Marketing Automation: A #CMWorld Chat with John Hanson

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Marketing automation can help your organization as it relates to your content creation programs. But often many of us are using the technology the wrong way. So how can your organization use marketing automation to drive business results?

In this week’s #CMWorld Twitter chat, we discussed the benefits and challenges brought about by marketing automation. We were joined by special guest John Hanson, Audience Development Manager at Content Marketing Institute. A few takeaways from the chat are below. Check out our Storify to see more tweets on this topic.

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Choose the best provider for your business

It’s important to ask the right questions when considering marketing automation tools. This will help you choose one that best aligns with your unique goals.

Beware of challenges

When investing in marketing automation, companies can effectively streamline tasks. But marketing automation can also present several challenges.

What is your experience with marketing automation? Let us know in the comments below.

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