Professional Development: A #CMWorld Twitter Chat with Erika Heald

Capture-2One thing that many of us have in common is that we did not start our careers in content marketing but rather arrived here from many different paths, whether it be marketing, journalism, public relations and much more. And, as this discipline evolves, so too will our careers. Erika Heald joined us for our recent #CMWorld Twitter chat around professional development.

Our Content Marketing Career Center launched recently, and both job listings and career tips and advice. Visit today to continue to develop your content marketing career.

Q1: Let’s start with a fun question: What has been your path to content marketing? #CMWorld

A1: I’ll start by saying I’m a recovering journalist. After 2 years of that, I made the leap to content-heavy corporate positions. #cmworld

@SFerika

A1: The first such gig was the publications editor at SFmart, a home furnishings trade show/showroom. #cmworld

@SFerika

A1: After that, I was the sole marketing/comms person for @nchra which is where I built my first online community. #cmworld

@SFerika

#CMWorld Q1: Best place for an aspiring #copywriter to start their career! Plenty of opportunities to write great #Content

@nmk_writes

A1 – Started http://UndeniableRuth.com during law school & blogged for my firm when I opened in 2012. #CMWorld

@rbcarter

A1: Always like the how’d you get here question. Journalism school, ad sales (yuck), marketing management, account mgmt (agency)… #CMWorld

@mikemyers614

A1 I started in IT and did a lot of technical writing…then got into marketing…now loving content marketing for B2B #cmworld

@tracibrowne

A1: Most of my marketing jobs have been content-focused, though they didn’t have content in the title until 2013. #cmworld

@SFerika

A1: Totally stumbled into this by accident after 20 years in journalism. Coincidence? I think someone steered me in the right path. #CMWorld

@webmastergirl

A1. Blogging to SoMe to Inbound methodology to Content Marketing. #CMWorld

@UXcelsior

A1: We started utilizing content marketing last year to help get our name out there by writing a blog and participating in SM #CMWorld

@ThinkSEM

.@AnneJanzer If you can’t multitask, you’re not a #marketer #CMWorld http://t.co/sE8xWlGZm7

@eccushing

@avik_munshi @CMIContent Um, I don’t think so… 🙂 #CMWorld

@mikemyers614

A1 Print journalist (you know, newspapers…) around the Midwest then into PR then into marketing in Chicago. #CMWorld

@Magnani_Dot_Com

. @SFerika It’s now on the list 😉 #thelist #CMWorld

@alongtin

@CMIContent A1: My path to content marketing – realized while promoting a coaching biz that I liked marketing more than coaching #cmworld

@lindadessau

@CMIContent SM turned to blogging turned to trying everything under the content sun. #cmworld

@AmberOoley

 

A1: We built our lead magnet marketplace after a lot of #marketing research from the likes of @leadpages and @harris_bryan #cmworld

@MarketingMrkt

A1: Tech writer->Insurance agent->7th grade teacher->copywriter for education companies. You know, the usual. #CMWorld

@ScottIsSterling

A1) Basically through my roles at different companies. It’s just part of the whole marketing environment! #cmworld  https://twitter.com/CMIContent/status/631134235600924672

@Liliholl

@SFerika crazy to see how “content” has made its way into job titles now, right? #cmworld

@CMIContent

.@CMIContent expérience avec mon blogue surtout en ce qui me concerne #CMWorld

@KimAuclair

A1) Similar story to @mikemyers614: Journalism school, sales, found content marketing agency @wyzowl and never looked back!  #cmworld

@MissSarahQ

A1 (cont) We started out as a small group of marketers that needed an easier path to lead magnet creation.. so we built it! #cmworld

@MarketingMrkt

A1: I came from tech writing, product marketing for tech and then freelancing. Now I have the best. job. ever with @cmicontent #cmworld

@michelelinn

@CMIContent Yes! It’s so nice to finally have a shorthand way of describing what I do.  #cmworld

@SFerika

My path to CM: Trained as print journalist, worked in B2B PR most of my life. #CMWorld

@chuckfrey

@eccushing multi-tasking with gif’s, no less – I’m impressed. Those are some mean marketing skills #CMworld

@AnneJanzer

A1: Copywriting that sells & content that engages started it all. We breathe #contentmarketing @ExpWriters #CMWorld https://twitter.com/CMIContent/status/631134235600924672

@sofianicool

Happy birthday, @lindadessau! #cmworld https://twitter.com/CMIContent/status/631133742719827968

@JeremyBednarski

A1 … it was all about finding something that I can do from home so I can stay with my 3 kids! #CMWorld

@alongtin

A1: My path to #ContentMarketing came from @AmyVernon, a genius, suggesting I communicate my fact-based opinions. #CMWorld

@Mr_McFly

@CMIContent A1 Started as Assistant GM for a semi-pro Hockey team, that’s when I discover @Hubspot and @CMI and haven’t looked back #CMWorld

@NextGenBizMan

A1 Journalism, marketing, SEO, content marketing. But looking back it was all content marketing really! #CMWorld

@webber_karen

@JeremyBednarski Thanks! And it seems @SFerika had one recently, too! Happy bday, Erika! #cmworld

@lindadessau

A1: I wasn’t even aware I’d been urging clients to implement CM for ages…now I’m not just a advocate, I’m also a member of the team! #CMWorld

@wallykoval

@Mr_McFly @AmyVernon genius indeed!  #cmworld

@CMIContent

A1 owned a newspaper, social management, freelance writing… just made sense! #CMWorld

@ContentGhostCA

A1) Indie Musician -> Audio Producer -> Multimedia Developer and Voice Artist for Advertising and New Media -> OMG Content <3 #CMWorld

@Serious_Vanity

A1: I’m a marketing intern at @SolomonSolves. Started last week. It’s been a fun ride, navigating my way around the lingo. #cmworld

@SolomonSolves

A1- Background in literary classes in France -> international trade -> International Marketing -> Go Content or go home #conviction #cmworld

@MaelRoth

A1: Content Marketing Has Always Been A Part Of My Career – It’s Just Explained Differently In Job Descriptions. #CMWorld

@sgoldberger12

 

.@CMIContent reading, learning, living clients’ worlds. We all strive to be content wizards here. #CMWorld

@globalHMA

@lindadessau @JeremyBednarski Thanks! 🙂 So many Leos! #cmworld

@SFerika

A1: J’ai développé mon style directement avec mon blogue. Apprendre par l’expérience 🙂  #CMWorld

@niviti

Sounds like my path! Happy to find I’m not the only one. #CMWorld  https://twitter.com/webber_karen/status/631134983294451712

@AmberOoley

A1: I got into journalism when I was 16. Then the web slowly killed newspapers over 20 years.. Now I’m here doing content. #CMWorld

@MusicAdamT

Lots of tech writers…wondering if this isn’t the creativity we craved but were too lazy to write that novel #cmworld

@tracibrowne

Look at me coming into #CMWorld all late like… http://t.co/fbp8hEDhHw

@Mr_McFly

 

Hit us up when you go! @UXcelsior Noticed you work for Kentucky Living Magazine. We should chat at #Cmworld!  CC @briankolb  #cmworld

@wrightsmedia

So true @CMIContent. In journalism job titles like “editor” became content producer or multimedia content producer at my old job. #cmworld

@LaToyaReports

We love seeing everyone’s “path” to content marketing! What terrific stories everyone has to share! #cmworld

@CMIContent

@wallykoval You drank the Kool-aid, Wally! #cmworld

@chuckfrey

A1 Now, it’s a part of my day to day as a social media strategist! And the kids are at school 😉 #CMWorld

@alongtin

A1: Our managing partners had a digital agency background but wanted to focus on SEM which lead to Netvantage being born. #cmworld

@netvantage

@KimAuclair @CMIContent Hope it was a good one, @SFErika ! #CMWorld

@UXcelsior

@KimAuclair I think I’m the only one to speak French in this #CMWorld chat ^^ @CMIContent

@MaelRoth

@chuckfrey @wallykoval orange kool-aid!  #cmworld

@CMIContent

@SFerika I reserve the right to decline all projects 🙂 #cmworld

@KyleAkerman

A1) You start writing posts for social media, then newsletters, web pieces & there you have it! #CMWorld

@Liliholl

Get ready—WTF does John Cleese know about #ContentMarketing http://ow.ly/QLFSf via @BrennerMichael #CMWorld #ANNUITAS

@taylorenfinger

@UXcelsior @KimAuclair @CMIContent It was very fun! And celebrated all last week. Hehe  #cmworld

@SFerika

 

 

@michelelinn Just thought about how similar the movement is…more like skee-ball than bowling LoL #CMWorld

@UXcelsior

@KyleAkerman Smart! 😉  #cmworld

@SFerika

A1: I came from creative marketing account management, to marketing consultant to @cmicontent. Best move I ever made #CMWorld

@BrandLoveLLC

Hard to believe.  Just 4 weeks until Content Marketing World.  Hope to see you there.  http://contentmarketingworld.com/ #cmworld

@JoePulizzi

@tracibrowne I knew I could get a job doing tech writing, but it was never my passion. I love marketing. #cmworld

@michelelinn

A1: Having internships in marketing seems to be a typical path and helps you learn about content and other aspects #CMWorld @CMIContent

@LeadPath

@BrandLoveLLC @CMIContent oh Lisa joins as well! Can it get any better? ? #CMWorld

@MaelRoth

@JoePulizzi I can’t wait!! 🙂  #cmworld

@SFerika

Can’t wait!  #cmworld https://twitter.com/JoePulizzi/status/631135407825100800

@AmberOoley

A1 The path inspired me cfor #contentmarketing  is good Content in School, Books, Colleges, Friends & Social Media #CMWorld

@pipalwa

A1. English/writing major, account management, #pr, #social, #content, now I am content/social/pr/#ar hybrid machine #CMWorld

@eccushing

@MaelRoth @BrandLoveLLC we were thinking the same thing! #cmworld

@CMIContent

A1: English major, started in tech writing, worked at bootstrapped startup and pivoted to marketing #CMworld

@AnneJanzer

. @MaelRoth Hey je suis là 😉  @KimAuclair @CMIContent #CMWorld

@alongtin

.Develop direct relationships with bloggers and journalists for potential PR placement #BeTheDifference #biztips #CMWorld

@StrongArmJA

@michelelinn I actually used to love tech writing…documenting networks was my moment of Zen #cmworld

@tracibrowne

A1: Print journalist, English teacher in Spain, freelance writer, translator to current position! #CMWorld

@cliftonchestnut

.@MaelRoth Pas du tout. En français on se démarque ! 🙂  @CMIContent @SFerika ! #CMWorld

@KimAuclair

@wrightsmedia @briankolb Let’s get a CM group for a night of gaming at 16-bit! That’d be a blast 🙂 #CMWorld

@UXcelsior

@AnneJanzer love the word “pivot” 🙂  #cmworld

@CMIContent

A1: content marketing = a lot like my time in academia….except people actually read what I write now 🙂  #cmworld

@AndreaFryrear

A1:  Filling the void of face-to-face conversations from my earlier career #CMWorld

@connieurway

.@JoePulizzi Actually, it’s 27 days, but who’s counting? #CMWorld

@BrandLoveLLC

@cliftonchestnut Love it! #CMWorld

@Magnani_Dot_Com

@SFerika @KimAuclair @CMIContent A whole week? That’s the way to do it! #CMWorld

@UXcelsior

 

@AnneJanzer That’s awesome! What have you found useful from your bootstrapping experience for marketing? #CMWorld

@SolomonSolves

@UXcelsior @wrightsmedia @briankolb um, so in!  #cmworld

@CMIContent

@UXcelsior @wrightsmedia @briankolb Great idea!  #cmworld

@SFerika

A1) Like many others here, I am a journalist. I have an MA in creative writing, also. I think both these things come in handy. #cmworld

@KristiKellogg

You can tell it’s getting close to #CMWorld! It’s getting harder and harder to keep up with the Tweets each week!

@JeremyBednarski

@CMIContent @AnneJanzer Ha, I loved the word bootstrapped. #CMWorld

@mikemyers614

Q2: What is the best way to learn about content marketing? Specifics with your sources would really be helpful!  #CMWorld

Lots of English majors that were able to find something to do other than teach. And our parents said that was a bad major… #CMWorld

@ScottIsSterling

A1) English degree. PR Intern. Freelance writer. Copywriter on a #content team… #CMWorld

@nmk_writes

A1: To me, content marketing was a no-brainer. I had never “done” traditional mktng. Content was all I ever knew.. Value for info! #CMWorld

@SmartSuiteBree

 

@alongtin @KimAuclair @CMIContent ha So I was wrong sorry :p #CMWorld

@MaelRoth

@tracibrowne Used to love tech writing? You don’t anymore? #cmworld

@michelelinn

A2 There are so many great ways to build your #contentmarketing skills. Good to have a mix of hands-on and studies IMHO  #cmworld

@SFerika

@SmartSuiteBree hi Bree! Good to see you!  #cmworld

@CMIContent

@KyleAkerman Heya, long time no talk. How’s @CHIRPRadio? #CMWorld

@MusicAdamT

Adam, you do have an interesting path story. Def more than fits in 140 characters! #CMWorld  https://twitter.com/MusicAdamT/status/631135130166427648

@AnOrchidInBloom

@SFerika @CMIContent I heard that all the way over here! #cmworld

@bendgibbons

 

Journo major, blogger, ad intern, sm manager, seo/online ads, digital strategist + working on CONTENT MKTG! #cmworld

@AmberOoley

@MusicAdamT good to see you, Adam!  #cmworld

@CMIContent

A2: I’d definitely recommend Reddit. It’s not a conventional forum of resources, but definitely down-to-earth! #cmworld

@SolomonSolves

A2 Just do it. The reality is that things change fast. A base in marketing helps. #CMWorld

@ContentGhostCA

A2 The best way is to do it and then refine, optimize and perfect. #CMWorld

@Magnani_Dot_Com

A2 – Watch & learn from the best like @jaybaer, @garyvee, @ErikaNapo, @petershankman, @evoterra, etc. #CMWorld

@rbcarter

A2: My fave blogs include @MarketingProfs @CMIcontent @toprank @trackmaven @Traackr @SMexaminer @socialmedia2day @buffer #cmworld

@SFerika

A2. Some of my favorite content marketing inspirations are @jay_zo @crestodina and @dougkessler #cmworld

@michelelinn

A1: Short-story writing. Tech writing for 25 years. Now with the awesome @CMIContent team helping to bring the worlds together. #CMWorld

@MarciaRJohnston

@ScottIsSterling I was in that club, too! #CMWorld

@amymersch

A2: I’m also a big fan of conferences as intensive/immersive learning experiences. See @curata’s list http://www.curata.com/blog/content-marketing-conferences-the-ultimate-list/ #cmworld

@SFerika

@SolomonSolves As in a fast-growing startup, #marketers should understand the whole business #CMworld

@AnneJanzer

A1: @CMIContent Running a web design & dev company, realizing that clients need help w/marketing strategy for content they create #CMWorld

@FreshSparks

A1) Radio DJ/Copywriter>Corporate Trainer>Sales & Marketing Proj. Manager>Certified Bus Coach>Marketing Consultant>Podcaster> #CMWorld

@pamelamuldoon

A2: Reading lots of articles on other blogs (curated), watching videos, Pinterest, staying up to date on your topic/niche #cmworld

@ThinkSEM

A1: Always a content marketer, just more defined roles now. Started in broadcast journalism. #cmworld #contentmarketing

@creativechaosc

@CMIContent Blogs, conferences, Twitter chats + webinars. #alwayslearning #cmworld

@AmberOoley

A2 The best way to master #contentmarketing is meeting people and getting ideas. Those ideas you try to build it as content. #CMWorld

@pipalwa

@AnneJanzer awww you’re making me blush #CMWorld

@eccushing

@tracibrowne You’ll have to tell me more over drinks at #cmworld 🙂

@michelelinn

A2: Personally, I also took on an extracurricular job outside of work to build my content and social skills while I was at Schwab. #cmworld

@SFerika

Yeah – I’m realizing I’ve been doing CMX longer than I thought, too. 🙂 #CMWorld  https://twitter.com/SFerika/status/631134526283120640

@AnOrchidInBloom

Lots of CMI #TeamOrange members on today’s chat. Say hi to @BrandLoveLLC @chuckfrey @MarciaRJohnston @wallykoval @michelelinn! #cmworld

@CMIContent

A2 The issue w/”general”  benchmarks or best practices is they may not work for your industry vertical. Test your own stuff! #CMWorld

@Magnani_Dot_Com

A2 : J’aime beaucoup @PatFlynn @chrisducker @copyblogger / @SFerika @CMIContent #CMWorld

@KimAuclair

A2: @HubSpot is my FAVORITE content marketing resource, and has taught me most of what I know. Their academy, blogs.. Get on it! #CMWorld

@SmartSuiteBree

A2: Sites like @CMIContent @MarketingProfs, even @mashable. But I devour podcasts like these: http://bit.ly/1xWDY38 #CMWorld

@webmastergirl

A2: In terms of learning about the technical side of #contentmarketing, my go to is @Moz. (cont)#CMWorld

@Mr_McFly

A2) Going to suck up here and state the obvious – @CMIContent of course! #CMWorld

@billrothcreates

(I’ve done the extracurricular gig thing a number of times throughout my career) #cmworld

@SFerika

A2) @HubSpot do a great inbound certified course. Also did a great half day course with @MarketingB2B #CMWorld

@nmk_writes

@CMIContent @BrandLoveLLC @chuckfrey @MarciaRJohnston @wallykoval @michelelinn Hi all! #cmworld

@lindadessau

@AmberOoley yes! Always have to remember those in-person opportunities too! #cmworld

@CMIContent

A2: Engage with and listen to the experts: @JoePulizzi, @jaybaer, @globalcopywrite, @Robert_Rose…  #CMWorld

@mikemyers614

A2. Follow @CMIContent of course 😉 Also, network w/fellow CM’s on social, digest blogs & podcasts like @CMIContentInc #CMWorld

@UXcelsior

@AnOrchidInBloom Thanks! It’s been an interesting ride. Organizational content is definitely different than media content work. #CMWorld

@MusicAdamT

@CMIContent @SmartSuiteBree Growing up with social media and realizing that blogging wasn’t just blogging. #CMWorld

@Its__Wyatt

A2: Looking to #contentmarketing blogs and influencers. Also just seeing what works with your community and doesn’t #CMWorld @CMIContent

@LeadPath

A2) The best way is by reading what’s out there. Understanding practices in various industries + journalism #cmworld https://twitter.com/CMIContent/status/631135747815280640

@Liliholl

@CMIContent A2 Duh! @CMI! I guess when you find one you trust you stick with it? #CMWorld

@NextGenBizMan

A2: Take a peek at my personal approach to professional development including a #profdev plan template: http://www.citygirlcareer.com/2013/10/how-to-create-a-career-development-plan-to-take-your-job-to-the-next-level.html  #cmworld

@SFerika

I learned through reading (books, articles, blogs, etc.), webinars, conferences. Mostly @CMIContent stuff! #CMWorld  https://twitter.com/CMIContent/status/631135747815280640

@JeremyBednarski

@SFerika @wrightsmedia @briankolb Starting a list of people who would be down for this 😉 #CMWorld

@UXcelsior

A2: (cont) Otherwise, it’s just marketing. Only another channel. An important one, but part of a bigger picture. #CMWorld

@Mr_McFly

A2) READ. WRITE. Ask questions of #content marketers you respect — chances are their LinkedIn inboxes are always open. #cmworld

@KristiKellogg

@CMIContent @Mr_McFly I feel like this meme encapsulates your calling me a genius #CMWorld (but thank you anyway) http://t.co/RoQJ6qJ02p

@AmyVernon

A2) My fav blogs include: @SMExaminer @socialmedia2day @publishapp @jeffbullas @helpscout  #cmworld

@MissSarahQ

@netvantage Don’t cross your streams! …Or do, if appropriate. #seoprochat #cmworld

@bendgibbons

@AnneJanzer Very true! Have you honed in one area or expanded your expertise to encompass every field in your #startup? #cmworld

@SolomonSolves

A2: Big into podcasts right now. Obviously @JoePulizzi ‘s are the top of the list. @jaybaer ‘s is great as well. #CMWorld

@ScottIsSterling

Also say hi to #TeamOrange member @pamelamuldoon!  #cmworld

@CMIContent

A2 I learn the most from content that catches my eye and then dissecting all its parts #cmworld

@tracibrowne

A2: Other people are doing a great job. Watch them. Interact with them. Adapt their style to yours where applicable. #CMWorld

@MusicAdamT

A2 Online courses are great resources, from @CMIcontent & @MarketingProfs to university extension programs like @uclaextension #cmworld

@SFerika

I began learning @HubSpot The rest comes by inspiration and perfecting copy and photo skills #CMWorld

@connieurway

A2: We study a lot of other sites.. @leadpages, @inboundorg, @buffer and @marketingprofs for sure! – Eric #cmworld

@MarketingMrkt

A2 #thisoldmarketing podcast on the commute, HubSpot and similar content while we’re at work, then exploring tweets at home! #cmworld

@dontbeshyagency

A2 Read, learn, apply, eat and repeat… A sparkly dedicated folder in feedly helps a lot too 😉 #CMWorld

@alongtin

A2: http://Inbound.org is a great source. Even better to get involved and join the discussions! #cmworld

@netvantage

A2: Also blogs (@CMIContent, #convinceandconvert) and podcasts like #thisoldmarketing and #brandnewsroom #CMWorld and #CMWorld chat.

@mikemyers614

@CMIContent Everybody Writes and Content Rules by @MarketingProfs were great books to get me started! And of course CMI! #CMWorld

@kmzimm

A2- Dialogue and hands-on experience. Best ways to learn #ContentMarketing. #CMWorld https://twitter.com/CMIContent/status/631135747815280640

@MaelRoth

A2: learning about CM itself is important, but we’ve also got to stay current on the topic(s) you write about. #somuchtoread #cmworld

@AndreaFryrear

A2: 25 Best Books To Help You Learn Copywriting http://buff.ly/1ICX5mM @ExpWriters #CMWorld  https://twitter.com/CMIContent/status/631135747815280640

@sofianicool

A2 At @HighwirePR we have regular on-site training including AP writing sessions, social media, and improv is coming up. #cmworld

@SFerika

@billrothcreates brown nosing totally acceptable hehe #cmworld

@CMIContent

A2: By following people/brands who do it well and having a wealth of resources at your fingertips like @Newscred @CMI #cmworld

@creativechaosc

Exactly, Wyatt! I didn’t realize that, that wasn’t always part of a marketing mix! #CMWorld  https://twitter.com/Its__Wyatt/status/631136299953451008

@SmartSuiteBree

@CMIContent A2: DUH! @CMIContent  ! lol I guess when you find a source you trust you just stick with it! #CMWorld

@NextGenBizMan

Great point! A side “hustle” or being a contributing content creator is a great way to learn CM skills #CMWorld  https://twitter.com/SFerika/status/631136158056062976

@UXcelsior

.@CMIContent Twitter, various industry blogs and enewsletters – so many ways to learn and stay up-to-date #CMWorld

@globalHMA

@NextGenBizMan you’re making us blush, man!  #cmworld

@CMIContent

A2: Blogs, conferences and twitter…. and trial and error! #CMWorld

@LucyKirkness

A2 Schwab also had a lot of in-house learning opportunities, plus an AMA membership which provided a lot of profdev opps.  #cmworld

@SFerika

@michelelinn, #CMWorld will be my first conference (yay!) + I enjoy @mashable, @CMIContent and @Digiday for my industry.

@AmberOoley

A2: (cont) We believe in the saying “the best steal” but we would add, “they also attribute”! – Eric  #cmworld

@MarketingMrkt

A2: @CMIContent Following experts on Twitter, subscribing to content marketing specific blogs, testing & trying things out! #CMWorld

@FreshSparks

@SFerika Thanks for the mention of @CMIContent’s online learning curriculum. That’s my baby! #cmworld

@chuckfrey

A2: Twitter Chats, Infographics, Blogs Focusing On #ContentMarketing & #SocialMedia, & Personal Experience On A Daily Basis. #CMWorld

@sgoldberger12

Sorry to be joining in late. I am really looking forward to participating and learning from peers  #cmworld

@Yogita_M

@creativechaosc @Newscred thanks for including us!  #cmworld

@CMIContent

A2: Hands-on learning, making mistakes and doing it even better next time using lessons learned and metrics. #cmworld #contentmarketing

@creativechaosc

A2: 17 of the Best Content Curation Tools to Use in 2015 http://buff.ly/1DGpgm0 #CMWorld @ExpWriters

@sofianicool

A2 I also got lucky in that I worked with someone who was saying “Content is King” waaaaaay before I heard it anywhere else. #CMWorld

@Magnani_Dot_Com

A2b: forgot some experts: @MarketingProfs, @markwschaefer, @webby2001, @randfish #CMWorld

@mikemyers614

@kmzimm @CMIContent @MarketingProfs Content Rules is on my list. Everybody Writes was awesome! #CMWorld

@UXcelsior

A2. Listen and read, then listen and read some more. Constantly practice writing skills. Take advantage of online tools, etc. #CMWorld

@BeantownReview

@FreshSparks Twitter lists are a great way to follow content marketing pros!  #cmworld

@CMIContent

A2. working for a #SEO &design firm taught me a TON abt demand gen & buyer cycles-crucial for understanding #content role in mktg #CMWorld

@eccushing

A2: Well @CMIContent of course, but I learn the most from interacting with others, unearthing new ideas through casual conversation #CMWorld

@wallykoval

@SolomonSolves I left the startup many years ago, but it gave me perspective about broader customer experience – that’s my focus #CMworld

@AnneJanzer

@AmberOoley Oooh — that is fabulous! Stop by the @CMIContent booth to say hi — and let me know if you need anything! #cmworld

@michelelinn

A2) Also a big fan of @Contently & @Jay_zo blogs for content marketing insight #CMWorld

@billrothcreates

@CMIContent You’re making me better! Cheers! **CLINK** #CMWorld

@NextGenBizMan

@KyleAkerman Great read! #cmworld

@CrowdContent

Hi #TeamOrange @CMIContent @BrandLoveLLC @chuckfrey @MarciaRJohnston @wallykoval @michelelinn! #cmworld

@bendgibbons

A2) #CMWorld 2011 changed my life. I found ppl who thought & talked like me….@CMIContent has taught me so much!

@pamelamuldoon

Wow je découvre de nouvelles ressources ! Merci @CMIContent #CMWorld

@KimAuclair

A2: Also watch your analytics. You’ll find insights on your who’s and how’s and what’s that you’ll have to capitalize on. Have. To. #CMWorld

@MusicAdamT

A2: How to Hire the Best SEO Writers http://buff.ly/1Tq5gWu #CMWorld

@sofianicool

. @BeantownReview We’re always on the same page 🙂  #cmworld

@alongtin

A2: I love reading the blogs on @contently a lot and off late @Linkedin Pulse – I turn to these for inspiration! #cmworld

@Yogita_M

@chuckfrey @CMIContent It’s a very impressive learning setup.  #cmworld

@SFerika

Q on top of @CMIContent’s: If you could only read ONE book before #CMworld, what would it be? #contentdilemma

@AmberOoley

@KimAuclair @CMIContent It’s always a gold mine around here 🙂 #cmworld

@lindadessau

@kmzimm big thanks! HI @CMIContent and everyone at #cmworld!

