Nonprofit Content Marketing: A #CMWorld Twitter Chat with Frank Barry

frankbarryWhile content marketers in any industry rely on the same principles, there are differences depending on your field. For instance, while many marketers are challenged with lack of time and budget, this is especially pronounced with nonprofit marketers. On the flip side, many nonprofits are brimming with stories that can be turned into great content. 

To learn more about nonprofit content marketing – and get some great examples – read the transcript below from our recent #CMWorld Twitter chat with Frank Barry (@franswaa) from Blackbaud, the organization that sponsored Content Marketing Institute’s Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends — North America). 

You can also check out our upcoming schedule of  #CMWorld Twitter chats and see transcripts from past events.

 

Let’s get started! Q1: What content marketing challenges are specific to #nonprofits? #CMWorld

 

A1: ~70% of nonprofits surveyed say lack of TIME is their biggest challenge. http://t.co/hIUwLZaseU #CMWorld @CMIContent

@franswaa

 

A1 Knowing what avenues to take (outside of social media) to give content the most bang for the buck. #CMWorld

@jacquiepco

 

Good morning #cmworld!

@SFerika

 

Let’s get started! http://t.co/rZc0TZYF1f Q1: What content marketing challenges are specific to #nonprofits? #cmworld

@Scripti_Ashley

 

@CMIContent A1: Budget! — Many times with non profit its tough to pay a content marketer. Guest blogging helps #CMWorld #cmworld

@WhatRunsWhere

 

Fitting that #CMWorld chat is on #nonprofit marketing on #GivingTuesday. Love it!

@KyleAkerman

 

A1: It comes down to resources (time/money). Nonprofits have to be laser focused on their mission. #CMWorld http://t.co/9RN1dlx1lr

@franswaa

 

Joining #CMworld for another great, hair-raising chat! Hey everyone! : )

@Appweevr

 

A1: Nonprofits are very limited on resources and time needs for content creation and curation. #cmworld

@Scripti_Ashley

 

Hi #CMWorld! Can’t wait to learn a little something about #Nonprofit #ContentMarketing over lunch.

@MuseContentGrp

 

Curious about content marketing for #nonprofits? @CMIContent is hosting a twitter chat right now on this very topic #CMWorld

@ajlovesya

 

#CMWorld Thanks for the twitter party.

@SusanBorison

 

@SFerika Mornin!! Same over here!! I need a cookie, you baking this week #CMWorld

@lttlewys

 

@WhatRunsWhere Oh gosh, I am a huge fan. I found the #CMworld chat today via @chatsalad which is a Nurph tool 🙂

@Scripti_Ashley

 

Cool to see #CMWorld celebrating #GivingTuesday by discussing nonprofit content marketing!

@eccushing

 

A1] Relationship building! How can non-profits consistently connect with donors before & after giving…and over time? #CMWorld

@MuseContentGrp

 

@michelelinn @CMIContent Coincidence or did you all plan it? #CMWorld

@KyleAkerman

 

A1 identifying the right content creation and strategy resources (both staff and volunteer) can be a challenge for non-profits. #cmworld

@SFerika

 

A1: ~70% of nonprofits surveyed say lack of TIME is their biggest challenge. http://t.co/hIUwLZaseU #CMWorld @CMIContent. Agree?

@franswaa

 

@CMIContent @Scripti_Ashley Definitely agree. These often make it difficult for any small for-profit biz much less a nonprofit. #CMWorld

@Tbanda

 

A1: Content marketing for nonprofits is about content with a conscience. #cmworld

@Appweevr

 

A1 @franswaa. Understood nonprofits and budgets, but 69% of nonprofits have a content person? Sounds high. #CMWorld

@SueBrady

 

Q2: 91% of nonprofits use Facebook (more than #B2B and #B2C). What are some tips for getting more from this platform? #CMWorld

 

A2: Tip1 – Tell your story through pictures. And ready @johnhaydon ‘s blog – http://t.co/2u8YnJGYD1 #CMWorld @CMIContent

@franswaa

 

A2 Important to use a compelling photo w/your FB updates that people will feel compelled to share to spread your message #CMworld

@SFerika

 

@KyleAkerman @CMIContent Pure coincidence! #CMWorld

@michelelinn

 

A2: I agree with @franswaa, Using pictures is very important on FB. Just make sure they aren’t poor quality. #cmworld

@Scripti_Ashley

 

A2: Tip2 – Drive Facebook fans to subscribe to your newsletter/email list. #CMWorld

@franswaa

 

Q2 – Check out insights to optimize posting times. Increase your reach. #cmworld

@Ebyline

 

@franswaa @CMIContent Lack of time in content marketing isn’t exclusive to non-profits. No one has time anymore. #cmworld

@Appweevr

 

@SueBrady @franswaa the content person is often a 1-stop communications resource — creating content, membership marketing, etc. #CMworld

@SFerika

 

A1: Time. I volunteer w/@CHIRPRadio. ~95% of staff are volunteers. Can only focus on nonprofit when not working real job 🙂 #CMWorld

@KyleAkerman

 

Hence a strategy is essential! >> @SFerika: A1 identifying the right content creation and strategy resources is a challenge #cmworld

@michelelinn

 

@CMIContent @franswaa A2: Cross promoting 1 piece of content on all social channels! Less time/more visibility. #CMWorld

@Tbanda

 

Referral Lifetime value could help you to find the CLV. #MarketingDigital #CMWorld

@bhuvanthaker

 

A2: Get creative with your wording. It is easy to stand out from the crowd of post. #cmworld

@Scripti_Ashley

 

A2 Facebook is also a great place to solicit supporters for content submissions, and to recognize volunteers/supporters #CMworld

@SFerika

 

@CMIContent A2: Get visual, share engaging blog posts, and contests! #cmworld

@WhatRunsWhere

 

@CMIContent A2: Get visual, share engaging blog posts, and contests! #cmworld #cmworld

@WhatRunsWhere

 

A2: The best tip for 91% of nonprofits on Facebook is to step away from it… branch out. Your donors are EVERYWHERE. Not just FB. #cmworld

@Appweevr

 

@franswaa @blackbaud @michelelinn Well played, sir! #CMWorld

@KyleAkerman

 

@michelelinn Exactly! You have to create a content strategy and execution plan to get the most bang for your buck #cmworld

@SFerika

 

Q3: In addition to #Facebook, where do you see #nonprofits having an opportunity with social media? #CMWorld

 

@CMIContent Also, ask supporters for images they take at events/promotions/etc. Nonprofits thrive on community support. Show it. #CMWorld

@Tbanda

 

Engage the companies/people being served by nonprofit…have them contribute success stories, and more #cmworld

@davidbarry0

 

“@Appweevr: A1: Content marketing for #nonprofits is about content with a conscience.

@naullyn

 

A2: Measure your data, and post the types of content that engage your audience the most. #cmworld

@Scripti_Ashley

 

A2: More questions than answers today: should you use your FB page to drive donations? #CMWorld (newbie to nonprofit world)

@SueBrady

 

A2 Be relevant, timely & most importantly, don’t be boring. Save boring for your annual report, which no one reads #CMWorld

@girardinl

 

A2: Create an integrated content strategy on FB. The content should live & breathe in other forms on other platforms 2B effective. #cmworld

@Appweevr

 

A good lesson for anyone >> @franswaa: A1: Nonprofits have to be laser focused on their mission. #CMWorld http://t.co/ocL3V5qCaz

@michelelinn

 

A3: I personally feel like Google Plus would be a great option for Nonprofits. It would get them more exposure to new eyes. #cmworld

@Scripti_Ashley

 

A3: Social media is full of potential, but nonprofits have to be smart about their choices. Cont. #CMWorld

@franswaa

 

@ChatSalad I only do #CMWorld chat currently (literally right now!) Music tech chat would be interest.

