In 2017 and beyond, the key to success will be putting the needs of your customer above your own business goals. Content marketers need to adapt their strategies to ensure they are solving their customers’ problems to stay relevant and provide the most value.
Attend this session to:
Discover how content marketing and SEO can work together to place the customer at the heart of every marketing decision
Understand how marketers can better utilize insights and data to truly understand a customer’s intent
Learn about the strategies and tools that will show the ROI of your content, creating a case for buy-in and building your budget.