Advanced Content Marketing Measurement – Going Beyond the Campaign

Advanced measurement requires an advanced mindset. Over 70% of us say we want content marketing to operate and be seen as an ongoing business process — not simply a campaign. But, how many of us put our metrics where our mouths are?

Takeaways will include:

  • Understanding the difference between basic and advanced metrics
  • Measuring content marketing’s impact on cross-functional business goals
  • Uncovering metrics that reinforce content marketing as a critical business process, not a reactionary tool

ROI/Measurement Advanced B2B Marketing B2C Marketing
Location: Room 26 Date: September 6, 2017 Time: 2:50 pm - 3:35 pm Deana Goldasich