Print in Your Content Marketing Strategy: A #CMWorld Chat with @NenadSenic

Nenad velika 2 (1)What’s old is new again, and print is no exception to this maxim. While marketers have been focused on digital, print still has a place within marketing strategies. Some even believe it’s making a resurgence.

If you are considering print or want to improve your print efforts, our recent chat about print and content marketing was a good one. Huge thanks to Nenad Senic (@NenadSenic) for being our guest and for providing so many insights and examples.

Join Nenad at Content Marketing World Sydney from March 31 – April 2, 2014.

As always, our #CMWorld chats are Tuesdays at 12:00 PM ET. You can read transcripts from past events and see the upcoming schedule.

 

Let’s get started! Q1: Are there certain business & marketing goals that print (mag/newspaper/brochure) supports especially well? #CMWorld

 

Q1: It is especially useful and effective for customer retention. #cmworld

@NenadSenic

 

GOOD print is one of my favorite things #cmworld

@TheCandiceAdams

 

Q1: Print allows you to dig deeper into issues you may have already discussed online; just look at @HarvardBiz. #cmworld

@NenadSenic

 

@MayaREguru Our #CMWorld twitter chat on print content marketing has started! Join if you can!

@CMIContent

 

A1 effective for brands who market to people who use the “water closet” 😉 #cmworld

@tracibrowne

 

Q1: People no matter what age still get excited by print + Info in print seem to be more credible than whatever is posted online. #cmworld

@NenadSenic

 

A1: #Print is tangible #cmworld

@wrightsprinting

 

A1: Travel & food industry, me thinks! People want to feel the paper between their fingers, drool over amazing pics in high gloss #cmworld

@lttlewys

 

A1 I pack up all my print reading to take on the plane to get me through the long takeoffs and landings without electronic devices #cmworld

@tracibrowne

 

A1: Print is also a great way to overcome buyer’s remorse. People like to have tangible proof that what they chose was right. #cmworld

@mikemyers614

 

True But it works in all sectors MT @lttlewys: A1: Travel & food industry, me thinks! #cmworld

@NenadSenic

 

A1: Print has a longer life – A mag could last for months on a coffee table #cmworld

@melissacralph

 

A1: I’ve used print for new physical businesses to send DM pieces within a geographical area w/ contest/offer to build list #cmworld

@Steph_Montreuil

 

@CMIContent @NenadSenic But if it is online mag, wouldn’t it do the same function? #cmworld

@palkoviz

 

It is interesting how info in print is still held in high regard in our info-on-demand era! #CMWorld

@ringo66

 

@MichaelMooneyy Super sunny, snow on the ground…and freezing! #CMWorld

@CMIContent

 

Those print leave-behinds are still impt for events, sales calls. #cmworld

@SusynEliseDuris

 

A1 – Print can still address almost all aspects of any marketing effort, a solid format for presenting info as well as imagery #cmworld

@FiveMinPro

 

A1 in-depth content across industries can benefit from print. Also has great pass-along value. #cmworld

@SFerika

 

@melissacralph so true re: shelf life…I often go back to a mag, but almost never remember to go back to online link or download #cmworld

@tracibrowne

 

A1. I think people spend more time per article in print. It’s a great vehicle for in-depth reporting and stories #cmworld

@michelelinn

 

A1: Print also drives traffic to all of your other channels (website, social media, etc) #cmworld

@wrightsprinting

 

@melissacralph People often refer back to it. Also think of the doctor’s office or any waiting room! #cmworld

@vegecomgirl

 

@palkoviz @CMIContent @NenadSenic to a certain degree, print, unlike web articles uses an extra sense that the web can’t do…touch #cmworld

@FiveMinPro

 

. @ringo66 the targeting/segmenting of print is more focus – online you’re free to find and forget #cmworld

@melissacralph

 

@SFerika True. One of the findings of the mags I manage. It’s always a good sign. #cmworld

@NenadSenic

 

@CMIContent A1: It is especially useful for more traditional minded audience – saying that I love print stuff myself #cmworld

@palkoviz

 

A1: Print has that “sit back and ponder” quality you don’t get from digital. Great way to tell a nuanced story. #cmworld

@soloportfolio

 

A1: Just as the handwritten letter goes by the wayside print is often perceived as more sincere and “real” than digital #cmworld

@TheCandiceAdams

 

I often find the quality of writing – and thought – higher in print. Maybe because it’s slower process? #cmworld

@ardath421

 

@palkoviz @CMIContent @NenadSenic #CMWorld Yes & no… Online mags can give an endless amount of space to work with. Print takes priority.

@ringo66

 

@tracibrowne I’ve had to start emailing myself articles to read later. It works but it is inconvenient. #cmworld

@melissacralph

 

@palkoviz @CMIContent @NenadSenic Many folks won’t read the equivalent of a 7-page print article online though #cmworld

@SFerika

 

A1 I think there is still a bit of cache to having something in print over online…perceptions right or wrong #cmworld

@tracibrowne

 

A1 – anything we give to people in a tactile sense at tradeshows has garnered much more success! #cmworld

@z_Paper

 

Q2: What do you say when you hear someone say, “Print is Dead?” Should content marketers stay away or is there an opportunity? #CMWorld

 

@vegecomgirl That was exactly what I was thinking of. When you’re bored out of your mind a magazine helps. Even 1 from 4 mo ago! #cmworld

@melissacralph

 

@SFerika @palkoviz @CMIContent @NenadSenic Agreed. I’m willing to read longer articles in print than online. #cmworld

@AnatheaT

 

Columns in print are easy to read – on screen not so much – so why do we still do that to our long-form content? #cmworld

@ardath421

 

@FiveMinPro @CMIContent @NenadSenic I do agree I still buy mags and love some print stuff from tradeshow, but it ends in a bin #cmworld

@palkoviz

 

A1 – People never turn down an interview for a print magazine (they often do for online). Interesting little fact. #cmworld

@JoePulizzi

 

Q2: The best answer has already been given by @jkrohrs in his @audiencePRO book. Check out the photo: #cmworld http://t.co/IWJtytnr6M

@NenadSenic

 

A1: Utilizing print further enhances your marketing reach, and increases the odds of people remembering who you are. #cmworld

@Scripti_Ashley

 

Q2: Print is not dying. Daily print is in trouble, while magazines are on the rise, esp custom mags. http://bit.ly/1hJ9HLw #cmworld

@NenadSenic

 

@melissacralph have you tried feedly or flipboard? Works so nice and better than clogging ur email @tracibrowne #cmworld

@lttlewys

 

@ardath421 Maybe this is also because space is limited and editors need to prioritize more? #cmworld

@michelelinn

 

A2: I don’t think i’ll ever really think “Print is Dead.” #cmworld

@melissacralph

 

Q2: It’d be silly of any organization not to include print in their #contentmarketing efforts if it makes sense to their strategy. #cmworld

@NenadSenic

 

I still get several print mktg/bus pubs. #OldSchool, perhaps, but I read, clip and file. Sometimes better than online. #cmworld

@SusynEliseDuris

 

A1: Print can help break through clutter. Think how packed your inbox is, or newsfeed vs. your regular inbox #cmworld

@angusmacaulay

 

A1. I think people spend more time with print rather than online (I do). Online is more “scannable” & visual content #cmworld

@vegecomgirl

 

@ringo66 @CMIContent @NenadSenic Good point #cmworld

@palkoviz

 

@JoePulizzi Whaaaa?? Have some data to back that up? Any idea of the why? #cmworld

@lttlewys

 

Q1: With digital content overload, could print become a way to get through the clutter? Who would have thought. #longliveprint #cmworld

@MichaelMooneyy

 

A2: Print isn’t dead, but it should be supported with other marketing initiatives to reach the target audience. #cmworld

@wrightsprinting

 

A2: The business model of print is the one in trouble. As @NenadSenic says…people are ever engaging in the channel. #cmworld

@JoePulizzi

 

A1 Well written and designed print content can be both targeted at the lower level user and the higher level decision maker #cmworld

@bhas

 

Do kids read print at all? Magazines that is? wondering for the future and where we are heading #iamold #cmworld

@tracibrowne

 

A2: Total opportunity! Most of the people saying that are in the minority the numbers & profit are still in print #cmworld

@lttlewys

 

@lttlewys Flipboard doesn’t work for me but I’m trying out Feedly now. I like it. #cmworld

@melissacralph

 

Q2: What companies w effective custom mags know well is sth so simple like a recipe can boost your sales immensely. #cmworld

@NenadSenic

 

Q2: There is absolutely still opportunity. If print was truly dead, then magazines and newspapers wouldn’t still be printing. #cmworld

@Scripti_Ashley

 

@lttlewys Love Feedly! #cmworld

@wrightsprinting

 

@SFerika @CMIContent @NenadSenic Talking about IT Whitepapers – they print them themselves… me in @IKEA end up with lots of paper #CMWorld

@palkoviz

 

@CMIContent Not all audiences are alike: You may be surprised by how many of your consumers consider print their “go to resource” #cmworld

@apritchie

 

@lttlewys Sure…for #CCOmag – so much easier getting approval from ANYONE when you say it’s printed. It legitimizes. #cmworld

@JoePulizzi

 

@tracibrowne Yes, they do. If it’s produced for them and if it’s for free! #cmworld

@NenadSenic

 

Print is dead? Hardly. There are some verticals like tech, manufacturing that still use in major way. And audience that wants it. #cmworld

@SusynEliseDuris

 

@tracibrowne My kids still do and ask for them 😉 I need my Cosmo in my hands #cmworld

@lttlewys

 

A2 – I certainly know that that person is not pursuing all the avenues they can to reach their audience #cmworld

@FiveMinPro

 

Print is tangible. Even though we read a lot of online content, it sometimes feels less so #cmworld

@ardath421

 

@lttlewys @JoePulizzi I’ve heard the “fear” of seeing their own text/image vs. one produced by others has been part of the reason. #cmworld

@vegecomgirl

 

@SusynEliseDuris I absolutely agree! It’s also very therapeutic after being on computer all day. #CMWorld

@cmcphillips

 

@NenadSenic #CMWorld A2 – How true… LEGO, John Deere to name a few who do it right. cc @JoePulizzi

@ringo66

 

A2 – That marketing person probably only works in one aspect of the field & shouldn’t be trusted to handle all our marketing #cmworld

@z_Paper

 

@CMIContent Print is trustworthy! The printed word is still most often perceived as more credible than what can be found online. #CMWorld

@WPBrandStudio

 

@lttlewys I’m terrified of a day when I can’t get my vogue and Elle September issues in print #cmworld

@tracibrowne

 

7 Reasons to Consider Print for Your “non-traditional” #contentmarketing strategy http://contentmarketinginstitute.com/2012/10/print-content-strategy/ #cmworld

@JoePulizzi

 

@ardath421 I was channeling @soloportfolio when I made that comment 🙂 #cmworld

@michelelinn

 

Print pubs are like books to me. Yes I have online for both but I like the feel, the smell, to be able to dog-ear… #cmworld

@SusynEliseDuris

 

@JoePulizzi True. Because anyone can have a site, print adds validity. #cmworld

@InEveryLanguage

 

@JoePulizzi *eyeroll* Funny how #OldSchool still rulez the playground!! #cmworld

@lttlewys

 

@palkoviz @CMIContent @NenadSenic Agree, see lots of white papers and research reports getting printed for consumption/sharing #cmworld

@SFerika

 

I like print when I decide to do scrapbooking or create a collage of ideas. “Old School Pinterest” LOL #cmworld

@vegecomgirl

 

@ringo66 @NenadSenic @JoePulizzi My son LOVES the LEGO print out books that come with his sets. #cmworld

@Scripti_Ashley

 

So True—> MT @WPBrandStudioThe printed word is still most often perceived as more credible than what can be found online. #cmworld

@melissacralph

 

Q3: Do you think that 2014 will bring us a print resurgence for content marketers? What do you predict? #CMWorld

 

@lttlewys I never realized it, but having a print magazine became a competitive advantage for us. Go figure. #cmworld

@JoePulizzi

 

@Scripti_Ashley and why would I get at least 2 pieces of direct mail from #Google a year? #cmworld

@FiveMinPro

 

MT @SusynEliseDuris Print is dead? Hardly. There are some verticals like tech, manfg still use in major way. audience that wants it #cmworld

@tracibrowne

 

@nenadsenic – Definitely agree with the dominance of niche magazines over daily print #cmworld

@Ebyline

 

A2: Print is not right for every business nor is it for every type of communication/audience. As usual, strategy should come first. #cmworld

@TheCandiceAdams

 

Q3: That’s what I predicted for 2013. 🙂 @joepulizzi said, the jury’s still out on this. http://bit.ly/16vjnVW #cmworld

@NenadSenic

 

A2: Lots of hand-wringing a few yrs ago but I don’t hear it anymore. #cmworld

@soloportfolio

 

Q3: Well, The Newsweek is back in its print form. Branson’s Virgin last year decided to publish their employee mag in print again. #cmworld

@NenadSenic

 

A2: If it’s print, digital or on bathroom stall–our job is to get a brand message to people who can benefit from the product. #CMWorld

@MichaelMooneyy

 

@tracibrowne The only print my kids read are real books and @Lego_Group Magazine. #CMWorld

@cmcphillips

 

Q3: Even #CCOmag by @cmicontent is enjoyed in print. And I could go on and on. #cmworld

@NenadSenic

 

@JoePulizzi @lttlewys “… but having an “AWESOME” print magazine became a competitive advantage for us. Go figure. #cmworld #hazahh

@ringo66

 

@CMIContent A1: Customer retention — engage rather than “sell”. #CMWorld

@WPBrandStudio

 

@tracibrowne ROFL!! Rite?? I have discovered I love @INC in print!! Something about it! #cmworld

@lttlewys

 

@lttlewys I don’t know, I hear that phrase a lot from the “social media gurus” out there as well as the “SEO gurus” #cmworld

@FiveMinPro

 

A2: You can’t neglect the impact of print, especially in the developing world. There, print still holds its own with other media #cmworld

@bhas

 

A3: I hope so, @nenad. Nothing can beat the rich feel of paper and glossy photos. #cmworld

@soloportfolio

 

#CMWorld My perception as a reader is often that more thought has been put into the content print than online

@theBCPF

 

@NenadSenic Most marketers I talk to are still dismissing print. What a big, lost opportunity. #cmworld

@JoePulizzi

 

A3: I think print will become more targeted. Trade Mag are big still #cmworld

@melissacralph

 

Looking at #cmworld chat, I realized print become almost prestigious – it does give the customer the special feeling. Interesting.

@palkoviz

 

@StickyMktg Tie it in with variable printing & drive audience to pURL, we see higher conversions with this #cmworld

@wrightsprinting

 

@JoePulizzi Makes sense, old school mktg is still ruling the world, we just tend to get buried in our environment and forget that #cmworld

@lttlewys

 

A3 – Print will certainly have a “resurgence” at some point but I don’t think 2014 is the year. I think it will still drop some #cmworld

@FiveMinPro

 

@palkoviz That’s a great way to look at it! Did you see that @NenadSenic? “Prestigious!” #CMWorld

@CMIContent

 

A#: Targeted, boutique style books will gain steam for sure. #CMWorld

@ringo66

 

@tracibrowne @lttlewys Can’t imagine trying to wade through a September edition of @voguemagazine online. #noThankYou #PrintPlease #cmworld

@SFerika

 

A3 I think print will see a resurgence when quality content sees a resurgence #cmworld

@tracibrowne

 

@vegecomgirl Yes! REAL (tangible) inspiration boards are fabulous!! #cmworld

@TheCandiceAdams

 

I think you have to do both – offline and online – for true marketing, campaign integration. Depends on aud to what % is. #cmworld

@SusynEliseDuris

 

@JoePulizzi You’re spot on there, Joe. Print is a lovely word to wave in front of interesting people. #cmworld

@soloportfolio

 

A3 Hmm, I actually haven’t given it much thought. I tell clients to consult other experts when it comes to print. #cmworld

@Scripti_Ashley

 

@palkoviz @CMIContent @NenadSenic certainly & how many web articles do you go back and read over & over & over? #cmworld

@FiveMinPro

 

Resurgence = strong word, but I think acceptance for print will increase in ’14. #cmworld

@mikemyers614

 

@tracibrowne My 6-year old loves print magazines as well. I think there is that excitement of getting something in the mail, though #cmworld

@michelelinn

 

A3: clients will want to figure out digital content marketing first, then realize they need print to add umph to program #cmworld

@angusmacaulay

 

@michelelinn don’t blame them…I’m thrilled to get just about anything in the mail that’s not a bill #cmworld

@tracibrowne

 

A3: Absolutely, look at http://allrecipes.com launching a print publication #cmworld

@wrightsprinting

 

A3 – I think it depends on the results people see from how they use it. I think people have forgotten how to use it effectively #cmworld

@z_Paper

 

@tracibrowne @SusynEliseDuris Also add almost all verticals in regions where penetration of digital and mobile is lower #cmworld

@bhas

 

@angusmacaulay Quite the reverse of not too long ago, don’t you think? #CMWorld

@CMIContent

 

@Scripti_Ashley Good for you! Awesome! #cmworld

@FiveMinPro

 

@TheCandiceAdams Totally! While online is nice, there’s that tactile piece, especially when you’re creating something #cmworld

@vegecomgirl

 

I think #print carries bit of cache in our industry as folks know there’s a bit of hard work behind it… #CMWorld

@ringo66

 

@CMIContent @NenadSenic Thanks, it just made me think – all the companies who have print mags for customer sell higher end goods #cmworld

@palkoviz

 

@bhas @tracibrowne good point. #cmworld

@SusynEliseDuris

 

Thinking maybe print should be for evergreen content…I often read my mags a few weeks after they arrive #cmworld

@tracibrowne

 

A3 if marketers only use digital methods to reach prospects/clients, they’re missing out on a lot of folks I know #cmworld

@SFerika

 

@ringo66 Do you prefer designing for print or designing for digital? #CMWorld

@cmcphillips

 

@melissacralph I was thinking about hopping onto #googlepluschat later, but I’m not sure if is happening today or not. #cmworld

@Scripti_Ashley

 

@tracibrowne Perhaps a bit different, but I much rather get a holiday card in the mail than via email. Something about print . . #cmworld

@michelelinn

 

@CMIContent @wrightsprinting You actually see bloggers also taking their posts to print and not just in food! #cmworld

@vegecomgirl

 

.@angusmacaulay A3: The way I see it, print can be seen as the coup de grace, or the icing on the digital content cake #cmworld

@bhas

 

Print takes the pressure of “right now” away – it’s not going anywhere #cmworld

@ardath421

 

@tracibrowne I actually unsubscribed from a bunch this year so I can catch up on the backlog I have here. #CMWorld

@cmcphillips

 

@Scripti_Ashley I never know when that one is happening. Its really just a toss in the air each week. #cmworld

@melissacralph

 

.@CMIContent I think print & digital will continue to understand how to compliment each other. #cmworld (1/2)

@LukeNPC

 

A3: clients may want to wait re print, agencies should push it’s right. If you’re agency doesn’t, are you missing an opportunity? #cmworld

@angusmacaulay

 

Q4: Can one print piece be used for both customer acquisition & retention? Or do you need specifically different content? #CMWorld

 

@michelelinn nothing says I couldn’t be bothered like an e-card #cmworld

@tracibrowne

 

@FiveMinPro @CMIContent @NenadSenic I do with @evernote #cmworld, but I pay for mags only in print #cmworld

@palkoviz

 

Q4: Both. Best brochures or catalogues today are produced so they can bring in new customers as well as retain the existing. #cmworld

@NenadSenic

 

@angusmacaulay often they don’t make that leap they just pound digital harder & harder #cmworld

@FiveMinPro

 

@cmcphillips #CMWorld Digital is fun and challenging at times, but my heart will also be with print.

@ringo66

 

@ringo66 That’s my boy. 🙂 #cmworld

@NenadSenic

 

Very gd pt! MT @SFerika A3 if mrktrs only use dig methods to reach prospects/clients, they’re missing out on a lot of folks I know #cmworld

@SusynEliseDuris

 

A4: Print needs to be engaging and informative – perfect for customer retention/acquisition! #cmworld

@melissacralph

 

 

A4: Can be possible, but most likely need unique content for different stages in the buying process. #CMWorld

@TylerHakes

 

A4 – You can absolutely use it for both it just takes planning & thought ahead of time! #cmworld

@z_Paper

 

@CMIContent A4 – Once again, look to LEGO magazine for the answer! They retain customers and attract new ones with one each issue! #CMWorld

@ringo66

 

@CMIContent Was just discussing this topic with @pamkozelka & @tracibrowne this morning! #CMWorld

@cmcphillips

 

Good lessons for marketers as well >> @tracibrowne: nothing says I couldn’t be bothered like an e-card #cmworld

@michelelinn

 

For many businesses retention and acquisition is one in the same #cmworld

@tracibrowne

 

Yes MT @CMIContent @NenadSenic: Q4: Both. Best brochures, catalogues are produced so they can bring in new custs, retain existing. #cmworld

@SusynEliseDuris

 

A3 it depends on how you expect your audience to use it. Writing white papers just because its a marketing trend isn’t beneficial #cmworld

@TheCandiceAdams

 

We create separate pieces for retention and acquisition…different audiences! #cmworld

@mikemyers614

 

@michelelinn @LukeNPC Being able to integrate print & digital will difficult but the best way to move forward. #cmworld

@melissacralph

 

A4: All content can be used for customers! You need to create content that appeals and engages #cmworld

@lttlewys

 

 

A4. If you need to separate the 2, you can repurpose the same content for both audiences. #cmworld

@vegecomgirl

 

A4: Most times not, the groups are at different stages of the sales cycle, you need to communicate differently with each grp #cmworld

@wrightsprinting

 

@TheCandiceAdams Right. With any #content or #marketing, you must be methodical, have purpose, and be on brand. #cmworld

@SusynEliseDuris

 

A4 – Depending upon the print piece size & your strategy. This is what separates the good from the bad & the great! #cmworld

@FiveMinPro

 

@mikemyers614 Are the pieces completely different? Or is there some shared content that applies to both audiences? #CMWorld

@CMIContent

 

@CMIContent Yes, but now that brands have their digital, they need to leverage them etc. But print still works, for ecom too #cmworld

@angusmacaulay

 

@tracibrowne @michelelinn That’s hilarious. Even better than a plain old e-card is one that takes two minutes to load. #thanksalot #cmworld

@soloportfolio

 

Top popular tags webtech: 1^ #cmworld 2^ #marketing 3^ #Tech 4^ #ip2014 5^ #AAPDrama

@top_webtech

 

BTW, Look at the Brits. Their branded print is effective, amazing, really perfect. Lots to learn from them! #cmworld

@NenadSenic

 

A4 during the holidays, @ModCloth sent me a great print catalog that reinforced brand + worked well for clients/prospects #cmworld

@SFerika

 

@soloportfolio @michelelinn in all fairness tho, a marketing friend of mine showed me her co e-card and it was awesome #exceptions #cmworld

@tracibrowne

 

@NenadSenic Examples? I’m curious! #cmworld

@melissacralph

 

@NenadSenic Do tell more! #cmworld

@Scripti_Ashley

 

@FiveMinPro I don’t know, I can think of some awesome presentations 2b super creative & separate content in same piece. can b witty #cmworld

@mayaREguru

 

@webber_karen Ha! Why even bother at that point? #cmworld

@michelelinn

 

@NenadSenic You’re absolutely right, Nenad. Magazines from the UK are especially rich and well designed. #cmworld

@soloportfolio

 

@CMIContent A3: as content strategies evolve it’s an area digital marketers need to utilise more. #CMWorld

@joapet

 

@melissacralph @scripti_ashley Just walking On Oxford Street, I picked a mag from each store/brand. 🙂 #cmworld

@NenadSenic

 

Perhaps as marketers we value print personally Because we understand it costs more to produce…so we appreciate the investment more #cmworld

@tracibrowne

 

@SusynEliseDuris @TheCandiceAdams exactly! “have a purpose” is key…doing things for the sake of doing things achieves nothing #cmworld

@FiveMinPro

 

@melissacralph It’s also a really fun challenge. So much opportunity and no right way (re. integrating print and digital) #cmworld

@michelelinn

 

@SFerika Love @ModCloth! I also received that catalog. It’s a great way DM & also for bounce-backs (to be shared) #cmworld

@vegecomgirl

 

Q5: Do you use print more as a stand alone, or as part of an integrated marketing mix? #CMWorld

 

A4 Disagree. Customers solved problem prospects are focused on – different content for each. What can customers do next? #cmworld

@ardath421

 

Q5: I always advocate integration of many channels, as it makes sense in your case. #cmworld

@NenadSenic

 

@NenadSenic @melissacralph I love that kind of print advertising. I always pick up store/brand mags when I can ever find them. #cmworld

@Scripti_Ashley

 

@michelelinn It’s charting your own path on a new sea – a bit poetic but still true! #cmworld

@melissacralph

 

@CMIContent A4: given most budgets, most print needs to both acquire and retain. But, depends on audience, transaction, conversion #cmworld

@Blochhead

 

@mayaREguru oh absolutely. You can do it both ways for sure. If you do do both it requires a much greater effort ahead of time. #cmworld

@FiveMinPro

 

@tracibrowne Cost, time, etc. – a definite investment, but if done well, the benefit can be so great. #CMWorld

@CMIContent

 

Q5: Even the best mag won’t do much good if your entire org doesn’t live up to buyers’ expectations. http://bit.ly/WK8Nm5 #cmworld

@NenadSenic

 

A5 I am definitely seeing the value in investing the time to integrate everything…time spent now is saved later #cmworld

@tracibrowne

 

As customer care & marketing continue 2 blend print will become a stronger vehicle. Back to sincere & useful – not just selling. #cmworld

@TheCandiceAdams

 

.@ardath421 Digital is out of sight out of mind. I have so much good stuff lying unread in my HDD. A book in front of me gets read. #cmworld

@bhas

 

Q5: always integrated, we want to drive them to do something and measure ROI #cmworld

@wrightsprinting

 

@melissacralph I like that #cmworld

1/21/2014 11:27 am

@michelelinn

 

A5: Integrated for sure. Tie to digital for better measurement and to capture prospects via other channels. #CMWorld

@TylerHakes

 

A5: All marketing pieces should work together, be aligned with the brand message and be available to all platforms/community #cmworld

@lttlewys

 

@tracibrowne @soloportfolio @michelelinn Interesting, I actually thought that a print card from a company is better than e-card. #cmworld

@palkoviz

 

Yes! Knowing your mix is key @NenadSenic Q5: I always advocate integration of many channels, as it makes sense in your case. #cmworld

@TheCandiceAdams

 

While some mail-order & #ecommerce product online catalogs, there is an audience that gets excited for print version #cmworld

@vegecomgirl

 

Q5: I do “both”, print and “online. #cmworld

@NenadSenic

 

#CMWorld Q5: Both ways, but mostly integrated, having a few stand-alones for impact is good. Right now DM works because very little is sent

@mayaREguru

 

@tracibrowne @soloportfolio @michelelinn You can do an awesome & sincere e-card but like everything you have to MAKE it effective! #cmworld

@z_Paper

 

Thanks! RT @LukeNPC Great example of print see @nivea solar cell phone charger in magazine ad. http://www.youtube.com/watch?v=UYy1GmJgFXA #cmworld

@michelelinn

 

A5: All marketing should be integrated into a companies over all strategy. #cmworld

@Scripti_Ashley

 

A5: Can anything be standalone any more? #cmworld

@mikemyers614

 

@CMIContent Everything should be integrated. Web, print, audio, non-English-don’t care what. All content should be part of plan. #CMWorld

@InEveryLanguage

 

@NenadSenic Agree. Integr – yes. Should also be able to stand on own or part of something. Never know where someone is in “cycle”. #cmworld

@SusynEliseDuris

 

Q5: Definitely integrated. Consistency is key. #cmworld

@apritchie

 

@mayaREguru Interesting – how do you decide which to integrate? #CMWorld

@CMIContent

 

A5: integrate always! You need a plan that utilizes all of your strengths – print/digital are parts of a good MKT mix #cmworld

@melissacralph

 

.@bhas I hear you! But it’s because I can read it when I want – not grab it out of the stream as it rushes past 🙂 #cmworld

@ardath421

 

All content should be guided by the same themes and overall objectives, so integrating print and digital strengthens efforts #cmworld

@webber_karen

 

A5 – NEVER use ANY channel as a stand alone channel….EVER! (I am yelling at the monitor “NOOOOOOOO!”) #cmworld

@FiveMinPro

 

Print definitely seems like the cherry on top of a great digital strategy. It’s difficult to imagine print marketing alone. #cmworld

@Ebyline

 

.@CMIContent A5: Playing print and digital off one another strengthens both mix and reach. It’s about reinforcing the message. #cmworld

@ESevitz

 

@mikemyers614 Absolutely! But I guess in theory it would be coordinated and theoretically integrated, Catch 22 #CMWorld

@mayaREguru

 

If y’all start seeing spambot, don’t forget that you can jump in the Nurph channel. http://nurph.com/cmworld# it has a spam blocker. #cmworld

@Scripti_Ashley

 

@NenadSenic What are some of your favorite examples of print from the UK? #cmworld

@michelelinn

 

A5: Best if it can be integrated. But make sure your print content is worthy of print. Excellent visuals, deep-dive content. #cmworld

@soloportfolio

 

Q5 – Integrating as many channels together into one campaign is what maximizes the chances of its success! #cmworld

@z_Paper

 

@FiveMinPro I think we’re all in agreement on this one! #CMWorld

@CMIContent

 

.@CMIContent @webber_karen Absolutely! Integration is key; otherwise you’re working against yourself. #cmworld

@ESevitz

 

@SusynEliseDuris @soloportfolio @NenadSenic Case in point: Monocle magazine http://monocle.com/ — gorgeous print mag #cmworld

@SFerika

 

@CMIContent Goodness gracious I hope so I don’t think my head can be banged against anything else today! hehehe #cmworld

@FiveMinPro

 

@soloportfolio Right. Print for the sake of print isn’t good strategy. Make sure it fits your brand and audience interest/need. #cmworld

@SusynEliseDuris

 

@CMIContent to use Monocle as an example again, in addition to a hefty print mag they have a ton of audio content on their website #cmworld

@SFerika

 

Q6: How can the notion of “unplugging” be used to the benefit of a print content marketer? #CMWorld

 

@SFerika @soloportfolio @NenadSenic I still go crazy over Williams and Sonoma and CB2! #cmworld

@SusynEliseDuris

 

.@ardath421 Digital is overwhelming that way. Your laptop or mobile phone is like the Tardis. You can read only so much physical #cmworld

@bhas

 

@Ebyline or anything alone for that matter #cmworld

@z_Paper

 

Q6: Due to online overload, some find print to be rare, which means for many it feels special or, how ironic, new. #cmworld

@NenadSenic

 

Q6: Instagram on weekends is full of photos of print magazines people read on their time off. 🙂 #cmworld

@NenadSenic

 

A5 Integration of channels goes to consistency of story and (as Robert Rose would say) orchestrates the reception of the narrative #cmworld

@ardath421

 

A6 ooooh, that’s a really good question…very deep #cmworld

@tracibrowne

 

Q6: Deloitte study: The overwhelming majority of people prefer to read magazine content in print. #cmworld

@NenadSenic

 

@bhas Smartphone=Tardis! Love the analogy! #cmworld

@melissacralph

 

Q6: Deloitte study: Just a third of tablet owners use them to access magazines. #cmworld

@NenadSenic

 

@CMIContent as long as design is integrated, can be fit into a campaign. If I need an attn grabber I may decide to add to campaign #CMWorld

@mayaREguru

 

@tracibrowne Thank you, I was pleased with this one. 🙂 #CMWorld

@cmcphillips

 

@SusynEliseDuris @soloportfolio @NenadSenic Love how @WilliamsSonoma includes great recipe content in their catalog #cmworld

@SFerika

 

Q6: It’s not enough to be free, the mag has to be valued enough by the customer to be picked up & so needs strong editorial content #cmworld

@NenadSenic

 

Print can allow a brand to zig when competitors are zagging (is that a verb?) #cmworld

@mikemyers614

 

@SusynEliseDuris @SFerika @soloportfolio @NenadSenic and west elm…. and pottery barn… #cmworld

@TheCandiceAdams

 

A5 – oh and integration does not mean duplication people! #cmworld

@z_Paper

 

They are “unplugged” and still using Instagram to show the world what their reading! LOL @NenadSenic @CMIContent #CMWorld

@ringo66

 

@CMIContent If I find I am sending it more than 5 times or so I may replace another piece or integrate. Good way to test… #CMWorld

@mayaREguru

 

. @CMIContent @NenadSenic It’s like fashion. Old becomes new, new becomes old and the cycle continues. #cmworld

@bhas

 

@NenadSenic Instagrams of their print – irony! Doesn’t sound like they are unplugging too well. #CMWorld

@CMIContent

 

@CMIContent REponsiveness to new concepts without a major printing commitment #CMWorld

@mayaREguru

 

A6 give people the opportunity to get lost in print…like they would a well written book. Show them the investment was worth it #cmworld

@tracibrowne

 

@CMIContent A6 folks who unplug on vacation often bring a stack of print materials w/them; get in their hands! #cmworld

@SFerika

 

@lttlewys Lurking on #cmworld, and thinking that defining the fundamentals vs “old school” would be an interesting chat. @JoePulizzi

@SJAbbott

 

.@CMIContent A6: In the context of today’s digital clutter, print stands out. Use print as keystone to anchor the digital message #cmworld

@ESevitz

 

A lot of “unplugging” occurs on wknds. If you posn content right, you could hit print gold when people aren’t distracted to view. #cmworld

@SusynEliseDuris

 

A6 – Unplugging can be leveraged as a concept by accentuating the tactile elements of print. Make your marketing Feel real! #cmworld

@z_Paper

 

A6: No one needs to “unplug” from print – unless the piece is selling too hard. Soft sell, give value, entertain, beautiful design #cmworld

@angusmacaulay

 

@lttlewys @NenadSenic many magazines have clunky interface for subscribers to access the e-mags (have had a few fail to work) #cmworld

@SFerika

 

@TheCandiceAdams @SFerika @soloportfolio @NenadSenic oh, West Elm. Just opened store in #PaloAlto. #cmworld

@SusynEliseDuris

 

.@CMIContent MUST be integrated Neither digital or print is good enough on own – give audience ability to choose method to consume #cmworld

@LukeNPC

 

Q6. I unplug from electronics but not from print. I relax with print. So, a great opportunity if content is right #cmworld

@michelelinn

 

@SJAbbott @lttlewys @JoePulizzi We like that! #CMWorld

@CMIContent

 

A6 unplugged often means time to think deeply…give your audience something to really chew on…not just another to-do #cmworld

@tracibrowne

 

Big myth is it’s choice between print/digital. It’s not Readers want option to choose in the moment – don’t make decision for them #cmworld

@LukeNPC

 

#CMWorld I am a print whore, I love my paper mags, like Wired, it’s just the feeling of having and collecting it.

@mayaREguru

 

@SFerika I definitely fall into that camp;. #CMWorld

@cmcphillips

 

@LukeNPC Totally! I buy paper and digital of many books and mags, I still want a big wood paneled library someday #CMWorld

@mayaREguru

 

@NenadSenic Ha — and I should have known as I read the questions! #cmworld .. Great list of examples from the UK

@michelelinn

 

@pamkozelka You’re here too. Everybody’s here. Like a reunion. @michelelinn #cmworld

@NenadSenic

 

@SFerika @SusynEliseDuris I agree re @WilliamSonoma. More catalogues morphing into mags. Can you think of others you like? #cmworld

@soloportfolio

 

+1 @tracibrowne: A6 unplugged often means time to think deeply…give your audience something to really chew on…not another to-do #cmworld

@michelelinn

 

@soloportfolio @SFerika @SusynEliseDuris @WilliamSonoma You mean magalogues? #cmworld

@NenadSenic

 

Q7: What are some ways to publish print content for mobile readers? Do you publish it as an app or are there better ways? #CMWorld

 

@NenadSenic @pamkozelka @michelelinn It’s the @nenadsenic fan club! #CMWorld

@CMIContent

 

Q7: Always ask yourself, what is the most effective way to ‘distribute’ content on that channel. #cmworld

@NenadSenic

 

@soloportfolio @SFerika @SusynEliseDuris My kids love the American Girl catalogs… each have their own story along with product. #CMWorld

@ringo66

 

Q7: So, yes, as an app, but an interactive and dynamic enough app. Just a shinier copy of print won’t work. #cmworld

@NenadSenic

 

@soloportfolio @SFerika @Williamsonoma CB2. Love it!! #cmworld

@SusynEliseDuris

 

@CMIContent If digital is like fastfood, print must be good enough so that they want to spend their time with it #cmworld

@palkoviz

 

@mayaREguru I agree! The design of WIRED is awesome. Also love HBR’s design. Simple and elegant. #cmworld

@soloportfolio

 

@CMIContent A6: It’s a curated source, filtering out the noise of the web #CMWorld

@joapet

 

@lttlewys I’d be curious if they’re accessing for the first time or referencing one already read #cmworld

@LukeNPC

 

A7 I personally love when companies have their own mobile app. But it must be done well, and be easy to use. #cmworld

@Scripti_Ashley

 

@CMIContent A7: Having a user-friendly mobile interface helps. Something clean and easy to read #CMWorld

@joapet

 

@ringo66 @soloportfolio @SFerika Also, always loved my #FranklinCovey catalogs! #cmworld

@SusynEliseDuris

 

@soloportfolio @SusynEliseDuris @WilliamSonoma Hmmm good content in @KingArthurFlour and #Penzeys catalogs too #cmworld

@SFerika

 

.@CMIContent A7: Responsive design adjusts content based on user’s device rather than a one-size-fits-none mobile solution. #cmworld

@ESevitz

 

A7: print content should be repackaged as needed for mobile. Responsive design let’s content go across devices #cmworld

@angusmacaulay

 

@NenadSenic @CMIContent @pamkozelka @michelelinn Hello, my name is Chopped Liver!!! LOL #CMWorld

@ringo66

 

@SFerika @soloportfolio @Williamsonoma @KingArthurFlour love #Penzeys. #cmworld

@SusynEliseDuris

 

@SFerika @SusynEliseDuris Good tips! Thanks! #cmworld

@soloportfolio

 

@ringo66 @NenadSenic @pamkozelka @michelelinn You weren’t on that tweet! Sorry! #CMWorld

@cmcphillips

 

@soloportfolio @SFerika of course! #cmworld

@SusynEliseDuris

 

@LukeNPC I do it too to support the author/publisher, and show my kids what a book/magazine looks like. LOL #CMWorld

@mayaREguru

 

A7 I’d love to see more brands push out magazines/content updates to my e-book library on my tablet #cmworld

