Awakening a Sleeping Giant: Creating a Successful Content Brand in an 86-year-old Enterprise
How do you build and sustain a content marketing operation in a large organization and highly regulated industry?
Gain insight into how to influence leadership, establish a content brand, setup a newsroom, and catalyze the shift from a print to digital-first culture.
In this session, you’ll learn:
- How to obtain support from key stakeholders
- How to secure resources and budget
- Tools and tactics for content creation, distribution, and building an audience
How to activate your sales force
- How to run and scale a content marketing operation and manage an agency relationship