SEO and Content Marketing: A #CMWorld Twitter Chat with Rand Fishkin

RandSEO is a topic that is widely discussed in content marketing circles, and for good reason: it helps your content be found. Rand Fishkin joined our recent #CMWorld Twitter chat to help us make sense of all of the SEO advice and help us figure out what is most important.

Get more from Rand when he presents Advanced SEO Practices that Will Blow Your Mind during Content Marketing World.

Were there tweets you wanted to retweet, respond to or favorite from this week’s chat? Visit these Storify links – part 1 and part 2.

Q1: What is one SEO tip people should know but don’t execute consistently? #CMWorld

@CBarrows Was just listening to your show with @JoelRRenner Too bad you can’t make it today #CMWorld

@UXcelsior

A1 Content is important. How that content is structured for search engines though is just as or more important. #CMWorld #SEO

@Magnani_Dot_Com

A1: I feel like people sometimes forget that providing the information people want from you is most helpful.. #CMWorld

@Mr_McFly

@CMIContent Too many folks target & optimize for keywords, but don’t answer searchers’ potential questions well in their content #CMWorld

@randfish

.@CMIContent conducting baseline searches before optimizing to check results later – measurement is our favorite part. #CMWorld

@globalHMA

A1: Mindmeld. #CMWorld  https://twitter.com/randfish/status/628597878508785664

@Mr_McFly

A1: Lead Users To A Relevant Landing Page. Not Just Your Home Page But A More Specific Page If You Have It. #CMWorld #SEO

@sgoldberger12

@UXcelsior Training session tomorrow – gotta finish it up 🙁 @JoelRRenner #CMWorld

@CBarrows

@CMIContent A1 It’s no longer effective to keyword stuff–just create great content consistently.  #cmworld

@SFerika

Hi @randfish loving the ‘Whiteboard Fridays’ BTW, really looking forward to this #CMWorld Twitter chat

@KDADouglas

A1: Search engines are made for real people. Make your content for real people too, and your SEO will thank you.  #cmworld

@AndreaFryrear

A1 Once content is structured, it then needs to be helpful to users. #CMWorld #SEO

@Magnani_Dot_Com

A1: Getting quality links, not just social media shares. Links have more power than social for rankings #CMWorld

@ThinkSEM

#CMWorld A1: Not enough attention paid to consistent messaging

@bentoakmktg

A1: An SEO tip constantly missed = going back over past posts/content and linking them to more recent posts #CMWorld

@renepower

A1. Content quality is very important in terms of relevance & UX.  Think of SEO, content & UX together, not separate. #CMWorld

@UXcelsior

a1) Blogging IS good for SEO, but less of the keyword spamming and should be more focused on answering buyers questions #cmworld

@MissSarahQ

Join in #cmworld chat happening now! @CMIContent  https://twitter.com/CMIContent/status/628597528443817984

@yourdigitalpaws

A1: People often put link building in front of on-site factors. #cmworld

@netvantage

Content marketing and SEO #CMWorld chat…this is going to be a great hour! https://twitter.com/CMIContent/status/628596025628868608

@amymersch

@CMIContent When targeting a KW, try to figure out all things a potential searcher’s seeking, & have great solutions on your page. #CMWorld

@randfish

A1: Image tags. I’ve seen far too many “Shutterstock” images lately on big blogs. #CMWorld

@JacksonSalzman

@KDADouglas we couldn’t have said it any better! #cmworld

@CMIContent

A1: Have a consistent but flexible #SEO strategy. Always test and adjust as necessary. #CMworld https://twitter.com/CMIContent/status/628597528443817984

@AJutah

A1: Relevant content is key, but people don’t focus on long tail keywords that give them wider/targeted audience searching for them #CMWORLD

@Fawzy_Aya

@CMIContent A1 Be sure to use keywords when saving your images before uploading to your social networks! #CMWorld

@NextGenBizMan

A1: It’s STILL about the audience – NOT getting you higher up in Google searches. Don’t forget WHY people are looking for you. #CMworld

@LUCYrk78

A1: Having good and engaging content. Good content that engages readers is important. #cmworld

@eucacue

@KDADouglas Thanks! If you ever have a topic you wish I’d cover, let me know 🙂 #CMWorld

@randfish

A1: I wonder how many people actually do good #keyword research before creating #content (that’s polite for many don’t). #CMWorld

@mikemyers614

Hi all! Julien from San Diego! Founder of http://OrganikSEO.com fav board game = The Game of “Life” 😉 #CMWorld

@Julienbrandt

@CMIContent A1: For the sake of keywords optimization, bombard pages with useless content. #CMWorld

@MUmar_Khan

If CARMEEEEEEELALALALALALALALAU…Oh, hi @vegecomgirl #CMWorld http://t.co/397C6nEcES

A1: Is it naive to say, “Just write something someone wants to read?” SEO is over my head, so “try” to do the former. #CMWorld

@billcush

A1 | Some of the best SEO nowadays comes from generating relevant content. Give people the specifics and they’ll be happy #cmworld

@idmloco

A1: Keywords are well key and it is important that you pick the best ones for optimization. #CMWorld

@Elite_VS

@LUCYrk78 Agree!! How are people connect with you is important and must be reflected in your content! #cmworld

@vegecomgirl

A1 Basically, this is the high-level SEO tip. Write for people, structure it for robots. #SEO #CMWorld

@Magnani_Dot_Com

A1) Quit making that headline cute, and get a longtail keyword in there!   #cmworld  I was just as guilty for a long time.

@Serious_Vanity

Wider or more honed-in? #CMworld https://twitter.com/Fawzy_Aya/status/628598374489391104

@JacksonSalzman

A1: Keyword research is one of the most important steps of a good SEO site audit. People don’t take the time to do it correctly. #cmworld

@allmikehall

A1: People forget about visuals + UX. Keywords get people to your page, but your #content has to be good to keep them! #CMWorld

@JessicaKandler

This, cotdernitt!#CMWorld  https://twitter.com/LUCYrk78/status/628598403090526209

@Mr_McFly

@billcush making sure your title is actually what you talk about is the first step! #CMWorld

@ThinkSEM

A1: To get great results, you need great content! Content is key in #SEO #CMWorld @CMIContent

@LeadPath

A1 : having content that says absolutely NOTHING! #CMWorld

@alongtin

Keywords are only as good as the content they point to. #CMWorld  https://twitter.com/randfish/status/628597878508785664

@tiffanyiswrite

@CMIContent great way to do this: survey folks in your target audience & ask “if you searched X, what would you hope to find?” #CMWorld

@randfish

A1 People search for XYZ. We should help them to find XYZ. How to Search XYZ-Some one need to educate. #CMWorld

@pipalwa

.@CMIContent using relevant keywords and not sounding too cliché – rich content is critical – no one wants fluff #CMWorld

@amnda_vera

A1: understand what the audience is actually looking for rather than insist on vanity keywords #CMWorld

@CMRLee

@CMIContent @randfish A1: Tailor your content to answer common questions in simple terms! Thanks for having us, excited to join #cmworld

@ConstantContact

So true! #CMWorld  https://twitter.com/LUCYrk78/status/628598403090526209

@JessicaKandler

@JoelRRenner It’s true – that was your @WhyISocial (I’m just the host!) @UXcelsior #CMWorld

@CBarrows

@LUCYrk78 gaining traffic is one thing, but growing fans is another, more important piece for sure #CMWorld

@ThinkSEM

A1 It’s important to remember that SEO should not trump the quality of your content. They should work together #CMWorld

@kmzimm

@eucacue Good content also helps position you higher organic search results. #CMWorld

@sgoldberger12

Q2: What are your favorite lesser-known tips for SEO? #CMWorld

Preach! When I see women’s magazine-esque headlines online, I want to scream! #CMWorld  https://twitter.com/Serious_Vanity/status/628598591439765505

@suddenlyfrugal

LOVE this 👇🏻👇🏻 #CMWorld  https://twitter.com/randfish/status/628598875960406016

@LUCYrk78

A1) People forget to audit pages that are not performing well and that decreases their ranking! https://twitter.com/cmicontent/status/628597528443817984 #CMWorld

@Liliholl

@JessicaKandler Great note about UX! People need to be able to not just read your content but get around your site for more info!  #cmworld

@vegecomgirl

@JessicaKandler Right! I’d rather have great conversion numbers than great traffic numbers! #cmworld

@netvantage

@CMRLee Yep, and how they go about searching for it, too.  #CMWorld

@mikemyers614

SEO top tip courtesy of @backlinko, use the skyscraper technique and make great content even better!  #cmworld

@MissSarahQ

@mikemyers614 @CMIContent SUCH an important point. #CMWorld

@sgoldberger12

#CMWorld  https://twitter.com/idmloco/status/628598543092158466

@wanderlust13

To summarize A1:Keywords are important. Just remember users are not searching for keywords, they want information. Serve that. #CMWorld

@Mr_McFly

@t_audet Si t’as le temps… le twitter chat #CMWorld est vraiment cool auj! 🙂

@alongtin

A1: Look at the analytics and pick out some queries you should be higher in (and want to be) but aren’t. Figure out why. #CMWorld

@ScottIsSterling
#CMWorld Yes, but your #content has to reflect your message. You are writing for a desired outcome, remember?

@bentoakmktg

@CBarrows @WhyISocial @UXcelsior just the creator/organizer/promoter/interviewer etc… #CMWorld

@JoelRRenner

@CrowdContent it’s going to be awesome! We’re giddy thinking about the BNL concert with you!  #cmworld

@CMIContent

A1: The content should be relevant to the keywords targeted. Most of the websites miss on that. #CMworld

@kartik1701

I do via plugin (#keyword research) but then I write content that answers a question I would want answered. #cmworld https://twitter.com/mikemyers614/status/628598455192190976

@suddenlyfrugal

hey @surveygizmo, @randfish is singing your song: survey your audience & ask “if you searched X, what would you hope to find?” #cmworld

@AndreaFryrear

A1: Image optimization is often neglected. I def agree with everyone saying to optimize for the user first, too 🙂  #CMWorld

@danielleadairz

#CMWorld A1: often marketers focus on targeting a KW based on volume + competition – they forget to ensure that it’s targeted to content.

@andrew_peron

A1 @CMIContent If you do work to find the right keywords, integrate them into content written for humans, not only search engines. #CMWorld

@FreshSparks

Whoops…almost forgot. Engaging like Picard in some #CMWorld chat. High volume warning. *klaxon sounds*

@UXcelsior

@netvantage @JessicaKandler CRO is as, if not more important that SEO #CMWorld

@ThinkSEM

@CMIContent A2: Such a long list! Let’s start w/ an easy one: don’t assume you can only publish once to target a term/phrase/topic. #CMWorld

@randfish

@ScottIsSterling Great advice! #cmworld

@ConstantContact

A1) Find posts and pages driving traffic and further optimize them to provide more value #CMWorld

@Julienbrandt

A1. You can’t have great #content w/o #SEO because no one will find it. And you can’t have great SEO without content to support it. #CMWorld

@tiffanyiswrite

A2: Write the way people talk helps me with my SEO #cmworld  https://twitter.com/renepower/status/628599285702094852

@suddenlyfrugal

Hear hear #CMWorld  https://twitter.com/randfish/status/628599467889967108

@CMIContent

@kartik1701 Especially since search engines favor that relevancy b/w KWs, content, and websites. #CMWorld

@sgoldberger12

#CMWorld A2: make sure you get the URL of pix right BEFORE you bring them into your CMS, can’t fix it later

@bentoakmktg

A2) Use tools like @buzzsumo, find the highest performing content in your niche and look for ways to improve or add to the debate #cmworld

@MissSarahQ

A2: I like @crestodina’s idea of looking for ways to move from #11 to #10 (e.g. page 2 to page 1) for certain keywords. #Smart. #CMWorld

@mikemyers614

@ThinkSEM @netvantage @JessicaKandler Are you also @ThinkCRO ?? #CMWorld

@UXcelsior

A2: I love diving into broken link building. There are so many resources out there that can benefit from your awesome content! #CMWorld

@AJutah

A2: When link building, creating pre-qualified lists of prospects separates a good link building campaign from a bad one #cmworld

@allmikehall

A2) It might sound basic but meaningful URLs are still a challenge for some #CMWorld

@Liliholl

Bummed I can’t make #CMWorld. But, thrilled to see @randfish on the Twitter chat circuit. One of my favorite people http://t.co/sn9nWrvJRY

@AdamDince

@ThinkSEM totally. Gotta have the reason there for people to come and stick around! #CMWorld

@LUCYrk78

A1: Writing an absolutely bloody brilliant title tag! People interact with them #cmworld

@JonTromans

A2: Wide open Q on lesser known SEO tips: How about a reposting & repurposing strategy (sector customer watering holes?) #CMWorld

@renepower

A2 That Google Analytics will tell you which pages show up just shy of Page 1 on Google. Optimize those to get more SEO traffic. #CMWorld

@Magnani_Dot_Com

@tiffanyiswrite Great point! Keyword stuffing days are over (thank goodness) #CMWorld

@UXcelsior

@JeremyBednarski just starting Q2! Good to see you Jeremy!  #cmworld

@UXcelsior

A2 | Revamping and linking back to old posts. Your content should keep getting exposed wherever it can! #cmworld

@idmloco

@LUCYrk78 Yes! Your content strategy should be centered around your community -why they are there & what they keep coming back for #CMWorld

@njbprmedia

I don’t even look at the 10th search result. #CMWorld

@CTrappe

.@CMIContent some #B2B companies are not optimizing for mobile or have missed Google’s algorithm update #CMWorld

@globalHMA

@UXcelsior thanks but not sure how to take that!  Do you want me at #CMWorld or …😃  @CBarrows

@JoelRRenner

@UXcelsior @netvantage @JessicaKandler @ThinkCRO I don’t believe so but we do handle CRO with our landing pages here at ThinkSEM #CMWorld

@ThinkSEM

It starts with content- you can keyword to death, but if the audience doesn’t want it, they won’t read it. #CMWorld https://twitter.com/idmloco/status/628598543092158466

@jessroswell

A2: Don’t be afraid to link to larger blogs. #CMworld

@JacksonSalzman

Ooh that’s good @MarciaRJohnston, I do struggle with this one #CMWorld

@KDADouglas

A2. The Content should be easy to Ready and Understand by Layman. All looks for Easy things on Net and make it popular #CMWorld

@pipalwa

@BeantownReview @FreshSparks If I can wait that long … 😉 #cmworld

@martinlieberman

@UXcelsior Amen! Stuffing is never good…unless it’s Thanksgiving. #CMWorld

@tiffanyiswrite

@JeremyBednarski I think we all are! Welcome #cmworld

@CrowdContent

A1: That’s the reason the persons in charge of the content should talk to the SEO department as well as the social media. #CMWorld

@alongtin

@CMIContent If at first you don’t succeed w/ piece of content, try publishing new version & 301’ing or rel=canonicaling old one. #CMWorld

@randfish

A2 Also, that doing Twitter chats (like #CMWorld) helps as Google is indexing all Tweets now and sharing them when relevant.

@Magnani_Dot_Com

Bingo! #CMWorld  https://twitter.com/tiffanyiswrite/status/628599540011155456

@wanderlust13

A2: Google Alert for the keywords you would like to improve, then thoughtfully comment on those blogs/articles. BLinks & research! #CMWorld

@ScottIsSterling

A2: Consistently See What Queries Are Mapping To Your Keywords & Bid On Them If Relevant. Cover The Marketplace. #CMWorld

@sgoldberger12

@Julienbrandt Great tip! #CMWorld  https://twitter.com/Julienbrandt/status/628599487829663744

@mysiteauditor

A2: Reposting to high traffic sites like Huff Post, LinkedIn #CMWorld

@renepower

Love this idea! #CMWorld  https://twitter.com/idmloco/status/628599803757334528

@suddenlyfrugal

@JoelRRenner Joel, you know you’re always welcomed at #CMWorld 🙂 @UXcelsior  @CBarrows

@CMIContent

A2: Revitalizing old blog posts to target new audiences. Either for link building or based on keyword research. #cmworld

@netvantage

A2: Share your content more than once, have a great call to action, and do intensive analytic and keyword research #CMWorld @CMIContent

@LeadPath

A2: Include the question “What is your biggest challenge?” in your forms and create content that addresses it #CMworld

@wes_bush

I focus on sharing #authenticstories around my niche and do that constantly.  #CMWorld

@CTrappe

A2) How about focusing on promoting your awesome content, rather than hammering out more and more hoping something will stick #cmworld

@MissSarahQ

A2. Set LTKW based on popular search phrases. Make sure to fix pages that aren’t performing (301 to new article if total fail) #CMWorld

@UXcelsior

Good tip. Well, of course it is. Look who it’s coming from…#CMWorld  https://twitter.com/randfish/status/628600048549388288

@Mr_McFly

Leverage technology that knows SEO best practices & helps scale/optimize campaigns cross channel to capture new buyers ex: @captora #CMWorld

@Fawzy_Aya

@Magnani_Dot_Com @CMIContent what report is that in Google Analytics?? Valuable information! #CMWorld

@danjrosenbaum

A2) Image compression is critical for visual content – compression.io is my favorite tool #CMWorld

@billrothcreates

@Status1Media we’re actually now on Q2 >> What are your favorite lesser-known tips for SEO? #CMWorld

@CMIContent

Nice @netvantage: A2: Revitalizing old blog posts to target new audiences. Either for link building or based on keyword research. #cmworld

@renepower

@CMIContent Wait a minute, Keywords are often focused on. baseline searches, and potential questions from searchers need attention #CMWorld

@SamsterWasi87

A2: Leverage tech. that knows SEO best practices & helps scale/optimize campaigns cross channel to capture new buyers ex: @captora #CMWorld

@Fawzy_Aya

Be real. #CMWorld

@CTrappe

A2: Easy one… listen to what your audience wants to know and write about it… LISTEN is the key word here! #CMWorld

@alongtin

Be valuable. #CMWorld

@CTrappe

@suddenlyfrugal @renepower @CMIContent A2: What do you think of these three tips? Speak their language! http://ow.ly/QtR0J #CMWorld

@ConstantContact

@JoelRRenner @CBarrows Well if I listened to what you had to say in audio for 30+min…then I probably enjoy chatting w/you 😉 #CMWorld

@UXcelsior

Content marketing to attract visitors should focus on topics not keywords. #CMWorld

@RizzoMB

@CMIContent A2: Remember that building links, shares, brand recognition, content on a domain creates domain authority… #CMWorld

@randfish

A2 If you do URL tracking through AdWords, you can find the relevant keywords used to find those pages. Then, optimize for SEO. #CMWorld

@Magnani_Dot_Com

A2) Citing references! Quality outbound links AND builds credibility for your content.  #cmworld

@Serious_Vanity

More truth. #CMWorld  https://twitter.com/randfish/status/628600442734276609

@Mr_McFly

What he said. #CMWorld  https://twitter.com/randfish/status/628600442734276609

@AmberOoley

@MissSarahQ @BuzzSumo is also great tool for finding influencers that share your content and adding them to a remarketing list #CMWorld

@wes_bush

A2: Don’t worry too much about the search engines themselves & focus on what words PEOPLE use for queries #cmworld

@JonTromans

Q3: Does blog content frequency (vs. content quality) impact SEO? Does consistency matter? #CMWorld

Optimize by telling a good story.  #CMWorld

@CTrappe

@MissSarahQ So true. Especially for smaller less established websites. Content promotion so critical. #cmworld

@allmikehall

A2: Having links to old posts in your current content, you should use every opportunity to get your content read. #CMWorld

@Elite_VS

Looks like evergreen, easily repurposed content is a key to great #SEO. Any tips on creating original but still evergreen content? #CMWorld

@alexadig

A2: At least for Google searches, having and utilizing Google Plus can help improve SEO. #cmworld

@eucacue

The water is warm today…#CMWorld  https://twitter.com/connieurway/status/628600515446751232

@Mr_McFly

.@CMIContent dynamic content is important – you can’t remain stagnant – look for ways to update content and stay fresh #CMWorld

@amnda_vera

@CMIContent Earning links/shares/engagement on content that isn’t part of your sales funnel or “money KWs” is still valuable. #CMWorld

@randfish

@CMIContent Consistency + Quality. #seo #CMWorld

@AmberOoley

Nice! MT @MissSarahQ: A2) Focus on promoting your awesome content, rather than hammering out more hoping something will stick #cmworld

@billcush

@randfish @CMIContent Great point! DA is often overlooked. Any specific tips on CQ score with Panda? #CMWorld

@UXcelsior

Search engines are people too. Something like that.  #CMWorld

@CTrappe

Love me my Google Alerts. Use them for story ideas but this is an awesome tip about #keywords! #CMWorld  https://twitter.com/ScottIsSterling/status/628600109836685312

@suddenlyfrugal

@Mr_McFly 🙂 #CMWorld

@connieurway

A3 Quantity matters more than frequency, because it’s more pages for search engines to index, more ways for people to find you. #cmworld

@martinlieberman

@JonTromans We totally agree! #CMWorld

@ConstantContact

#CMWorld A2: be authentic in your copy, in your content, everywhere. authenticity gets you farther than clever tricks and shortcuts any day.

@andrew_peron

A2 @CMIContent Set up a Google+ page, optimize it, and be active with content posted to there. #CMWorld

@FreshSparks

A3: Drilled into my brain via @JoePulizzi : Quality over quantity, and be consistent. #CMWorld

@webmastergirl

Yup @ConstantContact: @suddenlyfrugal @renepower @CMIContent A2: What do you think? http://ow.ly/QtR0J  Speak their language! #CMWorld

@renepower

@randfish Vs. completely rewriting that piece? #CMWorld

@AJutah

Q2: Losing “link juice” to another blog can be worth it if the other person discovers your post and tweets/shares it #CMWorld

@ThinkSEM

If you let blog frequency slip it can easily go to no post in a while. #CMWorld

@CTrappe

@Mr_McFly is there beer and bacon too? #CMWorld

@ross_kinkade

A3 Consistency is HUGE in building credibility and trust. If you only post once in a while, how do I know when to check in? #cmworld

@LUCYrk78

AmberOoley: CMIContent Consistency + Quality. #seo #CMWorld

@FreelanceSEOhlp

A2) this is key! #CMWorld  https://twitter.com/constantcontact/status/628600410199224320

@Liliholl

@CMIContent The rising tide of domain authority will lift the ability of all pages on a single domain to rank better. #CMWorld

@randfish

A3) Personally I think quality is FAR more important than quantity. So let’s produce quality content, all the time? ha #cmworld

@MissSarahQ

A3 | Consistency is key. Make sure to produce good content. One post with a lot of views is better than a lot of posts with zero #cmworld

@idmloco

Do these SPAM bots actually help these brands out? #CMWorld

@Magnani_Dot_Com

@CTrappe The slope, it is slippery!  #cmworld

@AndreaFryrear

Once again, for the people…#CMWorld  https://twitter.com/LUCYrk78/status/628600878795243520

@Mr_McFly

A3: Consistency must matter, right? Or why would anyone come back? There must be studies on this… #CMWorld

@billcush

@ross_kinkade stop telling people about the secret stash, Ross!#CMWorld

@Mr_McFly

#CMWorld Reverse-engineer competitor pages & make your content 10 x’s better. There is so much more to this than SEO – the writing matters!

@MooreThanSEO

@CMIContent A3: Consistency DOES matter, and so does quality. Your readers need to be able to rely on you! #CMWorld

@ExperianDQSteph

THIS.  Consistency is key. #CMWorld  https://twitter.com/LUCYrk78/status/628600878795243520

@jessroswell

@CMIContent Just make sure to keep everything on the same sub and root domain (e.g. domain.tld/blog NOT blog.domain.tld). #CMWorld

@randfish

@renepower @netvantage Love this strategy of repurposing +/or revitalizing older content! #CMWorld

@JessicaKandler

@ScottIsSterling Great tip. Just started doing this! #CMWorld

@FreshSparks

A3:  Quality over frequency with consistent content impacts SEO #CMWorld

@connieurway

A3: Frequency matters if your audience expects regular content from you. If not, then much more important to focus on quality #cmworld

@netvantage

A3: Quality Definitely Matters. Do You Want Frequent, Lower-Page Results Or Higher Results That Will Actually Generate Conversions? #CMWorld

@sgoldberger12

A3: quality, quality, quality all the way. If there is no good & relevant content there is no audience. #cmworld  @CMIContent

@yourdigitalpaws

Great advice. So basic, too. Sad it needs to be reiterated and reinforced. #CMWorld  https://twitter.com/ConstantContact/status/628600410199224320

@suddenlyfrugal

A3: I tell my #smallbiz clients to take the time for quality, and the results will come. #CMWorld

@bentoakmktg

A3.IMO they go together. Wouldn’t put one above the other, because alone they fail. Be consistent & produce HQ/valuable content #CMWorld

@UXcelsior

A3. Consistent matter, but quality matters more. I think a lot comes down to how you create dialogue with readers/visitors #cmworld

@vegecomgirl

A2) Optimising old posts for new SEO requirements is a great way to improve performance without writing loads of new content! #cmworld

@dontbeshyagency

A3: Just as a keyword-stuffed headline doesn’t work, neither does a blog that publishes just to publish.  #CMWorld

@mikemyers614

A3. Content frequency does matter, as your audience begins to expect your content. However, frequency of quality is the best way. #CMWorld

@Magnani_Dot_Com

@MissSarahQ Preach! 🙂 #CMWorld

@wes_bush

A3) Consistency:  You can’t keep an audience without it.  #cmworld

@Serious_Vanity

Out of Office Message: It’s time for @CMIContent #CMWorld…go away. http://t.co/ex5D7UqAa4

@tiffanyiswrite

@Magnani_Dot_Com @CMIContent mind blown! Thank you! #CMWorld

@danjrosenbaum

Thumbs up! #CMWorld  https://twitter.com/RizzoMB/status/628600438682701824

@wanderlust13

A3: Consistency with quality yeah! #CMWorld

@alongtin

A3: Quality matters. Titles have to relate to content as do images etc. Tired of numbered, list posts & mixed metaphor posts #CMWorld

@renepower

.@CMIContent you need a hybrid – be a thought leader, talk to your audiences frequently enough that you’re not forgotten #CMWorld

@globalHMA

@CMIContent More details about the problems subdomains create (and opportunity they lose) here: https://moz.com/blog/subdomains-vs-subfolders-rel-canonical-vs-301-how-to-structure-links-optimally-for-seo-whiteboard-friday #CMWorld

@randfish

A3: Content frequency may help but readers want quality content and consistency is important and builds trust with your readers. #CMWorld

@Elite_VS

A3: consistency = on message #CMWorld

@bentoakmktg

A3: They both matter; consistency is better for the brand buy quality is better for SEO #CMWorld

@ThinkSEM

A3: Quality & consistency keep people coming back to you. Search engines like that shit. #CMWorld

@Mr_McFly

A3: Again with the photos, people often forget to compress for faster loading. #CMWorld

@danielleadairz

@danjrosenbaum @CMIContent Google Analytics is usually a completely underutilized tool. Play with it more. There’s so much more. #CMWorld

@Magnani_Dot_Com

A3: Content is a lot like a backlink profile. Quality over quantity #cmworld

@allmikehall

A3 Content Quality+Consistency= Increase SEO Which in turn Increase Frequency #CMWorld

@pipalwa

A3:Quality is very important, but be consistent, too. Don’t post randomly because your audience will less likely see it #CMWorld @CMIContent

@LeadPath

A3b: And, yes, consistency matters, but it can’t save bad or irrelevant #content. #CMWorld

@mikemyers614

@AmberOoley @CMIContent Consistency. Quality. Real-time Relevancy. Deep, timeless content. #SEO #evergreen #CMWorld  https://twitter.com/amberooley/status/628600725178716160

@dominikgrau

A3: Quality content is more likely to be engaged with, which helps with SEO. However, new content keeps people coming back. #cmworld

@eucacue

A3) A blog should always have quality and be published when it matters! If you plan you will know what works. #CMWorld

@Liliholl

A3: Regularly show up with good quality, problem solving, helpful content. Brilliance once a week is better than daily & average #CMWorld

@renepower

The most important part of #contentmarketing is understanding what to promote, where to promote it, how to promote it. #CMWorld

@RizzoMB

A3: Consistency does matter but that doesn’t mean 1 a day everyday! Writing quality posts that people want is no.1 #cmworld

@JonTromans

+ Relevance. #cmworld #contentmarketing #dontwastemytime https://twitter.com/AmberOoley/status/628600725178716160

@contentroadie

Consistency leads to reliability/trust. I go to sites I can rely on. If you post sparingly, that doesn’t establish you in any way. #CMWorld

@LUCYrk78

Discussing photo compression is a great topic @danielleadairz #CMWorld

@connieurway

#CMWorld A3: consistency matters, but not as much as quality. I’ll take one high quality original piece a week over 20 useless posts please.

@andrew_peron

@CMIContent A3: Content speaks for itself- you can blog 5x a week with crappy content or 1x with great content- just depends #CMWorld

@NextGenBizMan

A3: @Moz did a study on this recently. Worth a read. #CMworld https://moz.com/blog/publishing-volume-experiment

@JacksonSalzman

@UXcelsior You can also watch engagement metrics to see if time on site, browse rate, etc. are rising/falling #CMWorld @CMIContent

@randfish

A3: It’s important to be consistent with your content schedule. Search engines want to show fresh, relevant pages in the results. #CMworld

@AJutah

@renepower relevant images – yes – agreed!  Too much ‘sameness’ out there. #CMWorld

@billrothcreates

THIS #CMWorld  https://twitter.com/NextGenBizMan/status/628601731543228416

@connieurway

A3: Don’t know about consistency but when I post too often, I LOSE subscribers. People want fewer things in their inbox. #CMWorld

@suddenlyfrugal

Publish or perish! @davidbeebe of @Marriott will be a must see presentation at #CMWorld. #Storyofcontent http://t.co/sXhpE1MucD

@BeOnScene

A3: Creating 1 post/mo won’t make a huge impact. Frequency matters, but only if it’s still good content. #CMWorld  https://twitter.com/CMIContent/status/628600557553356800

@JessicaKandler

@randfish @CMIContent Thanks for the tip! Looking fwd to Whiteboard Friday, as always. #CMWorld

@UXcelsior

@CMIContent A2 leveraging competitive & buyer intelligence to understand what long tail keywords and pain points people are using #CMWorld

@DarrenAM21

.@CMIContent quality over quantity for sure, but certainly have a goal to post on consistent basis – weekly/biweekly/whatever suits #CMWorld

@amnda_vera

Yes! Maximize your content #CMWorld  https://twitter.com/Elite_VS/status/628600581054177281

@wanderlust13

A3: Good to be consistent, but equally important to take advantage of time sensitive opportunities like events and holidays #cmworld

@allmikehall

A3) SEO is a long term task so every time you publish a good quality blog, you will contribute to it.  #CMWorld

@Liliholl

@suddenlyfrugal Quality over quantity! #CMWorld

@ConstantContact

A3 @CMIContent Consistency & quality is key to retaining audience loyalty = more visits & engagement over time. #CMWorld

@FreshSparks

A3c: No one is waiting for your blog post. Only speak when you have something useful to say. #CMWorld

@mikemyers614

A3b: Consistently crap content won’t ever help! 😉 #cmworld

@JonTromans

Q4: Should SEO algorithm changes affect the way you execute your content marketing? If so, how? #CMWorld

@marketmachines #CMWorld I guess more hits would come from more frequent postings.

@dynamic_digi

@sgoldberger12 I’ve never published just to publish. Not me. Never. It must have been someone else. It couldn’t have been me. #CMWorld

@billcush

@JacksonSalzman @Moz Great share! #cmworld

@ConstantContact

A3: How about consistently high-quality content (+ branding)? 🙂 #CMWorld

@danielleadairz

A3) IMO, quality is far more important than consistency. Completely agree with quality over quantity #cmworld

@AdamDince

A3: Certainly important to be consistent from a brand perspective, & more (good) content = more potential links #SEO #CMWorld

@CMRLee

Actually, maybe they are. That would be a good thing… as long as you can deliver. #CMWorld  https://twitter.com/mikemyers614/status/628602049865871360

@Mr_McFly

@CMIContent A3: Sort of… It’s complicated. All things considered, I’d take less content w/ higher quality over the inverse. #CMWorld

@randfish

A3. The old axioms never change: less is more. If you can’t churn out quality regularly, do less. But do it really well! #CMWorld

@tiffanyiswrite

Like this guy? @billrothcreates Bless him, overused #CMWorld http://t.co/DqxJ0UVzoG

@renepower

A4. Always make sure that your owned media SEO tactics are on point, no matter the #contentmarketing campaign. #CMWorld

@UXcelsior

@MissSarahQ #CMWorld should be a balance I feel. too little quality posts dissuades customers.

@dynamic_digi

Is there a magic number of times you post in a week that makes your blog “fresh” in a search engine’s mind? #CMWorld https://twitter.com/AJutah/status/628601782411722752

@suddenlyfrugal

Exactly! The more valuable the content, the longer time on page, the lower bounce rate. To name one quality–> SEO benefit. #cmworld

@CrowdContent

#CMWorld A4: if your content is truly unique, useful, informative, and shareable, algorithm changes shouldn’t matter to you much at all.

@andrew_peron

@billrothcreates @renepower how do you feel about GIFs helping to relay your content? #CMWorld

@njbprmedia

A4: Alg changes should only better help find what you are producing: solid content. If not, Google screwed up. #CMWorld

@ScottIsSterling

@CMIContent A3: QUALITY! Prob a bad analogy, but I’d rather have a growler of local craft beer than a dirty thirty of light beer. #CMWorld

@NextGenBizMan

I focus energy on authentic creation vs. tracking algorithm changes. Though I pay attention. #CMWorld

@CTrappe

@CMIContent Consistency + quality is best b/c it earns you a loyal following over time that will help amplify your work. #CMWorld.

@randfish

@billrothcreates thanks! I’ve been using tinypng for compression #CMWorld

@danielleadairz

@CMIContent Once you find the things that work, do them consistently. Don’t change the whole strategy for an algorithm. #CMWorld

@AmberOoley

A4: If you are using white-hat techniques, you will be fine with any updates #CMWorld

@JacksonSalzman

A4 IMO, the only thing that should affect your content is focusing on new things consumers NEED/WANT to know 🙂 Adjust accordingly #cmworld

@LUCYrk78

Chances are an algorithm changed somewhere today. #CMWorld

@CTrappe

A4) The top performing content is top because it’s educational, useful and answers readers questions. Make that your strategy! #cmworld

@MissSarahQ

Absolutely! #CMWorld  https://twitter.com/AJutah/status/628601782411722752

@wanderlust13

#CMWorld Too many bus owners are afraid to research target keywords…end up running the SEO race alone w/ poor KW. AdWords = FREE research.

@MooreThanSEO

A4: Pay attention, but don’t obsess over it. Better to pay attention to quality content #CMWorld

@ThinkSEM

A4: Since we know the algorithm is trying to find the best content, great stuff SHOULD always win out. #CMWorld

@bentoakmktg

I agree. Both quality and consistency is important for trust. @Elite_VS: https://twitter.com/Elite_VS/status/628601390219313152 #cmworld

@eucacue

A4: Good content is (hopefully) algorithm proof, right?  #cmworld

@AndreaFryrear

Words to live by 🙂 #CMWorld #SEO https://twitter.com/randfish/status/628602230501851136

@alongtin

@CMIContent However, consistency can mean 1X/day, 1X/week, 1X/month, or even 1X/quarter. Daily content isn’t always the best way. #CMWorld

@randfish

A4. Two words: Google Authorship! #CMWorld

@tiffanyiswrite

A4: Use SEO algorithms for best practice to stay on the “right side of the Force”. Other than that, write for humans #CMWorld

@renepower

@suddenlyfrugal IMO, write at a pace that allows you to keep quality a priority #CMWorld

@AdamDince

A4. Yes. Google has updated their algorithm to more human based. Yet, slight changes can make huge impacts on how you get found. #CMWorld

@Magnani_Dot_Com

A4: Unless search engines start to penalize people for original, quality content, no. Do better to serve your audience! #CMWorld

@Mr_McFly

A4:  The publisher has no real control over SEO algorithms.  The other option is falling into @Google Panda/Penguin penalties boxes #CMWorld

@connieurway

@njbprmedia @renepower GIFs have potential if they convey something useful and link back to long-form ideas #CMWorld

@billrothcreates

A4b. For CM though, focus on using social+organic to drive traffic to new pages. Social is an SEO factor too. #CMWorld

@UXcelsior

Cool @JessicaKandler: @renepower @netvantage Love this strategy of repurposing +/or revitalizing older content! #CMWorld

@renepower

A4) it will affect you if you aren’t ready. If you get the basics of SEO right, it shouldn’t be an issue. #CMWorld

@Liliholl

@tiffanyiswrite lol #cmworld

@CMIContent

A4: Hopefully not – if you’re focusing on creating quality content for users. But can’t ignore keyword density, inbound links, etc #cmworld

@netvantage

#CMworld @CMIContent A4. If you have to adjust your strategy after every algorithm update you’re DOING IT WRONG.

@JeremyRiveraSEO

A4 | Producing quality content for your audience should never change. A new #SEO algorithm should only help them find it easier. #cmworld

@idmloco

.@andrew_peron Amen! #CMWorld  @CMIContent

@OrganikSEO

I’m reading Q3 as how to “prioritise” audiences so content rewards loyalty yet builds on prospects…in Multi-brand scenario, how? #CMWorld

@TheSignOfFive

A3: Might not be algorithmic but u can’t establish thought leadership if u don’t regularly publish content and interact #CMWorld

@Julienbrandt

.@CMIContent constantly changing – so you have to be fluid and adapt, staying ahead and informed so your clients can do the same #CMWorld

@globalHMA

Great way to put it! Alg changes are to help humans. #cmworld https://twitter.com/ScottIsSterling/status/628602383623454721

@CrowdContent

A4: No #SEO should be about creating relevant content that conveys your story, and content that’s so helpful people share it. #CMWorld

@RizzoMB

A4: Be aware of #SEO changes, and amend as needed. But your focus should always be on quality. Google will always prioritize that. #CMWorld

@tiffanyiswrite

A4: #brands need to stay up-to-date on algorithm changes but don’t need to chase every little change. #CMWorld

@mikemyers614

A4) Humans will always be humans – write for them, tweak for the machines! #cmworld

@dontbeshyagency

J’agree but sometimes I get so excited about a topic that I can’t help myself but post! #CMWorld  https://twitter.com/AdamDince/status/628602693125189632

@suddenlyfrugal574

@CMIContent e.g. KPCB puts out http://www.kpcb.com/internet-trends only 1X/year, but we all know them (and Mary Meeker) b/c of it. #CMWorld

@randfish

@suddenlyfrugal No, but search engines want to display relevant results for a query… #cmworld

@AJutah

A4: create #content for humans 1st, search engines 2nd #CMWorld

@JessicaKandler

@renepower But there’s cookies on the other side!!! 😉 #CMWorld #tooeasy

@alongtin

@CMIContent no. metrics and engagement should primarily. if people like your stuff, continue. #CMWorld

@dynamic_digi

A4: Tracking progress/analytics is important, but more is the strategy adjustment once changes are noticed #CMWorld

@ConstantContact

@AmberOoley @CMIContent #CMWorld good point.

@dynamic_digi

@suddenlyfrugal I always recommend spending time to create QUALITY content vs. cranking out posts like a machine. #CMWorld

@AJutah

A4: Using white-hat (what I call ‘sustainable’) SEO tactics should be fine for algorithm changes. #CMWorld

@danielleadairz

A4 Also, saying to just focus on people is like saying my dentist should just sit and talk with me. SEO is a tool. Use it.  #CMWorld

@Magnani_Dot_Com

A4) Create a strategy *first* for your audience/prospects. Optimize second – and it’s not like that can’t be tweaked over time.  #cmworld

@Serious_Vanity

@CMIContent A5: I’d hope- if you keep  a #studentofthegame mentality then your execution should reflect changes in your industry #CMWorld

@NextGenBizMan

@JessicaKandler Yes! And focus on YOUR humans (your target audience). #CMWorld

@mikemyers614

@CMIContent A3: consistency and quality definitely impacts SEO, editorial calendars work great and can help! 📆 #CMworld

@juliomflores

Yes! Consistent, quality content. #CMWorld  https://twitter.com/mr_mcfly/status/628602761605709824

@jessroswell

A4 Yes when changes involve best practices. Ex: mobilegeddon. Offering mobile-friendly content is also a best practice. #CMWorld

@alexadig

A4) Algorithm updates typically reward quality. So, write for people, structure for search engines! #CMWorld

@AdamDince

A4: No, algorithm changes should not change how you create #content. If it is good & relevant, people will find it. #CMWorld

@suddenlyfrugal

.@CMIContent shouldn’t cause a huge shift, but it should certainly be acknowledged so tweaks can be made #CMWorld

@amnda_vera

A4: No….. not unless the changes make creating great things that people want a bad thing!! #cmworld

@JonTromans

Love this! #CMWorld  https://twitter.com/MissSarahQ/status/628602482978127876

@wanderlust13

A4: #SEO is about creating great content. Always put that as a priority. Your SEO will benefit with great content no matter what #CMWorld

@LeadPath

#CMWorld Companies need to value meaningful copywriting. We encounter too many w/ poor website content that scoff at pro-writing costs.

@MooreThanSEO

A4 @CMIContent Don’t changes help to provide people with better solutions to their problems? If yes, adapting supports the cause. #CMWorld

@FreshSparks

A3:  Would something like a #leadmagnet have an SEO impact if they are included frequently? @randfish maybe? #cmworld

@MarketingMrkt

Right on @AdamDince 🙂 #CMWorld

@connieurway

A4: Be Aware Of #SEO Algorithm Changes, But If You Have Good, Quality Content Already, Changes Will Be Minimal If Any. #CMWorld

@sgoldberger12

Following #CMWorld. Some great tips out there guys!

@Wordstrova

@randfish When it comes to blogging content, what is an acceptable word count that is neither too short or too long. #CMWorld

@kevinlockett

Read Q3 as how to “prioritise” audiences so content rewards loyalty yet builds on prospects. Multi-brand scenario, how? #CMWorld @randfish

@TheSignOfFive

20 yrs in as a self-employed writer, and I still get excited about writing. Can’t help it. #CMWorld  https://twitter.com/AJutah/status/628603108164112384

@suddenlyfrugal

Q5: Should SEO help be internal or freelance? Where is the best place to find help? #CMWorld

Bottom line: If you know your audience and what they want/need better than anyone, you will win. #SEO: #CMWorld

@mikemyers614

A4: Algorithm updates can reward good content. Important to stay up to date to improve the quality of your content. #cmworld

@allmikehall

@CMIContent We should pivot from Search Engine Optimizing to start aiming for authentic Social Engagement Optimizing- #NewSEO #CMWorld

@NextGenBizMan

If you aren’t mobile, you need to re-evaluate #CMWorld  https://twitter.com/alexadig/status/628603296933150720

@UXcelsior

A4 Can’t believe the “it’s ONLY about great content” continues to be said. Ignoring structure and algorithm updates hurts content. #CMWorld

@Magnani_Dot_Com

@CMIContent A4: If you’re doing SEO incorrectly, then yes, algos will force shift in tactics. But if you’re doing it right, rarely. #CMWorld

@randfish

A4: It depends on the changes in the algorithm. Most changes won’t affect good content, but you should be aware in case it does. #cmworld

@eucacue

A5) I guess it should be left to whoever the expert is. If that’s you, great. If not – outsource to a reputable company #cmworld

@MissSarahQ

A5:  Unclear on the question? #CMWorld

@connieurway

A5 Having outside help doesn’t hurt. It’s a fresh eye and fresh way of thinking.  #cmworld

@martinlieberman

@NextGenBizMan @CMIContent Hmmm.. I think both can be accomplished. No need to sacrifice one for the other #CMWorld

@AdamDince

Great point @randfish! Every business has different #content needs/schedules. Decide what works for you. #CMWorld https://twitter.com/randfish/status/628602621704536064

@tiffanyiswrite

A5: If you can afford it, hire someone.. If not, learn as much as you can.. We love @randfish Whiteboard Fridays! #cmworld

@MarketingMrkt

Tuesday: #CMWorld Twitter chats. Friday: Whiteboard Friday w/ @randfish. Schedule is filling up! https://twitter.com/randfish/status/628603236740567040

@AmberOoley

A5: There should always be an internal component However, if someone from outside can help, allow it .Always Be Learning. #CMWorld

@Mr_McFly

A5: SEO is so intertwined with social/content/everything else it’s hard to outsource effectively anymore.  #cmworld

@AndreaFryrear

A5) As long as they are talented and care about your results, it’s irrelevant what the business structure is.  #cmworld

@Serious_Vanity

#CMWorld A5: freelance SEO help can be useful in a pinch but to understand biz goals + needs and translate to SEO, you need someone in-house

@andrew_peron

A5: When it comes to SEO, I’ve generally hired outside “experts” solely focused on SEO Internal/external, find best person for job! #CMWorld

@LUCYrk78

I look at search terms people used to get to my blog to decide what I should be writing #content to cover #cmworld https://twitter.com/ConstantContact/status/628603069404741632

@suddenlyfrugal

A5: Different #brands do #SEO differently. As long as someone is focused on it and helps you understand it, does it matter? #CMWorld

@mikemyers614

A5: – both shd work, as long as its someone who understands what they are doing @CMIContent #CMWorld

@yourdigitalpaws

.@suddenlyfrugal I’d say don’t obsess over or write for vague changes, but pay attention to what’s going on. #CMWorld

@UXcelsior

@connieurway if you’re looking for SEO support, should you keep it within an internal team? Or hire outside help? #cmworld

@CMIContent

A5: Freelance/external to help set up SEO right. It can be managed internally but needs some technical & copywriting competence #CMWorld

@renepower

A5 SEO needs to have devoted attention. Where that comes from is up to the org, but it isn’t “Set It and Forget It” anymore. #CMWorld

@Magnani_Dot_Com

@alongtin Merci! Mais je suis dans un rush d’étude ces temps-ci. 😓 Je dois étudier sur l’heure du midi. #CMWorld

@t_audet

A5. Depends on your resources. If your content is created by a freelancer, it can be worthwhile. #cmworld

@vegecomgirl

A5: Personally, I think internal. They should know more about your audience, targets and content being posted #CMWorld @CMIContent

@LeadPath

@CMIContent TY #CMWorld

@connieurway

A5) You can find help from plenty of experts like @randfish and worth following @mattcutts too 🙂  #cmworld

@MissSarahQ

Yes, it is important to be aware of any changes. @sgoldberger12: https://twitter.com/sgoldberger12/status/628603434199941120 #cmworld

@eucacue

A5: We’re biased but you could also hire a consulting agency. Might have a particular one in mind 🙂 Otherwise find an expert #CMWorld

@ThinkSEM

@connieurway sorry for the confusion!  #cmworld

@CMIContent

@ThinkSEM lol  #cmworld

@CMIContent

.@CMIContent no matter what, the person has to know the company/product/service and the process – otherwise, either works! #CMWorld

@amnda_vera

A5: #SEO, unlike #SocialMedia, can be done great internally or freelanced #CMWorld

@JacksonSalzman

A5: Freelancer! (Says the freelancer). Actually, it’s not hard to learn yourself. Technical stuff should be done by a developer. #CMWorld

@ScottIsSterling

This by a mile >>> #CMWorld  https://twitter.com/JeremyRiveraSEO/status/628602809852801024

@Tony_DWM

Hear, Hear! #CMWorld  https://twitter.com/NextGenBizMan/status/628603691600207872

@wanderlust13

I hear you Brandon @UXcelsior #cmworld

@suddenlyfrugal

Great for viral @njbprmedia: @billrothcreates @renepower how do you feel about GIFs helping to relay your content? #CMWorld

@renepower

@ThinkSEM ……..who were thinking? /s #CMWorld

@Magnani_Dot_Com

A5: The quality of the advice is what matters most. Although internal SEO people tend to have more clout re. implementation #CMWorld

@KDADouglas

@Mr_McFly you wont catch me alive! #CMWorld http://t.co/5uMFmXoe0J

@ross_kinkade

You can tell who has kids by the answer to the favorite game question. 🙂 #cmworld

@joshmccormack

@CMIContent Algo shifts tend to benefit timeless tactics: superb content that answers searcher’s query, builds brand, uses KWs well #CMWorld

@randfish

@CMIContent as long as the content/knowledge is internalized and the process known, internal or freelance works in our experience #CMWorld

@globalHMA

@CMIContent Good question! We do it internally as an agency. Makes sense since we’re handling the brand/campaign. #cmworld

@AmberOoley

@joshmccormack lol so true #cmworld

@CMIContent

A5. Depends on size of a team. Internal #SEO is helpful, if it makes sense. But everyone on #contentmarketing teams should know SEO #CMWorld

@tiffanyiswrite

A4: Only if you have been publishing content spam instead of interesting, well written, helpful and converting content @CMIContent #CMWorld

@mikkopiippo

A5: I play in both roles + have no problem, but I like my clients to understand what I’m doing +why to help their overall strategy #CMWorld

@danielleadairz

A5. Either way, you need a reliable expert in SEO. (disclosure: internal & amateur SEO speaking) #CMWorld

@UXcelsior

A5) Outsource until you can build a solid in-house team. Then bring it all inside. #cmworld

@AdamDince

A5: Both. Knowing your subject matter is really important but everyone needs a bit of guidance & training 😉 #cmworld

@JonTromans

@CMIContent A6: If SEO is a big part of your biz (or big opportunity), hire in-house. If it’s a smaller channel, go agency. #CMWorld.

@randfish

A5:  Internal teams should monitor, manage SEO processes.  External support if necessary #CMWorld

@connieurway

A5: So many #smallbiz don’t have internal resources or talent for SEO. That’s why we’re here. #CMWorld

@bentoakmktg

@ross_kinkade if I hypnotize you with GIF loops that are too damn high, I might. #CMWorld http://t.co/4gPBSW8NKE

@Mr_McFly

A5 For us, we immerse ourselves with our clients’ audiences and run metrics to see what content resonates best. Then we optimize. #CMWorld

@Magnani_Dot_Com

Love the term ‘superb content’…should be everyone’s goal. #CMWorld  https://twitter.com/randfish/status/628604428690436096

@mikemyers614

@Magnani_Dot_Com We specialize in SEO and PPC so that’s who I was talking about in that tweet #CMWorld

@ThinkSEM

A5: It should be left to whoever will do it right. You don’t want to cut corners when it comes to #SEO. #cmworld

@netvantage

Cool chat and cool folks today. Shedloads of engagement. Loving it #CMWorld @CMIContent

@renepower

@ross_kinkade @Mr_McFly Ministry of Silly Walks? #CMWorld

@UXcelsior

@mikemyers614 I agree Mike. Can’t paint SEO strategy with a broad brush. #CMWorld

@billrothcreates

@renepower we are too! So much insight!  #cmworld

@CMIContent

A5: Leverage internal resources when possible, but seek help from experts f needed. It benefits your entire team to keep learning. #CMWorld

@amymersch

@CMIContent A5. In-house isn’t a must when it comes to SEO, but the copy should still be written by your own team. #CMWorld

@Pearl_Capital

It’s common for companies to periodically hire SEO help. Get an audit, clean up, get some guidance, and see them again later. #cmworld

@CrowdContent

A5: No reason you can’t do both! Train your team on #SEO best practices, and scale the heavy lifting with external team if needed. #CMworld

@AJutah

A5 | #SEO should be managed by someone who knows the audience. Then work with the content manager to tailor your posts #cmworld

@idmloco

@CMIContent That said, agencies also great for helping an in-house SEO ramp up, learn, scale, & magnify efforts. #CMWorld

@randfish

A5: As a freelancer I haven’t been hired for SEO help. However, brands & pubs hire me because my work ranks well organically. #CMWorld

@suddenlyfrugal

@ThinkSEM ………..Figured. lol. The /s was for “sarcasm”. 😀 #CMWorld

@Magnani_Dot_Com

@UXcelsior @Mr_McFly #CMWorld and yes! http://t.co/8QAFDsdOUa

@ross_kinkade

A5: It really varies on the size of the company and their budget. If you do freelance so important to use a reputable service. #cmworld

@allmikehall

A5: Leverage internal resources when possible, but seek help from experts if needed. It benefits your entire team to keep learning. #CMWorld

@amymersch

@tiffanyiswrite In my exp. “knowing SEO” and being an “expert in SEO” who can execute mean different levels of success. #CMWorld

@UXcelsior

@Jandrewsr @CMIContent Oh no! Do we dare ask what happened? #CMWorld

@Pearl_Capital

@SueBrady hey I did a #bufferchat a day late and had fun, so an hour “late is NOTHIN’! #CMWorld

@NextGenBizMan

A5) I agree Rand. #CMWorld  https://twitter.com/randfish/status/628604651835801600

@Liliholl

Q6: What is the best way to keep up with all of the changes in SEO? What are your favorite sources? #CMWorld

Good point! #CMWorld  https://twitter.com/amymersch/status/628604996230250496

@mikemyers614

@globalHMA @CMIContent We agree with that! #CMWorld

@Pearl_Capital

@NextGenBizMan @SueBrady ha!  #cmworld

@CMIContent

Just be sure to vet agencies accordingly! Still blackhat out there. #CMWorld  https://twitter.com/randfish/status/628604922750087168

@JessicaKandler

A5) If you’re going to outsource your SEO, make sure you vet hardcore. Bad SEO can get you in trouble fast #CMWorld

@AdamDince

A6: Well, @moz is awesome. #CMWorld

@mikemyers614

@amymersch Never stop learning! 🙂 #CMWorld

@UXcelsior

@mikemyers614 brown noser lol #cmworld

@CMIContent

You should do a Tuesday roundup of #CMWorld chat (unless you do and I’ve missed it – @CMIContent

@renepower

@CMIContent Rely on amazing content marketers to share new  tips & tricks. #resources #cmworld

@AmberOoley

@randfish @CMIContent Do algorithm shifts always benefit the end user? …enabling discovery of the best content? #CMWorld

@FreshSparks

@TheSignOfFive In multi-brand world, you probably want a channel/voice/content hub for each unique audience. #CMWorld

@randfish

A6: Follow @randfish & #CMWorld” TARGET=”parent”>@Moz. #CMWorld http://t.co/oprUnVP90f

@Mr_McFly

Hiring the experts can really help with #contentmarketing and #SEO. They have run into many “new” problems before.  #CMWorld

@CTrappe

@CMIContent #CMWorld all digital can be in-house. depends on firm size, or even if SEO is a key plank of dig. strategy.

@dynamic_digi

@CMIContent A6. Simple, but sure… Simply search each day on Google news for ‘seo marketing’ related articles. Anyone else? #CMWorld

@Pearl_Capital

A6: There’s this guy named Rand something that seems like he knows his stuff…I think he’s @randfish #cmworld

@AndreaFryrear

@renepower we have a Storify available at the end of every Tuesday and a blog recap on http://contentmarketingworld.com the following week! #cmworld

@CMIContent

A6: I usually get information about SEO from @moz.  #cmworld

@eucacue

A6: Here’s where I shill for Google Alerts again… #CMWorld

@ScottIsSterling

@AdamDince Yes! And can be quite expensive… #CMWorld

@Pearl_Capital

A2: Get “follow” links from high value sources like universities to bump up in SEO.  #cmworld

@joshmccormack

@AndreaFryrear @randfish we hear he’s pretty good 🙂  #cmworld

@CMIContent

A6 My Feedly has a dedicated SEO/SEM feed with multiple sources. Also, @FruitionSearch runs an SEO update against your domain. #CMWorld

@Magnani_Dot_Com

@AdamDince agreed! #CMWorld

@JessicaKandler

A6: http://Inbound.org is a great source. I set up Twitter lists to stay up to date by the second 🙂 #cmworld

@allmikehall

A6: @Google front page breaking news or @TechCrunch @sejournal for updates #CMWorld

@connieurway

A6) Keep up with @moz, the Google Webmaster Blog and Search Engine Land. All great sources! #cmworld

@AdamDince

@kevinlockett Long as it takes to answer all the questions your search audience might have. 250 might be too many, 2,500 too few. #CMWorld

@randfish

A6: Check Related Websites Like @sengineland Often. Follow Others In #SEO On Twitter. Join Twitter Chats To Stay Updated. #CMWorld

@sgoldberger12

@AdamDince So true, need to make sure their practices are authentic and for the greater good. #CMWorld

@FreshSparks

A6: search engine land, moz blog 🙂 @CMIContent #CMWorld

@yourdigitalpaws

@CMIContent A5: internal if resources allow; otherwise an expert in tune w/your culture+goals. When you find them hang on to them! #CMWorld

@cliftonchestnut

@SMHoenig It’s an English thing – i.e. a shedload is a garden shed full of … #CMWorld

@renepower

@Pearl_Capital You’re not kidding! #CMWorld

@AdamDince

A5) I think the point here is to get help from people who know about it. You will outsource if you have the budget. #CMWorld

@Liliholl

@CMIContent  Q5) Having a contest for a small projects is a good way to find new talent and it builds your freelance pool. #CMWorld

@kevinlockett

A6) Participate in Twitter chats like #CMWorld, network with fellow SEO pros, and read, read, read.

@OrganikSEO

@ScottIsSterling We are pro-Google, too! Do you also take advantage of their drive features? #CMWorld

@Pearl_Capital

2 great places to start for up to date, actionable SEO news: @sejournal @quicksprout blogs. #cmworld

@CrowdContent

A6: Listening to SEO podcasts and reading awesome blogs! Just wrote a blog post about our favorite SEO books #CMWorld

@ThinkSEM

@renepower They all get archived here: http://www.contentmarketingworld.com/cmworld-twitter-chats/ #CMWorld @CMIContent

@kateeidam

A6) I like to follow SEO experts and check online sites weekly, if not daily to see if there are any new updates #CMworld

@Nicole_Barbato

A6: The sources are endless. We like to highlight some of the best articles we come across in Search Scoop: http://bit.ly/1h09A2H #cmworld

@netvantage

@ThinkSEM share the link!  #cmworld

@CMIContent

You’re too much @CMIContent: @renepower we have a Storify every Tuesday & a blog recap on http://contentmarketingworld.com the following week #cmworld

@renepower

A6: Also, I love #whiteboardfriday. #CMWorld

@mikemyers614

A6: so many good blogs. @Moz @sengineland @neilpatel #CMWorld

@JessicaKandler

A6: Definitely search SEO news to see the newest trends, stay connected with SEO pros on social media #CMWorld @CMIContent

@LeadPath

@KipMeacham you are always on our #CMWorld bus. We wouldn’t leave without you 🙂  #cmworld

@CMIContent

A6) Follow influencers.  #cmworld

@Serious_Vanity

@eucacue @moz  Me too! I think Whiteboard Fridays are one of the best ways to stay up-to-date on SEO. #CMWorld

@wes_bush

.@CMIContent reading and sharing internally so we are all on the same page. We love @google webmaster blog and @SEOmoz #CMWorld

@globalHMA

@CMIContent A6: Follow and constantly read industry news on great resources like: @Moz @sengineland @sejournal @sewatch #CMWorld

@mazur_w

A6 We also turn around and share SEO news on our Twitter account/blog. #CMWorld

@Magnani_Dot_Com

A6) Always check Google’s blog, @sengineland & @moz  #CMWorld

@Liliholl

TY, @CMIContent! #cmworld

@KipMeacham

A6: @searchengineland @moz plus Google Webmaster Central. All tucked away in @feedly 😉 #cmworld

@JonTromans

“@CrowdContent: 2 great places to start for up to date, actionable SEO news: @sejournal @quicksprout blogs. #cmworld”

@IndianEclub

@OrganikSEO Yes! Chats like these are great informants. Reading is so important in any form of #smm! #CMWorld

@Pearl_Capital

A6) We like @Moz, @semrush, and @sengineland, to name a few. #CMWorld

@OrganikSEO

A6 | The best place to learn is with people who are passionate. Find #SEO twitter chats and blogs @Moz @sejournal @Google , etc. #cmworld

@idmloco

TY for #hashtag share @mikemyers614 #CMWorld

@connieurway

A3: Consistency will help readers know what to expect and they’ll presumably read and share more.  #cmworld

@joshmccormack

.@CMIContent social channels and blogs for updates, learning from my colleagues/during innovation meetings #CMWorld

@amnda_vera

A6: Here’s our Top 10 Books on SEO http://ow.ly/QqdT0 via @ThinkSEM #CMWorld http://t.co/VrFlG6StxL

@ThinkSEM

I get all my news from Twitter and Twitter chats! 🙂 #cmworld

@LUCYrk78

@ScottIsSterling So you are more pro-Cloud? Hehe #CMWorld

@Pearl_Capital

@OrganikSEO @Moz @semrush @sengineland seem to be popular choices!  #cmworld

@CMIContent

A6: I have a shiny SEO folder in Feedly #CMWorld

@alongtin

@allmikehall Just subscribed to your Twitter list. Thanks for making it! #CMWorld

@wes_bush

Nice! Thanks for sharing. #CMWorld  https://twitter.com/ThinkSEM/status/628606172984020994

@OrganikSEO

@CMIContent A6: Don’t forget about @twitter search tool, using hashtags, setting these up in your tweet deck- wicked easy! #CMWorld

@NextGenBizMan

@alongtin we like shiny 🙂  #cmworld

@CMIContent

Sorry but I hate this idea. You’re asking people to work for free in a contest! #dontworkforfree #CMWorld  https://twitter.com/kevinlockett/status/628605699774218241

@suddenlyfrugal

@OrganikSEO @Moz @semrush @sengineland Some great resources! #CMWorld

@Pearl_Capital

@LeadPath @CMIContent #CMWorld a firm given a good brief can run it, provided they’re competent outsourcing.

@dynamic_digi

@tiffanyiswrite Like all technical disciplines, SEO is nuanced, so IMO need someone who gets the details not just high-level #CMWorld

@UXcelsior

A6: Follow blogs + social media, of course! Some favorites: @moz, @neilpatel @sengineland just to name a few #CMWorld

@danielleadairz

A6: Moz, SEOland, Google blog, SmartInsights (UK) Econsultancy (UK) all great on SEO for me #CMWorld

@renepower

@LUCYrk78 JINX! Ya owe me a coke 😉 We had the same idea at the same time #CMWorld That was fun!

@NextGenBizMan

@JonTromans @Moz @feedly Feedly is a great tool! #CMWorld

@Pearl_Capital

@connieurway YW  🙂 #CMWorld

@mikemyers614

@Liliholl #CMWorld true. requires good vetting.

@dynamic_digi

A6: @orbiteers has many and frequent blog posts and they cover SEO on occasion, AND they are super smart #cmworld

@SueBrady

@Pearl_Capital @JonTromans @Moz @feedly what an awesome resource! #CMWorld

@ThinkSEM

@OrganikSEO how about chats like #organikchat too?! 😉 #CMWorld

@Julienbrandt

Q7: What tools are available to help with SEO and content marketing efforts? #CMWorld

A6: connecting w/ industry leaders like @randfish @neilpatel + all of you!  #CMWorld  https://twitter.com/CMIContent/status/628605066686017537

@mysiteauditor

A4: No! @Google’s dedication to SEO is one that benefits the customer, not your company. Think like a customer, bring value. #CMWorld

@LindseySanford

@NextGenBizMan great minds!! 👊🏻 #CMWorld

@LUCYrk78

@ScottIsSterling Ah, that’s a great differentiation. Work is often PC-based, huh. #CMWorld

@Pearl_Capital

Wouldn’t you also add industry (or niche) RELEVANCE @randfish @CMIContent? #cmworld HREF=”https://t.co/mdSI3Ar6Wl” TARGET=”parent”>https://twitter.com/randfish/status/628602406264176640

@jgombita

@CMIContent http://t.co/HUlApE4rn2, http://t.co/eVRLMeBms8, http://t.co/4JWOXHLM0n, @dr_pete, @Marie_Haynes, HREF=”https://t.co/bfFj69WFQZ” TARGET=”parent”>https://plus.google.com/u/1/+MarkTraphagen/posts #CMWorld

@randfish

A7. Relevance. #cmworld

@KipMeacham

“@CrowdContent: 2 great places to start for up to date, actionable SEO news: @sejournal @quicksprout blogs. #cmworld”

@amardeepkaushal

@ThinkSEM @CMIContent Podcasts is a great idea. Any favorites? #CMWorld

@sgoldberger12

A7: Isn’t @moz creating a new #contentmarketing tool (he said, leading the witness)? #CMWorld

@mikemyers614

@Julienbrandt @OrganikSEO When is the Organik chat? #CMWorld

@Pearl_Capital

A7: requires more than 140 characters, no? @CMIContent #cmworld

@yourdigitalpaws

Good list! #CMWorld  https://twitter.com/mazur_w/status/628605966251126784

@wanderlust13

@CMIContent You can also watch http://mozcast.com to see when/how much Google updates their algo/changes rankings #CMWorld

@randfish

@CMIContent A7 I’m a fan of the WordPress @yoast plug-in.  #cmworld

@SFerika

Tools: Keyword planner, Google Trends #CMWorld

@CTrappe

@joshmccormack Presumably. But don’t publish just to publish. Do it when you have something worthwhile to say. #CMWorld

@martinlieberman

A6: My SEO resources incl. @SmartInsights @Econsultancy @Moz @sejournal @sengineland #CMWorld

@renepower

A4: Focus on producing and sharing great content. Don’t spend lots of time trying to game search algorithms.  #cmworld

@joshmccormack

A7: On my @WordPress -powered blog I use Yoast plug in to help with keywords. #CMWorld  https://twitter.com/CMIContent/status/628606576174067717

@suddenlyfrugal

A7: Google Trends – Constantly be on the lookout for niche keywords that your customers are using for search to keep top of mind #CMWorld

@LindseySanford

@CMIContent Content calendars, Yoast + SEO blogs. #cmworld

@AmberOoley

Totally agree with @dr_pete #CMWorld  https://twitter.com/randfish/status/628606668301963264

@mikemyers614

@mikemyers614 When does the chat begin? #whiteboardfriday  #CMWorld

@connieurway

A7: I’ve heard @WordPress has a good tool but I can’t quite figure out how to use it #cmworld

@SueBrady

@alongtin I’m all about that shiny Feedly lifestyle! 🙂 What are your favorite sites you subscribe to? #CMWorld

@wes_bush

@CMIContent A7. Personally, we can always count on great ideas from checking into the #CMWorld homepage!

@Pearl_Capital

@LindseySanford love seeing people mention Google Trends. Joe Pulizzi is a big fan of it too.  #cmworld

@CMIContent

@CMIContent A7: @semrush @WordStream are awesome. Google analytics and the yoast plugin too of course! #CMWorld

@ThinkSEM

@Pearl_Capital @Moz @feedly Wonderful app! Almost as important to me as @Hootsuite #cmworld

@JonTromans

A7) @contently has a vetted talent platform for finding writers and creatives #CMWorld

@billrothcreates

@connieurway Sorry, it’s not a chat, @randfish does a video each Friday about a different #SEO topic. #CMWorld #imjusthashtaghappy

@mikemyers614

Really great info this week. Doing much more reading than typing…lol. #cmworld

@JeremyBednarski

Yep, great tool the only SEO plugin I use #CmWorld http://twitter.com/SFerika/status/628606817980051456

@KDADouglas

@LindseySanford Keywords are so important! Thanks for that, Lindsey. #CMWorld

@Pearl_Capital

A6) @CMIContent  I follow tweet chats like this one (especially conferences).  Then I do my own research afterwards. #CMWorld

@kevinlockett

Thanks for sharing these resources. I’m following following following! #CMWorld  https://twitter.com/renepower/status/628606867284041728

@suddenlyfrugal

.@CMIContent we like @screamingfrog and @yoast! #CMWorld

@globalHMA

A7. SEO: Yoast SEO @Moz ext. GA page ext. CM: @buffer @hootsuite @buzzsumo @feedly @Tweetdeck @IFTTT Both: GOOGLE ANALYTICS. #CMWorld

@UXcelsior

@Pearl_Capital awwww shucks lol  #cmworld

@CMIContent

Q7: Analytical software, like Google Analytics and various social media analytics. Knowing more about your audience is important. #cmworld

@eucacue

A7) I use a Google spreadsheet for content marketing efforts and it works great. Keeps it organized and easy to collaborate #CMWorld

@Nicole_Barbato

A7: shameless plug for @mysiteauditor? But we also love @semrush @CoSchedule @CMIContent @Moz #CMWorld  https://twitter.com/CMIContent/status/628606576174067717

@mysiteauditor

@JonTromans @Moz @feedly @hootsuite Yes we are also big fans of the hoot! Also @Crowdfire…  #CMWorld

@Pearl_Capital

searchengineland is my favorite source. Google HOAs included #CMWorld

@connieurway

I use the @yoast @WordPress plugin, too. Interested to see what others use! #SEO #CMWorld https://twitter.com/SFerika/status/628606817980051456

@amymersch

@CMIContent #CMWorld blogs and Google itself. also fellow professionals…..we all do well from collective sharing.

@dynamic_digi

@UXcelsior Oh thank you for the shout out, Brandon! 🙂 Happy #CMWorld chat! 🙂  -Nicole

@buffer

A7: Biggest problem is that there are too many tools! Sorting the wheat from the chaff can be hard work #cmworld

@JonTromans

@eucacue @CMIContent couldn’t have said it better!! #CMWorld

@NextGenBizMan

A7: I am excited about @writeanalytics – it launches tomorrow but I’ve had a sneak peek and it’s da bomb.  #cmworld

@AndreaFryrear

@CMIContent keywordtool.io, SEMRush, Moz #cmworld

@kpLUCH

@SueBrady Are you referring to Yoast? It’s a great tool to get your metadata clean and ready to go. #cmworld

@CrowdContent

@JonTromans we agree!  #cmworld

@CMIContent

A7: Some great tools include @googleanalytics, @yoast, @hootsuite, @KeywordPlanner , @GoogleTrends #CMWorld @CMIContent

@LeadPath

A7: SEO Tools for Excel, Screaming Frog, MozBar browser extension, GWT Search Console, KW Research tools like keywordtool.io #cmworld

@netvantage

A7b: Best SEO tool is that SEO expert you’ve surely hired 🙂 #cmworld

@SueBrady

Me too @lizdaponte just taking in all the great tips and content! #CMWorld

@KDADouglas

@Nicole_Barbato So you add links and notes? Or how do you utilize the spreadsheet? Thanks for tips! #CMWorld

@Pearl_Capital

A7:  Too many tools to list w/ 140 chars #CMWorld

@connieurway

@eucacue Knowing your audience is everything! Thanks for that, Ashleigh! #CMWorld

@Pearl_Capital

@CrowdContent It might be yoast. I’ll have to check my blog. #CMWorld

@SueBrady

A7: Some favorite SEO Tools: @RavenTools, Google WM Tools/Trends/Keyword Tool/Search, @Moz, @Yoast #CMWorld

@danielleadairz

@wes_bush In French I really like this one http://www.arobasenet.com … English @Moz @neilpatel are pretty shiny! #CMWorld

@alongtin

.@CMIContent @trello is a great tool for collab! And, of course, good old Google docs! #CMWorld

@amnda_vera

A7) WP plug-ins, Google alerts and analytics, really the most basic things are still the best.  #cmworld

@Serious_Vanity

A7 | @WordPress @yoast and other plugins, @contently, @buffer, set up a @google alert for #SEO, and plain old @googleanalytics !  #cmworld

@idmloco

I’m on both @contently and @Ebyline as a #Freelance writer Helped me work with @SallieMae #CMWorld  https://twitter.com/billrothcreates/status/628607125485256704

@suddenlyfrugal

A7 : @evernote @feedly – help with curation of content, taking imp notes etc @CMIContent #CMWorld

