How Two Champion Professional Sports Teams Rock Social with Facebook, Instagram, Snapchat and More

How do the Indians and Cavs win on the court and field — and on social media? Hear from the voices behind @Indians and @Cavs and how the clubs’ goals/strategies drive social growth and engagement, including developing a voice, connecting with fans and delivering unique content and opportunities (And if you play nice, maybe they’ll give you a peek at their NBA and American League championship bling).

Attendee takeaways:

  • Establish goals, cadence and develop voice
  • Best practices on engaging with fans
  • Creating unique content to connect players with fans
  • Identify and develop advocates for your brand/team

Social Media Intermediate B2C Marketing
Location: Grand Ballroom C Date: September 6, 2017 Time: 1:45 pm - 2:30 pm Joel Hammond Brandon Jirousek