Global Content Marketing Strategy – Creating Content for Diverse Global Markets

Culture, teams, tools, laws, regulations – scaling a content marketing strategy to go beyond borders is fraught with complications and pitfalls. But getting a global content strategy right means all around better marketing, smoother collaboration, and significant efficiencies of scale and cost savings. Learn research-based best practices, pitfalls and recommendations for crafting your global content strategy.

  • How do you get teams to collaborate across borders and languages?
  • How do you evaluate tools and technology for global scale?
  • Learn when to go global with a message and when to let local interests take over content messaging.

Global Strategy Beginner B2B Marketing B2C Marketing
Location: Room 25 Date: September 7, 2017 Time: 11:05 am - 11:50 am Rebecca Lieb