PR and Content Marketing: A #CMWorld Twitter Chat from Gini Dietrich

Gini-Dietrich-photo_revPR and content marketing. We get a lot of questions on how these two disciplines work together, and if this chat is any indication, content marketers and PR see their roles as complementary. Gini Dietrich headed up this lively #CMWorld chat (see the schedule of upcoming chats).

Want to hear more from Gini? Join her at Content Marketing World 2015. Registration is now open with Super Early Bird pricing ending on 2/28. Use code CMI100 for an additional $100 off, and also be entered into a drawing for a 3-night hotel stay in Cleveland during the big event. Hurry – it all goes away 2/28/15.

 

Q1: How are PR, media relations and influencer marketing different? #CMWorld

 

A1: PR, media relations, and influencer marketing aren’t different. It’s all about relationships. With human beings. #cmworld

@ginidietrich

 

A1: Relationships that can’t be developed by sending spam emails or mass distributed news releases or crappy content #cmworld

@ginidietrich

 

When done well. MT @ginidietrich: A1: PR, media relations, and influencer marketing aren’t different. It’s all about relationships. #cmworld

@mikemyers614

 

@SueBrady Hey, Sue! Q1: How are PR, media relations and influencer marketing different? #CMWorld

@ChristinKardos

 

Amen MT @ginidietrich: A1: Relationships can’t be developed by sending spam emails, mass news releases or crappy content #cmworld

@lindadessau

 

A2. They all have similar goals.. getting the word out and making sure your content stands out #CMWorld

@nyccoleee

 

@SueBrady notathing Hi Sue! #CMWorld

@mikemyers614

 

@ThinkSEM It’s my favorite! #CMWorld

@shannonmerb

 

A1: They are all very intertwined. While each may have it’s own end game, they rely on each other to get there. Perfect teammates. #CMWorld

@eemiller08

 

A1: PR & media relations are connected, but PR has a much wider range. Influencer mktg is about who they are & the power they wield #CMWorld

@bdotagency

 

PR, Media Relations, and Influencer Marketing all walk into a bar… #cmworld

@BrandedCartoons

 

They have two things in common…They are fueled by Relationships and there’s no easy button or shortcuts!#CMworld

@iSocialFanz

 

A1: I think they have slight differences as to their targets and tactics, but they’re all under the same umbrella #CMWorld

@delucare

 

@shannonmerb It’s was a great find! #cmworld

@ThinkSEM

 

Don’t be scared… but when you say things I like here, I’m going and following you. 🙂 #cmworld

@ChristinKardos

 

PR, media relations and influencer marketing force you to think about what you bring to the table, not just what YOU want. #CMWorld

@PatrickHayslett

 

A1 Placing emphasis on niche outlets that make sense for your target. Even a somewhat small blog can make a big difference #CMWorld

@ThomasJArmitage

 

A1. Influencer marketing is a symbiotic relationship, PR & media relations are earned #CMworld

@ClearVoice

 

A1: Though having similar traits, they are supportive of each other, not different channels for same content blast #CMWorld

@LyonsJenn

 

@AnOrchidInBloom Same here! I kind of love that. 🙂 #cmworld

@ChristinKardos

 

@mikemyers614 Hi Mike! #cmworld.

@SueBrady

 

@SFerika @ginidietrich Oh no #cmworld

@ginidietrich

 

Happy Mardi Gras #cmworld! Hope everyone is staying warm!

@outsider_nyc

 

A1: PR, media relations and influencer marketing are all easy to screw up if you’re not authentic. #CMWorld

@mikemyers614

 

@SFerika Hi Erika! #cmworld

@lindadessau

 

Dang, have to up my game … MT @ginidietrich: A1: Relationships can’t be developed by sending …crappy content #cmworld

@AnneJanzer

 

@mikemyers614 True that. It all must be personalized. #cmworld

@ThinkSEM

 

@lindadessau good morning! Great to see you! #CMWorld

@SFerika

 

@iSocialFanz But everyone wants a short-cut. Magic pill syndrome! #cmworld

@lkpetrolino

 

A1: PR IS influencer marketing in many ways, is it not? #CMWorld

@SueBrady

 

@CMIContent Will do! 🙂 #cmworld #multitasking

@martinlieberman

 

Is it me, or does PR seem like an antiquated approach? It doesn’t have a very personal ring to it & customers want personal. #CMWorld

@webmastergirl

 

@ClearVoice Can you explain a little more for me? Thanks. #CMWorld

@AnOrchidInBloom

 

A1 Media relations used to be mass media. Now, it’s leveraging all kinds of media for coverage. #CMWorld

@ThomasJArmitage

 

@CMIContent I think these days they’re all intertwined. Differences are subtle and hard to explain in a tweet #CMWorld

@atxcopywriter

 

@eemiller08 #cmworld True. And they’re become more so due to SM

@visualanteMiami

 

@lkpetrolino I’m all about the power of real-time but it’s more important to listen & engage and find the Right time! :)#CMworld

@iSocialFanz

 

@CBarrows Hi Chris! Hope you had a good weekend. #CMWorld

@AnOrchidInBloom

 

@bdotagency I kinda figured… @Mr_McFly always teases and doesn’t share! *sigh* #CMWorld

@lttlewys

 

@webmastergirl PR, in the traditional sense, is that way. But not the way it’s done today. It’s VERY personal #cmworld

@ginidietrich

 

A1: Only a subtle nuance of adapting message for audience (if needed) or context of communication. #CMWorld

@bendgibbons

 

@lindadessau @lkpetrolino @iSocialFanz #Laziness 🙁 #cmworld

@ChristinKardos

 

@SFerika @lindadessau Hi ladies! Happy Tuesday! #cmworld

@cmcphillips

 

@ChristinKardos we consider ourselves warned lol #cmworld

@CMIContent

 

Q 1 – Being human is not that difficult! Think about what YOU would want, from an email, pitch, ‘follow’, etc. #CMWorld

@belllindsay

 

@SueBrady I agree Sue, these activities share more similarities than differences. #cmworld

@JedRecord

 

@webmastergirl PR done well is one of the keys, if not the linchpin of B2B marketing #cmworld

@LyonsJenn

 

PR done right IS personal @webmastergirl #CMWorld

@delucare

 

@ginidietrich @webmastergirl Gini, can you provide example orgs that are doing PR ‘right’ today? #cmworld

@mewzikgirl

 

@iSocialFanz @lkpetrolino Definitely takes time, doesn’t happen overnight. Sadly. #CMWorld

@belllindsay

 

@visualanteMiami Exactly, SM gives them the perfect platform to really work together. #CMWorld

@eemiller08

 

I think media relations and influencer marketing are strategies employed in #pr work to reach strategic objectives. #cmworld

@kstansberry

 

@KaseyCrabtree @iSocialFanz Quality high and targeted. You don’t need to be everywhere, saying everything…. #cmworld

@lkpetrolino

 

@SueBrady tone could consider influencer marketing a form of PR, but not all PR is influencer marketing #CMWorld

@bdotagency

 

@belllindsay It’s not that difficult FOR US. Unfortunately, lots of other people need help. 🙁 #cmworld

@martinlieberman

 

@belllindsay Yes. If it sounds spammy to you, it’s probably going to sound spammy to them too. Personalize pitches! #cmworld

@ThinkSEM

 

@cmcphillips *hugs* great to see you and @lttlewys — it’s been too long! #CMworld

@SFerika

 

A1) They all manage the process of connecting the message to people #cmworld

@stratrev

 

“@ClearVoice A1. Influencer marketing is a symbiotic relationship, PR & media relations are earned Nice!

@Rogercparker

 

Q2: How are PR and content marketing related? Is content marketing part of PR or vice versa? Does it matter? #CMWorld

 

@lttlewys Hi Brandie! #cmworld

@lindadessau

 

@stratrev Good morning! How was your weekend? #CMWorld

@AnOrchidInBloom

 

@lttlewys @bdotagency stop trying to steal my chocolate! #CMWorld

@Mr_McFly

 

A1 I actually hate the term “press” release. We don’t deal with the press anymore. Millennial’s haven’t even seen a press. #petpeeve #CMWorld

@ThomasJArmitage

 

.@mewzikgirl Orgs doing PR well include FedEx, Dominos, Oreo, CMI, Orbit Media, Spin Sucks (hardy har!) #cmworld

@ginidietrich

 

Tech & Social Media change is forcing rapid change in PR, Media Relations & Influencer Strategy! Key is to embrace it! #CMWorld

@iSocialFanz

 

A1: It’s about being interesting… whether it’s influencer Marketing or PR! #CMWorld

@MaelRoth

 

A1: They’ve traditionally been at opposite ends of the spectrum, but of late the relationship is changing, changing for the good. #CMWorld

@SloaneNWilliams

 

A1: The message on these outlets should be the same, but the wording might be different for the varied audiences. #CMWorld

@shannonmerb

 

Ooh! MT @ThomasJArmitage A1 …We don’t deal with the press anymore. Millennial’s haven’t even seen a press. #petpeeve #cmworld

@ChristinKardos

 

@CMIContent Glad I made it! #CMWorld

@AnOrchidInBloom

 

@ginidietrich That’s how they’re all the same, right? PR, media outreach & influencer marketing ALL require relationship nurturing #CMWorld

@atxcopywriter

 

. @ThinkSEM Right? Read your content out loud to yourself to really get a feel for how it *feels*. Trust your gut. #CMWorld

@belllindsay

 

@ThomasJArmitage Agreed! #cmworld

@lkpetrolino

 

@ginidietrich Thanks! And of COURSE you’re doing it well. 🙂 #cmworld

@mewzikgirl

 

@CMIContent A2: PR can help with the amplification of your published content. Always have a strategy! #cmworld

@ThinkSEM

 

A2: PR and #Contentmarketing are both trying to attract people to a brand, but do so in different ways. More cousins than sisters. #CMWorld

@mikemyers614

 

A2: I don’t think you can have content marketing without PR. PR pros are natural storytellers. It’s in our training #cmworld

@ginidietrich

 

A1: Influencer marketing is just a very modern version of media relations. Finding and creating helpful relationships… #CMWorld

@sugarsugarcg

 

A1 – very similar roles they all play a vital role in communicating, building strong relationships & maintaining reputation #CMWorld

@lifeofaworkgirl

 

@sugarsugarcg That’s helpful, thanks 🙂 #cmworld

@lindadessau

 

A2: But PR pros also need some marketing training…and an understanding of how their stories relate to business results #cmworld

@ginidietrich

 

A2: PR and content marketing are inextricably intertwined; they are part of each other without exclusively defining the other. #CMWorld

@ItsADinah

 

Isn’t “influencer marketing” just an off-shoot of relationship building? It’s getting a “return” on that relationship. #RoR #cmworld

@martinlieberman

 

@belllindsay That’s great advice. #cmworld

@ThinkSEM

 

Embrace the power of relationships and storytelling… Content & PR done right amplify & scale both of these! #CMWorld

@iSocialFanz

 

A2: PR can & should use content mktg as one of its tactics, but it should also be intertwined w/ everything else. #CMWorld

@bdotagency

 

A1 PR done well integrates new media marketing into the mix. No more can they sit in their own room pitching reporters all day. #CMWorld

@ThomasJArmitage

 

@MaelRoth definitely agree! What’s the point of content unless it’s engaging? #CMWorld

@ellie_hubble

 

@BrandedCartoons Sounds like a powerful bar. Can you give me directions? #CMWorld

@atxcopywriter

 

@iSocialFanz #cmworld Exactly, these are now important tools for PR & Media Relations

@visualanteMiami

 

A2: I think they go hand in hand. Your spread PR with your content and you have content because of your PR activities. #CMWorld

@eemiller08

 

. @martinlieberman That’s a crutch people lean on. It’s about as basic as basic gets. How would you (royal you) talk to a friend? #CMWorld

@belllindsay

 

@lindadessau Love that word, “Amplification” #cmworld

@BrandedCartoons

 

