With just a mobile phone and some spunky gumption, a Texas mom can broadcast live footage of herself enjoying a Star Wars mask in a parking lot for what’s amounted to over 170 million people – the kind of massive reach that, only 5 years ago, would have required an entire broadcast network.
Live streaming video has been available to both creators and audiences since the oughties, pioneered by early webcasting services like Ustream, Livestream and Justin.tv. It wasn’t until recently, however, that this type of webcasting moved from “relatively niche” to “every relative you see on Facebook.”
It’s been a long time coming, but why now? And how?
Attendees can expect to learn: