Growing Your Agency with Content Marketing Services

As media mix tilts increasingly to content-rich digital and live experiences, you need a strategic, step-by-step guide to grow revenue, share of budget and reputation by providing clients with best-in-class content services. At this highly interactive workshop, you’ll get your questions answered by an expert and you’ll learn how to:

  • Position and sell content services as more effective than online advertising.
  • Never say no to clients; never say yes. Rather, from that first phone call or casual meeting, help clients define success, set goals and solve problems with content.
  • Create an integrated process that ensures client buy-in from the very start and charts the path to effective multi-channel storytelling.
  • Develop the valued capability to set strategy based on audience insights, brand differentiation and the competitive landscape.
  • Discover your client’s most powerful core narrative to deliver consistent branded stories. • Chart the audience’s journeys to ensure multi-platform impact.
  • Use the right tools to find the stories most important to your client’s audience and utilize those tools to create effective, long-range editorial calendars.
  • Set, measure and report the right metrics so success can be proven.

Workshops
Location: Room 20 Date: September 5, 2017 Time: 1:00 pm - 4:00 pm Kirk Cheyfitz