Awakening a Sleeping Giant: Creating a Successful Content Brand in an 86-year-old Enterprise

How do you build and sustain a content marketing operation in a large organization and highly regulated industry?

Gain insight into how to influence leadership, establish a content brand, setup a newsroom, and catalyze the shift from a print to digital-first culture.

In this session, you’ll learn:

  • How to obtain support from key stakeholders
  • How to secure resources and budget
  • Tools and tactics for content creation, distribution, and building an audience
    How to activate your sales force
  • How to run and scale a content marketing operation and manage an agency relationship

Audience Building Intermediate B2B Marketing
Location: Room 3 Date: September 8, 2017 Time: 9:00 am - 9:45 am Fred Macri Will McKenna