We’ve practiced the best practices. We’ve tried the tried-and-true. But deep down, we have this creeping feeling our content is slightly better at best and copying competitors at worst. Noise competing with similar noise. What if we could break from all that? What if we created more original, more inspired work? What if we could […]
As one of the world’s oldest marketers, Coca-Cola continues to hold true to its identity over 130 years later. Kate will dive into the basics of what makes for great Coca-Cola stories (no matter the screen) and what can brands today learn about storytelling from the icon.
How much is your audience worth? It’s an abstract question, but it comes down to two simple things. Who are they, and how much do they trust you. Today, if attention is gold, trust is bitcoin. We’ve spent the last 80 years watching media companies measure the consumption of media and valuing their audiences as […]
In its 125-year history, GE has told countless stories about building, moving, powering and curing the world. Marked by a commitment to imagination and transformation, GE is a market leader in creating great content, experimenting on new platforms and connecting with unlikely audiences. GE CMO Linda Boff will share the lessons she’s learned through years […]
This session is a must attend for new attendees to Content Marketing World. We’ll discuss how to navigate difficulty of choosing the right sessions, how to best network with other attendees, divulge CMW secrets from the CMI staff, and answer any questions you may have. Stay after and have drinks with your fellow new attendees […]