Hope is Not a Content Strategy: Building Intelligent Content with the Power of SEO and Content

In a modern era of content marketing, creating volumes of content is no longer a strategy that marketing departments can afford – or customers want. In fact, 70% of marketers stated that half of their content is never consumed. That’s time lost and dollars spent without any return.

High-performing content starts by understanding consumer intent – often by combining the power of SEO and Content Marketing. Understanding intent helps marketers create intelligent content, optimized for very specific consumer needs, which serves as the centerpiece of a great consumer experience and fuels marketing performance.

In this session, you will learn:

  • How to understand customer intent and target the topics that matter most to consumers
  • How to implement key SEO best practices that every content marketer can adopt today
  • How to create optimized content from the get-go and ensure that it stays optimized for search, mobile and local friendliness
  • Tips, tricks and practical use cases on how to build efficient frameworks that maximize content marketing results in the form of traffic, engagement, conversion and revenue

Sponsored by:

Lunch & Learns
Location: Grand Ballroom C Date: September 6, 2017 Time: 12:20 pm - 1:00 pm Kevin Bobowski