Data Visualization and Creating “Good Charts”

Data visualization is no longer a nice-to-have skill for a few visually-minded people in your organization. Increasingly, the ability to effectively communicate through visuals is a must-have skill that will help organizations make sense of all the data they collect and then help others see the risks and opportunities in that data. In this session, Scott Berinato, author of Good Charts: The HBR Guide to Making Smarter, More Persuasive Data Visualizations, will discuss the competitive imperative for good charts, provide a fundamental framework for understanding what makes a good chart, and walk through several examples of how to turn ordinary, prosaic charts that show data into great visuals that communicate ideas.

Analytics & Data Intermediate B2B Marketing B2C Marketing
Location: Grand Ballroom C Date: September 7, 2017 Time: 10:00 am - 10:45 am Scott Berinato