How to Document and Test Your Content Marketing Strategy Around the B2B Customer Experience

Content marketing becomes increasingly more complex as it is integrated across the customer journey, within various parts of the company and takes on more revenue responsibilities. In this session we’ll look at how to ground yourself by documenting your process including creating a customer-centric content strategy, competitive content analysis, developing a content playbook, optimizing touch points along the customer journey and documenting best practices through A/B testing.

B2B Strategy Intermediate B2B Marketing
Location: Room 4 Date: September 7, 2017 Time: 4:15 pm - 5:00 pm Scott Lum