Many content marketers struggle with applying analytics to help make better decisions on their content. This presentation shows how to develop segments and review content in Google Analytics (and how to tie decisions to their marketing – social media, digital marketing, etc.).
Attendees will learn:
How to derive new content ideas from analytics reports
How your analytics should be set – diagnostic concerns
Plugins that make reporting easier (Supermetrics)
Advanced tools – when should they be used (R programming)
When social media analytics is useful Latest trends influencing content marketing decisions