Writing content is no longer enough. You now need to engage your readers and get them coming back for more. Learn about the chemicals we all have in our bodies and how they can be triggered. Dopamine, serotonin, endorphins, norepinephrine, oxytocin, and cortisol – understand how they work and use them to activate behavior heuristics in your content to engage and convert your users.
In this talk you’ll learn:
This is a talk that brings the power of Behavioral Economics into the marketing and content realm and will have a significant impact on the way you execute your marketing strategy.