Driving Content Marketing Success in Your Organization: Sales, Product and Global-Regional Collaboration
Changing your marketing model to content marketing is truly a team effort and that includes going beyond the walls of the marketing department. In this session, we will cover the why and how for involving your sales and product teams in the process, and how to collaborate with global initiatives that need to be regionalized. It’s critical to get the right people on board so you can be effective in making the change in your organization.
You will learn:
Who and why they should be involved in your content marketing strategy
Tips for bridging the gap and transforming sales reps to brand ambassadors
The case for why brand and content shape the future of product development
Ways to win support from a global structure that requires regionalized storytelling