@CMIContent YES. Everything should start with a well planned strategy. #cmworld

@ThinkSEM

 

It’s about re-defining branding, which has to be more than “pick me because I’m me” #CMWorld

@PatrickHayslett

 

A2: The boarders of PR &Content Marketing are blurring, and I don’t think it matters. They strategically work together #CMWorld

@delucare

 

A1 Marketers need to know about PR – both in the traditional sense and how it’s changed today, to be most effective. #CMWorld

@ThomasJArmitage

 

A1) They’re indeed different but perhaps in name only but not in objective. All striving towards the same result & goal. #CMWorld

@WiproDigital

 

If we are going to nurture relationships & build them, what’s the best way to do that to a large & diverse group? @ginidietrich #CMWorld

@KaseyCrabtree

 

@stratrev Busy! Working hard – bled into Monday, somehow it’s already Tuesday! #CMWorld

@AnOrchidInBloom

 

@belllindsay Oh, I know. I wish it came as naturally to everyone as it did to you and me. #cmworld

@martinlieberman

 

@KaseyCrabtree good to see you today, Kasey! #cmworld

@CMIContent

 

@ginidietrich What’s the best way for Content Marketing to become BFFs w/their PR team? How do you start the collaboration? #CMworld

@SFerika

 

@CMIContent: A2: Content marketing is a crucial part of PR. Without it, you can’t add value to your message. #CMWorld

@webmastergirl

 

Popping by to say “Hi!” to my #CMWorld friends especially @ginidietrich

@heidicohen

 

@ThomasJArmitage Not true, I spent a lot of time at the Museum of Printing History (@PrintingMuseum) in Houston as a kid : ) #CMWorld

@SparkerWorks

 

A2: We create content to fill PR needs and use PR channels for content distribution. The two are very intertwined. #CMWorld

@sugarsugarcg

 

@webmastergirl A lot of ppl think of PR as being strictly offline. In which case, yes antiquated. But it’s much more than that #CMWorld

@Beymour

 

.@KaseyCrabtree Lots of ways! You could build community through a blog, create a private FB group, do a LI group #cmworld

@ginidietrich

 

@simpsonrob39 Thanks Robert.. the two things I work on most coaching is relationships and storytelling cause they are powerful! #CMWorld

@iSocialFanz

 

@PatrickHayslett very true. It should be more about, we appreciate you & here’s how we can help YOU as a brand. #CMWorld

@bdotagency

 

A2) In a properly integrated marketing environment they should both tie into the overall strategy using different tactics #cmworld

@stratrev

 

. @CMIContent Q2 – if your content sucks, you’ll fail. It’s the cornerstone of everything you do. Or should be! 😉 #CMWorld

@belllindsay

 

@AnOrchidInBloom Influencer marketing is a mutually beneficial relationship, whereas you earn press and media relationships. #cmworld

@ClearVoice

 

@delucare It’s great to see both teams work together! #cmworld

@ThinkSEM

 

@CMIContent Yes, enjoyed a little island getaway. 🙂 #CMWorld http://t.co/TbD6TiEKn3

@KylaK

 

@iSocialFanz Absolutely agree! Having your brand and/or product mentioned on #socialmedia is great PR overall #CMWorld

@nyccoleee

 

@ginidietrich How many do you think have had that training? How close do you think PR and marketing are in most businesses? #cmworld

@shhh

 

@sugarsugarcg Most successful when they work together in an integrated approach #cmworld

@lkpetrolino

 

@ginidietrich It’s definitely something that goes both ways, Gini! #CMWorld

@ItsADinah

 

MT @Beymour @webmastergirl A lot of ppl think of PR as being strictly offline. In which case, yes antiquated. But it’s much more #cmworld

@CMIContent

 

A2: #PR is about relationship development. Content production and distribution is a vital tactic leading to that desired result #cmworld

@kstansberry

 

A2: Principles of good PR are a lot like principles of good content marketing. The difference is becoming semantic. #CMWorld

@PatrickHayslett

 

.@SFerika A PR team should want your content because that’s what is going to get them attention from media. #cmworld

@ginidietrich

 

@eemiller08 A2: I think they go hand in hand. Your spread PR with your content and you have content because of your PR activities.

@Rogercparker

 

@KylaK now we’re REALLY jealous lol #cmworld

@CMIContent

 

A2: All part of telling your story (if done well). #CMWorld

@bendgibbons

 

A2: Content is important to PR so the same message reaches all channels. Even if different people are spreading the word. #cmworld

@shannonmerb

 

Trying to separate PR from social from content from influencer relations just seems silly. It all works together. #cmworld

@martinlieberman

 

.@SFerika Always keep them in the loop on what you’re creating and why. Keep them involved in the process. #cmworld

@ginidietrich

 

@webmastergirl I think PR and media relations have both been having to do a lot of evolving in the internet age #CMWorld

@atxcopywriter

 

@AnOrchidInBloom We were open yesterday & even worked on Sunday onboarding a new client #cmworld

@stratrev

 

@ginidietrich @KaseyCrabtree Community starts with 1 to 1 relationships that then grow & connect more people w/shared purpose!#CMWorld

@iSocialFanz

 

@ChristinKardos @ThomasJArmitage I’ve seen one AND used one. I’ve set type before and can letterpress. GASP! #Millennial’s #CMWorld

@AnOrchidInBloom

 

A2 I like to think of content marketing as PR without having to rely on the media. You create. You promote it. You measure it. #CMWorld

@ThomasJArmitage

 

Holy hannah, the tweets are FLYING at warp speed! LOL #CMWorld

@belllindsay

 

@sugarsugarcg I agree. Targeted content is essential to provide value to our audiences+build relationships #CMWorld

@delucare

 

.@shhh Most have not had that training. It’s up to professional development. The two don’t speak to one another in college #cmworld

@ginidietrich

 

@martinlieberman Exactly, Martin! #CMWorld

@ItsADinah

 

PR and #contentmarketing are both bringing awareness and exposure to your brand. PR is part of our marketing strategy. #cmworld

@CrowdContent

 

@AnOrchidInBloom @ThomasJArmitage Lol. My grandfather ran a newspaper and taught printing press to his sons. #GoodOldDays #cmworld

@ChristinKardos

 

A2: PR is a great way to get some of your content marketing out there (thru links and mentions). #CMWorld

@SueBrady

 

A2: Typically we think of content marketing as coming from YOU whereas PR comes form others. These days they work together #CMWorld

@ChatterBuzzz

 

@kstansberry Yes. The more value the content has to the visitor, the more value the PR effort will have. #cmworld

@ThinkSEM

 

A2 PR and content marketing need to work together. Consistency in message. #CMWorld

@AnOrchidInBloom

 

Is it Tuesday?!?! Hi everyone! #cmworld

@vegecomgirl

 

@vegecomgirl yes. it. is! Hello! #cmworld

@CMIContent

 

@CMIContent A2) One drives the other right? They rely on each other & dependent on a mutual result. #CMWorld

@WiproDigital

 

Had @ShellyKramer on our most recent podcast episode & she opened my eyes to need for a BRAND strategy not just social marketing! #CMWorld

@iSocialFanz

 

@shannonmerb Yes to same messaging. It’s important to keep all teams on board so messaging stays the same. #cmworld

@ThinkSEM

 

A2: PR is where corporate marketing meets content marketing, and I think PR rolls up to content marketing #CMWorld

@Jonas419

 

@CMIContent As marketing evolves, most (if not all) verticals begin to merge. Silos are really for early adopters #CMWorld

@Beymour

 

And don’t fake a relationship just to get a mention–you’ll do more harm than good. Be real. Be human. #cmworld

@BrandedCartoons

 

@AnOrchidInBloom @ChristinKardos @ThomasJArmitage Same here : ) #CMWorld

@SparkerWorks

 

If I miss a specific question, resend it to me! I’m trying to answer them all! #cmworld

@ginidietrich

 

@vegecomgirl hi! We told @lttlewys that @Mr_McFly stole your chocolate. #CMWorld

@bdotagency

 

@KylaK @CMIContent Is that water that’s NOT frozen? ‘Haven’t seen that in a couple weeks. #CMWorld

@bendgibbons

 

Q3: Do PR and content marketing clash in your org? Why or why not? If so, what are some solutions? #CMWorld

 

A1 PR manages flow of information between org & public. Media relations addresses reporter queries. IM is building relationships #CMWorld

@samueljscott

 

If content is king then PR is its knight leading out into the field #CMWorld

@LyonsJenn

 

A2] Don’t overlook the power of PR to extend your content reach. #CMworld

@heidicohen

 

@iSocialFanz @ShellyKramer She’s right. There is no such thing as a social media strategy. Social is a tactic. #cmworld

@ginidietrich

 

@vegecomgirl Hey Carmella! #cmworld

@ThinkSEM

 

@webmastergirl I think of all these being under the umbrella of “content promotion” but that probably ignores things they include #CMworld

@atxcopywriter

 

@janetgranger @lindadessau @belllindsay Glad we’re not the only ones struggling to keep up! #CMWorld

@ChatterBuzzz

 

@stratrev Nice! I started a new PT gig bartending – setup the new bar Friday then worked Sat-Mon. #CMWorld

@AnOrchidInBloom

 

@ginidietrich Agreed– our PR lead is a key member of our weekly blogitorial meetings. #CMworld

@SFerika

 

How can content marketing and PR help in expedited logistics?? #CMWorld

@vadimkirilin

 

@webmastergirl Traditional PR still impacts a large portion of the population #cmworld

@stratrev

 

How to tell a chat is going well: I have already followed 8 people since it started. Good stuff today. #cmworld

@ChristinKardos

 

Is being a keynote speaker a form of PR, or content mktg for your book, brand etc? Lines have officially blurred. #CMWorld

@PatrickHayslett

 

Q2 You can’t do PR without the right content. Content marketing will not be successful it’s not aligned with your PR strategy #CMWorld

@gregwasowski

 

A2 Because of thinning newsroom staffs, PR teams are becoming more and more responsible for preparing the content too. #CMWorld

@ThomasJArmitage

 

@bdotagency @lttlewys @Mr_McFly That would be so wrong! #cmworld

@vegecomgirl

 

A3: I’m proud to say content and PR do NOT clash in my org, but it’s because I’m the shallow figurehead. #cmworld

@ginidietrich

 

A2: Both tell the story & engage the audience. End game =s a symbiotic relationship focused on audience needs, not brand. #CMWorld

@SloaneNWilliams

 

MT @ginidietrich: @iSocialFanz @ShellyKramer is right. There is no such thing as a social media strategy. Social is a tactic. #cmworld

@lindadessau

 

@atxcopywriter @webmastergirl It’s all evolving to stay successful. One discipline can’t evolve without affecting others. #CMWorld

@JeremyBednarski

 

@ThinkSEM Hey there!! #cmworld

@vegecomgirl

 

A3 PR and #ContentMarketing have to always be connected, but sometimes that doesn’t happen. Sigh. #CMWorld

@mikemyers614

 

@BrandedCartoons Truth. People know when requests aren’t authentic. Put in the time to cultivate the relationship. #cmworld

@ThinkSEM

 

A3: That said, we’ve had many a client we’ve had to retrain on how to break down those silos and work together #cmworld

@ginidietrich

 

A3: PR and Mktg work extremely closely together in my org. Keeps everyone on the same page. #CMWorld

@SueBrady

 

A3: They don’t clash here because it’s just me! I would have to be fighting with myself. That would be cuckoo. #CMWorld

@sugarsugarcg

 

@PatrickHayslett I love the mention of the lines blurring. To speak about all these things separately in 2015 is kinda ridiculous. #CMworld

@ThomasJArmitage

 

.@PatrickHayslett Of course it is. We’ve always use speaking engagements as a form of PR #cmworld

@ginidietrich

 

@ChristinKardos @ThomasJArmitage No – but better to ask about experience than to assume it’s not there. 😉 #CMWorld

@AnOrchidInBloom

 

A3: We’ve seen PR & content mktg fight over control & recognition. We are all about collaboration. There’s no “I” in team #CMWorld

@bdotagency

 

@CMIContent A3: They don’t clash for us because PR and content marketing efforts go hand in hand. We work together on messaging. #cmworld

@ThinkSEM

 

@CMIContent A3 We have our PR lead in our content meetings, and I’m in all the global PR meetings. No clash! #CMworld

@SFerika

 

Is there still value in a press release? Should you just tweet/DM relevant media contacts? #CMWorld

@bendgibbons

 

A3. #PR and marketing should work together. It’s about connecting with people. They both service the purpose #cmworld

@vegecomgirl

 

Good content is at the core. Without it, PR & other content distribution fails. cc @belllindsay @CMIContent Q2 #CMWorld

@heidicohen

 

A3: Why would they clash? Typically they work together to develop relevant topics PR channels would want to pick up #CMWorld

@ChatterBuzzz

 

PR and content don’t clash in our marketing org – they are joined at the hip #CMWorld

@LyonsJenn

 

@ChristinKardos That’s when you know it’s good! #cmworld

@ThinkSEM

 

.@bendgibbons OMG. I HATE the news release. But there is still value in them for certain sectors. If done well. #cmworld

@ginidietrich

 

A2 Content marketing is just a new buzzword for transmitting content to audience via a channel. Same as it ever was. #CMWorld

@samueljscott

 

@bdotagency no I in team is right! #cmworld

@CMIContent

 

More often than not, we use our content in conjunction with PR. They work together as a team. #cmworld

@CrowdContent

 

@CMIContent: A3: Our dept. is small & content marketing is integrated into PR. Even our press releases have changed. No clash. #CMWorld

@webmastergirl

 

A3. I’ve seen teams clash & others work well together. It boils down to strategic communications and how to relate to an audience. #cmworld

@vegecomgirl

 

@PatrickHayslett Lines are blurring all over the place in this chat but it’s because we all wear so many hats! #cmworld

@ThinkSEM

 

A2 Who has more credibility? Media or bloggers? Brian Williams or Rand Fishkin? Too soon? #CMWorld

@ThomasJArmitage

 

Hi all at #CMWorld!

@Liliholl

 

@bendgibbons Depends on your market. Def value for many things. #CMWorld

@AnOrchidInBloom

 

A3: Not right now, because we’ve got a small team. But, we sometimes battle over repetitive vs. innovative messaging. #CMWorld

@shannonmerb

 

@Liliholl welcome! #cmworld

@CMIContent

 

@ginidietrich @bendgibbons Have to LOL that you hate yet see the value!! #cmworld

@LoisMarketing

 

@ThomasJArmitage @PatrickHayslett Exactly. I always think of @randfish’s T-Shaped Marketer concept: http://goo.gl/b7WaJG #CMWorld

@Beymour

 

@vegecomgirl Hi Carmella! #CMWorld

@AnOrchidInBloom

 

A2 So, in other words, content marketing is just advertising, promotion, and publicity. Same as it ever was. #CMWorld

@samueljscott

 

@pamelamuldoon @ginidietrich @ShellyKramer that’s exactly her phrasing too #cmworld http://t.co/sr8S0wZ5OP

@iSocialFanz

 

@CMIContent @ginidietrich You’re not alone! Some of our clients struggle to understand how digital works #CMWorld

@ChatterBuzzz

 

@AnOrchidInBloom Hi Alissa! #CMWorld

@vegecomgirl

 

@samueljscott Disagree, but it depends on your definition. I think it’s a philosophical way of changing how messages are created. #CMWorld

@mikemyers614

 

MT @shannonmerb: A3: We sometimes battle over repetitive vs. innovative messaging. #CMWorld

@lindadessau

 

.@suebrady Love that! Really, all departments should work closely with marketing, don’t you think? #CMWorld

@sugarsugarcg

 

@LoisMarketing @bendgibbons I hate them because so many execs want you to just sent a release and PR is done. Drives me crazy #cmworld

@ginidietrich

 

Smaller orgs, the PR team and the Content Team are the same guy. His name is Barry. He hates plants. #cmworld

@BrandedCartoons

 

A3) Is the primary goal of content marketing & or PR to get THE message out or A message out? #CMWorld

@WiproDigital

 

@ginidietrich For sure, and I bet all the keynote superstars consider it content marketing too. Sure spread Gary Vee’s message. #CMWorld

@PatrickHayslett

 

@CMIContent Good content marketing requires promotion to be acceptable, PR’s a part of that #CMWorld

@atxcopywriter

 

@ginidietrich I think some of the clashes in lg siloed orgs come in when PR owns social channels that content wants to leverage. #CMworld

@SFerika

 

@BrandedCartoons The poor plants #cmworld

@ginidietrich

 

@sugarsugarcg How can anyone not agree wtih that! 😉 #CMWorld

@SueBrady

 

Howdy out there sorry I’m late. #cmworld

@TrulyJR

 

A3: I believe they don’t. If anything, both help each other. The end results for both is to have people talking & create attention #CMWorld

@nyccoleee

 

@SFerika It would make me crazy to work in an org like that. If they were a client, I’d take them to task #cmworld

@ginidietrich

 

Q3: Integrate, integrate, integrate. ALL should compliment the other. #CMWorld

@belllindsay

 

How can PR help with employee TO? #CMWorld

@vadimkirilin

 

A3: Make sure you’re on the same page in crafting/telling the story. #Collaboration #CMWorld

@bendgibbons

 

I like Barry. MT @BrandedCartoons: Sm orgs, the PR team and the Content Team are the same guy. His name is Barry. He hates plants. #cmworld

@mikemyers614

 

A3: The problem ->many orgs fight over who “owns” content and who does it better. Instead of working together with audience in mind #CMWorld

@MaelRoth

 

A3: If they’re clashing it’s b/c they’re not properly being used to accomplish your overall goal #CMWorld

@delucare

 

It’s about telling the brand story & providing value to community.. Focus on collaboration & mural amplification! #cmworld

@iSocialFanz

 

@CMIContent @ginidietrich You’re not alone! Some of our clients struggle to understand how digital works #CMWorld

@ChatterBuzzz

 

A3: Blending PR & content marketing works well for us. We have a very dry/corporate niche, they make us appear more personable. #CMWorld

@eemiller08

 

Guys (and gals) — it’s about CHILLING .. We’re learning together! Lel’s laugh a bit together and not be ‘so pro’!! #cmworld

@LoisMarketing

 

@CMIContent Where I see it clash with clients, PR and Marcomm push their own messages without any coordination, wasted efforts. #cmworld

@JedRecord

 

@WiproDigital Definitely “the” message. If you’re just shooting for “a” message, you won’t have message match. Think strategy! #cmworld

@ThinkSEM

 

@ChatterBuzzz @CMIContent @ginidietrich So many good resources for those who want to learn, tho. #CMWorld

@AnOrchidInBloom

 

A3) No CEO won’t let it – has to come from the top #CMWorld

@stratrev

 

A3: Suggestion: Don’t think tactically. Determine your goals & objectives 1st, then which PR/Content Marketing tactics you need. #CMWorld

@delucare

 

@LyonsJenn beauty of an analogy #cmworld 😛

@CrowdContent

 

@janetgranger @BrandedCartoons I hate plants, too. 😉 #CMWorld

@belllindsay

 

.@vadimkirilin TO decreases when employees feel like they have a purpose. Give them content to produce and show them the results #cmworld

@ginidietrich

 

@delucare YES!!! Exactly. There must be a integrated strategy focused on business goals. #cmworld

@lkpetrolino

 

“Traditional PR” often misunderstood to mean “news releases.” PR has always been social. Now there are just more tools #cmworld

@kstansberry

 

@belllindsay We’ll cheers to that! #cmworld

@ThinkSEM

 

.@CMIContent A2: Great content is essential. But what’s the use if no-one is aware you have it? That’s where PR comes in. #cmworld

@WheelhouseBiz

 

I’m thankful in my neck of the woods the content marketing, communications & marketing are all in it together, not silo’d #cmworld

@TrulyJR

 

Such a shame MT @JedRecord: I see a clash when PR and Marcomm push their own messages without any coordination, wasted efforts. #cmworld

@lindadessau

 

@mikemyers614 “I like Barry.” << can’t stop laughing at this lol #CMWorld

@MoninaW

 

@belllindsay So, SO key! #CMWorld

@AnOrchidInBloom

 

@ThomasJArmitage Credibility should be earned not given. Won not taken. 🙂 #CMWorld

@WiproDigital

 

Geez guys — let’s live and let live. We’re all discovering this! Whoa! #cmworld

@LoisMarketing

 

@iSocialFanz True, but all have to be on same page as to what that brand story IS! #CMWorld

@belllindsay

 

A3: The best PR people I’ve worked with are very collaborative #CMworld

@AnneJanzer

 

@martinlieberman Strategic relationship building – they have to be the right relationships! #CMWorld

@atxcopywriter

 

A3) they don’t clash because PR handles corporate messaging & marketing does customers in particular. They are aligned though. #CMWorld

@Liliholl

 

Q4: With blurred lines between PR, content marketing and marketing, what are some tips in defining roles in your org? #CMWorld

 

A3: Marketing works very closely with PR and it’s great – but dividing duties like writing and messaging is crucial #cmworld

@Jonas419

 

@iSocialFanz STORY – hit that nail on the head, Brian! #CMWorld

@AnOrchidInBloom

 

A3: If we had either team in mine…. Interested in reading what others have to say on this matter! #CMWorld

@ItsADinah

 

Q3 How to structure marcom process: Strategy > Creative > Communications > Analysis — #2 creates content & #3 promotes it #CMWorld

@samueljscott

 

ahh keep forgetting about #cmworld ! hello!

@amandakrebs

 

A3: Also there is a big difference in working with PR in-house and a PR agency #CMWorld

@Jonas419

 

@ThinkSEM Agree. Big difference between message strategy versus message tactics. #CMWorld

@WiproDigital

 

A lot of what we are talking about today MUST come from the top of the org chart to be truly effective & impactful #CMWorld

@stratrev

 

@amandakrebs we’re gonna need to get you an alarm 🙂 #cmworld

@CMIContent

 

A3: The key is clear goals and open communication. #CMWorld

@SueBrady

 

@samueljscott how many cooks are in on #1? #cmworld

@TrulyJR

 

@CrowdContent LOL thanks. I had “content is king” engrained in my head from wise teachers throughout the years #CMWorld

@LyonsJenn

 

A3 How to structure marcom process: Strategy > Creative > Communications > Analysis — #2 creates content & #3 promotes it #CMWorld

@samueljscott

 

A4: Clearly define the roles and processes so everyone understands who’s on first, etc. #CMWorld

@mikemyers614

 

@TrulyJR @samueljscott COOKIES?!? #cmworld

@ginidietrich

 

I’m missing #cmworld today with one of my favorites, @ginidietrich – we share a “love” of silos. #marketing #contentmarketing

@SusynEliseDuris

 

chat_gdietrich

 

With no actual PR dept. or a marketing dept. who should those responsibilities automatically default too??#cmworld

@vadimkirilin

 

@SusynEliseDuris Ha! #cmworld

@ginidietrich

 

@WheelhouseBiz @CMIContent Yes. Content is just the beginning. Amplification is the next step. #cmworld

@ThinkSEM

 

@CMIContent: A4: Rule #1 has got to be: remember your audience. Figure out your message and tailor it to each segment. #CMWorld

@webmastergirl

 

A4: I think collaboration is key. No one should be handling anything alone. Having a good team and frequent discussion helps. #CMWorld

@sugarsugarcg

 

@CMIContent #cmworld Make it just PR & Content Marketing

@visualanteMiami

 

MT @iSocialFanz When you have a sound brand story it’s important to empower your employees to help tell that story #cmworld

@CMIContent

 

A4 PR: research, events, outreach. Content: developing, writing, designing. Marketing: promoting, advertising, measurement. #CMworld

@ThomasJArmitage

 

A4: PR identifies media & pitches media outlets, content creates & distributes original content, marketing plans & strategizes #CMWorld

@ChatterBuzzz

 

@lkpetrolino #CMWorld Some people say “I want to blog” or “Create a podcast” but sometimes that isn’t what your audiences wants/needs.

@delucare

 

A4: Blurred lines between mktg & PR are like blurred lines between your left & right arms. They MUST work together. #CMWorld

@bdotagency

 

A4) Create an environment where the TEAM wins & collaboration is rewarded #breakthesilos #CMWorld

@stratrev

 

@SFerika @ginidietrich Which speaks to bringing the silos down. Turn the into pipelines or channels. #CMWorld

@bendgibbons

 

A4: I’d define roles based on skill set and not on department? Have a really good writer? Let them create content and distribute it #cmworld

@ginidietrich

 

@CMIContent A4: Define individual responsibilities but work together on marketing and PR efforts. Collaboration = best! #cmworld

@ThinkSEM

 

@BrandedCartoons I don’t hate them, I just seem to always kill them 🙁 #CMWorld

@SparkerWorks

 

A4 Determine desired outcomes/goals then see how each of the three can best work towards that. Define tasks for each position. #CMWorld

@AnOrchidInBloom

 

A4 Although collaboration is VERY important, you can’t have everyone doing all jobs. Total chaos. You still need roles. #CMWorld

@ThomasJArmitage

 

@atxcopywriter Sure. But don’t forget: Everybody is an influencer to somebody. You have to think broader than just big names. #cmworld

@martinlieberman

 

A4: Have an introvert who is really good online? Let them build relationships with all stakeholders and distribute content #cmworld

@ginidietrich

 

A4) PR does brand awareness & market reach, content marketing answers customers’ questions & gives product/service benefits. #CMWorld

@Liliholl

 

@CMIContent A4 Collab usually works best when everyone understands what’s expected from them and the value they bring to the table #CMWorld

@Beymour

 

A4: We divide by outlet & conquer. 1 handles print, 1 digital, and 1 WOM. I (as director) moderate for a consistent message. #CMWorld

@shannonmerb

 

We need to get away from pigeon-holing PR. It’s a 24/7, multi-channel, multi-platform discipline now #CMWorld

@CMRLee

 

A4: Determining metrics, measurements and specific goals early so you can show your specific value to the org #CMWorld

@delucare

 

A4. Maybe we need to think of there being a Communications Department that encompasses all public-facing teams #cmworld

@vegecomgirl

 

Love this idea MT @ginidietrich A4 I’d define roles based on skill set not dept. Have a really good writer? Let them create content #cmworld

@CMIContent

 

Hi #cmworld @ChristinKardos said good things were happening here.

@joshmccormack

 

A4: The roles have to eventually die and people have to work toward their strengths #cmworld

@ginidietrich

 

PR & content marketing must work together seamlessly. It’s about communication, telling your brand’s story & engaging stakeholders. #CMWorld

@samdunsiger

 

@CMIContent @iSocialFanz Telling the story is key. @ginidietrich has a great post on that subject…searching #CMWorld

@SueBrady

 

@ginidietrich thanks for the follow, see U R a foodie have you eaten at our pal CJ’s place @IntroChicago #CMWorld

@stratrev

 

A4 it’s between both the company & the individual in that particular role to define it. Balance between function & creative freedom #CMWorld

@lifeofaworkgirl

 

A4: Focus on getting customers what they want, where they want to get it, when they need it. Let role def’ns coalesce around that. #CMWorld

@PatrickHayslett

 

A4: I also think it helps to involve the necessary players from start of planning to campaign completion, not just for a segment. #CMWorld

@sugarsugarcg

 

@CMIContent A4) Roles will not define nor determine results as much as a common vision and purpose does. Leadership wins the day. #CMWorld

@WiproDigital

 

A4 I think cross-training is important too. Having a working knowledge of what your teammates are doing. Whether PR or marketing. #CMWorld

@ThomasJArmitage

 

@martinlieberman @atxcopywriter or no. of followers (how’s this still a thing anyway?!) #CMWorld

@MaelRoth

 

@stratrev @IntroChicago Noooo! I’ll have to check it out! #cmworld

@ginidietrich

 

@ginidietrich @LoisMarketing Yes! Send up the balloon & forget about it. #CMWorld

@bendgibbons

 

Smaller orgs have a harder time because their people are doing all the above. For them it’s about defining process, not roles. #cmworld

@BrandedCartoons

 

@kstansberry Very well put! The need for human communication never changes; our available tools are always evolving, however. #CMWorld

@UnionMetrics

 

A1. @CMIContent Roles need to be defined, but pr is building relationships with the community, media, stakeholders #CMWorld

@KylaK

 

@samdunsiger YES! engaging stakeholders makes a huge difference (from top to bottom) #CMWorld

@stratrev

 

@delucare @lkpetrolino Love that you start with what your audience wants/needs. Anything else could be wasted effort. #cmworld

@ThinkSEM

 

@ThomasJArmitage Cross-training just enhances the teams. I’m all for it, because it allows us to know hot we each contribute #cmworld

@vegecomgirl

 

Spinsucks and storytelling: http://spinsucks.com/communication/five-part-brand-storytelling/ #CMWorld

@SueBrady

 

@ginidietrich I always ask “what do you love to do?” and divide responsibilities on interest and passion #CMWorld

@LyonsJenn

 

A4: I am a marketing dept of 1 who has strategic conversations w/herself all day. Then my superiors veto me. #thesturggleisreal #CMWorld

@eemiller08

 

@CMIContent A4 having shared goals/objectives + reporting in to the same lead can help align #PR, #marketing, and #contentmarketing #cmworld

@SFerika

 

@MaelRoth I hear ya. 🙂 #cmworld

@martinlieberman

 

@SueBrady xoxo #cmworld

@ginidietrich

 

@LyonsJenn Exactly! Love that! #cmworld

@ginidietrich

 

@stratrev Love this answer!! #cmworld

@ThinkSEM

 

And everyone should be working towards one goal anyways @ThomasJArmitage #CMWorld

@delucare

 

@ginidietrich Roles are so 20th century… 🙂 #cmworld

@WiproDigital

 

@eemiller08 Bahahahaha! #cmworld

@ginidietrich

 

@LyonsJenn @ginidietrich Yes, but have to be careful that what they love to do is also what they do well. 🙂 #CMWorld

@mikemyers614

 

@CMIContent I see PR and media as being outbound strategies and content marketing, SEO, etc. being inbound. It’s push vs. pull #CMWorld

@Beymour

 

Q4: Trust is KEY! Hire right, and trust people to do what you hired them to do. Coordinate and collaborate. #CMWorld

@belllindsay

 

@joshmccormack Hey, neighbor! 🙂 #cmworld

@ChristinKardos

 

Q5: Content marketing is customer centric; PR is public centric. How do these disciplines complement each other? #CMWorld

 

.@CMIContent A3: The lines between marketing and PR are so blurred nowadays, both departments need to collaborate, not compete! #CMWorld

@WheelhouseBiz

 

@ginidietrich Agreed. Where you fall into siloes is when you have PR owned by HR, Marketing by Sales, etc. #CMworld

@SFerika

 

.@Beymour @CMIContent I don’t totally agree with that. PR can absolutely be part of inbound. The problem is most PRs don’t know how #cmworld

@ginidietrich

 

@LyonsJenn Eyes on the prize…lol #CMWorld

@eemiller08

 

A4) It comes down to defining objectives of each PR, content marketing, & marketing. Then mapping out where the lines are blurred. #cmworld

@CrowdContent

 

A4) PR role= someone w/ good story telling & influence skills & Content marketing= good customer understanding & creative writing #CMWorld

@Liliholl

 

@eemiller08 Here’s hoping they give you a good medical plan. 🙂 #cmworld

@joshmccormack

 

A5: PR isn’t public centric. It’s becoming more and more customer centric. I can no longer message something for the masses #cmworld

@ginidietrich

 

@sugarsugarcg yes, ownership of the process is soooo important to getting everyone to “buy-in” #CMWorld

@stratrev

 

@mikemyers614 1000 percent!!!! @LyonsJenn @ginidietrich #CMWorld

@belllindsay

 

A5. The public can also be your customer—friends you haven’t met yet! These folks are just learning about your brand. Make it count! #cmworld

@outsider_nyc

 

A5: Knowing that not all content is for every audience and understanding how to reach them is key. #cmworld

@TrulyJR

 

A5. The customer is part of the public. What you share 1:1 can become 1:Many. #cmworld

@vegecomgirl

 

@mikemyers614 It goes hand in hand – people work harder at what they love and care about, outcome is better for it #CMWorld

@LyonsJenn

 

@SFerika @ginidietrich Uh, yeah. And that stinks. #cmworld

@ginidietrich

 

A4 You should start with defining the overall vision, values, methods, obstacles and measures before you define the jobs #CMWorld

@gregwasowski

 

A4 I do think objectives for each department can vary. But goal(s) should be shared. #CMWorld

@ThomasJArmitage

 

A5: As was mentioned earlier, I think PR and #contentmarketing must converge at the audience. What do they need, where do they go? #CMWorld

@mikemyers614

 

A4: Understand each other’s roles. Be transparent and flexible. Collaborate to create multi-dimensional conversation. #CMWorld

@SloaneNWilliams

 

PR & content marketing must work together seamlessly. It’s about communication, telling your brand’s story & engaging stakeholders. #CMWorld

@samdunsiger

 

@ginidietrich Yes, everything is becoming more and more personalized. #cmworld

@ThinkSEM

 

MT @mikemyers614 A5: I think PR and #contentmarketing must converge at the audience. What do they need, where do they go? #cmworld

@CMIContent

 

A5 Your customer’s experience should be the center of your PR strategy. #CMWorld

@AnOrchidInBloom

 

.@stratrev Totally agree. It’s a lot easier to complete my portion of a project if I know the strategy and goals behind it. #CMWorld

@sugarsugarcg

 

A5: If you know how to identify your publics – create the appropriate audiences then you can focus on the creative. #cmworld

@TrulyJR

 

@TrulyJR Yes! If you’re trying to reach everyone, you probably won’t reach anyone. Personalize! #cmworld

@ThinkSEM

 

A5: They’re both audience-centric. PR & Content Marketing have a # of similar targets: media, customers, government, employees, etc. #CMWorld

@delucare

 

.@ThinkSEM Yep! We have to stop looking at disciplines in their traditional sense. It’s all changed. #cmworld

@ginidietrich

 

@ThinkSEM 100% agree. #cmworld

@TrulyJR

 

@CMIContent: A5: It’s a circle. Good PR leads to customer action and loyalty, which enhances your public image which…#CMWorld

@webmastergirl

 

@ginidietrich A5) Whether PR or CM, you must have your target audience in mind. Both should focus on communicating in context. #cmworld

@JedRecord

 

@ginidietrich Great point. Depts can pigeonhole talent into specific roles, which sells the company & the individual short #CMWorld

@Beymour

 

Q5) Eventually, you want the part of the public audience to become your customer audience. One feeds the other. #cmworld

@CrowdContent

 

@ginidietrich So much yes. You are on a roll, Gini! Love your thoughts today. #cmworld

@ThinkSEM

 

A5: Both have goals in reaching out & targeting an audience that will be able to create buzz for their brand and/or product #CMWorld

@nyccoleee

 

@Beymour Totally! #cmworld

@ginidietrich

 

@Beymour @CMIContent To me the inbound/outbound diminishes community and over emphasizes search. #cmworld

@joshmccormack

 

Q4: Would love to see more integration of #PR & marketing at college level. We train future comm. pros in silos. #cmworld

@kstansberry

 

A3 PR creates demand and inbound marketing fulfills demand. #CMWorld

@samueljscott

 

@TrulyJR Happy to hear it! Hope you’re having a great day. #cmworld

@ThinkSEM

 

@CMIContent most of your customers are a part of your public, not all of your public are a part of your customers…yet #CMWorld

@OmacheFarm

 

A5 I feel like marketers (mostly) can focus solely on the customer. PR has many publics to worry about. #CMWorld

@ThomasJArmitage

 

@LyonsJenn Perhaps. There are those who would love to do something more than they actually can. Desire doesn’t equal competency #CMWorld

@mikemyers614

 

A5) they both need to serve the same goal – brand message & customer engagement #CMWorld

@stratrev

 

A5: Public = consumer. You’re speaking to the same audience. #CMWorld http://t.co/7xBsw8bOJ5

@bdotagency

 

. @ThomasJArmitage Goals and objectives are so closely tied though. How to have them separate…?? #CMWorld

@belllindsay

 

A5) customers are also part of the public so PR & Content Marketing need to work in perfect sync! #cmworld

@Liliholl

 

@CMIContent A3: I hope not! As a content creator, I know my value is dependent on those getting content I create in front of people #CMWorld

@atxcopywriter

 

@ThinkSEM Ha! Thanks. I’m pretty passionate about this…and about changing the perception people have of PR #cmworld

@ginidietrich

 

A5: PR can often be a gateway for a new customer, so it should be treated as the start of a relationship. #CMWorld

@sugarsugarcg

 

A5: I disagree. Customer = Public, Public = Customer. Especially in my localized service-provider world. #CMWorld

@shannonmerb

 

@CrowdContent If strangers are friends you haven’t met yet, public are customers you haven’t “made” yet 🙂 #cmworld

@lindadessau

 

@ThinkSEM well thank you 😉 #CMWorld

@stratrev

 

@ginidietrich SO true! Targeting the messages to your audience are key. #cmworld

@LauraSarge

 

@AnOrchidInBloom … amen to that #CMWorld

@MaelRoth

 

@CMIContent #cmworld A5: The public can and probably is your customer too so keep the message cohesive otherwise you’ll come off fake

@visualanteMiami

 

@ginidietrich I feel the same way. Let’s keep changing the perceptions together! #cmworld

@ThinkSEM

 

@ginidietrich Good point. As a “non-PR” person, I usually think of it as being what it was back in 2003 lol. A lot has changed #CMWorld

@Beymour

 

@ThinkSEM @ginidietrich DEAL! #cmworld

@ginidietrich

 

@lttlewys @belllindsay I couldn’t agree more. They need to help each other. Great content fuels press. Great press fuels content. #CMWorld

@StephanieFrasco

 

@joshmccormack @CMIContent Interesting, how so? #CMWorld

@Beymour

 

@bdotagency A LOT has changed. But, sadly, the PR industry (as a whole) hasn’t been super fast to change with it #cmworld

@ginidietrich

 

@janetgranger @BrandedCartoons But they’re different skill sets! Bothers me when people want to lump in promotion with creation #CMWorld

@atxcopywriter

 

@visualanteMiami @bdotagency That depends on the company/clients/publics not all my publics are consumers #cmworld

@TrulyJR

 

I agree! I was Dir. of Integrated Marketing for @PRLab_BU last semester, working to bring advertising+pr together. @kstansberry #CMWorld

@delucare

 

@joshmccormack @CMIContent I do agree that there’s a whole lot more to inbound than just search… #CMWorld

@Beymour

 

A5: I would hope some of the public ARE your customers. If not you have bigger issues than your marketing & PR. #CMWorld

@eemiller08

 

A5: PR also works as a tool to bring people into your website. Then you need to make sure you are optimized with content. #CMWorld

@LauraSarge

 

@lindadessau Such a great comparison! #cmworld

@CrowdContent

 

@atxcopywriter @janetgranger @BrandedCartoons Agree, but we will increasingly have to figure them both out in #ContentMarketing #CMWorld

@mikemyers614

 

Consumer, public, masses, faceless. Talk to him. Talk to her. #cmworld

@BrandedCartoons

 

@StephanieFrasco @lttlewys The Circle Of Life. LOL #CMWorld

@belllindsay

 

@ginidietrich we agree, but all of us that understand the need for change need to lead said changes, as we are trying to do #CMWorld

@bdotagency

 

So many entry points now. We can find press releases as easily as blog posts and social media post. Public = customers. #cmworld

@martinlieberman

 

A5: PR is about relationships with everyone, including customers. CM is about content. Need to be integrated to serve audiences. #CMWorld

@samdunsiger

 

@LauraSarge Great point. A lot of times there is a handoff involved. #CMWorld

@ThomasJArmitage

 

Since every touchpoint w/ your org affects your brand, anyone you have practices PR and better be good at it. #CMWorld

@PatrickHayslett

 

@TrulyJR Yikes! It’s pretty chilly here too so stay warm. #cmworld

@ThinkSEM

 

@bdotagency Go forth and prosper! #cmworld

@ginidietrich

 

A5: The media outlets who you identify for PR opportunities should still be customer-centric though a little more general #CMWorld

@ChatterBuzzz

 

A5: I think the goal of any PR campaign is to turn the “public” into “customers.” PR can be the first step for content marketing. #CMWorld

@sugarsugarcg

 

@TrulyJR are you saying that all publics are not consumers or not all your consumers? @visualanteMiami #CMWorld

@bdotagency

 

Q6: What role can PR play in helping content marketers create content? #CMWorld

 

@ginidietrich If this weren’t the case, wouldn’t content marketers just be doing PR’s job more efficiently? #CMWorld

@JeremyBednarski

 

A5: Customer and public-centric are still one in the same. EXT audiences to establish awareness and valuable content for. #CMWorld

@SloaneNWilliams

 

A6: I have a great example from the Boston Globe. They told us they would interview a client if they produced content on a topic #cmworld

@ginidietrich

 

@ThinkSEM @TrulyJR Stephen King writes books for one person – his wife. Try that. #cmworld

@joshmccormack

 

A6: They gave us a list of five topics that they needed help with and let us go to work. Great example of media & content together #cmworld

@ginidietrich

 

Super question @CMIContent: Q6: What role can PR play in helping content marketers create content? #CMWorld

@MaelRoth

 

A6: PR can be a huge help in creating content because they often know the audience best. #CMWorld

@mikemyers614

 

@bdotagency @visualanteMiami I’m saying that I don’t define public as all encompassing. I have members, stakeholders, etc. #cmworld

@TrulyJR

 

A6: Listening #cmworld

@BrandedCartoons

 

The “old” role of PR makes it natural for “PR” pros to excel at influencer marketing #CMWorld

@PatrickHayslett

 

@mikemyers614 Better than the social team? #cmworld

@martinlieberman

 

@CMIContent A6: PR can help content marketers focus on content their audience wants and tie *relevant* current events into topics. #cmworld

@ThinkSEM

 

Q6: If a story is relevant in the mass media it’s probably relevant online and a story you can comment on #CMWorld

@ChatterBuzzz

 

@ThomasJArmitage Thank you! It is so important in today’s world for there to be communication between the PR and Marketing teams. #CMWorld

@LauraSarge

 

A6 PR are generally very strong writers. They can be helping write, edit, and promote. + making sure brand message is intact. #CMWorld

@ThomasJArmitage

 

A6: You also can take social listening, blog comments, industry articles, competitor content and come up with ideas for content #cmworld

@ginidietrich

 

A5 They must work together. You can talk about your brand all day long, but you better have content that keeps people’s attention! #CMWorld

@mvgtweets

 

In larger orgs, they’re separate people working together @mikemyers614: @atxcopywriter @janetgranger @BrandedCartoons #CMWorld

@janetgranger

 

It has not changed quickly because the legacy infrastructure benefits the gate keepers @ginidietrich @bdotagency #CMWorld

@stratrev

 

A5: Strategize in a content calendar, then divide and conquer and trust your people per @belllindsay #CMWorld

@Jonas419

 

@CMIContent A6 PR can connect content marketers w/customers who have great stories/POVs for co-created content #CMworld

@SFerika

 

What @mikemyers614 said | A5: PR and #contentmarketing must converge at the audience. #CMworld

@AnneJanzer

 

A6: PR might have audience insight that helps content marketers. You can never have enough good & appropriate data! #CMWorld

@shannonmerb

 

@CMIcontent A5 IMO PR nurture’s brand image, perceived value and content marketing nurtures community and actual value #CMWorld

@Beymour

 

A6: PR can help content marketers drive home the brand voice/belief/campaign and hone truly creative content. #cmworld

@TrulyJR

 

A6: If a story is relevant in the mass media it’s probably relevant online and a story you can comment on #CMWorld

@ChatterBuzzz

 

@TrulyJR interesting, we look at that as segments of a greater whole… cc: @visualanteMiami #CMWorld

@bdotagency

 

@martinlieberman Perhaps deeper with some audiences…#CMGRs will know too, but the audience can be so broad IMO. #CMWorld

@mikemyers614

 

A6: PR might hear about the buzz before Mktg does. Both should play off of each other. #CMWorld

@SueBrady

 

@ginidietrich The monitoring element of PR provides major benefits to the marketing team. Excellent point! #CMworld

@ThomasJArmitage

 

@CMIContent A6) PR can help set the story for CM. CM can build off this like branches of a tree. #cmworld

@JedRecord

 

A6: Pay attention who you’re pitching to and don’t alienate content providers by being pushy up the wrong tree. #CMWorld

@MusicAdamT

 

@CMIContent A6 PR is also a great content marketing resource for influencers to tap for content, and trends to address #CMworld

@SFerika

 

A6 PR can help with the research of audiences and channels and then develop an audience persona. #CMWorld

@samueljscott

 

@CMIContent A6: They can also help in the creative process and deciding what content type is best (text, video, podcast, etc.) #cmworld

@ThinkSEM

 

A6: PRPros need to know their targets. Which journalists want what content? What does the #Twitter community like? #CMWorld

@delucare

 

Wow, 2 tree comments right in a row…must be something there! #CMWorld

@SueBrady

 

I love the common theme here today around (what “my” Marines say) “One team, one fight.” Lean into strengths; collaborate. #cmworld

@ChristinKardos

 

I’ve said it once, I’ll say it again…donuts motivate content creators. #cmworld

@BrandedCartoons

 

@delucare It’s SO much about listening! #cmworld

@ThinkSEM

 

@CMIContent Q6: We push our content folks to develop “chunkable” content that works on multiple channels. oops hashtag! #CMworld

@travispeterson

 

A6) PR can deliver insight to content marketing #CMWorld

@stratrev

 

A6: A PR story, whether negative or positive, can often inspire great content. Follow what is trending and create content from it. #CMWorld

@sugarsugarcg

 

@BrandedCartoons Barry, is that you? 🙂 #CMWorld

@mikemyers614

 

A6 PR professionals always know the perfect angles for targeting different audiences. They can always help you tailor your content. #CMWorld

@mvgtweets

 

A6: PR can help content markers tailor content to specific audiences and needs. Actually, marketers need to do that anyway. 🙂 #CMWorld

@samdunsiger

 

A6) PR are always aware of any key industry related news & leaders so ask them when looking for thought leadership quotes. #CMWorld

@Liliholl

 

MT @ChristinKardos love the common theme today around (what “my” Marines say) “1 team, 1 fight.” Lean into strengths; collaborate. #cmworld

@CMIContent

 

I’d like to see the term PR die. Not even kidding. #CMWorld

@belllindsay

 

@CMIContent A6 PR can help to amplify your content marketing efforts. Content promotion is just as important as content development #CMWorld

@Beymour

 

A6. By having a finger on what’s timely and trending & what journs wants to write about, PR can help mold a storyline. #cmworld

@StephanieFrasco

 

@BrandedCartoons perfect for #FatTuesday! #cmworld

@CMIContent

 

.@BrandedCartoons Yes they do. Now someone bring me some!!! #CMWorld

@sugarsugarcg

 

@BrandedCartoons If donuts motivate content, we should be a production house today for Fasnaucht day. I’ve already had 3. #CMWorld

@LyonsJenn

 

A6: PR pros know what influencers are talking about and ultimately what questions their audience needs answered. #cmworld

@LauraSarge

 

A6: I also think that PR can help shape the story of content, doesn’t have to be about news or about specifics all the time. #cmworld

@TrulyJR

 

@Beymour @CMIContent I want content to answer questions and continue discussions. That doesn’t always happen onsite. #cmworld

@joshmccormack

 

@belllindsay to replace it with content marketing? Good luck to you trying to change what people identify themselves with :p #CMWorld

@MaelRoth

 

Point is…both are about engaging stakeholders, partners, etc. You need relationship-building and valuable content to do that. #CMWorld

@samdunsiger

 

A6: Also, Content is useless if it’s never seen. PR Pros have the relationships to spread the content further #CMWorld

@delucare

 

@ChristinKardos HOO RAH! #cmworld

@martinlieberman

 

@sugarsugarcg for you! #CMWorld http://t.co/O4dvGZthI0

@CMIContent

 

Q6 – Many content creators today come from strong media/journalist backgrounds – already know the environment, have contacts, etc. #CMWorld

@belllindsay

 

There are always more of “them” than us – so stopping the internal turf wars is always helpful @ChristinKardos #CMWorld

@stratrev

 

@MaelRoth @belllindsay Not necessarily content marketing. We call ourselves digital marketers, but clients still call it PR #cmworld

@ginidietrich

 

@TrulyJR PR pros and content marketers are both storytellers. Work together to share a story that connects with your audience. #cmworld

@ThinkSEM

 

A6 PR is great at working the angles and tying it to a larger story. That helps big time when trying to place it or distribute. #CMWorld

@ThomasJArmitage

 

A6: Provide guidance & insight based on experience w/those in the communications channel. Address anticipated Q’s via content. #CMWorld

@bendgibbons

 

@belllindsay The worst is the self-proclaimed PR pros that “don’t do digital.” So uh, what do you do all day? lol #CMWorld

@Beymour

 

A6: PR brings topic timeliness/relevance. Marketers bring the creativity. Engaging topic + creative presentation = content mktg. #CMWorld

@SloaneNWilliams

 

Q7: In what ways can content marketers help the public relations team? #CMWorld

 

@delucare So true! #CMWorld

@AnOrchidInBloom

 

@Beymour @belllindsay *scratches head* #cmworld

@ThinkSEM

 

.@CMIContent NOM NOM NOM! #CMWorld (I wish it was real.)

@sugarsugarcg

 

@Beymour @belllindsay What’s sad is there are still MANY organizations who want PR done the old way. I’d say the majority. #cmworld

@ginidietrich

 

MT @ThomasJArmitage A6 PR is great at working the angles and tying to larger story. Helps when trying to place it or distribute. #cmworld

@CMIContent

 

A7: Open communication, being more flexible and really truly working together. #cmworld

@TrulyJR

 

MT @ginidietrich: What’s sad is there are still MANY organizations who want PR done the old way. I’d say the majority. #cmworld

@lindadessau

 

@Beymour @belllindsay Put them in sales or mktg and let them do tradeshows and events #CMWorld

@PatrickHayslett

 

. @MaelRoth HA! Point. Not replace with anything, just morph into something else. The term is loaded with baggage. #CMWorld

@belllindsay

 

@CMIContent PR helps get the content out in front of the customers (or potential customers) #CMWorld

@atxcopywriter

 

@CMIContent A7) CM efforts should be telling/supporting the same stories developed by PR! #cmworld

@JedRecord

 

A7: Great Q. Content marketers can help PR pros tell the story that needs to be told (to the audience that wants to hear it). #CMWorld

@mikemyers614

 

A7: It’s weird to answer a question like this. I don’t see them as separate teams. But I’d say collaborate with them. #cmworld

@ginidietrich

 

It is really if you believe it so @sugarsugarcg @CMIContent #CMWorld

@stratrev

 

@ginidietrich @Beymour @belllindsay “I want that PR manager on the phone all day!” ;p #Cmworld

@SFerika

 

A7: It’s a 2-way street. Both feed info. to the other. If I have a story I want told, I ask PR to help tell it. #CMWorld

@SueBrady

 

The word of the day seems to be: Convergence. #cmworld

@BrandedCartoons

 

A7: Egos need to be put aside, goals set, now, focus, how do we get there, get everyone involved and it can become successful. #cmworld

@TrulyJR

 

A7: PR should be part of the writing, editing, and distribution. The ideas & editorial calendar process. It all has to work together #cmworld

@ginidietrich

 

A7) Communicate challenges/realities of the field so that PR team has situational awareness and can partner. Open dialog. #cmworld

@ChristinKardos

 

Point is…both are about engaging stakeholders, partners, etc. You need relationship-building and valuable content to do that. #CMWorld

@samdunsiger

 

A7: Let your PR team know what you’re talking about online to help them craft stories for the press. #CMWorld

@ChatterBuzzz

 

. @Beymour That’s ok, my mom still thinks I “do Facebook”. LOL #CMWorld

@belllindsay

 

@ginidietrich Yeah I’ve worked for brands that wasted tons of money on direct mail and TV spots that air at 3am in Afghanistan #CMWorld

@Beymour

 

A7: Provide flammable content that is easy to ignite and spread. #CMWorld #NotAnArsonist

@shannonmerb

 

@belllindsay You do Facebook very well! #cmworld

@ginidietrich

 

A7) applying the insights of PR – don’t just discount info because of the messenger #CMWorld

@stratrev

 

@CMIContent @SueBrady Open communication is key. #cmworld

@ThinkSEM

 

A7 Give the PR team something to work with. Photos, videos, infographs, animations. I heard bloggers and reporters love that shiz. #CMWorld

@ThomasJArmitage

 

A7: Content marketers are super cool. They know all the cool stuff. #CMWorld

@sugarsugarcg

 

@Beymour That’s hilarious! And sad. #cmworld

@ginidietrich

 

@CMIContent A7 Content marketers can share their data on what is engaging the audience + converting w/PR #CMworld

@SFerika

 

A7 CM can help PR by making sure what’s going out is really targeting the customer relationship. #CMWorld

@AnOrchidInBloom

 

@BrandedCartoons That it does! Talk about blurred lines. #cmworld

@CrowdContent

 

A7 By creating shareable content that can be linked to in a larger story. To help tap into a larger conversation. #cmWorld

@StephanieFrasco

 

A7) Content Marketing can help PR by providing relevant case studies & feedback from clients when they need hot stories. #CMWorld

@Liliholl

 

@ginidietrich Not saying TV and direct mail are ineffective, but doing it just to do it seems silly. #CMWorld

@Beymour

 

A7: They should be collaborating from the beginning, but starting with what goals both sides want to accomplish is the first step. #CMWorld

@mvgtweets

 

A6 By underlining the importance of relationship building and pitching story ideas to relevant media contacts #CMWorld

@gregwasowski

 

@mikemyers614 Can never forget that last part #CMWorld

@ChatterBuzzz

 

@ThomasJArmitage Yes! Diversified content is really rising. #cmworld

@ThinkSEM

 

@TrulyJR EGO reduction has to come from the top down! #CMWorld

@stratrev

 

A7: Content Marketers that can show what visitors want can help PR get a handle on what the audience is looking for in an industry. #cmworld

@TaylorDaughtry

 

@CrowdContent @BrandedCartoons #earworm 😉 #cmworld

@lkpetrolino

 

@CMIContent Q7) Don’t make me translate the dissertation into a readable abstract. Simple language, please! 😉 #CMWorld

@travispeterson

 

@CMIContent A7 By creating more visual content content marketing can also give PR more reasons to reach out #CMworld

@SFerika

 

A7) PR uses various tactics. Content Marketers excel in certain tactics that not all PRPros do. They should collaborate #CMWorld

@delucare

 

@ginidietrich HA! Thanks! #arrowUP #CMWorld

@belllindsay

 

@belllindsay public content relations marketing? xD #CMWorld

@MaelRoth

 

@ChatterBuzzz (nodding with you) #CMWorld

@mikemyers614

 

A7: Be mindful (needs, audience, deadlines, importance of relationships, etc.) #CMWorld

@bendgibbons

 

A7: Collaborating together to push the same content calendar out. Also, provide infographics and other media to enhance PR. #CMWorld

@LauraSarge

 

A7: Content marketers usually have a great handle on what’s hot/trending and can help influence relevant items for the PR team. #CMWorld

@sugarsugarcg

 

A7 I’ve found marketers are great with measurement. Help the PR team out. Measure and figure out where the most effort is needed. #CMWorld

@ThomasJArmitage

 

@ginidietrich Interesting. Thanks, Gini — I know too little about PR, so it’s been fun to watch/listen to this chat! #CMWorld

@shhh

 

A7: Everything needs to be more collaborative & that includes content mktg & PR teams. They help each other. #LeftAndRightArm #CMWorld

@bdotagency

 

@ThomasJArmitage I wasn’t born with that “measurement” gene but I’m working on it! #cmworld

@lindadessau

 

Data! Insights! Yes! MT @ThomasJArmitage A7 I’ve found marketers are great w/measurement. Help the PR team out. #cmworld

@CMIContent

 

@ginidietrich Couldn’t agree more with this! #cmworld

@ThinkSEM

 

Sorry, work called. What did I miss?? lol #CMWorld

@eemiller08

 

@sugarsugarcg And visa versa! #CMWorld

@SueBrady

 

Donuts. @eemiller08 Sorry, work called. What did I miss?? lol #CMWorld

@BrandedCartoons

 

@BrandedCartoons Any left? #CMWorld

@eemiller08

 

What she said: MT @StephanieFrasco: A7 By creating shareable content that can be linked to in a larger conversation. #cmWorld

@webmastergirl

 

@shhh I’m glad! #cmworld

@ginidietrich

 

If silos, mktg and pr teams can help each other by simply talking to each other so msg is consistent. #CMWorld

@PatrickHayslett

 

YES! MT @sugarsugarcg A7: Content peeps usually have a great handle on what’s trending, can help influence relevance for PR team. #CMWorld

@belllindsay

 

@BrandedCartoons @eemiller08 Did someone say donuts? Yum! #cmworld

@ThinkSEM

 

@eemiller08 Only amazing things. 😉 #CMWorld

@AnOrchidInBloom

 

@PatrickHayslett getting those lines open and having that consistent message is crucial! Good on ya. #cmworld

@TrulyJR

 

I have followed 14 smart people in the last 44 minutes from this chat. BAMCIS. 🙂 #cmworld

@ChristinKardos

 

Q8: How does social media fit into the PR/content marketing mix? #CMWorld

 

. @eemiller08 Oh, not much. #onemilliontweets! #CMWorld

@belllindsay

 

@SueBrady @sugarsugarcg And vice versa again… collaboration! #CMWorld

@visualanteMiami

 

A7: Leverage subject matter experts. Help your #PR team with quotes & insights gathered when interviewing blog SMEs. #CMWorld

@ervinandsmith

 

A7: IMHO, I don’t see CM and PR teams as separate. They need to collaborate to develop and maintain relationships with partners. #CMWorld

@samdunsiger

 

@TrulyJR arrrrr thanks matey #CMWorld

@PatrickHayslett

 

A8: Oh, now you’re gonna add in SoMe? 🙂 #CMWorld

@mikemyers614

 

A8: Social media is a content distribution platform. Pay attention to which social referrals drive traffic and spend time there #cmworld

@ginidietrich

 

A7 This might be out of left field, but structure your org (physically) so these teams can work together. Big open area. No cubes. #CMWorld

@ThomasJArmitage

 

A8: It is probably the most versatile part. Could be a tactic, or it could be a larger piece an actual strategic point. #cmworld

@TrulyJR

 

@mikemyers614 Lol, I saw the donut conversation…just saying it would have been nice if someone had saved some for me. 🙂 #CMWorld

@eemiller08

 

Great content fuels press. Great press fuels content. #CMWorld

@StephanieFrasco

 

A7 Might be just my preference though. #ihatecubes #CMWorld

@ThomasJArmitage

 

@eemiller08 @BrandedCartoons for you, yes #CMWorld http://t.co/KDCegMKep8

@CMIContent

 

A8. Social media amplifies PR & content. It expands your audience and reach, allows for new folks who heard through PR to connect. #cmworld

@fourdollarvegan

 

A8: Social Media can often be the headlights for PR and #content marketing, seeing the trends and helping connect to them #CMWorld

@mikemyers614

 

A8: A co-worker once said, “People read it because we wrote a great story.” Wrong – someone led people to a great story. #CMWorld

@MusicAdamT

 

A8: Mktg uses PR for soc. mktg in my org. Mktg often is driving the content, but Cust. Srvc. and PR have input. #CMWorld

@SueBrady

 

A8: One Word: Distribution. However, sometimes social counts as content itself. Not every piece of content is a blog post. #CMWorld

@ChatterBuzzz

 

A8: And test distribution through different social channels. What works may surprise you #cmworld

@ginidietrich

 

#CMWorld A7: As said earlier, both offer specific skills. Decide the story you want to tell and use them to optimize the story’s success.

@JeremyBednarski

 

@PatrickHayslett How’d you know I’m a pirate :-). #cmworld

@TrulyJR

 

@ginidietrich Also a great listening tool, yes? #CMWorld

@mikemyers614

 

A8: How did #socialmedia not fit before. It’s a channel that must be considered in all of your mktg & PR efforts. #CMWorld

@bdotagency

 

A8 Social media is a vehicle for PR and CM to reach customers/potentials. #CMWorld

@AnOrchidInBloom

 

@TrulyJR Birds of a feather #CMWorld

@PatrickHayslett

 

@BrandedCartoons @TrulyJR @CMIContent It should be one of the main tools #cmworld

@visualanteMiami

 

A7: Content marketers run the world, right @stephaniefrasco @suebrady @visualantemiami @belllindsay? #CMWorld http://ow.ly/i/8G9Bk

@sugarsugarcg

 

A8: Cross promoting content and PR for where your audience lives on social will increase exposure. #CMWorld

@LauraSarge

 

A8: If you’re not tapping into social media, you’re missing out on a great resource… and most likely an entire generation. #CMWorld

@mvgtweets

 

A8: SM has to carry over the same messaging as other outlets. It should be integral to the PR/Content Marketing strategy. #CMWorld

@shannonmerb

 

A8 Social can be used to start convos (pitching), build the content, and distribute that content. It’s involved in every project. #CMWorld

@ThomasJArmitage

 

A8: Social is vital, it’s where almost all of our audiences are: customers, media, etc #CMWorld

@delucare

 

@ginidietrich I like this answer. No more wasted effort. Start chasing value instead of trends. #CMWorld

@Beymour

 

Q8: Social media doesn’t simply “fit” into the mix, but should be hardwired into a campaign’s initial PR/content strategy. #CMWorld

@ervinandsmith

 

@CMIContent Q7: Weighing in on topic ideas based on what’s popular on media outlets to be targeted, what’s performed best before #CMWorld

@atxcopywriter

 

@Beymour Yes! No one has time to chase trends. #cmworld

@ginidietrich

 

@sugarsugarcg @stephaniefrasco @visualantemiami @belllindsay Need you even ask the question! #CMWorld

@SueBrady

 

@CMIContent Q8) Most social media provides metrics great for evaluating which distribution channels work best #Cmworld

@travispeterson

 

And remember: PR isn’t just about media! PR is about communicating to everyone who matters to the org, including customers. #CMWorld

@samdunsiger

 

I have to jet, folks. It’s been a slice! pie>donuts #CMWorld

@belllindsay

 

What should the main objectives be in a PR/content marketing campaign? #cmworld

@vadimkirilin

 

A8: These are channels over which you have & immediate control of quality content, especially if promoted. #CMWorld

@bendgibbons

 

@belllindsay glad you could spend some time with us today! #cmworld

@CMIContent

 

@CMIContent A8) Social Media allows the customer to engage with your stories and become part of your PR/CM narrative! #cmworld

@JedRecord

 

A8 Social is the grey crayon that blurs the line between these departments. The grey area is cuz of social. #CMWorld http://t.co/8wl8Y4VR99

@ThomasJArmitage

 

Great #Content is created by #PR & #Marketing collaborating seamlessly. Brand story & messaging must be interesting & consistent. #CMworld

@ZenYinger

 

@ginidietrich I often found PR people not to be very effective at dialogue on social… good Community manager needed! 🙂 #CMWorld

@MaelRoth

 

@AnOrchidInBloom Yes! All that amplification power. #cmworld

@ThinkSEM

 

A8: Social media is one of the main sources where people get their news, so whether it’s PR or content, it’s a necessary channel. #CMWorld

@sugarsugarcg

 

.@vadimkirilin It depends on your goals. It can build awareness, generate leads, drive sales #cmworld

@ginidietrich

 

@samdunsiger And probably employees and internal stakeholders as well, wouldn’t you say? #cmworld

@lindadessau

 

@ervinandsmith Dogmatically? Why? It’s a channel, not the 2nd coming #CMWorld

@PatrickHayslett

 

A8: Social media tremendously hits PR/content marketing by allowing to one to narrow target & reach a whole new audience #CMWorld

@nyccoleee

 

A8: Social media is just a new set of communications channels that PR/mkt/adv can use. #CMWorld

@samueljscott

 

Ever try to favorite or retweet something as it runs away from you b/c the stream is so active. Yeah, that happens a lot in #CMWorld

@bdotagency

 

A8: SM allows you to hone your audience for appropriate messaging. That can be huge from an efficiency & effectiveness standpoint. #CMWorld

@shannonmerb

 

A8) Social Media is the best medium to spread the word from PR & Marketing! They are all together the three musketeers. #CMWorld

@Liliholl

 

Social Media is a fad. We focus all our attention on newspapers and brochures. And I live in a hole. #cmworld

@BrandedCartoons

 

@LauraSarge Love that you emphasized where your audience lives. Go where they are. #cmworld

@ThinkSEM

 

@MaelRoth That makes me so sad for an entire industry #cmworld

@ginidietrich

 

@vadimkirilin Depends on what you want to accomplish. Sales, awareness, engagement? #CMWorld

@SueBrady

 

A8: Social media is the perfect vessel for content & PR. You reach many more customers/potential customers’ w/it than w/out it. #CMWorld

@eemiller08

 

MT @ervinandsmith Q8 Social media doesn’t simply “fit” into the mix, but should be hardwired into a campaign’s initial strategy. #cmworld

@CMIContent

 

A8: Important to note that #Social doesn’t = Twitter/Facebook. Tech is always changing, but the values behind social are constant #CMWorld

@delucare

 

@fourdollarvegan Agreed! It provides a medium for everything together in one (or more) place. #cmworld

@CrowdContent

 

A8: You can build a free Disney park, but without a road, nobody will go to it. Build the roads, create entry points. #CMWorld

@MusicAdamT

 

@sugarsugarcg @StephanieFrasco @SueBrady @belllindsay LOL, we do a lot 2 help run it I like to say. We make it entertaining #cmworld

@visualanteMiami

 

@GarSeeA @AnOrchidInBloom agreed it is also necessary to know how to use effective content for which channel you are using. #cmworld

@TrulyJR

 

A8: Social media tremendously helps PR/content marketing by allowing to one to narrow target & reach a whole new audience #CMWorld

@nyccoleee

 

A8 Social Media propels the message to reach people in a more conversational tone. Social Media gives it wings. #CMWorld

@StephanieFrasco

 

@CMIContent: A8: Spread your message, engage the audience, invite more people into the conversation, fulfill your strategy. #CMWorld

@webmastergirl

 

We’ll spend the last 10 minutes asking @ginidietrich questions on #PR and #contentmarketing. Ask now! #CMWorld

 

.@visualanteMiami @StephanieFrasco @SueBrady @belllindsay We make it AWESOME! #CMWorld

@sugarsugarcg

 

@ginidietrich And test distribution through different social channels. What works may surprise you #cmworld <gini drops mic> Spot on.

@travispeterson

 

A8: But don’t forget to make sure the message matches the outlet #CMWorld

@mvgtweets

 

@lindadessau Oh definitely! Given their obvious interest and influence, employees should be one of your top stakeholder groups. #CMWorld

@samdunsiger

 

@travispeterson Which I think is so important. Often marketers have preconceived notions of their best distribution channel. #CMWorld

@LauraSarge

 

@travispeterson LOL!! #cmworld

@ginidietrich

 

Yes! @ervinandsmith Q8 Social media doesn’t simply “fit” into the mix, but should be hardwired into a campaign’s initial strategy. #cmworld”

@millennovator

 

@ginidietrich How do you position your comp. when you are pitching new biz? As a PR comp., mktg, social or all of the above? #CMWorld

@SueBrady

 

@CMIContent Social is great because… #CMWorld http://t.co/JZMaLS27Qp

@Beymour

 

What is the key ingredient to develop new leads through content marketing?? #CMWorld

@vadimkirilin

 

@millennovator @ervinandsmith 1000% agree. #cmworld

@TrulyJR

 

It’s time to say good bye. Thanks for having me today. #CMWorld

@Liliholl

 

@delucare yes! “social” is a matter of company culture rather than just platforms… #CMWorld

@MaelRoth

 

A8. Social media gives your audience a platform to share content w their audience. W/out great content, there’s nothing to share. #CMWorld

@StephanieFrasco

 

@StephanieFrasco #cmworld Presented by Red Bull… pick up you check at the end of the hall. ; )

@visualanteMiami

 

@SueBrady We’ve been pushing more toward digital communications. But orgs still don’t know what that means. So we say PR #cmworld

@ginidietrich

 

A8. Social media is communication. It should be a part of a strategic communication plan with PR and marketing. Share the message #cmworld

@vegecomgirl

 

@LauraSarge – Great point. PR has changed a lot, marketing too…but sometimes we have to be tip of spear for marketing. #CMWorld

@travispeterson

 

@vadimkirilin Adding value to your content is the best way. Make it actionable and relevant. #cmworld

@ThinkSEM

 

@suebrady But I will tell you, the way we approach things, we hear, “You’re an apple in a sea of oranges” A LOT #cmworld

@ginidietrich

 

@Beymour And that just got you a presidential pardon and title of smartest person on the planet #CMWorld

@PatrickHayslett

 

A8: Social media gives us many more platforms and ways to produce content, amplify its reach and engage audiences. #CMWorld

@samdunsiger

 

@mvgtweets Always the key. Make sure what you are doing works on the platform you’re using! #CMWorld

@FiveMinPro

 

@suebrady Prospects think we’re holding something back or have something up our sleeves because we’re so different. A challenge #cmworld

@ginidietrich

 

@MaelRoth @delucare #cmworld Part of the company arsenal.

@visualanteMiami

 

@Liliholl happy you could hang with us! #cmworld

@CMIContent

 

@ginidietrich Ha! #CMWorld

@SueBrady

 

@CMIContent A7: Help create the kind of content that will resonate with the outlets PR is reaching out to. #CMWorld

@atxcopywriter

 

Having good content automatically helps with a bad PR incident. #CMWorld

@vadimkirilin

 

@CMIContent #CMWorld SM is word of mouth esp. When distance can b issue, even for local biz

@OmacheFarm

 

@samdunsiger #cmworld It’s like going from radio to TV.