@MarketingProfs

Q3: Do you suggest learning one area of content marketing really well or having a broader knowledge? #CMWorld

I may have to randomly add more experts throughout the chat #memoryissues #CMWorld

@mikemyers614

A2: For sources, following and setting up Twitter lists helps me get diversified news and information #cmworld

@allmikehall

@sofianicool Agree! Data is crucial to learning what’s working & what’s not when it comes to content marketing.  #cmworld

@wrightsmedia

A2) Totally check out “Content Marketing Strategies for Professionals” – came out last year & it’s AWESOME. http://www.amazon.com/Content-Marketing-Strategies-Professionals-Communicate/dp/1494390280 #CMWORLD

@KristiKellogg

A2: (a) Also, first gig was a volunteer photoblogger for a non-profit agency #CMWorld

@connieurway

A2 don’t be afraid to try! Yes, read blogs by Buffer/CMI/@AxonnMedia (ahem!) but then apply! #CMWorld

@webber_karen

. @KimAuclair Première fois? @CMIContent #CMWorld

@alongtin

Anyone want to elaborate on how you organize your Twitter lists? #CMWorld  https://twitter.com/CMIContent/status/631136952360767488

@amymersch

A3  When starting out, it can help to have a more narrow focus, such as blogging. #cmworld

@SFerika

The best way to learn #contentmarketing is by doing #contentmarketing. #CMWorld

@CTrappe

@MarketingProfs @kmzimm hi Ann! 27 more days until we get to see you in CLE. So excited! #cmworld

@CMIContent

Focus or specialization makes a lot of sense in a world with SO much competition #CMWorld

@ContentGhostCA

A3 But IMHO it’s very important to broaden your scope of content marketing knowledge as you look to take on more senior roles. #cmworld

@SFerika

A2: 17 of the Best #ContentCuration Tools to Use in #2015 http://buff.ly/1Tq0b0j via @ExpWriters  #CMWorld

@sofianicool

@michelelinn @CMIContent Thanks, will do! It’ll be great to meet everyone in person in just 4 WEEKS! #cmworld

@AmberOoley

@AmyVernon oh, I know EXACTLY what genius means. That’s why I said it! @CMIContent #MmHmmThatsRight #CMWorld http://t.co/I7q7m1NHgi

@Mr_McFly

Hands-on experience is key. Try more CM on your personal brand than you might at work #CMWorld  https://twitter.com/FreshSparks/status/631136810412867584

@UXcelsior

Journalists often have many of the skills needed for #contentmarketing. #CMWorld

@CTrappe

A3 plus, that branching out may help you find something you really love. Like podcasts! 🙂 #cmworld

@SFerika

3-In-1 Full #SEM Solutn 4 #SERP Dominanc #SEO #Social #Media #Email #Marketing @ 1Location http://bit.ly/SEO-Book-UK #IoT #CMWorld #SMTLive #UX

@SemBarista

A3 As a social media lawyer I have to live and breathe the legal side of content marketing so I can keep y’all out of trouble. #CMWorld

@rbcarter

A3: I would recommend picking an area of focus, then broadening as you learn. Get good and something before you try to do it all. #CMWorld

@mikemyers614

As an agency we need a broad knowledge, but we hire individuals with pockets of expertise #cmworld

@dontbeshyagency

@CMIContent So glad to be here & love being a part of #TeamOrange! #CMWorld

@pamelamuldoon

Q3: Broad knowledge, definitely. We’re re-entering the age of the generalist. You need to be able to connect dots. #cmworld

@chuckfrey

I took a similar path @MusicAdamT – fellow former journalist here! #cmworld

@aesmithwriting

@KyleAkerman @CHIRPRadio Lovely! Now I have to find out if it will reach McHenry. I’ve shifted out of news to orgs. #CMWorld

@MusicAdamT

THIS #CMWorld  https://twitter.com/CTrappe/status/631137386215272453

@connieurway

@MusicAdamT @CMIContent Seen so many one-sided strategies out there. Analytics can’t become a forgotten piece of the puzzle. #CMWorld

@Its__Wyatt

A3 I think you definitely need broad knowledge…creative writing, storytelling, for me understanding of engineering and science #cmworld

@tracibrowne

@kmzimm @CMIContent @MarketingProfs I’m with you on Ann Handley’s book “Everybody Writes.” Love it. #CMWorld

@MarciaRJohnston

A3 :  C’est impossible de tout savoir. Tout est à apprendre et adapter. Toujours   @CMIContent #CMWorld

@KimAuclair

@rbcarter and we greatly appreciate it!  #cmworld

@CMIContent

Good morning all sorry running a little late today! #CMWorld

@husamerciyes

A3 the nature of CM is that you need broad understanding of different aspects, but deep knowledge of 1/2 is key! #CMWorld

@webber_karen

Get ready—WTF does John Cleese know about #ContentMarketing http://ow.ly/QLFSf via @BrennerMichael #CMWorld #ANNUITAS

@lwimberly

@CMIContent A3 I think one leads to the other. It’s a depth game for me, I’m a student of the game, so I’m always learning anyway #CMWorld

@NextGenBizMan

@SFerika – yes! broad understand of all aspects of CM can only help career advancement.  #cmworld

@AndreaFryrear

I like @contently too @Yogita_M. I also enjoy @hubspot @cmicontent @socialmediaexaminer @marketingprofs …so many to list  #cmworld

@LaToyaReports

A3: As a freelancer in a very specific niche, I’ve had to learn it all. #CMWorld

@ScottIsSterling

@SFerika I have issues with narrowing focus 😉 #CMWorld

@UXcelsior

A3: It depends on the size of your team. I’ve worked with small teams, so was responsible for a lot. Divide & conquer if possible. #CMWorld

@SmartSuiteBree

A3: It’s good to know about different things because if you move into unexplored mediums, it’s easier to figure it out #CMWorld

@ThinkSEM

A3 Having broader knowledge is advisable. Marketing Style Changes with Change in Technology #CMWorld

@pipalwa

And plain ol’ common sense @Its__Wyatt @MusicAdamT @CMIContent #CMWorld

@connieurway

@CMIContent @MarketingProfs I know that I cannot wait! This will be my first #contentmarketing conference! #CMWorld

@kmzimm

A1: My suggestion:* Become expert in what works best for you/your co.* Understand everything else so you know how it fits. #CMWorld

@Mr_McFly

@aesmithwriting @MusicAdamT love seeing journalists in the field – storytelling is so important! #cmworld

@CMIContent

A3) Learn one area, if required for your daily job, but having a broader knowledge will open more doors #cmworld  https://twitter.com/CMIContent/status/631137270402170880

@Liliholl

@AndreaFryrear I’d personally get bored if I got pigeon-holed into a narrow focus…  #cmworld

@SFerika

That’s basically what I’ve done. Turned my love for writing research papers into something more digestible. #CMWorld https://twitter.com/UXcelsior/status/631136694100623361

@AnOrchidInBloom

@KyleAkerman  @CMIContent @KyleAkerman @annhandley @cc_chapman  Yes, Content Rules and Epic Content Marketing @JoePulizzi #cmworld

@AnneJanzer

A3 Depends on where you want to go with your career, both have huge benefits  and can help you grow no matter what. #CMWorld

@Magnani_Dot_Com

Yes! However I am convinced that full stack marketers will be infinitely valuable in the future… #CMWorld  https://twitter.com/SFerika/status/631137360110071808

@MaelRoth

A3: Be a T-shaped person: Broad knowledge (horiz) + deep expertise in 1 area (vertical) #cmworld

@chuckfrey

A3: As a consultant I need broad knowledge… but most of all, strategy! #CMWorld

@LucyKirkness

A3 Add to my list, brain science, anthropology, psychology #cmworld

@tracibrowne

@CMIContent  There are new areas of content marketing emerging everyday. So learning is a constant process and should be always on #CMWorld

@tejkaran

A3: Broader is better + specialize as needed. Key to success: staying current with ever-evolving landscape of tactics & solutions #CMWorld

@wallykoval

@SmartSuiteBree – small teams are the best for being forced to get out of your comfort zone!  #cmworld

@AndreaFryrear

As we practice here at @pr2020, we all need to be hybrid marketers. #cmworld https://twitter.com/CMIContent/status/631137270402170880

@JeremyBednarski

A3) When first learning about #contentmarketing, it’s best to learn broad. You can dive deeper into one area after. Always learn. #cmworld

@CrowdContent

A3: Good to have a broad knowledge, but have to be careful to not be a self-proclaimed expert in numerous fields #cmworld

@netvantage

A3: A broad knowledge of #marketing is a good start, but then honing in on 1 area helps with real customer #happiness. #cmworld

@SolomonSolves

@CMIContent @kmzimm I made myself an Content Marketing Advent Calendar. Each day I open a little door in anticipation. #cmworld

@MarketingProfs

Schedule challenged as ever… I’m snooping on you, #CMWorld friends!! Happy Tuesday.  🙂

@ChristinKardos

A3 – Broader knowledge helps you in fleshing out content on a variety of topics& with decreasing attention spans you need that #cmworld

@Yogita_M

A3: Branching out! Content marketing is about continuous learning. @ExpWriters is a team of CM geeks #CMWorld  https://twitter.com/CMIContent/status/631137270402170880

@sofianicool

@ScottIsSterling I’m with you, Scott! Working for a small company and having to learn it all then, has made freelancing easier! #CMWorld

@SmartSuiteBree

Don’t miss your chance to see @shafqatislam at #CMWorld! Save $100 with code SPEAKERGUEST: http://cmi.go2cloud.org/SH37 http://t.co/vCtUyWur6T

@newscred

A3) Depends on your role. Juggling lots of usage at a small firm, broader helps. If you’re part of a bigger team, specialize. #CMWorld

@Serious_Vanity

@chuckfrey Sound very smart (though a bit painful and contorted 😉 #cmworld

@lindadessau

A3. Don’t spread your actual creation too thin before you’re ready, but be aware of the CM “eco-system” & don’t forget SEO 😉 #CMWorld

@UXcelsior

A3: It’s good to have a broader knowledge for reference but also hone in on a specific focus to communicate w/ the right audience #CMWorld

@LeadPath

@CMIContent @aesmithwriting And at times underrated. I raise a glass of Scotch to all of us. #CMWorld http://t.co/Xitt9u1EDd

@MusicAdamT

A3: I mean…#iNeedSleep #CMWorld  https://twitter.com/Mr_McFly/status/631137821378641920

@Mr_McFly

A3) I’ve specialized in visual content creation (infographics, animation, comics) and it has served me well #CMWorld

@billrothcreates

@CMIContent @aesmithwriting @MusicAdamT We learned a thing or 2 about storytelling from @KevinSpacey last year 🙂  #cmworld

@wrightsmedia

@ChristinKardos Hi Christin!! Happy Tuesday!! #CMWorld

@NextGenBizMan

.@CMIContent we have a team that meshes very well together – everyone has their own little piece and as a whole, we cover our bases #CMWorld

@globalHMA

@CMIContent Working with clients in different industries – content isn’t “one size fits all,” so I’d go with broad. #CMWorld

@AmberOoley

A3 The more you know! #CMWorld http://t.co/f71Wasyeuy

@alongtin

@LeadPath Exactly what I was saying! 🙂 #cmworld

@SolomonSolves

@AndreaFryrear True! They can also hurt you if you’re stretched too thin! There needs to be balance! #CMWorld

@SmartSuiteBree

@alongtin hehe love it!  #cmworld

@CMIContent

@SmartSuiteBree The trouble becomes being known for a product in particular, but wishing people would order other stuff. #CMWorld

@ScottIsSterling

A3-starting with one or choosing a specialty works for many. For me, it’s all about integrated #contentmarketing. #cmworld

@creativechaosc

@CMIContent @kmzimm Oops > A not An. (Dear Twitter: That fixing-typos thing? How’s dev coming on that?) #cmworld

@MarketingProfs

@SmartSuiteBree @AndreaFryrear ah balance. it’s wily and elusive 🙂  #cmworld

@AndreaFryrear

A1: After years as all-in-1 marketer/lobbyist/spokesperson, transitioned into #DigitalMarketing #SoMe content full time in 2013. #cmworld

@bendgibbons

A3: We focused on #leadmagnets because it was a pain point.  Sharpen your skills but always work on your weaknesses first! – Eric #cmworld

@MarketingMrkt

A3) Sometimes is best to do one thing at its best than a million badly executed! #cmworld You know your own limits & ambitions!

@Liliholl

@LucyKirkness @CMIContent CM without strategy is like a road trip w/o destination, fun but not necessarily productive #CMWorld

@UXcelsior

A2: There’s so much chaos that impedes on our lives. Becoming centered and focused is an essential skill. @Jeena_Cho #CMWorld

@MusicAdamT

I was expecting to see more cat GIFs in the chat today. #JustSayin  #cmworld

@SFerika

@Mr_McFly sleep? What’s that? #cmworld

@CMIContent

@JeremyBednarski @CMIContent Aim to master everything. #ContentMarketing takes a day to learn (theory) / takes a lifetime to master #CMWorld

@MaelRoth

A3: Content Marketing Is Broad & Changes Constantly. Learn All You Can When You Start, Then Narrow Down Your Focus. #CMWorld

@sgoldberger12

A3: @CMIContent Learn fundamentals first. See what speaks to you most, or where your skill fills a gap. Adopt a specialty. #CMWorld

@FreshSparks

A3: Sometimes have to be knowledgeable in numerous areas, but more efficient if you can rely on multiple people to specialize #cmworld

@allmikehall

This. All the This. All the time. #CMWorld  https://twitter.com/MarketingProfs/status/631138278947864576

@Mr_McFly

@SFerika That’s just mean #CMWorld

@mikemyers614

A3: I love this post from @JasonMillerCA that looks at various skills needed — the hybrid marketer: http://ow.ly/QLLT4 #cmworld

@michelelinn

@CMIContent @MusicAdamT I love interviewing & telling those stories…everyone has one! Dig for it. #cmworld

@aesmithwriting

3-In-1 Full #SEM Solutn 4 #SERP Dominanc #SEO #Social #Media #Email #Marketing @ 1Location http://bit.ly/SEO-Book-UK #IoT #CMWorld #SMTLive …

@iotattack

@MarketingProfs @CMIContent @kmzimm Definitely Twitter’s biggest issue! Hoping this can happen sooner rather than later! #CMWorld

@ThinkSEM

@sofianicool @ExpWriters we love content marketing geeks 🙂  #cmworld

@CMIContent

A3 – We live in a highly customer-segmented world, branching out on different topics is always a big plus. ! #cmworld

@Yogita_M

@CMIContent some word I’ve heard other people use. They say I need more of it. #CMWorld

@Mr_McFly

A3:  Interesting content marketing uses a broad scope on points of views #CMWorld

@connieurway

Modern marketing might sound confusing, but it still is about answering your customer’s questions & delivering value. #CMWorld

@RizzoMB

Yes! @MusicAdamT: There’s so much chaos that impedes on our lives. Becoming centered and focused is an essential skill. @Jeena_Cho #CMWorld

@michelelinn

@ChristinKardos hey Christin! Happy Tuesday!  #cmworld

@CMIContent

@ChristinKardos Hey hello 🙂 #CMWorld

@alongtin

A3 Educate yourself on what areas you’re  interested in. Depends on your subject, too. #CMWorld

@AnOrchidInBloom

A3-if there is a strong foundation & strategy in place, broader is powerful. And required in corporate comms! #cmworld #contentmarketing

@creativechaosc

@MaelRoth @JeremyBednarski @CMIContent I’m going to use that with the next client complaining things aren’t happening fast enough. #CMWorld

