How to Use Improv Techniques to Improve Your B2B Storytelling

John Cleese preaches that creativity is not a skill set, but a way of operating. By applying four principles from improv theater, every marketer can become an idea factory.

Take-aways:

  1. How to get your team into the “open state” to create concepts on the fly; and steps for low-budget, same-day production.
  2. A list for sources of inspiration for mini-documentaries, humorous webisodes and other videos that connect emotionally with your audience.
  3. Simple, alternative approaches to the “talking head” video; ideas for recruiting customers and influencers; and successfully navigating the approval process.
  4. The 5 small mistakes that kill a video’s chance of getting shared.

B2B Strategy Intermediate B2B Marketing
Location: Room 4 Date: September 7, 2017 Time: 3:10 pm - 3:55 pm Tim Washer