How Intel Evolved from Blogging to Running a Full-Fledged Media Property

In this session, Luke Kintigh, Intel’s Global Content and Media Strategist, and Deb Landau, Managing Editor, iQ by Intel, will discuss how data-driven editorial and strategic distribution can massively improve your content marketing strategy, including proven best practices across editorial, video and mobile for the audience to implement.

Attendees will learn:

  • An inside look into a multinational technology company’s decision to take a data-driven, content-focused approach to marketing, including the implementation process and the impressive results
  • How to engage with today’s consumer with the right content, including insights into personalization, discovery and delivery
  • The most successful channels to deliver content, including video, mobile, in-feed and more
  • Understanding the feed mindset: Why native content is uniquely suited for attracting and engaging users online

Content Process
Location: Grand Ballroom B Date: September 8, 2017 Time: 8:00 am - 8:45 am Luke Kintigh Deb Landau Stan Rosellini