Personal Branding and Content Marketing: A #CMWorld Chat with Christin Kardos 

KardosYou may have branding for your organization down pat, but are you presenting your best image? Or…you may have an incredible personal brand built online, but how does that work with your role within your organization? Christin Kardos joined our recent #CMWorld Twitter chat to lead a conversation on personal branding.

CMI’s Career Center, powered by Experis, has additional advice on how you can build your brand. The team from Experis will be in the exhibit hall at Content Marketing World on  September 9 – 10.  Be sure to visit them!

Were there tweets you wanted to retweet, respond to or favorite from this week’s chat? Visit these Storify links, part 1 and part 2.

Q1: Do you have an online personal brand? Or are you looking to develop one? #CMWorld

A1) I’ve been slowly developing a personal brand for several years. It’s a day-to-day journey rather than a destination for me. #cmworld
@ChristinKardos

@CMIContent A1: Yes. I have an online personal brand that I’m trying to further develop based on my many years as a journo. #cmworld
@dahnamchandler

Fantastic start to the #cmworld chat on branding and #contentmarketing today! https://twitter.com/sharmasights/status/620987172263346177
@kmzimm

A1) You can tell a little something about my brand just from today’s #CMWorld promo graphic. I’ve learned to lean into who I am. 😉 #cmworld
@ChristinKardos

@rabbleandrouser @amymersch @ChristinKardos This is a true statement! #CMWorld
@SueBrady

@dahnamchandler Definitely. Good Intentions bring better results #cmworld
@sharmasights

A1: Yes I do and I maintain it every day through my website, social media and in-person networking. Keeps me quite busy! #cmworld
@MktgInnovator

@CMIContent #CMWorld working on developing one. Have a blog and identity somewhat already… Working backwards.
@BecauseImCheap

A1 We all have a personal brand. The secret is to not focus on building one. Just be yourself and you’ll develop one. #cmworld
@martinlieberman

My brand is dedicated millennial marketer/PR nut with a love for sports, Pokémon and country music. #CMWorld. But Looking to refine it!
@flinds

Online and offline personal brands should align. #cmworld
@CTrappe

One of the podcast’s #Alumni is currently ta guest on #CMWorld – won’t you join and check out what @ChristinKardos has to say!
@WhyISocial

A1: We all have a personal brand whether we are consciously building it or managing it.  #cmworld
@EmmelieDeLaCruz

“Your brand isn’t what you say it is, it’s what other people tell their friends it is” #cmworld
@MarketingMrkt

A1 we all have a personal brand online, whether we’re actively managing it or not. 😉  #cmworld
@SFerika

Nice! #CMworld https://twitter.com/ChristinKardos/status/620987581870800899
@ShellyKramer

I strive to maintain and optimize my personal brand every single day. #CMWorld
@AmberOoley

@jessroswell @ChristinKardos Absolutely! I use the Pomodoro Technique, and my 5-min breaks always involve an update, positive tune! #cmworld
@lindadessau

Hello, everyone! Glenda tweeting from beautiful Chatsworth, CA. I rock to @manaoficial for inspiration. #CMWorld  https://twitter.com/marketmachines/status/620987039094341632
@GlendaVee

A1. Our website, as well as social media accounts all contribute to our online personal brand #cmworld
@opensponsorship

I run InteractiveQA – marketing and technical services. Check out our new site, por favor. Lately playing Blues Traveler’s Hook. #cmworld
@ind3ed

A1: As I move my focus to branded content writing and other communications consulting, I want to leverage my journo background. #cmworld
@dahnamchandler

A1: I have one that is still growing but interested in new ways to make my branding better. #CMWorld
@Elite_VS

@CMIContent Tara representing r+r in Denver. Waking up with @maroon5 this am! #cmworld
@rabbleandrouser

Q1 You have a personal brand whether you want it or not. I do my best to control mine. #CMWorld
@SoMeDanielleP

A1 I think that everyone today has an online personal brand – it’s how it’s developed and used that matters! #CMWorld
@kmzimm

A1: I’m Looking To Develop. It All Starts With An Idea & Dedication To Realize It. #CMWorld
@sgoldberger12

#CMWorld A1 – Since I’m more and more personally on Twitter, I think I’m  currently working on building a ”brand” for my expertise.
@FrankTheStep

A1: (1/2) @CMIContent Looking to provide valuable solutions and information for our audience and followers in our individual #cmworld
@marceldigital

Didn’t really think I did, but apparently I do! Good point, Martin #CMWorld  https://twitter.com/martinlieberman/status/620987679245770753
@dmboutin

@EmmelieDeLaCruz That’s part of my job description. hehe.  #cmworld
@SFerika222

@lindadessau @SFerika Right on! #cmworld
@ChristinKardos

A1: I am looking to build my own personal brand. Newly on board to participating actively on Twitter, and excited about it! #CMWorld
@tttiana

A1. Your personal brand will change as you change and learn/experience new things #CMWorld
@MillerEricJ

A1: Personal online brand is different from ‘work’ online brand even though there is overlap. #CMWorld
@SueBrady

A1. If you have a personal online presence then you have a personal online brand. It’s what others think of you. #CMWorld
@LisaMasiello

Good question! #CMworld (or are we just an old fashioned Twitter Chat?) https://twitter.com/Chapeastwood/status/620987542297550848
@ShellyKramer

A1: (2/2) @CMIContent areas of expertise. If personal brands arise, we did something right. #cmworld
@marceldigital

@martinlieberman I have to constantly remind myself of that after working in a stuffy corporate environment for years. #cmworld
@LaToyaReports

A1: Yep!  It has shifted over the years, but the foundation and “position statement” stays pretty similar. #CMWorld #personalbranding
@jessroswell

@AmberOoley Great answer. Definitely important to work at it 24/7! #CMWorld
@sgoldberger12

@CMIContent A1: Currently revamping my personal brand. Learning from so many others. #cmworld
@darwinruiz_

A1) I have a few online “voices” depending on what hat I am wearing, but not a personal brand, yet.  #CMWorld
@twoislikeme

A1: Yes, in fact today’s music question plays into it…with marketing of course. #Clevelandrocks #CMWorld  https://twitter.com/CMIContent/status/620987371840864257
@JeremyBednarski

@CMIContent A1: I do believe I have an online personal brand, but it developed on its own #CMWorld
@amywhiggins

Everyone has a personal brand whether they know it or not. But embracing it and refining it is what helps you define yourself. #CMWorld
@flinds

@tttiana Love this! Twitter has literally CHANGED my LIFE.  🙂 #cmworld
@ChristinKardos

Hey #CMWorld fam! First time on the chat, http://seriousvanity.com is my biz, music is my <3. Bowie and Zappa knew how to build a great brand.
@Serious_Vanity

1/2 A1. I see a personal brand as an evolving thing both earning the time to show the facets of yourself, or finding your niche #CMWorld
@UXcelsior

#cmworld a1) I’m really in the early phases of trying to make a bigger presences, I need to be more constant
@IOErikaO

@CMIContent Nothing concrete as of now but plan to build a new one soon. #CMWorld
@SRKetkar

#CMWorld A1 – I’ve always dedicated myself to the brands I manage but I discovered that putting me out there actually help my brands.
@FrankTheStep

A1. Yup and I try and help it grow each day! #CMWorld
@JoelRRenner

2/2 A1b. And in the way we all evolve during our lives through experience #CMWorld
@UXcelsior

@CMIContent A1: Definitely just starting to develop my own, still new to it all! #CMWorld
@ExperianDQSteph

A1) I have a personal brand and a company brand. I try to make sure they are intertwined so that the values are aligned #CMWorld
@evilgeniuslead

A1) I have a personal brand and a company brand. I try to make sure they are intertwined so that the values are aligned #CMWorld
@jasonrleduc

@lindadessau @SFerika Yes, very true. So, we’d better be in on the conversation about our personal brand, hadn’t we? #cmworld
@dahnamchandler

Yes! Hoping this #cmworld chat brings us to this point — how to manage them! https://twitter.com/SFerika/status/620987723499896832
@amymersch

@opensponsorship same with us! #Cmworld
@d3logic

A1 Working on making it stronger. Just learning its power and what it can unlock when leveraged well!  #cmworld
@AndreaFryrear

A1) Twitter chats seem like a great place to refine and show off your personal brand 😉 #CMWorld
@dmboutin

A1. I think my online brand is a bit schizophrenic #cmworld
@dwheeler11

A1-Currently I’m in promotions, but I use Twitter to develop my digital background, meet connections and gain knowledge #CMWorld
@TrendingTagz

I’m loving the variety and honesty in the answers to Q1. You guys rock.  #cmworld
@ChristinKardos

@LaToyaReports I’m sure. That said, it’s a good idea to take stock often of how you represent yourself. #cmworld
@martinlieberman

@CMIContent A1: I’m happy with what I’ve built so far, but there’s still a lot to do. I want to grow as a writer and shape that. #cmworld
@mjtiscione

@dahnamchandler @lindadessau Exactly!  #cmworld
@SFerika

@AmberOoley that seems like a ton of work- everyday? #CMWorld
@amywhiggins

A1: My personal brand and that of my biz are pretty blended. I do have a personal blog, http://joshmccormack.com  #cmworld
@joshmccormack

@evilgeniuslead I try and do this as well. You almost have to! #cmworld
@mjtiscione

A handful of our team practices personal branding. Why not? It builds their network & the company’s reach. #cmworld  https://twitter.com/CMIContent/status/620987371840864257
@CrowdContent

A personal brand should #BeYou amplified by your website, #SocialMedia, etc… #CMWorld  https://twitter.com/martinlieberman/status/620987679245770753
@JoelRRenner

A1: Holonis is looking to help empower and encourage SMBs to grow their voice through #ContentMarketing. #CMWorld
@Holonis

@FrankTheStep I feel like in this media world, it’s all interconnected. #CMWorld
@sgoldberger12

@CrowdContent Exaaaaactly. 🙂 #cmworld
@ChristinKardos

A1 I’m going to say no, no interest in personal brand. I’d rather rely on my reputation which comes from customers, not made up #cmworld
@tracibrowne

.@UXcelsior Finding your niche is right, what works for some, won’t work for others #cmworld
@opensponsorship

@jasonrleduc Same here. Making sure values are aligned is critical but also that branding is consistent even when two are distinct. #cmworld
@dahnamchandler

A1: Yes I have an active online personal brand #cmworld
@connieurway

@kmzimm I definitely agree with that, Kate! #CMWorld
@ExperianDQSteph

A1. This is a two-edged question for me. #cmworld
@SocialSMktg

A1: Our team spends a lot of time on personal branding.  @ericcozart, @razwanawahid are the most active! #cmworld
@MarketingMrkt

Not sure that it’s possible to separate personal from professional brand. #cmworld
@CTrappe

@martinlieberman Awww, explains why you asked about coffee today. 😉 #cmworld
@GlendaVee

That is key!  I feel you should be an extension of the company brand and values. #CMWorld  https://twitter.com/jasonrleduc/status/620988186328612864
@jessroswell

A1. Digital marketers need a personal brand – my goal is to expand the scope and depth of mine – more guest #blogs, more #content #cmworld
@eccushing

@ChristinKardos @dmboutin Twitter chats are great for so many reasons. Networking, learning, and building your personal brand. #cmworld
@mjtiscione

A1. Not online yet but looking to develop one within the next year. #CMWorld
@weblocalmrktng

@eccushing @PeopleFluent You don’t have to worry about him sugar coating his opinions. 🙂 #cmworld
@joshmccormack

@ChristinKardos @dwheeler11 mine can be like the dog on…squirrel #CMWorld
@amywhiggins

@SoMeDanielleP Don’t control it, enjoy it! #CMWorld
@JoelRRenner

@Chapeastwood It’s a chat. You can follow along/participate by finding the #cmworld hashtag 🙂
@ShellyKramer

@SocialSMktg Intriguing… Go on… 🙂 #cmworld
@ChristinKardos

@CMIContent Yes we do! Always looking to get stronger and better in what we do on and offline. #cmworld
@rabbleandrouser

@CMIContent A1: Yes. It’s a continuous Journey. Taking/Making small strides each day #cmworld
@sharmasights

@CTrappe so true! definitely means we need to be selective about the professional brands we choose to work for  #cmworld
@AndreaFryrear

@amywhiggins I try to focus 15-30 minutes to focus on “me.” Sometimes it’s simply reading an article. #CMWorld
@AmberOoley

Some might say your reputation IS your personal brand #semantics #CMWorld  https://twitter.com/tracibrowne/status/620988470295687168
@dmboutin

@sgoldberger12 You are so right !  #CMWorld
@FrankTheStep

Agree! #CMworld https://twitter.com/mjtiscione/status/620988596594561024
@ShellyKramer

A1 We all have an online brand. Not all of us manage it. I personally try to balance managing my brand and my clients. It’s work. #cmworld
@absolutemobile

@mjtiscione @dmboutin Absolute truth. I have new work and new friends because of them. #cmworld
@ChristinKardos

.@FrankTheStep Exactly, it helps you step out of the routine and view online branding in a different light #cmworld
@opensponsorship

@GlendaVee @manaoficial @ChristinKardos Hi, Glenda. Haven’t chimed in on music because I’m currently obsessed with podcasts 🙂 #CMWorld
@UXcelsior

It’s always building and evolving somewhat. #CMWorld  https://twitter.com/mjtiscione/status/620988271372431360
@JeremyBednarski

A1: Your personal brand isn’t only built online. It’s also the experiences you provide others everyday.  #cmworld
@EmmelieDeLaCruz

@UXcelsior @GlendaVee @manaoficial Ooh! Touche.  Same here! #cmworld
@ChristinKardos

@mjtiscione @jessroswell @dahnamchandler I think that alignment is so important. People see through disconnects very quickly #CMWorld
@evilgeniuslead

A1 @CMIContent My personal brand has developed into my company brand & is evolving every day as I learn more about my community. #CMWorld
@FreshSparks

A1: I think I have a personal brand – it’s changed a lot over the years – I am always looking to develop it further #CMWorld
@eemiller08

@AmberOoley ah…good point. Yoga helps me for that focus me time #CMWorld
@amywhiggins

@FrankTheStep You are doing a great job at it! #CMWorld
@JoelRRenner

Q2: If you manage brand social accounts, how to you include your brand/personality in your work? #CMWorld

@tracibrowne but a personal brand is who you are, not made up. #CMWorld
@flinds

You mean just be your “authentic” self, @martinlieberman? How RADICAL! 😉 #cmworld HREF=”https://t.co/vsF6aafuiM” TARGET=”parent”>https://twitter.com/martinlieberman/status/620987679245770753
@jgombita

In the sense of person having a personal brand being one way and professional brand being completely different. #cmworld @marceldigital
@CTrappe

A1) I’ve blurred personal/biz brand for a long time, but they’re splintering more now, which is a creative project in itself. #cmworld
@Serious_Vanity

@FreshSparks That’s so true. Our brands really are evolving all the time. #CMWorld
@darwinruiz_

@ChristinKardos @GlendaVee @manaoficial I’ve been doing a lot of social/content ones, but also an equal amount of entertainment #CMWorld
@UXcelsior

I understand this one. I guess I connect my brand to performance more than anything as well. @tracibrowne #cmworld https://twitter.com/tracibrowne/status/620988470295687168
@hittingamillion

@flinds @tracibrowne otherwise it would become exhausting to maintain the facade #cmworld
@AndreaFryrear

@ctrappe I agree. And as a brand, I’m not sure why you would want your team to completely separate personal from brand. #cmworld
@ShellyKramer

@TrendingTagz Twitter is definitely a good place to make connections and network! #CMWorld
@ExperianDQSteph

@ChristinKardos @dmboutin Plus, they’re actually really fun! #cmworld
@CrowdContent

.@joshmccormack definitely not – one of the best & most frustrating things about him #cmworld
@eccushing

@EmmelieDeLaCruz that would be an overlap with reputation #cmworld
@SocialSMktg

@tracibrowne That actually becomes your personal brand. I wouldn’t advise making one up. It should be authentic. #CMWorld
@JeremyBednarski

I think everyone has one or if not one established a “pre-conceived” one. But we are all striving to evolve our personal brand #CMWorld
@TroyS_Eastek

Absolutely 100%. #CMWorld  https://twitter.com/flinds/status/620988905442181120
@belllindsay

THIS #cmworld https://twitter.com/mjtiscione/status/620988596594561024
@connieurway

Very carefully haha #CMWorld  https://twitter.com/CMIContent/status/620988904124985344
@dmboutin

@JoelRRenner Only trying my best 🙂 Honestly, it people like you that pushed me to do it ! #CMWorld
@FrankTheStep

.@ChristinKardos Part of personal branding is the depth & quality of advice you give when answering Qs on Twitter, correct? #cmworld
@CMIContent

@jgombita Can’t tell if you’re mocking me or not. 😉 But you said “authentic,” not me. #cmworld
@martinlieberman

@MarketingMrkt @EricCozart Wish I could join this chat but with a client in 2 mins. Add me to the reminder list for next week pls? #cmworld
@RazwanaWahid

A2: When I manage this account, (or any) I always ensure my humor and kindness come first.. hardcore info later – Eric #cmworld
@MarketingMrkt

@UXcelsior @manaoficial @ChristinKardos Hi, Brandon. Can’t listen to Podcasts when I work but love @WhyISocial when driving to work #cmworld
@GlendaVee

A2: @CMIContent Join the conversation. Don’t automate. If you have a personality, show it – it’s your strongest weapon. #cmworld
@marceldigital

A1: My personal brand has evolved over the years as I’ve tried different things. Now, it’s focused on pro content writing services. #cmworld
@dahnamchandler

@AndreaFryrear @tracibrowne the equivalent of a catfish! which idk how people have the time to dupe other people like that. #CMWorld
@flinds

@CMIContent Absolutely! And quality includes honesty… includes asking questions, following up, etc! #cmworld
@ChristinKardos

@hittingamillion Having grown up on Long Island I’m genetically a Billy Joel fan. #cmworld
@joshmccormack

A2) I include my personality (where encouraged to do so) just with little details. Turn of phrase, emoji, questions, etc. #cmworld
@ChristinKardos

A2:  Listening #cmworld
@connieurway

Yes! A brand is a set of associations attributed to your name/company… those experiences play into it! #CMWorld  https://twitter.com/ChristinKardos/status/620988880515416064
@jessroswell

A2: Cultural fit is so important for this reason. Working for @SumAll allowed me to be my authentic self on behalf of the brand. #cmworld
@EmmelieDeLaCruz

A1: Focusing (or niching) has made it easier for me to develop my brand in a fluid manner and market myself effectively. #cmworld
@dahnamchandler

A2: Your audience should feel like they’re getting the same core values every time they interact with your brand #cmworld
@LaToyaReports

@FrankTheStep That means a lot… Best advice is to just #BeYourself and the rest will follow!  It is soo much harder to fake it! #CMWorld
@JoelRRenner

A2 I purposely try to find alignment btwn my values & my employers. And then I work to channel their brand’s voice to the audience #CMWorld
@SoMeDanielleP

@JeremyBednarski so then why do we need a marketing buzzword for it? Brands are carefully crafted and often not authentic #cmworld
@tracibrowne

A2) By giving my business blog more of a personal voice first, I’m gradually moving toward being the “face” of my company as well #cmworld
@Serious_Vanity

A2: I like adding smiley faces when responding to others who have shared my content or interacted otherwise. 🙂 #cmworld
@MktgInnovator

A2: Learn From Best Practices You Apply To Your Brand Accounts. Use Them In Your Personal Work. #CMWorld
@sgoldberger12

@EmmelieDeLaCruz Oh, @SumAll!! I love the product and team members I’ve talked with.  Fantastic!! #cmworld
@ChristinKardos

@LaToyaReports yes, consistency is key. brand guidelines are a must with multiple people using branded social media accounts #cmworld
@AndreaFryrear

A2. Completely separate from the brand, except I’m sure I exclude some UGC that would be relevant to audience b/c of my own views #CMWorld
@UXcelsior

@CMIContent Remember the brand promise and tone. It’s great to have a personality, but stay on tune. #CMWorld
@AmberOoley

@ChristinKardos @CMIContent following up is key! Especially when you are building new relationships on Twitter. #cmworld
@rabbleandrouser

Interested in hearing from some brand personality chameleons who adapt for different brands.  How the heck do you do it? #cmworld
@EmmelieDeLaCruz

Yes! Branding and Building Relationships go hand in hand. #H2H #cmworld #sales #marketing https://twitter.com/EmmelieDeLaCruz/status/620988783295643648
@TroyS_Eastek

A2: Don’t use automated posting!!!!! #CMWorld I can’t stress this enough.  https://twitter.com/CMIContent/status/620988904124985344
@flinds

What? No time for music! that is no bueno! #CMWorld  https://twitter.com/UXcelsior/status/620988748281462785
@JoelRRenner

@MktgInnovator It’s a simple thing… but can be really powerful. Especially when people become accustomed… #cmworld
@ChristinKardos

A2 If you can find a way to show your personality in your social media channels, do it. It makes your brand seem more human. #H2H #CMWorld
@SpencerHudonII

A2. Always make posts sound genuine and not robotic, manage the account how you would want to receive it as a consumer #cmworld
@opensponsorship

A2: Key Takeaway Is Always Engage In A Timely Manner & Be Honest. #CMWorld
@sgoldberger12

A2) I try to be more of the “work me” when representing my employer’s brand, little more conservative. Fine line to walk with that #CMWorld
@eemiller08

A2: I am not afraid of putting personality to the brand. Humanizing helps develop a real connection. #CMWorld
@tttiana

A2: I do my best to keep with the company’s brand when I’m at work and save my personal brand for at home! #cmworld
@d3logic

@joshmccormack WE can be friends Josh! #cmworld
@hittingamillion

A2.  It is the brand’s personality that we imbue into content not ours. That begins with planning #cmworld
@SocialSMktg

@JoelRRenner Ha! Starting to get deja vu with yesterday’s ContentChat. 😉 #cmworld
@martinlieberman

A2: Really, I just do “brand me” because that’s what people I work with expect to see when they meet and work with me. WYSIWYG. #cmworld
@dahnamchandler

@marceldigital @CMIContent great answer! I do a little bit of both. Schedule and show personality/engage with others. #cmworld
@rabbleandrouser

I prefer to work for and with organizations that fit my brand. #cmworld
@CTrappe

@flinds Do you mean never schedule outbound shares? I’d disagree with that. But you CANNOT automate engagement! #cmworld
@ChristinKardos

@martinlieberman no kidding! #CMWorld
@JoelRRenner

A2: There’s no inconsistency between my “brand identity” and my work ethic and character. #cmworld
@dahnamchandler

A2-When replying to consumers I stay light mannered and personable. Being relatable is key to a healthy professional relationship #CMWorld
@TrendingTagz

A2: I’m an extension of the brand-try to add a little “personality” when talking w/ fans to not sound robotic, but its a fine line. #CMWorld
@jessroswell

A2 @CMIContent Most importantly, with consistency across channels. The perception of a brand relies on upholding expectations. #CMWorld
@FreshSparks

@CTrappe It’s just smart.  🙂 #cmworld
@ChristinKardos

Two auto DMs talking to each other is not engagement. 😉 #cmworld @ChristinKardos @flinds
@CTrappe

#CMWorld A2 – I’m always professional. But if there is something funny to say, normally, that’s where I express myself more 🙂
@FrankTheStep

A2: I write the same and use similar phrases. I have the same values as my business so they aren’t too different. #CMWorld
@Elite_VS

@CMIContent Always have a prompt and personalised answer to your audience queries not an automated one. #CMWorld
@SRKetkar

@JoelRRenner Well I listen to a lot of Dance Punk/EDM at work…mostly w/o vocals. Used to be very focused on music #CMWorld
@UXcelsior

A2. This is almost unconsciously. If you always talk formally, those social accounts would not create much engagement #CMWorld
@weblocalmrktng

A2 U have to be respectful of the brand who has hired (+ pays) u. Your personality is awesome. What do they want THEIRS to be? #cmworld
@ShellyKramer

A1 Yes, and my brand is keeping me so busy I can’t consistently participate in #CMWorld and other Twitter chats I favor @CMIContent
@GrowMap

@EmmelieDeLaCruz @SumAll agree! I’ve worked b4 at a company where I couldn’t be myself, it changed how I worked #CMWorld
@amywhiggins

YES PLEASE. #CMWorld  https://twitter.com/flinds/status/620989730155556865
@SoMeDanielleP

@tracibrowne I think the buzz is around the overall trend. As for the name itself, you’ve got to call it something. #CMWorld
@JeremyBednarski

Keep in mind buyer personas and talk to your audience in a way that makes sense. Over time, voice will come #CMWorld https://twitter.com/EmmelieDeLaCruz/status/620989716587016196
@dmboutin

Wouldn’t dare to mock @martinlieberman! #cmworld How about authoritative, convincing, credible, legitimate, original, pure, reliable….?
@jgombita

A2. I’m quarky & a bit over the top I’ve embraced it. Anything I create  shows it because that’s what makes me human & that’s my brand #cmworld
@IOErikaO

@absolutemobile And managing a brand can seem more like shepherding. Control is limited. #cmworld
@joshmccormack

@SocialSMktg exactly! #cmworld
@d3logic

A2: Every brand has a unique voice, & should speak to a specific customer base. Social is perfect for that. #cmworld https://twitter.com/CMIContent/status/620988904124985344
@AJutah

@CMIContent A2. End tweets w/ initials or first name to help 1) give a personal feel to the brand and 2) lend your opinion. #CMWorld
@MindyRodenburg

A2 I try to stick to the defined brand voice/tone when using corp social channels.  #cmworld
@SFerika

@ShellyKramer Yes! There’s a difference between reigning in your own eccentricity and being fake. Not the same thing! #cmworld
@ChristinKardos

@jgombita All good words. #cmworld
@martinlieberman

A2 I also think you need to be aware of what’s most important: your personal brand/brand building, or the goals of the company. #cmworld
@ShellyKramer

Lose the robot voice is what I call it! #CMWorld  https://twitter.com/SRKetkar/status/620990089762439168
@jessroswell

@SoMeDanielleP Such a great tactic. That way, team members are more eager to act as brand ambassadors. #cmworld
@CrowdContent

I agree (in my personal opinion). It’s something about posting “in the moment” it’s raw & can be felt. #cmworld https://twitter.com/flinds/status/620989730155556865
@TroyS_Eastek

@CMIContent There are so many answers to question #2 that I missed the question. 🙂 #CMWorld
@mjtiscione

@sharmasights Right and to have good intentions is to be intentional on acting on them with integrity. #cmworld
@dahnamchandler

A2 @CMIContent I have some autonomy here, so I inject my personality into how we present info to followers. Makes it more personal. #cmworld
@absolutemobile

Q3: If you’re a community manager for brand(s), do you identify yourself? Why or why not? #CMWorld

@d3logic Yes, I wonder about these boundaries sometimes. #cmworld Is anyone troubled by the idea of personal brand mixing with work?
@hittingamillion

.@LaToyaReports Exactly, talking and encouraging feedback from your audience is important! #cmworld
@opensponsorship

@EmmelieDeLaCruz @SumAll I think about cultural fit daily, when I’m withholding my personality from the brand I manage. #CMWorld
@UXcelsior

A2: Depends on industry, career level. My personal brand is honest, “just me,” same on any social accounts. Many can’t do that. #CMWorld
@belllindsay

@SocialSMktg I finally have a few hours on a Tuesday to do some chatting! So happy to see you pop up in the feed 🙂 #CMWorld
@eemiller08

@hittingamillion it could mean different things #cmworld
@SocialSMktg

A2 luckily, our brand’s voice is very friendly/conversational/helpful so it’s not hard to reflect.  #cmworld
@SFerika

@absolutemobile @CMIContent Great point about autonomy. Not everyone has the same latitude based on their obligations. #cmworld
@ChristinKardos

A1 The need for a personal brand depends on your perspective & your goals. Many would say it exists whether you know it or not. #CMWorld
@SpencerHudonII

@SFerika We have a lot of control over what people think about us based on what we do on and off social. #cmworld
@dahnamchandler

A2 My personality/humor is infused in the photographs I take for posting, words I use & content curated. #cmworld https://twitter.com/CMIContent/status/620988904124985344
@GlendaVee

@martinlieberman I have a Diet Coke waiting for me, but I’m trying to hold out till the PM slump. #CMWorld chat energizes this hour, though.
@amymersch

@CMIContent A2: Be smart, be yourself. Let some personality shine through on the brand accounts. Your community will appreciate it. #CMWorld
@mjtiscione

Is anyone catching the “one size doesn’t fit all” vibe with question 2? 🙂 #cmworld
@ChristinKardos

A2: #cmworld Speak the “Law Of Land “. I also ensure that current positioning is challenged due to my involvement. I align myself.
@sharmasights

A2. When it fits with the voice of the brand I will insert some of my personality! It has to be a natural fit tho’ #CMWorld
@JoelRRenner

A3: In my opinion, identifying yourself is key to being human on social media. Initials in tweets help with that. #cmworld
@MktgInnovator

#contentmarketing gives us a little more leverage if we get to own authorship. our unique voice belongs in the convo on social too #cmworld
@AndreaFryrear

A3: As a community manager I always introduced myself and welcomed all new members from the brand, and myself – Eric #cmworld
@MarketingMrkt

A2: @CMIContent Empower. Engage. Embrace. If you can empower employees, engage audience, and embrace change, personality shines #cmworld
@marceldigital

@joshmccormack Very much like shepherding! Sometimes like herding cats! #cmworld
@absolutemobile

🙂 @martinlieberman don’t tell anyone, but I went to the online Oxford Dictionary’s Thesaurus section and plugged in “authentic.” #cmworld
@jgombita

.@ChristinKardos it’s very easy to get hung up on self + lose sight of the bigger picture. There is, + can be, a way to find balance #cmworld
@ShellyKramer

@dahnamchandler Well Said #cmworld https://twitter.com/dahnamchandler/status/620990326858207232
@sharmasights

@evilgeniuslead Yes, they do. Lack of transparency and authenticity become clear quickly and can discredit and damage your brand. #cmworld
@dahnamchandler

A3 Yes, whenever engaging under my own name, on behalf of a brand, I ID myself as a community manager.  #cmworld
@SFerika

@MktgInnovator Yes – at least people feel as though they are talking with a real human. #cmworld
@ChristinKardos

@TroyS_Eastek But what if you don’t always have the time? I schedule posts to be shared so my followers can still get content. #CMWorld
@Elite_VS

@ChristinKardos LOL – I think it’s actually multiple flavors – like a Neapolitan but with more unusual choices #cmworld
@dwheeler11

@CMIContent There’s usually only 2-3 managers & we manage smaller businesses, so we see no need to. #CMWorld
@AmberOoley

@sharmasights Thank you. 🙂 #cmworld
@dahnamchandler

#CMWorld A3 – I manage about 25 brands. And they all speak to different audiences. Identifying myself isn’t relevant for most of them.
@FrankTheStep

@CMIContent A3: No, because our clients here are confidential. For the accounts I run personally, I include my handle in the bios. #CMWorld
@mjtiscione

@hittingamillion yeah it’s tempting to insert your personal brand into your posts, making sure you stay on brand can be a tough #cmworld
@d3logic

A3: I want people to associate me with the brand, but not *be* the brand. #cmworld https://twitter.com/CMIContent/status/620990394231173122
@AJutah

@dwheeler11 I’d totally order that… Haha.  🙂 #cmworld
@ChristinKardos

A3:  Social identity builds trust w/community #cmworld
@connieurway

.@marceldigital I love this answer. What a terrific way to think of great personal brand building. Serving others #cmworld
@ShellyKramer

A2: Build your own personality into the brands personality carefully. The Social Media policy should describe attitude #cmworld
@JonTromans

I have permission to speak on behalf of my personal brand. #cmworld
@CTrappe

A3: @CMIContent Yes – let them know a person is behind the logo and if they need to reach out they can – users love being heard #cmworld
@marceldigital

A3 @CMIContent We’re moving towards a more humanized web. Understanding the “who” behind a brand is key to relationship building. #CMWorld
@FreshSparks

@ChristinKardos @CMIContent I think with social you have to pick the right ppl to run your platforms and then let them be experts. #cmworld
@absolutemobile

A3) I identify myself because that’s the desired course in my case. Some are asked to remain anonymous and that can work, too. #cmworld
@ChristinKardos

Couldn’t have said it better! #CMWorld  https://twitter.com/AJutah/status/620990933786451968
@jessroswell

@mjtiscione @CMIContent My kid posts for InlandEmpire 66ers. Has her own brand for them, but you can tell it’s her unique humor. #CMWorld
@SueBrady

@dahnamchandler Absolutely! Transparency and authenticity are key to building connection! #CMWorld
@evilgeniuslead

A3: I guess I do because my brand Twitter is my only Twitter but my name is on the accounts so it’s my personal account too. #CMWorld
@Elite_VS

A3) There are advantages to being known and to being unknown.  All depends on the objectives of the biz & community. #cmworld
@ChristinKardos

@SocialSMktg If you are free we should meet IRL when I’m out in Vegas – no idea how that is from you though. #twitterfriends #CMWorld
@eemiller08

Q3 Generally, no. It’s not my show – it’s my institutions. I just wear the hat while I’m at the keyboard. #CMWorld
@SoMeDanielleP

@SueBrady @CMIContent and that’s what makes it great! #cmworld
@mjtiscione

Happy to identify ourselves! But using the term “we” indicates when we are speaking on behalf of each other. #cmworld https://twitter.com/CMIContent/status/620990394231173122
@CrowdContent

A3: It’s vital to identify yourself in some way, in case of error, etc. ^lb But social accounts should be branded, not you. #CMWorld
@belllindsay

A3. Yes, identifying yourself when representing the brand lets the audience know there are real people who care, not just robots #cmworld
@opensponsorship

@marceldigital @CMIContent well said! #cmworld
@d3logic

@CMIContent If multiple people are tweeting from the brand account, I think its good practice in case issues arise. #CMWorld
@flinds

A3. We don’t have online communities, but I appreciate it when communities I’m in have an established leader #CmWorld
@eccushing

#CMWorld A3 – If I would have less brands to manage, I would identify myself surely to connect even more with the audience !
@FrankTheStep

A3: Social platform is all about person-to-person engagement. People want to know there’s someone on the other side of the screen. #cmworld
@shawn_turner1

A3: Introducing + identifying yourself makes it personable and keeps it social. Hate feeling like I’m talking at (not to) people.  #cmworld
@EmmelieDeLaCruz

@ChristinKardos Yes!…You always need to establish the business objectives/goals first. #CMWorld
@darwinruiz_

A3. Yes. People connect with people and the people behind a brand are what make it unique #CMWorld
@rachelloumiller

@Elite_VS If you don’t have time to tweet you probably don’t have time to listen either…has to be a two way street @TroyS_Eastek  #cmworld
@tracibrowne

A3. Yes, identify yourself. Don’t think of your audience as B2B or B2C but H2H. Human to human. Show the person behind the brand. #CMWorld
@LisaMasiello

A3) I tend to prefer situations where I can identify myself (even w/ initial). It’s empowering to me + fosters more genuine dialog. #cmworld
@ChristinKardos

It can definitely be a fine line!  #CMWorld  https://twitter.com/eemiller08/status/620989785289674754
@JoelRRenner

@ChristinKardos Brands do well when populated with humans with faces. Adds humanity and personality. #cmworld
@joshmccormack

@renepower Well, hi Rene.  Jump in with us! #cmworld
@ChristinKardos

A3: I’m not a community manager for brands but I would identify myself as one if I was because it maintains integrity. #cmworld
@dahnamchandler

A3: – Yes? – Eric 🙂 #cmworld
@MarketingMrkt

A3: I ensure the tonality is neutral. Yes, I identify myself because only then I can create traction #cmworld #CMWorld #cmgr
@sharmasights

But if your ID becomes tied in w/ the brand, isn’t there a potential downside to the brand if you leave the organization? #cmworld
@CMIContent

A3 I think ID’ing yourself is important for transparency.  #cmworld
@SFerika

@Elite_VS Not saying not to use scheduled posts. Lord knows I don’t have all  the time. Just making them feel “humanized” #cmworld
@TroyS_Eastek

@absolutemobile @ChristinKardos @CMIContent Difficult for many brands to loosen the reigns of control. #cmworld
@joshmccormack

A3 … and it helps put a real face on the brand!  #cmworld
@SFerika

@tracibrowne @Elite_VS @TroyS_Eastek tell it! #cmworld
@rabbleandrouser

I’m not a community manager, but would think you should usually id yourself for transparency’s sake. #CMWorld https://twitter.com/CMIContent/status/620990394231173122
@dmboutin

Q3 I think it is great for CMs to identify themselves + an important part of humanizing the social exp for a brand/followers #cmworld
@ShellyKramer

A3: I don’t always online but offline I usually do, really it depends on the client and how they want the question answered! #CMWorld #cmgr
@lttlewys

@CMIContent Not if they’re doing it right.. and you are.  Wait – that’s part of a later question kind of… haha.  🙂 #cmworld
@ChristinKardos

@shawn_turner1 Agreed to some extent. I like the mystery behind some brands. I don’t always want the identification to ruin it. #CMWorld
@flinds

A3 It can also be easier for customers/audience to engage with a person than a brand #cmworld
@AndreaFryrear

@CMIContent I don’t think brands should identify for this exact reason. You post for the brand, not yourself #CMWorld
@SueBrady

@ahmdmm Personal Branding #cmworld
@ShellyKramer

A3. Not sure how far I can go saying I manage communities… I handle digital content, but social is involved. #CMWorld
@UXcelsior

@ChristinKardos I feel identifying yourself (even through initials) builds a better relationship between you and the community too. #CMWorld
@mjtiscione

@FreshSparks @CMIContent Beautifully said. #cmworld
@joshmccormack

@CMIContent Of course– we just saw that with Reddit for instance.  #cmworld
@SFerika

A3: You’re dealing with real people when you’re representing a brand and real people want to know who they’re really dealing with. #cmworld
@dahnamchandler

Sure, personal brands and organizational brands can be tied together. Organizations: Be so awesome that people don’t want to leave. #cmworld
@CTrappe

A3: – Yes ..I have to understand my Brand’s Voice #cmworld
@sharmasights

A3. Not unless allowed by the client #cmworld
@HomeZada

A3: I identify with the brand I work for. It helps bring a face to the brand, which can help build a stronger connection. #CMWorld
@tttiana

@CMIContent There certainly is. Look at @mattcutts #CMWorld
@BenBrausen

@ChristinKardos Agree. In some cases, customers appreciate knowing there’s an actual person they’re talking to. Some don’t care. #CMWorld
@JeremyBednarski

@tracibrowne @Elite_VS I agree. It is a two way street and a compromise/sacrifice on how much time/effort is given per results #cmworld
@TroyS_Eastek

I own my brand. #cmworld
@CTrappe

@lttlewys Yes – this is important. If you’re working for someone, you’ve gotta do it their way.  #cmworld
@ChristinKardos

A3: I have done that on occasion – my comp doesn’t get a ton of conversation & I got the feeling they preferred I answer as them #CMWorld
@eemiller08

@ChristinKardos Sheesh, already jumping ahead of the party!! @CMIContent #CMWorld
@lttlewys

A3. I want to know person (or people) behind the company account. Sometimes it’s obvious when the person has moved on re: quality. #cmworld
@jgombita

@tracibrowne @TroyS_Eastek I have to agree to disagree because I tweet live for chats and that’s when I get the most engagement. #CMWorld
@Elite_VS

A2. I do some self-promotion via company social media when it is relevant (demos). I then retweet/repost from my personal accts. #cmworld
@dwheeler11

@Elite_VS @TroyS_Eastek I meant like cross posting between platforms. A Facebook post automatically posting to Twitter, etc #CMWorld
@flinds

I’m thinking Ford & Scott Monty, where he was so closely identified w/ their brand & then he left to take another opportunity #cmworld
@CMIContent

A3: Initialing tweets also holds me accountable. If there was ever an issue, our community knows exactly who to look for.  #cmworld
@EmmelieDeLaCruz

@CMIContent Of course. But the reverse is also true–your personal brand can be damaged if your replacement isn’t good. #cmworld
@pisarose

a3. I struggle w/ this, sometimes I’m asked to work on something I don’t want associated w/my personal brand ( all legal of course) #cmworld
@IOErikaO

@CTrappe Sometimes what you said is profound. Sometimes ridiculous. Rarely boring. #cmworld
@joshmccormack

@tracibrowne @TroyS_Eastek When I post content no one is actually engaging with me. #CMWorld
@Elite_VS

Q4: What are upsides to personal brands? What are some downsides? #CMWorld

@evilgeniuslead We have to remember that we are people dealing with other people and people like to connect, right? #cmworld
@dahnamchandler

@CMIContent The perfect way would be to be transparent about it and let the person leaving introducing the newcomer ! Best scenario #CMWorld
@FrankTheStep

Q1: Do you have an online personal brand? >>> Yes and in some circles its bigger than my company. Is that good or bad? #cmworld
@renepower

@BenBrausen @CMIContent Exactly! They don’t want it known they are outsourcing. We have several such clients. #CMWorld
@SpencerHudonII

A3: Yes. It Puts A Face To The Brand. That Doesn’t Mean You Share Your Personal Email, But They Need A General One. #CMWorld
@sgoldberger12

A4) You already have a personal brand! The upside is you can be strategic in developing it. Downside is if you’re not. :/ #cmworld
@ChristinKardos

Q3: Totally depends on the brand. If they are very social then absolutely yes but never take away focus from the brand itself. #cmworld
@JonTromans

A3. No I don’t. I want the brand 2 shine separate from me. I want continuity in the voice tho. But I have seen it work every which way #CMWorld
@JoelRRenner

A3 pt 2) I do like the idea of having personal interaction within a company though, I have enjoyed it in my experiences. #CMWorld
@eemiller08

@ChristinKardos Exactly! Most of my clients have NDA’s and I make sure I address how they want it played out! #CMWorld #cmgr
@lttlewys

.@mjtiscione Agree- esp. if more than one person runs the “brand account/community”.  Builds authenticity. #CMWorld  https://twitter.com/mjtiscione/status/620991629776789504
@jessroswell

#cmworld Is there a difference in the effectiveness of personal branding between consumer, small business, and corporate marketing?
@hittingamillion

A4: Upsides – helps your career. Downside – you have to be always on  #cmworld
@amywhiggins

Downside of personal brands: You are kind of public. #cmworld
@CTrappe

@TroyS_Eastek I completely agree with that! #cmworld
@Elite_VS

.@CMIContent That is a potential risk, but I think the benefits of being more personal with an audience outweighs it #cmworld
@opensponsorship

A4 A collection of strong personal brands reflects well on the overall “corporate” brand. Humanizes the company. #cmworld
@martinlieberman

A: upside is you have *some* sense of control over your image – downside is it’s a heavy time commitment #cmworld
@MktgInnovator

@flinds @TroyS_Eastek Oh ok that makes sense. #CMWorld
@Elite_VS

A4: No downside to being authentic – ever! #cmworld
@lindadessau

Upside of personal brands: You are kind of public. There are positives with that, too. #cmworld
@CTrappe

@CMIContent: Q4: What are upsides to personal brands? What are some downsides? #CMWorld
@dahnamchandler

A4) Personal branding done well can lead to new connections, job/work opportunities, and more. Done poorly can hinder these. #cmworld
@ChristinKardos

Q2 #CMWorld – TWG flare is found in Instagram filters, and #printpower hashtags.
@TheWhitleyGroup

@CMIContent @ChristinKardos everyone has a personal brand. It may not include a logo, but you are still the brand of you #CMWorld
@ErinEGunter

@SFerika @CMIContent Reddit – what a story. A community owned by people that thought it was under their control. #cmworld
@joshmccormack

A4: If you make a mistake, own up to it – versus trying to be perfect or someone you’re not. #cmworld
@lindadessau

A4: (1/2) @CMIContent Upsides – leadership, authority, being called on for guidance; downside – staying consistent and finding time #cmworld
@marceldigital

A4: Personal brands are awesome, they allow people to learn about you quickly.. unfortunately, you can get pigeonholed easily #CMWorld #cmgr
@lttlewys

A4. Definite upside: long term job security if you stay in your field. Agree with @amywhiggins re: downside = always on  #cmworld
@AndreaFryrear

A3 I love brands who do that (like @buffer). Feels more genuine to speak to a “person” & connecting. #cmworld https://twitter.com/CMIContent/status/620990394231173122
@GlendaVee

@CMIContent A4: Upside – you’re in control of your personal brand. Downside – it can be destroyed in seconds (by you), so be smart. #CMWorld
@mjtiscione

@joshmccormack I take that as a compliment. Ridiculous? You mean common sense, right? 😉 #cmworld
@CTrappe

So many awesome tweets right now!! I will go back and respond to any I missed… I promise.  You guys are awesome. 🙂 #cmworld
@ChristinKardos

A4. Pros: Recognition, being relatable, an investment in relationship that can’t happen with a faceless entity. #CMWorld
@UXcelsior

@amywhiggins And I’ve worked for a handful of them. Ha! #cmworld
@martinlieberman

@CMIContent Upsides: Standing out, making a name for yourself, becoming known for what you do and love. #CMWorld
@flinds

@CMIContent Pro: Space to do whatever. Con: I’m a professional and I represent a public brand as well as my own. #CMWorld
@AmberOoley

A3 B. For my OWN business, I am planning to move toward identifying who’s talking with initials #CMWorld
@SocialSMktg

A4: The upsides are direct connections you make and recognition of the “you” behind your brand. #cmworld
@dahnamchandler

A4: Upside: friendly, social Downside: always at work! #cmworld
@JonTromans

A4: Upside–Reaching & converting a new audience. Downside–P****** off a new audience that didn’t want that content. #cmworld
@shawn_turner1

A4) Pro – Ability to more concisely qualify potential clients. Easier to see if we’re a fit. #cmworld
@Serious_Vanity

#CMWorld A4 – It’s your face on the package ! You can be a target to negative opinions that will be not on what you do, but who you are.
@FrankTheStep

A4: (2/2) @CMIContent being your own safety net if something goes wrong, and also managing users expectations of your time #cmworld
@marceldigital

@Elite_VS @tracibrowne True! Live tweets for chats do. And with clarification I see where everyone is coming from more so now. #cmworld
@TroyS_Eastek

Doesn’t it come down to (proper) succession planning, @pisarose @CMIContent? #cmworld (Shelly knows first hand!)https://twitter.com/pisarose/status/620991893875347456
@jgombita

