Content Strategy 101: Designing Effective Content for Your Audience and Your Organization
The demands of today’s marketplace require that every facet of your customer communications must be top-notch, attention-getting and targeted — the right content at the right time, in the right format, to the right audience. Content cannot be an afterthought. It has to be carefully crafted, from audience understanding to messaging to creation to execution.
This workshop will take you through the nuts and bolts of content strategy — both the mindset and the toolbox. You’ll learn:
How content strategy tools help you better understand your audience
How to identify the right people to create and manage content
The tools you need to analyze your content
How to get rid of ROT [Redundant, outdated, trivial content]
Why and how to create effective governance processes