We all know the power of connection — whether the connection is personal, social, political, or economic. But it seems that in today’s world, real, genuine connections are getting harder to achieve. In a country divided by partisan disputes, fake news and growing isolation, we struggle to connect and trust in others. In Tom’s session, he discusses the unprecedented opportunity that brands have to build genuine connections through which they can stand out, thrive, and make the world a better place. He addresses the four “must haves” in building empathy including the role of story in a brand’s strategy.