Advanced Analytics for Content Marketers

Many content marketers struggle with applying analytics to help make better decisions on their content. This presentation shows how to develop segments and review content in Google Analytics (and how to tie decisions to their marketing – social media, digital marketing, etc.).

Attendees will learn:

  • How to derive new content ideas from analytics reports
  • How your analytics should be set – diagnostic concerns
  • Plugins that make reporting easier (Supermetrics)
  • Advanced tools – when should they be used (R programming)
  • When social media analytics is useful Latest trends influencing content marketing decisions

Analytics & Data Advanced B2B Marketing B2C Marketing
Location: Grand Ballroom C Date: September 7, 2017 Time: 11:05 am - 11:50 am Pierre DeBois