In a world of listicles, tweets, and infographics, we often demand that our readers ingest vital information in under a minute. But there’s a whole audience out there hungry for content that’s beautiful, well-crafted, and genuinely informative. For content-makers to be authentic and memorable, new formats are needed that will engage audiences better. In her work leading Global Content Strategy for Google Apps for Work, Veronique has innovated 3 such content types that are personal, local, and experiential. In this workshop, she’ll illustrate them with 3 examples of fresh, meaningful content that sticks.