Marketers interact with crucial but inherently disconnected data every single day to analyze the results of campaigns, prove ROI, and measure the performance of content. Viewed in a siloed way, it can be challenging to connect the dots.
Attendees will learn:
What business metrics are crucial to measure to inform marketing strategy
How to create a unified dashboard that gives proactive marketers an advantage in
testing new initiatives
How to expand data-driven practices to other departments to encourage an