Marketing Your Content Marketing: A #CMWorld Chat with Cathy McPhillips

cmcphillipsAs you likely know, you need a plan to market your content marketing. The question is: how do you do this? This recent chat with CMI’s Marketing Director, Cathy McPhillips, explored everything from the basics to next steps to tools to help.

If you want to learn more about CMI’s marketing strategy and the channel plan Cathy uses, check out How to Build Social Media into Your Content Marketing Processes.

 

Q1: Do the same principles apply to marketing your content as they do to marketing a product/service? #CMWorld

 

A1: I think they do. You want people to take action, respond to your CTA and convert. Treat your content as products. #CMWorld

@cmcphillips

 

A1: You want people to take action, respond to your CTA and convert. Treat your content as products. (or ASSETS!) #CMWorld

@janetgranger

 

A1: The CMI Framework follows the same principles: Plan/Audience/Story/Channels/Process/Conversations/Measurement #CMWorld

@cmcphillips

 

@CMIContent A1 Yes Principles will but the strategy differ from product to product #CMWorld

@ankit1989

 

A1: Yes – it’s about helping people see the value and relevance in your marketing content – same as for product/service #cmworld

@ardath421

 

@ericakchase hi Erica! Is that literal traffic? That’s multitasking at its best then! #CMWorld

@CMIContent

 

Oh don’t worry @CMIContent I plan on rewarding myself with a delicious late lunch in my sweats on my couch #remoteworkisthebestwork #cmworld

@eccushing

 

@CrowdContent not late at all! Good to see you! #CMWorld

@CMIContent

 

You can totally use content marketing principles to market your content marketing. (Say that three times fast! :)) #cmworld

@CTrappe

 

From a classic #marketing view, #contentmarketing focuses more on #promotion and #place (distribution), not as much Product/Price #CMWorld

@mikemyers614

 

A1 Treat your content as an extension of your product/service — showcase the community involvement, how it’s being used, etc #cmworld

@movystream

 

@CTrappe Trust me – I have to say that a lot! #CMWorld

@cmcphillips

 

Content Marketing MT @cmcphillips A1: The CMI Framework: Plan/Audience/Story/Channels/Process/Conversations/Measurement #CMWorld

@RtMixMktg

 

A1: Whoa. Content marketing to market my content marketing? Soooo meta. #CMWorld

@billcush

 

@cmcphillips You “get to!” 🙂 #cmworld

@CTrappe

 

@mikemyers614 Perfectly said. #CMWorld

@cmcphillips

 

A1: In many ways, your content are assets and part of the service you provide. #CMWorld

@JeremyBednarski

 

@billcush #ContentInception #cmworld

@movystream

 

@billcush ‘Tis my life. 🙂 #CMWorld

@cmcphillips

 

@billcush seriously LOL’ing over this tweet #CMWorld

@CMIContent

 

@JeremyBednarski Exactly, Jeremy! I agree 100% #cmworld

@movystream

 

Consumers make most of the buying decision before they get your product. Content reaches them early, so market it as if a product #CMWorld

@PatrickHayslett

 

A1: Co-creation is equally valuable in content and product/service development. #cmworld

@pisarose

 

A1: I think we do need to market our content marketing, especially to SMEs in our orgs…since we need their help. #CMWorld

@billcush

 

A1: Great content marketing and innovative product should bith eventually lead someone to the product #cmworld

@PSEO_Inc

 

@PatrickHayslett Yes, yes, yes. I think we’re all in agreement! #CMWorld

@cmcphillips

 

@cmcphillips Hi Cathy! Star of the show today 🙂 #cmworld

@lindadessau

 

A1: Marketing each piece of content is a small (or big in some cases) campaign #cmworld

@RtMixMktg

 

@billcush Totally agree with that, Bill. Also with non-SMEs who could benefit from it (like Sales). #cmworld

@mewzikgirl

 

#CMWorld what 10 steps can a newbie in content marketing promote their content?

@illohifeoma

 

@RtMixMktg Agree. Content marketing isn’t a campaign, but marketing that content marketing may very well be. #CMWorld

@cmcphillips

 

Content is the experience we used to get from going to a store. It’s now become the human/helpful element on digital. #CMWorld

@JoshStAubin

 

A1. Market your content – oftentimes, you’ll be marketing it internally (like to sales) #cmworld

@eccushing

 

@CrowdContent Hi friends! 🙂 Who is tweeting from CC today? #CMWorld

@cmcphillips

 

A1. Content is a vehicle to help you sell your product – follows the same marketing principles (know your audience(s)) #cmworld

@dwheeler11

 

@dwheeler11 For sure! #CMWorld

@cmcphillips

 

Q2: If a company is getting started with marketing their content marketing, where should they begin? #CMWorld

 

Yes, makes sense! MT @cmcphillips Agree. Content marketing isn’t a campaign, but marketing that content marketing may very well be. #CMWorld

@RtMixMktg

 

A1 Content is a valuable piece of your social puzzle and it should include all aspects of your business – who, what, why #cmworld

@movystream

 

@mewzikgirl Giddy up to that..sales could definitely use our content to help them sell. Providing resources to prospects #CMWorld

@billcush

 

A2: Determine your pieces of content and the goals of each. Don’t just start sharing content without a plan. #CMWorld

@cmcphillips

 

Arriving fashionably late. Hello everybody! #cmworld

@danielerossi

 

Content marketing is a lifestyle and once it’s institutionalized, watch out! #cmworld

@CTrappe

 

@dwheeler11 Hi Danalynne – nice to see you! #cmworld

@lindadessau

 

And definitely don’t start creating content without a plan! @cmcphillips #cmworld

@eccushing

 

A2: Define your audience, tone and CTA first #cmworld

@PSEO_Inc

 

A2: Socialize your content marketing strategy cross-functionally – ask for input, lose the silos and get people involved #cmworld

@ardath421

 

A2: Always start with the audience. What do they want/need? How do they prefer to hear from you? When? #CMWorld

@mikemyers614

 

A2: Who are your competitors? Know this may vary, even by content. (Something we’ve dealt with) #CMWorld

@cmcphillips

 

Agree! With a PLAN! Q2: If a company is getting started with marketing their content marketing, where should they begin? #CMWorld

@janetgranger

 

@CTrappe Love this notion of a lifestyle. I often use the marathon vs. sprint with mgmt, but this is better. 🙂 #cmworld

@mewzikgirl

 

A2 For starters … Where is your audience now? Share content in those places. Encourage people to share it. #cmworld

@martinlieberman

 

@cmcphillips Hey Cathy, Laura is tweeting today 🙂 Nice to (virtually) see you! #cmworld

@CrowdContent

 

A2: Get used to applying rigor to marketing each content drop. It’s not “just content” as some might say #cmworld

@RtMixMktg

 

@dwheeler11 content really distills down that idea. You need to know who you’re talking to. If not, your content won’t work. #CMWorld

@ericakchase

 

@lindadessau Hi Linda – nice to see you too! #cmworld

@dwheeler11

 

A2: Start by marketing content marketing to who ever is paying for it. Convince them of its value. #CMWorld

@billcush

 

@ardath421 Yes, Ardath! The content should provoke engagement! We should encourage feedback and insight #cmworld

@movystream

 

A1. For sure! Except I think marketing your content is tougher. If people don’t like my content, it can be a major downer! #CMWorld

@frame_nation

 

A2: How will you set up and track metrics? Determine KPIs up front (even if you need to adjust later.) #CMWorld

@cmcphillips

 

A2. Content marketing begins with the question who am I and what do I want others to know me for. Everything else supports that. #CMWorld

@JoshStAubin

 

Start marketing your content through channels you “own” at no cost. Get results & refine before trying paid media #CMWorld

@PatrickHayslett

 

A2. Goals, audience, CTA. Doesn’t ake for a great acronym though (GAC?) #needsabettermoniker #cmworld

@eccushing

 

@JoshStAubin BOOM! #cmworld

@movystream

 

A2 Defining their goals first, then audiences. #CMWorld

@webber_karen

 

@tonyobregon Thanks, Tony! Happy to have you on the #CMWorld chat today.

@cmcphillips

 

A2: We could tell better stories of how the salesforce is using our content to close deals. #CMWorld

@billcush

 

Planning is important, but at some point we have to start publishing. Overplanning can kill any good strategy. #contentmarketing #cmworld

@CTrappe

 

@illohifeoma I don’t think there are 10 steps – more like a larger, ongoing strategy (wish the answer was easier) #CMWorld

@atxcopywriter

 

@PatrickHayslett Agree. That’s a great and smart way to do it! #CMWorld

@cmcphillips

 

A2: I agree with @ardath421. Get coworkers, partners, etc. involved in social sharing. Make it easy. #cmworld

@pisarose

 

@CMIContent Hi Sabrina here @sabbyswrld for Plumlytics! Hope everyone is having a great morning! #CMWorld

@Plumlytics

 

@JoshStAubin Agree! It hopefully equivocates the experience of in person relationships and customer service #CMWorld

@atxcopywriter

 

A2. Send some reps to participate in the #CMWorld twitter chat, investigate best practices online, learn from the experts!

@dwheeler11

 

@Plumlytics @sabbyswrld Hi Sabrina! Thanks for being here! #CMWorld

@CMIContent

 

@atxcopywriter Big yes on losing silos – also, asking for input is a must. Always be informed. @JoshStAubin #cmworld

@CBarrows

 

@CTrappe And especially if you’re new to content marketing, it’s hard to know what to plan or what goals should be. #cmworld

@martinlieberman

 

@eccushing Good point! You need others on the team to know about it and help get it in front of prospects at right time #CMworld

@atxcopywriter

 

Do a content audit, they probably have a tonne of content so decide which they want to promote according to goals #CMWorld

@KDADouglas

 

@dwheeler11 we’re partial but we love this idea! #CMWorld

@CMIContent

 

@KyleAkerman Yay! Look who is here! The pressure is on now… #CMWorld

@cmcphillips

 

A2 Work out a plan and schedule for content to be organized and synchronized. #CMWorld

@Plumlytics

 

Loving the answers to Q2! Goals, Audience and getting other depts. involved! Who said content marketing was easy? #CMWorld

@JeremyBednarski

 

A2) With a plan!! Also always be monitoring and split testing content/channels in order to get the best results, quickly #cmworld

@CrowdContent

 

@JeremyBednarski we love it too! #CMWorld

@CMIContent

 

A2: Goals, strategy and planning! And, just getting started with the conversation internally is a good place to start! #CMWorld

@lttlewys

Q3: If a company is doing the basics with marketing their content marketing, what should they consider trying next? #CMWorld

 

@JeremyBednarski How’s the new gig? Did you start yet? #CMWorld

@cmcphillips

 

A2 – You should always start your marketing with finding your audience, if you don’t know who to talk to why speak? #CMWorld

@FiveMinPro

 

A3: Dig into @GoogleAnalytics. Look at trends. Look beyond pageviews and into conversions, better yet conversions by topic. #CMWorld

@cmcphillips

 

A3: Use your owned and paid power to boost your earned wins. ~ @MattGratt #cmworld

@pisarose

 

@billconnolly @CMIContent Isn’t good content a part of good marketing? #CMWorld

@atxcopywriter

 

@JeremyBednarski Nothing worth doing is ever easy, right? #CMWorld

@mikemyers614

 

A3 Content marketing is about trial and error – see what sticks with your audience, respond to their needs, ask what THEY want next #cmworld

@movystream

 

@FiveMinPro Yes! #CMWorld

@cmcphillips

 

@atxcopywriter Exactly! Who you are online should match who you are offline. #CMWorld

@JoshStAubin

 

A2 At the risk of redundancy, empower your team to share by prewriting tweets. Make it so easy for them to do. #cmworld

@martinlieberman

 

A3: Participating in conversations about your content so you get to know your audience and find influencers #cmworld

@danielerossi

 

Don’t forget to market your content offline. Tradeshows, networking, speaking engagements etc. still work #CMWorld

@PatrickHayslett

 

@cmicontent @sabbyswrld Always a pleasure! #cmworld

@Plumlytics

 

A3: Each piece of content should have different objective, different CTA, different approach. Are you building adaptable content? #CMWorld

@cmcphillips

 

A3: Host a Tweetchat paired with a live Google Video chat and publish transcript after event #cmworld

@PSEO_Inc

 

@cmcphillips I start next Tuesday! Countdown is on! #CMWorld

@JeremyBednarski

 

@PatrickHayslett Most definitely! @TraciBrowne would love this answer. #CMWorld

@cmcphillips

 

@PatrickHayslett The secret to my success. We’re always human beings and need the in-person touch. #cmworld

@danielerossi

 

A3: Make sure you have one of those documented #contentstrategy things. 🙂 #CMWorld

@mikemyers614

 

A3 – They should consider expanding their audience & dipping their toes in other markets #CMWorld

@FiveMinPro

 

A3: Could be growing, could be becoming more focused in their efforts, determine if they are achieving goals #CMWorld

@lttlewys

 

@CBarrows @atxcopywriter Yes! If you don’t know the question, how can you provide a helpful answer. Always be listening. #CMWorld

@JoshStAubin

 

A3: Scale the story for your audience – what comes next? There’s always a something next with a great story! #cmworld

@ardath421

 

@webber_karen I was just reading your 2015 content marketing prediction this morning before we publish next week. 🙂 #CMWorld

@cmcphillips

 

A3: Utilize programs like @canva to create graphics. Everything is image-centric these days. #cmworld

@PSEO_Inc

 

A3. Make sure that content marketing isn’t living &dying within marketing team. Enable sales w/tips HOW to use your awesome content #cmworld

@eccushing

 

A3 Start utilizing new tools to share your content as well — video, images, visuals #cmworld

@movystream

 

A3: Repurposing for new marketing channels both online & offline #CMWorld

@KDADouglas

 

A3 Repurposing and experimenting with different formats #cmworld

@webber_karen

 

A3: Plan, create & distribute your content with a continuous narrative in mind (vs. a campaign) as @ardath421 advises. #cmworld

@pisarose

 

@mikemyers614 It might not be easy, but it IS fun! #CMWorld

@JeremyBednarski

 

@cmcphillips @webber_karen Interesting about the death of guest blogging. I wonder if it will actually go away? #cmworld

@danielerossi

 

A3: Spend more time perfecting content. More time, less content = better content. #cmworld

@jesephm

 

A3: Revisit your content inventory. What are you missing? #cmworld

@mewzikgirl

 

A3: Video content marketing! Youtube is the second largest search engine 😉 #cmworld

@CrowdContent

 

@JeremyBednarski There you go! #CMWorld

@mikemyers614

 

A4: Our cmgr @MoninaW has really helped us dig into social analytics more and identify trends early. She knows what is resonating. #CMWorld

@cmcphillips

 

A3. Look into your analytics and see what topics worked and which didn’t. Gear it towards your target audience. #CMWorld

@Plumlytics

 

@CMIContent something new! LOL look at the data and see what’s working and what isn’t. #CMWorld

@KylaK

 

A3: Measure to see what your audience is responding to and do more of that. #CMWorld

@JeremyBednarski

 

@cmcphillips really, Cathy? @ mentions lol That’s a lot of pressure #CMWorld

@MoninaW

 

@danielerossi @mewzikgirl YES! What can you ‘upcycle’?! #cmworld

@mewzikgirl

 

@danielerossi Agree! Tradeshows still take the lion’s share of many B2B budgets for a reason #CMWorld

@PatrickHayslett

 

@danielerossi @cmcphillips @webber_karen People have been saying that since 2012.Just tactics & goals have (or should have) changed #cmworld

@eccushing

 

@danielerossi @webber_karen Not sure – @CMIContent has many contributors, it’s important to our growth and the industry. #CMWorld

@cmcphillips

 

@mewzikgirl Yes! Go back and re-share old content with a different image, video, infographic – switch it up a bit #cmworld

@movystream

 

A3: Experiment with content! Try a different tone (warm or funny). Make your pieces shorter, more frequent. Include new visuals. #CMWorld

@frame_nation

 

@PatrickHayslett agree. Repurpose your content into powerful keynotes and presentations. People absorb learning in so many ways #cmworld

@karrabarron

 

A4: We’ve spent more time in @salesforce and our marketing automation to fine tune our target audience outside of email. #CMWorld

@cmcphillips

 

@eccushing @cmcphillips @webber_karen I wonder if it’s the whole Google Panda ignoring guest posts? #cmworld

@danielerossi

 

Definitely a good idea, you can always get more focused content to gain better results! #CMWORLD @JeremyBednarski

@FiveMinPro

 

@billcush Deep, huh? Well, at least a strategy for your #contentmarketing #CMWorld

@mikemyers614

 

A4: URL builders & Custom Campaigns help us track customer paths. High views/low conversions < low views/high conversions IMO. #CMWorld

@cmcphillips

 

@karrabarron @PatrickHayslett Yep, nothing wrong with re-purposing! Never assume your content is seen by everyone! #cmworld

@movystream

 

@danielerossi @mewzikgirl how would you determine which archival stuff is worthy of revisiting/repurposing? #CMWorld

@karrabarron

 

@billcush Thank you for the Retweet! Nice to meet you #cmworld

@Plumlytics

 

@frame_nation Exactly! There’s no one-size-fits-all strategy. Always be willing to try new things to better serve your audience. #CMWorld

@JoshStAubin

 

A3: Keep an eye on your content asset balance–are there gaps? Are you heavy on lower-funnel stuff vs. top-of-the funnel? #cmworld

@pisarose

 

@guyrcook Yes – knowing how you’ll use it before you create it. Creating in a way that you’re not stuck w/just one way to use it. #CMWorld

@cmcphillips

 

@karrabarron @mewzikgirl Whichever is relevant to strategy and audience at that time. Ex: special events, milestones, etc. #cmworld

@danielerossi

 

@CMIContent What all do we consider the basics? A strategy to connect with influencers is important, if not already on the list #CMWorld

@atxcopywriter

 

A4: A/B testing, testing tags on @youtube and @slideshare, hashtags on @twitter. #CMWorld

@cmcphillips

 

Q4: What tools/methods do you use to help you know which of your content you should focus your marketing efforts on? #CMWorld

 

@danielerossi @cmcphillips @webber_karen I see #sponsoredcontent as next stage guest blogging. Same concept, higher monetary stakes #cmworld

@eccushing

 

@Plumlytics Great to see you here #cmworld

@danielerossi

 

@karrabarron @danielerossi I’d use my editorial calendar as a guide. What’s topical/relevant that I already have? #cmworld

@mewzikgirl

 

A3: First – what do we define as “basics” – secondly, do A/B testing, determine what works, what doesn’t on a new level. #cmworld

@CBarrows

 

@Plumlytics You bet! #CMWorld

@billcush

 

@ChristinKardos missing your fast and fun responses in #cmworld chat today!

@CrowdContent

 

@eccushing @cmcphillips @webber_karen Great point. Or just quote somebody. Guest blogging in disguise. #cmworld

@danielerossi

 

@pisarose I like the phrase/concept “content asset balance” – I may have to steal that 🙂 #cmworld

@ardath421

 

@CrowdContent @ChristinKardos Agree! #CMWorld

@cmcphillips

 

A3: Choose one or two channels with the most traction or potential, put the rest on hold, and dominate those channels #CMWorld

@PatrickHayslett

 

A4: Stop tracking hits and traffic, start tracking goal conversions. As @cmcphillips said low hits but high conversions usually win #cmworld

@jesephm

 

.@Kapost is terrific for tracking asset balance (by type, persona, author, etc.) & performance. #cmworld

@pisarose

 

@mewzikgirl @karrabarron Editorial calendars are great guides and keep you on track. #cmworld

@danielerossi

 

@PSEO_Inc Thank you for the Retweet! Much appreciated! #CMWorld

@Plumlytics

 

@cmcphillips @webber_karen Teaser…. #CMWorld

@atxcopywriter

 

@ardath421 Be my guest! :- ) #cmworld

@pisarose

 

@danielerossi @eccushing @webber_karen I’m being “interviewed” by one of our team members who can help w/editorial. Great collab! #CMWorld

@cmcphillips

 

A4. Your metrics should be telling you what’s performing well – focus on what’s working! #datafordays #analytics #cmworld

@eccushing

 

@CrowdContent @ChristinKardos yes we are! #CMWorld

@CMIContent

 

@atxcopywriter Ha! You’re in there too! Smart stuff! #CMWorld

@cmcphillips

 

@TwumblrGram @CMIContent too many people create content, what’s next should be customer centric content that provides value #cmworld

@illohifeoma

 

A4: We use the customer decision journey (@McKinsey) to make sure we have people covered at each step, fill gaps. Well, we try. #CMWorld

@mikemyers614

 

@movystream @PatrickHayslett how do you determine the best format to repurpose something into? #CMWorld

@karrabarron

 

A4 It comes down to analytics & engagement; you know which content resulted in real discussions – piggy back off that insight! #cmworld

@movystream

 

@cmcphillips @danielerossi @webber_karen I feel like guest blogging gets a bad rap from cruddy #SEO spammers. Still has its uses #cmworld

@eccushing

 

A4: it’s all about conversions here. For SEM, find the triumvirate of the awesome keyword, LP and offer. #cmworld

@mewzikgirl

 

A4: Watch comments on social channels/blog posts. Watching trending on job titles/geo. Use this data for adv targeting. #CMWorld

@cmcphillips

 

A4: Klout measures Twitter influence. Booshaka measures Facebook fan interactions. BlogPulse monitors blog trends across the web #cmworld

@PSEO_Inc

 

@jesephm Thanks, Jeseph! High hits/traffic are great for volume, but track what matters. #CMWorld

@cmcphillips

 

@CMIContent @CrowdContent Hi, guys! So sorry… Duty called me elsewhere. Hope to catch the end! #CMWorld

@ChristinKardos

 

@karrabarron @PatrickHayslett Try something different each time – video, images, different quote maybe. Then look at anaylitcs #cmworld

@movystream

 

@danielerossi Hey Daniel! Yes, you too! And look forward to tonight’s Toronto Community Manager’s ‘hangout’! #cmworld #toronto

@Plumlytics

 

@JoshStAubin @frame_nation Yes! Your perfect #strategy doesn’t exist until you create it! #CMWorld

@mikemyers614

 

@karrabarron @danielerossi @mewzikgirl your analytics should give you the answers. An archival content that people loved and shared #cmworld

@illohifeoma

 

A4 Analytics (site/social/email). Competitor research. Focus groups/surveys – get audience to tell you what they like. #CMWorld

@webber_karen

 

@pisarose @kapost Perhaps I should look into that. #CMWorld

@billcush

 

Q4 – The one that gives YOU the info you’re looking for can be #Analytics @Hubspot @Marketo just has to work for you #CMWorld

@FiveMinPro

 

@atxcopywriter Yes, but many focus on getting content out there before ensuring it’s valuable and not just disguised sales material #CMWorld

@billconnolly

 

@danielerossi @mewzikgirl great tips! How do you guys figure out what format to repurpose content into? #CMWorld

@karrabarron

 

@PSEO_Inc People still pay attention to Klout scores? 😉 #cmworld

@martinlieberman

 

@illohifeoma @karrabarron @mewzikgirl Excellent point. #cmworld

@danielerossi

 

<wanders in, grabs a cup of coffee, and sits in the corner> #cmworld

@ReginaWalton

 

@ReginaWalton hope you’ll share your insights too! #CMWorld

@CMIContent

 

Q1: Do the same principles apply to marketing your content as they do to marketing a product/service? #CMWorld || #ContentMarketing

@WhitepointMobi

 

@mikemyers614 @frame_nation Absolutely! People/trends change everyday… you have to keep up with them. #CMWorld

@JoshStAubin

 

@PSEO_Inc You’ve said it all! #CMWorld

@Plumlytics

 

@ReginaWalton LOL! Jump in, Regina! If not this week, come back next! #CMWorld

@cmcphillips

 

@martinlieberman I like the way it shows me which tweets were the most popular…just for me – not the client 😉 #cmworld

@PSEO_Inc

 

@PSEO_Inc @martinlieberman It’s a learning experience! #cmworld

@movystream

 

@billcush It’s worth your while. @kapost integrates with Eloqua, Adobe & Salesforce & also manages production workflow. #cmworld

@pisarose

 

@karrabarron @mewzikgirl Easy for me since I am a versatile creative person who enjoys all formats…. #cmworld

@danielerossi

 

@JoshStAubin So glad you’re here, Josh! You always add so much to the convo. #CMWorld

@cmcphillips

 

A4: Google Analytics living the solutions gallery at the mo great templates for drilling into the data https://www.google.com/analytics/gallery/ #CMWorld

@KDADouglas

 

@karrabarron @mewzikgirl I decide which format(s) makes most impact on each social network. #cmworld

@danielerossi

 

And high volume might be your goal depending upon where you are so tracking it could be very important #CMWorld @cmcphillips @jesephm

@FiveMinPro

 

@karrabarron @danielerossi @mewzikgirl Any content in audio/video definitely needs transcripts/PDF. Infographics are great too #cmworld

@illohifeoma

 

#cmworld

@illohifeoma

 

Hi #cmworld folks!

