How Intel Evolved from Blogging to Running a Full-Fledged Media Property
In this session, Luke Kintigh, Intel’s Global Content and Media Strategist, and Deb Landau, Managing Editor, iQ by Intel, will discuss how data-driven editorial and strategic distribution can massively improve your content marketing strategy, including proven best practices across editorial, video and mobile for the audience to implement.
Attendees will learn:
An inside look into a multinational technology company’s decision to take a data-driven, content-focused approach to marketing, including the implementation process and the impressive results
How to engage with today’s consumer with the right content, including insights into personalization, discovery and delivery
The most successful channels to deliver content, including video, mobile, in-feed and more
Understanding the feed mindset: Why native content is uniquely suited for attracting and engaging users online