Digital Technology, Personal Touch: Evolving Content Marketing from B2B to H2H

Many brands use content to engage customers, but how do you get them to connect? There are links to click through, and even instant chat pop-ups, but those relationships are ephemeral, and often fraught with friction. Instead of forcing customers through unwanted interactions with lead forms, landing pages and a litany of automated emails, what if we endeavored to connect B2B customers with brands, using channels they already use in their personal lives? Discover ways to put the humanity back into your technology stack by focusing on making customer experience your top priority.

This session covers:

  • The evolution of content marketing, and the convergence of human-to-human connection
  • Rejecting the sales funnel model, which leads to bottleneck
  • The value of technology that drives human connection up

Tools & Technology Intermediate B2B Marketing
Location: BrightEdge Stage Date: September 6, 2017 Time: 11:20 am - 12:05 pm Chris Buehler