Between the Sheets of Marriott’s M Live

David Beebe, VP, Global Creative + Content Marketing, Marriott International, takes a deep dive into the art + science of M Live: Marriott International’s Global Social Media and Real Time Marketing Command Centers around the world. In this session, David will share the story behind M Live, the strategy behind how data, technology, and data come together to engage consumers in meaningful ways, and the ROI M Live delivers in winning the hearts, minds, and wallets of next generation travelers. You’ll leave understanding how content can create communities that drive commerce with real life examples and strategies to help take your social media and content efforts to the next level.

Process & Workflow
Location: Grand Ballroom A Date: September 8, 2016 Time: 10:00 am - 10:45 am David Beebe photo David Beebe