@EducationNews1

 

@CMIContent Will do! First, I have to catch up to the conversation a bit! #CMWorld

@ReginaWalton

 

@karrabarron @movystream I don’t spew the same content into different formats. I add new value and link back to the original #CMWorld

@PatrickHayslett

 

@pisarose Integrations are becoming increasingly important with each passing week, it seems! @billcush #CMWorld

@cmcphillips

 

@illohifeoma @karrabarron @mewzikgirl Yup, for SEO and most importantly for accessibility #cmworld

@danielerossi

 

Q5: When it comes to marketing your content marketing, what challenges are you facing? #CMWorld

 

@karrabarron @movystream Helps to integrate your channels #CMWorld

@PatrickHayslett

 

@EducationNews1 hi Victor! Glad you could join us! #CMWorld

@CMIContent

 

@FiveMinPro @cmcphillips if high volume is your goal the ‘goal tracking’ would be met 🙂 #cmworld

@jesephm

 

A4: Get feedback from salespeople about which of the ideas in your content are sticking with prospects – amplify those #cmworld

@ardath421

 

Neat! MT @KDADouglas: A4: Google Analytics solutions gallery – great templates for drilling into the data https://www.google.com/analytics/gallery/ #CMWorld

@lindadessau

 

@eccushing @danielerossi @cmcphillips @webber_karen It’s tricky though. How often do you scroll past those in a feed vs clicking? #CMWorld

@atxcopywriter

 

A5: Noise, time, resources. Especially time. It takes a lot of time to create quality content. #cmworld

@danielerossi

 

“@CMIContent: Q5: When it comes to marketing your content marketing, what challenges are you facing?

@EducationNews1

 

A4: guided selling tools (apps for salespeople) connect content assets to Opportunities in CRM #CMWorld

@JeffLHerrmann

 

A5: Right now we have so much content. How do we fit it all in? How do we market each piece – and do it well? #CMWorld

@cmcphillips

 

A5 The biggest challenge lies in how much “old” content to add value to, and how much NEW content you should be creating #cmworld

@movystream

 

@eccushing @cmcphillips @danielerossi @webber_karen Agree! Guest blogging can be quality and good for all involved, but often isn’t #CMWorld

@atxcopywriter

 

A5: Knowing your audience should be your biggest challenge even if you don’t see it that way. #cmworld

@EducationNews1

 

@cmcphillips Thanks so much Cathy, so glad to be able to join in the conversation today! I always enjoy chatting with this group! #CMWorld

@JoshStAubin

 

A5: How do we ensure that our content is useful, relevant, available to our audience & still reach our business goals? #CMWorld

@cmcphillips

 

A5: Make sure your content is easily findable, accessible,useable, shareable & relevant for sales folks. #cmworld

@pisarose

 

A5: Producing Vontent is (relativly) eassy. Reaxhing new audiences is quite a challenge #CMWorld

@MaelRoth

 

A5 Doing it well always takes more time & effort than people plan for! #CMWorld

@webber_karen

 

A5: Time…it’s always time. #CMWorld

@JeremyBednarski

 

@atxcopywriter @eccushing @danielerossi @webber_karen Good editorial and content directors help solve that – (i.e. @michelelinn) #CMWorld

@cmcphillips

 

A4: Whatever content supports your established goals. If something has better traction, time to change goals #CMWorld

@PatrickHayslett

 

A5: With algorithm changes and fragmentation, where do we focus our efforts to reach our audience? #CMWorld

@cmcphillips

 

@JeremyBednarski #preach #CMWorld

@CMIContent

 

@JeremyBednarski You can say that again! #CMWorld

@cmcphillips

 

@ardath421 Great point. Buy-in/feedback from salespeople, cust serv, etc. are critical for promoting content to desired audience. #cmworld

@martinlieberman

 

Everyone’s end goal should be high volume, nobody wants 2 be talking to 10 ppl but rather stadiums packed #CMWorld @jesephm @cmcphillips

@FiveMinPro

 

@cmcphillips Good problem to have! Most are having trouble filling gaps. #CMWorld

@mikemyers614

 

A5: Finding that balance between sharing relevant curated content and publishing your own quality content. #cmworld

@PSEO_Inc

 

@pisarose Tumblr is good for archival graphical content – much longer longevity than Twitter and Facebook #cmworld

@danielerossi

 

@PatrickHayslett @movystream I like that strategy, but think people learn in diff ways so some value in reformatting same content #cmworld

@karrabarron

 

@MaelRoth Great point. That’s when other forms of media (paid/earned) need to come into play. #CMWorld

@cmcphillips

 

@cmcphillips They are indeed. And content marketers must be technology, data & platform-literate. @billcush #CMWorld

@pisarose

 

@movystream @PatrickHayslett good tips – test, test, analyze #CMWorld

@karrabarron

 

@pisarose Oh, just that? (agree completely!) #CMWorld

@mikemyers614

 

@mikemyers614 @JoshStAubin @frame_nation And it probably won’t be perfect until you tweak it some based on early results #CMWorld

@atxcopywriter

 

@cmcphillips @pisarose Yep. That’s why companies like @MuleSoft exist. It’s an integration world. #CMWorld

@billcush

 

A5 Internal awareness. If team here doesn’t know what exists, they can’t help promote to customers/prospects. #cmworld

@martinlieberman

 

A5: if it does not strictly help/entertain/educate your audience persona then DON’T write it. Time is too precious #CMWorld

@JeffLHerrmann

 

That’s a goof challenge to have though! @JeremyBednarski @cmcphillips #cmworld

@eccushing

 

@mikemyers614 Agree – we have both the content piece as well as our “products” – events/emails/etc. So we’re not your avg bear. #CMWorld

@cmcphillips

 

@webber_karen Curious how you get people to participate in those focus groups/surveys? #CMWorld

@atxcopywriter

 

Great Twitter Chat Tuesday!#CMWorld #ChatWhirled#BizHeroes #millennialTalk#LinkedinChat#CustServ @hrsanjaynegi” http://t.co/95WijSDrFN@hrsanjaynegi

@methehr

 

Good, not goof #Imagoof @JeremyBednarski @cmcphillips #cmworld

@eccushing

 

A5 – Maintain focus, too often you get sucked into doing it for the sake of doing, always focus on purpose #CMWorld

@FiveMinPro

 

A5: Challenge: a ton of content, but some of which misses the mark (quality, relevance). How to clean it up in phases. #cmworld

@pisarose

 

Re: volume of content – if your content is connected like a story, sharing some of it will result in sharing more of it 🙂 #cmworld

@ardath421

 

@illohifeoma i heartily agree with you. Analytics are something content marketers need to embrace even more next year #CMWorld

@karrabarron

 

@JeffLHerrmann So true, Jeff.. we have to be selective in our content, take our audience’s time and OUR time into consideration #cmworld

@movystream

 

@CMIcontent [sorry for the typos. Gloves off] #CMWorld

@MaelRoth

 

A5: Out with the old and in with the new! Educating other on the importance of #ContentMarketing and new strategies for new content #CMWorld

@kyee17

 

@eccushing @JeremyBednarski Thankfully I speak “twitter chat” and am able to translate fast tweeting. I knew what you meant! 🙂 #CMWorld

@cmcphillips

 

Main goal should be to share valuable content. That leads to audience, which then leads to customers. #cmworld

@CTrappe

 

@cmcphillips That’s true. Don’t envy parts of that, but the problem of too much content…oh that would be nice. #CMWorld

@mikemyers614

Q6: If using paid media, how do you decide what the right medium is? #CMWorld

 

@atxcopywriter @webber_karen sometimes it’s so easy to conduct surveys with your Facebook page. @canva did one successfully #cmworld

@illohifeoma

 

Q4. Analytics, for sure. But when people contact me or stop me in the kitchen to talk about a piece, then I know I hit it. #CMWorld

@frame_nation

 

A5: The time lapse between posting and seeing direct results. But once you build momentum, you’re good to go! #cmworld

@CrowdContent

 

A5: Toughest part of marketing your content is all of the noise already out there #CMWorld

@PatrickHayslett

 

A5 Biggest problems are how to not fit in all the info into one blog! How to ensure you speak to your target audience effectively. #CMWorld

@Plumlytics

 

@ReginaWalton People are encouraged to contribute from the corner, if so inclined 🙂 #CMWorld

@atxcopywriter

 

@frame_nation Love this! That interaction is so powerful and helpful for you! #cmworld

@movystream

 

A6: Testing! We have the luxury of testing, whether social, email, web, headlines/copy, etc. With lots more expected in 2015. #CMWorld

@cmcphillips

 

“@FiveMinPro: A5 – Maintain focus, too often you get sucked into doing it for the sake of doing, always focus on purpose

@EducationNews1

 

Our jobs as marketers is to turn those “maybes” into perfects…I’ll take 100 maybes anyway @webber_karen @jesephm @cmcphillips #CMworld

@FiveMinPro

 

@CMIContent @ardath421 What do you mean by connected like a story? Like a blog series or progress report? #cmworld

@danielerossi

 

A6: Look beyond your digital channels – right now I’m working on a big print campaign showcasing our content. #CMWorld

@cmcphillips

 

@webber_karen Thanks. One of those things I think is important, but don’t know how to get clients to implement #CMWorld

@atxcopywriter

 

@atxcopywriter @mikemyers614 @frame_nation I’m not sure you ever get “perfect”, but it’s always about the connection. #CMWorld

@JoshStAubin

 

@danielerossi @mewzikgirl love it. Thx for sharing. I love hearing how others approach repurposing as it’s another can of worms #cmworld

@karrabarron

 

A6: The right medium is where your audience is/expects to find you (not where it’s cheapest/easiest). #CMWorld

@mikemyers614

 

@cmcphillips 2015 is going to be huge for new tools, especially as more people find that content sticks differently #cmworld

@movystream

 

@danielerossi @CMIContent @ardath421 every content asset should have a “see also” that extends the topic – problem to solution #cmworld

@ardath421

 

@frame_nation I love that! And totally get what you’re saying. Something resonated – best feeling! #CMWorld

@cmcphillips

 

Start with your goals, your audience & metrics before you create content!!! cc @cmcphillips @JeffLHerrmann #CMWorld

@heidicohen

 

@karrabarron @mewzikgirl Spot on – everything has a consequence, length of time, level of resources. #cmworld

@danielerossi

 

A6: the ones where your organic content is thriving #CMWorld

@KDADouglas

 

A6: For paid media, start w/ micro campaigns on many. Fail often but cheaply. Win big when one channel hits. #CMWorld

@PatrickHayslett

 

Ptience is certainly a requirement in this profession! @CrowdContent #CMWorld

@FiveMinPro

 

@CMIContent A5: It takes a lot of time #CMWorld

@atxcopywriter

 

@PatrickHayslett Well said! It can be hard to break through noise at times. It’s all about finding your niche to lower the barrier #cmworld

@CrowdContent

 

@ardath421 @CMIContent I always liked that approach. #cmworld

@danielerossi

 

A6: Think about your audience and personas, not just what you think is right for that piece of content. #CMWorld

@cmcphillips

 

@FiveMinPro @CrowdContent oh yes it is. This is sooooo true. #CMWorld

@CMIContent

 

@cmcphillips @frame_nation That is cool! #CMWorld

@mikemyers614

 

A6: mine the social/web data of your audience to understand the best paid media to invest in for support of your content #CMWorld

@JeffLHerrmann

 

@PatrickHayslett Yes, start small and once you’ve hit that vein, you’ve struck gold! #cmworld

@movystream

 

@CMIContent A6 That connects more user easily and conveniently #CMWorld

@ankit1989

 

Testing is not always clear cut. Small audiences have converted a high percentage but I couldn’t tell where they came from. #CMWorld

@CTrappe

 

@CMIContent Testing with limited investment first, A/B testing for tone and format second (“nativeness test” ^^). #CMWorld

@MaelRoth

 

@CMIContent A5: A lot of businesses seem to think it’s an easy add-on to content creation (in terms of services offered) #CMWorld

@atxcopywriter

 

A5. Competing with all of the other great content out there! Peeps, can you please start publishing boring copy? That’d be awesome! #CMWorld

@frame_nation

 

“@PatrickHayslett: A6: For paid media, start w/ micro campaigns on many. Fail often but cheaply. Win big when one channel hits.

@EducationNews1

 

Don’t just test for consumption. Test for conversion. #CMWorld

@CTrappe

 

@atxcopywriter @CMIContent “Post it and they will come” Whatever. #cmworld

@danielerossi

 

@CTrappe MVP tweet! #cmworld

@movystream

 

@pisarose @cmcphillips @billcush so much to master now – what happened to the days of content just being about good writing? 😉 #cmworld

@karrabarron

 

@CTrappe Or, MVT (Most Valuable Tweet!) #cmworld

@movystream

 

@frame_nation HIlarious! Or even better – when you have a great post idea and someone posts it a day or two before. #CMWorld

@cmcphillips

 

@cmcphillips Print = often undervalued but wrongly so. Many don’t want to test bebause it’s more difficult to measure. #CMWorld

@MaelRoth

 

@FiveMinPro Couldn’t agree more. Balancing patience with a sense of urgency is quite the feat #cmworld

@CrowdContent

 

@movystream *blushing* #CMWorld

@CTrappe

 

Start by understanding & building your audience. When they trust you, they’ll seek your content! #cmworld

@heidicohen

 

@karrabarron I hear you, Karra! Those were the good old days. @cmcphillips @billcush #cmworld

@pisarose

 

@movystream I liked MVP. 😉 #CMWorld

@CTrappe

 

@guyrcook We haven’t yet but do have some thoughts on that with a piece I’m working on now. A/B is based on personalization. #CMWorld

@cmcphillips

 

@JeremyBednarski This is one of those questions where we all seem to be thinking the same thing #CMWorld

@atxcopywriter

 

@heidicohen Yes, that’s a huge moment when your audience looks to you for the content you share! #cmworld

@movystream

 

Yikes, sorry I am tardy for the party. I just started a new gig. #CMworld

@Vruno

 

@CTrappe It’s like focussing on how many people saw your physical storefront instead of number of sales made #cmworld

@danielerossi

 

@CTrappe Consumption isn’t the end of the test, it’s just another step to the end goal. #CMWorld

@JeremyBednarski

 

Q7: What are some mistakes you see people make when they market their content marketing? #CMWorld

 

@Vruno congrats! And no worries. Jump on in! #CMWorld

@CMIContent

 

@Vruno Congrats! #cmworld

@movystream

 

@CTrappe Love how you put it. Absolutely right! #Cmworld

@MaelRoth

 

@cmcphillips @frame_nation That’s happened to me before – makes me feel like this: #cmworld http://twitter.com/eccushing/status/542372946941968384/photo/1

@eccushing

 

Fo’ shizzle! #CMWorld @lttlewys @CrowdContent

@FiveMinPro

 

A6: The right medium begins with knowing your audience and what will reach them most effectively! #CMWorld

@kyee17

 

@Vruno Oh yay! Congratulations, Kristine! Details you can share? #CMWorld

@cmcphillips

 

@CMIContent topics that are too specific to respective company vs. industry-applicable pieces #CMWorld

@nadia_basil

 

A7 Dumping the content online without an engaging hook. Gotta make people want to click and read/watch. #cmworld

@martinlieberman

 

@eccushing @frame_nation Exactly! #CMWorld

@cmcphillips

 

A7: They produce content they THINK the audience wants to hear without knowing the audience. #CMWorld

@EducationNews1

 

Integrate your content marketing across all of your channels & platforms. Re-envision it for each one so it’s targeted #cmworld

@heidicohen

 

A7. Not including a clear and compelling CTA in with their content #cmworld

@eccushing

 

@CMIContent A7 By Expecting What our customer is expecting from Company without taking their views #CMWorld

@ankit1989

 

Doesn’t matter what you say if there is no one there to hear you. Seek. Engage. Bond. #cmworld #TrustIsEverything

@ZenYinger

 

A7: Being “one and done.” There should be so many legs to your content & marketing. Build it so it can be reused and repurposed. #CMWorld

@cmcphillips

 

A7: So many brands #market their #content through as many channels as they possibly can. Somebody will respond, right? Sheesh. #CMWorld

@mikemyers614

 

A7: The marketing copy for the content doesn’t mesh with the content. It’s different in tone, misses key points, etc. #cmworld

@pisarose

 

@CMIContent Not enough repetition of promotion #CMWorld

@joapet

 

A7: putting awesome content behind a lead gen form. Collect names strategically…not consistently #CMWorld

@JeffLHerrmann

 

.@TPLDrew Can’t wait for your #CMWorld webinar tomorrow. https://event.on24.com/eventRegistration/EventLobbyServlet?target=reg20.jsp&eventid=904789&sessionid=1&key=F84FFF7BEE53D5474ECF7F32B3E42ABD&partnerref=TW&sourcepage=register We talked about this inflection years ago! cc @JB_Nicholson

@KylePs80

 

A7 People market their content where their own industry consumes content, not where their prospects do #CMWorld

@PatrickHayslett

 

A7 Also: Sharing links one after another after another. Or at a random time (at night) when not many are paying attention. #cmworld

@martinlieberman

 

A7: Forgetting the “paid” in the paid/owned/earned equation. Invest in the pieces of content that provide a return to you. #CMWorld

@cmcphillips

 

@cmcphillips @eccushing @JeremyBednarski “Fluency in twitter chat” – one of those modern skills employers will start looking for 🙂 #CMWorld

@atxcopywriter

 

@cmcphillips Or re-imagined. #cmworld

@pisarose

 

@CMIContent A7: clickbaiting (underdelivering) is the one I see the most. I don’t even click on the “ultimate” guides anymore #CMWorld

@MaelRoth

 

A7 – When they don’t tailor it to the audience of the platform. People are even still auto posting on Twitter from FB. Ew! #cmworld

@Vruno

 

@pisarose Love that! #CMWorld

@cmcphillips

 

A7: Not looking outside your current customer base. You spent hours on that content, make sure people see it! #CMWorld

@cmcphillips

 

Start by creating well developed marketing persona cc @kyee17 #cmworld

@heidicohen

 

@CMIContent A5 everyone believes it should be free. The freemium habit kills sales opportunities #CMWorld #cmworld

@illohifeoma

 

@CMIContent @cmcphillips That’s why I keep my photoshop files intact. No flattening 😉 #cmworld

@danielerossi

 

A7: Focusing on themselves and not their buyer/audience. No more hard sell! #cmworld

@PSEO_Inc

 

A7: Jumping on the hot topic bandwagon without offering any new/ unique insights #CMWorld

@KDADouglas

 

@lttlewys Love that you just dropped for realz! respect 🙂 #cmworld

@CrowdContent

 

“@Vruno: A7 – When they don’t tailor it to the audience of the platform. People are even still auto posting on Twitter from FB. Ew! #cmworld

@EducationNews1

 

@karrabarron @pisarose @cmcphillips Oh yeah. Most important skill we need to master today is learning fast. Very. Very. Fast. #CMWorld

@billcush

 

@martinlieberman Or the hook they try to use is too vague and not enticing enough. #CMWorld

@JeremyBednarski

 

@CrowdContent @lttlewys Oh – that’s all Brandie! #CMWorld

@cmcphillips

 

A7 Sharing links one after another after another etc. within a 5 minute (or shorter) period. What a turnoff. #cmworld

@martinlieberman

 

@Vruno Auto posts rock! #Sarcasm #CMWorld

@EducationNews1

 

Good one MT @pisarose A7: Marketing copy for the content doesn’t mesh with the content; different in tone, misses key points, etc. #cmworld

@mikemyers614

 

@vruno that is a complete “ewwww”! #CMWorld

@MoninaW

 

A7: Doing what has already been done (even well) & not taking risks. Put yourself out there – you’ll be surprised at the results. #CMWorld

@cmcphillips

 

@cmcphillips @lttlewys Love it! #cmworld

@CrowdContent

 

@atxcopywriter @karrabarron @mewzikgirl @CMIContent Me too! It’s one of my favourite parts of content marketing. #cmworld

@danielerossi

 

you’ll learn @lttlewys has what are called “mad skills” @CrowdContent #CMWorld

@FiveMinPro

 

A7: Be succinct and add humor whenever possible. #cmworld

@PSEO_Inc

 

@guyrcook Great idea! #CMWorld

@cmcphillips

 

@atxcopywriter @cmcphillips @JeremyBednarski here’s hoping! #resumebuilder #cmworld

@eccushing

 

A7 Sharing content at a random time (at night) when not many are paying attention. Be where/when your audience is. #cmworld

@martinlieberman

 

@PSEO_Inc Gosh – humor is so important! #CMWorld

@cmcphillips

 

A7: I hate it when the marketing copy for persona-based content speaks to no one. #cmworld

@pisarose

 

A7: Oh, and #using #too #many #hashtags in #SoMe. #CMWorld

@mikemyers614

 

A7. Not focusing on a logical flow of posts. One article may not convert but the next one may. Set up a nice flow to filter leads. #CMWorld

@JosephJSolis

 

@martinlieberman if you need 5 posts to tell your message, something isn’t right! #CMWorld

@MoninaW

 

A7: Corporatespeak. #cmworld

@danielerossi

 

@JosephJSolis That’s a great one! #CMWorld

@cmcphillips

 

Yes @JosephJSolis – points to a larger problem: seeing #content as a one-off tactic, not a cohesive program or strategy #cmworld

@eccushing

 

Q8: What tools do you use to measure the success of your marketing? #CMWorld

 

@PSEO_Inc agreed but humor can backfire easily ^^ #CMWorld

@MaelRoth

 

Thx, everyone. I’m new the Director of Marketing & Comms for @LtlFreeLibrary & excited to be a part of this global sensation. #cmworld

@Vruno

 

@MoninaW @martinlieberman Right! Five posts can tell something in a series, but all should have a message and CTA. #CMWorld

@cmcphillips

 

@cmcphillips Fo shizzle (tryin’ to keep up with @lttlewys ) #cmworld

@PSEO_Inc

 

@frame_nation It’s out there already for sure, you just must be looking in the right places #CMWorld

@atxcopywriter

 

#CMWorld key to group chats is easy for hosts to have busy guests use the software & recording the transcript

@furrier

 

@mikemyers614 what’s wrong with that? #sarcasm #youknowyouloveus #weloveTuesdays #CMWorld

@CMIContent

 

Gotta go! Great chattin’ folks! #JVMchat up next ..it’s a good one! #cmworld

@movystream

 

Q7 – So many! Don’t promote it is a BIG one. There is no “if you build it they will come” YOU have to spread the word. #CMWorld

@FiveMinPro

 

@FiveMinPro @CrowdContent @cmcphillips Awww, y’all!! Gotta call it like it is!! #CMWorld

@lttlewys

 

For marketing your content marketing, @JosephJSolis says to set up a nice flow between articles to filter leads #CMWorld

@lindadessau

 

@Vruno @LtlFreeLibrary Awesome! Following from all accounts I’m able! #CMWorld

@cmcphillips

 

Congrats, @Vruno! 🙂 cc: @LtlFreeLibrary #cmworld

@ReginaWalton

 

A7 Not remembering content I want to create.Have a post-it note saying “Content marketing=shark tank”Wish I remembered what I meant #cmworld

@eccushing

 

@movystream Thanks for being here! Great contributions! #CMWorld

@cmcphillips

 

A8: @triblio’s #contentmarketing software creates a beautiful experience with proven content & optimized CTAs. #CMWorld

@kyee17

 

@CMIContent Sales. #CMWorld

@mikemyers614

 

A8: Our two biggest goals are email subscribers & event attendees. Watching that growth is an important gauge for us. #CMWorld

@cmcphillips

 

@JeremyBednarski Exactly. Gotta find a good quote. Or ask a related question. Or tie it to something timely. #cmworld

@martinlieberman

 

@FiveMinPro Wait, what??? hehehe!! Great to have you back in #CMWorld

@lttlewys

 

@cmcphillips Taking risks is not easy, but so worth it. #CMWorld http://ow.ly/i/7Sx5H

@pamelamuldoon

 

@eccushing Wow. There’s definitely a gem in that idea. Love it! #cmworld

@pisarose

 

@eccushing LOL! I’ve written crazy notes to myself when I wake up with content ideas – Huh? What was I thinking? #cmworld

@lindadessau

 

A8 Tools I like to use for content, influencer and social success.. @spiderQube @BuzzSumo Google Analytics #CMWorld

@iSocialFanz

 

Content that works: Offering expertise in the form of free education/interesting info without promoting products/services #cmworld

@ZenYinger

 

A8: Analytics on native channels, @hootsuite, @bitly. And I’ve found a second home in @googleanalytics. @crestodina would be proud. #CMWorld

@cmcphillips

 

A7: A theme we’re seeing is content that is marketed towards a co’s employees. Great start but need to expand to other audiences #cmworld

@CrowdContent

 

@lttlewys Ha! That’s funny. #CMWorld

@mikemyers614

 

@pamelamuldoon Love that our team allows for that risk taking! And is rewarded! #CMWorld

@cmcphillips

 

