How to Build a Data-Driven Marketing Strategy

Marketers interact with crucial but inherently disconnected data every single day to analyze the results of campaigns, prove ROI, and measure the performance of content. Viewed in a siloed way, it can be challenging to connect the dots.

Attendees will learn:

  • What business metrics are crucial to measure to inform marketing strategy
  • How to create a unified dashboard that gives proactive marketers an advantage in
    testing new initiatives
  • How to expand data-driven practices to other departments to encourage an
    enterprise-wide effort

Sponsored by:

Lunch & Learns
Location: Room 22 Date: September 6, 2017 Time: 12:20 pm - 1:00 pm Mimi Daigle