of company should sound the same no matter whose mouth it comes out of! (or fingers tweet it!)

@MichaelWillett

 

@bukowski33 @AnthonyGaenzle @CMIContent Should be the one where your audience spends time, right 🙂 #CMWorld

@mikemyers614

 

MT @kiporama: @MusicAdamT @CMIContent @eemiller08 Proofreading is SO undervalued and underutilized! #cmworld

@lindadessau

 

@UnionMetrics True. You CAN but you WOULD fail 😉 #CMworld

@MsNycole

 

@bendgibbons @verbality Oh. My. GOSH!!!! #LethalTypos #cmworld

@kiporama

 

LOVE IT! @amywhiggins @AlaureMktg Make a social share doc. Look at messages, rinse out ones that don’t align, repeat process. #CMWorld

@AlaureMktg

 

@ChristinKardos @kiporama I feel like calling both of you today. 🙂 #CMWorld

@joshmccormack

 

@lindadessau @kiporama @CMIContent @eemiller08 An editor once wrote, edited, laid out, proofed and pressed her own article. Guess? #CMWorld

@MusicAdamT

 

@ThinkSEM Yes, good suggestion. Pizza sounds great for lunch. #CMWorld

@verbality

 

@joshmccormack @kiporama Uhh… OK! #CMWorld

@ChristinKardos

 

@AlaureMktg @amywhiggins That’s the best way to get your message on point! #CMWorld

@Social_Outlaws

 

@AlaureMktg @amywhiggins And you’ll be #HeadAndShoulders above the #ContentSprawl fray! #TweetChatPUNishment #cmworld

@kiporama

 

@verbality That it does! #CMWorld

@ThinkSEM

 

@MusicAdamT @lindadessau @kiporama @CMIContent @eemiller08 Dangerous to edit your own work sometimes!] #cmworld

@lindadessau

 

Dinner time! Got to leave early (yes I’m in Israel so way ahead of most of you). Had so much fun, see you next time! #CMWorld

@Yaelkochman

 

Favorite blogs, @AnthonyGaenzle? #CMWorld

@shannonmerb

 

@ThinkSEM Are you back today with pizza??? #cmworld

@TeriMKojetin

 

@ThinkSEM @verbality someone delivering pizza? #hungry #CMWorld

@CMIContent

 

@AlaureMktg So important and rewarding at the same time! #cmworld

@CrowdContent

 

@AnthonyGaenzle true, but I’m thinking the merits of having brand presence on platforms where there may not be cust activity #CMWorld

@benfigo

 

@Yaelkochman Bye Yael, bon appetit! #cmworld

@lindadessau

 

@CMIContent @verbality But #NationalPizzaDay was yesterday! (Every day should be pizza day) #CMWorld

@ThinkSEM

 

@Yaelkochman glad you spent some time with us tonight! #cmworld

@CMIContent

 

@kiporama LOL. I see what you did there. ^ @AlaureMktg #CMWorld

@amywhiggins

 

@lindadessau @kiporama @CMIContent @eemiller08 Big difference between “walking three blocks” and “three blacks” to a party. #CMWorld

@MusicAdamT

 

@kiporama @verbality Thankfully it was Friday afternoon & I caught it w/in minutes, i.e. before the engagement & hilarity ensued. #CMWorld

@bendgibbons

 

10 Ways to Get Into the Content Marketing 38% http://contentmarketinginstitute.com/2015/02/10-ways-content-marketing-38-percent/#.VNpCL58RUuE.twitter via @cmicontent #cmworld | @JoePulizzi #drea… http://t.co/hY4ydg3GgN

@DreamDomains_

 

@TeriMKojetin I’m not but SO wishing I was. #CMWorld

@ThinkSEM

 

@aussiegoldy right, don’t want to spam it up. #CMWorld

@verbality

 

@MusicAdamT Oh dear! #cmworld

@lindadessau

 

@TeriMKojetin @ThinkSEM @verbality @CMIContent OMG is there pizza again today??? #CMWorld

@Social_Outlaws

 

Great chat, really smart folks. Thanks for hosting #CMWorld @CMIContent! Until next time!

@stephcanarte

 

Awesome. Happy to know I’m thinking along the same lines 🙂 @AnthonyGaenzle @leeodden @jeffbullas #CMWorld

@shannonmerb

 

@MusicAdamT @lindadessau @CMIContent @eemiller08 Please gouge out my mind’s eye. Just hard to visualize the #faupax w/o pain. #cmworld

@kiporama

 

Somehow while on completely different topics both #ChatWhirled and #CMWorld ended up talking about food by the end. #FoodiesInHiding

@mhannaford

 

@kiporama @lindadessau @CMIContent @eemiller08 I keep it in my folder of reminders of journalistic misadventures. #CMWorld

@MusicAdamT

 

@Social_Outlaws @TeriMKojetin @ThinkSEM @verbality @CMIContent That’s what I had for lunch quick before the chats. #CMWorld

@mhannaford

 

@verbality @ThinkSEM Yesterday was #NationalPizzaDay! And I missed it. #CMWorld

@SparkerWorks

 

@mhannaford but there was no mentions of bacon today… which seems odd for us! #cmworld

@CMIContent

 

@CMIContent @AnthonyGaenzle sorry guys have to leave early for a meeting. Thx for the value added advice – great #CMWorld chat!