@KyleAkerman

 

@SueBrady Nonprofits need to chase all kinds of support—financial is just one type. Facebook better for getting other support. #CMWorld

@girardinl

 

Q3 – Visual channels like Pinterest and Instagram would be great opportunities. Good impact and little time cost. #cmworld

@Ebyline

 

A3b: Nonprofits need to pick the places where they can have the greatest impact. #CMWorld

@franswaa

 

@franswaa @michelelinn shhhh! Don’t tell anyone, but that’s my favorite part of content marketing — the research and planning! #cmworld

@SFerika

 

A3c: Most of the time, that impact comes down to building, cultivating, and mobilizing an online community. #CMWorld

@franswaa

 

A3d: .@NTENOrg does a great job using social media to engage their fans and drive awareness through #nptech #CMWorld

@franswaa

 

Create a content strategy with heart (this should be the easy part for nonprofits since their overall missions is about compassion) #cmworld

@Appweevr

 

@girardinl I like the annual report from Austin’s Children’s Shelter (see slide #49): http://t.co/qePCpI5emy #cmworld But don’t be boring!

@michelelinn

 

@SueBrady Yes, but If you do, show the value of donations with personal stories/images. Don’t look desperate or spammy #CMWorld

@Tbanda

 

@franswaa @NTENOrg Can you tell us more about the #nptech hashtag, Frank? #CMWorld

@CMIContent

 

A3 LinkedIn is another social channel nonprofits should be using. They can even find volunteers/board members through it #CMworld

@SFerika

 

@franswaa Where are these places outside of social media channels? #CMWorld

@jacquiepco

 

A3. Audience first, then pick tools. For #nonprofits Twitter & Tumblr interesting for reaching Millennial’s, Pinterest if women. #CMWorld

@girardinl

 

Ha! I was going to say the same thing 🙂 @SFerika: @franswaa @michelelinn the research and planning is my favorite part! #cmworld

@michelelinn

 

A3d:I should add that @NTENOrg does a great job w/ real nonprofit content marketing. they educate like NO OTHER! #CMWorld @Kanter @amyrsward

@franswaa

 

@michelelinn Plenty of annual reports I like, but the audience for #nonprofit annual reports is often terribly unclear #CMworld

@girardinl

 

Q4: What other awareness and community-building #contentmarketing efforts work well for nonprofits? #CMWorld

 

@CMIContent @SFerika There’s also lots of opportunities in different groups that currently exist on @LinkedIn #CMWorld

@Tbanda

 

@Ebyline And nonprofits seems to have such great stories and visuals. A natural fit for Instagram and Pinterest #cmworld

@michelelinn

 

@SFerika Do you see a lot of nonprofits using LinkedIn? #CMWorld

@KyleAkerman

 

#npTech … is all about educating and connecting the nonprofit community around technology @CMIContent #CMWorld

@franswaa

 

A3: Nonprofits overlook mobile. I huge missed opportunity to stay connected with donors. #cmworld

@Appweevr

 

@Tbanda @SFerika @LinkedIn Agree! Great for so many – donors, volunteers, committees, plus news updates. #CMWorld

@CMIContent

 

.@jacquiepco the nonprofits website is their home base … it should be the center of their content strategy #CMWorld

@franswaa

 

A4: Sharing goals and progressv (again, use visuals). People want to cheer you on and help you succeed! #cmworld

@Scripti_Ashley

 

@michelelinn @SFerika @franswaa I’m a planner too 🙂 #CMWorld

@KyleAkerman

 

@Tbanda @CMIContent definitely agree! +many people list the orgs they support on their @LinkedIn profile; great to have info there #cmworld

@SFerika

 

A4: At the end of the day, it’s about using social media to activate supporter around a cause their passionate about. #CMWorld

@franswaa

 

@Appweevr Also a very convenient way to give. #CMWorld

@CMIContent

 

@girardinl Are they trying to serve to many audiences . . . but none of them well? A big issue with a lot of content marketing #cmworld

@michelelinn

 

@CMIContent A4: Where the community/people spend time! I learn about local #nonprofits from @Starbucks bulletin boards! #CMWorld

@Tbanda

 

Q4 – building a smart email strategy would be a great improvement to direct mail, and it would be more familiar to most #cmworld

@Ebyline

 

@franswaa Agreed! #CMWorld

@jacquiepco

 

A4: #GivingTuesday (today http://t.co/wLoPzEz0Nf) is a great example of using social/content to build community & drive awareness #CMWorld

