Conducting a Content Audit

Re-messaging? Considering a site redesign? Deploying old content to a new app? Step 1 for each of these [and many other projects]: Audit your content. See what you have, decide whether it’s any good, and figure out where to go next. This tactical session will help you:

  • Plan your content audit to achieve your goals
  • Choose the tools to use for your audit
  • Make your audit as efficient as possible
  • Evaluate your work for better content going forward

Content Strategy Intermediate B2B Marketing B2C Marketing
Location: Room 25 Date: September 6, 2017 Time: 11:20 am - 12:05 pm Laura Creekmore