Content Marketing and Agency Collaboration That Drives Qualified Seasonal Traffic

Learn how various content marketing tactics drove highly qualified traffic throughout H&R Block’s short tax season. Gain strategy and execution tips from both agency and client perspectives along with leveraging multiple parties for a seamless execution.

Attendees will learn:

  • You can no longer rely on organic rankings to support SEO goals
  • How to work with available resources to increase traffic over a specific time period?
  • How to creatively leverage native content to support SEO content, increase online traffic and conversions?
  • Get in touch with your customer base
  • Learn how to conduct actionable stakeholder interviews
  • How to identify personas, align content themes and execute where they consume information
  • Build and promote content that speaks to problems consumers face at different life stages
  • Find out how you can leverage H&R Block’s learnings to help your efforts unique marketing challenges.

Agency Intermediate B2B Marketing B2C Marketing
Location: Room 3 Date: September 7, 2017 Time: 10:00 am - 10:45 am Zerlina Jackson Sean Stahlman