@yourdigitalpaws

@LeadPath @googleanalytics @yoast @hootsuite @KeywordPlanner @GoogleTrends @CMIContent We like every single one you mentioned! #CMWorld

@Pearl_Capital

A7: Browser extensions for SEO! http://bit.ly/1gmmGaA #shamelessplug #cmworld

@allmikehall

@CrowdContent @SueBrady What exactly does Yoast do? #CMWorld

@Pearl_Capital

A7 (a) @googlewmc #CMWorld

@connieurway

A7: Used @screamingfrog analyzer for the first time this weekend. It really went in depth #CMWorld

@ScottIsSterling

@yourdigitalpaws I use @evernote @feedly every day as well. So helpful for #contentcuration.  #cmworld

@SFerika

Yes, of course! Big fan of #OrganikChat 🙂 #CMWorld  https://twitter.com/Julienbrandt/status/628606569001824256

@OrganikSEO

Need To Jump Out Of #CMWorld Chat Early. Another Helpful Chat To Start The Day! Now To Keep Engaging Throughout The Week 🙂

@sgoldberger12

A7 @CMIContent I look for the latest content marketing books on Amazon and yes, I still enjoy book stores, so I check there too. #CMWorld

@kevinlockett

A7) @Sitecore’s CMS has a good marketing and SEO package  #CMWorld

@Liliholl

@CMIContent A7: I think @AnnieCushing’s list of SEO tools is the most complete: https://docs.google.com/spreadsheet/lv?pli=1&key=0AlgVNSddFpwxdE9rbUZzVEVock5tODFOVWVqellWaWc&f=true&noheader=true&gid=12 #CMWorld

@randfish

A7:  We love @moz and @buffer… but they got rid of “suggested” feature so we’ve been using @chunkappio to augment it! #cmworld

@MarketingMrkt

@CMIContent A7: My favourite are: @Searchmetrics @semrush @lnkresearchtool @Impactana @DeepCrawl @OnPage_org @BuzzSumo #CMWorld

@mazur_w

@Pearl_Capital Agreed! #CMWorld

@OrganikSEO

Q8: How has SEO changed over the years? What is something experts used to recommend, but don’t anymore? #CMWorld

@sgoldberger12 thanks for chatting! Hope to see you next week!  #cmworld

@CMIContent

A7: A few tools we couldn’t live without at @OrganikSEO r @Moz @SproutSocial @bright_local @RavenTools @semrush @spyfu #CMWorld

@Julienbrandt

@ScottIsSterling @screamingfrog Is it free? #CMWorld

@Pearl_Capital

A1: Logo optimization! Don’t just name your file name logo.png. Use your home page’s target keyword as the file name. #cmworld #sorryimlate

@marvinrussell

@Pearl_Capital @Nicole_Barbato Yes, any details you’re willing to share would be much appreciated by the #CMWorld crowd. 🙂

@amymersch

A7: I have a sparkling editorial calendar with a SEO dedicated section! #CMWorld

@alongtin

Use links. NOT. @CMIContent #CMWorld

@yourdigitalpaws

@Pearl_Capital @CrowdContent Yoast is an SEO plugin #CMWorld

@SueBrady

@alongtin @Moz @neilpatel Oooo, much shine! Thanks for sharing, Audrée! #CMWorld

@wes_bush

A7 @CMIContent Create an editorial calendar in @Google docs to organize topics, keywords, dates, outlets for promotion, engagement #CMWorld

@FreshSparks

A7: Tools for SEO / content marketing: Google trends, Adwords planner, competitor site search using Screaming Frog, Moz & others #CMWorld

@renepower

@CMIContent Keyword stuffing >>>>>> Consistent, quality content.  #seo #CMWorld

@AmberOoley

@mikemyers614 Right here: https://moz.com/blog/category/whiteboard-friday 🙂 #CMWorld @connieurway

@randfish

@Julienbrandt Thanks, Julien! Happy we can make your job easier! @OrganikSEO @Moz @bright_local @RavenTools @semrush @spyfu #CMWorld

@SproutSocial

@SueBrady @CrowdContent How does it work? Thanks for the help! #CMWorld

@Pearl_Capital

Thanks @billrothcreates @contently @Ebyline @SallieMae having a #niche helps too. Mine is saving money #CMWorld

@suddenlyfrugal

@mazur_w Ohh I haven’t heard of a few of these. I’ll have to check them out. Thanks! #CMWorld

@danielleadairz

A8:Is this where I can tell the oldest #SEO joke ever? Two SEOs walk into a bar, restaurant, drinks, pub, liquor, snacks… #CMWorld

@mikemyers614

A7: In terms of content creation for SEO, a great tool is Campaigns. (Shameless plug – sorry guys) #cmworld | https://www.youtube.com/watch?v=5FYZh4xCHUQ

@CrowdContent

@CMIContent can I be so bold and say, AD WORDS hahaha #CMWorld

@NextGenBizMan

@ScottIsSterling @screamingfrog Cool! Thanks Scott! #CMWorld

@Pearl_Capital

@AmberOoley @CMIContent I think this should be the other way around #cmworld

@idmloco

A8 Keyword density. “Our Corgi coats are the best corgi coats you’ve seen on a Corgi, and as a coat for your corgi this is great!” #CMWorld

@Magnani_Dot_Com

A5: assumption- employees know cohorts, offerings & marketing goals better vs. agency that optimises for a living + assoc. learning) #CMWorld

@TheSignOfFive

@randfish @connieurway Thanks! #CMWorld

@mikemyers614

A8. Cloaking (presenting different content or URLs to human users and search engines) = #BannedByGoogle.  #cmworld

@KipMeacham

A7b: I use Open Site Explorer & Screaming Frog a lot #cmworld

@JonTromans

@randfish @CMIContent @AnnieCushing wow what a great resource! thx #CMWorld

@JessicaKandler

@screamingfrog @ScottIsSterling Thanks for the tips, Dan! #CMWorld

@Pearl_Capital

A8: It is no longer keyword based. With Google’s new algorithm change, it is also important to be mobile friendly. #cmworld

@eucacue

I know, right? Then we don’t have to do all MT and modify the original #CMWorld & still have 140 to play with. https://twitter.com/LindseySanford/status/628607518286032896

@suddenlyfrugal

@CMIContent A8: @CMIContent can I be so bold and say, AD WORDS hahaha #CMWorld

@NextGenBizMan

A8: Back in the day SEO was 80% technical and 20% content. – Now its 80% content and 20% technical. #CMWorld

@marvinrussell

Q8:   Experts can’t recommend what they don’t know.  Google lately, are hush-hush about update processes #CMWorld

@connieurway

@amymersch @yoast Although it’s not necessarily a content marketing tool WP Cache helps people get to your content faster  #CMWorld

@wes_bush

A7c: Eyes & brain are the no.1 tools 😀 #cmworld

@JonTromans

A8: Keywords are no longer the focus of SEO. #CMWorld

@Tephi729

@mikemyers614 @mikemyers614 I love that joke so much I named a post after it! http://www.suebrady5.com/an-seo-expert-walks-into-a-bar-bars-pub-public-house/ #CMWorld

@SueBrady

A8) it has changed a lot because of the way people are consuming information & selecting what’s relevant to them. #CMWorld

@Liliholl

@CMIContent #CMWorld @WordPress for blogs.

@dynamic_digi

A8: Directory submissions. So many directory submissions.  #cmworld

@AndreaFryrear

@SueBrady @mikemyers614 that’s fantastic #cmworld

@CMIContent

@TheSignOfFive Your audience is your best guide – how often do they consume? How much do they want? What are they seeking? #CMWorld

@randfish

A8: Overuse of a keyword as anchor text was key before, but now you get a slap on the wrist for it. #cmworld

@netvantage

@CMIContent A8. Users aren’t mindlessly clicking on links simply because of keywords anymore, they expect rich content as well. #CMWorld

@Pearl_Capital

A8: Now you need to be mobile friendly, use more specific keywords, invest in great content writers #CMWorld @CMIContent

@LeadPath

A8 | Keywords were big back in the day. People tried to rope in everyone to their post. Now it is directed at only those who care. #cmworld

@idmloco

A8: It’s become more user-centric rather than based on keywords + specifically, no one uses meta keywords anymore. #CMWorld

@danielleadairz

@CrowdContent @SueBrady Thanks much guys! #CMWorld

@Pearl_Capital

@FreshSparks @CMIContent @google #CMWorld great point.

@dynamic_digi

@FreshSparks @CMIContent Yes and you can integrate your docs with other tools like @SlackHQ (team uses) to streamline everything! #cmworld

@njbprmedia

If I want to learn more about SEO where should I research? #CMWorld

@Tephi729

A8: Its gone back to how it was in the 90’s. Back to basics with focus on the visitor #cmworld

@JonTromans

A8. From the #PatentlyObviousDepartment: Hidden text (white text on white bkgd, text behind images, 0 font size). #cmworld

@KipMeacham

@FreshSparks IMO, usually the answer is yes (or Google rolls them back after testing). @CMIContent #CMWorld

@randfish

@randfish I was speaking specifically to your comment about “earning [co] a loyal following. Continually being “relevant” does that #CMWorld

@jgombita

@renepower Hullo – found you from #CMWorld!

@LindseySanford

@NextGenBizMan @CMIContent Heard about “pay to play” for SERPs via Adwords (like Facebook algo) @randfish Do you have info? #CMWorld

@UXcelsior

A8: Anchor texts and how they should read for both internal and external links. Biggest flip ever. #cmworld

@allmikehall

@amymersch @UXcelsior @Nicole_Barbato @hootsuite Oh wow that’s amazing thanks guys! #CMWorld

@Pearl_Capital

#CMWorld A8 directory submissions/citations. back in my day, we called them backlinks and we liked it!

@andrew_peron

@suddenlyfrugal yes! dominating a niche is critical to standing out in a world of service providers #CMWorld

@billrothcreates

Focus on your target audience. What do they care about? What do they need? What are they seeking? #cmworld

@AmberOoley

@tiffanyiswrite After that I take notes of what works or not and adjust with content, SM and SEO dep! #CMWorld 2/2

@alongtin

.@CMIContent more than just using keywords now. There’s a science to it all. No longer an option to SEO or not to SEO – it’s a must #CMWorld

@globalHMA

A8 Keyword stuffing. You should still have #keywords in your alt text & whatnot but write like a human. #CMWorld https://twitter.com/CMIContent/status/628608100761624576

@suddenlyfrugal

A8: #Keyword stuffing is so 2008. #CMWorld

@mikemyers614

CMIContent A4: If you’re doing SEO incorrectly, then yes, algos will force shift in tactics. But if you’re doing it right, rarely. #CMWorld…

@dailysem

CMIContent More details about the problems subdomains create (and opportunity they lose) here: http://bit.ly/1M3bz1B #CMWorld via randfi…

@dailysem

CMIContent A6: If SEO is a big part of your biz (or big opportunity), hire in-house. If it’s a smaller channel, go agency. #CMWorld. via ra…

@dailysem

CMIContent A7: I think AnnieCushing’s list of SEO tools is the most complete: http://bit.ly/1K2aFhy #CMWorld via randfish

@dailysem

CMIContent That said, agencies also great for helping an in-house SEO ramp up, learn, scale, & magnify efforts. #CMWorld via randfish

@dailysem

@danielleadairz you’re welcome! Should you need help or questions to get familiar with any of these tools just let me know #CMWorld

@mazur_w

A8: SEO over the years – how about keyword stuffing, white font on white background, or black on black #CMWorld

@renepower

A8:”Link building” seemed very spammy. However, “link earning” helps us always remember to prioritize great content. #CMWorld

@marvinrussell

A8) SEO is a human job as well as a technical one nowadays. #CMWorld

@Liliholl

A8. “Why do they have to change things?” said #GrumpyOldInternetMan #DanaCarvey2point0 #cmworld

@KipMeacham

@CMIContent #CMWorld keywords of lesser importance now.

@dynamic_digi

@AmberOoley @CMIContent #CMWorld great point.

@dynamic_digi

@amymersch @Pearl_Capital @Nicole_Barbato @hootsuite More resources via @buffer: https://blog.bufferapp.com/social-media-templates  #CMWorld

@UXcelsior

A8 @CMIContent Dead: mediocre content, duplicate content, giant footers with a million keywords. Just don’t game the system. #CMWorld

@FreshSparks

Are you content marketing your content using the same old content marketing strategies? #keyworddensity #CMWorld @CMIContent

@behindthethread

We’ll spend the last few minutes asking @randfish questions. Ask now! #CMWorld

@CMIContent

Does the #CMWorld crew feel there is enough out there on ‘nuts and bolts’ b2b content marketing? It’s a passion of mine…

@renepower

@ScottIsSterling Who doesn’t! #CMWorld

@Magnani_Dot_Com

A8: Google algorithm changes are driving how we do SEO today #CMWorld

@SueBrady

A8) It’s not about tricks, it’s about treats. 😉 Give more of the right things, get rewarded.  #cmworld

@Serious_Vanity

@alongtin All of your things are shiny and sparkly! I like it. #CMWorld

@amymersch

@randfish @NextGenBizMan @CMIContent Must be a rumor or equating the spend/traffic = better DA. Heard on Twitter so… #CMWorld

@UXcelsior

If I want to learn more about SEO where should I research? #CMWorld

@Tephi729

That is so true! #cmworld https://twitter.com/Liliholl/status/628609344112824322

@CrowdContent

Yes mobile! Because if people can’t see your blog on their phone or tablet, you’re toast! #CMWorld  https://twitter.com/LeadPath/status/628608907821359104

@suddenlyfrugal

@randfish: co-citation and co-occurrence: having an impact now, wave of the future, or a bit of both?  #cmworld

@AndreaFryrear

@KipMeacham Still see hidden text now. Usually when people contact me its all gone wrong!! #cmworld

@JonTromans

Definitely did not have answers today, but took notes and learned a lot. Thanks for sharing, everyone! #cmworld @CMIContent

@ShelbyNewsome

@SFerika we can’t wait to have you on the hot seat!  #cmworld

@CMIContent

@Liliholl #CMWorld good point. y disculpe, pero habla espanol y de colombiana? Estoy preguntando porque veo usted de Bogota.

@dynamic_digi

.@CMIContent keyword stuffing, link exchanges…content is much more critical now than experts used to claim. Pillars have changed #CMWorld

@amnda_vera

May they roast in #GoogleHell, @JonTromans. #cmworld

@KipMeacham

@ShelbyNewsome that’s what we’re here for – sharing and learning from our community!  #cmworld

@CMIContent

@CMIContent A8: link quality > quantity, user-friendly KW use > KW repetition, content quality > quantity, brand > KW-match-domains #CMWorld

@randfish

If I admit that I chuckled, are you going to throw things at me? #CMWorld https://twitter.com/mikemyers614/status/628608452563206144

@amymersch

@danielleadairz Thanks so much for the shout-out, Danielle! Hope everyone’s having a fabulous chat! 🙂 #CMWorld

@RavenTools

Black hat is nearly impossible now (and gen. a bad idea). Google is basically smarter than all of us 🙂 #CMWorld  https://twitter.com/FreshSparks/status/628609487696322561

@UXcelsior

@amymersch They are… You have to be part of your daily pleasure to go to work 🙂 #CMWorld

@alongtin

@wanderlust13 so good to hear that! Hope we’ll see you at an upcoming chat! http://cmi.media/twitterchats #cmworld

@CMIContent

@randfish do you think the phrase “link building” encourages spam, whereas “link earning” encourages creating great content? #cmworld

@marvinrussell

@renepower thanks for sharing your insights! #cmworld

@CMIContent

@CMIContent @randfish thoughts on bloggers turning off comments to direct chatter to social & how it will impact Inbound efforts? #CMWorld

@downey_robinson

@CMIContent Lots more detail here: Why SEO That Used to Work, Fails http://www.slideshare.net/randfish/why-seo-that-used-to-work-fails #CMWorld

@randfish

#CMWorld @randfish in your AMA on the OG slack, you cited learning from SEO mistakes as critical to your career growth. any good examples?

@andrew_peron

@amymersch No way! I would never throw things, balls, sports, football, sporting goods… #CMWorld

@mikemyers614

It’s all about the quality. #CMWorld https://twitter.com/marvinrussell/status/628608649368367104

@tiffanyiswrite

A8: Can’t quite answer that as I’m pretty new to the SEO game as this was me in the 90s #CMWorld http://t.co/OwdwzYAVLS

@ThinkSEM

A8b: Penguin, Panda etc. All SEO focused changes #CMWorld

@SueBrady

@ThinkSEM ha ha  #cmworld

@CMIContent

@KipMeacham 8 billion words in the Keyword Tag is also another popular one I see all the time 😀 #cmworld

@JonTromans

Looking forward to it! 🙂 #CMworld  https://twitter.com/CMIContent/status/628609933429338112

@SFerika

@downey_robinson Don’t love it personally (would rather have content/engagement on my site), but have seen it work #CMWorld @CMIContent

@randfish

@randfish @CMIContent Your best tip re: social and SEO. Where to spend time? What to do? #CMWorld

@ScottIsSterling

@amnda_vera @CMIContent Yes, and thanks! #CMWorld

@Magnani_Dot_Com

Back in the day #SEO was 80% technical and 20% content. – Now its 80% content and 20% technical. #CMWorld

@BiswroopDutta

Bring on the #DantesInfernoSauce, @JonTromans. B^D  #cmworld

@KipMeacham

Thanks #cmworld! This was a great and informative chat. Maybe next time some of my classmates from #UNTJ4270 will join in on the chat!

@eucacue

@andrew_peron Some good ones here: https://moz.com/blog/whiteboard-friday-the-biggest-seo-mistakes-seomoz-has-ever-made #CMWorld

@randfish

I def prefer link earning 🙂 Focus on quality #CMWorld @randfish @marvinrussell  https://twitter.com/marvinrussell/status/628610148974641152

@JessicaKandler

@CMIContent Ooooh … Is @SFerika next week’s featured guest?? #cmworld

@martinlieberman

#NoDigitalForgiveness for that stuff, IMHO, @JonTromans. #cmworld

@KipMeacham

@randfish many blog lists based on 3 components for the algorithm, including Visibility & Engagement. I think Relevancy most imp. #CMWORLD:

@jgombita

@ScottIsSterling Find intersection of where your audience is, where you’re best, where competitors haven’t overwhelmed #CMWorld @CMIContent

@randfish

I believe @kevinlockett that we will have to agree to disagree on the topic of contests. Have a great day! @CMIContent #CMWorld

@suddenlyfrugal

@CMIContent @randfish What’s your stance on duplicate content (different domains) + no-follow links? Still not sure about those. #CMWorld

@danielleadairz

Thanks @CMIContent and @randfish for the chat! Great topic and amazing community. Always learning more during these chats! #cmworld

@idmloco

@randfish did you (or anyone) see Ex Machina? I was so excited when they discussed search engines. That never happens! #CMWorld

@marvinrussell

Next week, we’re talking professional development with #CMWorld chat regular @sferika! http://cmi.media/twitterchats http://t.co/jCJsPlL6Y0

@CMIContent

@randfish @CMIContent dude awesome stuff! Thanks for sharing the SlideShare! #CMWorld

@NextGenBizMan

@randfish @downey_robinson @CMIContent Agree with Rand. You’re renting the space on social. Your blog/site content, you own. #CMWorld

@FreshSparks

Hear @randfish at Content Marketing World 2015. Code CMWSOCIAL saves an additional $100! http://cmi.media/cmw #CMWorld

@CMIContent

@CMIContent @sferika has a great brain to share with us. #ExcellenceAwaitsUsAll #NoPressure #cmworld

@KipMeacham

@marvinrussell Haven’t seen it, but will have to check out! #CMWorld

@randfish

Learn more about the Wizard of @Moz @randfish: https://moz.com/about/team/randfish #CMWorld

@CMIContent

@danielleadairz So long as one version of the content links back (or rel=canonicals) to original, it’s usually fine. #CMWorld @CMIContent

@randfish

TY for #whiteboardfriday link @randfish @mikemyers614 #CMWorld

@connieurway

@randfish Best movie! The costar created the next Google and powered his A.I. through his search engine. YOU MUST SEE IT! #CMWorld

@marvinrussell

@danielleadairz As for nofollow links – not sure what you’re asking? Definitely rec’d putting them on comments/UGC #CMWorld @CMIContent

@randfish

@randfish don’t mean at the expense of other areas; however, if you’re consistently RELEVANT can distinguish co. from generalists #cmworld

@jgombita

@JamesChai @randfish @CMIContent #ReleaseTheHounds  #cmworld

@KipMeacham

@Serious_Vanity thank you! Have a good Tuesday! #cmworld

@CMIContent

Might not be algorithmic but u can’t establish thought leadership if u don’t regularly publish content and interact #CMWorld  @Julienbrandt

@BiswroopDutta

@SFerika @KipMeacham be sure to send some our way too 🙂  #cmworld

@CMIContent

Should #SEO #algorithm changes affect the way you execute your #contentmarketing ? If so, how? #CMWorld @CMIContent

@BiswroopDutta

THIS is my mission to publish #CMWorld  https://twitter.com/BiswroopDutta/status/628611830244470784

@connieurway

@CMIContent Consistency + quality is best b/c it earns you a loyal following over time that will help amplify your work. #CMWorld. @randfish

@BiswroopDutta

@CMIContent @Elite_VS @dynamic_digi @UXcelsior thank you all for sharing my thoughts today. #cmworld

@Liliholl

@yourdigitalpaws I think both are well established and will continue to grow/be powerful #CMWorld @CMIContent

@randfish

@randfish “Link Love” blog posts are popular in my industry (i.e. link roundups). Should these links be no-follow? Does it hurt SEO? #CMWorld

@danielleadairz

They both matter; consistency is better for the #brand buy quality is better for #SEO #CMWorld via @ThinkSEM

@BiswroopDutta

TH, @randfish, for your sharing and insights. Need to digest the Storify version. #GreatReadingsInStore #cmworld

@KipMeacham

@Jandrewsr @CMIContent Wow! Sorry that happened to you. Best of luck from now on! #CMWorld

@Pearl_Capital

Did you know the #DAM industry is 40 years old & will grow to $4.12 Billion in 2019? http://ow.ly/Qs7b0 #cmworld http://t.co/CMqZFKrb1A

@MediaValet

One final thing: Are you a US/Canada b2b content marketer looking for help cracking Europe? We should talk #CMWorld

@renepower

Just booked my flight and hotel for #CMWorld. I could not be more excited! Oh and did I mention @Nick_Offerman will be there?

@BerrakDC

CMIContent Lots more detail here: Why SEO That Used to Work, Fails http://bit.ly/1Ki0Jph #CMWorld via randfish

@dailysem

andrew_peron Some good ones here: http://bit.ly/1VZuVcE #CMWorld via randfish

@dailysem

@randfish Here’s an article on the movie —> Ex Machina and the Future of Search – http://www.lunametrics.com/blog/2015/05/26/ex-machina-and-the-future-of-search/ #CMWorld #mylastpush

@marvinrussell

Yay! Don’t be left out, join @BerrakDC and other content marketers at #CMWorld! http://cmi.media/cmw https://twitter.com/BerrakDC/status/628612921724022784

@CMIContent

Check this out #CMWorld crowd! https://twitter.com/socialmedia2day/status/628613875269697536

@Liliholl

“UXcelsior Oh thank you for the shout out, Brandon! 🙂 Happy #CMWorld chat! 🙂  -Nicole “http://twitter.com/buffer/status/628607413470556160

@market4justice

The Wizard of Moz’s go-to resources: #SEO #contentmarketing Enjoyed #CMWorld chat! Thanks to @CMIContent 👏 https://twitter.com/randfish/status/628606668301963264

@MooreThanSEO

Welcome to the age of smart orientated contents.  #cmworld

@SourceBranding

I also use @yoast @WordPress plugin – simple and effective! #SEO #CMWorld #contentmarketing #contentstrategy https://twitter.com/amymersch/status/628607377105887232

@PRorigins

The bigger question is why wouldn’t SEO algorithm changes NOT affect your marketing? #CMWorld  https://twitter.com/CMIContent/status/628602055951646720

@gilbertdirect