How The Estée Lauder Companies Drive Sales Through Content Marketing

Think back to a piece of branded content that you enjoyed and found helpful. Chances are, it was created by influencers or consumers just like you. Today, authenticity is a must-have ingredient in delivering content that resonate with consumers. As the #1 prestige beauty company with $11.3B in revenue across 25+ brands and 150+ countries, Estée Lauder Companies face the challenge of optimizing its global presence while producing locally relevant content. ELC’s ability to create authentic, quality content at scale lies in the power of its consumers.

Attendee takeaways:

  • How to leverage influencer marketing and content creation to drive sales
  • Case studies of best in class brands / companies who have successfully integrated user-generated content into their strategies
  • Tactical advice on driving business objectives through user-generated content

Sales Intermediate B2C Marketing
Location: Room 3 Date: September 6, 2017 Time: 2:50 pm - 3:35 pm Alicianne Rand