Podcasting and Audio Content: A #CMWorld Twitter Chat with Pamela Muldoon

Muldoon-Red-Black-Close-Up-6-09-Large-Web-1Podcasts and audio content seem to be gaining in popularity, and they certainly have a special place in our heart with Joe and Robert’s PNR: This Old Marketing. Last week, Pamela Muldoon, the director of CMI’s upcoming Podcast Network,  joined us to share the ins and outs of podcasting. If you have ever thought about starting your own podcast, this is the chat for you.

Join us weekly at 12 ET for our #CMWorld Twitter chats.

Q1: Let’s start with podcasting. What’s changed in the past 12 months that content marketers need to know about? #CMWorld

 

A1: 2014 is shaping up to be a big year for podcasting & #AudioContent in general. #CMworld

@pamelamuldoon

 

@pamelamuldoon Agreed! As you know between #ThisOldMarketing and now the CMI Podcast Network! Exciting! #CMWorld

@CMIContent

 

A1: A few factors play into this. Audio technology has gone down in price over the past few years making it more accessible. #CMWorld

@pamelamuldoon

 

@CMIContent A1 Innovative audio advertisements #CMWorld

@ankit1989

 

A1: Quality USB mics can be purchased for $100-200, Skype recorders such as Pamela & @Ecammtweets work great for interviews #CMWorld

@pamelamuldoon

 

Orange You Glad You Went to Content Marketing World? http://msocial.bz/XJ7Wsr via @ArnieK #CMWorld

@NealSchaffer

 

@bldchris @CMIContent Glad to hear it x2! #cmworld

@NathanStrum

 

A1 There’s so many great podcasts out there now that it’s making everyone up their game #cmworld

@tracibrowne

 

A1. It seems like there are a lot more podcasts popping up in the marketing space. I know we’re big fans of them at @cmicontent #cmworld

@michelelinn

 

A1: Technology such as @SourceConnect & @ipDTL provides VoiP access similar to ISDN phone line quality. #CMWorld

@pamelamuldoon

 

A1: Podcasts have become an important way to reach an increasingly-busy public. #CMWorld

@mikemyers614

 

MT @pamelamuldoon: A1: Quality USB mics can be purchased for $100-200, Skype recorders (@Ecammtweets) work great for interviews #CMWorld

@CMIContent

 

@NorthLorna @DanielRands “@CMIContent:A1: 2014 is shaping up to be a big year for podcasting & #AudioContent in general. #CMworld” #gold

@MattvNiftrik

 

@CMIContent Going well so far! This is my fave way to get my Tuesdays started off right #cmworld

@SFerika

 

@tracibrowne Yes! I love that! I still believe cream rises to the top! #CMWorld

@pamelamuldoon

 

Hello there! #cmworld

@NenadSenic

 

A1: Audio software is free: Audacity or inexpensive & easy to access: @AdobeAudition via @CreativeCloud; grt tutorials, too! #CMworld

@pamelamuldoon

 

@CMIContent @pamelamuldoon @emctv taking our first foray into audio storytelling with @PAGATIM .Thanks to #CMWorld for connecting us!

@MaggieEMCTV

 

@NenadSenic Hi Nenad! #CMWorld

@CMIContent

 

Photo of @pamelamuldoon at #CMWorld announcing the CMI Podcasting Network http://t.co/YIApaCoD5N

@ScottLum

 

A1- Podcasts are a great tool because they have a different feel to them (educational, personal) and cater to individual schedules #cmworld

@NathanStrum

 

@MaggieEMCTV @pamelamuldoon @emctv @PAGATIM Awesome! We love to hear that! Laura and her team are fantastic! #CMWorld

@CMIContent

 

I hope I didn’t miss the announcement of @pamelamuldoon organizing a podcast school for beginners 🙂 #cmworld

@NenadSenic

 

A1: Podcasting is a perfect fit for mobile & more companies are getting that. #CMWorld

@pamelamuldoon

 

@NathanStrum They do indeed – great point! #CMWorld

@CMIContent

 

A1: With the launch of Apple’s iPhone 6 & 6+ the podcast app is native to the device; no longer optional. #CMWorld

@pamelamuldoon

 

In terms of Dev, #Apple fixed @iTunesPodcasts downloading and bugs beginning of Aug. No excuses now! #CMWorld Listen Listen Listen!

@TheMechanism

 

@NenadSenic @pamelamuldoon Nice idea! #CMWorld

@CMIContent

 

Great information! “@paulroetzer: 4 Takeaways from Content Marketing World 2014 http://hubs.ly/y096rJ0 by @sambrenner2020

@BarneyAdvGroup

 

Q2: What are some things to consider before launching a podcast? #CMWorld

 

A1: .@Stitcher is making some big inroads in podcasting + mobile; app now in select Nissan & Mazda vehicles #CMWorld

@pamelamuldoon

 

2 imp points > MT @NathanStrum A1- Podcasts are a great tool: they have a different feel to them and cater to individual schedules #cmworld

@mikemyers614

 

@pamelamuldoon I didn’t even know it existed before iOS8 and I am happy now 🙂 #cmworld

@NenadSenic

 

A1: This year @edisonresearch introduced Share of Ear as a new segment in their research model #CMWorld http://ow.ly/BPaHm

@pamelamuldoon

 

It seems like podcasts are the cool “new” tool. I’m a fan! #CMWorld

@stephanieakling

 

A1: Not a dramatic change, but podcasting is still on the trajectory of becoming a paradigm for delivering information to people. #cmworld

@JumpshotMusic

 

@CMIContent A2 Listeners, Content, Message and some Connecting factor #CMWorld

@ankit1989

 

A2. Just like any tactic, you need to understand what business goal the podcast will impact. #cmworld

@michelelinn

 

A2: Like most other channels, podcasting is a long term commitment. It will take awhile to develop a fan base. #cmworld

@ScottLum

 

A2: Like any content tactic, start w/the end in mind. How will a podcast directly tie-in w/the business goals of the organization? #CMWorld

@pamelamuldoon

 

A2: Before launching a podcast, need to make sure of commitment to long term #cmworld

@RtMixMktg

 

A2. Podcasting is also something that needs to be consistent. As such you need a plan/process to produce consistently #cmworld

@michelelinn

 

