When Content Marketing Gets Personal – Next Practices in Content Personalization

As AI and Social Platform Insight API’s become more advanced they’re giving us access to first party data on customer affinities and behavior at a 1 to 1 level; information that only Google, Facebook, Experian, Merkle and Epsilon had access to previously. In this 30 minute talk, Alan Schulman, National Director of Content Marketing for Deloitte Digital and Content Marketing faculty member of the Association of National Advertisers reveals what 1 to 1 personalized content looks like beyond “Dear Lauren”, and demonstrates what content experiences for the one versus many looks like now and what it’s likely to look like in the years ahead.

Attendees will learn:

  • How can you mass personalize content that creates an engaging, emotional customer experience?
  • What happens when you give consumers the declarative (low code/no code) tool kits to create their own individual content around the things marketers know they already love?
  • What are some of the best practices in content personalization?
  • How do the most successful companies produce, distribute and leverage personalized content?

Search & Data Advanced B2B Marketing B2C Marketing
Location: Jr. Ballroom A Date: September 6, 2017 Time: 1:45 pm - 2:30 pm Alan Schulman