Mobile Content Marketing: A #CMWorld Chat with Tim Hayden

timhaydenAs Andy Newbom so succinctly tweeted: 

A10: Number 1 reason NOT to focus on Mobile: You want to go out of business. #CMWorld

@Brewbom

If you’re in business and want to get better with your mobile content marketing strategy, our recent #CMWorld Twitter chat with Tim Hayden was for you. Read the transcript below or, even better, join Tim who will lead our mobile workshop at Content Marketing World on September 8 in Cleveland, Ohio.

Q1: How do people consume content differently on mobile vs. online or even offline? #CMWorld

 

A1. For starters, there’s a heavier consumption usage model than interaction model on mobile devices, I suspect. #cmworld

@kiporama

 

good timing. Mobile Marketing Assoc just released today a #mobile video report Download the report: http://bit.ly/1h9cwDt #CMWorld

@Brewbom

 

A1: Brevity rules the #mobile moment. It is about actionable content and utility. Less about entertainment. #cmworld

@TheTimHayden

 

Looking forward to today’s #CMWorld chat!

@EmilyCretella

 

A1: Mobile users are looking for the quick view/action. Often times they are researching for a future buy. #CMWorld

@SueBrady

 

A1. Desktop platforms (less mobile) lend themselves to more interaction heavy lifting. #cmworld

@kiporama

 

@CMIContent A1: I mostly stick to things I can do quickly on mobile vs. sitting down to read something. But not sure that’s normal #CMWorld

@atxcopywriter

 

@Brewbom Awesome! Thanks for sharing! #CMWorld

@CMIContent

 

A1: People will skim, interact less and walk away from non-mobile friendly sites quicker, more interaction and thought with web #CMWorld

@lttlewys

 

A1: Generally shorter attention span, less focus, better with snippets of content than full pieces. #CMWorld

@ladyluck34

 

 

 

@TheTimHayden Does that apply to both smartphone and tablets or just phones? #cmworld

@michelelinn

 

A1: If you thought #social was inbound, then #mobile, sharing content from anywhere/everywhere…it is a game changer. #cmworld

@TheTimHayden

 

Content Marketing Lead Generation:  22 Expert Tips http://ow.ly/wi1wl cc @crestodina @brennermichael #cmworld #contentmarketing

@heidicohen

 

@JakeDParent I’ve started planning my transit time to coincide w/chats– makes the commute go by quickly! #cmworld

@SFerika

 

@JakeDParent Goodness! That sounds terrible to me. Anyone ever do these #CMWorld chats on a mobile devices?

@atxcopywriter

 

A1: a good read of an article I did featuring @TheTimHayden on #mobile http://technorati.com/business/article/beauty-is-in-the-eye-of/ #cmworld

@Brewbom

 

@JakeDParent Ha! We should all be on our mobile devices doing this. #cmworld

@CMIContent

 

@SFerika @michelelinn @cmcphillips It’s really bad for me at confs or when traveling!! It’s kinda funny, I need a meal keeper 😉 #CMWorld

@lttlewys

 

Hi #CMWorld A1 mobile tends to be more snackable on smartphones, while tablet users appreciate longform if it’s slick/visual

@webber_karen

 

Learn How The @UTsandiego Increases Ad Revenue and Pageviews Post-Paywall With @anametrix http://bit.ly/1poxHdL #media #newspapers #cmworld

@RyMontano

 

A1: inline with what @TheTimHayden said on brevity on mobile: ditch the intro to your video. #CMWorld

@Brewbom

 

@lttlewys @SFerika @cmcphillips HaI I wish I could forget to eat : ) Although I do see being too much to get to eat. #CMWorld

@michelelinn

 

@CMIContent A1 I would think the main difference is how much time the person wants to spend with the content – different mindset #CMWorld

@palkoviz

 

@TheTimHayden Are entertainment & brevity and/or utility mutually exclusive ideas? #cmworld

@JakeDParent

 

@CMIContent no worries! #CMWorld

@Brewbom

 

@atxcopywriter @JakeDParent I used to do chats on my phone-it was a nightmare, but my office also monitors internet usage #dontcare #CMWorld

@eccushing

 

Good morning, all. #cmworld

@SusynEliseDuris

 

A1: Just read a stat that mobile users wait slightly longer for a page to load (over dsktp)…but not by much. #CMWorld

@SueBrady

 

.@michelelinn both, sure. Yet smartphones are with us, 3 feet away, 24/7. They disrupt & enhance “our day” #cmworld

@TheTimHayden

 

A1. Linked In consumption stats tend to bear this out… longer content produced and much less mobile platform usage. #cmworld

@kiporama

 

@lttlewys I thinks so if mobile. But if on desktop? #CMWorld

@palkoviz

 

@SueBrady Hi Sue! Great to see you! #CMWorld

@CMIContent

 

.@CMIContent Mobile users collect things more. In fact, if you can create collectible content for repeat use, you’re set. #CMWorld

@CarlaDewing

 

A1 a mobile visitor doesn’t appreciate your instant-playing video ads blaring from their device & likely bounces #cmworld

@SFerika

 

 

A1: @RayPunSD had a great stat from adobe mobile that each 1 sec delay in page load on mobile decreases conversion 1% #CMWorld

@Brewbom

 

@atxcopywriter @JakeDParent Not a whole chat, but I’ve followed parts on my phone. I’m much less likely to respond on mobile. #CMWorld

@gabbklein

 

@SFerika @JakeDParent I hope you mean public transportation 🙂 #CMWorld

@KyleAkerman

 

@atxcopywriter @JakeDParent I do #cmworld chat on phone every week as I’m commuting home (in UK). It’s a challenge!

@webber_karen

 

.@SueBrady depends on whose users you’re talking to. Bounce rates & abandoned pages galore on #mobile. #cmworld

@TheTimHayden

 

A1. I think it depends. Tablet v. phone. Also, context: If you’re on train w/ time to kill, your attention span = length of trip. #cmworld

@carmenhill

 

A1 on mobile, we have less patience for annoyances or design that gets in the way of our consuming the info we’re looking for #cmworld

@SFerika

 

@gabbklein @JakeDParent Makes sense #CMWorld

@atxcopywriter

 

@eccushing @susyneliseduris Hi Erin and Susyn! #CMWorld

@CMIContent

 

A1 Minimizing effort goes along with brevity – too hard and they move on #cmworld

@ardath421

 

@CarlaDewing Interesting. Do you have any examples of collectible content for repeat use on mobile? #cmworld

@michelelinn

 

@lttlewys @michelelinn @cmcphillips you need to pack a travel lunch kit! 😉 #cmworld

@SFerika

 

Q2: What are the first steps you should take when creating a mobile marketing strategy, and how does content fit into that mix? #CMWorld

 

A1. The less mobile the device, the easier it is to interact with the platform or service. #itypefasterthanitext #cmworld

@kiporama

 

@KyleAkerman @JakeDParent ha! yes, of course. I’m a transit-taking city dweller. 🙂 #cmworld

@SFerika

 

@TheTimHayden @michelelinn Don’t people use their tablets anyway more? It seems to be completely changing people’s mindset #CMWorld

@palkoviz

 

Smart >> @carmenhill: A1. Context matters: If you’re on train w/ time to kill, your attention span = length of trip. #cmworld

@michelelinn

 

.@kiporama typing? who types? #cmworld

@TheTimHayden

 

@ardath421 Hi Ardath! Great to see you! #CMWorld

@CMIContent

 

A1: and always remember the words of @TheTimHayden “In Mobile, It’s not about technology, it’s about behavior.” #CMWorld

@Brewbom

 

@kiporama Funny, since #Li started publishing I find I am over there more often on mobile, Their app is horrid otherwise #CMWorld

@lttlewys

 

A2: On any campaign, 1st step is always to articulate your goals! Create your content from there. #CMWorld

@SueBrady

 

Love my tablet! But still 90% desk/lap top #cmworld

@ardath421

 

Hey hey hey everyone! Sorry I’m late #CMWorld

@vegecomgirl

 

@ardath421 so true — don’t make me find a tiny X to make your pop up ad go away so I can view your mobile content! 🙂 #cmworld

@SFerika

 

@TheTimHayden #digitalimmigrants and #digitalsettlers more than #digitalnatives, Tim. B^D #cmworld

@kiporama

 

@CMIContent Hi Back! #cmworld

@ardath421

 

@SFerika Ugh! No one does. Never have noise playing on your site that people don’t choose to start! #liferules #CMWorld

@atxcopywriter

 

@SFerika Things like tiny little infographics with a million different pieces of info look horrible on mobile. #cmworld

@JakeDParent

 

A2: Understanding how your consumers interact on mobile so you can build content within appropriate context. #CMWorld

@ladyluck34

 

@SFerika great example! #cmworld

@ardath421

 

A2: Responsive: website, blog, email. As smartphones are primary device, tablets/notebooks…TVs, responsive design. #cmworld

@TheTimHayden

 

@palkoviz @TheTimHayden @michelelinn Am I an anomaly? I don’t like my iPad, would rather be on laptop or phone. #CMWorld

@cmcphillips

 

my prediction: outside of business laptops will die as tablets and phones take over next 2 years #CMWorld #mobilewon

@Brewbom

 

@atxcopywriter it’s one of my pet peeves for sure. At my desk I might just mute it. On the go, I leave the site never to return #cmworld

@SFerika

 

@vegecomgirl Hi Carmella! #CMWorld

@CMIContent

 

@michelelinn @TheTimHayden That’s interesting. I suspect more people have it that way 🙂 #CMWorld

@palkoviz

 

A1 – I am on the go 24/7 + have my #iPhone in hand. I have to be able to keep up w latest news in a way I can read/engage easily. #cmworld

@SusynEliseDuris

 

@SFerika Agreed! The content on mobile needs to be “direct,” “easy to swallow” and geared for immediate CTAs #cmworld

@vegecomgirl

 

@carmenhill Definitely true that there’s a big diff to the experience of a tablet vs. a smartphone, the data prob reflects that #CMWorld

@atxcopywriter

 

A2. as @ladyluck34 sttes, step one is KNOWING and UNDERSTANDING behavior & preference of your customers. #cmworld

@TheTimHayden

 

@ardath421 I completely agree. Though with the amt of time in word/excel, laptop is just easier. #cmworld

@cmcphillips

 

@JakeDParent ugh! And fixed width pages where you have to scroll to read it all… #cmworld

@SFerika

 

@Brewbom > than 5 seconds to load on mobile is deadly; yet most sites take longer. #cmworld

@carmenhill

 

@TheTimHayden Creating community goes beyond easy sharing. At some point, some of the users’ DNA needs 2 get in 2 the convo #cmworld

@kiporama

 

A2. Understand how your users want to access/consume your content via phone vs. tablet vs. web #cmworld

@michelelinn

 

@CMIContent Hey there! #CMWorld

@vegecomgirl

 

Think #mobile behavior BEFORE #mobile technology. #cmworld

@TheTimHayden

 

@cmcphillips Exactly, Cathy! It’s a curse for us writers 🙂 #cmworld

@ardath421

 

@Brewbom As someone who mostly writes for a living, I can’t see giving up a keyboard though. #cmworld

@JakeDParent

 

@cmcphillips I find the Ip*d useless for everything but reading books &watching Netflix 😉 I luv @Samsung tablet #CMWorld

@lttlewys

 

@CMIContent A2: Identify the channels of your audience and create the innovative one-liners to build the hype around. #CMWorld

@MUmar_Khan

 

@kiporama “community” is loose, not tight. Everyone’s a participant & a possible advocate. Not simply influencers. #cmworld

@TheTimHayden

 

@cmcphillips @palkoviz @TheTimHayden @michelelinn have you tried an iPad mini? I love mine, and keep it in my handbag. #cmworld

@SFerika

 

A 2 – Mobile should be a strategy if your prospects/custs are there. More than any distrib channel, it must be abt the experience. #cmworld

@SusynEliseDuris

 

@JakeDParent Me too. I have a great keyboard for my iPad mini. I can actually work comfortably on it! #cmworld

@lindadessau

 

A2. Content optimized 4 dynamic reformatting 2 a wide variety of devices 2 maximize a great content consuming experience. #cmworld

@kiporama

 

A2: simple rule of thumb for Mobile marketing and sites: focus on BEHAVIOR. what are customers doing on #mobile #CMWorld

@Brewbom

 

@lttlewys I actually was going to say *except for watching @netflix and @kevinspacey! #CMWorld

@cmcphillips

 

Found it: 40% dktp users abandon a website taking longer than 3 secs to load; 19% of mobile wait less than 5 seconds: Kissmetrics #CMworld

@SueBrady

 

 

 

 

@cmcphillips Goes to show we are all different and marketers need to have a strategy for different usage preferences #cmworld

@michelelinn

 

Q3: What tools or resources are essential for content marketers who are experimenting with mobile? #cmworld

 

@cmcphillips @TheTimHayden @michelelinn I don’t have tablet – I don’t see why if I have a smartphone. Everything else – laptop. 🙂 #CMWorld

@palkoviz

 

.@michelelinn Hi Michele 🙂 Nothing specific. The most viral mobile content says more about the sharers than the brand 😀 #CmWorld

@CarlaDewing

 

@JakeDParent me either, but that’s business. and I have an awesome keyboard for my iPad. #CMWorld

@Brewbom

 

@SFerika @ardath421 You keep mentioning things I HATE when I encounter them on desktop too #CMWorld

@atxcopywriter

 

A2 Goals & customer personas-which customers are viewing your brand on mobile? Their needs? Mobile #content follows those answers #CMWorld

@eccushing

 

@carmenhill that’s why people think mobile does not convert to revenue. #CMWorld

@Brewbom

 

@TheTimHayden Completely agree. Don’t need to be an influencer to want to participate in a meaningful, interactive way, tho. #cmworld

@kiporama

 

A2: Decide how the story you want to share works for mobile – how will you connect the dots? #cmworld

@ardath421

 

A2. Content has to play a considerable role in display across the devices and platforms. Don’t rely only on responsive design #CMWorld

@vegecomgirl

 

@lindadessau @Brewbom But when you add a keyboard to a tablet, doesn’t that just make it a laptop by another name? 🙂 #cmworld

@JakeDParent

 

@Brewbom agreed– make it easy for them to get whatever that is done with the least amount of work on their part possible! #cmworld

@SFerika

 

@SFerika @ardath421 Maybe don’t even use a pop-up if you detect user is on mobile device. #CMWorld

@KyleAkerman

 

@JakeDParent 😉 True enough. But it #cmworld

@lindadessau

 

@Brewbom Hmm, there’s still a lot of things that are harder to do on a tablet. Maybe a matter of the tech improving though #CMWorld

@atxcopywriter

 

.@CMIContent Your Twitter chats are rad. It’s like dipping my brain in gold. Couldn’t stay away! #CMWorld

@CarlaDewing

 

A2: True, @vegecomgirl. Content must be responsive, mobile-friendly & contextually relevant. #cmworld

@TheTimHayden

 

@CMIContent @SueBrady Can you say up your game? I knew you could, #neighbor. #cmworld

@kiporama

 

@SFerika @cmcphillips @TheTimHayden @michelelinn I am too lazy to carry around too many devices. Two phones are enough. 🙂 #CMWorld

@palkoviz

 

A2. Strategy – be mindful of how customers interact on mobile vs. web. Also the audiences you target on mobile may differ from web #cmworld

@vegecomgirl

 

Whoops! Here’s the rest… But it’s SO much lighter and more portable – MOBILE! #cmworld

@lindadessau

 

A2: Start with the personas but in terms of content assume that a large chunk of your audience will be viewing on a mobile #CMWorld

@SoutherlyComms

 

 

A3: most vital resource for marketers who r just now & only experimenting w/ Mobile is the jobs tab on LinkedIn. will need new job #cmworld

@Brewbom

 

@CarlaDewing Thanks — and interesting point about mobile content being more about sharers than brand #cmworld

@michelelinn

 

@JakeDParent I tried to turn my iPad into laptop with keybd and all. It was the print options avail when I bought my MacBook Pro. #cmworld

@SusynEliseDuris

 

A3 you need to use a tool that shows you what the experience is on a range of devices AND try some out personally too #cmworld

@SFerika

 

@JakeDParent @lindadessau exactly. that’s why laptops will go away. desktops will be home entertainment centers/TV #CMWorld

@Brewbom

 

A3. Patience. #cmworld

@kiporama

 

A3 you have to test the interaction, not just make sure your copy looks pretty #cmworld

@SFerika

 

.@SoutherlyComms ah, personas are a great place to start. Yet, #mobility is about individual users, not “looks like” media. #cmworld

@TheTimHayden

 

@Brewbom I can see that happening for sure. #cmworld

@lindadessau

 

@TheTimHayden But it does work if use smartly.. #CMWorld

@MUmar_Khan

 

A2. Also interesting to see how many of your visitors are coming to your content via mobile — and what specific content they view #cmworld

@michelelinn

 

A3: Experience it for yourself, just as your audience will – eye-opening! #cmworld

@ardath421

 

@TheTimHayden @vegecomgirl Oh, that’s all? (you’re right, of course) 🙂 #CMWorld

@mikemyers614

 

@ardath421 @KyleAkerman That’s definitely my preference but some folks just can’t part w/their pop-ups #cmworld

@SFerika

 

.@CMIContent look at scale (growth strategy)! If you can get scale right (local vs. int) you can achieve most strategic goals. #CMWorld

@CarlaDewing

 

@SFerika Do you know of a good way to test interaction on mobile? So many variables but so important! #cmworld

@michelelinn

 

A3. A phone. Use it to get answers to the questions your content addresses. How does your experience compare? #cmworld

@wittlake

 

I wrote this yesterday about #Mobilemarketing http://bit.ly/1irud5D #cmworld

@Brewbom

 

A3: IMO both a good email marketing service and strategy are necessities. Especially with email being largely accessed on mobile. #cmworld

@JessMarranco

 

@atxcopywriter @ardath421 lol yeah the things you hate on a desktop are magnified in their awfulness via mobile IMHO #cmworld

@SFerika

 

@SFerika @JakeDParent Agree. That is an awful user experience. #CMWorld

@KyleAkerman

 

A3 – It’s all about the exp, content impt, but if good UI isn’t there – ie. can they read/engage w it – it doesn’t matter. #cmworld

@SusynEliseDuris

 

A3. Willingness to eat your own dog food. Like Eric @wittlake said, get your own experience on mobile devices. #cmworld

@kiporama

 

@SFerika Do you have a tool you use for this? Is this a web experience or email experience? Or both? #CMWorld

@CMIContent

 

A3: Lots of software-as-service tools: I love Spacecraft for websites, MailChimp for email. #cmworld

@TheTimHayden

 

@ardath421 Yes! This is one of those things where it does make sense to put yourself in the shoes of your audience #cmworld

@michelelinn

 

This great fact sheet from @pewresearch provides numbers on #mobile usage/ownership/etc. http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/ #CMWorld

@JakeDParent

 

@palkoviz @cmcphillips @TheTimHayden @michelelinn I remember my 2 phone days…I always have my iPad mini and my iPhone with me #cmworld

@SFerika

 

.@kiporama I tell folks to look at their own websites, email & search results…that tells the tale of need, initial urgency #cmworld

@TheTimHayden

 

Great point! @SFerika: @atxcopywriter @ardath421 the things you hate on a desktop are magnified in their awfulness via mobile #cmworld

@michelelinn

 

@TheTimHayden I am absolutely in love with @MailChimp’s mobile app and what they are doing with mobile! #cmworld

@SusynEliseDuris

 

Q4: We all are striving to create a great mobile experience. Who is doing it well? Any B2B examples? #CMWorld

 

@michelelinn I think you really need to have hands-on testing, whether you outsource it or grab EEs and their devices #cmworld

@SFerika

 

A3 when was the last time you USED your own website or blog on a mobile device? #eatyourowndogfood #CMWorld

@Brewbom

 

@TheTimHayden That certainly brings the bird home to roost, I should think. #cmworld

@kiporama

 

A3: Using a smartphone, its camera and many peripherals avail to go further with those tools. #cmworld

@TheTimHayden

 

@JakeDParent @pewresearch @lindadessau This awesome. Thanks for sharing, Jake! #CMWorld

@CMIContent

 

My favorites are programs & sites that allow me to easily switch between devices. I think that’s also the next goldmine for ads. #CMWorld

@JakeDParent

 

A3: Mobile #analytics are key! Use analytics to help develop your #mobile strategy and measure its success. #cmworld

@RyMontano

 

@CMIContent My developers have used a variety of tools that show you the content (Web or email) in various devices+browsers #cmworld

@SFerika

 

.@TheTimHayden but what about if you have a huge number of ‘individual users’? #CMWorld

@SoutherlyComms

 

@CMIContent Um, not Time Warner Cable #CMWorld

@mikemyers614

 

A4. Nike+ mobile execution is STELLAR. Pushes their #analog products, imprints their brand on other companies’ shoes. #cmworld

@kiporama

 

@Brewbom We just had this discussion about our website and even our own emails. #CMWorld

@cmcphillips

 

@Brewbom so important to do that! #cmworld

@SFerika

 

A4: Well, Amazon is the gamechanger for B2C & B2B in many cases. I love Oracle’s Big Machines system. #cmworld

@TheTimHayden

 

At my last #contentmarketing consulting project I found out first hand the overwhelming suckle of battling CSS for #mobile #CMWorld its hard

@Brewbom

 

Time for me to bow out. Try not to say anything too brilliant now that I’m not around 😉 #CMWorld

@atxcopywriter

 

A4 – @Chase is amazing. They do #mobile well. #cmworld

@SusynEliseDuris

 

@RyMontano Thanks Ryan! Is your email partner providing this? What analytics are you pulling? #CMWorld

@CMIContent

 

@atxcopywriter Bye Kristen! #cmworld

@lindadessau

 

@atxcopywriter I’ll email you the transcript! #CMWorld

@CMIContent

 

A4: Marketers/businessfolk must respect that the “cloud” & #mobility remove friction, create efficiencies. #cmworld

@TheTimHayden

 

@cmcphillips @Brewbom email is tough b/c you know you have subscribers on Outlook 1997. #cmworld

@SFerika

 

A4. My #webdesigner tells me Microsoft Outlook mangles CSS for mobile adaptability. Makes it SO HARD. #cmworld

@kiporama

 

@atxcopywriter Have a great day! #cmworld

@SusynEliseDuris

 

A4: #Mobile can help lower operating expenses & raise revenue across any part of customer service, operations & marcom. #cmworld

@TheTimHayden

 

@CMIContent A4: Amazon and now Ebay are doing great for both B2B and B2Cs. #CMWorld

@MUmar_Khan

 

@atxcopywriter coffee soon? #cmworld

@TheTimHayden

 

One thing about #mobile that frustrates me is that many co’s rush for that #mobile app vs. making a mobile-friendly site. #cmworld

@SusynEliseDuris

 

@kiporama Outlook + mobile is such a tough nut to crack. Does your designer have any suggestions? #CMWorld

@michelelinn

 

@SFerika @Brewbom Yes – but how many of your subscribers use it bc of company dictate? Still need to make it work for them. #CMWorld

@cmcphillips

 

A4: Anametrix has a #mobile app that allows you to see your #analytics anywhere in real-time. http://bit.ly/1pKt0v0 #CMWorld

@RyMontano

 

@CMIContent @SFerika I like @litmusapp for checking how emails will render on different devices. #CMWorld

@KyleAkerman

 

@kiporama I’m pretty sure Microsoft (insert name of any of their products) mangles mobile. #CMWorld

@JakeDParent

 

@michelelinn I know he solved it (with much work). I could ask him to summarize. Message me, Michele and I’ll get info. #cmworld

@kiporama

 

I chose my blog theme primarily on how mobile optimized it was. #mobielfirst #cmworld there is only one screen, the one you are on

@Brewbom

 

Q5: As marketers, we’re well versed on our mobile devices. Are our customers as savvy? Where can we find info on their habits? #CMWorld

 

@SFerika I agree completely. It’s tough to know if you are testing all variables. But, just see what devices users are coming from #cmworld

@michelelinn

 

@cmcphillips @Brewbom exactly! I had outdated Outlook and mandated IE7 at a former employer; often had bad user exp #cmworld

@SFerika

 

@KyleAkerman @SFerika @litmusapp We are looking into that ourselves! #CMWorld

@CMIContent

 

@JakeDParent Oh, #SNAP, Jake! B^D #cmworld

@kiporama

 

.@JakeDParent well, when you are as big as Microsoft, you can’t please ALL people ALL the time. #cmworld

@TheTimHayden

 

@cmcphillips @SFerika true, BUT in my opinion you canNOT OPTIMIZE for worst-case outliers like outlook. #cmworld

@Brewbom

 

@SusynEliseDuris @Chase Agreed! #CMWorld

@vegecomgirl

 

A5. It varies by market, but yes, many are. If you market to sales or IT, you aren’t as mobile savvy as you think… #cmworld

@wittlake

 

@kiporama Will do! Would love to learn about it for our sake. Really appreciate it! #cmworld

@michelelinn

 

Thanks @CMIContent for asking for B2B examples! I raised hell on a #PRSA webinar last wk about lack of coverage #redheadedstepchild #CMWorld

@eccushing

 

@michelelinn Copy that. #cmworld

@kiporama

 

@michelelinn it’s so important to be aware of what devices/browsers your audience is using! It may not match industry trends #cmworld

@SFerika

 

A5: When rolling out new #mobile solutions/services, a brand must EDUCATE & teach customers how to use “new” services. #cmworld

@TheTimHayden

 

A5: Google analytics, @KISSmetrics and @mixpanel all give detailed mobile use, paths, landing pages etc #CMWorld

@Brewbom

 

@Brewbom @cmcphillips nod, agreed. Just don’t make it awful or unrenderable for them! 🙂 #cmworld

@SFerika

 

@Brewbom @SFerika But are they all really outliers? Is everyone as savvy as the marketers trying to reach them? #CMWorld

@cmcphillips

 

A3. I added a “Mobile Friendly?” column to my content audits. Astonishing how much content fails the test! #CMWorld

@carmenhill

 

A5: Great question. We have to remember our customers typically aren’t as savvy (except those that are). Depends on the audience. #CMWorld

@mikemyers614

 

@TheTimHayden Some truth to that, but mobile services need to be intuitive enough that traditional teaching isn’t required. #cmworld

@wittlake

 

A5: the biggest challenge to marketers is “desktop blindness”, preventing consideration of smaller screens, context, life… #cmworld

@TheTimHayden

 

A5: Varies by industry. But ask them! Your customers can be a great source of information. Search industry reports and standards. #CMWorld

@ladyluck34

 

A5. I think there’s an interesting distribution along the “savvy curve. the patience/savvy formula is what I’d like to know. #cmworld

@kiporama

 

A5. The patience-to-savvy ratio, that is. #cmworld

@kiporama

 

@cmcphillips @SFerika certainly bares thought, analytics will give you some insight as to OS, browser etc. optimize for majority #CMWorld

@Brewbom

 

.@wittlake agree, kinda. Human behavior is changing, becoming more human with #mobile… #cmworld

@TheTimHayden

 

A5 mobile use varies a ton by industry in B2B; lots of enterprise FiSvc folks still using Blackberry as work device #cmworld

@SFerika

 

@wittlake @TheTimHayden Or at least make that teaching process intuitive during the design process. #cmworld

@JakeDParent

 

@atxcopywriter Have a great day, Kristen! #CMWorld

@KyleAkerman

 

.@wittlake still, innovation should be about pragmatism, doing what’s plausible vs. what’s possible. #cmworld

@TheTimHayden

 

@SusynEliseDuris So true, especially interesting since first time visitor/infrequent will rely on the site, not bothering with app #CMWorld

@palkoviz

 

@Brewbom @SFerika As you can assume, we’re knee-deep in this at the moment. #CMWorld

@cmcphillips

 

Have to jump on a call – carry on everyone – Thanks to @TheTimHayden! #cmworld

@ardath421

 

A5 Don’t forget @Forrester and MMA have some great reports on #mobile behaviors as well as best practices. #cmworld

@SusynEliseDuris

 

@JakeDParent @TheTimHayden Yes, which means most use cases shouldn’t require much traditional teaching IMO. #cmworld

@wittlake

 

@ardath421 thanks for stopping by! #cmworld

@TheTimHayden

 

@KyleAkerman Is it that obvious? 🙂 #CMWorld

@cmcphillips

 

True > MT @SFerika A5 mobile use varies a ton by industry in B2B; lots of enterprise FiSvc folks still using BB as work device #cmworld

@mikemyers614

 

@cmcphillips @Brewbom I’m hoping you guys come up w/an engaging mobile newsletter experience! #cmworld

@SFerika

 

@cmcphillips @SFerika I bet! it is NEVER easy, that’s why I think it’s about behavior not tech. WHY not how. #CMWorld

@Brewbom

 

@Zero7CO @TheTimHayden my point is they jump to the app without research. If app makes sense, do it, but research first. #CMWorld

@SusynEliseDuris

 

@cmcphillips @Brewbom I love curated content via newsletters but they rarely work well on mobile. Lots of room to innovate #cmworld

@SFerika

 

.@CMIContent @kiporama sure. Unique to each brand, product & market segment. Uniformity is dead. #cmworld

@TheTimHayden

 

@cmcphillips No. I’m just getting better at reading between the lines 🙂 #CMWorld

@KyleAkerman

 

Q6: People read quickly on mobile. Do we need to adjust our marketing for shorter bursts of time? Increase frequency of message? #CMWorld

 

The browser is the future, not apps. #cmworld

@TheTimHayden

 

@TheTimHayden @CMIContent In short, know your demography. #cmworld

@kiporama

 

@SFerika Also, I would think it would be different for international companies #CMWorld

@palkoviz

 

.@CMIContent A5: Depends. You have to adequately segment – prioritize, incentivise and socialize the app-centric feedback process. #CMWorld

@CarlaDewing

 

BTW a protip for making really nice responsive graphics look good and load fast on #mobile is @canva #CMWorld

@Brewbom

 

True MT @SFerika: @cmcphillips @Brewbom I love curated content via newsletters but they rarely work well on mobile. Room to innovate #cmworld

@SusynEliseDuris

 

A6. YES. But key: we expect quicker answers today on ALL platforms, not just mobile. #cmworld

@wittlake

 

 

 

 

A6: all of that, and make content actionable. Mobile experiences are about making decisions & taking actions. #cmworld

@TheTimHayden

 

@SFerika @cmcphillips room a plenty #cmworld

@Brewbom

 

A6. Again, this goes 2 the patience-to-savvy ratio. I suspect if U have a complex sale, there’s greater patience. #testfirst #cmworld

@kiporama

 

A6: Not sure about frequency, but shortening/focusing the message is necessary. #CMWorld

@palkoviz

 

#CMworld A5 varies by sector and part of the world! #SocialMedia insights would be the right place to look for it

@avik_munshi

 

A6. More complex sale/product commands greater attention span. #yetanotheruntestedhypothesis #cmworld

@kiporama

 

@Brewbom That’s the 2nd time @canva has come up in our chats! #CMWorld

@CMIContent

 

.@kiporama demography…geography, socio-cultural & behavioral insights are required for success. #cmworld

@TheTimHayden

 

A6 Follow the best practices – one being create smaller chunks of content – marketers must be good at maximizing the limited space. #cmworld

@SusynEliseDuris

 

Why You Need Up-cycled Content Marketing Now! – http://ow.ly/w1RgW #contentmarketing #cmworld

@anndamv

 

A6. It’s more about being direct with quick CTAs than timing & frequency. Certainly know the best time/action from data to connect #cmworld

@vegecomgirl

 

@TheTimHayden #moneyshot, Tim, yes. #cmworld

@kiporama

 

A6: Definite yes, but, I sold cable on mobile & it was a huge success even though it takes time. Commuting is great for that… #CMWorld

@SueBrady

 

A6: mobile has made us all mobile speed. all of your content should be digestible and chunked #CMWorld

@Brewbom

 

A6: Still need to be able to get the message across. Break it up so it’s snackable: subheads, bullets, etc. #CMWorld

@mikemyers614

 

.@CMIContent A6: The tech lets people down. Mobile is clunky. Leap motion fixes that – free exploration = longer engagement #CMWorld

@CarlaDewing

 

A6. Be smart and try not to add to the noise, #CMWorld

@vegecomgirl

 

@CMIContent @TheTimHayden I like apps for transactional interactions like booking a reservation via OpenTable versus mobile site #cmworld

@SFerika

 

#CMworld A3 mobile adaptive web & most importantly apps are tailored perfectly for different OS platforms & not merely a touch app!

@avik_munshi

 

@iSocial_Fanz @TheTimHayden Hi Brian! Great to see you! #CMWorld

@CMIContent

 

Pew did show that (at least in terms of reading articles) that people actually willing to spend MORE time when using mobile. #CMWorld

@JakeDParent

 

@CMIContent @canva someone might have to write a sweet writ up about them on #cmworld : )

@Brewbom

 

.@CMIContent @BrewBorn aha. #social is good, but remember: EVERYONE has email/browser/SMS, not everyone has FB/Twitter. #cmworld

@TheTimHayden

 

Agree but so much easier said than done! @Brewbom: A6: all of your content should be digestible and chunked #CMWorld

@michelelinn

 

@CarlaDewing @CMIContent Carla, I was WAY underwhelmed by LEAP Motion. Used it twice and unplugged. Better these days? #cmworld

@kiporama

 

@SFerika @michelelinn Agree. Don’t assume. You can easily find out in Google Analytics. #CMWorld

@KyleAkerman

 

@michelelinn yeap! marketing is damn hard work #CMWorld

@Brewbom

 

@CMIContent A6: Yes. Audiences these days have shorter attention spans too! Content needs to be short and to the point. #CMWorld

@AdrienneSender

 

Are you putting content where your audience is? 20 Best Content Distribution Platforms http://ow.ly/w3OdI #content #cmworld

@anndamv

 

@TheTimHayden @BrewBorn Great point! #CMWorld

@CMIContent

 

A6: For mobile, create snackable moments that are contextual, complete & inspiring. #CMWorld #intelligentcontent

@PMItv

 

.@JakeDParent again, the device goes everywhere with its user. Trains, planes and toilets. #time #cmworld

@TheTimHayden

 

@AdrienneSender Thanks for joining us, Adrienne! #CMWorld

@CMIContent

 

@Brewbom @michelelinn wait, but I thought everyone was a marketer? And a writer? 🙂 #cmworld

@SFerika

 

.@PMItv just don’t call it “snackable”, please. OK? 😉 #cmworld

@TheTimHayden

 

@SFerika @michelelinn especially at #startups #marketingissodamnEZ #CMWorld

@Brewbom

 

@TheTimHayden So true. I often wonder if the pendulum will swing the other way. See lots of criticisms of this behavior lately. #CMWorld

@JakeDParent

 

#CMworld A6 with endless content brevity & preciseness of the ad really matters! Attractive and Interesting enough to provoke action

@avik_munshi

 

Q7: It can be tough to create email that renders well on mobile and all desktop clients. Any suggestions? #CMWorld

 

A6 that snackable, chunked mobile content also needs to be seamlessly shareable #cmworld

@SFerika

 

A6: Yes! I often read a snippet and fav to check out the full content later on a different device. #CMWorld

@ladyluck34

 

@TheTimHayden Ha Ha. I don’t like that term – makes me hungry and want one of those #snackables in the refrig section. 🙂 #cmworld

@SusynEliseDuris

 

another @TheTimHayden ism : There is only one screen: The one you are on. #CMWorld

@Brewbom

 

@lindadessau @SFerika @Brewbom @michelelinn Wait. What’s marketing? #CMWorld

@vegecomgirl

 

Syndicated Content: Why, When & How http://ow.ly/wgyKx #SEO #cmworld #contentmarketing via @heidicohen

@anndamv

 

@TheTimHayden @PMItv sorry I just did 😉 #cmworld

@SFerika

 

@cmcphillips @Brewbom @SFerika We overestimate how savvy users are. Doing work now and found +50% of users are on IE browser. #CMWorld

@KyleAkerman

 

.@kiporama @CMIContent It’s getting there! There is special value for team collaboration and brand gamification. #CMWorld

@CarlaDewing

 

@SusynEliseDuris @TheTimHayden agreed – you don’t want to get #hangry during a chat! #CMWorld

@eccushing

 

A7. Smart designers who are strong on coding skills. #cmworld

@kiporama

 

@lindadessau @sferika @michellelin @brewborn No, anyone is a writer & a blogger with #mobile. #cmworld

@TheTimHayden

 

@Brewbom @michelelinn oy vey. #startuplife #cmworld

@SFerika

 

A7: I’m not a fan of responsive design. I say design separately for mobile. #CMWorld

@SueBrady

 

@CarlaDewing @CMIContent Thanks for the #G2 on it. I’ll re-engage and see what I’ve missed. B^D #cmworld

@kiporama

 

@TheTimHayden talking about screens, what is your take on multi-screen marketing and what works? #cmworld

@SusynEliseDuris

 

A7. Simplify! Every personal email reads well on all devices. The marketing fluff is the problem. #cmworld

@wittlake

 

@carmenhill I like this! You’re probably ahead of most by thinking about this. #CMWorld

@KyleAkerman

 

A7: for mobile email @litmusapp rocks for testing and has lots of tools #cmworld

@Brewbom

 

A7: I like what @Marketo & @Mailchimp are doing with responsive forms/templates. #cmworld

@TheTimHayden

 

A7: There are tools that can help you format emails to look good for both desktop and mobile. #CMWorld

@ladyluck34

 

@KyleAkerman @Brewbom @SFerika Wow – that’s an incredible stat! cc: @michelelinn #CMWorld

@cmcphillips

 

 

A7 @SueBrady some companies don’t have the resources which makes responsive design a win for them. #cmworld

@SusynEliseDuris

 

How do folks feel about video on mobile? It’s cool when at home, but I don’t tend to push play when in public. #CMWorld

@JakeDParent

 

@KyleAkerman @cmcphillips @Brewbom I believe it! Many workplaces push out an image and lockdown your system so you can’t install #cmworld

@SFerika

 

Access is the difference! #Mobile sites appear in searches and can be used immediately by your customers. Apps need downloading! #cmworld

@RyMontano

 

@KyleAkerman I’ll vouch for @carmenhill on that, she’s WAY ahead of me at least. 🙂 #cmworld

@wittlake

 

#CMworld A7 Mails are also subject to personal preference! Like I would prefer simple content with precise subject instead of a brochure…

@avik_munshi

 

@SueBrady Some forget that even in responsive design you have to mindful of device rendering! It’s just not platform. #CMWorld

@vegecomgirl

 

A7 check your HTML, simplify your copy. Also, @MailChimp has some awesome mobile templates now #CMWorld

@eccushing

 

@TheTimHayden @lindadessau @SFerika @michellelin Anyone can, but not everyone should #CMWorld

@mikemyers614

 

A7: And, I like @Aweber & @litmusapp’s #responsive tools, for design, at least. #cmworld

@TheTimHayden

 

.@kiporama @CMIContent For sure 🙂 If nothing else, sign up for their newsletter for updates. These are progressive people! #CMWorld

@CarlaDewing

 

@TheTimHayden @lindadessau @michellelin I think this sentiment is why I see so many writing gigs for $10/hr. #cmworld

@SFerika

 

@CMIContent A7: Test it again and again before sending it! Make it simple, informative and innovative. #CMWorld

@MUmar_Khan

 

@vegecomgirl @SueBrady yes – “responsive” does not equal “magic” – it can still render wonky. #CMWorld

@eccushing

 

A7: again, email is about being actionable on #mobile. Are you asking questions, polling, generating feedback/content? #cmworld

@TheTimHayden

 

@SusynEliseDuris Oh dear! #cmworld

@lindadessau

 

@JakeDParent I never ever watch video on my phone b/c I’m usually using it to read while on transit #cmworld

@SFerika

 

I love what my friends @TogetherMobile are doing to help with this. (disclosure: I advise them) #cmworld

@TheTimHayden

 

@SusynEliseDuris True, but even if Resp. Design isn’t more expensive, if you garner fewer cust. due to design, it’s not worth it. #CMWorld

@SueBrady

 

@SFerika @TheTimHayden @lindadessau @michellelin you can also get 5,000 REAL quality twitter followers $5 #cmworld but we all should write

@Brewbom

 

Whoops that “Oh dear” was meant for @SFerika re: $10 writing gigs 😉 #cmworld

@lindadessau

 

@RyMontano Great point – have you tested this? #CMWorld

@CMIContent

 

Don’t take the readers “attention” for granted.. and make it easy to social share! #CMworld

@iSocial_Fanz

 

A7 I know many folks don’t like #responsivedesign but it can work + espec good for #nonprofits and those who have ltd. resources. #cmworld

@SusynEliseDuris

 

Video on #mobile: keep it brief, make images larger, have clean sound. Respect that users are faced with #data plans, too. #cmworld

@TheTimHayden

 

@vegecomgirl Exactly. And your positioning hierarchy might be different on mobile for ease of use. #CMWorld

@SueBrady

 

@CMIContent @JakeDParent I do not like video. rarely if ever watch it. video is too obviously marketing fluff #cmworld

@Brewbom

 

Q8: What is the best way to design a website for mobile? Responsive design? Adaptive design? Custom work? #CMWorld

 

@lindadessau It does really make me sad to see writing so devalued. You’re not getting the same expertise/skill at that price! #cmworld

@SFerika

 

@iSocial_Fanz can’t stand institutional cultures of #contemptforthecustomer. They pay the bills, DANG IT! (#justbreathe, Kip) #cmworld

@kiporama

 

@SFerika That’s so true! I feel the same way. #cmworld

@lindadessau

 

@kiporama haha so true… last time I checked without customers those leaders are still talking heads just ones w/o a biz 🙂 #CMworld

@iSocial_Fanz

 

A8: mobile waterfall: 1. responsive at bare minimum 2. adaptive/dual versions 3. mobile optimized with behavior focus #CMWorld

@Brewbom

 

A8: We have to come to grips that #responsive CSS is not just about 4″ smartphone screens. #cmworld

@TheTimHayden

 

@lindadessau I would go “oh dear” with $10 writing gigs as well. @SFerika #cmworld

@SusynEliseDuris

 

A8. Doesn’t that depend on what you mean by “best?” Best cost, best experience, best findability, best sharing… #cmworld

@kiporama

 

@Brewbom @CMIContent I think in general though, people LOVE video. It’s so much more engaging (and passive) than text. #CMWorld

@JakeDParent

 

@TheTimHayden Again, something that we as marketers might not think of – data plan limitations! #CMWorld

@cmcphillips

 

@lindadessau I realize that as a content marketing consultant that does a ton of writing for hire I’m biased 😉 #cmworld

@SFerika

 

@CMIContent A8: The mixture of all three of them always work well. #CMWorld

@MUmar_Khan

 

@SFerika @Brewbom @michelelinn I was an engineer for 10+ years 🙂 #CMWorld

@KyleAkerman

 

@SusynEliseDuris @lindadessau I suppose they’re better than the ones that pay you with exposure for your writing… 😉 #cmworld

@SFerika

 

A8: I wrote about why I favor custom design over responsive (sorry if not cool to post that): http://wp.me/p3Vqlv-Y #CMWorld

@SueBrady

 

@JakeDParent @CMIContent I and SO MANY people I know are not people inn general, we all dislike video. I can read faster than video #CMWorld

@Brewbom

 

Webinar starts in 15 minutes. If you need help w/ your webinars, don’t miss it. https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&eventid=782628&sessionid=1&key=5B11CB9F54B42C8145A957AA93444E58&partnerref=CMISITE&sourcepage=register #cmworld cc: @ON24

@JoePulizzi

 

@SFerika @lindadessau I saw the result of $10 writing at work, threw a FIT & spearheaded effort to get in-house writer (& became one) #cmworld

@eccushing

 

#CMworld A8 custom work, the screen size and OS platforms affect the experience! But adaptive work can also serve the purpose

@avik_munshi

 

@SFerika @lindadessau Agree. These days, one big (shared) fail and it would have been worth it to hire a pro. #CMWorld

@mikemyers614

 

A8: I really like CMS platforms such as @go_spacecraft, who get the “long tail” of responsive: phones, tablets, TVs, wearable’s! #cmworld

@TheTimHayden

 

@JoePulizzi you trying to hijack my chat? hehe #cmworld

@TheTimHayden

 

@SueBrady No – it’s great! Thanks for sharing. #CMWorld

@CMIContent

 

@jamescullen88 @KyleAkerman @cmcphillips @Brewbom a lot of legacy enterprise apps require it to work 🙁 #cmworld

@SFerika

 

@eccushing Yikes! #cmworld

@lindadessau

 

@eccushing @lindadessau That rocks! Having an in-house writer is a great investment that pays off quickly in quality #cmworld

@SFerika

 

@TheTimHayden @JoePulizzi 🙂 Back-to-back CMI/#CMWorld brilliance today!

@CMIContent

 

@vegecomgirl @SueBrady You also have to be mindful of content strategy/IA. Responsive design can push critical info to end. #CMWorld

@carmenhill

 

@TheTimHayden Uh, yes. Got a problem with that? #CMWorld

@JoePulizzi

 

@lindadessau It was AWFUL. No one should EVER use those types of writing services #CMWorld

@eccushing

 

A8: it is important to know investments for the next 18-24 months (web, email, other) will have 100’s of device types/form factors #cmworld

@TheTimHayden

 

@SFerika @jamescullen88 @KyleAkerman @cmcphillips you had me at ‘legacy enterprise apps” #CMWorld #geektalk

@Brewbom

 

@JakeDParent @Brewbom @CMIContent Not everyone! I’ve heard from many like me who don’t have time/attention; prefer to scan text. #CMWorld

@gabbklein

 

@carmenhill @vegecomgirl Yes! Nodding head up and down. #CMWorld

@SueBrady

 

@JoePulizzi step outside? #cmworld

@TheTimHayden

 

@JoePulizzi @TheTimHayden FIGHT! FIGHT! FIGHT! #CMWorld

@Brewbom

 

Oops I think I was talking responsive design for both A7 & A8. It’s a hot topic. Research before saying no to #responsivedesign. #cmworld

@SusynEliseDuris

 

@lindadessau @SFerika @lindadessau Yes it does – the 2 of us have carved out our own processes & can support each other. I love it #CMWorld

@eccushing

 

@JoePulizzi @TheTimHayden Gentlemen, gentlemen! I’ve got it all under control. 🙂 #CMWorld

@cmcphillips

 

Q9: If a company wants to get started in mobile, is it best to start with their website or email program? #CMWorld

 

Lots of great questions & audience insights shared here today. Wow! #cmworld

@TheTimHayden

 

.@CMIContent A8: Custom allows for more intricate data integration and measurement, but it’s costly and you need a superb team. #CMWorld

@CarlaDewing

 

@gabbklein That’s me as well – much prefer to scan text than watch video. #cmworld

@lindadessau

 

@CMIContent A8: Depends on the purpose of the website & the goals that need to be met. I think they each have their pros and cons. #CMWorld

@JoseLTorres

 

@SueBrady @carmenhill Agreed #CMWorld

@vegecomgirl

 

@cmcphillips Room for both @JoePulizzi @TheTimHayden, right, Cathy?? #CMWorld

@lttlewys

 

@cmcphillips You tell ’em, Cathy! Keep these fellas under control here. #cmworld

@lindadessau

 

@TheTimHayden @joepulizzi is always butting in. Hmmm. #Cleveland complex?? #steelers #cmworld

@SusynEliseDuris

 

@wittlake @carmenhill Both of you are leading the pack. That’s why I’m here. It’s great learning from the best minds 🙂 #CMWorld

@KyleAkerman

 

A9: Website is critical. We’ve been trained to go to Google for answers & a responsive site helps Google help you. #cmworld

@TheTimHayden

 

@TheTimHayden Agree! We knew we asked the right person for the job! And our #CMWorld community is pretty darn brilliant.

@cmcphillips

 

@gabbklein @Brewbom @CMIContent I get that. But the data show pretty clearly that people (in general) REALLY like video. #CMWorld

@JakeDParent

 

A9. Start where you expect people to engage. For most, that is the site. But WHY WHY WHY doesn’t your email work yet? #cmworld

@wittlake

 

A9: I would say website, since there is usually the first touch from people, especially those on Social channels #CMWorld

@lttlewys

 

@CMIContent A8. Custom design for mobile means doing everything 2x. As @karenmcgrane says: “Don’t get forked!” #cmworld

@carmenhill

 

Test & Tweak your content on mobile.. ask.. better yet listen to your customers feedback! #CMworld

@iSocial_Fanz

 

@CMIContent A9: Choose the channel that works well for them.. They may even do the proper Press Releases and Social Media. #CMWorld

@MUmar_Khan

 

@KyleAkerman @wittlake @carmenhill We agree with that! #CMWorld

@CMIContent

 

@JakeDParent @gabbklein @CMIContent its easy to focus on feeding the masses. but quite often it’s the FEW who feed you. #CMWorld

@Brewbom

 

@SFerika @lindadessau You’re also RIGHT! #CMWorld

@carmenhill

 

@TheTimHayden @lindadessau @SFerika @michellelin And a photographer! #CMWorld

@KyleAkerman

 

A9. #chickenandegg? Getting people 2 sign up w/ a great mobile experience followed up with a poor mobile website = unsubscribe. #cmworld

@kiporama

 

@carmenhill YES! And depending on implementation, the 2x can also can cause a disconnect when sharing. @CMIContent #cmworld

@wittlake

 

@JakeDParent @gabbklein @Brewbom @CMIContent Which is why we have to understand audience preferences and not default to personal #cmworld

@SFerika

 

A9: the “web” is what will connect & link all devices, platforms & “search” tools. A simple responsive site is paramount. #cmworld

@TheTimHayden

 

@Brewbom again, I get it. Depends on audience. But you also can’t market to an audience based on YOUR preferences instead of theirs. #CMWorld

@JakeDParent

 

@Brewbom That’s profound. I may have to read that a few more times. #cmworld

@lindadessau

 

.@kiporama Exactly-if the egg (email) leads back to a sad-looking chicken, you’re not going to buy any more eggs #extendedmetaphor #CMWorld

@eccushing

 

A9 – this is where analytics can help – where are people coming in from – email, website? Start there. #cmworld

@SusynEliseDuris

 

@KyleAkerman @TheTimHayden @lindadessau @michellelin and a graphic designer! #cmworld

@SFerika

 

@lindadessau jaja awesome! #CMWorld

@Brewbom

 

@kiporama Is it really? Peeps have to prioritize where they spend money when they can’t do both, need to pick most accessed #CMWorld

@lttlewys

 

#CMworld A9 looking at the current increased presence of mobile on #SocialMedia it definitely is the best!

@avik_munshi

 

@Brewbom @SFerika @TheTimHayden @lindadessau @michellelin Dammit. I overpaid. #CMWorld

@KyleAkerman

 

If you want people to engage & build relationships DON’T ignore them or send from a Do not reply account! #CMWorld

@iSocial_Fanz

 

@JakeDParent @Brewbom If your audience is me tho, I only like cat videos. Give me a SlideShare any day! 😉 #cmworld

@SFerika

 

@lttlewys I guess it’s a function of how much you deliver by email versus how much is consumed on the web. #cmworld

@kiporama

 

@JakeDParent preaching to the choir man! I agree with that! I spent the last 90 days trying to teach that to a startup #CMWorld

@Brewbom

 

@CMIContent @TheTimHayden @JoePulizzi How am I supposed to go off the grid with all this goodness? #badatvacation #CMWorld

@carmenhill

 

@KyleAkerman @SFerika @TheTimHayden @lindadessau @michellelin scammed! get hip to the scams Kyle! #CMWorld

@Brewbom

 

@SFerika @Brewbom https://www.youtube.com/watch?v=cbP2N1BQdYc #CMWorld

@JakeDParent

 

@carmenhill Can’t do it! #cmworld

@lindadessau

 

@carmenhill @TheTimHayden @JoePulizzi I’ll send you the rest of the transcript, and get the webinar on demand when you’re back! #CMWorld

@cmcphillips

 

Q10: Are there any reasons companies DON’T need to create a channel plan for mobile or is this something we all need to be doing? #CMWorld

 

@kiporama Probly tru, if you do a ton of email campaigns vs. sending people to ur site, then optimizing one over the other is better #CMWorld

@lttlewys

 

@cmcphillips and, I’ll tune in to answer questions then, too. 🙂 #cmworld

@TheTimHayden

 

@iSocial_Fanz So important to monitor email inbox you send emails from! People DO reply and deserve a response! #cmworld

@SFerika

 

A10: Number 1 reason NOT to focus on Mobile: You want to go out of business. #CMWorld

@Brewbom

 

A10: There are tons of stats about how many users are on mobile and what they do there. You must have a plan. #CMWorld

@SueBrady

 

@TheTimHayden It’s only fair, you have to hijack the webinar 😉 @joepulizzi #cmworld

@lindadessau

 

@carmenhill Turn off your phone and internet. Enjoy. (but respond to my meeting email first) 😉 @TheTimHayden @JoePulizzi #cmworld

@wittlake

 

A10 unless your customers are all in a restricted from mobile use zone 24/7, you need to be paying attention #cmworld

@SFerika

 

A10: Across all industry #mobile for marketing, ops & #custexp is vital. No one can ignore the age of #mobility. #cmworld

@TheTimHayden

 

A10: #mobile is as mobile does. #cmworld

@Brewbom

 

A10 #Mobile is not necessary if your audience isn’t on #mobile yet. Don’t close door, just wait until timing is right. #cmworld

@SusynEliseDuris

 

A10. Can’t ignore it, but it must be done well. #nailitthenscaleit #cmworld

@kiporama

 

