Content Marketing 101

Whether you are targeting B2B or B2C customers, this workshop will give you a solid foundation for building a content marketing program for measurable business results. After examining best in class content examples, we will explore the key ingredients for content creation and how to amplify your brand attributes in a scalable content cycle. This interactive workshop will give attendees the opportunity to build audience personas, multichannel acquisition plans, and sample editorial calendars.

Attendee takeaways:

  • How to align audience personas with content creation
  • A repeatable method for creating engaging content
  • The right metrics to measure content marketing success
  • Content marketing platforms and tools

Location: Room 4 Date: September 5, 2017 Time: 1:00 pm - 4:00 pm Heather Pemberton Levy JP Medved