From Boring to Brilliant: How B2B Content Marketers Re-Mix Mainstream Successes Into Content Marketing Gold

The demand to come up with amazing, consistently creative ideas is skyrocketing while the time to do so shrinks. This session shares the 5-step framework that every brilliant brand uses to perpetually foster amazingly innovative ideas and deliver exponential outcomes for their brands.

Key takeaways for participants:

  • The proven, 5-step framework that the world’s most creative brands use to successfully market what they sell, grow revenues and dominate markets.
  • Understand why you need to shift from being product-focused to idea-centered based on what’s truly unique about your brand.
  • Learn how to tap inspiration anywhere, and from anything, to come up with better ideas, faster, with bigger outcomes for your brand.

B2B Intermediate B2B Marketing
Location: Jr. Ballroom B Date: September 6, 2017 Time: 2:50 pm - 3:35 pm Carla Johnson