Straight from his new book with Carla Johnson, Experiences: The 7th Era Of Marketing – Robert Rose will be teaching a workshop on developing Content Creation Management as a core skill within your business.
We are moving into a new era of marketing – one where marketing’s role has expanded. Yes, again. Strategist, technologist, storyteller and creator of value; this is the marketing department of the next decade. Successful companies aren’t changing content to fit marketing’s purpose – they are actually changing marketing to fit a strategic content purpose. In short: we are building content as a product – as an experience – not as a campaign.
While there are no templates in this new world, there are frameworks we can use to create our new process and be successful with it. In this workshop, we’ll look at the specifics of the Content Creation Management framework and how it contributes to this very important process in the business: