Content ROI – How Marketers Demonstrate Value to the Brand and the Boss (a panel)

In this interactive session, you’ll hear first-hand from recognized content marketing leaders on how they get internal buy-in and, ultimately, how they show return for the content they create and distribute. Hear the struggles behind Content ROI, and specifically what can be done to overcome those issues in your organization. Come prepared with questions!

ROI/Measurement Intermediate B2B Marketing B2C Marketing
Location: Room 26 Date: September 6, 2017 Time: 10:15 am - 11:00 am Mitch Joel Laura Cameron Paolo Mottola Andrew Stark Jenifer Walsh