How to Create Original Research and Get the Most Out of It – A CMI Case Study

In this session, you’ll learn how to conduct original research to gather information to help get answers to the burning questions that your target audience wants to know. Then we’ll show you how to leverage your findings to create content and share your insights via reports, social media, video, and more.

Attendees will learn:

  • How to explore the WHYs behind the research
  • Tips for survey design and execution
  • Suggestions for the types of content you can create based on the findings
  • Guidelines for how to disseminate insights across various channels

Lunch & Learns Beginner B2B Marketing
Location: Date: September 7, 2017 Time: 12:05 pm - 12:45 pm Lisa Murton Beets