How to Use Improv Techniques to Improve Your B2B Storytelling
John Cleese preaches that creativity is not a skill set, but a way of operating. By applying four principles from improv theater, every marketer can become an idea factory.
- How to get your team into the “open state” to create concepts on the fly; and steps for low-budget, same-day production.
- A list for sources of inspiration for mini-documentaries, humorous webisodes and other videos that connect emotionally with your audience.
- Simple, alternative approaches to the “talking head” video; ideas for recruiting customers and influencers; and successfully navigating the approval process.
- The 5 small mistakes that kill a video’s chance of getting shared.
Location: Room 4
Date: September 7, 2017
Time: 3:10 pm - 3:55 pm