A3-In select situations…I have focused dialogue around a prior meeting from company events or conferences #CMWorld
@TrendingTagz

A4) IMO I think personal brands & individual people make for a more fun social experience. You rep you, not a company w/ a budget #CMWorld
@eemiller08

@ChristinKardos Couldn’t have said it better! It’s all connected. #CMWorld
@sgoldberger12

@CMIContent Downsides: Maintaining consistency across channels can be difficult. #CMWorld
@flinds

.@ctrappe BUT I think we also need to be mindful of how our personal brand might impact our clients/the brand we work for, etc. #cmworld 1:2
@ShellyKramer

A4:  Upsides are self-packaging, on the other hand visibility can be damaging if not used properly #cmworld
@connieurway

A4. Downside= constantly working at being relevant. Upside= establishing your voice, especially as a young professional #cmworld
@IOErikaO

A4: Upside: Show your personality & your brand at the same time. Downside: Sometimes you can be too personal & share too much. #cmworld
@Elite_VS

@CMIContent Are there downsides to a personal brand? I don’t think so! #CMWorld
@clevelandsaplum

A4: The downside can be that every misstep you potentially make, real or perceived, is associated with you, personally. #cmworld
@dahnamchandler

A4. Downside is when you make your personal brand too rigid. Remember you’re evolving. Things will change! May have to rebrand. #cmworld
@vegecomgirl

Anyone feel pressured by corporate brands to use your personal brand to promote company material? (I don’t, BTW.) #cmworld
@pisarose

It gets more interesting when people add their company’s names to their twitter handles. #cmworld @ShellyKramer
@CTrappe

A4 Having a personal brand makes you stand out, more sought after for jobs, and encourages like-minded people to connect with you. #cmworld
@dwheeler11

A4: Upside- helps in job search or shifting as you are known, but they take work!  Don’t settle! #CMWorld
@jessroswell

A4) Consistency is key, and people evolve. So how do you become a bigger you without having to reinvent your brand all the time? #cmworld
@Serious_Vanity

@CMIContent A3. Depends! During chats yes – as much as I’m representing the brand & need to align w/it, twts are still my opinions #cmworld
@AntoniaStiedaSa

A4: Is there really anything that’s “too personal” with your personal brand? cc @ChristinKardos #cmworld
@amywhiggins

Yes to this downside! #ThinkBeforeYouTweet #CMWorld  https://twitter.com/mjtiscione/status/620992325469274112
@dmboutin

A4) You don’t have to be flashy or aggressive to manage your personal brand well. Some of my faves are quieter; subtle. #Reputation #cmworld
@ChristinKardos

YES! #CMWorld  https://twitter.com/dwheeler11/status/620992628625158144
@jessroswell

Downside: You have to be a little more careful of what you post. An errant post can diminish your brand. #CMWorld https://twitter.com/amywhiggins/status/620992038239084544
@JeremyBednarski

A4: Upside >> you’re giving the brand added trust signals. Downside >> you’re *selling* your face. #cmworld https://twitter.com/CMIContent/status/620991910421794821
@AJutah

@pisarose I have worked with folks who felt any EE who didn’t do that “shouldn’t work here” which is not my POV.  #cmworld
@SFerika

A5: #cmworld I think it helps build credibility. Downside – Realizing my full potential.
@sharmasights

A4: You just have to be careful what you say and do while still being honest about who you are and what you believe/represent. #cmworld
@dahnamchandler

@jessroswell @ChristinKardos Exactly. It’s more efficient for accountability too. #CMWorld
@mjtiscione

@CTrappe You say what you think, not what the collective recommends you think. It’s a good brand. 🙂 #cmworld
@joshmccormack

Q4 You can’t get away from the internet in the professional world. Upside: branding facilitates connections. That’s everything 🙂 #CMWorld
@SoMeDanielleP

A4. See below… Very succinct @ChristinKardos #CMWorld  https://twitter.com/christinkardos/status/620991998619701248
@JoelRRenner

Yup. I like to work for and partner with brands that align with mine. #cmworld @ShellyKramer
@CTrappe

@CTrappe @ShellyKramer Does it? I’m not speaking for the company. Why should I add the biz name to my bio? #cmworld
@martinlieberman

A4: We admire @buffer and their name / personal approach when replying.. Downside has to be time consumption – Eric #cmworld
@MarketingMrkt

A4: Upside to personal brands? Establishing personal value within your industry. Downside? Maintaining/growing it.  #CMWorld
@AllWrightKaren

@amywhiggins IMO there’s a balance to that. Knowing your social accounts are your reputation can be a plus; Be your best self #CMWorld
@UXcelsior

@amywhiggins If I understand the Q, I’d say yes… you can definitely over share. #cmworld
@ChristinKardos

@CMIContent Well, let me clarify, there’s no downside if it’s done right 🙂 #CMWorld
@clevelandsaplum

Your Personal Brand Should Be Strong Enough That It Follows You Wherever You Go. It’s The Backbone Of Your Success. #CMWorld #Branding
@sgoldberger12

.@ctrappe Having done cm for brands for many years, I never lose sight of that. And that clients are always watching #cmworld
@ShellyKramer

A4: Upside: Career building, trust, network building. Downside: None, if you’re being your honest self online, as you should be. 😉 #CMWorld
@belllindsay

A4. Pros: networking w/peers, mentorship opps, learning, accolades, fun – the list goes on! #CMWorld
@eccushing

@AllWrightKaren Great answer! It’s work… constantly. #cmworld
@ChristinKardos

@CMIContent What about when personal brands state that “all their tweets don’t reflect their corporate brand”? #cmworld
@opensponsorship

@martinlieberman @ShellyKramer I’m not arguing for that.  Read the whole string. #cmworld
@CTrappe

@CMIContent @opensponsorship Great point! I’ve seen this happen with a couple of brands. SoMe manager left, brands online (died)#CMWorld
@SocialSMktg

A4. Upside – You’ve created an identity that you can control 🙂  #cmworld
@vegecomgirl

Q2: If you manage brand social accounts, how do you include your brand/personality in your work? #CMWorld
@renepower

THIS #cmworld https://twitter.com/opensponsorship/status/620992919630127104
@connieurway

A4. Upside is a human/authentic interaction. Downside, the person doesn’t respect/represent the voice/image of the brand. #CMWorld
@LisaMasiello

Some people’s approach is the “constant information” if it fits your niche and audience. Others do more exclusive.. it all depends #cmworld
@TroyS_Eastek

@GlendaVee Yes! @buffer does a great job with this! You always know who at #Buffer just responded to you on the company’s behalf. #CMWorld
@SpencerHudonII

@opensponsorship @CMIContent Some corporate social media policies require EEs append that to their bios. 🙁  #cmworld
@SFerika

.@mjtiscione @ChristinKardos VERY! Makes my job as the top “manager” a little easier for reviews.  HA! #CMWorld
@jessroswell

@opensponsorship @CMIContent If they don’t represent biz, then don’t include the biz name in your bio. #cmworld
@martinlieberman

A4: Although, for smaller companies / startups where it’s a one person show, curious if downside (time) outweighs benefits? #cmworld
@MarketingMrkt

A4 The downside to a personal brand is the need to stay “on” all the time. No room for angry rants or mistakes that will detract #CMWorld
@kmzimm

A2: It’s about confidence, tone of voice and occasional irreverence for me. Personal and brand can be similar #cmworld
@renepower

@JonTromans That’s my world. Hard to escape work. 🙂 #cmworld
@joshmccormack

I think people are constantly following me on here. #cmworld 😉
@CTrappe

@Elite_VS @mjtiscione @CMIContent Can’t most brand images be destroyed in seconds – you and company? #cmworld
@amywhiggins

@ChristinKardos @amywhiggins You can easily over share.. sometimes that can cost you clients. #CMWorld #cmgr
@lttlewys

A4 @CMIContent Upside: Being unique in the market – there’s only 1 YOU. Downside: Competing with larger businesses/corporations. #CMWorld
@FreshSparks

@SocialSMktg @CMIContent @opensponsorship I missed the earlier tweet here… but I’d say the brand failed throughout. Cruise control? #cmworld
@ChristinKardos

Absolutely. We putting personality & content out which becomes  reputation, whether or not we recognize #CMWorld  https://twitter.com/ErinEGunter/status/620992240245174272
@UXcelsior

Love what @buffer does with this! #CMWorld  https://twitter.com/SpencerHudonII/status/620993001368764416
@JoelRRenner

@vegecomgirl so right! hard to leave behind a client you worked so hard on, only to get no lasting personal lift from your success #cmworld
@AndreaFryrear

A4: People buy from people which is the advantage that personal brands have. The downside is ….. ? #CMWorld
@DavidProHQ

@kmzimm But really should we be ranting online anyway? Doesn’t reflect well on us personally, never mind who we work for #cmworld
@lindadessau

Upside: builds personal networks, expands brand reach. // Downside: time #cmworld  https://twitter.com/CMIContent/status/620991910421794821
@CrowdContent

.@martinlieberman @CTrappe I agree, Martin, I think that what you decide is what’s best. No brand mention/personal is fine #cmworld
@ShellyKramer

@CTrappe Meaning… ?? #cmworld
@ChristinKardos

@pisarose please, please, please, please don’t introduce the employee “a” word into this #cmworld chat. (I don’t mean ambassador.)
@jgombita

@amywhiggins @Elite_VS @CMIContent Of course they can. #CMWorld
@mjtiscione

A4 #cmworld The “Finer” my brand becomes, the lesser  freedom I would get for creativity and innovation. #brand
@sharmasights

@amywhiggins @Elite_VS @mjtiscione @CMIContent Yup. If you’re not careful. All brands should have a crisis management plan. #cmworld
@dahnamchandler

@amywhiggins @mjtiscione @CMIContent I think so which is why sharing TMI can be detrimental. You still need to be professional #cmworld
@Elite_VS

A4. Upsides: recognition, people’s ability to identify with you and your brand. Downsides: Lack of privacy, exposed to criticism. #CMWorld
@weblocalmrktng

#cmworld https://twitter.com/dahnamchandler/status/620993317745098754
@connieurway

@ChristinKardos They are constantly watching. Everything said on here is public. #cmworld
@CTrappe

@joshmccormack Yup…. I have 1 screen free weekends every month then cry on a Monday with all the messages 🙂 #cmworld
@JonTromans

@AllWrightKaren It Never Stops. But Growing It Is A Reward In Itself. #CMWorld
@sgoldberger12

Q5: When personal brands become recognizable with a company, what happens if a person leaves? #CMWorld

@ctrappe Me, too. Nothing else really works. At least not for me #cmworld
@ShellyKramer

@opensponsorship That is a legal statement…in reality, if your brand is on your profile then yes, you are speaking for them #cmworld
@tracibrowne

@pisarose We ask our employees to help, and suggest posts for them, but by no means is it a requirement. #cmworld
@martinlieberman

@weblocalmrktng GREAT point. When you’re exposed for praise you’re also exposed for critique. It’s just the way it is. #cmworld
@ChristinKardos

A3- I do, at times. It’s always good to bring humanity to a brand. #cmworld
@absolutemobile

Thinking your personal brand isn’t attached to your employer is foolhardy. Say you’re a Nazi, become unemployed.  #cmworld
@joshmccormack

@jgombita Absolutely. Sometimes teams of one don’t have anyone to whom to pass the baton. @CMIContent #CMWorld
@pisarose

@CTrappe @ShellyKramer I like this, although I’ve talked to ppl at Hootsuite with & without the add & trust them equally. #CMWorld
@UXcelsior

@joshmccormack YES. #cmworld
@ChristinKardos

@CMIContent A5 in the worst-case scenario, the community manager takes the community with them.  #cmworld
@SFerika

@SFerika Shhh, don’t tell @cmcphillips & @ChristinKardos but I slipped in kinda late 😉 #CMWorld
@lttlewys

@pisarose Pressured, no. Encouraged for certain campaigns, perhaps. #CMWorld
@clevelandsaplum

Strong personal brands leaving a company can really hurt the company. #cmworld
@CTrappe

@weblocalmrktng Yes, the lack of privacy can be a big issue but you just have to manage your online presence; have boundaries. #cmworld
@dahnamchandler

A4. It’s easy to be personable b/c you just be yourself, but it is just running it so it can become very busy sometimes #cmworld
@AntoniaStiedaSa

@CMIContent I think it’s important to introduce the new person (small biz). Put a face to the name/voice. #ithappens #CMWorld
@AmberOoley

@CMIContent A5: If that person has made a real impact, those people will follow them wherever they go regardless. 🙂 #CMWorld
@mjtiscione

@sharmasights Yes – We Need Others To Understand That A Brand Is All Of Us – Interests, Goals, Etc. It’s What Makes Us “Us.” #CMWorld
@sgoldberger12

@lttlewys @SFerika @cmcphillips @ChristinKardos I think your secret’s out… #cmworld
@lindadessau

But why would people want to leave awesome companies? Be awesome! #cmworld
@CTrappe

A5: my personal brand is 100% not affiliated with my employer. I make sure to keep it that way to benefit both parties involved. #cmworld
@MktgInnovator

.@ShellyKramer @ctrappe Not just clients- the WORLD! Current, potential, competition… #CMWorld
@jessroswell

@CMIContent A4: upside to personal branding is combining work w/hobbies & interests #worklifebalance #CMWorld
@JennyMBurns

A5: what should happen is the company wishing the person leaving well. #notRedditscandal behavior #CMWorld
@TheWhitleyGroup

@SFerika @CMIContent So true. I’ve “seen” that happen (shhhh) #CMworld A5
@amywhiggins

A5) Employers, LISTEN UP! If you have rock stars with strong personal brands, they can advocate for you after they leave.  #cmworld
@ChristinKardos

@ChristinKardos Don’t think this is a #CMWorld thing, but I wanna give Christin applause for valuing her ENTIRE community 😀
@UXcelsior

A4. Personal branding would benefit you personally #CMWorld That’s the upside.
@SocialSMktg

A4 Upside: Autonomy, no building persona, & follow passion. Downside: Make mistake & you’re focus of crisis #CMWorld https://twitter.com/CMIContent/status/620991910421794821
@GlendaVee

A5:  Job guide should be in place to protect brands social accounts #cmworld
@connieurway

A5) both company and individual need to PR the heck out of it. make sure it reads as a friendly split.  #cmworld
@AndreaFryrear

Q3: If you’re a community manager for brand(s), do you identify yourself? Why or why not? #CMWorld #cmgr>> For employer, yes. Clients, no.
@renepower

Lack of privacy can suck but any criticism is an opportunity to have a conversation. That can be engaging! #CMWorld  https://twitter.com/weblocalmrktng/status/620993366982041600
@JoelRRenner

@Elite_VS Initials isn’t too much information though, I don’t think. #CMWorld
@mjtiscione

A5: The company needs to hire or promote smartly. Understand what made that person successful. #CMWorld  https://twitter.com/CMIContent/status/620993429158244352
@JeremyBednarski

A5) Smart brands know that if their people succeed, they succeed.  Even post-engagement. A well-known friend is a plus. #cmworld
@ChristinKardos

@MktgInnovator I’m the same way.  #cmworld
@vegecomgirl

A5: (1/2)@CMIContent The person solidified themselves as an authority, the company needs to have a strategy to maintain consistency #cmworld
@marceldigital

@JoelRRenner @buffer Absolutely. More human-to-human when you can address someone by name #CMWorld
@UXcelsior

A5: The old #cmgr should introduce the new team to the community before she/he leaves  #cmworld
@amywhiggins

@UXcelsior Ohmygoodness.  I need new words to say thanks to you.  You’re amazing. #cmworld
@ChristinKardos