@franswaa

 

@Appweevr What kind of info do you think donors especially want to access via mobile? #cmworld

@michelelinn

 

Nonprofits, more than anyone, should encourage users 2 have discussions around their target. These are great emotional touchpoints. #cmworld

@Appweevr

 

@CMIContent A4: Guest Blogging is one of the best ways to leverage other audiences to grow your own. Power is in the list. #cmworld

@WhatRunsWhere

 

A4 Storytelling is hot for #nonprofit #contentstrategy. Newsletters still effective (surprise!). Biggest FTW? In person. #CMWorld

@girardinl

 

A4: Nonprofits are event-dons! Using content marketing and social in conjunction with live or virtual events is powerful. #cmworld #events

@Appweevr

 

@michelelinn Many audiences don’t want an annual report. Or audience that does is diminishing in size & offers diminishing returns #CMworld

@girardinl

 

@KyleAkerman I do see a number I support using LinkedIn, like @calacademy @deyoungmuseum specifically #cmworld

@SFerika

 

A4. Crowdsourcing initiatives (kickstarter). Blogs/YouTube (Love LilBub’s show promoting animal rescue groups each episode) #cmworld

@vegecomgirl

 

@vegecomgirl good morning! #cmworld

@SFerika

Q5: What are some things #nonprofit marketers can do to become more effective with content marketing? #CMWorld

 

Are you a content marketer for a #nonprofit? => @CMIContent twitter chat right now >> #CMWorld cc: @MHAWestchester @FoodBankforWest

@iCopyright

 

@Appweevr #compassion and #relevance #cmworld

@MisterRobins

 

Nonprofits are master storytellers. What’s missing is the ability 2 amplify the story so Users can participate in the storytelling. #cmworld

@Appweevr

 

@CMIContent @franswaa Also watch busy #14NTC hashtag leading up to @NTENorg annual conference in March. #CMWorld

@girardinl

 

Interesting tweet chat on #nonprofits and #socialmedia going on right now at #CMWorld . . . good advice aplenty.

@PaulWThomas

 

A5: A5: Read http://t.co/NIeMk5fqof ☺ & watch nonprofits doing content well. #CMWorld @CMIContent

@franswaa

 

@CMIContent Exactly! #givingtuesday #cmworld

@Appweevr

 

A4 curating content around their mission/community is another great content marketing opportunity for nonprofits #cmworld

@SFerika

 

 

 

@CMIContent Try and make sure as much as the organization as possible touches the content and shares it. #CMWorld

@jacquiepco

 

@SFerika Good afternoon! 🙂 #cmworld

@vegecomgirl

 

A5 reach out to your supporters and ask for help! You probably have a content marketer already onboard w/your mission #cmworld

@SFerika

 

A5] Better target content to different donor groups. Ex: Exclusive, first-look content to high-level donors, etc. #CMWorld

@MuseContentGrp

 

@michelelinn GREAT question! Via mobile, donors may want 2 understand where 2 visit in person to help a cause, make donations, etc. #cmworld

@Appweevr

 

@MuseContentGrp Yes, segmented marketing is really smart for non-profits. Make the most of your marketing efforts! #cmworld

@Scripti_Ashley

 

@girardinl You’re right. Only 41% of nonprofit marketers consider annual reports to be effective. #cmworld

@michelelinn

 

@CMIContent A5: Most #nonprofit marketers are volunteers. If they work for a company try setting up a partnership if appropriate. #CMWorld

@Tbanda

 

Q5: What are some things #nonprofit marketers can do to become more effective with content marketing? http://t.co/rZc0TZYF1f #cmworld

@Scripti_Ashley

 

Annual reports have to evolve into long form, interactive, visual content online. that’s the road ahead. @michelelinn @girardinl #CMWorld

@franswaa

 

A5. Tell personal stories to connect with donors/investors. Do it in a way without screaming “GIVE US MONEY” #cmworld

@vegecomgirl

 

A5 Use an #editorialcalendar! Free 2014 one by @LBCollab w/inspiring #nonprofit #contentstrategy hooks launches today! #CMWorld

@girardinl

 

@Appweevr Thanks! I am a fan of thinking what mobile users may specifically need and not just doing mobile for the sake of mobile:) #cmworld

@michelelinn

 

@vegecomgirl Agreed… Personal stories can go a long. #cmworld

@Scripti_Ashley

 

A5. Look at what other nonprofits are doing and learn what works. Be genuine and consistent. #cmworld

@vegecomgirl

 

@michelelinn @girardinl when done well, annual reports can be a great tool for telling your non profit’s story, but hard to do. #cmworld

@SFerika

 

@michelelinn and 100% of board of directors I bet! Turns out the audience for annual report you sweat over is your boss #CMworld

@girardinl

 

@girardinl @LBCollab Awesome – thanks for sharing, Lauren! #CMWorld

@CMIContent

 

A5 I know I’d LOVE to do more volunteering for the nonprofits I support that allowed me to leverage my skills/experience #cmworld

@SFerika

 

Q6: #Nonprofits seem like natural storytellers. What are some great examples of how they use story in content marketing? #CMWorld

 

Holiday Content Marketing: 13 Tips Any Business Can Use http://t.co/GcxzkdsiUa #cmworld #contentmarketing #smbiz

@heidicohen

 

A5] Increase your marketing spend! Love this TED talk by @danpallotta: http://t.co/80vBmJcvhz #CMWorld

@MuseContentGrp

 

A5: ed. cal and personas are critical to nonprofit content marketing. no diff than B2B or B2C, just better stories and impact! 🙂 #CMWorld

@franswaa

 

@SFerika @franswaa @girardinl great annual reports are tough, but have you seen good examples? #cmworld

@michelelinn

 

A6: They (@MakeAWish) built their brand on stories, now they put online & use to drive their mission forward http://t.co/weLHc1k3PR #CMWorld

@franswaa

 

A5: Engage users to share in storytelling. Particularly with nonprofits, user-generated-content can be very profound and shareable. #cmworld

@Appweevr

 

#cmworld Can I be contentious? 😉

@businessgp

 

@SFerika @michelelinn @girardinl Agree. The annual report can add to the story of your mission, not make the story entirely #cmworld

@vegecomgirl

 

A6 Tell the story of the impact that they make to people. Nonprofits should always focus first on the people they’re helping. #CMWorld

@CarlaJohnson

 

Increasing spend on something unproven is tricky @MuseContentGrp @danpallotta #CMWorld …budgets are tight for nonprofits. 🙂

@franswaa

 

@businessgp Sure! #CMWorld

@CMIContent

 

A6: some great nonprofit content marketing stories here http://t.co/weLHc1k3PR #CMWorld

@franswaa

 

A6 I love reading @SFSPCA’s adoption stories in their supporter publication and on the web http://t.co/8fQ0Ink9ur #CMworld

@SFerika

 

@vegecomgirl And yet don’t forget to ask! Donor #FAIL: “You didn’t ask for a donation, so I figured you didn’t need it.” #CMWorld

@girardinl

 

Hey WRIS #nonprofit clients; checkout #cmworld for great chat on content marketing!

@wris_oh

 

 

 

 

@CarlaJohnson awesome point. focus on your mission and the passionate people that support you. #contentmarketinggold #cmworld

@franswaa

 

@CMIContent My fave things about working @MPYagency (once imc2) was our Weekend of Love work. Opps like this exist! Look 4 them. #CMWorld

@Tbanda

 

Another great way to engage users via mobile content is to geotag stories/content. #cmworld

@Appweevr

 

There’s a lot of great content coming out of the nonprofit sector, they just need the marketing bit – i.e. distribution and promotion #cmworld

@Ebyline

 

@aliciapimental @michelelinn Definitely. Visuals are key for nonprofits. #CMWorld

@CMIContent

 

#cmworld A6 The large #Nonprofits waste too much money & the small #Nonprofits have too little money to communicate well. IMHO

@businessgp

 

@CMIContent A5 Stories that make you feel good, but still push a call to action.. Veteran campaigns do a great job of this. #cmworld

@WhatRunsWhere

 

.@vegecomgirl Agreed. W/o giving me a personal connection, a reason 2 care, asking for more money, is just asking for more money. #cmworld

@joyabella

 

A6: oh, and it goes w/o saying … @charitywater has amazing stories and tells them through their content #CMWorld

@franswaa

 

Hey @ImermanAngels! Jump on this #CMWorld chat about #nonprofit Content Marketing. Goes until Noon.

@KyleAkerman

 

@franswaa Absolutely! Nonprofits should have the easiest time of finding passionate stories. That’s what their all about. #cmworld

@CarlaJohnson

 

@CarlaJohnson Hi Carla! Thanks for joining us! #CMWorld

@CMIContent

 

@girardinl Agree. The tone of the question shouldn’t be out of false desperation. Just ask and maybe you’ll receive. #cmworld

@vegecomgirl

 

@michelelinn @franswaa @girardinl I always read @BatConIntl’s annual report– it’s really interesting! http://t.co/5DVkoXEW0k #Cmworld

@SFerika

 

Q7: How can you collect stories from supporters while maintaining confidentiality with sensitive topics? #CMWorld

 

@CMIContent Great to been here, and love all the lively conversation this morning! #cmworld

@CarlaJohnson

 

A7: HiPPA and other types of regulations need to be considered heavily when using real supporter stories. #CMWorld

@franswaa

 

@KyleAkerman @ImermanAngels Thanks Kyle! #CMWorld

@CMIContent

 

Dang, gotta hop out of great #CMWorld conversation on #nonprofit #contentstrategy. Fun meeting you all!

@girardinl

 

A6] Tell mini-stories to pique & maintain interest > @ClevelandClinic Empathy Video – over a million views: http://t.co/OPCnUzYXTt #CMWorld

@MuseContentGrp

 

A6: @CharityWater is an excellent example of effective content marketing 4 nonprofits with emotional touchpoints that engage users. #cmworld

@Appweevr

 

A7b: Sometimes content is meant for the masses, other times it’s meant for private communities. Choose wisely. #CMWorld

@franswaa

 

#cmworld A7 Start with those who want to share their experiences freely.

@businessgp

 

Some #nonprofits forget their cause. By telling stories, they connect with the public, and are reminded of their mission & purpose #cmworld

@vegecomgirl

 

.@MuseContentGrp and that’s a fight well worth fighting, right!? 🙂 #CMWorld

@franswaa

 

A7: Transparency. Let supporters know exactly how their submitted content will be used very clearly (prevention is the cure). #cmworld

@Appweevr

 

A7. Orgs may need to have policy/set precedence on how support content is used. But some supports will share freely, if you ask. #cmworld

@vegecomgirl

 

@businessgp We think we can find examples on both big and small doing a great and efficient job, but point taken. #CMWorld

@CMIContent

 

A7. There are ways to get around sharing sensitive/confidential information in stories, especially using visual over textual. #cmworld

@vegecomgirl

 

@vegecomgirl Agreed. Great legal counsel is important, especially 4 sensitive topics (supporters identities need 2 be protected). #cmworld

@Appweevr

 

Missing @fusionspark who is in Kenya, and hoped to join in! Will connect with him upon return! #cmworld

@CMIContent

 

Q8: As fundraising is a primary goal, should the call to action always be to donate? How do you nurture donors? #CMWorld

 

A7: Use supporters’ stories but not their identities (be sure to disclose this in the submission process). #cmworld

@Appweevr

 

@stevevirtue “No half-baked ideas” – YES! Could prove disastrous for a non-profit! #cmworld

@Appweevr

 

@Appweevr Yes – making them feel comfortable and safe in sharing their stories. #CMWorld

@CMIContent

 

A8: No, donating is a big step. Nonprofits should use content to educate and inspire first, then make the ask. #CMWorld

@franswaa

 

@CMIContent A8 – it can’t always be fundraising – too much donor fatigue. Need to build relationships and ask strategically #cmworld

@stevevirtue

 

@CMIContent Not necessarily- The idea of ‘making a difference’ is a strong call to action that ppl seem to feel comfortable with #cmworld

@WhatRunsWhere

 

A8b: But I’ll add an * to that statement … nonprofits can’t be afraid of asking for a donation via great content either. #CMWorld

@franswaa

 

#cmworld A8 No. The call to action should be to support. Don’t alienate those that can’t afford but can support.

@businessgp

 

A8. The better you understand what matters to your supporters, the better you can guide to deeper levels of engagement. #CMWorld

@MaddieTplease

 

Q8 – All content is about the sale ultimately, but sharing the message is always the important first step #cmworld

@Ebyline

 

@Appweevr I’ve seen it happen #cmworld people testing the waters and publishing without a plan. #fail

@stevevirtue

 

@stevevirtue couldn’t agree more. build, inspire, motivate … then ask. #CMWorld

@franswaa

 

Also important 4 nonprofits is building a contingency plan into content strategy in case sensitive content backfires. How 2 respond #cmworld

@Appweevr

 

@franswaa If the CTA is not to donate, then is it to read/view something else? Or do you always include a CTA to donate? #cmworld

@michelelinn

 

A8. No. It shouldn’t always be to donate. It should be to participate! Organize, tell stories and share. #cmworld

@vegecomgirl

 

@businessgp Right. Many support the NPO (hunger, poverty, illness) because of a personal connection. They can help in other ways. #CMWorld

@cmcphillips

 

@cmcphillips very true. It’s easy to see support as money only, but you never know who people know… #CMworld

@businessgp

 

@sierramodro I know #cmworld is on right now if you’d like to join an active chat… #NSAChat

@Nurph

 

Time for me to bounce out of the chat, but I will certainly be back. So glad I found y’all 🙂 #cmworld

@Scripti_Ashley

 

“@vegecomgirl: @businessgp Agree! HI MY FRIEND! #cmworld” <- Why hello there 🙂

@businessgp

 

@Appweevr @CMIContent I would also add that #nonprofits need to make supports feel a part of the mission! #cmworld

@vegecomgirl

 

@Scripti_Ashley Thanks for joining!! great contributions #CMWorld

@franswaa

 

@Nurph We start in 10. Thanks for the offer. We wish our friends at #CMWorld chat well 🙂 cc @sierramodro #nsachat

@PhilGerb

 

@stevevirtue Nonprofits are far less prepared for content strategy failure than brands. The repercussions are far more lasting too. #cmworld

@Appweevr

 

@businessgp …or when they will be able to help financially, and will, because they were appreciated. #CMWorld

@cmcphillips

 

@CMIContent @franswaa Great #CMWorld chat! Have to jump off, but will read the rest of convo later!

@Tbanda

Q9: What are some #nonprofit organizations doing content marketing right? #CMWorld

 

Very true. Personal connection to a cause is what drives a lot of nonprofit support! @cmcphillips @businessgp #CMWorld

@franswaa

 

Q8] A CTA could be “Spread the word!” Any data on how often supporters share their nonprofit activity on their own SM networks? #CMWorld

@MuseContentGrp

 

.@vegecomgirl Great point about creating content that makes supporters feel part of the mission! #winning #cmworld @CMIContent

@Appweevr

 

@Appweevr Very true – which sadly, perpetuates ‘risk-adverse’ culture in #nonprofit marketing #cmworld

@stevevirtue

 

A9: @MakeAWish @NTENOrg @charitywater @girleffect r great examples of #nonprofit #contentmarketing http://t.co/weLHc1k3PR #CMWorld

@franswaa

 

@franswaa @cmcphillips I would argue personal connection is what drives almost all support of a cause. #CMWorld

@businessgp

 

A9: I would have to say @CrohnsEffectwith their awareness campaign. #CMWorld @CMIContent

@saxy15

 

@PMItv this is great advice – we should all take the time to read& recognize the value and application to our own situations #cmworld

@stevevirtue

 

@CMIContent A9: http://t.co/jUsrLgllAf! They send powerful emails that make me feel like there is a cause that needs my help… #cmworld

@WhatRunsWhere

 

yes @makeawish doing it well #CMWorld

@Brewbom

 

Cosign with everyone on A8. Call to action should be to empower donors 2 make and participate in creative solutions to the problem. #cmworld

@Appweevr

 

A9. @FarmSanctuary @WoodstockFarm @MercyForAnimals @TeachHumane & @VeganOutreach are some who are doing it right, in my opinion! #cmworld

@vegecomgirl

 

@CMIContent A9 (continued) They also send emails to update you on the progress. This is a great way to KEEP and gain more support #cmworld

@WhatRunsWhere

 

@Brewbom welcome!! #CMWorld

@franswaa

 

A9. Ok. And that’s definitely my #veganism chatting here 🙂 I also think groups like #cmworld

@vegecomgirl

 

@businessgp @franswaa Absolutely! Even if the personal connection is a passionate friend who encouraged them to get involved. #CMWorld

@cmcphillips

 

🙂 A9: @MakeAWish @NTENorg @charitywater @girleffect r great examples http://t.co/weLHc1k3PR > #CMWorld

@franswaa

 

Q10: Lack of budget is a top challenge for #nonprofit marketers. Any suggestions? #CMWorld

 

@Brewbom @MakeAWish never ceases to amaze me #cmworld

@vegecomgirl

 

A10: Repurpose! Nonprofits should be the best at taking 1 piece of content & turning it into a tool to be used all over. #CMWorld

@franswaa

 

@franswaa @MakeAWish @NTENorg @charitywater @girleffect Excellent – thanks for providing their twitter handles too! #CMWorld

@CMIContent

 

A10: Budget is based on expectations. Set higher expectations & build content plan that targets defined customers @CMIContent #cmworld

@Brewbom

 

@Tbanda Thanks for joining us today! #CMWorld

@franswaa

 

A10 partner w/local agencies, marketers, & mktg svc vendors — many are looking for pro bono projects #CMworld

@SFerika

 

Q10: Nonprofits should also start small w/ proving content marketing effectiveness and grow from there. @CMIContent #CMWorld

@franswaa

 

A10. Turn donors/supporters into marketers for your #nonprofit. Give them the tools to connect with the public on your behalf. #cmworld

@vegecomgirl

 

Q10 – Repurposing, user generated content, and curation #cmworld

@Ebyline

 

@CMIContent A10 collaborate where possible (internally or externally). Creativity can solve probs bt fcsed mrktg dsnt have 2B big $ #CMworld

@stevevirtue

 

A10. Have a documented content marketing strategy so you can really focus http://t.co/s3q86za9sJ #cmworld

@michelelinn

 

another great example of #nonprofit content is @Habitat_org #CMWorld

@Brewbom

 

A10. Blogger outreach is another route. Big with my fellow #vegan bloggers who support numerous #nonprofits with a badge, post, etc #cmworld

@vegecomgirl

 

A10: Set realistic goals/expectations. Leverage volunteers wisely (let them tell their stories too!). Automate content distribution #cmworld

@Appweevr

 

@vegecomgirl low cost/high return – lots of ownership – excellent suggestion #nonprofit #CMworld

@stevevirtue

 

A10: folks like @livestrong @susangkomen and others who do personal fundraising are great at turning supporters into marketers! #CMWorld

@franswaa

 

@franswaa I think (hope) there will be much more emphasis on understanding what content is effective. It is a goal of mine #cmworld

@michelelinn

 

Do you guys mind if I share something with you about something did for friends for Thanksgiving? Relates to topic. #cmworld

@vegecomgirl

 

Good suggestion! @SFerika: A10 partner w/local agencies, marketers, & mktg svc vendors — many are looking for pro bono projects #CMworld

@michelelinn

 

A10] Invite strong marketers on your board. Hold regular mktg. committee meetings to oversee strategy & accountability. #CMWorld

@MuseContentGrp

 

A10: Partner with sponsors (carefully) who can sponsor initiatives and help offset campaign costs. #cmworld

@Appweevr

 

@stevevirtue Totally! And thank you 🙂 #cmworld

@vegecomgirl

 

Did we miss your question in today’s chat? Email Cathy[at]http://t.co/RnNbBkDhxG and we’ll be in touch. #CMWorld

@CMIContent

 



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