@visualanteMiami

 

@ThomasJArmitage there could be a new niche! cc: @mvgtweets #CMWorld http://t.co/wJbeMkD6ce

@bdotagency

 

And don’t forget to make your message match your outfit. @cmworld #cmworld

@BrandedCartoons

 

@belllindsay oh you said “blizzard”… lol #socold #CMWorld

@CMIContent

 

@ginidietrich Do you think the traditional definition of PR needs to change…to what? Thanks. #CMWorld

@mikemyers614

 

just a thought thrown in here @ginidietrich: would you say one is more personal than the other? #CMWorld

@MaelRoth

 

.@ervinandsmith I agree! Social should be a major part of the content and PR strategy from the very start of planning. #CMWorld

@sugarsugarcg

 

I want to hang out with @BrandedCartoons #cmworld

@ginidietrich

 

@OmacheFarm @CMIContent I think it equates even more so for local than it does when you are including distance. #cmworld

@TrulyJR

 

A8 Comm is involved with all these disciplines. Words. Images. A voice. Make sure it’s fitting for the brand. And high quality. #CMWorld

@ThomasJArmitage

 

So much talk of SM 4 distribution. The fundamental shift of SM is that users are creators & distributors. It’s a listening channel #cmworld

@kstansberry

 

@mikemyers614 OMG. Yes. It’s what we are fighting daily on @spinsucks. But it’s like turning the Titanic. Even comms is better #cmworld

@ginidietrich

 

Enjoyed #CMWorld today! Have to stretch my legs before #JVMChat starts in a few. Thanks, @CMIContent and @ginidietrich!

@AnOrchidInBloom

 

@AnOrchidInBloom always good seeing you! #cmworld

@CMIContent

 

@MaelRoth Content vs. PR? I don’t think so. I think it should be so integrated you can’t tell the difference. #cmworld

@ginidietrich

 

@kstansberry can it be both? Listen & response? #CMWorld

@bdotagency

 

MT @AnOrchidInBloom: Enjoyed #CMWorld today! Have to stretch my legs… Thanks, @CMIContent and @ginidietrich!

@janetgranger

 

.@ginidietrich @BrandedCartoons Me too! I’ll even bring the donuts. 🙂 #CMWorld

@sugarsugarcg

 

@sugarsugarcg @BrandedCartoons Sweet! #cmworld

@ginidietrich

 

@sugarsugarcg @ginidietrich @BrandedCartoons we want an invite to this hangout 🙂 #cmworld

@CMIContent

 

@ginidietrich @BrandedCartoons me too love this guy in #CMWorld chats 🙂 #HonestCompliment

@MaelRoth

 

@TrulyJR @CMIContent #CMWorld so true. We sell #local only and it definitely helps get us in front of college kids esp.!

@OmacheFarm

 

Thanks for a great chat @CMIcontent & @ginidietrich. It’s awesome to see how much the #cmworld chat community has grown!

@CrowdContent

 

A8 cont’d: You just have to ensure you use the right platforms. And be social! Although digital, we’re humans dealing with humans. #CMWorld

@samdunsiger

 

@sugarsugarcg @ginidietrich @BrandedCartoons All I saw was donuts and I’m TOTALLY DOWN! #cmworld

@TrulyJR

 

Thank you for another great #CMworld chat everyone. Appreciate your insights – enjoy your day!

@PatrickHayslett

 

@CrowdContent @CMIContent That was intense! #cmworld

@ginidietrich

 

@CMIContent @sugarsugarcg @ginidietrich @BrandedCartoons Count me in too! 🙂 #cmworld

@JedRecord

 

Thx @ginidietrich for a great #CMWorld chat!

@SueBrady

 

@PatrickHayslett Waving bye! #cmworld

@ginidietrich

 

@CrowdContent we couldn’t agree more! This is a fantastic community! #cmworld

@CMIContent

 

This > MT @kstansberry: So much talk of SM 4 dist. The fundamental shift is users are creators & distrs. It’s a listening channel #cmworld

@mikemyers614

 

@PatrickHayslett and we appreciate your tweets today! #cmworld

@CMIContent

 

@SueBrady So good to see you! #cmworld

@ginidietrich

 

@OmacheFarm @CMIContent We have a geo-targeted membership so it is extremely important to listen, design then distribute. #cmworld

@TrulyJR

 

.@JedRecord @CMIContent @ginidietrich @BrandedCartoons Woohoo! #CMWorld donut party!!!!

@sugarsugarcg

 

Thanks for the great chat today @CMIContent. Thanks for the expert input @ginidietrich. Talk to everyone again soon. #CMWorld

@ThomasJArmitage

 

@ginidietrich True. In my mind logos -> people = PR and Content = a face but that’s probably biased 🙂 #CMWorld

@MaelRoth

 

@StephanieFrasco W/out great content, there’s nothing to share. #CMWorld Well said

@Rogercparker

 

Thanks for an awesome #CMWorld today everyone! I caught the tail-end, but always a good time.

@LauraSarge

 

@ThomasJArmitage Fun hanging out with you! Super smart tweets! #cmworld

@ginidietrich

 

@ThomasJArmitage thanks for the insights! #cmworld

@CMIContent

 

@TrulyJR “Egos need to be put aside” – some days I think this line should be spoken at the top of every business meeting #CMWorld

@atxcopywriter

 

@CMIContent Thanks for another great and informative chat! #cmworld

@JedRecord

 

Thanks @CMIContent and @ginidietrich for a lively chat. I have to bug out for a meeting. You guys rock! #CMWorld

@webmastergirl

 

@sugarsugarcg @ginidietrich @BrandedCartoons sorry… this is kind of a Pavlovian response in our office… #CMWorld

@bdotagency

 

There will be plants there. Hope you’re cool with that. @CMIContent @sugarsugarcg @ginidietrich @BrandedCartoons #cmworld

@BrandedCartoons

 

Awesome #CMWorld today w/@ginidietrich! So much great food for thought about #PR and #ContentMarketing.

@SFerika

 

@LauraSarge glad you were able to hit the end of the chat! #cmworld

@CMIContent

 

@MaelRoth I like that bias! #cmworld

@ginidietrich

 

@bdotagency @kstansberry #cmworld Great point A great channel 4 listening, discovering, sharing pretty much everything we can do in person

@visualanteMiami

 

Thanks @ginidietrich and @CMIContent great chat, as always. #CMWorld

@mikemyers614

 

@ginidietrich Thank you Gini, I learned a lot today! #cmworld

@JedRecord

 

@SFerika Hopefully I get to see you soon! #cmworld

@ginidietrich

 

@SFerika a chat made even more awesome because you joined in! As always, thanks for hanging with us! #cmworld

@CMIContent

 

@SparkerWorks And shoes. Never forget the shoes. @BrandedCartoons #CMWorld

@saratweetshere

 

@JedRecord I’m so happy to hear that! Happy rest of your day. #cmworld

@ginidietrich

 

@mikemyers614 stay warm! #cmworld

@CMIContent

 

@mikemyers614 Thanks to you! #cmworld

@ginidietrich

 

We had a great time today at #CMWorld. We hope to see you all again soon!

@bdotagency

 

Super enjoyed insights from @ginidietrich today! Thanks a ton. Also, big ups to my friends in orange, @CMIContent! Thanks, all. #cmworld

@ChristinKardos

 

@bdotagency Danger is that many see SM as only space for distribution, applying 20th century thinking to 21st century technology #cmworld

@kstansberry

 

@ChristinKardos Thanks! And congrats on the new friends to follow! #cmworld

@ginidietrich

 

@JedRecord @ginidietrich Ditto. Thanks! #CMWorld

@visualanteMiami

 

The #CMWorld chat has become one of my favorite weekly “task”. Thx for being awesome everyone. Glad I “met” @ginidietrich 🙂

@MaelRoth

 

@ginidietrich and @cmicontent Thanks. #cmworld

@BrandedCartoons

 

@MaelRoth That was crazy! Glad to have met you, too! #cmworld

@ginidietrich

 

@ginidietrich @CMIContent Yeah! If you blink, you’ve missed 40 tweets. Amazing! #cmworld

@CrowdContent

 

Thanks for an engaging #CMWorld chat (my first!), everyone. I’ll definitely be back. Have a great week!

@samdunsiger

 

@kstansberry we don’t see that as a danger, it’s a chance to educate & create better understanding. #CMWorld

@bdotagency

 

@ChristinKardos oorah! Always great chatting with you! #cmworld

@CMIContent

 

@CMIContent @ginidietrich @ChristinKardos See you all soon, next time bring snacks 🙂 #cmworld

@JedRecord

 

I always get something great out of #CMWorld! Thanks to @CMIContent & @ginidietrich for today’s chat!!

@shannonmerb

 

@ginidietrich @CMIContent thanks for a great chat. my first one and it was fun. #CMWorld

@travispeterson

 

@JedRecord we’ll try to remember them next time 🙂 #cmworld

@CMIContent

 

@CrowdContent Easily 40! Jeez! #cmworld

@ginidietrich

 

@shannonmerb that makes us so happy to hear! Thanks! #cmworld

@CMIContent

 

.@ginidietrich @CMIContent & all engaged, thanks for a great conversation today! #CMWorld

@bendgibbons

 

Thanks to @ginidietrich for joining us on our #CMWorld chat today! Fantastic chat for #PR pros!

@CMIContent

 

@shannonmerb Thanks, Shannon! #cmworld

@ginidietrich

 

@bendgibbons the hour went quick! Thanks for joining in! #cmworld

@CMIContent

 

@travispeterson You’ll have to practice typing for the next one. That was fast! #cmworld

@ginidietrich

 

@samdunsiger we’re glad we didn’t scare you away! Come back any Tuesday! #cmworld

@CMIContent

 

Big ups to @ginidietrich & @CMIContent today! Loved the discussion from so many intelligent folk. Thanks, all. #cmworld

@TrulyJR

 

@bendgibbons Bye, Ben! #cmworld

@ginidietrich

 

#CMWorld chats are my favorite Tuesday thing. Thanks @CMIContent and @ginidietrich for a great one today! Time for donuts.

@sugarsugarcg

 

@CMIContent A8: It’s a good way to make and nurture those relationships that PR’s really all about #CMWorld

@atxcopywriter

 

We’re here every Tues! Next week, we have @jfdimark talking multi-channel #marketing! http://www.contentmarketingworld.com/cmworld-twitter-chats/ #CMWorld

@CMIContent

 

@MaelRoth awww thanks! #cmworld

@CMIContent

 

@sugarsugarcg Let’s get some ice cream in there, too #cmworld

@ginidietrich

 

@CMIContent Thank you for having me. Really well done! #cmworld

@ginidietrich

 

@mvgtweets or some other healthier alternative hehehe #CmWorld

@FiveMinPro

 

Find more info on @ginidietrich, visit her website http://www.spinsucks.com #CMWorld

@CMIContent

 

@ginidietrich what an amazing hour! Learned so much having you as guest! #cmworld

@CMIContent

 

@MusicAdamT There was a big discussion going about this on @Inboundorg recently. You can’t just build it and expect them to come #CMWorld

@atxcopywriter

 

@CMIContent #CMWorld this was the 1st time I participated in a Twitter chat. Dizzying but fun and educational! Thanks!

@OmacheFarm

 

.@ginidietrich Absolutely. Best party ever! #CMWorld

@sugarsugarcg

 

Thanks @ginidietrich and @cmicontent. Great info this week! #CMWorld

@JeremyBednarski

 

@OmacheFarm hope it means you’ll join us again! The dizziness will stop, we promise 🙂 #cmworld

@CMIContent

 

@JeremyBednarski have a good rest of the day! #cmworld

@CMIContent

 

Will we see you in 2015? Register for #intelcontent (http://t.co/hzuy58mkQ4) and #CMWorld (http://t.co/7FHC9ID1BD) today!

@CMIContent

 

Jam with us in the Rock & Roll Capital. Register today for #CMWorld. Special rates end 2/28! http://cmi.media/cmw

@TracyMallette

 

Totally wish we there! Power to the content. #CMWorld

@SoTMedia

 

@atxcopywriter @Inboundorg Exactly. A lot of great content never gets the audience it deserves. #CMWorld

@MusicAdamT

 

A8: Social media provides a wider reach, more voices, and more ways to consume content – but it’s not for everything #cmworld

@Jonas419

 

@CMIContent haha next week looks interesting! I’m kind of high levelish in my network but def newbie here, cant wait learn more! #CMWorld

@OmacheFarm

 

Spending the afternoon with #CMWorld to tweak our content marketing. Great job @JoePulizzi—several takeaways to make us better!

@amandabrooker