It’s good to have some time to be back missed you guys! #CMWorld @lttlewys

@FiveMinPro

 

@CMIContent A8: mostly my brain #CMWorld [A fool with a tool is still a fool :-D]

@MaelRoth

 

@cmcphillips @moninaw Oh, I meant more along the lines of just dumping the posts so you’re annoying the audience. #cmworld

@martinlieberman

 

@lindadessau That’s exactly what happened here. Sat down to write it & realized I didn’t remember a single point. Hmmm #CMWorld

@eccushing

 

@CrowdContent Agree wholeheartedly! We’re currently working on that now with our team. #CMWorld

@cmcphillips

 

A8: Sales, @commun_it @HootSuite @simplymeasured and Google analytics!! but mostly Sales! Proof is in the $$ #ShowMEtheMoney #CMWorld

@lttlewys

 

A8: create a measurement https://analyticsacademy.withgoogle.com/course01/unit?unit=2&lesson=4 plan & use as a benchmark for success #CMWorld

@KDADouglas

 

A7 Another big content mistake is not clarifying “what’s next?” or linking to related content #CMWorld

@PatrickHayslett

 

@CMIContent Too much yelling, not enough conversation. #CMWorld

@atxcopywriter

 

@pisarose Thanks – here’s hoping I remember what I actually meant by it! #SharkTank #CMworld

@eccushing

 

@eccushing I do that too…I have a post of a list of random terms and can’t remember what I wanted to do with it..,frustrating! #CMWorld

@JeremyBednarski

 

@PSEO_Inc sometimes humor is risky cause humor is relative #cmworld

@illohifeoma

 

@martinlieberman @moninaw Totally agree – fast fingers on chats don’t always convey the message perfectly! #CMWorld

@cmcphillips

 

@CrowdContent Agreed. Employee ambassadors can tap into their personal networks – it’s only the beginning. #cmworld

@danielerossi

 

@martinlieberman @cmcphillips oh I’ve seen that and totally get it! #CMWorld

@MoninaW

 

@eccushing I try to force myself to scratch out a few points or even a rough outline – doesn’t always happen… #cmworld

@lindadessau

 

@MaelRoth @CMIContent Yeah, formulaic headlines make me less likely to click at this point #CMWorld

@atxcopywriter

 

@mikemyers614 It’s funny with Insta and hashtags!! More is actually better!! Weird, right? #CMWorld

@lttlewys

 

A7 – A second one, a complete lack of focus. Content can’t appear to be written by multiple personalities & B effective #CMWorld

@FiveMinPro

 

@eccushing Maybe selling senior leadership on the business value? Not just a wacky idea…justify the investment. #cmworld

@pisarose

 

We’ll spend the last 10 minutes asking @cmcphillips questions on marketing your #contentmarketing. Ask questions now! #CMWorld

 

@janetgranger @PatrickHayslett Totally agree! The reader/customer wants to know. Point them in a mutually-beneficial direction. #CMWorld

@cmcphillips

 

@lttlewys Yep. #instafabulous #CMWorld

@mikemyers614

 

@pisarose It had something to do with pitches and buy-in…I’ll think of it #hereshoping #brainstorm #cmworld

@eccushing

 

@PSEO_Inc Oh I don’t see why I’d offend anyone, the sentence was not to be taken seriously 🙂 #CMWorld

@MaelRoth

 

@danielerossi Totally! #cmworld

@CrowdContent

 

@lttlewys @mikemyers614 That is funny! #CMWorld

@cmcphillips

 

@cmcphillips Same here 🙂 #cmworld

@CrowdContent

 

@eccushing That’s an awesome idea. The number of notebooks I carry around! There has to be a better way… #CMWorld

@cmcphillips

 

@atxcopywriter You mean … “It was hard to have a conversation with anyone; there were so many people talking?” #CMWorld

@billcush

 

How are all of you (or your teams) marketing your content marketing? #CMWorld

@cmcphillips

 

Will 2015 be the year #content #marketing grows up? | Media Network | http://bit.ly/1uhTTDM The Guardian #cmworld #socialmedia

@ZenYinger

 

@MaelRoth @PSEO_Inc I think humour makes you more human and accessible! We use humpour #cmworld

@Plumlytics

 

@eccushing It would be cool to create a content mktg pitching scenario. What would be the Sharks’ objections? Cue Mr. Wonderful… #cmworld

@pisarose

 

@cmcphilips What’s the first step of marketing your #contentmarketing without an audience? #cmworld

@illohifeoma

 

@cmcphillips @eccushing Maybe you were going on the show to pitch your mad skills? #CMWorld

@mikemyers614

 

@cmcphillips @eccushing I use @wunderlist as a blog post idea catcher – it’s on all devices so I can usually get it in there #cmworld

@lindadessau

 

@illohifeoma Do you not know your audience, or you haven’t built it yet? #CMWorld

@cmcphillips

 

@pisarose That is a cool idea! Ps loving seeing another #SharkTank fan #nevertakeroyaltydeals #CMworld

@eccushing

 

@Plumlytics @MaelRoth But still a good point – use humor wisely…always determine your audience 😉 #cmworld

@PSEO_Inc

 

@cmcphillips Some content tools have an idea repository that you can use to share story angles with your team. #cmworld

@pisarose

 

@cmcphillips I know my audience, haven’t built yet #cmworld

@illohifeoma

 

@lindadessau @eccushing @wunderlist That’s great, Linda. @michelelinn and I have weekly conversations on tools to help us! #CMworld

@cmcphillips

 

@cmcphillips how do you successfully transition from free content to your monetized content/product/service? #CMWorld

@PatrickHayslett

 

@eccushing you get the award for hashtag of the day! #royalties #CMWorld

@MoninaW

 

Ok everyone #CMWorld, was good to be back but gotta go get ready for a client’s chat #zTalkTues that starts in like 10! Had a blast!

@FiveMinPro

 

@illohifeoma Follow twitter chats, search hashtags, build an email subscription center on website. #CMWorld

@cmcphillips

 

[BTW] For promoting new blogposts, Remarketing via Facebook ads is quite awesome in my experience #CMWorld

@MaelRoth

 

@FiveMinPro so good to have you back! Enjoy the rest of the day! #CMWorld

@CMIContent

 

@eccushing @pisarose Royalty deals. (chuckle) #CMWorld

@mikemyers614

 

We have been using Medium, Scoop.it, Storify and Haiku Deck to promote content recently. #cmworld

@PSEO_Inc

 

@cmcphillips Yes! Being a part of a team that rewards risk-taking = awesome! #CMWorld

@pamelamuldoon

 

@illohifeoma Do you have a budget? Purchase lists to start, direct mail, targeted advertising on social. #CMWorld

@cmcphillips

 

@MoninaW I humbly accept! #isthereatrophy #cmworld

@eccushing

 

@Tweetreach is great for searching hashtag strength and Symplur is amazing for Health & Wellness hashtags #cmworld

@PSEO_Inc

 

#contentmarketing #CMWorld Just catching the last 10 mins What r ur top tips on starting a blog for #SMEs b2b??

@keytosuccessni

 

@PSEO_Inchas it been working. Done some articles on medium #cmworld

@illohifeoma

 

#cmworld

@illohifeoma

 

@PatrickHayslett For us it has been building a relationship, making a connection, and building an interest in us. #CMWorld

@cmcphillips

 

@PatrickHayslett Moving from free to gated (but free) helps us move in that direction. We limit gating, though. #CMWorld

@cmcphillips

 

@illohifeoma Like the platform on Medium. Great layout and nice community too. #cmworld

@PSEO_Inc

 

#contentmarketing #CMWorld 2 blog or not to blog, that is the question??

@keytosuccessni

 

@lttlewys @mikemyers614 You’ll have that trending in no time! #CMWorld

@cmcphillips

 

@lttlewys @cmcphillips I may as well go home then, I can’t do any better this week! #CMWorld

@mikemyers614

 

@PSEO_Inc Haikudeck = awesome, saves a lot of time when you want to use SlideShare #CMWorld

@MaelRoth

 

@PSEO_Inc have those platform been working for you? #cmworld

@illohifeoma

 

@eccushing the closest thing to it… #CMWorld http://twitter.com/MoninaW/status/542377757267984385/photo/1

@MoninaW

 

Thanks @cmcphillips and @CMIContent for another great #cmworld chat! Have a great afternoon in CLE

@CrowdContent

 

@MaelRoth @PSEO_Inc I love hearing new tools – thanks for sharing this one! #CMWorld

@cmcphillips

 

@cmcphillips @lttlewys What, #instfabulous? Are you talking about #instafabulous? (I’m trying). #CMWorld

@mikemyers614

 

@cmcphillips Not enough 🙂 Mostly building connections via social media & networking and share others’ content generously #longgame #CMWorld

@atxcopywriter

 

@CrowdContent @CMIContent So glad you were here! Thank you! Say hi to the gang from us! #CMWorld

@cmcphillips

 

@CrowdContent thanks for hanging with us! Hope we’ll see you next week! #CMWorld

@CMIContent

 

Amazing conversation today! Thanks, everyone! #cmworld

@pisarose

 

@billcush @pisarose @cmcphillips or as Prof. Moody would say (to bring out my Harry Potter nerdiness lol) – “Constant vigilance!” #cmworld

@karrabarron

 

Always have fun at this chat. Thanks everyone! Keep on writing! #cmworld

@eccushing

 

@atxcopywriter Talk to any content marketers focusing on influencer marketing. You’re doing it right! #CMWorld

@cmcphillips

 

@pisarose thank you for being here! #CMWorld

@CMIContent

 

@PSEO_Inc @MaelRoth Yes definitely! U need to be aware of cultures & audience.If there’s a language barrier u have 2b more mindful #cmworld

@Plumlytics

 

Thanks to @cmcphillips for a great chat! And @CMIContent of course 🙂 Have a great week! #cmworld

@ardath421

 

@eccushing have a great day, Erin! #CMWorld

@CMIContent

 

@ardath421 @CMIContent Thanks Ardath! I really appreciate you sharing your wisdom! #CMworld

@cmcphillips

 

Thanks to @cmcphillips for joining us on our #CMWorld chat today! A great topic for marketers.

@CMIContent

 

@atxcopywriter @danielerossi @mewzikgirl @CMIContent yes! I think it’s a discussion we’d all get lots of value out of #cmworld

@karrabarron

 

@janetgranger Thanks, Janet! #CMWorld

@cmcphillips

 

@ardath421 so glad you could pop in! Happy Tuesday! #CMWorld

@CMIContent

 

@PSEO_Inc @illohifeoma Do you know what kind of audience makes up @medium? #cmworld

@danielerossi

 

@illohifeoma scoop.it works for seo of long tail keywords, storify for adding curated content to original content, Haikudeck is new #CMWorld

@PSEO_Inc

 

@cmcphillips We’re trying to find a balance between paid and owned. Is that even possible? #CMWorld

@mikemyers614

 

@CMIContent @CrowdContent thanks for great twitter chat. Learnt a lot. Looking forward to next week. #CMWorld #cmworld

@illohifeoma

 

@karrabarron @billcush @pisarose @cmcphillips As someone w/multiple pets named after Harry Potter characters, not nerdy at all #CMWorld

@eccushing

 

@karrabarron @atxcopywriter @mewzikgirl @CMIContent I think I’ll write a blog post about it 🙂 #cmworld

@danielerossi

 

@CMIContent Thank you! See you next week! #CMWorld

@Plumlytics

 

Thanks again for another great #CMWorld chat! #cmworld

@danielerossi

 

So many great tweets on today’s #CMWorld chat! @cmcphillips crushed it!

@pamelamuldoon

 

@mikemyers614 I think so. We should brainstorm soon! #CMWorld

@cmcphillips

 

Join us every Tuesday for our #CMWorld twitter chats! Next wk @JoePulizzi talks 2015 #contentmarketing predictions! http://contentmarketingworld.com/cmworld-twitter-chats/

@CMIContent

 

Thank you for chat #CMWorld. Enjoyed it!

@PatrickHayslett

 

@illohifeoma see you next week! #CMWorld

@CMIContent

 

@pamelamuldoon @cmcphillips yes she did. Never a doubt! 🙂 #CMWorld

@CMIContent

 

@lindadessau @CMIContent Thanks, Linda! So glad you were able to be here sharing your brilliance! #CMWorld

@cmcphillips

 

@mikemyers614 It is almost Wednesday, it’s a great day to start the wknd!! @cmcphillips Y’all are both #instafabulous!! #instagood #CMWorld

@lttlewys

 

@maelroth @pseo_inc Yes better to be safe than sorry, right?! #cmworld

@Plumlytics

 

@PatrickHayslett thanks for sharing your insights! #CMWorld

@CMIContent

 

Thanks for a great chat, everyone! Special thanks to @cmcphillips and @CMIContent! Have a great day! 🙂 #cmworld

@ReginaWalton

 

I gotta bolt! Have a great week, everyone, and thanks so much @CMIContent. These Tuesday chats rock my #CMWorld. 🙂

@frame_nation

 

Thanks @cmcphillips and @CMIContent! Great info! These chats keep getting better and better! #CMWorld

@JeremyBednarski

 

@MoninaW amazing. #flawless #cmworld

@eccushing

 

Find more info on @cmcphillips on the @CMIContent blog http://contentmarketinginstitute.com/author/cathy-mcphillips/ #CMWorld

@CMIContent

 

@CMIContent @cmcphillips Great job, both of you! Thanks for the insights. Talk to you again soon! #CMWorld

@mikemyers614

 

@cmcphillips @CMIContent They say hi! Yes, see you next week. #cmworld

@CrowdContent

 

@JeremyBednarski @CMIContent Thanks, Jeremy! #CMWorld

@cmcphillips

 

@ReginaWalton glad you could participate! #CMWorld

@CMIContent

 

@cmcphillips Sounds like fun…you know where to find me 🙂 #CMWorld

@mikemyers614

 

@ReginaWalton @CMIContent Thanks Regina! Hope to see you on another soon! #CMWorld

@cmcphillips

 

Awww shucks MT @frame_nation: These Tuesday chats rock my #CMWorld. 🙂

@CMIContent

 

Really enjoyed hanging out with everyone at #CMWorld today. Have a great day!

@JoshStAubin

 

@PatrickHayslett it was good chatting with you today. Thanks for sharing those tips! #CMWorld

@karrabarron

 

Will we see you in 2015? Register for #intelcontent (http://t.co/wnfJdDgcu2) and #CMWorld (http://t.co/LXOLIYBwtg) today!

@CMIContent

 

@JeremyBednarski it’s because our community gets better and better! #CMWorld

@CMIContent

 

@illohifeoma thx for all your insights today Illoh! Look forward for easing more of your stuff #CMWorld

@karrabarron

 

@mikemyers614 have a good afternoon, Mike! #CMWorld

@CMIContent

 

@lttlewys @cmcphillips Love the way you think, Brandie! Have a great week. #CMWorld

@mikemyers614

 

@CMIContent You too! #CMWorld

@mikemyers614

 

@karrabarron thanks #cmworld

@illohifeoma

 

@pamelamuldoon You are too kind. 🙂 Now time to go to my email inbox to see what I owe you… #CMWorld

@cmcphillips

 

A8: @cmcphillips event attendee, email, but what other offline tracking tools capture behaviors that drive online user engagement? #CMWorld

@talithaparker

 

@talithaparker Mostly our web and email analytics, measurable advertising results and conversions. #CMWorld

@cmcphillips

 

@karrabarron Yes she does! @eccushing #CMWorld

@cmcphillips

 

@cmcphillips Haha, I probably owe you something! Working on getting ahead before the holidays. Always lots of work, but worth it! #CMWorld

@pamelamuldoon

 

@keytosuccessni It’s a challenge, so make sure you provide them with the answers that align with company mission. No brainer! #CMWorld

@cmcphillips

 

@Annie_Kolatsis @MadreRoothman hope you can join us next time! #CMWorld

@CMIContent

 

@Annie_Kolatsis @MadreRoothman Would love for you both to join next week! We’re talking #contentmarketing predictions for 2015. #CMWorld

@cmcphillips

 

@NenadSenic We’re banking on it! We don’t even want to think about #CMWorld 2014 when you weren’t here.

@cmcphillips

 

@karrabarron presenting Neville & Weasley: fuzzy editions http://instagram.com/p/t_eV_MMO97/ #gryffindor #cmworld

@eccushing

 

@keytosuccessni I think that’s the norm, unfortunately. We’re working on improving internally as well. Helping each team member. #CMWorld

@cmcphillips

 

@Annie_Kolatsis Fantastic! My sister was in your area last spring – said it is the most beautiful place in the world! #CMWorld

@cmcphillips

 

@guyrcook Then what? Do you promote socially? Paid advertising? #CMWorld

@cmcphillips