@CMIContent As a community manager of a brand/company it’s obligatory to maintain the brand voice first. #CMWorld #cmgr
@SRKetkar

A5: Next woman/man up. It’s OK if voice changes over time, maybe even preferable. The key is engagement. #cmworld
@shawn_turner1

A4: Pro: you can leverage tons of opportunities. Con: Consistent content creation is another full-time job in itself.  #cmworld
@EmmelieDeLaCruz

A4: Upside: cultivating a personal brand can lead to personal & professional growth. Downside: constant self-censorship #cmworld
@meredith_layne

It’s real people behind brands that build relationships and trust. Especially in B2B, IDing yourself is important #CMworld
@MarketMO

@IOErikaO B’Coz with Great Brands Come Great Responsibilities. Any deviations might ruin my positioning. #cmworld
@sharmasights

#CMWorld A5 – It just a matter of keeping the same values, ethics and message that was decided in the first place. Nothing is eternal 🙂
@FrankTheStep

@ChristinKardos good point – they could even do more good for the brand as an objective third party #cmworld
@AndreaFryrear

@opensponsorship @CMIContent hm. Don’t think I like that! U need to know who is twtng ur content & trust them b/c all twts rep brand #CMWorld
@AntoniaStiedaSa

A5) Based on someone’s earlier answer: Orgs need to stay plugged in sufficiently so that no one person’s departure ends game. #cmworld
@ChristinKardos

A5: Employer needs to focus on improving talent, up and down so if someone leaves (good thing) you have someone ready! – Eric #cmworld
@MarketingMrkt

@SpencerHudonII @GlendaVee agreed. What I really like about @buffer peeps is they often connect directly, via personal accounts. #cmworld
@jgombita

A5: Some say you should strip the site of any mention of that person, but consider alternatives (unless there’s a good reason). #cmworld
@AJutah

Q4: What are upsides to personal brands? What are some downsides? #CMWorld
@renepower

A5. People are going to move on. It’s good to have a style guide for branding and voice.  #cmworld
@vegecomgirl

A5: Ask my old boss!  Ha!  The fans shifted w/ me- I had the relationships. Was hard… #CMWorld  https://twitter.com/CMIContent/status/620993429158244352
@jessroswell

I encourage staff to have a professional twitter/Facebook profile away from their personal ones. SM policy can say who owns what #cmworld
@JonTromans

@SFerika @CMIContent good point or it could die #cmworld
@SocialSMktg

A5: (2/2) @CMIContent and keep the users engaged. What worked? What didn’t? Who at the company represents what worked? Go get them! #cmworld
@marceldigital

@JoelRRenner @buffer Me too! Plus the personal “Thank You” notes & swag. They understand the concept of #H2H. #CMWorld
@SpencerHudonII

I think that’s rare.. strong brand/culture won’t depend on just one person. #CMWorld https://twitter.com/CTrappe/status/620993633169203200
@lttlewys

A5: It can almost feel like the company is splitting in half #CMWorld
@DavidProHQ

@CMIContent A5 If the person leaves, it’s important to change who they are in the bio and introduce them! #cmworld
@rabbleandrouser

Great point @dahnamchandler A4 Sometimes people really don’t understand just how “big” a mistake could be. And the ramifications. #cmworld
@ShellyKramer

Depends a great deal on circumstances of them leaving. Usually not going to be good for the brand, though #CMWorld https://twitter.com/CMIContent/status/620993429158244352
@dmboutin

A5. If you’re transparent with who is behind the community, then it’ll be nice to do a “hand over” & intro #cmworld
@vegecomgirl

A5: Time to rebrand a bit. Example : Two Vive from Fresh Prince of Bellaire. Different actress changed up the character. #cmworld
@IOErikaO

@mjtiscione @CMIContent 🙂 #cmworld
@rabbleandrouser

@amywhiggins This is VERY important. The person on their way out needs to cover all bases so that things keep growing! #CMWorld
@mjtiscione

yes they do! #CMWorld  https://twitter.com/SpencerHudonII/status/620994206434205696
@JoelRRenner

Q5 People follow people. It’s natural. Especially if they brought the audience–the audience will follow. So keep good employees 🙂 #CMWorld
@SoMeDanielleP

@tracibrowne I think of it as a fancy way of saying personal-professional development #CMWorld
@eccushing

@tracibrowne @opensponsorship Good point. Always your own views/opinions, but if you name yourself as employee, you represent them. #CMWorld
@UXcelsior

@renepower something I still struggle with! It needs to be the company voice but needs to have a personality ppl relate too. Good Q! #CMWorld
@AntoniaStiedaSa

A5: It’s always going to happen. Capitalize on what you have, strong voices enhance your brand. Someone leaves? Find someone else #CMWorld
@AllWrightKaren

A5 This shows us all how important it is for companies to have a contingency plan in place #cmworld
@LaToyaReports

A4: People buy people & trust before they transact. Personal profiles critical. But it causes companies a problem when they leave #cmworld
@renepower

A5: I’ve never left a company on bad terms. My personal brand continues to support past bosses/companies, because grown up! 🙂 #CMWorld
@belllindsay

A5a People w/ strong personal brands can be great advocates even after leaving. Change happens – embrace it, don’t fight it. #cmworld
@dwheeler11

A5: The company can have someone try to replicate that style, or they may have to change and hope their customers are ok with it #CMworld
@d3logic

@lttlewys not sure. I wasn’t talking about frequency. #CMWorld
@CTrappe

@vegecomgirl I like this idea. Good one! #CMWorld
@mjtiscione

@SoMeDanielleP Great point! But if the departing person is credible and advocates for their previous employer, everyone can win. #cmworld
@ChristinKardos

A5: personal brands should enhance the corporate brand. Continue adding the same value + the community will remain strong.  #cmworld
@EmmelieDeLaCruz

Right there with you, @UXcelsior! Also- if co. handle is added, it portrays that the individual is passionate about their work. #cmworld
@CrowdContent

@renepower Yes, get ready for it! #cmworld
@lindadessau

A5: One solution is for staff to have professional accounts away from personal and the company takes ownership of them. #cmworld
@JonTromans

.@tracibrowne Exactly! #cmworld
@opensponsorship

@lttlewys @amywhiggins Agree. Smart companies involve the outgoing community manager in that onboarding.  #cmworld
@SFerika

@mjtiscione Exactly. Onboarding and off boarding includes more than just paperwork with #cmgr #socialmedia #cmworld
@amywhiggins

A5: It is important to maintain the brand first & always capitalize on what you have. #CMWorld
@Holonis

A5 A great reason to treat your employees well while they work for you #cmworld
@tracibrowne

Q5: When personal brands become recognizable with a company, what happens if a person leaves? #CMWorld
@renepower

@renepower Sorry, replied to wrong tweet (how embarrassing 😉 #CMWorld
@lindadessau

@SoMeDanielleP “People follow people.” YES! They’re not following the brand, per se. Companies need to learn that. #cmworld
@martinlieberman

@AndreaFryrear I totally agree with you! Work is a part of you and vice versa.  You want to feel rewarded. #cmworld
@vegecomgirl

Loving the tweets around association of individual with employer. Great ideas in here today. #cmworld
@ChristinKardos

A5: Companies need to help the community transition, let them know they are being listened too and nothing will change #CMWorld #cmgr
@lttlewys

A5b If you can, have the old personality and the new together for a little bit, to make the transition smoother #cmworld
@dwheeler11

@mjtiscione Thanks Mike #CMWorld
@vegecomgirl

@CMIContent hopefully the personal brand left the company w/ great foundation & they can keep their audience engaged w/ new content #CMWorld
@bigmarker

Q5) For the company, it depends on their role within it. A major player leaving can cause a company rebrand. #cmworld
@Serious_Vanity

@CMIContent A5: A smart company has a contingency plan for that and decides how to make the announcement and move forward. #CMWorld
@dahnamchandler

A5 @CMIContent Leaving doesn’t have to mean the end of something. Maintain relationship if it benefits both sides & the community. #CMWorld
@FreshSparks

.@vegecomgirl If they are prepared.. I was in a situation where boss wasn’t & their strategy has faltered.  Tough. #CMWorld
@jessroswell

As for me, I know I benefit from association w/ my employers. Definitely want them to benefit as well. It’s just a good idea. 🙂 #cmworld
@ChristinKardos

What about when that person’s on their way out against their will? #CMWorld https://twitter.com/mjtiscione/status/620994322176077824
@dmboutin

A5. Depends on how the company handles the transition. Social is it’s own animal & audiences aren’t captives. Challenging thing. #CMWorld
@UXcelsior

@jgombita @GlendaVee Yes! It seems the whole company gets involved in the #BufferChat each week w/ both @buffer & their accounts. #CMWorld
@SpencerHudonII

@AllWrightKaren exactly you’ve got to keep moving forward #cmworld
@d3logic

@AmberOoley @CMIContent Yes, get ready for it! (that’s who I meant to reply to 😉 #CMWorld
@lindadessau

Definitely agree. “Next one up” as Shawn has said. Growth comes with change, especially in this industry #cmworld https://twitter.com/shawn_turner1/status/620994030189588481
@TroyS_Eastek

@CMIContent @ChristinKardos You want your employees to be your brand ambassadors, right? #CMWorld
@AmberOoley

Q6: To avoid being too attached/identified with a brand, what are some ways to find a good balance? #CMWorld

A5. This is exactly why your personal brand shouldn’t mix with a company or at least not clients’ companies. #CMWorld. -You lose followers
@weblocalmrktng

@AmberOoley @CMIContent Exactly! And what says “real love” better than someone who moved on and still has the happy feels? #cmworld
@ChristinKardos

A5) but for the person, reinvent as quickly as possible, if you’re heavily associated with the company brand. #cmworld
@Serious_Vanity

A5-Personal brands aren’t replicable because of their uniqueness…Companies need to adapt to an ever-changing business environment #CMWorld
@TrendingTagz

A5. Some of community will follow that person, that doesn’t mean that they leave ur community. Ppl will stay where they feel engaged #CMWorld
@JoelRRenner

@CMIContent For Q5 do you mean when they tweet under their own name or as a brand? #cmworld
@tracibrowne

A5 You’d hope the company values the CMGR’s personal brand/community enough, so they wouldn’t WANT to leave. #cmworld
@martinlieberman

@SpencerHudonII I “meet” various @buffer staff *during* #bufferchat, but personal account connections usually afterwards @GlendaVee #cmworld
@jgombita

@CTrappe scary for company that pers. brands can affect theirs so drastically! Wouldn’t want the company to rely on others that way #CMWorld
@AntoniaStiedaSa

A5: You determine whether and when you move them from site, messaging based on how and why they left. Must be careful, though. #CMWorld
@dahnamchandler

A6) Balance IS important. It can be achieved with creating ones own content or sharing about things other than the brand. #cmworld
@ChristinKardos

A5: It’s in a brands best interest to foster personal branding and retain those who practice it.  #cmworld
@joshmccormack

A5: Individuals should invest in own personal profile. Company owners can mitigate future loss by having a team approach to social #cmworld
@renepower

@ChristinKardos Definitely important to make sure they benefit too, and that they’re seen. I keep their handle in my bio! #CMWorld
@mjtiscione

@jgombita @GlendaVee I wondered how long it would be before @buffer responded. Great #SocialListening as always Mary! #CMWorld
@SpencerHudonII

Remember this when you have a Rockstar working for you! #CMWorld  https://twitter.com/ChristinKardos/status/620993778300620800
@JoelRRenner

A6 Share more than just brand-related content. Establish your own identity. You’re more than a mouthpiece. #cmworld
@martinlieberman

@CMIContent Create a content calendar and stick with it! #CMWorld
@AmberOoley

A6: Don’t promote only brand-related content you have produced, make sure you share a wide variety of content, including your own. #CMWorld
@flinds

@Lisa03755 EXACTLY. Don’t blame the former rock star alone… Someone should be watching. #cmworld
@ChristinKardos

A5 I’ve seen this happen – awesome community manager left, & community never fully recovered/rebounded #cmworld
@eccushing

A6: (1/2) @CMIContent Find different forums, networks, groups, sites, or chats to join and engage in the conversation #cmworld
@marceldigital

Yes! We all decide who to follow, what content to consume. If you’ve built an engaged audience… #CMWorld  https://twitter.com/JoelRRenner/status/620994994996912128
@UXcelsior

#CMWorld A6 – A nickname can be good for a community manager. It can always become a trademark in the end 🙂
@FrankTheStep

@CMIContent A6: Be a whole person first. Talk about things that matter to you outside what you’re known for doing. #CMWorld
@dahnamchandler

@eccushing It’s so SAD when that happens. #cmworld
@ChristinKardos

A6 I’m sure the brand would prefer to own you, but it’s important to maintain your own identity and authenticity #cmworld
@tracibrowne

A champion leaving can stop a content marketing strategy in its tracks https://shar.es/1sbl2H #CMWorld
@CTrappe

@ChristinKardos Yes! And companies need to invest more in supporting success than fearing it. Makes for better future relationships #CMWorld
@SoMeDanielleP

.@AmberOoley @CMIContent Can’t advocate an ed calendar enough! YES!!!  #CMWorld
@jessroswell

Good point. But there’s also something to be said for leveraging successes with brand you just left #CMWorld  https://twitter.com/Serious_Vanity/status/620994948968480769
@dmboutin

I second this! #CMWorld  https://twitter.com/UXcelsior/status/620993803483090944
@JoelRRenner

@CMIContent a good transition is key! Ideally the pers. brand did a good job of developing a community interested in them & the company #CMWorld
@AntoniaStiedaSa

A6) Mind your pronouns. “Us” and “We” vs. “It”. Decide early on which fits best. #cmworld
@Serious_Vanity

A6 don’t let your personal feeds become all brand all the time– make sure to keep up your other areas of interest. #cmworld
@SFerika

A5 #cmworld Brand Building Starts from Employees. Focus on Internal Branding and  Employee Advocacy Programs Can Re-Instate Brands #branding
@sharmasights

A6. Giving equitable attention to both your personal and corporate brand #cmworld
@opensponsorship

A6: (2/2) @CMIContent You’re entitled to have your own opinions and input to industry conversation. Add value where you can! #cmworld
@marceldigital

A6) I work with some amazing clients. I talk about them a lot. I also talk about my kids, my hobbies, my friends. That’s all “me.” #cmworld
@ChristinKardos

A6 If you have a personal brand to start with, even if it is associated with a particular organization, it is easier to transition #cmworld
@dwheeler11

A6: Spend some time-sharing your home life/ personal life with your community, share other interests. Don’t make it all about work #CMWorld
@lttlewys

A6: I talk as much about other issues that are important to me as brand business. It’s part of being authentic, transparent. #CMWorld
@dahnamchandler

A5: Animating a brand without individuals is as likely as making life from clay. If you’re not God, you’re chances are slim.  #cmworld
@joshmccormack

Q6: Ask Yourself – How Do Your Personal Goals Differ From That Of Your Brand? #CMWorld
@sgoldberger12

Q6: To avoid being too attached/identified with a brand, what are some ways to find a good balance? #CMWorld
@renepower

A6: Ask Yourself – How Do Your Personal Goals Differ From That Of Your Brand? #CMWorld
@sgoldberger12

@joshmccormack Dropping bombs today, my friend! #cmworld
@ChristinKardos

@Serious_Vanity True. I found myself using “we” when talking about the company I work with (with, not for) #cmworld
@amywhiggins

A6: Be yourself, find the balance between your personal and professional image. #CMWorld
@OptiLocal

A6: Ensure that you keep a balance between your personal brand and your corporate brand. #CMWorld
@tttiana

@opensponsorship great advice! #cmworld
@d3logic

Hey guys, I hate to run early, but have to today. Great chat going! @CMIContent @ChristinKardos #cmworld
@JeremyBednarski

Brain Fanzo (@iSocialFanz) does a great job at this. #CMWorld  https://twitter.com/lttlewys/status/620995483008434176
@dmboutin

@ChristinKardos from >https://t.co/qir4kYfLIfTransition not well thought out. @CMIContent @opensponsorship #CMWorld
@SocialSMktg

A6: But, it’s a risk so I’m careful just how much and what I say where because preserving brand value is critical, too. #CMWorld
@dahnamchandler

Q6: To avoid being too /identified with a brand: Your personal brand should be YOU, where you work should only part of it. #CMWorld
@AllWrightKaren

.@ctrappe Re “champion leaving” + why would that ever be a goal as a brand? Folks focused on “psnl branding” oft forget this #cmworld
@ShellyKramer

A6 If you put UR social circles first when interacting instead of pushing brand message all the time, transition shouldn’t be problem #cmworld
@tracibrowne

A6 Keeping the brand personal is important – share from other sources and include personal things that a company can’t! #CMWorld
@kmzimm

A5- Transition can be hard but if the incoming brand manager is strong and skilled, it won’t be that difficult. #cmworld
@absolutemobile

A6: having a community approach to social like @buffer can help. indivs can talk brand, or talk personal (as long as no TMI) #cmworld
@AndreaFryrear

A6: Build a profile elsewhere. Blog, video, LinkedIn articles, Twitter, Pinterest, Instagram, write eBooks, curate SlideShares #cmworld
@renepower

A6. I don’t name our brand on my social, ever. But if I worked for a company that encouraged personal, I’d consider the issue #CMWorld
@UXcelsior

@dahnamchandler Right on.  There are fine lines here. Judgment is important. #cmworld
@ChristinKardos

@ChristinKardos Yes! So nice to see considering our industries. Personal branding is key! #cmworld
@CrowdContent

@CMContent A6: Carve a niche outside of the brand. I’m all Marketing here, but do sports blogging outside (http://t.co/uzmzZG47ZC). #CMWorld
@mjtiscione

A6: Spread the wealth around!  Participate in other communities, not related to the brand at all – Eric #cmworld
@MarketingMrkt

@AllWrightKaren That’s like my answer only much better.  🙂 #cmworld
@ChristinKardos

@CMIContent Cross-train employees; never tie personal email accounts to company social media; nix shameless self-promo. #CMWorld
@SoMeDanielleP

A5. In my experience it demonstrates how much you’re attached to a product or service itself vs. the “personality” behind accounts. #cmworld
@jgombita

@MktgInnovator @CMIContent It was great to see you! Thanks. #cmworld
@ChristinKardos

What do you think about the “view expressed are not necessarily those of my employer” disclaimer? #Worthless? #CMWorld
@ChaimShapiro

@flinds I like your A6 answer. Absolutely. Beyond blogs, it helps to comment in LinkedIn groups–with your own views.  #cmworld
@pisarose

@UXcelsior I don’t use my employer in my Twitter bio. I’ll promote when I want, but I’m not an official spokesman. #cmworld
@martinlieberman

@UXcelsior @CTrappe @ShellyKramer Lots of us prefer to add ‘hoot’ to their handle, but not required. Interested to hear feedback! #CMWorld
@mattddrchs

@martinlieberman When brands ask employees to create accounts to support them or focus only on their brand, authenticity suffers #CMWorld
@UXcelsior

@GlendaVee Yes! We love @buffer too! Very personable folks! @CMIContent #CMWorld
@HFandCompany

@ChristinKardos totally- I’ve had IRL convos with fellow community members about it. silver lining-at least it brought us together? #cmworld
@eccushing

@ChaimShapiro Totally, if you mention the company’s name in your bio. #cmworld
@martinlieberman

@ChaimShapiro I think it’s mostly worthless in that if you say the wrong thing. your employer might fire you anyway.   #cmworld
@ChristinKardos

A6: Create your own digital brand hub and develop thought leadership in your space. Trust and credibility are mobile. 🙂  #cmworld
@EmmelieDeLaCruz

Agreed! #CMWorld  https://twitter.com/AllWrightKaren/status/620995707265286144
@WhyISocial

@AllWrightKaren agreed! There’s definite overlap but there is still a difference between you & where you work #CMWorld
@AntoniaStiedaSa

@CMIContent A6: Carve a niche outside of the brand. I’m all-Marketing here, but do sports blogging outside (http://t.co/uzmzZG47ZC) #CMWorld
@mjtiscione

A6: #cmworld Take Pride That You are on the Driver Seat of your Brand. Probably, take a Holiday Trip
@sharmasights

Our DEBUT POST on @CMSWire: “Tracking Customer Data? You Better Provide Value” – http://www.cmswire.com/digital-marketing/tracking-customer-data-you-better-provide-value/ #cmworld #bigdata
@idioplatform

@dmboutin Lolz!! Yes, @iSocialFanz does a great job of balancing work/life and involving his community! #CMWorld
@lttlewys

A6: Remember why they hired you / why you hired them. Let them play to their strengths, for your brand and outside it #cmworld
@renepower

I prefer just my name for social media handles. #CMWorld @mattddrchs @UXcelsior @ShellyKramer
@CTrappe

A6-Not conforming to your surroundings and being your own person…Speak your beliefs (within reason), become an extrovert!#CMWorld
@TrendingTagz

#CMWorld A6 – Too many times I saw a CM bring too much of is personal life that conflicted with the brand values (just common sense guys !)
@FrankTheStep

A6 @CMIContent Become an outlet for, and an advocate of the brand. An individual stands with a brand, but also differentiates it. #CMWorld
@FreshSparks

A6 we’ve all had that “friend” who cannot stop talking about how awesome their company is…every single time they change orgs #cmworld
@tracibrowne

A7. No need to put a name or face in every single thing you post. #CMWorld
@weblocalmrktng

@amywhiggins Thank you! #CMWorld
@ideakid88

A6: I talk about things outside the brand – brand = customer service, Personal = opera, bacon, hiking, travel, my cats…. #cmworld
@amywhiggins

@dwheeler11 @lindadessau Exactly. Be deliberate about it, direct and honest. Apologize if necessary and expect questions. #cmworld
@dahnamchandler

To me, @ChaimShapiro, those almost sound like they ARE expressing an opinion – that the boss doesn’t agree with this! #cmworld
@Serious_Vanity

@ChristinKardos @ChaimShapiro And that just happened to a friend of mine who posted on her personal FB!!  #cmworld
@vegecomgirl

@UXcelsior We’re trying to help employees build their own brands. Suggested posts help. They’re not mandatory. #cmworld
@martinlieberman

@CMIContent A6: Also, just be active everywhere. Optimize everything. Link everything to everything. Build your brand! #CMWorld
@mjtiscione

Amen! MT @EmmelieDeLaCruz: A6: Trust and credibility are mobile. 🙂  #cmworld
@lindadessau

A6: Share things that are outside the niche, but still related. Also, share & curate other brands’ stuff. #cmworld https://twitter.com/CMIContent/status/620994927292329984
@AJutah

@vegecomgirl @ChaimShapiro Harsh realities. #cmworld
@ChristinKardos

A6-Not conforming to surroundings and being your own person…Speak your beliefs (within reason), become an extrovert!#CMWorld
@TrendingTagz

@CTrappe @UXcelsior @ShellyKramer Ditto, I’m ‘mattddrchs’ on literally everything these days. #CMWorld
@mattddrchs

A6) Run your company social w/ company’s voice– don’t use your voice influence alone. Keep personal brand special! #CMWorld
@bigmarker

I need to watch all episodes of @parksandrecnbc by 9/8. #letsgo #cmworld  https://twitter.com/CMIContent/status/619482984639524864
@AmberOoley

@SoMeDanielleP @CMIContent that’s what we do! Especially if someone ends up leaving and we can’t find the UN/PW for social!  #cmworld
@rabbleandrouser

@pisarose That’s what I started doing! LinkedIn has so many ways for you to expand your networking beyond just Twitter & Blogging. #CMWorld
@flinds

Anyone who “thinks” the disclaimer is enough is an absolute idiot, @ChaimShapiro! #cmworld https://twitter.com/ChaimShapiro/status/620995966422884352
@jgombita

A6: Either post a few ‘gentle’ personal views or totally separate work & play with different accounts. #cmworld
@JonTromans

Q7: Are there resources/websites/people you’d suggest when looking to create a personal brand? #CMWorld

@ChaimShapiro For the most part, not necessary, but some companies enforce it. #cmworld
@CrowdContent

A6b As a professional, remember that you are not your company. You are not your tasks. You are values & feelings & experience #CMWorld
@SoMeDanielleP

It took me a while to get from Pluto @martinlieberman #cmworld. But I do have some great photos to share.
@BeantownReview

@MarketingMrkt nice Eric! We love to do that as well. The more the merrier! #cmworld
@rabbleandrouser

If I were your employer, that would make me nervous. Separate your channels if you want to be safe #CMWorld  https://twitter.com/ChaimShapiro/status/620995966422884352
@dmboutin

My guess is if you say something REALLY stupid and people get angry at your employer, NO disclaimer will help you… #cmworld
@ChaimShapiro

With Twitter profiles, is there an SEO advantage having your employees ID your org & use the same keywords, a la LinkedIn? #cmworld
@CMIContent

@ShellyKramer They don’t but they have to be willing to listen when they have and correct it quickly, not be defensive. #CMWorld
@dahnamchandler

@ChaimShapiro Disclaimers are worthless. To test, sympathize with ISIS and find yourself magically unemployed. #cmworld
@joshmccormack

This is completely worthless.  Please don’t put on your profile that the views expressed are… #CMWorld  https://twitter.com/ChristinKardos/status/620996082844233728
@JoelRRenner

@BeantownReview Ha ha ha … I’m glad somebody does. #cmworld
@martinlieberman

A7) @CMIContent, obviously. 🙂 Also, confess to bias here but my beacon of inspiration for personal branding is @iSocialFanz. #cmworld
@ChristinKardos

Q7: There are websites for this? Damn it…I’ve been learning as I go 🙂 #cmworld
@amywhiggins

SO true! #CMWorld  https://twitter.com/joshmccormack/status/620996555982503936
@ChaimShapiro

A7: Obviously extremely biased here, but @holonis is a new platform to publish content on 🙂 #CMWorld
@tttiana

@ChaimShapiro That, too.  Disclaimer says you WANT separation…. doesn’t mean folks will give it to you. #cmworld
@ChristinKardos

Yes! #CMWorld It is your PERSONAL brand after all. https://twitter.com/AllWrightKaren/status/620995707265286144
@jessroswell

@mattddrchs I would never advise adding a brand name/nickname to a psnl handle. Totally bad idea. #cmworld
@ShellyKramer

A7) @NeilPatel is a must read: http://www.quicksprout.com/2014/07/16/the-complete-guide-to-building-your-personal-brand/ #cmworld
@AndreaFryrear

Well said Judy!! #CMWorld  https://twitter.com/jgombita/status/620996401284141056
@LUCYrk78

@BeantownReview @martinlieberman we love #pluto #cmworld
@rabbleandrouser

#CMWorld A7 – @TitanInteractif @ThomaDaneau @JoelRRenner @iSocialFanz @rachelloumiller @ChristinKardos  for example 🙂
@FrankTheStep

@ChristinKardos @ChaimShapiro It is harsh. Some companies are using personal social content as a means to discipline/fire ppl #cmworld
@vegecomgirl

A6: Again, depends on career level. If highly invested/high profile in a job/brand, why keep distance/separation? #CMWorld
@belllindsay

@ChristinKardos Whooo Love @iSocialFanz too #cmworld
@amywhiggins

@CMIContent ‘Learn as I go’ has been my strategy. #CMWorld
@AmberOoley

A6. Have an outlet for the other things in ur life on social.  Most jobs will not cover everything u want 2 do… express yourself #CMWorld
@JoelRRenner

A7 Try @HFandCompany (http://t.co/WJX5eVbPHq) for branding. Also, @JoelRRenner is very good. 😉 #CMWorld
@SpencerHudonII

@JoelRRenner Some companies require that you include that language in your social profiles. I think that’s why many do it. #cmworld
@SFerika

Often it’s the employer who says this is needed. #CMWorld  https://twitter.com/chaimshapiro/status/620995966422884352
@PhilGerb

@jessroswell @CTrappe I agree, Jess. It’s easy to lose sight of that. Especially if you are relatively inexperienced #cmworld
@ShellyKramer

A7: (1/2) @CMIContent You can refer, but emulation or imitation isn’t the best route – learn about your audience and industry #cmworld
@marceldigital

@FrankTheStep Aww! You rock… thanks. 🙂 #cmworld
@ChristinKardos

A6:  Balance accomplishments.  Share life-related experiences #cmworld
@connieurway

@jgombita @ChaimShapiro worthless! Even if they aren’t, you still rep the company if you work there so be careful what you say/share #CMWorld
@AntoniaStiedaSa

Ever hear of employers asking for the keys to a personal LinkedIn account? Redonkulous.  #cmworld
@joshmccormack

A7) Of late I’m observing a lot from @SavvySexySocial as well.  Check her out here & on YouTube. #cmworld
@ChristinKardos

@dmboutin @iSocialFanz Brian is great a this. IMO, even if you LOVE your job, it doesn’t define you entirely #CMWorld
@UXcelsior

Thanks Frank! #CMWorld  https://twitter.com/FrankTheStep/status/620996757846147072
@JoelRRenner

Yes! SEO, branding & credibility advantages to aligning social presentation. #cmworld even use same hashtag in bios. https://twitter.com/CMIContent/status/620996521534881792
@bigmarker

@AmberOoley @CMIContent One of the most effective strategies! #CMWorld
@jasonrleduc

@mjtiscione No me either! #cmworld
@Elite_VS

Exactly! #CMWorld  https://twitter.com/AllWrightKaren/status/620995707265286144
@SpencerHudonII

@flinds That’s terrific! Hope it’s working well for you. #CMWorld
@pisarose

A7: I would check out @neilpatel at http://neilpatel.com & http://quicksprout.com  – ultimate personal branding. Learn by example #cmworld
@DavidProHQ

@ChristinKardos Yes, it is and a lot of people seem to have very poor judgment these days. #CMWorld
@dahnamchandler

@vegecomgirl @ChristinKardos @ChaimShapiro I think it depends on the reason. You represent the company online no matter what #CMWorld
@amywhiggins

A7: @ChristinKardos is our new “go-to” for sure!  Also using @marketingmrkt to build brand #leadmagnets is a new idea – Eric #cmworld
@MarketingMrkt

A7: Influencers around your industry, Feedly & Pocket 🙂 #cmworld
@JonTromans

Q7 Shout out to my girl @EmmelieDeLaCruz at http://t.co/mOeT3D0m0c! And read @simonsinek’s “Start w/ Why” #CMWorld
@SoMeDanielleP

A7) #LiveStreaming is HOT right now. Spend some time on Periscope, Meerkat etc.  Look at leaders there. #cmworld
@ChristinKardos

@flinds I “see” what you did there 😉 #cmworld
@tracibrowne

A7: (2/2) @CMIContent What do they read? Where are there? What’s the conversation? What value or solutions can you add? Focus there #cmworld
@marceldigital

Yea, and just how much do we trust that flibberty gibbet career person’s opinion, @tracibrowne? 🙂 #cmworld HREF=”https://t.co/zDl8igH5gO” TARGET=”parent”>https://twitter.com/tracibrowne/status/620996194081370112
@jgombita

I hope the world is reading. That means a lot of people, right? 🙂 #CMWorld @ShellyKramer @jessroswell
@CTrappe

A7 search, listen…find people that inspire you both in and out of your industry- read blogs about what you’re looking to do… #cmworld
@LUCYrk78

Hey @CMIContent – I noticed you’re using @TweetDeck and @Nurph. Any preference for live tweeting? #CMWorld
@AmberOoley

A7) Read & follow for a variety of advice: @garyvee @TedRubin @TamaraMcCleary @rachelloumiller @CBarrows.  All get it right! #cmworld
@ChristinKardos

@AllWrightKaren yes exactly. I do both & when I’m being the company there is a bit of a difference in voice & of course content #CMWorld
@AntoniaStiedaSa

@joshmccormack had a supervisor ask me to sign into my FB account yrs ago! It totally happens. #CMWorld
@Susanmvh

I ALSO think it is MUCH harder to claim a Retweet is NOT an endorsement with the “Quote” feature on #Twitter #cmworld
@ChaimShapiro

@SFerika Does the legal team then not fire u 4 something u say on social. I would want a 2way guarantee.  #CMWorld (I know won’t happen but)
@JoelRRenner

.@ShellyKramer @CTrappe Having worked w/ college kids- they don’t grasp that at all until it backfires… #CMWorld
@jessroswell

A7) Aside from formal personal branding resources, we suggest checking out twitter chats to pick up the branding habits of the pros. #cmworld
@CrowdContent

@JoelRRenner It would be interesting to see how that would play out in court.  #cmworld
@SFerika

@AmberOoley Nurph is my FAVE. It appends the hashtag and looks like an old school chat room.. 🙂 #cmworld
@ChristinKardos

A6 Developing interests outside of your immediate industry, product or service & sharing them. #CMWorld  https://twitter.com/CMIContent/status/620994927292329984
@GlendaVee

.@ChristinKardos Agreed, live streaming will soon dominate all social media #cmworld
@opensponsorship

.@AmberOoley Definitely @Nurph for Twitter chats. It’s more real time, auto-includes hashtag on every tweet. Really nice! #cmworld
@CMIContent

A7-Honestly, creating your own path and going through the motions is ultimately how a personal brand is molded #CMWorld
@TrendingTagz

@LUCYrk78 @AntoniaStiedaSa ta. + anyone who thinks that blocking someone from her/his personal account does NOT reflect on co…. #cmworld
@jgombita

@SFerika My thought exactly! #CMWorld
@JoelRRenner

@vegecomgirl It’s only in the past 20 years that people have thought they have the right to be completely public, yet have privacy. #cmworld
@joshmccormack

Presentation secrets of Andrew Davis #inmarket15 #cmworld http://bit.ly/1HZyhZ9
@W_Goddard

A7: #cmworld It’s always good to emulate someone #contentmarketing
@sharmasights

@CMIContent A7: My best advice would be to learn from others online. See what they’re doing. Be yourself but take notes. 😉 #CMWorld
@mjtiscione

@JoelRRenner @SFerikaLegal guidelines need to be easy for all to understand – helps employees know what’s ok and not ok #cmworld
@amywhiggins

A7 We have been using @GaggleFeed to help employees looking to create a personal brand by providing exact content to share! #CMWorld
@kmzimm

Yes they do! #CMWorld  https://twitter.com/ChristinKardos/status/620997241818513408
@JoelRRenner

A5. The person is just one piece of what should be an overall great customer experience. If so, customers will stay with brand. #CMWorld
@LisaMasiello

@jessroswell @CTrappe I agree. Mistakes can have career-impacting ramifications. I am scared FOR them. #cmworld
@ShellyKramer

A6: Keep the same values but don’t be the same things. Put your personality first in your brand & the business first in the other. #CMWorld
@Elite_VS

@JoelRRenner Personally, when I’ve encountered that, I’ve just not mentioned anywhere (including LI) whom my employer was.  #cmworld
@SFerika

@JoelRRenner @SFerika Policies are definitely important. Like strategies & resource programs that let #EmployeeEngagement work #CMWorld
@UXcelsior

A7 @CMIContent Take a look at: @socialtriggers @RebekahRadice @neilpatel. All different, but all know who they are & their niche. #CMWorld
@FreshSparks

A7: Personal branding at it’s best – http://marketriser.com 😀 – I still have some work to do when it comes to personal branding #CMWorld
@DavidProHQ

@Elite_VS I absolutely love that answer. #cmworld
@ChristinKardos

A7: You look at and talk to influencers in your industry as well as those whose success you want to emulate. #cmworld
@dahnamchandler

#Webinars are a great tool for #branding– especially to add a face to personal branding. #CMworld https://twitter.com/CMIContent/status/620996437455671297
@bigmarker

A7: SOOOO MANY! @HeyShenee @MarieForleo @DanScwhabel @Forbes has a great selection on personal branding as well. #cmworld
@EmmelieDeLaCruz

A7: Virgin has a Google Hangout about branding tomorrow. http://virg.in/vms36   #cmworld
@LaToyaReports

A7) if you’re serious re: personal brand, be systematic. spreadsheets and the whole bit. it’s like another job sometimes.  #cmworld
@AndreaFryrear

@amywhiggins @SFerikaLegal Yeah! but guidelines by bureaucratic rule are hard to figure out! #CMWorld
@JoelRRenner

A7: We are working with @SproutSocial’s new product #Bambu, to help employees know what’s ok to share – helping personal brand  #cmworld
@amywhiggins

@SFerika Yeah! #CMWorld
@JoelRRenner

A6) Just maintain the balance between your brand and your company’s. You are not your company’s brand, you are a channel. #CMWorld
@ideakid88

.@dahnamchandler Or, they can be willing to listen/learn and be fired anyway. I’ve seen that happen as well. #cmworld
@ShellyKramer

Twitter SEO: Now that Google indexes Twitter, they “value the same things that drive Twitter engagement.” https://www.stonetemple.com/how-does-google-index-tweets-today-how-the-new-twitter-deal-will-impact-seo/ #cmworld
@AJutah

Seconded, all great and varied examples! #CMWorld https://twitter.com/FreshSparks/status/620997690164314112
@dmboutin

@amywhiggins @SproutSocial I seriously need to check that out. #cmworld
@ChristinKardos

A7: Too many to name… just know it never “ends” & you are always building (& therefore learning!) #CMWorld
@jessroswell

I’m feelin hot hot hot! #CMWorld https://twitter.com/ChristinKardos/status/620997077137539072
@vincenzolandino

Q8: How can your personal brand help with your company’s content marketing efforts? #CMWorld

@GlendaVee @CMIContent I think connecting on Facebook & Instagram helps deepen the connection. #cmworld
@joshmccormack

@ChaimShapiro @ChristinKardos #worthless #CMWorld
@vincenzolandino

@TrendingTagz right! It is “personal” for a reason, should have personal influence! #Cmworld
@bigmarker

A7. Lots of good stuff out there. @iSocialFanz talks a lot about his exp. & several @buffer staff on their company blog. #CMWorld
@UXcelsior

@AndreaFryrear Spreadsheets? I think I have a lot to learn. #cmworld
@amymersch

A8) If your personal brand is unique or you’re an authority in an area, you can be instrumental in creating fresh/valuable content. #cmworld
@ChristinKardos

@dorothysteel Would be interested 2 see the legal reasoning behind it and the opposite view! I know that some co.’s require it but #CMWorld
@JoelRRenner

A8) two words: guest posts.  #cmworld
@AndreaFryrear

@Susanmvh Crazy. Sad. #cmworld
@joshmccormack

@joshmccormack I think it goes back further than that. We’re using different platforms and media 🙂  #cmworld
@vegecomgirl

I’m writing down all the response to Q7, trying to help a government agency establishing an online presence. #cmworld
@IOErikaO

@ShellyKramer Well, it depends on what they did or said and the brand’s perception of the damage but, yes. It’s a risk either way. #CMWorld
@dahnamchandler

Can’t wait to see him keynote at #CMWorld in Sept! Nick Offerman Shows Off His Pizza Farm http://bit.ly/1TAdcX2 http://t.co/vqTyIFsoh0
@leeodden

@AllWrightKaren Thanks. Another thing is that you can’t build a personal brand overnight. You need a sound strategy and the drive! #CMWorld
@mjtiscione

.@CMIContent A8: Leverage – use it to build a community and relationships, especially if new to the space. #CMWorld
@jessroswell

A8: @CMIContent Users trust the person and what they have to say. If the person trusts and values enough to share, users will too. #cmworld
@marceldigital

Leaving early to prepare for a client call – thanks @ChristinKardos @CMIContent and all for another awesome chat! #cmworld
@lindadessau

@mattddrchs @CTrappe @ShellyKramer @CarlosGil83 Oh the pitfalls of speed typing 😛 I meant to say: “I can stir that pot” #CMWorld
@UXcelsior

@CMIContent Amplification. To my followers and their followers… #CMWorld #contentsharing
@AmberOoley

@CMIContent A8 If you become known as an SME in an area aligned w/your company’s buyers, that can be a great benefit.  #cmworld
@SFerika

Good point, @ChristinKardos – often, orgs have subject matter experts who have a lot of great knowledge to share! #cmworld
@CMIContent

@IOErikaO Ooh! I’ve done this.  Challenging but very fun project.  Good luck! #cmworld
@ChristinKardos

A8: Personal social brands can connect content marketing teams with thought leaders & story ideas. #cmworld
@pisarose

Q8 You have a strong brand bc of skill, which you bring to a company. Can also lend reputability, humanity, parlay relationships. #CMWorld
@SoMeDanielleP

@lindadessau @CMIContent Great seeing you, Linda! #cmworld
@ChristinKardos

A8 People want to hear from other people vs. a faceless brand.  It inspires a deeper level of connection and trust.  #cmworld
@dwheeler11

Your personal following will (hopefully) be different from, but aligned with brand. More social reach #CMWorld  https://twitter.com/CMIContent/status/620997952195051520
@dmboutin

A8) The trust you establish as an individual is past on in the perceived value of what you will share. #cmworld
@Serious_Vanity

A7: @randfish- he does have a very strong personal brand, besides being identified with @moz… or is it the other way around?  #CMWorld
@OptiLocal

A8: You can use your personal brand to share your companies content and add more of a human touch to it! #cmworld
@d3logic

A8: With your personal brand, hopefully you have an audience eager & willing to take in your brand’s message. #cmworld
@shawn_turner1

A8 The stronger your personal brand, the more you can help amplify your organization’s message. Your reach & credibility only help. #cmworld
@ChristinKardos

@joshmccormack Even in closed groups, people don’t have full privacy. You never know who’ll get their hands on your content #cmworld
@vegecomgirl

A7: in #Austin Us!  @EvolucionMktg 4 a young and Latina/o perspective @rscottharris 4 news & @brianmichaelf 4 that A3 balance #CMWorld
@TheWhitleyGroup

A7. @ChristinKardos @CBarrows @roxydigital @AhnaHendrix are great and read some of what @williamarruda writes for @Forbes #CMWorld
@JoelRRenner

A7. It may be a bit of an ego stroke, but I like when @topsy deems you an “Influential” or “Highly Influential” tweeter. 🙂 #cmworld
@jgombita

A7: Suggest @jaybaer @iSocialFanz #cmworld
@connieurway

A8: Putting a face behind the name! It is great way to build relationships #CMWorld
@tttiana

@CMIContent A8: Guest posts all day. #CMWorld
@mjtiscione

@JoelRRenner Thanks, Joel. Your check is in the mail… 😉 Haha… #cmworld
@ChristinKardos

A8: Reach, reach, and more reach. Plus, added levels of trust, the “birds of a feather…” effect. Status. #CMWorld
@belllindsay

#CMWorld A8- By getting in touch with the human side of the business and put it out to the public. Social is between humans, not # and $.
@FrankTheStep

Q7: Are there resources/websites/people you’d suggest when looking to create a personal brand? #CMWorld
@renepower

A8: Personality is the key. Great personalities inspire people to engage and eventually buy #cmworld
@JonTromans

@joshmccormack @CMIContent It does. Unless they post the same thing on every social media platform. #cmworld
@GlendaVee

A8 If people trust your people they will trust their content too…so don’t force your people to write something they don’t believe #cmworld
@tracibrowne

.@d3logic Exactly, reinforcing the brand and adding personality to their objective #cmworld
@opensponsorship

@GlendaVee @joshmccormack @CMIContent Worst case: Multiple employees posting the same content to the same channel at the same time. #cmworld
@SFerika

A8: Employees with strong personal social brands are great litmus tests re: “hot” topics, new story angles & convo shifts. #cmworld
@pisarose

A8: If you’ve developed a large following based on being a trusted source, you can continue to share content based on that trust. #CMWorld
@dahnamchandler

A6- @CMIContent Have interests outside the brand that you rep. Make sure that you are active in your interests. #cmworld
@absolutemobile

@AntoniaStiedaSa #CMWorld (of course) #bufferchat, #sproutchat, #SEOchat, #hootchat. To name a few. 🙂
@CrowdContent

Q8b Good #SoMe experts are also excellent social listeners & having a team w/ radar up like that is ESSENTIAL. #CMWorld
@SoMeDanielleP

A7 @CMIContent More to look at: @SavvySexySocial @ThisIsSethsBlog @jamieoliver. Again different, but focused. #CMWorld
@FreshSparks

@ChristinKardos phew! I need money that for my next #socialroadtrip Hahahaha #cmworld
@JoelRRenner

A8. Agree that thought leadership is a huge benefit. Two-day reputation. Most important: #H2H relationships #CMWorld https://twitter.com/SFerika/status/620998314142662656
@UXcelsior

A8: Personal brand helps with discovery and community. People connect w/ people 1st, brands 2nd #cmworld
@amywhiggins

@SoMeDanielleP Well said! #Radar 🙂 #cmworld
@ChristinKardos

@AllWrightKaren @ChristinKardos And with so many people online, credibility is vital. #CMWorld
@mjtiscione

A7: I like people whose profile transcends their business. People like @chrisbrogan @jowyang @MichaelHyatt #cmworld
@renepower

A8. My friend @katiemartell works miracles for her company(ies) based upon the strength of her personal brand. She’s my hero #cmworld
@eccushing

@AmberOoley you might be looking for the #cmworld Nurph Channel on http://nurph.com/cmworld #Nurph
@Nurph

A8: Personal brand can help promote & not sound “sales” like. Your followers will genuinely be interested! #cmworld https://twitter.com/CMIContent/status/620997952195051520
@bigmarker

A8: Create content for the brand and share with your audience, which in turn helps the brand’s awareness and reach. #cmworld
@EmmelieDeLaCruz

A8: You’ll Grow Your Personality & Integrity With Your Personal Brand, Which Will Affect How You Lead Your Company’s Efforts. #CMWorld
@sgoldberger12

@SFerika @GlendaVee @joshmccormack It’s the risk with suggested posts. I’d rather they share same stuff than nothing at all. #cmworld
@martinlieberman

@CMIContent ideally some of your followers’ interests will overlap with some of your company’s #CMWorld
@AntoniaStiedaSa

A8. You become a voice of your company. Sharing their content shows you value your company. People latch onto that. #CMWorld
@vegecomgirl

@mjtiscione @AllWrightKaren Absolutely! Better to be credible with 5 people than known but not credible to 500. #cmworld
@ChristinKardos

@leeodden this is awesome!! #CMworld
@bigmarker

@JonTromans exactly personality is key! #cmworld
@d3logic

@martinlieberman @GlendaVee @joshmccormack If someone can just solve the timing problem…we’d be golden! 😉 #cmworld
@SFerika

.@amywhiggins Many need to be reminded of this! #CMWorld https://twitter.com/amywhiggins/status/620998857036595201
@jessroswell

Q8: How can your personal brand help with your company’s content marketing efforts? #CMWorld
@renepower

A8: #cmworld I had expressed my views in this article. “Deliver Brand’s Promise With Content Marketing” http://www.cmswire.com/cms/digital-marketing/deliver-your-brands-promise-with-content-marketing-026412.php
@sharmasights

A8 I’ve had to turn down topics for clients who use my name in the byline…I said, there is no way anyone would believe me #cmworld
@tracibrowne

*Note – from all these answers I have a ton of people to go follow & read. So excited. 🙂 #cmworld
@ChristinKardos

@SFerika @GlendaVee @joshmccormack Agreed. 🙂 #cmworld
@martinlieberman

A8: Personal experiences connect and resonant events into marketing content #cmworld
@connieurway

A8: IMO @kevanlee from @buffer is the perfect example of personal brand and the company working to improve both overall- Eric #cmworld
@MarketingMrkt

@GlendaVee @CMIContent You and I will keep it real, my bombshell minion friend. #cmworld
@joshmccormack

Just participating in this chat today you amplified your employer’s brand if you mentioned them. It’s all connected. #cmworld
@EmmelieDeLaCruz

My good friend @ChristinKardos is dropping knowledge over on #CMWorld right now. Go check it out!
@vincenzolandino

@tracibrowne Yes! Good for you. #cmworld
@ChristinKardos

@SFerika @GlendaVee @CMIContent That has the AstroTurf feel of fakeness. The worst. #cmworld
@joshmccormack

Wise words. There’s a reason you’re the guest this week, @christinkardos 😉 #CMWorld https://twitter.com/ChristinKardos/status/620998477628186624
@CrowdContent

@mjtiscione @AllWrightKaren Rome wasn’t built in a day. Same concept. #CMWorld
@vincenzolandino

@tttiana exactly. A company is separate from its employees but ppl still like to know WHO they’re working with on a personal level #CMWorld
@AntoniaStiedaSa

A8. Expand the audience, connect with people, make it relatable! People like to talk with other ppl! #CMWorld
@JoelRRenner

@vincenzolandino You say “knowledge,” I say “emoji” but whatever… 🙂 Thanks, V. #cmworld
@ChristinKardos

“Social is between humans”; not businesses & customers. Agree 100%. The biz aspect is a result #CMWorld https://twitter.com/FrankTheStep/status/620998630703517696
@UXcelsior

We’ll spend the last few minutes asking @ChristinKardos questions. Ask now! #CMWorld
@CMIContent

@MarketingMrkt I totally agree. He is great! @kevanlee @buffer #cmworld
@EmmelieDeLaCruz

Yes! There’s a greater chance for brand ambassadors to engage, which is huge! #CMWorld https://twitter.com/SoMeDanielleP/status/620998798454689792
@dmboutin

Ditto! Great insight here #CMWorld https://twitter.com/ChristinKardos/status/620999186918572032
@MindyRodenburg

@JonTromans yes! Any suggestions on how to develop a well defined company personality other than through employee’s personal brands? #CMWorld
@AntoniaStiedaSa

Question time!! And before you ask.. yes…. that’s my natural hat in the promo pic. 🙂 #cmworld
@ChristinKardos

@vincenzolandino @AllWrightKaren Exactly! #CMWorld
@mjtiscione

Most don’t pay attention 2 your content if it’s all self branded content. Be down with other peeps content! #cmworld https://twitter.com/christinkardos/status/620995074961330177
@_ThomasEvans

A8: For an SME, the cumulative effect of individual profiles on social media + aggregated fans, followers & connections is key #cmworld
@renepower

I think I did a good job of that lol: http://vincenzolandino.com/rinr #CMWorld https://twitter.com/sferika/status/618459161198764032
@vincenzolandino

A8: Cross promoting between brand & company pages is a win-win. Human touch to brand, credibility to you! #Cmworld
@bigmarker

@SFerika @martinlieberman @GlendaVee @joshmccormack There are automations, both to feed suggestions at different times & schedule #CMWorld
@UXcelsior

@ChristinKardos How do you manage your time between your personal brand and your other activities ( Personal VS Brand) ? #CMWorld
@FrankTheStep

Thanks for a fun (+ educational) chat! I’m officially addicted to #TwitterChats. #learning #cmworld #cmworld
@AmberOoley

A9: There’s benefit to having an engaging and personable comments section in the blog. #cmworld https://twitter.com/CMIContent/status/620997952195051520
@AJutah

@amywhiggins Right? Busy and awesome. #cmworld
@ChristinKardos

Alright, #CMWorld Folks. Thank You All For A Great First Chat! Now Time To Focus On Utilizing All #Branding Tips.
@sgoldberger12

We’ll get a bit selfish here 🙂 but have you ever used a #leadmagnet to promote your personal brand? #ebook #checklist etc? – Eric #cmworld
@MarketingMrkt

Question: at in person events (e.g. conferences), do you promote your personal brand or company brand as the priority? #cmworld
@AndreaFryrear

@CTrappe @mattddrchs @UXcelsior @ShellyKramer If it is available! Sometimes it’s hard to find one not already taken #CMWorld
@BestGovConGuru

@SFerika @joshmccormack @CMIContent True, but employees don’t always have same followers/audience. Plus, they can add own spin. #cmworld
@GlendaVee

@UXcelsior @martinlieberman @GlendaVee @joshmccormack I’d love to hear more about platforms that enable that. #cmworld
@SFerika

@SFerika @martinlieberman @GlendaVee @joshmccormack IMO better to encourage to organically share the brand account’s original posts #CMWorld
@UXcelsior

A8-As your company entrusts you with creating content. A sense of worth will begin to reflect through your work and progress #CMWorld
@TrendingTagz

A3: Self identity requires industry credibility. Your personal brand essence should pair with the company. Have a personal PR plan. #cmworld
@talithaparker

@UXcelsior @martinlieberman @GlendaVee @joshmccormack Agreed. #cmworld
@SFerika

@SoMeDanielleP so happy you brought up social media listening as a part of that! so key in any strategy #CMWorld
@AntoniaStiedaSa

@FrankTheStep Great question! Managing personal v biz time for branding -MOVING TARGET. I schedule extensively. Calendar is my life #cmworld
@ChristinKardos

BTW, We LOVE the hat!! @ChristinKardos #cmworld
@MarketingMrkt

@UXcelsior @SFerika @GlendaVee @joshmccormack Some people reeeeeeeally need the “training wheels,” though. #cmworld
@martinlieberman

@GlendaVee @joshmccormack @CMIContent True, but when they do, it can feel spammy. #cmworld
@SFerika

@ChristinKardos What’s your take on brands + twitter chats? Should participation be through personal handles or the company one? #cmworld
@EmmelieDeLaCruz

“AstroTurf feel of fakeness” #FTW #Quote of the day #CMWorld https://twitter.com/joshmccormack/status/620999362710089728
@JoelRRenner

@SFerika @UXcelsior @martinlieberman @GlendaVee @joshmccormack Me too! Side talk about platforms? #cmworld
@amywhiggins

A8- It can help by exposing your company’s brand to a new audience that (hopefully) trust your info. #CMWorld https://twitter.com/CMIContent/status/620997952195051520
@absolutemobile

@sgoldberger12 what was the best tip you got today? #CMworld
@bigmarker

@EmmelieDeLaCruz Great Q. I think most chats are better done w/personal handle but sometimes – even this one – its OK for biz… #cmworld
@ChristinKardos

@ChristinKardos What’s some advice to get started on refining a personal brand?#CMWorld
@dmboutin

Important to hiring in social media #cmworld https://twitter.com/talithaparker/status/620999976345305088
@connieurway

A8 @CMIContent Content marketing is for relationship building. Relationships are personal. Personal branding supports the cause. #CMWorld
@FreshSparks

@AntoniaStiedaSa It’s so often (and so sadly) forgotten! Social media is not a bulletin board. Conversation = listening. #CMWorld
@SoMeDanielleP

A8 #CMWorld humanize brand… you need a “human base” if you want any connections!
@alongtin

@AntoniaStiedaSa I think Radio! Every station has a sound so every company should have a broadcast sound with mixed personalities #cmworld
@JonTromans

@joshmccormack @CMIContent LOL! You know that’s how we roll, brother! #keepingitreal #cmworld
@GlendaVee

@joshmccormack @SFerika @GlendaVee @CMIContent That’s my fear with social advocacy program, to be honest #CMworld
@amywhiggins

@ChristinKardos I feel like their is so much I miss out even If I planned a lot for my stuff. Brands are always my priorities 🙂 #CMWorld
@FrankTheStep

@dmboutin I’m totally stealing this from @garyvee – but DO THINGS. The more you do, the more cred you have. Write, work, etc. #cmworld
@ChristinKardos

@ChristinKardos Would something like a #leadmagnet help develop a personal brand? #cmworld
@MarketingMrkt

@ChristinKardos @EmmelieDeLaCruz When people are behind the brand logo, I like to see names; feels more human. #CMWorld
@UXcelsior

@JonTromans awesome analogy. Totally get what you’re trying to say #CMWorld
@AntoniaStiedaSa

Thanks #cmworld That would fun. Keyboard on fire. Dog walk then catch up on some follows
@JonTromans

A8 Nothing is more powerful than an endorsement from a friend. #CMWorld
@absolutemobile

@ChristinKardos when tweeting as a brand, is it best to use “we, us” pronouns or “I, me”? #cmworld
@bigmarker

@FrankTheStep I have the same feeling. It’s a reality… Work first; personal second re schedule. But I work weekends to do it! #cmworld
@ChristinKardos

Huge thanks @ChristinKardos for an awesome #CMWorld Was lovely lurking! 😉 Off to wrap up a project and listen more in a while!
@Susanmvh

@ChristinKardos @FrankTheStep and make sure to schedule regular motorcycle rides! #CMWorld
@JoelRRenner

Thanks @CMIContent @ChristinKardos for the great insight today. #CMWorld #Branding
@tttiana

Had a great time on #CMWorld – thanks everyone! Always great to see chats & content that align with my goals! Keep it up @CMIContent
@eccushing

@MarketingMrkt Perhaps! I need to check that out, honestly. #cmworld
@ChristinKardos

@AndreaFryrear @ChristinKardos @dmboutin @garyvee Yeah, but how do you find time to do your personal brand stuff + work + fun? #cmworld
@amywhiggins

@amywhiggins @SFerika @GlendaVee @CMIContent Important to actually eat that dog food, as they say. #cmworld
@joshmccormack

@bigmarker Oooh… I usually go with “we” and “us.” #cmworld
@ChristinKardos

@amywhiggins @AndreaFryrear @dmboutin @garyvee Never sleep. No, I’m kidding… it’s hard. Try to schedule and stick to it. TRY. #cmworld
@ChristinKardos

A8) Your authenticity& sharing valuable info with no expectation of return should be an extension of your co’s content marketing. #CMWorld
@ideakid88

@JoelRRenner @FrankTheStep This is key… 🙂 #cmworld
@ChristinKardos

@bigmarker @ChristinKardos I like to use “we” and “us” unless having identified that it’s me tweeting for a particular event etc #CMWorld
@AntoniaStiedaSa

A8: You can use your personal brand to add your own flavor to your content marketing. #CMWorld
@Elite_VS

@joshmccormack @SFerika @GlendaVee I agree But if everyone posts the same thing at the same time, no opinions lacks humanity #CMWorld
@amywhiggins

Next week we talk with @heinzmarketing about content hacks to double conversion rates http://cmi.media/twitterchats #CMWorld http://t.co/0CaRCankpD
@CMIContent

If people look up to you -> they will read, comment and share everything you write #CMWorld https://twitter.com/CMIContent/status/620997952195051520
@OptiLocal

@TrendingTagz @CMIContent Thanks Ryan. It’s simple at its essence. 🙂 #CMWorld
@FreshSparks

@JonTromans Love that the dog walk comes first!! You have your priorities straight. #cmworld
@CrowdContent

@amywhiggins @SFerika @GlendaVee Brands need advocates with their own voices. #cmworld
@joshmccormack

@ChristinKardos @Susanmvh love you MORE! Great job, we know @Yogita_M was looking forward to it as well 🙂 #CMWorld
@Zoomph

I can’t even believe how much fun this was today! Thank you so much @CMIContent and friends. I have a lot of reading to do! #cmworld
@ChristinKardos

@AndreaFryrear @ChristinKardos @amywhiggins @garyvee At this point, I only daydream about sleep 😉 #CMWorld
@dmboutin

@ChristinKardos great! That’s what WE do. Just wanted to check. #cmworld
@bigmarker

Chat more with @ChristinKardos during #SBizHour and #TChat! #CMWorld
@CMIContent

@dmboutin @AndreaFryrear @amywhiggins #TheStruggle 🙂 #cmworld
@ChristinKardos

I keep reading that sleep deprivation can cause health probs, but it’s reality for many of us. #CMWorld https://twitter.com/CMIContent/status/621000973411053568
@UXcelsior

I have a lot of reading to do too! Thanks so much @ChristinKardos! #cmworld
@LaToyaReports

I hope you all have a great week, it was a wonderful chat. @ChristinKardos Great job! #CMWorld
@Elite_VS

Let’s chat IRL. Sign up for Content Marketing World 2015. Code CMWSOCIAL saves an additional $100! http://cmi.media/cmw #CMWorld
@CMIContent

@UXcelsior I really can’t even DO sleep deprivation. Haha. I compensate with caffeine sometimes. True story. #cmworld
@ChristinKardos

Missed the #CMWorld tweetchat but learnt a lot just by going through it just now. Great information and insights! #Digital #Social #Branding
@syedz88

@Elite_VS @CMIContent Unique as can be 🙂 #CMWorld
@FreshSparks

I wanted to ask Q’s, but too busy keeping up with this awesome chat! I’ll save them for #SbizHour :)#CMWorld https://twitter.com/ChristinKardos/status/621001324537212929
@UXcelsior

@CMIContent @HeinzMarketing Right up our #leadmagnet alley 🙂 #cmworld
@MarketingMrkt

#awesome #cmworld chat lead @ChristinKardos @CMIContent TY for RTs and Favs everyone! http://t.co/qf3R6ZiMHk
@connieurway

@UXcelsior Right. I just meant some people need suggested posts. I’d rather they all share those than nothing at all. #cmworld
@martinlieberman

@JoelRRenner @ChristinKardos @FrankTheStep @joshmccormack @SpencerHudonII @martinlieberman Great conversations today :)#CMWorld
@UXcelsior

Lift up your #content marketing by striking a balance between production & promotion: http://ow.ly/Pw4xQ #cmworld http://t.co/27Q9OEbMX0
@MediaValet

@UXcelsior Haha! Both, maybe. But I’m right there with you…. #cmworld
@ChristinKardos

@bigmarker Best tip – Company brand is separate but it’s important to “humanize” it with your personality. What was your takeaway? #CMWorld
@sgoldberger12

@CMIContent -Parker here. Today’s topic was awesome! I barely had a chance to comment due to reading the great remarks. Thanks all! #CMWorld
@talithaparker

Thanks for the shout out, Joel! I think you are great, too! (Even if I had the wrong Joel Renner on G+!) #CMWorld https://twitter.com/joelrrenner/status/620998512042491904
@roxydigital

@sgoldberger12 that’s great! Learned about the importance of content marketing through personal brand too #CMworld
@bigmarker

@TeacupInTheBay Always a big fan of Social Media Marketing World in SD. Not SM, but still great – #CMWorld
@danjrosenbaum

Did you catch @ChristinKardos my point about how if you identify w/ employer on your own account, your actions still a reflection? #cmworld
@jgombita



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