@JakeDParent @Brewbom Yeah! Kittens! <3 #cmworld

@SFerika

 

My 6 favorite mobile productivity apps… If they don’t do mobile they don’t help me! http://buff.ly/1u0fRgV #CMworld http://t.co/hbQfBuEJXj

@iSocial_Fanz

 

A10: #mobility is about technology/media, people & processes. Everything can become more efficient & effective. #cmworld

@TheTimHayden

 

@iSocial_Fanz you fancy, Fanzo. #cmworld

@TheTimHayden

 

@Brewbom Is that all you have to say about that? :)#CMWorld

@mikemyers614

 

@jamescullen88 @cmcphillips @Brewbom @SFerika Yep. I’m sure it varies depending on the market. But it pays to check 🙂 #CMWorld

@KyleAkerman

 

. @SusynEliseDuris Would love to hear about a viable audience who is NOT on mobile in some way! #CMWorld

@Brewbom

 

A10: If a business wants to be contacted, they need to consider mobile or they’re missing out. Even if it’s just local listings. #CMWorld

@JessMarranco

 

Lunchtime for me – all that talk about snackable sizes made me hungry 🙂 Have a good week everyone! #CMWorld

@eccushing

 

@lttlewys I’ll call you in a few! #CMWorld

@cmcphillips

 

It is time to change #mobile from a noun to a verb. Be mobile, not do mobile. h/t @bradmays #cmworld

@TheTimHayden

 

@CMIContent jaja! well I do think in twitter chunks now. #selfmonitoredcontent #CMWorld

@Brewbom

 

Did we miss your question in today’s chat? Email cathy[at]http://contentinstitute.com and we’ll be in touch. #CMWorld

@CMIContent

 

.@CMIContent Companies that like to be swathed in the dust of their competitors do not need mobile channel plans. They need ideas. #CMWorld

@CarlaDewing

 

@SFerika my cat Nova. she’s a grumpy one. #CMWorld http://t.co/tg3AxeoPGb

@JakeDParent

 

Dang > MT @TheTimHayden A10: #mobility is abt technology/media, people & processes. Everything can become more efficient/effective. #cmworld

@mikemyers614

 

@TheTimHayden thanks 🙂 #CMworld

@iSocial_Fanz

 

@eccushing You too, Erin! Thanks! #CMWorld

@CMIContent

 

Thank you @TheTimHayden for joining us on our #CMWorld chat today! We’re ready to jump in even more with our mobile marketing strategy.

@CMIContent

 

MT #scalingtweetchats @CMIContent Did we miss UR ??s in 2day’s chat? Email cathy[at]http://contentinstitute.com & we’ll be in touch. #CMWorld

@kiporama

 

awesome good stuff today #CMWorld

@Brewbom

 

Thanks much @Brewbom @SFErika @kiporama Great chatting as always!! #CMWorld

@lttlewys

 

Thanks @TheTimHayden and @CMIContent for the chat – thanks everyone else for your brilliance, as usual! #cmworld

@lindadessau

 

@TheTimHayden Thank you so much, Tim! What a great hour. #CMWorld

@cmcphillips

 

Tweet me maybe? #CMWorld

@Brewbom

 

@Brewbom It’s all about priorities. Is the majority of your audience on #mobile? great, go there. If no, look at other channels. #CMWorld

@SusynEliseDuris

 

@kiporama Thanks Kip! Hope you had a great hour. #CMWorld

@CMIContent

 

@CMIContent thank you & thank all #cmworld chatters. An hour is not near long enough. You’ve all been fab.

@TheTimHayden

 

Next week on our #CMWorld twitter chat, @cmcphillips will be talking about creating a channel plan. Join us! http://contentmarketingworld.com/cmworld-twitter-chats/

@CMIContent

 

@CMIContent @TheTimHayden Awesome. Thank you! #CMWorld

@mikemyers614

 

@lttlewys @Brewbom @SFErika Great ride on the learning cycle, yes!!! TY all! TY, @TheTimHayden & @CMIContent et al #cmworld

@kiporama

 

@lttlewys @Brewbom @kiporama @CMIContent thanks for another fun #cmworld chat! Love starting off my Tuesdays with you!

@SFerika

 

@TheTimHayden “Be mobile.” < I think that’s an adjective 😉 #CMWorld

@carmenhill

 

@mikemyers614 thanks, Mike! #cmworld

@TheTimHayden

 

@CMIContent As per usual, yes. B^D #cmworld

@kiporama

 

Looking for more information on @TheTimHayden and TTH-Strategy visit http://tthstrategy.com #CMWorld

@CMIContent

 

Yeah! MT @CMIContent: Next wk on #CMWorld, @cmcphillips will be talking at creating a channel plan. Join us! http://contentmarketingworld.com/cmworld-twitter-chats/ #cmworld

@SusynEliseDuris

 

@carmenhill you have too much “grammar” time in PDX, friend. #cmworld

@TheTimHayden

 

#CMWorld webinar starting now, stick around! Register now: http://event.on24.com/eventRegistration/EventLobbyServlet?target=lobby.jsp&eventid=782628&sessionid=1&partnerref=CMISITE&key=5B11CB9F54B42C8145A957AA93444E58&eventuserid=97607088

@CMIContent

 

#CMWorld twitter chat friends – have a minute? Take our @surveymonkey so we can make chats even better! Thanks! https://www.surveymonkey.com/s/98NY7B3

@CMIContent

 

.@TheTimHayden @CMIContent awesome hour! I’m drunk on retweets. Thanks guys 🙂 #CMWorld

@CarlaDewing

 

Looking forward to @JoePulizzi’s webinar about webinars today! #CMWorld

@shananerginz

 

Sitting in on “The Webinar Benchmark Throwndown: You vs. Your Industry Peers” #CMWorld — Should be good! @JoePulizzi

@amazzeing

 

Must run to a meeting here in Dallas. I’ll reply to more tweets later! Thanks again! #cmworld

@TheTimHayden

 

@CarlaDewing please don’t drive. #cmworld

@TheTimHayden

 

@shananerginz @JoePulizzi Thanks for joining us, Shawna! #CMWorld

@CMIContent

 

Two #CMWorld events coming up: Exec Forum: http://forum.contentmarketingworld.com CMWorld #Cleveland: http://t.co/g3NJdAbCQ6. Join us!

@CMIContent

 

@TheTimHayden Have a great afternoon! Thanks again, Tim! #CMWorld

@CMIContent

 

@SusynEliseDuris ah, that’s unfortunate. Most of those served by non-profits are, will only be, using #mobile devices. #cmworld

@TheTimHayden

 

Content Marketing: 23 Experts Tell How To Improve It http://ow.ly/wi1Wz #contentmarketing #cmworld

@heidicohen

 

@SusynEliseDuris @CMIContent Thanks, Susyn! You’re the best! #CMWorld

@cmcphillips

 

Webinars are #1 #leadgeneration tool according to @forrester #CMWorld

@shananerginz

 

@CMIContent @TheTimHayden That WAS a really interesting #cmworld chat. Thanks so much!

@KyleAkerman

 

Webinar Benchmark Throwdown: 65% of buyers are self-educating before engaging with sales. @4markb #cmworld

@CSlocumb

 

B2B buyers say they find 70% of the content they read before making a purchase decision #CMWorld

@hayleyhudson717

 

#B2B buyers say they find 70% of content they read before making purchase decision. #CMWorld

@shananerginz

 

@KyleAkerman @TheTimHayden Thanks, Kyle! Always a better chat when you are here! #CMWorld

@CMIContent

 

@CarlaDewing #mobile is fun, at least it should be. 🙂 #CMWorld

@TheTimHayden

 

Changing role of #webinars is to deliver content throughout the buying cycle – from awareness to preference to purchase. #CMWorld

@shananerginz

 

To target purchase phase of buying cycle, create “deminars” – product demo webinars. #CMWorld

@shananerginz



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