@ScottIsSterling

Hi #cmworld – first time participating 🙂

@ellatran91

@FreshSparks @CMIContent Any tips for new CMs looking to narrow focus to a specialty? So many choices 🙂 #CMWorld

@UXcelsior

@Yogita_M Which is why we should have a tag-team of #marketers in different segmentations so we can cater to individuals not groups #cmworld

@SolomonSolves

@UXcelsior Exactly what we do ?. I recommend the practices which yield the most success, after my own brand is a guinea pig! #CMWorld

@FreshSparks

What @SFerika said! @CMIContent @MarketingProfs @toprank @TrackMaven @traackr @SMExaminer @socialmedia2day @buffer #cmworld

@bendgibbons

Q4: What are some skills you think most content marketers could benefit from improving? #CMWorld

A3) Broad… You can always add more. To me #contentmarketing seems to be about building on a number of foundational principles. #CMWorld

@nmk_writes

@UXcelsior @CMIContent a road trip w/o destination, a car, a driver, or snacks! #CMWorld

@LucyKirkness

+1 MT @RizzoMB: Modern marketing might sound confusing, but is still about answering your customers questions & delivering value. #cmworld

@lindadessau

A3 I am lucky that I have done all parts of #contentmarketing, so I can stay at 40k feet or get into the weeds with anyone. #CMWorld

@Magnani_Dot_Com

@AmberOoley @CMIContent Only one? Content Rules (@marketingprofs) Epic Content Marketing @joepulizzi  Youtility (@jaybaer) #CMworld

@AnneJanzer

A3 as a freelance writer I’m quickly learning that you also need some skills in video and photography #cmworld

@tracibrowne

A4: Writing. Hands down. Learn to English and you can rule the world. #cmworld

@SolomonSolves

A3: variety is key to reaching our audience where they already are with what they’re already consuming #cmworld

@AndreaFryrear

@UXcelsior @FreshSparks @CMIContent What do you do well? What do people tell you “man, you’re good at that!” Start there. #CMWorld

@mikemyers614

A3. I also like how @jay_zo thinks about front-end and back-end marketers: http://ow.ly/QLMb0 #cmworld

@michelelinn

A4 I often see content marketers who are really strong at content creation not being equally focused on results of those efforts. #cmworld

@SFerika

A4 – Storytelling. That’s the one thing I know I can always improve on. #CMWorld

@rbcarter

A3. BROAD. Go broad. Depending on your org, #content will be owned by demand gen, mar comms, product, etc. Be nimble #CMWorld

@eccushing

@AndreaFryrear hi Andrea! Good to see you!  #cmworld

@CMIContent

A3: Suggest a hybrid  “T” model. Learn breadth (horizontal part of T) but go deep in one area (Vertical part of T)  #CMWorld

@KyleAkerman

@michelelinn @JasonMillerCA Very informative post. Read a few weeks back ?#CMWorld

@UXcelsior

A4: Are there skills that content marketers (or any prof. for that matter) should not be focused on continually improving? 🙂 #CMWorld

@wallykoval

A4 Although you may not always be able to track ROI, you should understand how your content is performing w/your audience. #cmworld

@SFerika

A3 – At the minimum, try covering most (if not all) areas of your company’s interest #cmworld

@Yogita_M

A4 Communication – why the obsession with buzzwords and trying to sound smart #cmworld

@tracibrowne

A4 How to optimize content for machines. Too many people get stuck on the “make content only 4 people” that they forget the bots. #CMWorld

@Magnani_Dot_Com

A4 As a gamer, I like to best my previous “score” so to speak… 😉  #cmworld

@SFerika

A3:The broader your knowledge, the bigger your gain. #CMWorld

@BrandLoveLLC

@ScottIsSterling Yeah, I feel like industry experience can hold us back more than general experience. #CMWorld

@SmartSuiteBree

@SmartSuiteBree @ChuckFrey the generalist isn’t a major in college yet its key to success in 2015.. Swiss-Army Knife of Skills!#CMworld

@iSocialFanz

A4: Comprendre que l’expérience est gagnante / raconter une histoire c’est gagnant. @CMIContent #CMWorld

@KimAuclair

A4 Understanding coding and design better. Also reporting in line with business goals #cmworld

@webber_karen

Of course you do @michelelinn You’re talking your own book and I don’t blame you. @JasonMillerCA #CMWorld

@BeantownReview

A4: Time management. And how to say “no.” #guiltyascharged #CMWorld

@webmastergirl

A3) Know all areas at a high level, go deep with one. The more focused you are, the more successful you can be. #CMWorld

@pamelamuldoon

A4 and minding your legal Ps & Qs #CMWorld #ThinkBeforeYouPost

@rbcarter

A4: True Storytelling (not ‘how can I fit my product into this story’) #CMWorld

@mikemyers614

@shhh @CMIContent @kmzimm I thought of that. But I can’t chew my friends. Felt… weird. #cmworld

@MarketingProfs

A4 I also think many written word-focused content marketers can feel intimidated by visual content. #cmworld

@SFerika

@CMIContent So good! Why? The majority of our week is being dedicated to #CMWorld planning. We’ve got some fun in store 😉 How’s Team Orange?

@CrowdContent

A2: Tweetchats (#cmworld #bufferchat #etcafe), blogs & diving in omni-channel.  #CMWorld

@bendgibbons

@MarketingProfs @CMIContent @kmzimm That is ADORABLE. Maybe make a content advent calendar #swag for the B2B forum? #CMWorld #IWantOne

@eccushing

A4-Design! Thanks goodness for @Canva! #contentmarketing #cmworld

@creativechaosc

A4: Conversational skills #CMWorld

@connieurway

A4: I think a lot of marketers could focus on building a subscriber base #cmworld

@michelelinn

@CMIContent A4 Many have blinders on to what their customers actually engage with. Always let ur cust base tell you what they want #CMWorld

@NextGenBizMan

A4 It can help to pair up w/a design buddy.   #cmworld

@SFerika

.@CMIContent The content marketing game is constantly changing, so paying attention to these changes is an ongoing need #CMWorld

@globalHMA

A4) Listening! Engagement. Conversational writing. Editing. #CMWorld

@Serious_Vanity

A4 Listening skills ! #returntobasics #CMWorld

@alongtin

THIS is exactly what I’m talking about! Thank you @iSocialFanz! #CMWorld  https://twitter.com/iSocialFanz/status/631139102461689857

@SmartSuiteBree

A4 legal issues – libel and slander laws for eg #CMWorld

@ContentGhostCA

Hi @pamelamuldoon. #CMWorld

@bendgibbons

THIS #CMWorld  https://twitter.com/SFerika/status/631139247404261381

@connieurway

A4: A little back-end, architecture tech stuff. Helps you understand SEO better, and helps when you can do things yourself. #CMWorld

@ScottIsSterling

@CrowdContent love hearing that! We’re good – can’t believe we’re just 4 weeks out!  #cmworld

@CMIContent

@CMIContent A4: Analytics. Measuring what’s really going on and why, and not just how good the numbers are doing. #CMWorld

@WashingtonianCM

A4: Both words, content + marketing, needs to be addressed. Don’t push crappy content and don’t publish something & get low traffic #cmworld

@ThinkSEM

A4. Storytelling. Analytics. Light technical skills like HTML & SEO (if they don’t have tech support on team). Mrkt automation #CMWorld

@UXcelsior

A4 – Knowledge of @Google analytics & adwords is extremely crucial – measuring your content’s success, helps you do your job better #cmworld

@Yogita_M

@creativechaosc I’m a HUGE fan of @Canva — and their work offering looks like it is going to rock for content teams.  #cmworld

@SFerika

A4) Good grammar lessons & story telling techniques! #cmworld It’s a challenging area to master, but not impossible https://twitter.com/CMIContent/status/631138771061227520

@Liliholl

A4: Technical information – all the things you’ll find in a place like Google Webmaster Tools #cmworld

@allmikehall

@mikemyers614 YES!!! Love this one, Mike!! #CMWorld

@NextGenBizMan

A4: Many content marketers do great content marketing but understanding how to promote and get that content seen is essential.  #cmworld

@wrightsmedia

@CMIContent Smart sharing. Content is nearly unlimited; the challenge is sharing at/in the optimal time + spaces. #cmworld

@AmberOoley

A4. Google Search Skills, Multi Lingual Skills, Technology know how, & Creative Skills like infographs, Image editor, etc #CMWorld

@pipalwa

@michelelinn yes! we’re doing a comic for this one! #CMWorld @Jay_zo

@billrothcreates

A3: Measuring content effectiveness-data and analytics  #cmworld

@LaToyaReports

@NextGenBizMan Hey, thanks! #CMWorld

@mikemyers614

@mikemyers614 @FreshSparks @CMIContent Great advice. I consider myself mid-level, but wanted to get input for all 🙂 #CMWorld

@UXcelsior

A4: Attribution is the big one. ROI IS important & it exists from all marketing, not just advertising. Everyone needs to recognize #CMWorld

@Mr_McFly

A4 re: communication – I love the show Happyish…marketers often sound like they come from another planet called Not Reality #cmworld

@tracibrowne

A4: taking feedback from audience and team members. we can be a sensitive lot  #cmworld

@AndreaFryrear

A4 If you look at @CMIContent survey results, being able to plan #contentmarketing initiatives well is a big need #cmworld Metrics, too!

@chuckfrey

A4: Understanding Google Analytics and Google Webmaster Tools to determine how their content is actually doing.  #cmworld

@netvantage

A4-sometimes messages get lost with the amount of content output. #cmworld #contentmarketing

@creativechaosc

Join us at #CMWorld, and meet our Executive Director, Claire Robinson. Code SPEAKERGUEST saves you $100! http://cmimedia/cmw15

@forbesbv

A4) Communication skills. Learning how to present ideas to all areas of the org, clear, concise, succinct…very important. #CMWorld

@pamelamuldoon

A4: Communication, engaging with your audiences, understanding your metrics to track success #CMWorld @CMIContent

@LeadPath

@MarketingProfs @eccushing @kmzimm this may be the most amazing idea ever! #CMWorld

@CMIContent

A4:#CreativeWriting does content marketing wonders! How: http://buff.ly/1J21ZLN via @JuliaEMcCoy @ExpWriters #CMWorld https://twitter.com/CMIContent/status/631138771061227520

@sofianicool

@UXcelsior @FreshSparks @CMIContent We can all get better, right? Takes courage to ask! #CMWorld

@mikemyers614

Joining in a lil late, sorry @Sferika  #cmworld

@amywhiggins

A4: Thinking less like a marker and more like a customer. Would my audience care without a marketing background? #CMWorld

@SmartSuiteBree

@wallykoval Time is finite. I love learning and try to do all, but have to reign it in frequently 🙂 #CMWorld

@UXcelsior

Yes! Analytics are one of my professional development goals. #CMWorld  https://twitter.com/UXcelsior/status/631139363129155585

@amymersch

A4: I think a lot more content marketers could improve on measuring ROI #CMWorld

@LucyKirkness

As time permits, I love learning to code. Good to know how things work so you can fix ’em in a pinch. #cmworld https://twitter.com/CMIContent/status/631138771061227520

@aesmithwriting

@UXcelsior @CMIContent Assess your skills & interests. Visual design? Speaking? Data/analytics? Video? Go with what you know! #CMWorld

@FreshSparks

@amywhiggins no worries! So happy to see you, Amy! #CMWorld

@CMIContent

A4: Providing good customer service – serving them instead of trying to constantly convert. @CMIContent #CMWorld

@MusicAdamT

@CrowdContent @CMIContent It will be great to see you guys again! #CMWorld

@pamelamuldoon

A4 How to write with depth instead of breadth of words. Also, how to adjust writing for different audiences. #cmworld

@AnOrchidInBloom

@KyleAkerman @CMIContent That was my minor! It’s helped with the unspoken “mind reading” components of some gigs. 😉  #cmworld

@SFerika

A4 – Also being aware of #SEO principles goes a long way – nobody likes to have content that does not get you the rankings  #cmworld

@Yogita_M

Yep—but skills can be taught. “8 Ways Quality #ContentMarketing Emulates Journalism” http://www.imaginepub.com/8-ways-quality-content-marketing-emulates-journalism #CMWorld https://twitter.com/CTrappe/status/631137497506930688

@orangemagazine

@AndreaFryrear It’s great to listen to your customers, but sometimes we have to go with our gut. #cmworld

@SolomonSolves

I was just about to say knowing when to say “no”! #cmworld https://twitter.com/webmastergirl/status/631139132320935936

@JeremyBednarski

A4: Analytics! Analytics! Analytics! Also, Good Grammar & Knowing What Drives Traffic – #SEO Is Helpful. #CMWorld

@sgoldberger12

@KyleAkerman @CMIContent Influence: The Psychology of Persuasion by Robert Cialdini should be required reading! #CMWorld

@ThinkSEM

A4: Most marketers could benefit from understanding the whole data picture. It’s a BIG world, don’t limit urself to what you know #cmworld

@amywhiggins

@amywhiggins Glad you could make it!  #cmworld

@SFerika

@KyleAkerman @CMIContent We were trying to think of eloquent way of putting that.. but “using analytics” is oh so accurate. #cmworld

@CrowdContent

A4: Creating buyer personas and being better at listening to audience. #contentmarketing #cmworld

@creativechaosc

Don’t miss your chance to see shafqatislam at #CMWorld! Save $100 with code SPEAKERGUEST: http://cmi.go2cloud.org/SH37 http://t.co/4HJKiRnEX8

@RamirezBeatriz

@SFerika @creativechaosc @canva Amen to that – I made an infographic last week!  #CMworld http://t.co/VMZea2wBXc

@AnneJanzer

A4) Empathy for our audience leads to much better content creation #CMWorld

@billrothcreates

@profpisarski @DrakeJMC 4/5 of the @MedTouch #contentmarketing team are “former” journalists. #CMWorld

@CTrappe

Changing up writing for different personas is key! #CMWorld  https://twitter.com/AnOrchidInBloom/status/631139901199638528

@SmartSuiteBree

@amymersch I’ve spent more time on analytics, SoMe management & technical past yr. So opposite for me; getting back to writing #CMWorld

@UXcelsior

Anybody care to fill me in on the last couple weeks. Details would be great. #extendedsleep #cmworld

@BrandedCartoons

A4My Top 51—Character-driven #storytelling2—#ContentMarketing MUST serve the reader3—Design4—Measure what matters5—Adapt #CMWorld

@GFitzsimmons

@amywhiggins My favorite tweet of the chat.  Yes! #cmworld

@ChristinKardos

@bendgibbons Hi Ben! Nice to meet you! Will you be at #CMWorld?

@pamelamuldoon

@Mr_McFly attribution is overrated. Worst thing you can do is selling the idea that EVERYTHING is quickly measurable 🙂 #CMWorld

@MaelRoth

@BrandedCartoons you’ve been missed, friends!  #cmworld

@CMIContent

@BrandedCartoons Donuts, then bacon, then donuts again. Welcome back #CMWorld

@mikemyers614

@AndreaFryrear Oh yes, very true 😉 #CMWorld

@lindadessau

Q5: What are some tips if you are looking for a new position in content marketing? #CMWorld

@CMIContent Generating disruptive real time content and putting passion points of consumers first rather than the brand first. #CMWorld

@tejkaran

@AnneJanzer @CMIContent @marketingprofs @joepulizzi @jaybaer Are these available on audio? #startlisteningnow #cmworld

@AmberOoley

@ChristinKardos I look at social analytics, but understanding our demand gen has given me new light #cmworld

@amywhiggins

@AnneJanzer @creativechaosc It’s on my personal to-do list to use @canva for that too!  #cmworld

@SFerika

A3: Start with your strengths/expertise/interests (social, blog, e-m, copy, design, analytics, etc.) & build from that foundation. #CMWorld

@bendgibbons

@lindadessau @MusicAdamT @michelelinn @Jeena_Cho Right on. Being circumspect can be SO helpful. 🙂  #CMWorld

@ChristinKardos

A4: I think a lot of marketers could focus on building a subscriber base #cmworld

@millennovator

A4 Easy to learn more: soft skills. But working on the way you are: hard skills (listening, connecting, storytelling..) not as easy #CMWorld

@alongtin

A4: Parfois trop de marketing , c’est trop. On prend les gens pour des cons 😛 @CMIContent #CMWorld

@KimAuclair

@amywhiggins: Even the data we don’t like! #NoMoreVanityMetrics #cmworld

@AndreaFryrear

@BrandedCartoons Sure, do you have a minute, I’ll summarize it all for you 😉 #cmworld

@lindadessau

@CMIContent @pamelamuldoon 4 weeks til the BIG event – craziness! We’re so looking forward to seeing you all. #CMWorld

@CrowdContent

A5 well seeing as how I just changed jobs, this is an easy one to answer… 😉  #cmworld

@SFerika

@amywhiggins A lot out there to digest on the data-side. I find studying one use-case at a time helpful 🙂 #CMWorld

@UXcelsior

@michelelinn you got it Michelle! We’re having fun with @Jay_zo – brilliant ideas to work with #CMWorld

@billrothcreates

A5 When you start getting the itch to find a new position, reach out to a few peers to chat.  #cmworld

@SFerika

@ChristinKardos @lindadessau @michelelinn @Jeena_Cho “Circumspect” is one of my favorite adjectives for lawyers on social media. #CMWorld

@MusicAdamT

@lindadessau @BrandedCartoons always helping out. Thanks, Linda 🙂  #cmworld

@CMIContent

@SolomonSolves Amen on writing skills. Still sexy after all these years. #CMWorld

@MarciaRJohnston

@creativechaosc @SFerika @creativechaosc Shhh…I’ve been using @Canva without our creative teams ok. But it’s easy in an instant #cmworld

@amywhiggins

@SFerika @creativechaosc @canva OMG yes! Canva is the bestest! Required software on our team.  #cmworld

@AndreaFryrear

A4 (a) #CMworld I advocate @googleanalytics decided not to be consumed, Content users really have no control over algorithms, only content

@connieurway

A4: Most content marketers need to understand analytics & branding better. #CMWorld

@RizzoMB

A5: Network on LinkedIn and also get involved on Twitter Chats. Great way to gain connections. Publish your own content on a blog #CMWorld

@ThinkSEM

If you are looking for a #contentmarketing job, start blogging, get on #socialmedia, connect with people.  #CMWorld

@CTrappe

A5 Often, your peers will have great ideas for places that are hiring, and niche skills you have you should amplify. #cmworld

@SFerika

A5: Learn not only from people’s #success, but also their #failures. #cmworld

@SolomonSolves

A4 Learn grammar, know how to spell or employ a good editor — or all three. @CMIContent #cmworld

@shhh

@CMIContent I hate it though when that itch becomes hives. @SFerika #cmworld

@amywhiggins

@ThinkSEM And comment on other blogs, too! #CMWorld

@mikemyers614

@ThinkSEM we may be biased but we agree on the Twitter chats! Great networking potential!  #cmworld

@CMIContent

A5 Make sure that the new  position is clearly defined. #ContentMarketing can mean different things 2 different orgs. #CMWorld

@Magnani_Dot_Com

BOOM @millennovator #CMWorld

@connieurway

A5 Once you have a clear idea of what you’re looking for in a new position, reach further into your network and let folks know. #cmworld

@SFerika

A5: Partager sa passion sur un blogue – se positionner sur un sujet pour montrer ce qu’on peut faire @CMIContent #CMWorld

@KimAuclair

A5: Use exactly what you do for your customers/employers for YOURSELF! Apply those skills/methods to attract your next opportunity. #CMWorld

@SmartSuiteBree

@UXcelsior Right! And I’m trying to find paths to develop fluency in the technical side. Shows how important both areas are! #CMWorld

@amymersch

A4: @CMIContent Creating a process that works w/measurement & analysis, then being consistent with it. Ability to pivot w/trends. #CMWorld

@FreshSparks

@CMIContent @lindadessau @BrandedCartoons I had nothing to do between now and #CMWorld anyway 😉

@lindadessau

@SolomonSolves so true!  #cmworld

@CMIContent

@CMIContent  active strategic engagement is key, nobody wants to feel bombard with information they see no relevance or use of.  #CMWorld

@OhMyGoshni

@mikemyers614 @ThinkSEM yes! #cmworld

@CMIContent

A5 Have an opinion…don’t just parrot what others are saying…CM practitioners are a dime a dozen, you have to stand out #cmworld

@tracibrowne

@CMIContent Knowledge of data & technology and it to create meaningful consumable content. #CMWorld

@tejkaran

@AmberOoley @CMIContent @MarketingProfs @JoePulizzi @jaybaer All 3 books are on Audible #CMworld

@AnneJanzer

The first thing to do when looking for a new content marketing position is to immediately enroll in nursing school. #cmworld

@BrandedCartoons

@MarketingProfs @CMIContent I’ll accept payment in forms of online kudos &@MarketingProfs tchochkies #CMWorld #KnowYourselfKnowYourWorth

@eccushing

.@CMIContent promote yourself through a personal blog, social channels. Stay up-to-date with trends and tech #CMWorld

@globalHMA

A5 Really, it’s the same for every new job. Connect, inform, relate – get yourself out there. #cmworld

@amywhiggins

@MaelRoth duly noted, but being able to measure everything is something we need to strive for. #CMWorld

@Mr_McFly

Job? What’s that? Sounds terrible… #CMWorld

@ScottIsSterling

A5: Développer sa propre communauté avec le temps peut être gagnant. Créer son propre emploi #blog @CMIContent #CMWorld

@KimAuclair

A5 Depending upon your current job, however, you may need to complete your current job before searching for a new one is possible. #cmworld

@SFerika

A5: Reach out to others in content marketing for advice, network, research new opportunities #CMWorld @CMIContent

@LeadPath

A5 Being more active in twitter chats, attending networking events, blogging, etc. can all help amp up your job search too. #cmworld

@SFerika

Just viewing for A5…since I’m sort of in this position myself #CMWorld

@UXcelsior

@ScottIsSterling overrated, right? tee hee  #cmworld

@CMIContent

A4) Definitely #Copywriting… Badly written content isn’t a good look! #CMWorld

@nmk_writes

http://HugeContent.com is for sale at http://t.co/zwI9z3P2Hh! #CMWorld #content #growlific http://t.co/RjQS7zpy9J

@growlific

A5: Get a personal site in place to be your portfolio. Make it easy to show not tell your awesomeness.  #cmworld

@AndreaFryrear

A5: Do as much as you can in your current job/contract to prove your value and experience working with content. @CMIContent #CMWorld

@MusicAdamT

A5) Build on your credibility. Create, share, promote. Network in the process. Focus all time on quality w/people, content. #cmworld

@ChristinKardos

A5: Look for a #brand that fits with your beliefs, then find a way to help them. Add value from day one. #CMWorld

@mikemyers614

A5: Make sure your LinkedIn profile is well-populated w/ your #contentmarketing projects, experience & accomplishments #cmworld

@chuckfrey

Perfect answer to A5 🙂 #CMWorld  https://twitter.com/SFerika/status/631140716467625984

@alongtin

A5: If you’ve not yet done so, start yesterday building a personal online presence-Prove your actions speak louder than your resume #CMWorld

@wallykoval

A5: Prove you have a strong writing background and be able to provide examples. #cmworld

@netvantage

@SFerika A good friend once told me, “figure out what you want to walk away w/ saying ‘I did THAT'” Do THAT, then look for new job #cmworld

@amywhiggins

@CMIContent Stay consistent with #contentmarketing + engage with influencers online. #cmworld

@AmberOoley

A5) LinkedIn LinkedIn LinkedIn #CMWorld

@nmk_writes

Q5: I look for people who have experience in what they do but also willingness to experiment #cmworld

@michelelinn

A5: Optimize your LinkedIn profile for a content marketing position and follow relevant groups. #CMWorld

@BrandLoveLLC

@ThinkSEM Sometimes positions call for mostly content creation diversity, others marketing & content/audience understanding #CMWorld

@UXcelsior

#ContentMarketing #CMWorld  https://twitter.com/jaybaer/status/631140900215857152

@LeadPath

@SFerika C’est juste ! #cmworld

@KimAuclair

MT @CMIContent via @SmartSuiteBree: A5: Use exactly what you do for your customers/employers to find new business #cmworld

@CustomerSpecs

A5 – Network, Convince (the success of your content through numbers and stats) and convert! #cmworld

@Yogita_M

A4: 1. Have a mindset focused on constant learning. 2. Writing & writing in different platform styles. longform, 140-character, etc #CMWorld

@bendgibbons

Use content to sell content. This includes marketing yourself. #cmworld

@BrandedCartoons

No one cares what you know until they know you care. MT @billrothcreates: A4) Empathy for audience leads to much better content  #CMWorld

@KyleAkerman

@SFerika I’ve started using the @canva for work product. It’s very cool – I’m lovin’ it so far! #cmworld

@chuckfrey

What Mike said – work is better with purpose and values! #CMworld A5 https://twitter.com/mikemyers614/status/631141007887835136

@AnneJanzer

@netvantage And you can provide examples by just doing it. You don’t need a job to #write. You just write. #cmworld

@SolomonSolves

@UXcelsior Great point! Too much data can be overload. Any favorite places to start? #CMworld

@amywhiggins

@mikemyers614 Five stars for this, Mike. #CMWorld

@MarciaRJohnston

A5: Plenty of great work samples, focusing on strategic content. #cmworld #contentmarketing

@creativechaosc

Agreed! Be helpful first and foremost #CMWorld  https://twitter.com/ChristinKardos/status/631141007246131200

@UXcelsior

@billrothcreates @CMIContent #CMWorldThat’s a FACT!

@GFitzsimmons

A5: Look for ways to help as many people as you can. Expand your relationships on social media and IRL. #cmworld

@JeremyBednarski

@MarciaRJohnston @SolomonSolves So true. Jokes on the kids who fell asleep in English class. #CMWorld

@CrowdContent

Good one @mikemyers614 >> A5: Look for a #brand that fits with your beliefs, then find a way to help them. Add value from day one. #CMWorld

@michelelinn

Would love to know what folks are using for portfolios– @wordpress? @contently?  #cmworld

@SFerika

A5: Find ways to differentiate yourself by bring something extra to the table, and build industry-specific expertise. #CMWorld

@jsilberberg

A5 Sometimes we overlook the obvious…let your people know what you want…ask for help #cmworld

@tracibrowne

@SFerika They have to make a cream for it. Maybe an orange cream? @CMIContent #CMworld

@amywhiggins

. @chuckfrey What a great easy tool!!! @SFerika @canva #CMWorld

@alongtin

A5: Step forward w/ your idea when you see an opportunity. That’s how I started working w/ @CMIcontent #cmworld

@chuckfrey

A5: We practice ‘Generous Content’ and look for opportunities to add value *before we expect to win accounts #CMWorld

@billrothcreates

3-In-1 Full #SEM Solutn 4 #SERP Dominanc #SEO #Social #Media #Email #Marketing @ 1Location http://bit.ly/SEO-Book-UK #IoT #CMWorld #SMTLive …

@PetBoudreau

A5: Know your audience, give them what they’d engage in, and speak their language! #CMWorld @ExpWriters  https://twitter.com/CMIContent/status/631140276757639168

@sofianicool

A5 Also, #ContentMarketing is one of those areas of expertise where efforts, dedication and consistency will yield results. #CMWorld

@Magnani_Dot_Com

@SFerika @wordpress @contently Personally, I use weebly. Easy drag-and-drop interface and comes with awesome themes! #cmworld

@SolomonSolves

@chuckfrey @CMIContent A5: Also, make sure your LinkedIn photo isn’t blurry!  #CMWorld

@Its__Wyatt

@amywhiggins Depends on goals. Studying analytics, stats for marketing v. SoMe/user data for instance. #CMWorld

@UXcelsior

@SFerika I use WordPress and Contently…and LinkedIn for my portfolio #cmworld

@tracibrowne

A5: Awareness is also key…people can’t help you find a job if they don’t know you’re looking. Get out there! #CMWorld

@mikemyers614

A5) Don’t forget… “To be interesting, be interested.” – Dale Carnegie.  Tell your friends.. but be helping them, too! #cmworld

@ChristinKardos

A5: Look for “content marketing” titles in jobs so you know company values this and it is not a general jack/jill of all trades. #cmworld

@creativechaosc

Q6: A few weeks ago we talked personal branding. How can that help in professional development for a content marketer? #CMWorld

@SFerika it’s @WordPress for me. free themes, easy mods for those of us w/o a comp sci degree.  #cmworld

@AndreaFryrear

Also, spend some money on surgery. Content Marketers are extremely attractive, so make sure you look the part.  #cmworld

