The Five Most Influential Topics for B2B Content Marketing
Bernie Borges, CMO of Vengreso will reveal the five most compelling trends B2B content marketers should consider to thrive over the next two years.
Bernie will discuss the impact of each of these trends:
- Influencer marketing – is it dead?
- Data overload – how do you keep your head above water?
- Digital customer eXperience – the new battleground
- The state of social engagement – shocking but true
- A love story – when sales and marketing get aligned
- How to think strategically into 2018 about your content marketing strategy
- How to organize your team for maximum effectiveness
- How to transform marketing and sales silos into a love story that makes profitable music
Location: Hope Ballroom D (Hilton Level 3)
Date: September 6, 2017
Time: 2:50 pm - 3:35 pm