How to Use Improv Techniques to Improve Your B2B Storytelling

John Cleese preaches that creativity is not a skill set, but a way of operating. By applying four principles from improv theater, every marketer can become an idea factory.


  1. How to get your team into the “open state” to create concepts on the fly; and steps for low-budget, same-day production.
  2. A list for sources of inspiration for mini-documentaries, humorous webisodes and other videos that connect emotionally with your audience.
  3. Simple, alternative approaches to the “talking head” video; ideas for recruiting customers and influencers; and successfully navigating the approval process.
  4. The 5 small mistakes that kill a video’s chance of getting shared.

B2B Strategy Intermediate B2B Marketing
Location: Room 4 Date: September 7, 2017 Time: 3:10 pm - 3:55 pm Tim Washer