@SFerika

 

Best thing about print? You have audiences COMPLETE attention. How many distractions are popping up on your screen right now? #cmworld

@LukeNPC

 

A7: Need to make it easier for consumers that it’s adaptable to all tech. Of course, I am biased working @Readz 😉 #cmworld

@lttlewys

 

A7 I like New Republic online mag…option to “listen” to the articles or read and bookmarks so you can pick up on another device #cmworld

@tracibrowne

 

@LukeNPC Absolutelt – what a great point! #CMWorld

@CMIContent

 

And if you are doing print mags, relationships with #iOS and #Android are a must. #cmworld

@SusynEliseDuris

 

@NenadSenic agree, different tactics when integrating channels is still necessary. Integrate don’t duplicate #cmworld

@z_Paper

 

@SFerika Ugh! I don’t want that… I don’t want all the content just some stuff, I don’t want to pushed, too #cmworld

@lttlewys

 

@soloportfolio yup. just got a mag for the first time at the airport, trying to recall what it was, I loved it. And Wired, texture! #CMWorld

@mayaREguru

 

13 Powerful #Stats On How Content #Marketing Generates Leads http://bit.ly/1cjUURS via @B2Community #cmworld

@anametrix

 

#CMWorld sorry in and out juggling kids and work. =) Right @follr ?

@mayaREguru

 

@SusynEliseDuris Yes, @ringo66 knows that well, re: #CCOMag! #CMWorld

@cmcphillips

 

Re: New Republic – many articles are also audio so when I only have my phone I can listen instead of read #smallscreensolution #cmworld

@tracibrowne

 

.@CMIContent we have an offer – we will give a free digital flipbook for publications we print. 1 PDF gets you print AND digital #cmworld

@LukeNPC

 

The words involvement and engagement have finally replaced the words interruption and intrusion http://buff.ly/1aOooaN #content #CMWorld

@PWEISSbr

 

Q8: Traditional publishers have integrated print, online & broadcast for yrs. What best practices can content marketers apply? #CMWorld

 

Yep! Make sure the content is WORTHY of it! MT @LukeNPC Best thing about print? You have audiences COMPLETE attention #cmworld

@TheCandiceAdams

 

Q8: For me the best practice to copy is @peoplemag. They have successfully integrated all (marketing channels), incl #socialmedia. #cmworld

@NenadSenic

 

@lttlewys Well of course I want to have a profile so I can opt-in just for what I want. I dream big! 🙂 #cmworld

@SFerika

 

@SFerika Would they look identical to the magazine or would the formatting be different? #cmworld

@michelelinn

 

 

 

Q8: Follow what @peoplemag does w/ their content, how it’s developed across all channels and adapted to each. Amazing! #cmworld

@NenadSenic

 

@cmcphillips @ringo66 I love the “Court Jester of CMI” tag on the bio. #cmworld

@SusynEliseDuris

 

Has anyone seen Nancy Duarte’s multi-media version of her book Resonate? Really good http://resonate.duarte.com/#page0 #cmworld

@ardath421

 

@lttlewys @sferika forgot to wave earlier, so I am doing it now. #cmworld

@SusynEliseDuris

 

@ardath421 Great example, thanks for sharing, Ardath! #CMWorld

@CMIContent

 

.@Scripti_Ashley Agreed – too often, apps are replica of site #cmworld

@LukeNPC

 

@SusynEliseDuris @cmcphillips Thx – One of the many hats that I am proud to wear! ; ) #Cmworld

@ringo66

 

A8: One lesson from publishers is to choose an audience and be #focused. #cmworld

@mikemyers614

 

@NenadSenic Yes! I <3 my @peoplemag VIP via @klout they are doing it well, and enjoy the emails. The mag too but so much $$ #CMWorld

@mayaREguru

 

Question for the group… who all here is a print ad expert? I need to add you to my list of resources! #cmworld

@Scripti_Ashley

 

thanks! have to check that out MT @ardath421 … Nancy Duarte’s multi-media version of her book Resonate? http://resonate.duarte.com/#page0 #cmworld

@tracibrowne

 

@ringo66 @cmcphillips Just don’t hate me because I’m a #Steelers fan. #cmworld

@SusynEliseDuris

 

A8 I think @MarthaStewart’s magazines do an amazing job in integrating across print, Web, radio and video. #cmworld

@SFerika

 

@SusynEliseDuris Oh you just made @ringo66’s day! #CMWorld

@cmcphillips

 

Don’t just repeat the same approach on every platform. Play to the strengths of each; structure to reinforce one another. #cmworld

@JakeDParent

 

A8: Tailoring channel to content! We tweet about @KimKardashian clothing choices but they aren’t worthy of a 4 page investigation. #cmworld

@TheCandiceAdams

 

@LukeNPC Have you ever checked out @apptive? They are great at making mobile apps exactly how they should be. #cmworld

@Scripti_Ashley

 

@SFerika add Oprah’s print and digital assets to the mix, too. #cmworld

@SusynEliseDuris

 

@Scripti_Ashley I used to be, Editorial and Graphic Design, still can do it. If you need anything I can try to help. #CMworld

@mayaREguru

 

@SFerika Thanks for the example. #cmworld

@NenadSenic

 

U just stole my heart- PA born & raised! @SusynEliseDuris: @ringo66 @cmcphillips Just don’t hate me because I’m a #Steelers fan. #cmworld

@ringo66

 

@michelelinn I want an interactive digital experience w/the content, +social sharing ability, not just a PDF of the magazine #cmworld

@SFerika

 

Since no one’s asked this yet…I will. Any B2B examples of good integration? Surely there is a trade org somewhere no? #cmworld

@tracibrowne

 

A8 traditional publishers have a quality and relevance filter that online world is missing. Good lesson for content mktrs. #cmworld

@samfiorella

 

A8: the best trad publishers use digital for interactive tools, real time reporting. Print for long for storytelling. #cmworld

@angusmacaulay

 

@SFerika I agree. I’m going to check out what Martha Stewart does per your tweet. Great examples are often outside industry #cmworld

@michelelinn

 

@tracibrowne SAP, Oracle, Cisco come to quick mind. #cmworld

@SusynEliseDuris

 

New to #contentmarketing? Or want to change your approach? Take the 101 workshop at CM World Sydney. http://cmi.go2cloud.org/SHu #cmworld

@ContentScience

 

Q9: What kind of changes — if any — should marketers make when they publish a print story online? #CMWorld

 

@CMIContent @SFerika @MarthaStewart Agree! Their #Instagram videos are really useful too; consistent with what I’d expect from them #CMWorld

@apritchie

 

Q9: To make the most of your #contentmarketing, you have to understand the context and reach of various online platforms by @gayvee #cmworld

@NenadSenic

 

Q9: If you repurpose sth from print on your blog, make it more blog-like. #cmworld

@NenadSenic

 

Hmmm. . . anyone? @tracibrowne: Any B2B examples of good integration? Surely there is a trade org somewhere no? #cmworld

@michelelinn

 

@tracibrowne most of the associations I’ve belonged to have had silo’d content. Print and web haven’t felt connected. #cmworld

@SFerika

 

Q9: This may include making it shorter, w/ shorter paragraphs, using bullet points, etc. #SEO should play a role too. #cmworld

@NenadSenic

 

A9 Feature pictures of kittens! no matter what the topic #cmworld

@tracibrowne

 

A9 Add white space – break it up to ease reading on a screen #cmworld

@ardath421

 

.@Scripti_Ashley Uh-oh…be careful of people who bill themselves as “expert” lol #warningsigns #cmworld

@ESevitz

 

@tracibrowne Yes, Siemens. I am looking for the other, can’t remember the name now. #cmworld

@NenadSenic

 

@CMIContent include links to more info, connect me w/author/subject’s twitter handle, use video or interactivity if you can #cmworld

@SFerika

 

A9: Digital version of a print story is a great place to show more examples, links, additions, correx, etc. #CMWorld

@ringo66

 

A9: Get to the point faster and emphasize CTA #cmworld

@mikemyers614

 

@CMIContent Focus more on the readers and their needs, and less on pushing your brand objectives. #cmworld

@apritchie

 

A9. I like that you can add links and more interactive content in online stories. #cmworld

@michelelinn

 

.@CMIContent A9: Web voice should be different from print to accommodate shorter attention spans. Get to the point, fast! #cmworld

@ESevitz

 

@tracibrowne or pugs 😉 #cmworld

@SFerika

 

@tracibrowne And Gemalto. #cmworld

@NenadSenic

 

@SusynEliseDuris I’d love to see their print stuff…like a lot of the online #cmworld

@tracibrowne

 

@SFerika @CMIContent Yes, for the love of Pete, please start adding in info links on the author, make it easy to share #cmworld

@lttlewys

 

@ESevitz Very true, but if I’m going to put someone in my resource/referral base I really hope that they are an expert, lol. #cmworld

@Scripti_Ashley

 

A9 Converting print article online? Understand “bite-sized” attn. span of online readers/devices. #cmworld

@samfiorella

 

.@CMIContent A9: Make it more timely. Connect the dots to something that just happened. #CMWorld

@bex__

 

@LukeNPC I’m self-employed as a consultant. Working w/a number of start-ups on content marketing. Primarily blogs as digital pubs #cmworld

@SFerika

 

@tracibrowne I think if you attend events regularly, print materials are a must but within reason. #B2B #cmworld

@SusynEliseDuris

 

.@CMIContent make it easily shareable and add hyperlinks (for more info) where it’s relevant #cmworld

@LukeNPC

 

@SFerika That’s what I see as well…or just pdf of print online #cmworld #tradepubs

@tracibrowne

 

A9: Depends. Sometimes we run something in print that won’t work online. Otherwise: shorten, change title, links, etc. The basics. #cmworld

@soloportfolio

 

@samfiorella Oddly, I feel like my attention spam in shorter when reading print. I always wish for a ctrl-f when reading print. #cmworld

@Scripti_Ashley

 

.@CMIContent A9: And throw layout out the window. It should be just as powerful when read plain-text (pocket, rss readers, etc.) #CMWorld

@bex__

 

Q10: What are some of your favorite examples of content marketing through print?#CMWorld

@CMIContent

 

Q10: Gosh, there are so many. As you may know, I collect branded print from round the world (always happy w/ new deliveries 😉 #cmworld

@NenadSenic

 

Q10: Some will be discussed in the next issue of #CCOmag, out in February, right @soloportfolio? #cmworld

@NenadSenic

 

Q10: The Roger Collective, an employee magazine by Branson’s Virgin. http://bit.ly/1juKuEY #cmworld

@NenadSenic

 

Q10: ThinkMoney by @TDAmeriTrade http://bit.ly/5Bieb #cmworld

@NenadSenic

 

Q10: Do Not Disturb by @BestWesternGB http://bit.ly/LOyHpP #cmworld

@NenadSenic

 

@CMIContent #CCOmag… but I might be a little biased. #CMWorld

@ringo66

 

Q10: @CompletelyLDN by a real estate agency is by far my favorite, it’s also very effective! http://bit.ly/LOyJhG #cmworld

@NenadSenic

 

Q10: I a managing editor of a print mag by a small company aimed at doctors and dentists http://bit.ly/LOyQtx #cmworld

@NenadSenic

 

@NenadSenic You are a treasure trove of great examples! #cmworld

@michelelinn

 

@NenadSenic Awesome examples! Thanks, Nenad! #CMWorld

@CMIContent

 

Question for the group…does anyone currently print a publication? Do you offer a digital version? #cmworld

@LukeNPC

 

@michelelinn I could go on for hours. 🙂 #cmworld

@NenadSenic

 

@priteshpatel9 @michelelinn @tracibrowne I said SAP, Cisco, Oracle. Akamai, too. #cmworld

@SusynEliseDuris

 

@NenadSenic #ThinkMoney is awesome. #CMWorld

@ringo66

 

@LukeNPC Our #CCOMagazine has both a print and digital edition: http://www.ccomagazine.com #CMWorld

@CMIContent

 

My collection even includes the mag by Lamborghini. 🙂 #cmworld

@NenadSenic

 

Did we miss your question in today’s chat? Email cathy[at]http://contentinstitute.com and we’ll be in touch. #CMWorld

@CMIContent

 

A10: @JohnDeere’s “The Furrow” is a great example (and oldest too)! #CMWorld

@ringo66

 

It’s over? #cmworld

@NenadSenic

 

Thanks @NenadSenic for the amazing info, @CMIContent for moderating and you all for the great conversation. #cmworld

@SusynEliseDuris

 

Thank you @NenadSenic for your great insights on print & content marketing! Great info for us all. #CMWorld

@CMIContent

 

.@CMIContent A10: @Wegmans Menu magazine. #CMWorld

@bex__

 

@CMIContent Q10: @Nike “Better World” campaign has some of my favorite print marketing. Visually modern and effective #cmworld

@eddieyoon_

 

Follow @NenadSenic’s work at Disput: http://disput.si/ #CMWorld

@CMIContent

 

.@CMIContent I really enjoyed the chat! I found this article this morning by Mr. Magazine – very relevant #cmworld http://ow.ly/sNqmi

@LukeNPC