In a modern era of content marketing, creating volumes of content is no longer a strategy that marketing departments can afford – or customers want. In fact, 70% of marketers stated that half of their content is never consumed. That’s time lost and dollars spent without any return.
High-performing content starts by understanding consumer intent – often by combining the power of SEO and Content Marketing. Understanding intent helps marketers create intelligent content, optimized for very specific consumer needs, which serves as the centerpiece of a great consumer experience and fuels marketing performance.
In this session, you will learn: