Data that Drives Email Marketing Relevance…and Revenue

Marketers have fallen (back) in love with data. We wanted MORE DATA… and we got it. But has it made us better marketers? Marketers average using 6-8 data sources across their marketing campaigns. Yet marketers still say reporting ROI is one of their biggest challenges. You’ve got data, but do you have the data you need to achieve your email marketing goals? Jessica shares how to make data from a variety of sources useful in your email campaigns by making it work together.

Email & Conversion Advanced B2B Marketing B2C Marketing
Location: Hope Ballroom A-C (Hilton Level 3) Date: September 6, 2017 Time: 10:15 am - 11:00 am Jessica Best