Eliminate the Chaos! Governance and Why It’s So Sexy for Content Marketers

With the broad availability for anyone in your organization to create and publish content digitally, it’s easy to quickly enter a state of chaos: content overload, disconnected audience experiences, and inefficient use of available resources. Discover Intel’s journey in addressing today’s content marketing challenges and how they’ve built an engine to scale digital execution across its global marketing teams…and transformed governance into a ‘sexy’ marketing function.

Global Strategy Advanced B2B Marketing
Location: Room 25 Date: September 7, 2017 Time: 10:00 am - 10:45 am K. Scott Rosenberg