A2 I’m stuck on where to start technically and logistically speaking…not so much strategy #cmworld

@tracibrowne

 

A2: Work from biz objectives: increase brand awareness, decrease customer serv calls, increase ee retention for podcast ideas. #CMWorld

@pamelamuldoon

 

A2 Develop a consistent voice for your podcast. I may evolve over time but give it a personality people expect #cmworld

@ScottLum

 

We’re looking at audio content w/ @pamelamuldoon. Can’t wait to learn more! #cmworld

@CrowdContent

 

A2: Podcast format will come from defining how #audiocontent can help w/biz objectives. #CMWorld

@pamelamuldoon

 

A2. Need to know preferences of your audience…how often do they want to hear from you? Do they have format preferences? #CMWorld

@mikemyers614

 

A2- Considering the personable touch of podcasts, make sure you know exactly WHO youre talking to. Talk their language! @CMIContent #CMWorld

@TheMechanism

 

It does take quite a bit to get up and running! MT @tracibrowne A2 I’m stuck on where to start technically & logistically speaking #cmworld

@RtMixMktg

 

@NenadSenic It just seems like so many steps involved just to get started…overwhelmed with minutea #cmworld

@tracibrowne

 

A2 Make sure you can commit to a regular recording schedule! Understand amount of prep and post-recording work per episode. #CMworld

@SFerika

 

A2: Make sure that your audience actually wants to listen to your podcasts, make a plan and invest in a great audio tools! #CMWorld

@stephanieakling

 

Me 3. MT@NenadSenic: Me too @tracibrowne: A2 I’m stuck on where to start technically & logistically speaking.not so much strategy #cmworld

@SueBrady

 

A2: Will you interview thought leaders to drive influence/brand awareness? #CMWorld

@pamelamuldoon

 

I like how @Robert_Rose always introduces @JoePulizzi Like he’s testing how far he can go 😉 #cmworld

@NenadSenic

 

A2: • who is your target market? • why do they want to listen? • how will this podcast be unique from others in the same industry? #cmworld

@JumpshotMusic

 

A2: Does breaking down a specific challenge for your industry provide value for your chosen podcast audience? #CMWorld

@pamelamuldoon

 

@pamelamuldoon That’s a cool feature! Hopefully this will spur on new people to test out some podcasts for the first time #cmworld

@NathanStrum

 

A2: With spoken content, it’s easy to wander off topic conversationally. Stick to editorial mission & script/agenda #CMWorld

@PatrickHayslett

 

A2: Who will host the podcast? Who is the best person to lead the format as an expert & also be clear, concise, & entertaining? #CMWorld

@pamelamuldoon

 

A2- consider whether you have a set or available audience, as well as if there are any other podcasts solely focused on your topic #cmworld

@NathanStrum

 

A2 cnt’d: What will your format be? • How long will each episode be? • How freq will you release? • What day will you release? #cmworld

@JumpshotMusic

A2: With Podcast, need to have a plan to provide a lot of value vs. just conversation #cmworld

@RtMixMktg

 

A2: It’s much more challenging to fill “dead air” most realize. Remember, hosting a show is not about you; it’s about ur listener. #CMWorld

@pamelamuldoon

 

I like podcasts but can’t always listen. Tip: Always transcribe podcasts. #cmworld

@CTrappe

 

I hate when that happens…rarely go back MT @PatrickHayslett: A2: W/spoken content, easy to wander off topic conversationally. #cmworld

@tracibrowne

 

Q3: What are some of the best ways to incorporate / repurpose podcasts into other formats? #CMWorld

 

A2: What is the best delivery model for your audience & content? Solo host? Buddy Show? Interview? #CMWorld

@pamelamuldoon

 

@PatrickHayslett I think there needs to be a balance between conversation and getting your point. Good storytelling is key! #cmworld

@michelelinn

 

A2- Always stay consistent. Consistent schedule, consistent theme, consistent voice. Consistency is key! #CMWorld @CMIContent

@TheMechanism

 

A2: Do you want audio-only podcast or shoot with video and make the audio available as an option? Some like to watch #cmworld

@ScottLum

 

“Top 10 Takeaways From Content Marketing World 2014” via @Marketingland What are yours? http://ow.ly/BLT1m #contentmarketing #CMWorld

@jlsachs

 

A2: Consistency is critical. Podcasting is a commitment if you want to grow an audience. Think broadcasting. #CMWorld

@pamelamuldoon

 

@markwschaefer I haven’t heard one topic on podcasting that doesn’t reference @jaybaer! #allstar #cmworld

@NathanStrum

 

@PatrickHayslett Great point, but allow for a little impromptu to add some personality. #CMWorld

@CMIContent

 

I wish this Twitter chat was done with sound. @pamelamuldoon’s is so mic-friendly 🙂 #cmworld

@NenadSenic

 

@CTrappe I am a big fan of transcripts as well, but what do you think about detailed show notes? Just curious? #cmworld

@michelelinn

 

A2: What is a realistic consistency to publish podcast episodes? Weekly, Bi-Weekly? Monthly? #CMWorld

@pamelamuldoon

 

The best podcasts find that mix of conversation and staying on topic. Focused but conversational. #cmworld

@CTrappe

 

A2: Map out at least 90 days to 6 months of content ideas. Does your format/show idea have legs? #CMWorld

@pamelamuldoon

 

A3: I’m personally a fan of infographics but you can turn your information into a white paper or ebook. #CMWorld

@stephanieakling

 

@pamelamuldoon Is there any “right way” – or is it dependent on the company? Is consistency most important? #CMWorld

@CMIContent

 

Yes! Consistency MT @SFerika Make sure you can commit to a regular recording schedule! Understand amnt of prep& post-recording work #cmworld

@NathanStrum

 

@NenadSenic You are too kind, Nenad. 🙂 I DO love getting behind a mic! #CMWorld #Voiceover

@pamelamuldoon

 

@michelelinn @CTrappe I often choose to listen to a new podcast based on detailed show notes. #CMworld

@SFerika

 

A2: Podcast budget considerations: mic, software, professional VoiceOver, music bed(s), media hosting. #CMWorld

@pamelamuldoon

 

A3: #Podcast transcripts can provide #content for multiple additional tactics, especially from moderated/interview styles. #CMWorld

@mikemyers614

 

@SFerika @michelelinn @CTrappe Interesting, Erika! Moreso than transcripts? #CMWorld

@CMIContent

 

Big fan of editorial planning and production ahead of schedule. http://authenticstorytelling.net/scheduling-blog-posts-social-media-updates-doesnt-hurt-authenticity/ #cmworld

@CTrappe

 

@pamelamuldoon You sound like you have just gone through this? 🙂 #CMWorld

@cmcphillips

 

@CMIContent Not really a “right way”; Stats show that even 3+ hour shows that post monthly can grow a grt audience. #CMWorld #ContentRules

@pamelamuldoon

 

@ScottLum @NenadSenic Interesting! Can you tell us more about that? #CMWorld

@CMIContent

 

@michelelinn They can be helpful, too. #cmworld

@CTrappe

 

Here at @TheMechanism we like to pull quality quotes from our #mechcast’s and turn them into tiles for @instagram and @facebook #CMWorld

@TheMechanism

 

Incredible integration of social, digital and f2f engagement by @tracibrowne #cmworld

@ScottLum

 

@CMIContent @michelelinn @CTrappe I’m a fast reader. I zip through transcripts and usually don’t listen to the podcast after that. #CMworld

@SFerika

 

A3: It’s not much of a stretch to re-purpose a podcast into a SlideShare #CMWorld

@PatrickHayslett

 

@cmcphillips Haha! Yes, launching 3+ podcasts around the same time does bring about a nice learning curve! #CMWorld

@pamelamuldoon

 

Yes, great point to address, @pamelamuldoon! It’s one thing to have an idea, it’s another to have an idea that can last #cmworld

@NathanStrum

 

@mikemyers614 We even transcribe our chats – the opportunity to pull content for addl uses is incredible. #CMWorld

@CMIContent

 

Great new post from @globalcopywrite on why your brand needs an editor #cmworld #contentmarketing http://tinyurl.com/kp45wt7

@lushjames

 

A3: Treat your podcast like any other content. Incorporate it into your editorial calendar. #CMWorld

@pamelamuldoon

 

@ScottLum @michelelinn that was the day I discovered what happens when you shoot horizontally from phone #cmworld

@tracibrowne

 

Traci and her team were webcasting from a booth talking about the show and commenting & joking on the Twitter chat #cmworld

@ScottLum

 

A3: I encourage podcasters to transcribe their #audiocontent. #CMWorld

@pamelamuldoon

 

A3- Utilize the lessons, feedback, and follow up from your podcast into a blog post. OR introduce a podcast with a blog post! #cmworld

@NathanStrum

 

A3: Transcription content can be repurposed into blog posts, social media posts, quotes images, @Slideshare. #CMWorld

@pamelamuldoon

Q4: How should marketers be distributing / promoting their podcasts? #CMWorld

 

@CTrappe have any good services for that? #cmworld

@nickcicero

 

Make sure to use a good mic. Bad audio can kill a podcast with otherwise great content. (Video, too!) #cmworld

@CTrappe

 

Rookie Question: is the difference btwn a podcast and webcast, audio vs audio and visual? #CMWorld

@SueBrady

 

@VerticalMeasure shares the Top 16 Moments from #CMWorld 2014 Read it here: http://bit.ly/1rtzAWl #contentmarketing http://t.co/8xRG3nk609

@eyeballdigital

 

A3: Writing show notes/blog post for each episode is critical. Audio still does not rank well in search. Show notes provide SEO. #CMWorld

@pamelamuldoon

 

It was one of the purist forms of online engagement I’ve experienced to date #cmworld

@ScottLum

 

Loving the content we’re seeing from @CMIContent. Great insight for bloggers, vloggers, and marketers. #CMWorld

@readycart

 

I use http://www.fiverr.com/amanda3601 for my transcripts. #cmworld @nickcicero

@CTrappe

 

@ScottLum That’s awesome to hear – we love learning from other examples. #CMWorld

@CMIContent

 

@pamelamuldoon are podcasts accessible by those who are deaf? Or do you just offer transcript? Loses so much no? #cmworld

@tracibrowne

 

A3: Edit existing #audiocontent to be re-used in future content; blogs, eBooks, @SlideShare; providing another layer to content. #CMWorld

@pamelamuldoon

 

@readycart Thanks for joining us today! #CMWorld

@CMIContent

 

A4- On all social networks! Tweet about it, Facebook posts, Google+ posts on page and related community. (Where it fits) #cmworld

@NathanStrum

 

@pamelamuldoon Would you always share transcript with everyone or would you use it more for planning / repurposing? Or both? #cmworld

@michelelinn

 

A4: Regularly. 🙂 #CMWorld

@mikemyers614

 

A3: Be careful stripping audio from visual platforms such as video or webinars. #CMWorld

@pamelamuldoon

 

@CMIContent A3: @abexlumberg’s doing some clever work, podcasting about process of launching a podcast network. #CMWorld

@LeeProcida

 

Hey guys! Sorry to miss today. #cmworld

@vegecomgirl

 

A3: Create a blog that builds upon podcast & embed the podcast player in the blog so people can read & listen #cmworld

@ScottLum

 

@CMIContent @pamelamuldoon @edisonresearch #shareofear is an awesome metric. Brands should take this as an indication audio is now! #CMWorld

@MarComm3

 

Listen to past podcasts youve recorded and take notes on certain aspects you would change for next time. Grow from past experiences #CMWorld

@TheMechanism

 

A3: If the audio references something on the screen; ie: Powerpoint slide/image, this can be lost in translation for your audience. #CMWorld

@pamelamuldoon

 

Would love to hear what good audio providers also provide good analytics — % listened, referrals, shares etc. #CMWorld @pamelamuldoon

@shhh

 

@CMIContent #A4 Podcasts are part of my commute, so alert me through other commute activities. The T is a time for email and FB #CMWorld

@kgriwert

 

@michelelinn I’ve done both, Michele. To @tracibrowne’s point, for the hearing impaired a full transcript can be beneficial. #CMWorld

@pamelamuldoon

 

@vegecomgirl Hey Carmella! You’re missed today! Hope you’re having a good one! #CMWorld

@CMIContent

 

@SFerika @CTrappe Agree on transcripts except for podcasts like This American Life and The Moth where I want to hear the story #CMworld

@michelelinn

 

A3: Remember: #AudioContent is Theatre of the Mind. What we cannot see you must describe to me as your audience member. #CMWorld

@pamelamuldoon

 

@SueBrady You have audio-only podcasts and video podcasts that are usually shorter than webcasts #cmworld

@ScottLum

 

A4: iTunes is a great way to distribute your podcast. #CMWorld

@PatrickHayslett

 

A4: I see distribution and promotion as two separate steps to the podcasting process. #CMWorld

@pamelamuldoon

 

@CMIContent A4: Talk to @pescami about distributing podcasts via email, promoting via @YoApp. #CMWorld

@LeeProcida

 

A4: Choose a media hosting platform for distribution such as @Libsyn, @SoundCloud, Amazon S3. #CMWorld

@pamelamuldoon

 

@PatrickHayslett Agree! We use Stitcher as well for #ThisOldMarketing. #CMWorld

@CMIContent

 

Smart > MT @TheMechanism Listen to past podcasts youve recorded and take notes on certain aspects you would change for next time. #CMWorld

@mikemyers614

 

A4: All the main social media platforms. Also found email distribution of recording to be effective. #cmworld

@CrowdContent

 

@michelelinn @CTrappe All that said, I like transcripts for the content reuse possibilities. #CMworld

@SFerika

 

I wonder about listeners really listening. Listening to podcast and multitasking… Not seeing it. What’s your take on this? #cmworld

@NenadSenic

 

A4: Distribution continues via these hosting platforms & then pushed to @iTunes, @Stitcher, & other podcast platforms. #CMWorld

@pamelamuldoon

 

A4: Promotion is much like any other content; your podcast can be interwoven into your online community #CMWorld

@pamelamuldoon

 

@kgriwert That’s awesome to hear, Katherine! Agree on all counts. (And nice to see you!) #CMWorld

@CMIContent

 

Great summation of Content Marketing World highlights by @David_Germano | http://ow.ly/BPeAf | #CMWorld

@fusionspark

 

Q5: Moving beyond podcasting, how else can audio be used for content marketing? #CMWorld

 

A4: Ask listeners to rate/review your podcast in iTunes to increase awareness. #CMWorld

@pamelamuldoon

 

A3 We strip out the audio from our webcasts & make it available as a podcast for listening – increased reach by 3x #cmworld

@ScottLum

 

@NenadSenic If it werent for podcasts I would have no motivation to ever clean my house…but cleaning is mindless…that’s the key #cmworld

@tracibrowne

 

Sometimes my mind wonders when they said something particularly thought provoking on the podcast. #cmworld

@CTrappe

 

@NenadSenic Based on my own tendency to do this… I have to think others are as well. No one has time to devote to solely 1 place #cmworld

@NathanStrum

 

We promote+distribute our podcasts through our blog + across all SM outlets. Blog gives you a place to expand podcast with copy. #CMWorld

@TheMechanism

 

A4: Creating show notes for each episode is critical for SEO, ease of sharing, links for social media posts. #CMWorld

@pamelamuldoon

 

@pamelamuldoon What’s the easiest way to ask for a rating/review, Pamela? Something we’re trying to do. #CMWorld

@CMIContent

 

A4: Promote podcast episodes where your audience hangs out. Consider Pinterest, Slideshare, LinkedIn Company Pages/Groups. #CMWorld

@pamelamuldoon

 

@ScottLum That’s awesome! what an effective way to utilize your resource #cmworld

@NathanStrum

 

A5: Compile podcast episode lessons learned into blog posts and link to the original sources #cmworld

@RtMixMktg

 

Am really curious about this one >> @CMIContent: Q5: Moving beyond podcasting, how else can audio be used for content marketing? #CMWorld

@michelelinn

 

A4: There are tons of platforms for podcasts (iTunes, Stitcher, iHeartRadio, etc) that can aid distribution; even a dedicated app. #CMWorld

@ladyluck34

 

@NenadSenic I have to listen when I’m walking or running and can’t be doing anything else. I can’t multitask and listen well. #CMWorld

@cmcphillips

 

Hello #CMWorld, better late than never, hoping to catch the 2nd half here! #cmworld

@jesephm

 

@RtMixMktg We like that! #CMWorld

@CMIContent

 

@SFerika Completely agree. I like to edit / take notes from text. Audio is a tough way for me to organize my thoughts. #cmworld

@michelelinn

 

@cmcphillips I just have to lay down, close my eyes and listen 🙂 #CMWorld

@NenadSenic

 

A4: If interviewing guests, make it easy for them to share their episode. Send links, social profiles, etc. to guest ahead of time. #CMWorld

@pamelamuldoon

 

@jesephm Hey there! Just saw your icon pop up on the side. Good to see ya #cmworld

@NathanStrum

 

Great #podcasts use lots of links in the show notes so the audience can learn more when/how they choose. #CMWorld

@mikemyers614

 

A5: @pamelamuldoon is live audio streaming effective for large announcements? #cmworld

@CrowdContent

 

A4: Depending on the audience, big download numbers may not be important. Go deep w/your niche audience with CTA’s. #CMWorld

@pamelamuldoon

 

@NenadSenic I can’t do that. When I finally sit down in my day I fall asleep within about 30 seconds! #CMWorld

@cmcphillips

 

@CMIContent A5 We post sound snippets in our blog posts, does that count? #cmworld

@expodana

 

@pamelamuldoon Plus, solid show notes keep you and your co-hosts on track, gives final product more polish. #CMworld

@SFerika

 

@NathanStrum Not ideal format since webcasts were 1-hr long w/PPTs & demos but allowed users to listen in their cars #cmworld

@ScottLum

 

A5: Vine videos are so short they could be a good way to record a quick sound bite message #CMWorld

@PatrickHayslett

 

@tracibrowne Now that I don’t have a commute, I use cleaning as an excuse to listen to podcasts, too. Or taking a walk #cmworld

@michelelinn

 

@NathanStrum Hey Nathan, looks like this will be one worth reading through what I missed! #cmworld

@jesephm

 

A5: I think #AudioContent is undervalued in organizations as a content creation opportunity. #CMWorld

@pamelamuldoon

 

A5: Podcasts can be created for internal audiences as well. Not just for lead gen external brand awareness. #CMWorld

@pamelamuldoon

 

A4: Promoting may depend on method of recording (is it live? in studio?) but social media is awesome. Take ?s during = +engagement #CMWorld

@ladyluck34

 

Super enjoyed the first 1/2 of #CMWorld #tweetchat with @PamelaMuldoon I’m sure the 2nd 1/2 will be equally awesome, so check it out now

@HeatherMeza

 

@cmcphillips @NenadSenic I love listening to podcasts at the gym or on my commute #CMworld

@SFerika

 

A5: Use audio to enhance instagram images, doesn’t always have to be video to be engaging, use it to set yourself apart #cmworld

@jesephm

 

@expodana For sure! That’s fantastic. Have you been watching those analytics? Interested to hear. #CMWorld

@CMIContent

 

@TheMechanism Do you have an example of how you present your podcasts on your site? I always like to see ways people do this #cmworld

@michelelinn

 

@CrowdContent Grt question, I think it can be. Are you thinking like a “live radio show”? #CMWorld

@pamelamuldoon

 

A5: Audio is a great way to communicate with employees. Consider creating training programs using #AudioContent. #CMWorld

@pamelamuldoon

 

@pamelamuldoon Can also be used for training, etc. #CMWorld

@mikemyers614

 

@pamelamuldoon Oh, you’re giving me ideas! #CMWorld

@cmcphillips

 

gotta go, awesome #tweetchat @CMIContent & @PamelaMuldoon! later… #CMWorld

@HeatherMeza

 

@jesephm Interesting idea about Instagram and audio. Do you have any examples? #cmworld

@michelelinn

 

@mikemcallen Podcasting and use of audio tips on #cmworld chat. Right now

@expodana

 

A5: HR could be a great department for audio or podcasting. Interviewing ee’s, education on benefits, training staff. #CMWorld

@pamelamuldoon

 

A5: Pull quotes from guests (like @UnmistakableCEO does) and share on Facebook, Pinterest, Instagram #cmworld

@RtMixMktg

 

@michelelinn check out, https://smartpodcastplayer.com/ this about as good as it gets IMO @TheMechanism #cmworld

@jesephm

 

@HeatherMeza Later! Tks for joining! You’re up next week! #CMWorld #ICC

@pamelamuldoon

 

Q6: What are some brands that are using audio well – whether podcasts or other audio? #CMWorld

 

@jesephm Interesting idea! Do you have any good examples of this? #CMWorld

@CMIContent

 

@michelelinn here’s a nice guide/example -> http://socialfresh.com/how-to-add-audio-to-instagram-photos-artworkfm/ #cmworld

@jesephm

 

A3: NPR has a 1-hr radio podcast show that takes 3 TED talks with similar themes and repurposes it into new content #cmworld

@ScottLum

 

@jesephm I have this on my personal site with the beta; Need to talk to Pat Flynn @ using it for a Network level first! #CMWorld

@pamelamuldoon

 

@ScottLum Great ability to target! #cmworld

@NathanStrum

 

A5: The C-Suite could benefit by providing a consistent comm via audio to ee’s. Share mission, vision, culture & future of company. #CMWorld

@pamelamuldoon

 

@jesephm Thanks. Will check this out! http://smartpodcastplayer.com this about as good as it gets IMO @TheMechanism #cmworld

@michelelinn

 

Let us know what you think @michelelinn! Incorporating podcasts into our blog seems to be working for us 🙂 http://bit.ly/1Au8fGG #CMWorld

@TheMechanism

 

@pamelamuldoon how has your experience been so far? #cmworld

@jesephm

 

A5: Many SME’s are not great writers. Record experts throughout your organization, transcribe the audio, create killer content. #CMWorld

@pamelamuldoon

 

A6 I love this one by Iris Creative @bethbrodovsky with her Driving Participation podcast #cmworld

@tracibrowne

 

@pamelamuldoon ya, something like a live talk show streamed online. #cmworld

@CrowdContent

 

Q6 (listening intently for examples here) #CMWorld

@mikemyers614

 

@CMIContent heh, just in case you didn’t see my reply to @michelelinn check out http://socialfresh.com/how-to-add-audio-to-instagram-photos-artworkfm/ #cmworld

@jesephm

 

@jesephm I think it’s pretty good. How about you? #CMWorld

@pamelamuldoon

 

I can easily see your point there, @pamelamuldoon (cc: @CMIContent) Audio content usually doesn’t get the first thought #cmworld

@NathanStrum

 

@mikemyers614 Ditto! #CMWorld

@CMIContent

 

whoops…link http://iriscreative.com/category/podcast/ A6 I love this one by Iris Creative @bethbrodovsky with her Driving Participation podcast #cmworld

@tracibrowne

 

A5: Audio is great for sales teams. It’s mobile & on demand, like many salesppl prefer. Use for product training & motivation. #CMWorld

@pamelamuldoon

 

@pamelamuldoon I’m a huge fan, I feel like too many platforms focus on ease for the podcaster while this caters to the listener #cmworld

@jesephm

 

@NathanStrum Imagine teaming up with another content producer that compliments your program & re-using it in new ways #cmworld

@ScottLum

 

@PatrickHayslett They can be great for quick, personable announcements. #CMWorld

@ThinkSEM

 

A6: There is still a lot of open space for enterprise organizations to use #audiocontent as part of their content strategy. #CMWorld

@pamelamuldoon

 

@expodana Thanks! Just curious: Do you track is a lot of people are using the audio? I have wondered about that for @cmicontent #cmworld

@michelelinn

 

A6: 500 Startups Accelerator has a great podcast interviewing Startup Founders – great way to get noticed by their target market #cmworld

@RtMixMktg

 

A6: .@Cisco has been playing in the podcast space for a few years developing very niche podcasts. #CMWorld

@pamelamuldoon

 

A6: @jaybaer w/ social pros podcasts! #cmworld

@CrowdContent

 

@jesephm Agree! Luv that the listener was considered in the development! #CMWorld

@pamelamuldoon

 

@pamelamuldoon Yes, the best sales training I had was audio content since I could listen during my commute #cmworld

@ScottLum

 

@ScottLum Can’t be beat! No reason to say no to that opportunity. Great leveraging tactic #cmworld

@NathanStrum

 

A6: The Network Podcast is a more broad format discussing, technology, mobile, cloud, social media. #CMWorld http://ow.ly/BPgGD

@pamelamuldoon

 

A6: Cyber Risk Report Podcast is hosted by the Cisco Security Intelligence Operations & address various risk management topics #CMWorld…

@pamelamuldoon

 

We like brand podcasts that incorp music into their eps. Music fans are EVERYWHERE, thats why we do the same. Assist for promo too #CMWorld

@TheMechanism

 

@pamelamuldoon I can imagine that going very niche with multiple podcasts can be beneficial for B2B #cmworld

@tracibrowne

 

A6: The folks at @Pagatim helped develop Clifcast by @ClifBar, a podcast offering info/insights on sports nutrition for runners. #CMWorld

@pamelamuldoon

 

A6: @copyblogger’s @newrainmaker does an awesome job of educating/providing value while building interest around product offering #cmworld

@jesephm

 

@TheMechanism Music is key! Keeps my attention there and on subject #cmworld

@NathanStrum

 

Q7: What can agencies do to add audio content as a service to their clients? Why should they consider this? #CMWorld

 

A6: As many of the best writers were journalists, many of my favorite podcasts were former/current radio journalists #cmworld

@ScottLum

 

A7: Either become an expert in audio or hire somebody. If you cant produce high quality, you’re not ready to provide as service imo #cmworld

@jesephm

 

@tracibrowne Yes, for both B2B and B2C; depends on objective & CTA’s; As @TPLDrew says “Get Rich With Your Niche”! #CMWorld

@pamelamuldoon

 

A6: A great example of a very niche podcast is The Chirpractic Philanthropist, @DrEdOsburn. #CMWorld http://ow.ly/BPhpa

@pamelamuldoon

 

Depending on the type of music of course… @CMIContent @TheMechanism. Anything too funky and it goes from podcast –> dance party #cmworld

@NathanStrum

 

A7: #Podcasting seems like an inexpensive, cost-effective way to differentiate an agency’s offerings. #CMWorld

@mikemyers614

 

Q6. I love the fun social media podcasts done by @smexaminer!<a< a=””> HREF=”http://t.co/a4IxOIuHRR” TARGET=”parent”>http://www.socialmediaexaminer.com/webinars-with-lewis-howes/</a<> #cmworld

@media2knight

 

A7: work w/ writers who specialize in audio content, rather than print/web copy. #cmworld

@CrowdContent

 

@jesephm Great point – consumers are fickle. If you want an audio experience, you expect a good one, or you won’t stick around. #CMWorld

@cmcphillips

 

@ScottLum Luv to hear this, Scott! I think more sales teams could benefit from podcasting for sure! #CMWorld

@pamelamuldoon

 

A7: If an agency provides all-around content services to clients, adding #audiocontent should be a part of the menu. #CMWorld

@pamelamuldoon

 

@pamelamuldoon @DrEdOsburn I just love the name of it! Always looking for good podcasts! #CMWorld

@cmcphillips

 

A6 also @nateriggs Social Restaurant Podcast – A @cmaward winner #cmworld

@NenadSenic

 

A7: Podcasting can be one of the most cost effective channels. Brands need to learn how to tell great stories #cmworld

@ScottLum

 

A7: Bring on team members that are well versed in audio software/technology. Or train staff on these areas. #CMWorld

@pamelamuldoon

 

@NathanStrum @CMIContent We like to keep the bpm under 120 🙂 #CMWorld

@TheMechanism

 

Would be good to have a chat about writing for audio MT @CrowdContent: A7: work w/writers who specialize in audio content #cmworld

@lindadessau

 

A7: If brands are to use content to tell a story, #AudioContent may be the perfect addition to a content strategy. #CMWorld

@pamelamuldoon

 

@NenadSenic @nateriggs @cmaward Yes! Great one, Nenad. Thanks! #CMWorld

@CMIContent

 

@cmcphillips it’s the reason we like to work with partners. I can’t stand behind a substandard product #cmworld

@jesephm

 

Speaking of music…why do so many podcasts have the WORST nondescript intro music? #cmworld

@tracibrowne

 

A7: As the lines of where media/brands blur, agencies can be at the forefront by providing talent for Visual, Audio, Written Word. #CMWorld

@pamelamuldoon

 

@CMIContent @ScottLum oohh this is interesting – haven’t used podcasts all that much recently – do you have example brands? #cmworld

@KatieColbourne

 

A7: I personally think many agencies should focus on producing higher quality content before thinking of other content types #CMWorld

@MaelRoth

 

@tracibrowne unwillingness to invest in quality (which is a huge mistake) #cmworld

@jesephm

 

A7: If agencies are not ready to add this as a service, find outsourced professionals versed in #AudioContent to partner. #CMWorld

@pamelamuldoon

 

Don’t leave a single sense untouched MT @pamelamuldoon A7:Using content to tell a story, #AudioContent may be the perfect addition #CMWorld

@NickKellet

 

A7: Brands need help in developing a voice & telling stories in compelling ways that resonates with our audience #cmworld

@ScottLum

 

@tracibrowne People learn more, find out they can create their own (not always a good idea). #CMWorld

@mikemyers614

 

@pamelamuldoon Anyone you can recommend? #CMWorld

@SueBrady

 

@NickKellet Hi Nick! Grt to see you on the #CMWorld Chat today!

@pamelamuldoon

 

@lindadessau @CrowdContent Great point, writing for audio is a talent. #CMWorld

@mikemyers614

 

@MaelRoth I agree! Don’t dilute your talents and expertise. Just like podcasting, identify your core competencies & niche. #CMWorld

@cmcphillips

 

@SueBrady there is a ton of talent on oDesk/eLance if you take the time to look, can’t just stick with price @pamelamuldoon #cmworld

@jesephm

 

Q8: Fewer than 1/4 of marketers who use podcasts consider them to be effective. Why do you think this is? What can they do better? #CMWorld

 

@mikemyers614 surely everyone has a friend who’s in a bad and could create something for them for a fair price #cmworld

@tracibrowne

 

@SueBrady haha, do I dare plug myself, Sue? @Audio_Content is my consultancy. #CMWorld 🙂

@pamelamuldoon

 

A7: podcasts are a great avenue but tough to scale. Perhaps start with getting featured on an established podcast first. #CMWorld

@vivastream

 

@NickKellet Hi Nick! #CMWorld

@CMIContent

 

A7: Agencies need to get great at content marketing basics first – then talk to me about podcasting. #cmworld

@ScottLum

 

A8: Stick with it and get better. Podcasts don’t always have rapid adoption, you have to be willing to improve and EARN an audience #cmworld

@jesephm

 

@jesephm Be careful when choosing outsourced audio talent; really do your homework. @SueBrady #CMWorld

@pamelamuldoon

 

@NickKellet @ScottLum Hasn’t it always been? 🙂 #CMWorld

@mikemyers614

 

A8: For many, perception is reality when it comes to podcasting. It is perceived as ineffective, therefore, they believe it is. #CMWorld

@pamelamuldoon

 

When it comes to recording podcasts, keep a format but don’t be overly rigid. Having some wiggle room leads to a more organic feel #CMWorld

@TheMechanism

 

@cmcphillips yes, it’s like getting involved in ALL social channels… dangerous #CMWorld

@MaelRoth

 

A8: My question would be: How do you define success for your podcast? # of downloads? #of subscribers? Specific CTA’s? #CMWorld

@pamelamuldoon

 

@pamelamuldoon absolutely, this is true with all talent acquisition/partnerships @SueBrady #cmworld

@jesephm

 

@MaelRoth shameless plus: check out what #cmworld marketers have to say about quality content –> http://www.crowdcontent.com/blog/2014/09/17/2500-of-the-top-marketers-in-the-world-define-quality-content/

@CrowdContent

 

@tracibrowne I think a lot of folks feel overwhelmed by the idea of commissioning music, don’t know where to start #CMworld

@SFerika

 

A8 like so many things, the fault is usually somewhere in the execution #cmworld

@tracibrowne

 

A8: A podcast is not like Field of Dreams. If you build it…they will not come. Promotion, community & ease of sharing is critical. #CMWorld

@pamelamuldoon

 

A8: Measurement. #CMWorld

@mikemyers614

 

@SFerika so very true…you almost need to be a lawyer to understand music licensing #cmworld

@tracibrowne

 

A8: Podcasting is about building thought leadership and nurturing your audience – longer term plays #cmworld

@ScottLum

 

@SFerika I can offer a lot of sites for podcast friendly, copyright friendly music. Will work w/ @michelelinn to maybe do a post? #CMWorld

@pamelamuldoon

 

Bingo! MT @pamelamuldoon A8: Perception is reality when it comes to podcasting. It is perceived as ineffective, therefore, it is. #CMWorld

@mikemyers614

 

A8: Understand your intention for your podcast and create the marketing system to match it. Track progress accordingly. #CMWorld

@pamelamuldoon

 

@tracibrowne I had a biz leader ask me to figure out licensing for a mix CD for an employee event…it was a hard nut to crack! #CMworld

@SFerika

 

A8: but find ways to integrate your content marketing efforts through marketing automation and gated content #cmworld

@ScottLum

 

@mikemyers614 Isn’t that the answer to everything? #CMWorld

@CMIContent

 

Yes, please! MT @pamelamuldoon: I can offer a lot of sites for podcast friendly, copyright friendly music. Maybe do a post? #CMWorld

@lindadessau

 

A8: Podcasting is the most intimate form of content we have as marketers. It is a perfect platform for storytelling. #CMWorld

@pamelamuldoon

 

@pamelamuldoon @michelelinn I think that would be *incredibly* helpful #CMworld

@SFerika

 

A8: This is the only content creation that can literally get inside of people’s heads…between their ears. #CMWorld

@pamelamuldoon

 

A8: As the need for more mobile access to content increases, podcasting will be an even better option. It is designed for mobility. #CMWorld

@pamelamuldoon

 

@CMIContent No, sorry, that’s “It depends” 🙂 #CMWorld

@mikemyers614

 

@pamelamuldoon That we could debate forever 😉 #cmworld

@NenadSenic

 

We’ll spend the last 10 minutes asking @pamelamuldoon questions on audio content marketing podcasting. Ask questions now! #CMWorld

@CMIContent

 

@mikemyers614 Ha – yes! #CMWorld

@CMIContent

 

@ScottLum effective. but IMO early podcasters should be cautious about gating content without first solidifying interest #cmworld

@jesephm

 

@NenadSenic Haha, I’m sure we could, Nenad! #CMWorld #print #podcasting

@pamelamuldoon

 

@TheMechanism Great tip. It doesn’t need to feel like a school lesson; been there, done that. Add some character! #cmworld

@NathanStrum

 

@CMIContent Followed immediately by “bacon.” #CMWorld

@mikemyers614

 

A8: Marketers should realize: it’s an intimate conversation between you and a single listener, not you and the world. One to one. #CMWorld

@CrowdContent

 

@mikemyers614 For you: http://www.slideshare.net/CMI/content-marketing-bacon-see-what-they-have-in-common #CMWorld

@CMIContent

 

@jesephm Agree, podcasting can be a tough content form to gate; especially as more tech provide easier access to downloads. #CMWorld

@pamelamuldoon

 

Thanks for moderating @CMIContent @pamelamuldoon! Had a blast with our 1st #CMWorld chat! Learned a ton of valuable lessons everyone 🙂

@TheMechanism

 

@pamelamuldoon Is there a minimum frequency for a podcast? Most I see are weekly…is that becoming standard? #CMWorld

@mikemyers614

 

Curious #CMWorld chatters: What are some of your fav podcasts? Marketing and other?

@pamelamuldoon

 

BTW what’s great about podcasts is that you can listen to it while doing something else. Few Content formats can do that. #CMWorld

@MaelRoth

 

@jesephm Absolutely – never gate the podcast but find ways to convert people to gated content-ebooks/webinars/events #cmworld

@ScottLum

 

@pamelamuldoon As a user/listener, what is the best way to set up a podcast feed? #CMWorld

@CMIContent

 

@pamelamuldoon how can you get a story, through audio content, to sell a product w/o advertising? #cmworld

@CrowdContent

 

@CMIContent Thanks! #CMWorld

@mikemyers614

 

@mikemyers614 Weekly is popular because it can be easier to build audience more quickly & sell sponsorships #CMWorld

@pamelamuldoon

 

@pamelamuldoon – Any experience with @AudioAcrobat for podcast hosting/creation? #cmworld

@lindadessau

 

@ScottLum ah gotcha, I misinterpreted your usage of ‘integrate’ 😀 #cmworld

@jesephm

 

@pamelamuldoon @jaybaer’s Social Pros and This Old Marketing from @CMIContent are staples. #CMWorld

@mikemyers614

 

@CMIContent My personal fav hosting site it @Libsyn; easy to set up your RSS & iTunes feed via this software. #CMWorld

@pamelamuldoon

 

@pamelamuldoon My list: The Moth, TED Radio Hour, TEDTalks, 99% Invisible #cmworld

@ScottLum

 

Why content marketing is both an art & a science: http://bit.ly/1pqD9XA | #CMWorld http://t.co/5TmDSpvlvq

@WarJessEagle

 

@CrowdContent I think you can. Treat your podcast like any other non-sponsored content; CTA’s: what is the intention to next conv? #CMWorld

@pamelamuldoon

 

If an award goes to consistency I’m giving it to @mitchjoel Six Pixels podcast really enjoy listening @pamelamuldoon #CMWorld

@heyidgroup

 

@mikemyers614 But keep in mind, that niche/less frequent podcasts create rabid fans; they will always be critical to growth #CMWorld

@pamelamuldoon

 

Thanks @pamelamuldoon & @CMIContent for a great chat about #podcasts. Learned a lot, got free (digital) bacon. That’s a good day! #CMWorld

@mikemyers614

 

Rock star chat today thanks to @PamelaMuldoon! Your answers are clear evidence of your experience and knowledge on the topic! #cmworld

@NathanStrum

 

@pamelamuldoon what would be the perfzct length for a podcast? Snackable content or rather long form? In general… #CMWorld

@MaelRoth

 

@TheMechanism Thanks for joining today! Glad you could be with us! #CMWorld

@pamelamuldoon

 

@lindadessau I have not, but then I am a stickler for quality #AudioContent; prefer using Skype w/recorders or @SounConnect @ipdtl #CMWorld

@pamelamuldoon

 

thanks everyone and @pamelamuldoon and @CMIContent for the great chat…now if I could just get past the first five steps… #cmworld

@tracibrowne

 

@pamelamuldoon The quality increased when I switched to using a Blue mic, but I have no idea how it compares to other services #cmworld

@lindadessau

 

@MaelRoth Do I dare say ‘it depends’? 😉 Many are going to the 20-25 min length due to stats on avg commutes 30 min; #CMworld

@pamelamuldoon

 

Thanks to @pamelamuldoon for joining us on our #CMWorld chat today! Great learnings on podcasting & audio #contentmarketing!

@CMIContent

 

@MaelRoth I say if content is good, they will keep listening. Not like video; you can multi-task w/podcasts. But have a GREAT show! #CMWorld

@pamelamuldoon

 

@CMIContent And thank you to our gracious hosts! #cmworld

@lindadessau

 

Join us for our #CMWorld chat next Tuesday when @heathermeza joins us to talk content strategy & content marketing! http://contentmarketingworld.com/cmworld-twitter-chats/

@CMIContent

 

@NathanStrum Thank you, Nathan! So glad you joined and participated! Appreciate your insight today! #CMWorld

@pamelamuldoon

 

Find more info on @pamelamuldoon & the CMI Podcast Network listen to the #ThisOldMarketing podcast: http://contentmarketinginstitute.com/2014/09/this-week-live-content-marketing-world-2014/ #CMWorld

@CMIContent

 

@lindadessau Always fun, and always more fun when you’re here, Linda! Thanks! #CMWorld

@CMIContent

 

@pamelamuldoon Takes some skill to keep people listening for a long time… 🙂 Thanks 😉 #CMWorld

@MaelRoth

 

Thank you @CMIContent for having me on the #CMWorld chat today! I am passionate about #AudioContent & #Podcasting! Hope that came thru! 🙂

@pamelamuldoon

 

If you’re a fan of #CMWorld or #contentchat, you won’t want to miss our webinar w/ @punchtab today http://bit.ly/1uCVEw8 #SocInsights

@heykarri

 

I forgot to ask. Do podcast listeners tolerate hosts with foreign accent? @pamelamuldoon #cmworld

@NenadSenic

 

@ScottLum @pamelamuldoon Twitter chats are much better for commutes #CMWorld

@MaelRoth

 

@tracibrowne I think you’d be amazing doing a podcast! Take some of your blog posts and there are your #expochat podcast topics. #CMWorld

@cmcphillips

 

@pamelamuldoon It always does! You’re the best, Pamela! #CMWorld

@CMIContent

 

Today’s #BeThePlusBlog by @JeremyBednarski features @JoePulizzi @OhioCityTweets @paulroetzer #CLEfood &more! http://bit.ly/1rm2abY #CMWorld

@BeThePlus

 

@ScottLum @MaelRoth @pamelamuldoon Yes! Never tweet and drive. 🙂 We always post transcripts! #CMWorld

@CMIContent

 

@pamelamuldoon Have you listened to the Moth? It’s people getting on stage telling great stories. #cmworld

@ScottLum

 

@pamelamuldoon @ScottLum @MaelRoth We’re full-service around here. #CMWorld

@CMIContent

 

@ScottLum I have it on my listening list; was recommend to me by another podcast friend. Guess I gotta check it out! #CMWorld

@pamelamuldoon

 

@CMIContent @pamelamuldoon @ScottLum @MaelRoth I’d say that’s preventive #youtility as well. never short of marketing tactics #CMWorld

@MaelRoth

 

@scottlum @pamelamuldoon The Moth is one of my favorites. I also like how they use different formats (sometimes 1 story vs an hour) #cmworld

@michelelinn

 

@CMIContent btw you know what’d be awesome? A chat on INTERNATIONAL CM Strategy I’d love that! 🙂 #CMWorld

@MaelRoth

 

@MaelRoth Nice idea! Thanks, Mael! We’ll add that to our list. Here’s a transcript that might interest you: http://contentmarketingworld.com/news/global-content-marketing-strategy-cmworld-twitter-chat-pam-didner/ #CMWorld

@CMIContent