How to Create a Communication System with Sales so They Actually Use Your Content

You did everything right… you developed a strategy, created personas, mapped the buyers journey, and created engaging content to start conversations with prospective buyers. How do you ensure that continues with sales and ultimately results in more revenue? Jeannine Rossignol will share real-world B2B examples from Xerox and others to help you uncover the most effective ways to create a communications system to partner with sales throughout the buyers journey.

Session Takeaways

  • Understand why marketers should think like a salesperson.
  • Discover how to maximize content for sales enablement.
  • Learn practical communication tactics you can put into immediate use with sales

Sales Intermediate B2B Marketing
Location: Room 3 Date: September 6, 2017 Time: 11:20 am - 12:05 pm Jeannine Rossignol