@BrandedCartoons

@UXcelsior I love looking at our user data! #cmworld

@amywhiggins

@BrandedCartoons we are a good looking bunch!  #cmworld

@CMIContent

A6 Building your personal brand will inevitably also result in building your peer network. #cmworld

@SFerika

@CMIContent Gotta know your stuff, but know how to engage with people on a human level to find long-term success. #CMWorld

@NextGenBizMan

This. Create memorable content. And jump online for industry-focused, always-fun twitter chats 😉 #cmworld  https://twitter.com/BrandedCartoons/status/631141304869765120

@aesmithwriting

A5 Use your #marketer community – research shows referrals are the best source of high quality candidates #CMWorld

@eccushing

@amywhiggins @UXcelsior don’t we all? 🙂  #cmworld

@CMIContent

@BrandedCartoons Damn it! That’s what I’m doing wrong. #cmworld

@amywhiggins

A6 – Your personal brand is your reputation. Your content should enhance that. #CMWorld

@rbcarter

A6 Also, that strong personal brand will be an asset in being more of a known commodity when you start interviewing. #cmworld

@SFerika

A6 : Pour la crédibilité. Positionnement. Ça aide beaucoup @CMIContent #CMWorld

@KimAuclair

Love seeing you guys! 🙂 MT @BrandedCartoons Also, spend some money on surgery. Content Marketers are extremely attractive… #cmworld

@ChristinKardos

So key! If you aren’t adding value, what are you doing? #CMWorld  https://twitter.com/mikemyers614/status/631141007887835136

@AnOrchidInBloom

A6 And of course, that strong personal brand will also organically lead recruiters to reach out to you too. #cmworld

@SFerika

A6: Personal branding = practicing what you preach…and practice makes perfect, right? Also helps w/ staying up on current trends #CMWorld

@wallykoval

A6: If you build a brand, you build a relationship. Making #friends has never been so important. #cmworld

@SolomonSolves

@CMIContent Personal branding is key. A resource most employees use today is social media. What’s your online reputation? #cmworld

@AmberOoley

A5. Ensure your profile content is good to attract employers. You market others, Lets market self #CMWorld

@pipalwa

A6 Applying for a blog? Have a blog site. Social Media Specialist? Better have open channels. #YourBrandYourFuture #CMWorld

@Magnani_Dot_Com

A6: Personal branding is everything today. People don’t hire resumes, they hire other people. Always be promoting yourself. #CMWorld

@mikemyers614

@CMIContent A5: Engage and network with like-minded individuals. So, basically what we are all doing at this very moment. #CMWorld

@Its__Wyatt

@CMIContent @UXcelsior Borderline stalker even…#CMWorld

@amywhiggins

Love this! #CMWorld  https://twitter.com/amywhiggins/status/631141124481093632

@AnOrchidInBloom

A6) Personal branding allows future employers/clients to learn about you, your voice, expertise; more powerful than a resume. #CMWorld

@pamelamuldoon

Bonus point for the Dale Carnegie quote! #CMWorld  https://twitter.com/ChristinKardos/status/631141770651414529

@alongtin

A5- get out there and participate. I started here in Ger 2 years ago and I’ve had at least 10 offers so far #CMWorld https://twitter.com/CMIContent/status/631140276757639168

@MaelRoth

A4 WRITING. HOLY COW WRITING. Read everything. write blogs. write copy. write social. You will be a rockstar #CMWorld

@eccushing

A6: Your personal brand = your story. Make it so compelling that anybody would want to be part of the next chapter.  #cmworld

@AndreaFryrear

@TeddyHK I ran out of room! I better build a @listly after the chat… 🙂 #CMworld

@SFerika

A6 as I freelance writer I have to be a chameleon…no one is interested in my “personal brand” only my work #cmworld

@tracibrowne

A6: Don’t “make” a personal brand, LIVE your personal brand. It is what you’ve done and do everyday. Just let that shine. #CMWorld

@SmartSuiteBree

A6) Your personal brand builds trust in the information you share. Trust is appealing to any organization, client, or employer. #CMWorld

@Serious_Vanity

@amywhiggins IMO a CM Manager has eyes on web users, SoMe content performance+user engagement. Then e-mail, etc. #allthedata #CMWorld

@UXcelsior

Content that Matters: How the Path to Engagement is Paved with Purpose http://bit.ly/1GajxjT #CMWorld #ContentThatMatters

@fusionspark

MT @CMIContent via @KyleAkerman: No one cares what you know unless you care about them first. #Marketing is about customers, not us #cmworld

@CustomerSpecs

.@tracibrowne Exactly, having a voice and staying true to your beliefs are key in establishing a brand #cmworld

@opensponsorship

You may not get to do the content things you want at your job, so do it for your personal brand. #cmworld https://twitter.com/CMIContent/status/631141785956282368

@JeremyBednarski

A6: Personal branding requires a lot of creative and original multimedia content that you create and share. #cmworld #contentmarketing

@creativechaosc

@tracibrowne couldn’t you argue that it’s your brand? The brand of a chameleon! #cmworld

@SolomonSolves

I just attended a pro development course @coworkniagara Monday – @LACNiagara talked about this in detail! #cmworld  https://twitter.com/SFerika/status/631142092530675712

@aesmithwriting

@SmartSuiteBree oooh like that!  #cmworld

@CMIContent

@CMIContent @pamelamuldoon I would switch that around. Personal branding allows YOU to know who and what you WANT. Need that 1st. #cmworld

@amywhiggins

A6: Your personal brand should be shown in your content. Give it your own personality to connect with your community #CMWorld @CMIContent

@LeadPath

@tracibrowne Totally agree. Although I did finally have a prospect ask how many Twitter followers I have. #CMWorld

@ScottIsSterling

@amywhiggins @CMIContent A lot about “creep” factor lately (which brings up CX 1st marketing), but “stalking” w/data is new norm #CMWorld

@UXcelsior

Note: employers are also looking at Klout scores these days. Especially in the #contentmarketing industry. #cmworld

@CrowdContent

A6: What differentiates you from your peers? You need to stand out in ways that matter to prospective employers #cmworld

@chuckfrey

A6: Personal branding is extremely important as it’s an example that shows you know how to do it and can do it for a company/brand #CMWorld

@ThinkSEM

A6: Personal branding is about establishing yourself as a thought leader. Influence = Trust #CMWorld @ExpWriters  https://twitter.com/CMIContent/status/631141785956282368

@sofianicool

A2 pt2: Conferences! Tremendously helpful taking in knowledge & networking at #et13 & #cnx14, for example.  #CMWorld

@bendgibbons

A6: It provides you with personal work connections. You’re building yourself a network. #cmworld

@netvantage

3-In-1 Full #SEM Solutn 4 #SERP Dominanc #SEO #Social #Media #Email #Marketing @ 1Location http://bit.ly/SEO-Book-UK #IoT #CMWorld #SMTLive …

@iotattack

@CMIContent A6 I believe having a strong personal brand brings credibility. #CMWorld

@NextGenBizMan

@CrowdContent That makes my stomach hurt…just me? #CMWorld

@UXcelsior

Your work is your brand. too many individuals make the mistake of not thinking of themselves as a business.  #cmworld

@BrandedCartoons

@AnOrchidInBloom Exactly. Well said! #CMWorld

@mikemyers614

@bendgibbons we couldn’t agree more!  #cmworld

@CMIContent

Ugh…I have to jump off and take this call. I’ll have to read through the tweets later. Take care guys.  #cmworld

@LaToyaReports

Get ready—What does John Cleese know about #ContentMarketing http://ow.ly/QLFSf via @BrennerMichael #CMWorld #ANNUITAS

@jstewart_1

A6 Online your personal brand is your best selling point… make it brilliant and unique! #CMWorld

@alongtin

Which goes back to “be yourself, be social, be helpful” 😀 #CMWorld  https://twitter.com/SmartSuiteBree/status/631142281412743168

@UXcelsior

@SmartSuiteBree So true, a personal brand has to happen authentically and organically – it’s expression, not construction #cmworld

@lindadessau

@CMIContent Thank you! Your personal brand shouldn’t be something we brainstorm up, it’s who we are and what we do! #CMWorld

@SmartSuiteBree

A6 – Content is all about storytelling – so use that to the best of your advantage & tell your personal brand story too! #cmworld

@Yogita_M

@ScottIsSterling yeah, some of my clients find that important if I’m writing under my own name for them…mostly I’m not #cmworld

@tracibrowne

@tracibrowne Your personal brand is your chameleon effect, then – the expert behind the brands. Own that! #cmworld A6

@AnneJanzer

@LaToyaReports enjoy the rest of your day!  #cmworld

@CMIContent

A5. Have good samples available and really know the site you’re interviewing with. #CMWorld

@revaminkoff

MT @NextGenBizMan for @CMIContent: A6 Strong Personal #Brand = #Credibility  #cmworld

@CustomerSpecs

@SFerika @amywhiggins Our custom-built portfolio site is on self-hosted @WordPress. #CMWorld

@FreshSparks

@lindadessau @SmartSuiteBree And you can tell when it’s a propped up, 1-sided facade! 😉  #cmworld

@SFerika

@AnneJanzer sorry, I just despise the whole personal brand concept…but that’s a long discussion 😉 #cmworld

@tracibrowne

A6: As you develop a reputation, people reach out to you sometimes instead of vice versa. @CMIContent #CMWorld

@MusicAdamT

@UXcelsior SO true, Brandon! You’ve got it! #CMWorld

@SmartSuiteBree

Content marketer by day. Something else by night. Right. 🙂 #CMWorld

@CTrappe

A6 Be a doer, not a talker. Your execution should match your personal branding efforts #CMWorld

@ellatran91

@SFerika @lindadessau @SmartSuiteBree Yes, or you will find out soon enough #cmworld

@lindadessau

@Mr_McFly I like to say “inbound is measuring everything while knowing that not everything can be measured” #CMWorld 🙂

@MaelRoth

Personal branding happens by participating.  #CMWorld

@CTrappe

@ellatran91 well said!  #cmworld

@CMIContent

Modesty is great in personal relationships, but when it comes to your career be boastful, be proud. #cmworld

@BrandedCartoons

Absolutely! Results earn respect #CMWorld  https://twitter.com/ellatran91/status/631142922012856320

@UXcelsior

A6. Personal branding is what gets you hired in content marketing. It’s all about people and reputation. #CMWorld.

@revaminkoff

.@CMIContent @LeadPath This will keep your #content from reading like a boring textbook #cmworld

@CustomerSpecs

@UXcelsior And it doesn’t stop there. Hotels, airlines..etc. The bigger your reach, the more power you (potentially) have. #cmworld

@CrowdContent

@lindadessau Exactly! It’s not something we “brainstorm up” in a marketing session, it’s just who we are! #CMWorld

@SmartSuiteBree

@CMIContent A6: Personal branding is the greatest form of practice for marketers. How’s your own #content. #CMWorld

@Its__Wyatt

@CTrappe I’m all quote-y today… but I’m reminded of “You can pretend to care but you can’t pretend to show up!” 🙂 #cmworld

@ChristinKardos

@CrowdContent Klout takes ALL of the context out of SoMe marketing…IMO #CMWorld

@UXcelsior

@AnneJanzer my skills are my skills that I worked hard to develop…they are not some marketing label I slapped on to my name #cmworld

@tracibrowne

@AndreaFryrear @BrandedCartoons add in, but have the data to back it up. Be proud of what you have done and show examples. #cmworld

@amywhiggins

Q7: Professional development almost always involves building relationships. How can content marketing help? #CMWorld

@tracibrowne Understood, but: How do you want your clients to refer you to other clients? That’s the brand #CMworld

@AnneJanzer

A6: Marketing is ever evolving and so should your skill set. #CMWorld

@BrandLoveLLC

“Whoo boy!” Wonder who’s gonna lead the post-mortem on @Oracle’s CSO at #CMWorld on how NOT to write a community-building blog? #codewars

@GerReeHinshaw

And, whatever you do, don’t literally brand yourself. Did that. #regret #pain #cmworld

@BrandedCartoons

?????? Well said! #CMWorld  https://twitter.com/SmartSuiteBree/status/631143157976203264

@UXcelsior

@SFerika @lindadessau Absolutely! In those cases there is often more talking the talk, than walking the walk! #CMWorld

@SmartSuiteBree

A7: Confused by your ? @CMworld. Isn’t content marketing all about building relationships? #cmworld

@amywhiggins

A7 Quality content helps you display your skills, knowledge, interests, and personality before you say “hello.” #CMWorld

@rbcarter

I feel a “personal branding” manifesto coming on…look out…Traci’s got her panties in a knot #cmworld

@tracibrowne

A7 Many of the skills that make your content marketing successful will do the same for your prof dev relationship-building #cmworld

@SFerika

A7: #Contentmarketing and building relationships go hand-in-hand. Helping is core to both. #givetoget #CMWorld

@mikemyers614

@UXcelsior Thank you, Brandon! #CMWorld

@SmartSuiteBree

@tracibrowne LOL #cmworld

@amywhiggins

A6 the scale of your person brand gives you a bigger audience & a better chance to connect with key influencers. #CMWorld

@RizzoMB

A7: Give and you shall receive. Comment on others, help others out and you will be rewarded and make new friends along the way! #CMWorld

@ThinkSEM

A7) Content starts the conversation! #CMWorld

@Serious_Vanity

A7 First you want to identify your area to work on. Then, ID the blogs, communities, chats that can help you grow. #cmworld

@SFerika

Q7: Participating in meetups, conferences, Twitter chats, commenting on interesting content – be involved! #cmworld

@chuckfrey

A5: Do well where you are, document that work & get social/network! #CMWorld

@bendgibbons

At the same time, it’s important to push bounds. However, do so with integrity. #CMWorld  https://twitter.com/ellatran91/status/631142922012856320

@AnOrchidInBloom

@CMIContent the best content creates conversations and nurtures relationships – something you should leverage for distribution ! #CMWorld

@MaelRoth

A7 As you become part of those new communities, you’ll develop relationships. #cmworld

@SFerika

A7. Content marketing is a great tool to prove you have the industry expertise that can then help fuel those relationships. #CMWorld

@revaminkoff

A7: Good content marketing shows your skills instead of you telling someone how good you are.  #cmworld

@netvantage

A7. When creating content for personal brand, you’re marketing your skills & knowledge. Connect w/other creators thru CM/SoMe #CMWorld

@UXcelsior

A7 : Lire d’autres blogues. Faire des rencontres individuelles avec des blogueurs qui nous inspirent. @CMIContent #CMWorld

@KimAuclair

A7 I can thank #CMworld for a number of great friendships and expanding my professional network. #cmworld

@SFerika

A7. Content marketing is almost like a calling card.  Good content says “Hey, I know what I’m talking about!” #CMWorld

@revaminkoff

A6: Create strong personal brand perception, and companies will want you to align with them–by hiring you. #CMWorld

@FreshSparks

@SFerika we love bringing content marketers together!  #cmworld

@CMIContent

A6) personal branding is all about being yourself & telling the world how you can contribute to their businesses! #cmworld

@Liliholl

A7 Content marketing helps build trust and engagement — two important aspects of any strong relationship. #CMWorld @CMIContent

@bluemtncontent

@SFerika Didn’t we meet thru it? Online? #cmworld

@amywhiggins

A7: Create great personal content and followers will want to share it. That builds your personal brand and markets yourself! #CMWorld

@webmastergirl

A7) It’s easier to form relationships when you have common ground. Content can be that common ground. #CMWorld

@CrowdContent

A7: You can “hear” your customers, but it’s not really #listening until you mold your actions to make them happy. #cmworld

@SolomonSolves

I’m striving to answer this right now. Guest blogging is 1 solution. Also, scope out potential partners 1/2 #cmworld https://twitter.com/CMIContent/status/631143308316676096

@aesmithwriting

@mikemyers614 not sure that can be improved upon, well said Mike! #CMWorld

@billrothcreates

@tracibrowne ? #CMWorld

@mikemyers614

A6 That one’s good: “Truth is a point of view, but authenticity can’t be faked.” – Peter Gruber #CMWorld

@alongtin

A7: Content marketing is helping that RIGHT NOW. We are able to learn and network with each other via activities like this. #CMWorld

@SmartSuiteBree

Content is conversation. Relationships are founded in great conversation. Also, donuts. #cmworld

@BrandedCartoons

@CMIContent Share each other’s content + promote your network within the content. #cmworld

@AmberOoley

@CMIContent I’m pretty sure it was #CMworld where I first met @lttlewys  for instance #cmworld

@SFerika

Content Marketing gives you opportunities to write, create, network, help, everything you need for pro dev. #cmworld https://twitter.com/CMIContent/status/631143308316676096

@JeremyBednarski

@ellatran91 @CMIContent Love that. How can you brand something if you can’t brand yourself #CMWorld

@Its__Wyatt

A7: Building relationships can be an outcome of your content marketing. We connect with those who have great content #CMWorld @CMIContent

@LeadPath

@amywhiggins We sure did! And finally met in person at a twitter event. Hehe  #cmworld

@SFerika

@Yogita_M @CrowdContent @Zoomph   Since I’m analytical+creative I usually just let my work speak for itself 😉 #CMWorld

@UXcelsior

@SFerika And yet we live in the same city. Go figure! #cmworld

@amywhiggins

People see people helping and when they need something, you’ll have an established presence #cmworld  https://twitter.com/mikemyers614/status/631143547245359105

@aesmithwriting

@LeadPath @CMIContent so true! Connections can be great outcomes of your marketing efforts and can lead to potential collaborations #CMWorld

@ThinkSEM

Content Marketing provides you a common topic of conversation.. Network within those communities to amplify each other! #CMWorld

@SmartSuiteBree

A7)Content marketing examples of your work are the best way! It helps building credibility & showing skills #cmworld https://twitter.com/cmicontent/status/631143308316676096

@Liliholl

A6: A strong personal brand gives you the platform, perspective & voice to adjust/build other brands’ story. #CMWorld

@bendgibbons

@amywhiggins Right? So funny. Reminds me of how many local peeps I met via LiveJournal back in the day…  #cmworld

@SFerika

A5-7 Reminds me…I have to find some time to write this week! (currently bogged down w/work & home repairs) #CMWorld

@UXcelsior

A7: #contentmarketing should eliminate “robotic” engagement, making brands more “human” to their audience #CMWorld https://twitter.com/CMIContent/status/631143308316676096

@sofianicool

A7: I’ve had success by asking open-ended questions in my content. Ask readers, “What do you think?” Relationship builder #cmworld

@chuckfrey

A7: Helps build relationships by connecting and engaging people with content that speaks to them. Then take relationships offline. #cmworld

@creativechaosc

@CMIContent A7 Great content can spark that excitement in customers, start conversations and lead to relationship building. #CMWorld

@NextGenBizMan

A7: Create valuable content to share w/ those you want to build relationships with. Help others and you will eventually benefit. #CMWorld

@KyleAkerman

@SFerika @amywhiggins LJ is how I dated back in college. Wow, that’s embarrassing. #CMWorld

@ScottIsSterling

A7 Your content reflect your personality and your expertise… Go out there with it and don’t be afraid! #CMWorld

@alongtin

@sofianicool I think @Lyft does an excellent job of this. Everything they do screams #genuinepeople #cmworld

@SolomonSolves

I like this one. Food for thought, marketers :)#CMWorld  https://twitter.com/alongtin/status/631143976242913280

@UXcelsior

Q8: What one suggestion would you offer someone looking to begin a career in content marketing? #CMWorld

@SmartSuiteBree BOOM! You said it Bree! #CMWorld

@NextGenBizMan

A7 I think your personal content should make your ideal customer think about things differently…that U add value they don’t have #cmworld

@tracibrowne

A7: purposeful tweets, status updates, blog posts–they can build and drive relationships forward.  #CMWorld  https://twitter.com/CMIContent/status/631143308316676096

@SugarBrooke

A7 – Humanize conversations and putting out relate-able content can go a long way! #cmworld

@Yogita_M

Come hear Leopard speak at #CMWorld! Our Lunch n’ Learn is Sept. 9th at 12:30pm http://ow.ly/QLR7r

@leopard

@NextGenBizMan Thank you, Brad! #CMWorld

@SmartSuiteBree

A8 Read everything you can! Seriously. Consume content marketing blogs and e-books and podcasts. And twitter chats! #cmworld

@SFerika

A8. Write. Write a lot. Write often. Be a strong strong writer. #CMWorld

@revaminkoff

A8 – Be a good writer. No one will care what you say if you’re not an effective communicator. #CMWorld

@rbcarter

Surely you’re not suggesting we actually leave the house and interact with ((shudder)) real people. #cmworld

@BrandedCartoons

A8 It’s a great way to keep up on the latest trends, and to find companies you’ll want to work with or for. #cmworld

@SFerika

A7: Meeting people online and then fostering relationships w/ them offline is a winning strategy #cmworld

@chuckfrey

A8: Write. Every. Day.   #cmworld

@AndreaFryrear

A8: Just start. Start anywhere. If you like writing, start with #content. If you like data, start with #SEO. Go wild. #cmworld

@SolomonSolves

@revaminkoff @CMIContent This is so true!! Random lead called & said “I read your blog post & you know what you’re talking about” ? #CMWorld

@FreshSparks

A8) Honestly, the backbone of any career – roll your sleeves up. Start doing things. Build a portfolio & reputation by DOING. #cmworld

@ChristinKardos

A8. Be curious too. The best content marketers are genuinely interested in everything so they can write well about everything. #CMWorld

@revaminkoff

A8: Networking is your best friend. Read and absorb as much knowledge as you can. It’s a growing field so know where to look #CMWorld

@ThinkSEM

@CMIContent Get ready to live on social media, consume + share content daily and meet amazing people! #cmworld

@AmberOoley

A8: Make sure you love to read and write, even if you don’t have a fun topic to learn and write about.  #cmworld

@netvantage

A8) Pick a niche and utterly MASTER it – otherwise you’ll get lost in the crowd #CMWorld

@billrothcreates

@SolomonSolves taking that first step is always so difficult!  #cmworld

@CMIContent

A8 Talk to CFOs, buy them lunch and ask how you can best communicate in a way they will respect…they hold the purse #cmworld

@tracibrowne

@FreshSparks @CMIContent Yup – the same thing has happened to us #CMWorld

@revaminkoff

Q8: Commencer à se positionner sur un sujet. Bâtir sa présence Web en se concentrant sur ses forces @CMIContent #CMWorld

@KimAuclair

@CMIContent A8: Be well informed and make as many connections as possible. Talk to plenty of people and learn new things! #CMWorld

@ExperianDQSteph

A8 Always be learning #Contentmarketing is evolving. #CMworld

@AnneJanzer

A8: We started consuming everything.. You can get overloaded so start with actionable stuff like @harris_bryan or @backlinko – Eric #cmworld

@MarketingMrkt

A8. Get started now & never stop learning. CM is a rapidly evolving career due to changing technologies (SoMe, Web, Mobile) #CMWorld

@UXcelsior

A7: If you can tell a good story, you can start a conversation. If you can maintain a conversation, you can build a relationship. #CMWorld

@bendgibbons

A8) Develop your own voice through writing. Don’t try to copy other people’s style. #cmworld

@Liliholl

@CMIContent True, but once you get on the train, you won’t know where to stop! #cmworld

@SolomonSolves

@amywhiggins You’re on! I signed up for your session 🙂 #cmworld

@lindadessau

A8: Sharing is caring! Go amplify the content of others that you really enjoy, build that relationship, & BOOM, you just networked! #CMWorld

@SmartSuiteBree

A8: Find your story. Everyone has their own unique story, tell yours genuinely and people will listen. #CMWorld

@mikemyers614

3-In-1 Full #SEM Solutn 4 #SERP Dominanc #SEO #Social #Media #Email #Marketing @ 1Location http://bit.ly/SEO-Book-UK #IoT #CMWorld #SMTLive …

@PetBoudreau

@CMIContent A8 Find resources that can guide you along the way, such as the @CMIContent blogs. Follow and engage with influencers #CMWorld

@NextGenBizMan

A8: Be Patient ! #CMWorld

@sharmasights

A8 Ask questions … a lot! Read… A lot! Listen… all the time! AND HAVE FUN! #CMWorld

@alongtin

A8) Again, nursing school. #cmworld

@BrandedCartoons

A8: Start talking. About many things. To many people. And be human about it. @CMIContent #CMWorld

@MusicAdamT

A7: Professional development via valuable & engaging content production is the @ExpWriters way #CMWorld  https://twitter.com/CMIContent/status/631143308316676096

@sofianicool

@LucyKirkness ha-ha so true now more than ever! #CMWorld

@CMIContent

A8: I would also read A LOT and connect with others in the industry. This is a super-friendly community! #cmworld

@michelelinn

A8) Look for opportunities to collaborate with others (yes, even for free!). Can you help? Can you contribute?  #cmworld

@ChristinKardos

@SmartSuiteBree Cross the chat streams for explosive results 😉 #CMWorld

@UXcelsior

@tracibrowne Ha, I saw this as ‘Talk to UFOs’ for a second there. #CMWorld

@mikemyers614

@CMIContent Get busy writing. Create great content & share it on social. Start a blog & write for free if you have to #CMWorld

@EmilyBaillie

Always Be Helping….and Never Stop Learning. #CMWorld  https://twitter.com/SFerika/status/631144937451614209

@aesmithwriting

Retour au boulot pour moi. Bonne fin de journée  @CMIContent #CMWorld @SFerika

@KimAuclair

A8) Specialize. You can’t be known for something if you are a generalist. #CMWorld

@billrothcreates

Never stop … is the key here! #CMWorld  https://twitter.com/UXcelsior/status/631145251030171648

@alongtin

A8 Never stop asking “why would my audience care about this?” in everything you do #cmworld

@tracibrowne

@michelelinn it is! Friendliest bunch on the content marketing block!  #cmworld

@CMIContent

@UXcelsior You got it, Brandon! #CMWorld

@SmartSuiteBree

@UXcelsior Hee hee hee…you warm my little geek heart. #cmworld

@rbcarter

A8: Become a sponge & take it all in!  #CMWorld

@bendgibbons

@tracibrowne Is there a ‘really like’ button?? #CMWorld

@mikemyers614

A8: Invest time in reading #contentmarketing blogs, news, e-books! Also follow brands that have great content to learn #CMWorld @CMIContent

@LeadPath

@mikemyers614 I love it when people combine their passions with their content. Everyone has a unique experience to share #cmworld

@michelelinn

@mikemyers614 @tracibrowne extra-terrestrial beings in the content marketing world, eh?  #cmworld

@CMIContent

@CMIContent Get to know the Alphabet 🙂 #CMWorld

@LucyKirkness

A difficult, yet key aspect of being known & respected as a content creator 🙂 #CMWorld  https://twitter.com/Liliholl/status/631145296836304896

@UXcelsior

A8 Write. Honestly. Experiment to find your voice. Ask for feedback. Think critically. You don’t have to like everything. #CMWorld

@AnOrchidInBloom

A8: Strategy first. And remember, quality over quantity. #contentmarketing #cmworld

@creativechaosc

#CMWorld Stay consistent with Content Marketing & engage with influencers across Social Media. #ContentIsKing #Marketing

@411Lis

A8- I actually write a short piece on @LinkedIn  about that… https://www.linkedin.com/today/post/article/one-piece-advice-id-give-young-marketing-ma%C3%ABl-roth #CMWorld  https://twitter.com/CMIContent/status/631144802906542080

@MaelRoth

@IBdigi @CMIContent What steps do you think need taken to ‘self-brand’? I like to let my actions speak for themselves! #CMWorld

@SmartSuiteBree

@billrothcreates the importance of having a niche!  #cmworld

@CMIContent

@AnOrchidInBloom Love that about not liking everything!! Great point. #cmworld

@ChristinKardos

Embrace the numbers along with the creativity. There will always be opportunities for those good w/metrics. #cmworld https://twitter.com/CMIContent/status/631144802906542080

@JeremyBednarski

All about giving value/help. #showUCare right @iSocialFanz ?#CMWorld  https://twitter.com/SmartSuiteBree/status/631145336363425793

@UXcelsior

A8) Develop quality work. Don’t just copy what a successful person is creating – have a point of view. #CMWorld

@Serious_Vanity

@KimAuclair When I was starting out, I found it help to put myself on a writing schedule to make me accountable #cmworld

@michelelinn

A8 – Put out content for trending topics to get attention, build your portfolio through all the new emerging mediums #cmworld

@Yogita_M

@UXcelsior @iSocialFanz indeed!  #cmworld

@CMIContent

Exactly! #DOIT #CMWorld http://media.giphy.com/media/wi8Ez1mwRcKGI/giphy.gif https://twitter.com/ChristinKardos/status/631145077725921280

@alongtin

A8: Dive right in by reading, writing, collaborating. Ask lots of questions to thought leaders–they love to share knowledge. #CMWorld

@FreshSparks

@michelelinn @KimAuclair Great idea! I should probably start doing that ?#CMWorld

@UXcelsior

@voicelikeariot_ @UXcelsior Haha, we’re getting a little hyper in #cmworld today! haha

@SmartSuiteBree

@CMIContent @tracibrowne First Spanish, now this. You guys are outta this world. #Ihadto #CMWorld

@mikemyers614

@411Lis yes! Consistency is important!  #cmworld

@CMIContent

@michelelinn @KimAuclair Love that idea.  #cmworld

@SFerika

@SmartSuiteBree @UXcelsior Any other chats to recommend in addition to #CMWorld?

@amymersch

A8: Guest blog, guest blog, guest blog. On relevant sites. Get your name out there. #CMWorld

@BrandLoveLLC

A8 Find a #Contentmarketing thunder buddy that can help you navigate the waters #CMWorld http://t.co/w9FY8TjzVz

@eccushing

@ChristinKardos I feel like that distinguishes the good from the great 🙂 #CMWorld

@ThinkSEM

@Serious_Vanity But don’t be afraid to take the work of a genius and make it even better! #cmworld

@SolomonSolves

A8: be curious…knowledge is POWER. #CMWorld  https://twitter.com/CMIContent/status/631144802906542080

@SugarBrooke

A8: If you do and create about something you LOVE, passion and creativity will flow. #cmworld #contentmarketing

@creativechaosc

a8: Don’t get caught up in the technical aspects of content marketing. All that is secondary to creating supertronic content.  #cmworld

@BrandedCartoons

@CMIContent it’s the key to rising above the noise! #CMWorld

@billrothcreates

@amymersch @SmartSuiteBree @UXcelsior I’d suggest #ContentChat Mondays at noon PT too #cmworld

@SFerika

@SmartSuiteBree @voicelikeariot_ Always an exciting chat ???#CMWorld

@UXcelsior

A8) And, be curious! Learn as much as you can from as many people as you can. Then, apply it. #cmworld

@JeremyBednarski

Great discussion @sferika @CMIContent and everyone else…have to go shoot some video now…starting to get the hang of it #cmworld

@tracibrowne

We’ll spend the last few minutes asking @sferika questions. Ask now! #CMWorld

@CMIContent

A8: Be part of a team of passionate content marketers who constantly venture to improve i.e. @ExpWriters 🙂 #CMWorld https://twitter.com/CMIContent/status/631144802906542080

@sofianicool

If you can maintain a meaningful dialogue w/the voices in your head @BrandedCartoons, that could be an OK alternative. #CMWorld

@bendgibbons

3-In-1 Full #SEM Solutn 4 #SERP Dominanc #SEO #Social #Media #Email #Marketing @ 1Location http://bit.ly/SEO-Book-UK #IoT #CMWorld #SMTLive …

@iotattack

@mikemyers614 Yes! “Life’s too short to write something nobody wants to read.” #CMWorld

@MarciaRJohnston

Excited to be heading to #CMWorld with @MediaValet and the blog post from @cmcphillips perfectly captures why https://lnkd.in/ewKkwcP

@MarketMO

MT @lindadessau Q7: Professional development almost always involves building relationships. How can #contentmarketing help?  #cmworld

@CustomerSpecs

Thunder buddies for life! #cmworld https://twitter.com/eccushing/status/631146138326818816

@JeremyBednarski

@MarciaRJohnston @mikemyers614 … or to write things you don’t love enough to share.  #cmworld

@SFerika

I’ve built a ton of high quality #socialmedia connections stemming from content marketing. #CMWorld https://twitter.com/CMIContent/status/631143308316676096

@NeilKokemuller

@MarciaRJohnston Amen. #CMWorld

@mikemyers614

@MarciaRJohnston @mikemyers614 Great quote! Digging it. #cmworld

@SolomonSolves

@amymersch @UXcelsior I love, love chats! Check out #sbizhour Monday @ 4PM EST & #H2Hchat Monday @ 3PM EST! #CMWorld

@SmartSuiteBree

1 great thing is that as you help, you’ll have fun, people will spark your interest and relationships form organically.  #CMWorld

@aesmithwriting

@mikemyers614 UFO’s Oh! talk about niche market…once they arrive I can claim expertise! #CMWorld

@tracibrowne

I’m looking forward to being a panelist & meeting all of you at #CMWorld http://t.co/zjmhhztBmN

@rbcarter

Erika, do you think aspiring CMs should focus more on content, audience, or channels? Or each to what extent? #CMWorld

@UXcelsior

@SmartSuiteBree @amymersch @UXcelsior I keep a calendar that is full of interesting twitter chats I can pop into when time allows. #cmworld

@SFerika

@amymersch @UXcelsior I just realized you’re in Ohio, Amy! I am in Cleveland! #CMWorld

@SmartSuiteBree

Thanks for another great #cmworld chat folks @CMIContent @SFerika. Gotta run!

@MaelRoth

@billrothcreates I disagree. Yes, you have to specialize in one niche but you also need to be a generalist – go for T-shaped #CMWorld

@wes_bush

A8 “Don’t stop when you’re tired, stop when you’re done!” #CMWorld

@alongtin

Write well first, then be persistent! There are a lot of content career paths if you can write and connect. #CMWorld https://twitter.com/CMIContent/status/631144802906542080

@NeilKokemuller

@SFerika @SmartSuiteBree @amymersch Please share! #CMWorld

@UXcelsior

@SmartSuiteBree @amymersch See you both at #CMWorld next month?? :)#CMWorld

@UXcelsior

@amymersch I try to make #contentchat #bizheroes and #cmgrhangout each week! #CMWorld

@MoninaW

@UXcelsior Great Q. I think you need to understand an audience to create great content for them. #cmworld

@SFerika

@rbcarter we can’t wait!  #cmworld

@CMIContent

Ouch! @BrandedCartoons #cmworld

@CustomerSpecs

@SFerika @amymersch @UXcelsior Haha, I have one too, Erika! There are so many great ones to keep up with! #CMWorld

@SmartSuiteBree

Heading out….have to be a big kid for a while. Thanks for a great #cmworld today @CMIContent!

@AnOrchidInBloom

@UXcelsior @SmartSuiteBree @amymersch I’ll make a @listly of all my chats too!  #cmworld

@SFerika

Really enjoyed reading all those inspiring tweets from marketers all over the world today! Thanks #cmworld see you around 🙂

@Liliholl

@revaminkoff @CMIContent Best part: we won them as a client. 🙂 #CMWorld

@FreshSparks

@AnOrchidInBloom thanks for sharing your insights today, Alissa!  #cmworld

@CMIContent

@SFerika @SmartSuiteBree @amymersch @UXcelsior Also, #spoofchat when you need to fire up the clever engine. #CMWorld

@bendgibbons

Pick up every custom magazine you find (doctor’s offices, restaurants, airlines) & read cover to cover! #CMWorld  https://twitter.com/CMIContent/status/631144802906542080

@suddenlyfrugal

@UXcelsior @SmartSuiteBree Sadly not for me, but I’ll be living vicariously through you all! #CMWorld

@amymersch

@Liliholl thanks for tweeting with us!  #cmworld

@CMIContent

Just stalked the group today – too busy – will participate more next week #CMWorld

@T4Leonard

@SFerika Agreed. Tho I’m often lost about for CMs in terms of content v. the rest. Depends on team/biz I suppose. #CMWorld

@UXcelsior

@bendgibbons @SmartSuiteBree @amymersch @UXcelsior It’s a great way to decompress…also, GIFs! 🙂 #spoofchat  #cmworld

@SFerika

@GerReeHinshaw Oh, reading that was painful! There are ways to let down people gently and still keep their support #machiavelli   #cmworld

@CustomerSpecs

@voicelikeariot_ @jeremybednarski It’s hard to find a work appropriate screenshot of that scene #sittingnexttomydirector #CMWorld

@eccushing

It worked for me years ago! >> @BrandLoveLLC: A8: Guest blog, guest blog, guest blog. On relevant sites. Get your name out there. #CMWorld

@michelelinn

@IBdigi @CMIContent Those are great tips! It just depends if those are things that make up who that person and their brand is! #CMWorld

@SmartSuiteBree

Go #Hawkeyes! #CMWorld  https://twitter.com/SmartSuiteBree/status/631146786044923904

@NeilKokemuller

@SFerika @SmartSuiteBree @amymersch @listly Thx for sharing resources, Erika 😉 #CMWorld

@UXcelsior

.@NeilKokemuller You are so right! #CMWorld

@alongtin

@UXcelsior @SmartSuiteBree @amymersch @listly Happy to!  #cmworld

@SFerika

@UXcelsior It’s great when you have strong SMEs you can get baseline audience insights from.  #cmworld

@SFerika

@UXcelsior @SFerika @SmartSuiteBree @amymersch New chat Thursdays 1pm ET you should check out: #TwitterSmarter with @MadalynSklar #CMWorld

@FreshSparks

@SFerika @bendgibbons @SmartSuiteBree @amymersch @UXcelsior If you want to make awesome friends in a fun environment, go #spoofchat #cmworld

@AdamDince

@amymersch I have separate lists for media orgs/blogs, influencers and ppl I’ve met IRL & in chats. Helps me keep up with everyone! #CMWorld

@MoninaW

Thanks @sferika @CMIcontent all #CMworld chat participants – visit “Advanced Classes” track to meet IRL in Cleveland!

@AnneJanzer

@tracibrowne Great point! If you can pivot & talk numbers/$$$, so much the better! Head off that ROI smokescreen. #CMWorld

@bendgibbons

@wes_bush I think we probably agree – my agencies win by being the best in our niche with a macro perspective #CMWorld

@billrothcreates

@FreshSparks @UXcelsior @SFerika @SmartSuiteBree @amymersch @MadalynSklar Sounds promising! Will be on the lookout. #cmworld

@SolomonSolves

@T4Leonard we’re going to hold you to that 🙂  #cmworld

@CMIContent

Yes, this really does work! #CMWorld https://twitter.com/SmartSuiteBree/status/631145336363425793

@NeilKokemuller

@bendgibbons thanks for favoriting my tweets at the #CMWorld session today! Craft beer? Interesting… 😉

@sofianicool

Word!#CMWorld  https://twitter.com/CMIContent/status/631147825942921216

@Mr_McFly

See you all next week! #cmworld https://twitter.com/CMIContent/status/631147838555066369

@AmberOoley

@amymersch @UXcelsior Maybe! I am still deciding! It is in my background, so I would be crazy not to go! #CMWorld

@SmartSuiteBree

Does @marketmachines not know what the @ is? #CMWorld @CMIContent

@MusicAdamT

@MusicAdamT @marketmachines we had to mute them a few months back!  #cmworld

@CMIContent

Learn more about @sferika, check out her website: http://erikaheald.com #CMWorld

@CMIContent

@Mr_McFly Gary, we feel like we haven’t gotten to tweet with you a ton today. We’ll need to fix that next week!  #cmworld

@CMIContent

4 more weeks! Let’s chat IRL at #CMWorld! Code CMWSOCIAL saves $100! http://cmi.media/cmw http://t.co/7QVBy4rhhS

@CMIContent

@billrothcreates Fair enough! 🙂 BTW, your twitter cover photo is awesome! #CMWorld

@wes_bush

+1 MT @bendgibbons In summary, good #cbuscoffee, great conversation led by @SFerika & #CMWorld 2015 registration secured.  #cmworld

@SFerika

@amymersch media orgs/blogs and influencers keep me current with trends. When I have more time to tweet, I hit up the ppl lists 🙂 #CMWorld

@MoninaW

@bendgibbons It’s going to be a great conference. So looking forward to it. #cmworld

@SFerika

@amymersch you’re so welcome! I have more if you’re ever in need of suggestions! 😉 #CMWorld

@SmartSuiteBree

@amymersch @SmartSuiteBree Too bad. Always good to meet SoMe friends F2F 🙂 #CMWorld

@UXcelsior

A8.Be consistent and unique in content marketing. Keep sharing and make contents that gives value for customers. #CMWorld

@sabjan10

@bendgibbons @SFerika trifecta obtained! Win!  #cmworld

@CMIContent

@SFerika @CMIContent “Poke” me anytime(I think! 😉 I love to talk podcasts, podcasting, audio content….#CMWorld

@pamelamuldoon

3-In-1 Full #SEM Solutn 4 #SERP Dominanc #SEO #Social #Media #Email #Marketing @ 1Location http://bit.ly/SEO-Book-UK #IoT #CMWorld #SMTLive …

@PetBoudreau

@bendgibbons Fantastic! It is going to be another memorable #CMWorld! Perhaps we can even meet in person! 🙂

@pamelamuldoon

@UXcelsior thanks for your engagement at the #CMWorld session today! Excited to read your tweets! 🙂

@sofianicool

@connieurway thanks for your engagement at the #CMWorld session today! Excited to read your tweets! 🙂

@sofianicool

Full disclosure: #CMWorld will be my 1st marketing conference. Stoked for great sessions & conversation, and of course fun keynotes 😉

@UXcelsior

@SmartSuiteBree @SFerika @UXcelsior Part 2 of this question: how do you find the time for all of these chats?! I need your secrets. #CMWorld

@amymersch

@mikemyers614 @SmartSuiteBree @amymersch By the way guys…I’m just down in Louisville if we don’t get to hang at #CMWorld

@UXcelsior

@mikemyers614 @amymersch I’m still deciding… It sounds like I need to go.. #CMWorld

@SmartSuiteBree

@CMIContent Expecting I’ll reach overload at some point, but it’ll be a blast 😉 #CMWorld http://t.co/mOQVwsxvyr

@UXcelsior

You guys are convincing me.. I think I owe you an email! #CMWorld  https://twitter.com/CMIContent/status/631150648231395328

@SmartSuiteBree

I just registered for @CMIContent’s Content Marketing World 2015. Join me! #CMWorld https://www.cvent.com/d/d4q60g?lang=en&sms=2&cn=PpnX6RrOqUOn19A1sydsfg

@trishtaylor

@csledzik wear it loud, wear it proud. See you in CLE for #cmworld? I’ll buy another round then. / @ZignalLabs

@TheTimHayden



/* Act-on Beacon Tracking 170227 */