Industrial Manufacturing Lab – Reaching Technical Audiences with Content that Sticks

From generating first awareness to helping close a sale, quality content is critical to attracting and engaging your target audience. In this workshop, we’ll walk through our data-driven approach to creating content that resonates with technical audiences, including “sticky” content themes and headline development, unique story-telling methods, and proven tactics to ensure your content gets found on search. Join other manufacturing marketers for this collaborative, hands-on lab that will guide you to getting the most out of your content marketing.

During this workshop, we’ll cover:

  • The latest research on marketing to technical audiences (including new data from Europe)
  • Building out buyer personas to better target your content
  • Key tenants of content that sticks and how to move beyond features and benefits to tell a story your audience wants to hear
  • Treating your content like a product: optimize, amplify, and repurpose
  • Ensuring your content is meeting the needs of your #1 customer: sales

Industry Lab
Location: Date: September 8, 2017 Time: 10:00 am - 3:00 pm Rebecca Geier