Buyer Behavior in 2017 & Beyond: Research, Trends, & Best Practices to Improve Your Results
In this fast-paced presentation, you’ll hear new research and insights on the B2B customer journey that lead specifically to focus areas, directives and recommendations to increase the effectiveness of your efforts moving forward. You’ll walk away with specific frameworks, templates and more to guide your content & behavior marketing strategies and tactics into 2017.
Attendees will learn:
Actionable insights on today’s rapidly changing B2B customers
Best practices for how to get their attention and build credibility & engagement
A framework for instilling customer insights & better messaging throughout your organization