Many brands use content to engage customers, but how do you get them to connect? There are links to click through, and even instant chat pop-ups, but those relationships are ephemeral, and often fraught with friction. Instead of forcing customers through unwanted interactions with lead forms, landing pages and a litany of automated emails, what if we endeavored to connect B2B customers with brands, using channels they already use in their personal lives? Discover ways to put the humanity back into your technology stack by focusing on making customer experience your top priority.
This session covers: