Creative Without Data is a Shot in the Dark

Storytelling in the Age of Mobile: As audiences continue to fragment, ad blocking becomes more pervasive, and competition for share of users grow, how do brands breakthrough? Creativity without data is a shot in the dark. Diving into Oath’s 1st party data, this session will offer more insight into mobile content consumption and how audience data can be used to inform storytelling, making content work smarter and harder for a brand.

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Lunch & Learns
Location: Room 19 Date: September 6, 2017 Time: 12:20 pm - 1:00 pm Rita Prosyak Drucker