@megh_

 

@Social_Outlaws @TeriMKojetin @ThinkSEM @verbality @CMIContent Would there, by any chance, be #bacon on this pizza? #CMWorld

@mikemyers614

 

Thanks guys for a funny and amazing chat! Off to my next meeting. #CMworld

@amywhiggins

 

@stephcanarte hope to see you next week! #cmworld

@CMIContent

 

@amywhiggins always good to have you with us, Amy! #cmworld

@CMIContent

 

@amywhiggins @SFerika @CMIContent True! Live tweeting brings those diamonds to the surface. #CMworld

@bendgibbons

 

@mikemyers614 @Social_Outlaws @ThinkSEM @verbality @CMIContent ooh. I want bacon on pizza 🙂 #cmworld

@TeriMKojetin

 

@CMIContent There was ham and bacon in my pizza at lunch today. #CMWorld #StuffedPizza

@mhannaford

 

Even if you schedule and automate your messages make sure you sound human and not like a tweeting machine #CMWorld #socialselling

@micadam

 

@amywhiggins TY, Amy! Be great! #cmworld

@kiporama

 

Always a good #CMWorld discussion group, sorry I was late. I’ll do better next week!

@FiveMinPro

 

@megh_ @AnthonyGaenzle great chat indeed! Thanks for stopping in! #cmworld

@CMIContent

 

@MsNycole Truuuuuu. #cmworld

@pug

 

@mhannaford @CMIContent I had taco pizza yesterday. #cmworld

@TeriMKojetin

 

Fantastic chat, #CMWorld! See you again next time. Wish I could make it to the conference in September!

@SparkerWorks

 

Great #cmworld chat today. Learned a lot! Thanks everyone.

@flipsidethinker

 

Thanks to @AnthonyGaenzle for joining us on our #CMWorld chat today! Terrific insights for those managing #socialmedia!

@CMIContent

 

@SparkerWorks there’s still time to make it work, right? 🙂 #cmworld

@CMIContent

 

Now it is time after #cmWorld to move over to #zTalkTues for another fun chat. Back to backs are killer baby!

@FiveMinPro

 

@SparkerWorks @ThinkSEM @ThinkSEM @CMIContent Everyday can be pizza day as long as you’re true to your heart. #pizza #CMWorld

@verbality

 

@CMIContent @mhannaford Not true! @mikemyers614 mentioned bacon in a dif thread about the pizza! #CMWorld

@Social_Outlaws

 

@CMIContent @AnthonyGaenzle Yes, thank you both for the great chat! #CMWorld

@mikemyers614

 

@flipsidethinker thank you for sharing your tweets! #cmworld

@CMIContent

 

This was a great chat! Thanks so much! #cmworld

@TeriMKojetin

 

@CMIContent @AnthonyGaenzle Thanks for another great chat! #cmworld

@lindadessau

 

#CMWorld and its fantastics insights is wrapping up; we’ll be back for #SMXChat at 2pm CT!

@UnionMetrics

 

@CMIContent Glad I caught the tail-end of the chat. Way past my bedtime! #CMWorld

@aussiegoldy

 

@TeriMKojetin always good to have you with us! #cmworld

@CMIContent

 

Great #CMWorld chat today. Thanks @CMIContent and @AnthonyGaenzle!

@shannonmerb

 

@CMIContent @AnthonyGaenzle Thanks for the great chat! #CMWorld

@aprilvoris

 

What awesome #chatwhirled and #cmworld topics today! Love all these chats 🙂

@MsNycole

 

@lindadessau glad your tech issues didn’t stop you from hanging with us! #cmworld

@CMIContent

 

@Social_Outlaws @CMIContent @mhannaford Hey, it was late, but I got it in! (thanks for noticing). #CMWorld

@mikemyers614

 

We’re here every Tues! Next week, we have @ginidietrich talking #PR and #contentmarketing! http://t.co/OLbF8JVLP3¬twitter¬chats/ #CMWorld

@CMIContent

 

I never like orange until I see @CMIContent.:-) Great one today, you guys. Thanks, @AnthonyGaenzle and everyone. #cmworld

@ChristinKardos

 

my #CMWorld Takeaway today was that many of us work for the same insanely attractive boss with almost inhuman off-the-charts intelligence

@tracibrowne

 

@aprilvoris enjoy the rest of your day! #cmworld

@CMIContent

 

Great chat @CMIContent, thanks! May just have to tune in next week… #firsttimer #CMWorld

@ellie_hubble

 

@MsNycole they were both great chats! #chatwhirled and #cmworld

@TeriMKojetin

 

@MsNycole the Twitter community is fabulous. Such good insights! #cmworld

@CMIContent

 

Anyone read the Chief Content Officer article that breaks down content via the “solar system” analogy. Loved this! @cmicontent #cmworld

@AlaureMktg

 

This was a great #CMWorld and the first chat #SocialOutlaws has participated in! Check out our brand new blog http://t.co/ISGNLnnhGh!

@Social_Outlaws

 

@ellie_hubble we hope you do! #cmworld

@CMIContent

 

Thanks guys! Have a great day and see ya next week. #CMWorld

@eemiller08

 

@mikemyers614 @CMIContent @mhannaford I always notice bacon. #CMWorld

@Social_Outlaws

 

@eemiller08 until next time! #cmworld

@CMIContent

 

Find more info on @AnthonyGaenzle and his work, visit the EnVeritas Group website – http://enveritasgroup.com #CMWorld

@CMIContent

 

Wanted to say thanks to all of our new @Social_Outlaws friends! Without you guys we can’t do what we do! #SocialOutlaws #ChatWhirled #CMWorld

@mhannaford

 

@mikemyers614 Did someone mention #bacon? I love bacon #Cmworld

@MrScottpage

 

@CMIContent @mhannaford Happy Bacon-tine’s Day! #CMWorld http://t.co/gD9pqOgYyJ

@bendgibbons

 

@ChristinKardos we’re glad we made you an orange believer 🙂 #cmworld

@CMIContent

 

@CMIContent Most excellent #Tweetchat today, CMtweeps! Thanks for engaging my head and my brain and my mind. #ChannelingJackBlack #cmworld

@kiporama

 

@MrScottpage Yes and yes! #CMWorld

@mikemyers614

 

What twitter chat is everyone heading to next? #cmworld

@christophrrice

 

@kiporama LOVED your tweets today. Thanks for spending time with us! #cmworld

@CMIContent

 

Will we see you in 2015? Register for #intelcontent (http://t.co/hzuy58mkQ4) and #CMWorld (http://t.co/7FHC9ID1BD) today!

@CMIContent

 

@MrScottpage @mikemyers614 Bacon + carbonated beverages = … Er, never mind. #cmworld

@kiporama

 

@bendgibbons @mhannaford and there is it! lol #cmworld

@CMIContent

 

@christophrrice Taking an hour off and then managing @Social_Outlaws during #BizHeroes. #CMWorld

@mhannaford

 

Well that was fun! Thanks to all engaged! See you next week. #CMWorld

@bendgibbons

 

@CMIContent I’m always the better for it. #HighValueTweetchatHour #cmworld

@kiporama

 

Gotta run!! Thanks for another great #cmworld chat @CMIcontent. “See” you next week! 😛

@CrowdContent

 

@SparkerWorks @ThinkSEM @CMIContent I’ll have to get pizza after this convo. (I also think my pizza reference was misunderstood). #CMWorld

@verbality

 

@CMIContent Thanks! 🙂 Loved being here! #cmworld

@TeriMKojetin

 

Great read! http://www.ccodigitalmag.com/ccomagazine/february_2015#pg8 MT @AlaureMktg Anyone read the article that breaks down content via the “solar system” analogy? #cmworld

@CMIContent

 

@bendgibbons thank you! #cmworld

@CMIContent

 

@CrowdContent as always thanks for the insights! #cmworld

@CMIContent

 

@CMIContent Thank you for introducing me to a great chat session. I will return #Cmworld

@MrScottpage

 

@CMIContent thanks for getting my Tuesday off to a great start as per usual 😉 #CMworld

@SFerika

 

@CMIContent @AlaureMktg #WickedAwesomeness TY for the share! #cmworld

@kiporama

 

Most welcome! so nice to meet/interact with smart people today #cmworld @kiporama @CMIContent

@AlaureMktg

 

@amywhiggins @AlaureMktg Really enjoyed insights from the both of you on today’s #CMWorld. TY for the effort!

@kiporama

 

@AlaureMktg @CMIContent I love the cumulative IQ of the #CMWorld brain trust! #cmworld

@kiporama

 

Back at you! @kiporama @CMIContent I also really enjoyed your insight. Next week? #CMWorld

@AlaureMktg

 

@AlaureMktg @CMIContent It’s ALWAYS on my calendar, Laura! #CMWorld #BrainCandy for content marketers.

@kiporama